Latest / Women Disrupting Tech / How Burnout Fueled Kuhu Singh to Build a Bridge Between AI and Therapy with Amber | Ep. 117
Transcript
- 0:10Welcome to Women Disrupting Tech.
- 0:13My name is dear Kanupkas, and on this podcast, I give the women
- 0:16who work in tech the platform they need to inspire and empower
- 0:20each other. Join me on a journey into the
- 0:23world of entrepreneurship, funding biases, and role models
- 0:28to discover the strategies for success in the tech industry.
- 0:32In other words, how women can disrupt tech.
- 0:36Are you ready to listen? Hey, welcome back to Women
- 0:45Disrupting Tech, and thank you for tuning in to episode 117.
- 0:51What happens when the path you're on no longer feels right?
- 0:56For Ku Singh, working in marketing gave her skills but no
- 0:59meaning. Remote work, broader
- 1:03flexibility, but no connection. It left her burned out and
- 1:08searching for something more. That search letter to create
- 1:14amber and therapy like AI companion built to make mental
- 1:19health support more accessible and culturally sensitive.
- 1:24In this episode of Women Disrupting Tech, Kuhu shares the
- 1:27lessons from her journey. How growth turns into
- 1:31responsibility when people all of a sudden depend on your
- 1:34product. How resilience comes from
- 1:37treating doubt as background noise and why meaning is more
- 1:42powerful than happiness. Her journey is 1 of
- 1:46stubbornness, wisdom, and clarity, and I can promise you,
- 1:50it's one worth listening to. So when you're ready to listen
- 1:54and learn how burnout fueled cool thing to build a bridge
- 1:58between AI and therapy with Ember, please welcome to women
- 2:02disrupting tech Ku Singh. Hey, good morning guru.
- 2:08Good to have you. Please tell us how you got into
- 2:12your current role or current position as founder of Amber.
- 2:16Hi, Turkey, and thank you for having me on the podcast.
- 2:19I'm really excited to have this conversation with you.
- 2:22Good question. How I got into this position is
- 2:26pretty funny because I used to work in marketing for tech
- 2:30companies. That's what I did for three
- 2:33years and then I was really burnt out with because I used to
- 2:39work for AUS based startup in Boston and it was remote so my
- 2:44hours were really, really, really messed up.
- 2:47So naturally and it was also work from home.
- 2:49So there were no boundaries, nothing being created and all of
- 2:52that. So I got really burnt out and
- 2:55then I came up with this idea of having an AI based workplace
- 3:00well-being solution. Long story short, that didn't
- 3:04really work out because I saw a bigger problem which was why not
- 3:09make it for general access where because mental health problems
- 3:13are for everyone, not just for employees.
- 3:16And it was AB2B platform. So that was also very hard to
- 3:19market just, you know, as a solo founder.
- 3:22So I was like, I'm just going to open it up.
- 3:24And at that point of time, AI was super on hype, which is 2024
- 3:29and you had all these awesome tools that you can use even as a
- 3:34non-technical founder, which at that point I was, I was like,
- 3:37why don't I just go ahead and make a mental well-being
- 3:41platform for everyone who can use it just, you know, for their
- 3:45well-being. So that's really how I came up
- 3:48with the idea of pivoting from, you know, a previous product,
- 3:52which is more generalized to a more, sorry, more focused
- 3:56product to a more generalized product.
- 3:59Yeah, that's how I really, but being a founder wasn't really
- 4:04the the goal. The goal was really to just have
- 4:08solved that problem that I really found was important,
- 4:12which was accessibility of mental health.
- 4:15I was just trying to solve that problem.
- 4:17And really, honestly, being the founder just is like a byproduct
- 4:22of it. It just happened.
- 4:24OK, so why is that accessibility important to you?
- 4:29I think I come from, I come from India and back in India, back in
- 4:35home where I was born and brought up, mental health is
- 4:38really a big stigma. People usually say, you know,
- 4:41it's nothing, doesn't, doesn't really exist and all of that.
- 4:44We're still opening up to it in metropolitan cities.
- 4:47But even though my parents were pretty educated, we also lived
- 4:50in the metro. It was just that I was in high
- 4:54school and I told them, I don't know, I'm not feeling OK.
- 4:57So I felt that from when I was a teenager where I could not
- 5:02access mental heavy mental health and really, you know, a
- 5:05therapist or any of that. So I went to a lot of platforms
- 5:09which were like community driven platforms, like I think it was 7
- 5:13cups or something and I was talking to people on that trying
- 5:17to feel better. It don't really help.
- 5:19My parents didn't understand. Then when I came to college to
- 5:23uni in the Netherlands, I had different set of problems and I
- 5:26really needed someone to talk to.
- 5:27At that point of time I just didn't have the money to be able
- 5:30to afford therapy because it's about 100 to, you know, $200 or
- 5:35even EUR because you don't really get insurance, doesn't
- 5:39pay off a therapist, it pays off psychiatric help.
- 5:44I don't think I needed psychiatric help at that point
- 5:46of time. I only needed someone to talk to
- 5:48and help me with my problems. So I just couldn't really find
- 5:53anyone to talk to for a long time.
- 5:55When I was able to find someone, the first therapist I met wasn't
- 6:00really a good match and I think he did more damage than good to
- 6:03me. So it was just really not really
- 6:06working out. By the time last year, I was
- 6:09going through a really rough batch.
- 6:11That's also when the the idea of Amber came on where I was like,
- 6:16I really need someone to talk to, can I please talk to
- 6:19someone? And I really built something
- 6:21that I wanted which I could talk to.
- 6:24And then it was really helpful to me.
- 6:26So I just opened it up to the public, sort of.
- 6:30OK, so I'm going to ask a really ignorant question here.
- 6:34So tell me the difference between talking to a therapist
- 6:40and talking to friends about this.
- 6:44What what what is the the sort of emotional load that makes
- 6:48this different? Yeah, I think when we talk to
- 6:53friends, this is at least from my own observation and also
- 6:57from, you know, my friends who talk to me about their feelings,
- 6:59is they don't, they don't tend to be that understanding because
- 7:03they have their own set of problems.
- 7:05They're not a clean slate. I'm not saying that therapists
- 7:08are always a clean slate, but they don't know you.
- 7:11They don't have expectations. You're not going to hurt your
- 7:14therapist if you say something, but you may hurt your friend.
- 7:18You, for example, have a problem with them or you're going
- 7:20through something, you know, hard.
- 7:22You just need someone to understand your problem and
- 7:26really work through it. It's not just about talking but
- 7:29also working through your problems.
- 7:31So I think that's what a therapist really brings in is, I
- 7:35would say sort of a clinical perspective to your life and
- 7:38really help you, you know, reframe your thoughts or get out
- 7:44of a tough situation. Yeah, it's much more systematic
- 7:49and much more solution oriented. Whereas a friend would be
- 7:53conversation like hey I'm having this problem and either they
- 7:58whine with you, whine is the wrong word here, but they grieve
- 8:03with you, or they start immediately solutionizing the
- 8:11whole thing. And sometimes you just don't
- 8:13need a. You don't need a solution for
- 8:15everything. You just need to rewire what
- 8:18you're thinking and how you're thinking and explore it further.
- 8:21Yeah, Yeah. So it's different from scenting
- 8:25in the sense that it's at the end of the day there needs to be
- 8:30sort of progress on that particular problem.
- 8:34Yeah, yeah. You need to really unpack
- 8:37things. And you're not going to talk
- 8:39about your childhood trauma, for example, with your friends.
- 8:42I mean, you can, but you're probably going to make fun of
- 8:44it. That's how I I deal with things.
- 8:46I make fun of things. And when I used to go to my
- 8:48therapist and make fun of things, he was like, I'm not
- 8:51going to laugh with you. We're going to unpack this.
- 8:53I was like, oh man, what have I done?
- 8:55Maybe I should have made fun of it.
- 8:57How was that for you to to to talk to a therapist?
- 9:02Because I know you do. Yeah, it was really eye opening
- 9:07to be honest. A lot of problems I had and I
- 9:11was pretty. I was very self aware client.
- 9:14She said that to me on my face. You know things, you know, you
- 9:17know things about yourself. You still do them.
- 9:20And it really, I think it changed me as a person.
- 9:23I am not the same person I was six months ago when I started
- 9:28therapy. It really, really changed me to
- 9:31my core. I'm not.
- 9:32I cannot give people as much as I used to give because it's not
- 9:36good for me. So I've started putting myself
- 9:391st and that would be the last thing I used to do earlier.
- 9:42So it really changed me. It was different.
- 9:44It was like having someone who you don't know but really
- 9:48understands you, and other than you know, your partner or your
- 9:52friends, it's really important to have this one person who
- 9:57really, really believes in you and is able to help you through
- 10:01anything. So that bond that you make with
- 10:03your therapist is, I think that's unmatched, which is why
- 10:07when she went on a sabbatical, I think in November, I didn't look
- 10:11for another one. I cannot do this.
- 10:13I cannot do this again because she really got me and I cannot
- 10:16start unpacking things with someone new.
- 10:20So yeah, it was a different experience.
- 10:22OK. So also on the, on the mental
- 10:28health front a bit a longer time ago you worked for, you used to
- 10:32work for an marketing company and you had a burnout.
- 10:38How did that burnout, maybe for lack of a better word, help you
- 10:45reframe your your future and look, look, look for other roles
- 10:52to to play? Yeah, I think it really just
- 10:55opened my eyes. And I mean, I was pretty young
- 10:59at that point, but I was thinking if this is going to be
- 11:02it, if I'm just going to keep working and just feeling like,
- 11:05you know, crap the the other day, you know, at the end of the
- 11:08day and it's 9:00 PM and I just don't have anything to do.
- 11:11I don't have a social life I don't have.
- 11:14And I wasn't even passionate towards what I was doing because
- 11:18my burnout was really just trumping all the passion I had
- 11:21towards the jobs. I would really physically go in
- 11:23exhausted. And it was just not something
- 11:26that I was willing to do to myself.
- 11:28It was just not sustainable. So it really made me think, And
- 11:32that's also why, you know, having my own startup is that no
- 11:38matter what happens to my startup, I, you know, I'm so
- 11:43passionate towards it that I'm still going to keep working on
- 11:46it without feeling like, you know, physically tired.
- 11:50But other than that, it was also important to find things to do
- 11:54outside of your work. Have an identity which doesn't
- 11:58really have anything to do with your work.
- 12:01I think it's. Different.
- 12:03Why is that important to to have that balance?
- 12:07At some point of time, you're going to.
- 12:10You're going to get rid of you're going to be too old to be
- 12:14on that job or you're just going to get bored or something or the
- 12:17other is going to happen. And I'm a very I think about my
- 12:21mortality just too much. And if I'm like, if this is the
- 12:25last day that I was going to be on earth and this is what I've
- 12:28been doing, feeling tired, not feeling good, just, you know,
- 12:32cursing my job. Why am I here?
- 12:34What's it what's it going to what's good is going to do to
- 12:37me? So that's how that's how I think
- 12:39of things. And which is which which is why
- 12:41it was important that every day that I live, I do at least one
- 12:45thing special which is not truly related to my work.
- 12:49So I, it doesn't mean that, you know, I need to get recognition
- 12:52at work or, you know, be able to push out a new feature or
- 12:56whatever. It's more in my personal life.
- 12:58What special thing can I do today that if I die tomorrow,
- 13:02I'm still going to be like, yeah, at least I, you know, I
- 13:04went on a walk with my dog and she played so much and it made
- 13:08me really happy. So anything outside of your
- 13:11work, it's really important to have an identity which doesn't
- 13:14surround your work. I think this is also for people
- 13:17who get laid off. It's a different story.
- 13:20But if you, you know, spend your life dedicated to your work and
- 13:25you're laid off, then you just have like, a big identity
- 13:29crisis. Like, what am I supposed to do?
- 13:32And it's not just about the job, but it's also that you've spent
- 13:36hours and hours at end at that job.
- 13:38And they just, you know, they had problems, so they laid you
- 13:41off and now you just don't know what to what to do, where to go.
- 13:46So that's not a good feeling to have.
- 13:48No, no, no, for sure, for sure. Did you learn anything good
- 13:54though in the, in the as a marketing person in that tech
- 13:59company that you worked for? Did you use use anything that
- 14:04you actually use right now in your current startup?
- 14:09A lot of things, I think especially working for AUS
- 14:13startup, it really taught me great really going at it even
- 14:19when things are not really working out.
- 14:21I then, even though it's different kind of startup, like
- 14:25it is B to CI used to do for B to B, it still gives you that
- 14:28perspective of right messaging, how to reach out to customers,
- 14:33how to just position yourself in a very crowded market, which
- 14:37mental health is how to, you know, reach out, how to just, I
- 14:42know a lot of things like, you know, bringing customers back,
- 14:46even if they're like, you know, cancel my subscription, like no,
- 14:48what can I do to bring them back?
- 14:50How do I push the right messaging?
- 14:52So all of those things have really stuck with me.
- 14:55My previous jobs I had a lot of mentors who really taught me
- 14:59really good things and I they'd really stuck with me even
- 15:03through today. I use them and as and when we
- 15:06grow, I see myself using my older skill set more than I am
- 15:11using the newer skill set that I'm building, which has been
- 15:14building Amber. But also, you know, marketing is
- 15:17a big part of it of any company. If you build it, it's not going
- 15:20to work out. You need to put it out.
- 15:22And how am I going to put it out?
- 15:24That's something that my previous job has really taught
- 15:27me. Yeah, so you're a solo founder,
- 15:29right? Yes, I'm a solo founder.
- 15:31Yeah. Do you also, do you have a team
- 15:34right now? No, it's it's just me.
- 15:37OK, it's just you. OK, so how do you, because then
- 15:40you had to sort of teach yourself or learn also the the
- 15:45technical part, how did you approach that?
- 15:51Because it sounds sort of difficult if you don't have a
- 15:55marketing background. So, so that's question 1 is how
- 15:59did you get the skill set? And two, how did you avoid?
- 16:03Because this is a trap that I find myself jumping into a lot,
- 16:10looking for, doing the things that I'm used to doing because
- 16:15they, well, they're, they're the comfort zone for a reason.
- 16:19Yeah, I think it's a very good question.
- 16:23In my previous, the the startup that I, you know, pivoted from,
- 16:27which was Espresso, I went ahead with this is really like
- 16:31headstrong, but even as a non-technical founder, I can do
- 16:34this. I was slapped on my face and I
- 16:37realized I cannot do this as as if I do not if I don't have a
- 16:42team. If you have a team, even then,
- 16:44if you're in the technical market and you know, you're
- 16:47building a product as technical as mine, which is, you know,
- 16:50basically an AI well-being companion, you need to know how
- 16:54the product works. Especially I think for me, it's
- 16:57very important to know how my tech works.
- 17:00And at that point of time, what I did was I also, I was still
- 17:03very resourceful. So I outsourced what I was
- 17:07doing. I hired A freelancer, I made the
- 17:10product on Figma and all of that.
- 17:12But there was still a big bridge that I could see because for any
- 17:16change that I needed to push on the platform, anything my then
- 17:20customers needed, I just couldn't do it because I didn't
- 17:23know how to. I was too reluctant to learn how
- 17:25to do that. So I, I just took a break three
- 17:29months. I was like, I am just going to
- 17:32learn how to code. Big ambition.
- 17:35Very, very big ambition. But I, I, my mom calls me very
- 17:39stubborn and I am stubborn. She used to say it in a bad way,
- 17:42but I think I'm stubborn in a good way because I realized,
- 17:47yeah, I'm persistent. I because I realized I really
- 17:50cannot do this unless and until I know how my tech works.
- 17:53And as a founder, even if you're non-technical, even if you're
- 17:58technical, you need to know the core of your product.
- 18:01And you cannot rely on the other person wholeheartedly that you
- 18:06know what if that person goes on leave or your Technical Support
- 18:09goes on leave, what are you going to do?
- 18:11Because it is a startup, you're supposed to know how it really
- 18:14works. And I was like 3 months and at
- 18:17that time cursor did not come out.
- 18:19It was only Claude and Chachi PT and YouTube.
- 18:24So I went on YouTube and I really took a lot of free, you
- 18:28know, free courses which are really easy to learn on YouTube.
- 18:32And one month I just learned the basics, just really basics.
- 18:38I did, I did JavaScript, I did really, really basic stuff.
- 18:42And I was like, yeah, I can, I think I can do this.
- 18:45And then I, when I got a basic understanding and that was all I
- 18:49needed a basic understanding of how to set the tech up, how to
- 18:54find problems and how to solve them.
- 18:57And then it was just like a really easy math equation that I
- 19:01was solving for any problem. And then cursor came out.
- 19:04It just made my life easier because what I was doing earlier
- 19:07was going into cloud and talking and then going to YouTube and
- 19:11then building. And what happened with, you
- 19:13know, all these AI products is that they really enabled me to
- 19:18build out my entire platform. Now we're at 700 ish users and I
- 19:23have bugs coming in and I have problems coming in and I have
- 19:27new feature requests and I can push them out in 2 days because
- 19:31that's all I need. I just need to find a problem
- 19:34solution, how to solve it. Make like a little bit of a mind
- 19:37map in my head to see how is this going to work.
- 19:41Find the problem, go to cursor, work with it and just push the
- 19:45feature out. It breaks sometimes, but it
- 19:48really makes me very empowered to solve my own problems because
- 19:54otherwise where I was stuck, I think last year was just not
- 19:59being able to understand my own tech.
- 20:02No one wants to back a founder who cannot understand their own
- 20:06tech. It's very hard.
- 20:08It can get training. You would rather just take three
- 20:12months, four months to learn. And I'm not saying you need to
- 20:15be 100% proficient because who I was competing with is people
- 20:18who've been coding for years and years and years.
- 20:22Accept it. You're never going to be there
- 20:23because they learn to go probably from when they were
- 20:271314 years of age and you're like, you know, in your early
- 20:3120s or something. You're going to need too much of
- 20:34experience to be as good as them.
- 20:36But you need to realize you don't need to be as good as
- 20:39them. You just need to understand and
- 20:42solve as crappy as you can. But at least it's a solution
- 20:46that's better than not having any technical grit and not
- 20:50understanding anything and being totally OK with and just snobby
- 20:54about it. I was just snobby that, you
- 20:55know, I'm not going to learn how to code.
- 20:57I can do it without technical founder.
- 21:00I can do it without learning about my products.
- 21:03And that was wrong. I shouldn't have done that.
- 21:06OK so let me ask you one thing, why did you choose not to look
- 21:14for a technical Co founder then? Because that's it was, it was my
- 21:20choice. My first choice was to look for
- 21:23a technical Co founder because a lot of, you know, VCs back then
- 21:28were only backing people with technical Co founders and all of
- 21:33that. And I was like, I don't know how
- 21:34to do this. I might as well find a technical
- 21:36Co founder. I think the landscape is very
- 21:39hard, especially if you come from the bad kind of background
- 21:43that I come from. Even though I worked at
- 21:45startups, they were mid scale startups.
- 21:48They weren't as early, you know, like they were not super early
- 21:52stage. So you don't, I didn't know
- 21:54people in the field where I should, where I was heading
- 21:58because I was heading to just starting your company scene and
- 22:02where I came from, especially for marketing.
- 22:05I was at a different stage where I wouldn't know people who were
- 22:09going to be a match for a technical Co founder.
- 22:12The other thing was even on these matching platforms, I
- 22:16honestly just found really, really weird people on the YC
- 22:19matching platform. I've tried a lot of Co founder
- 22:21matching platforms. I've sat on a lot of calls and
- 22:26it just felt very uneasy for me that am I just supposed to make
- 22:29make this XYZ person my Co founder?
- 22:32I barely know the person. How am I supposed to work with
- 22:36this person if I do not trust him or her?
- 22:40And how am I supposed to just close my eyes and give my
- 22:43platform to someone? And then there was the people
- 22:46who were charging money for it. They're like you're going to
- 22:50give us $10,000? It's a startup, you know, you're
- 22:53supposed to work without money and then we're gonna get money
- 22:56at some point of time, hopefully.
- 22:58You have to be okay with the bad parts of starting a startup too.
- 23:03You can't just think that I'm gonna give you my own money that
- 23:07I would rather put in the company than have you with your
- 23:11skill set. So it's hard navigating if you
- 23:15do not know people because it's a game of trust.
- 23:18You need to trust your Co founder.
- 23:20You need to trust the person you're supposed to work with.
- 23:23And for me it doesn't come easily.
- 23:25And I think that's just, you know me.
- 23:28So I really didn't find someone who I could make my Co founder.
- 23:33I always say I'm open to it, but it's going to be a journey.
- 23:37You know, you work with me and then we work together and then I
- 23:40come to trust you. I think that's going to take a
- 23:42while to that would trust someone.
- 23:46But isn't that sort of the normal thing with trust?
- 23:52It sort of comes as, as we say in Dutch, it comes by foot and
- 23:56it goes by by horse. It does, but I've also seen a
- 24:01lot of people who don't really know their Co founders and they
- 24:04just start the company and then they the other person just
- 24:08leaves because they didn't trust each other and hard parts came
- 24:13and one of them just was like, Hey, bye.
- 24:15I'm not going to do this because that happens.
- 24:17You need to accept the reality that it's not going to be
- 24:20rainbows and butterflies all the time when you're building a
- 24:23startup. It's going to be hard.
- 24:24And the other person that you have, I think I need to trust
- 24:28the other person as much as I trust my boyfriend.
- 24:30I've asked him many times, can you be my Co founder?
- 24:33He said no, sadly because he has his own thing.
- 24:36And I'm like, no, I'm not going to be your Co founder.
- 24:38Go do your thing. But you know, I need to be able
- 24:40to trust that person as much as you would trust your partner,
- 24:43because this is as, you know, as hard as building a life.
- 24:48So I would really equate it that you really need to be able to
- 24:52trust. It's, it's really important.
- 24:55And I just wasn't able to find it.
- 24:56And the people that I that I really met with.
- 25:00Understood that shift to to amber because you're building
- 25:06amber. Maybe explain what Emperor is?
- 25:11Yeah, it is an AI based mental health companion.
- 25:16For marketing reasons right now it's being called an AI
- 25:19therapist and that's a total different debate that I did not
- 25:22get into. But essentially it's providing
- 25:25therapy like conversations. So it is basically trained to
- 25:29support you in your hard times, you're anxious, you're not
- 25:32having a good day, anything you would like to talk about?
- 25:35It's judgment free. We're very culturally aware in
- 25:40the platform, so we support different cultures.
- 25:43We've trained it on data that it's, you know, that you're
- 25:46supposed to be more culturally sensitive.
- 25:48You're supposed to support people, not just on the, you
- 25:51know, so it's not like you would go to, you know, a Western
- 25:56person's office, a therapist's office, and they won't
- 25:59understand your cultural background.
- 26:01That's something that Amber could truly do.
- 26:02It really understands if I'm Indian, it really understands
- 26:05all the things that really happened back in India or, you
- 26:08know, my cultural background. So we also made it very
- 26:12sensitive in that point. And it's basically you can talk
- 26:15to it about anything and everything.
- 26:19And it's just here to be your mental health companion as a
- 26:22bridge with therapy. So we do not recommend that you
- 26:26that you use it as a replacement because that's not nice.
- 26:29You still need human to actually still need human support.
- 26:32But for people who cannot afford it, for people who want to go to
- 26:36a therapist's office, but they're still hesitant because
- 26:38that's a whole another journey, you can use it as a supplement
- 26:43to really work out your thoughts and figure out what you how
- 26:48you're feeling and maybe feel a little better.
- 26:51OK, so I want to double click on the cultural sensitivity.
- 26:56How did you bake that into the platform?
- 26:59Because to me, that sounds incredibly hard to do.
- 27:02It is because we still get feedback from our, our customers
- 27:05are really, really, really nice people.
- 27:07They understand that it's, you know, one person building the
- 27:10platform. So any time they're not happy
- 27:12with the responses that they get back from, you know, the chat
- 27:17bot, which essentially it is, they'd let me know that, hey,
- 27:21you know, I had a religious conversation with your chat bot
- 27:24and it truly didn't go well. I don't think it understood it.
- 27:26So that's a point for me to go back and change the prompts.
- 27:30So how all these AI chat bot work is basically a lot of
- 27:34prompting, going back and forth and telling it what to do, how
- 27:37to do it. So as much as I could think, I
- 27:41put in the initial prompts like you're supposed to be culturally
- 27:44sensitive, you're supposed to understand, you know, how
- 27:47different cultures work and a lot of other things.
- 27:50And then what happens is on the basis of user feedback I get, I
- 27:56go back in and I change those prompts to make it even more
- 28:00culturally sensitive. So two months ago, Amber was not
- 28:04doing good with from our customers who were more from a
- 28:07very religiously conservative background.
- 28:10But now we've put in more prompts to sort of, you know,
- 28:14help it understand better that, you know, this is what is need
- 28:17needed by religious people who are a little more sensitive to
- 28:21these conversations. So now it is able to handle it
- 28:25much better than it used to two months ago.
- 28:29That's how it usually goes. More feedback, more thinking and
- 28:33really reading a lot of things on how different people sort of
- 28:37react to different, you know, responses.
- 28:40So that's a little bit of a nutshell of what how we go back
- 28:45and forth with the prompts of the chat box.
- 28:48Yeah. So you use user feedback a lot
- 28:51also to improve how Amber operates.
- 28:55So you positioned it as a sort of quote UN quote bridge between
- 29:03therapy, real therapy and just needing a person to talk to, I
- 29:08guess. Why is that space so powerful
- 29:13and how did how did you come to the idea to to start feeling
- 29:17that's particular space or niche?
- 29:21Yeah, I think it's really because So we as good as therapy
- 29:27really is, it's not all good. You know, you have my first
- 29:32therapist wasn't the best. The person who diagnosed me with
- 29:35ADHD wasn't the best. So these things happen because
- 29:39even those people are human beings.
- 29:41They come with their own preconceived notions, their own
- 29:43biases, their own problems to the room.
- 29:46And no matter how much they try to, you know, take it back and
- 29:51not bring it in the room, it still comes out with you because
- 29:54it is part of you. So sometimes it's just not the
- 29:58right match. Some people are really wary of
- 30:00therapy because it's a lot of unpacking.
- 30:02You need to be ready for it. Like, you know, you're ready for
- 30:05marriage. You need to be ready to go to
- 30:08therapy or just you, you won't just go to a therapist's office.
- 30:11And otherwise everyone would be taking therapy, right?
- 30:14Because it's a good thing. But still people are hesitant to
- 30:16go into a therapist's office. The other thing is it is
- 30:19expensive. I think it's a hot take, but I
- 30:23think therapy is for, you know, the, the privileged.
- 30:28It's not for and there are free resources, of course, but those
- 30:32free resources act like they're free resources.
- 30:34They cannot be as good as, you know, if you're going to pay
- 30:38someone who's really knowledgeable to help you out.
- 30:41So I think all these gaps really exist, which is why a lot of
- 30:45people use ChatGPT for their feelings.
- 30:48So there is a market here. It's not.
- 30:50It just wasn't that I was feeling so or, you know, that I
- 30:54built this, which was true. It was also on my own personal
- 30:58experiences that I was really passionate about it.
- 31:00But there's also a market because I think there was a
- 31:03recent study. I don't want to quote the
- 31:04numbers because I'm not fully clear on them country call them,
- 31:09but a lot of the population uses ChatGPT to talk to their
- 31:13feelings. I have a lot of therapists in my
- 31:15DM who are like, you know, my clients are using ChatGPT in
- 31:19between their sessions to, you know, talk to it because so when
- 31:24you go to therapy, you really bring out the major big
- 31:26problems, not the smaller ones, not the, I was feeling anxious
- 31:30because I had a fight with my neighbor.
- 31:32You don't bring that up because you have bigger problems.
- 31:35Like I'm getting divorced. So, you know, there's a bigger
- 31:38problem and then there's a smaller problem.
- 31:40And for the smaller problems in an hour where you're paying 150
- 31:44to $200, you're, you sort of pick and choose between the
- 31:48problems you really want to unpack.
- 31:50And then you have an hour. Then, for example, my therapist
- 31:54went on sabbatical. Then she just left me.
- 31:56You know, that was sad. And then I was like, what am I
- 31:59supposed to do? So all the smaller problems, you
- 32:02don't really have anyone to talk to.
- 32:04Your friends, as I already told, are not the best fit for, you
- 32:08know, talking about your feelings.
- 32:12ChatGPT, as I always say, it's not really good to talk talk to
- 32:15it about your feelings because it is more enabling your
- 32:17behavior than really helping you unpack them, which is really
- 32:21essentially what you need in a therapy setting or in a setting
- 32:25where you're supposed to, you know, be helped.
- 32:28So that doesn't, you know, ChatGPT doesn't really help with
- 32:31it because it's a very general tool.
- 32:34You could ask it to make grocery lists.
- 32:35You could ask it to Raku song or XYZ and it does everything so
- 32:41it's not specially trained to help you or be there with you.
- 32:45Is it? Is it also too much solution
- 32:48oriented so not analyzing enough?
- 32:51Is that what I'm hearing you say?
- 32:53It is, it is more solution oriented because I, I think at
- 32:58the core a lot of chat bots, all the chat bots, even mine can
- 33:01sometimes be solution oriented. But because it is, you know,
- 33:06based mostly on, you know, try and help the user more try and
- 33:11you know, understand how you know, unpack things.
- 33:14So it really steers away from the solution based approach.
- 33:20Our chat GPD is especially chat GPD and for or which a lot of
- 33:25public is using at the moment. It can be a little dangerous, I
- 33:29would say is because it was really made to enable things.
- 33:33It is really made to give you solutions and make you feel
- 33:37better. So even if you say something
- 33:39which isn't really, you know, good for you, it's still going
- 33:42to make you, you know, still going to enable things to you.
- 33:46And that's just because it's how it was made, because it really
- 33:49wasn't made for your feelings. It's it's really, yeah, made to
- 33:55provide solutions not necessary to Yeah, as we, as you said to
- 34:00to deal with feelings. Yeah.
- 34:03So can Amber be used to augment therapy?
- 34:09So is that possible now or will that be possible in the future
- 34:14that, for instance, your therapist will, if you have one,
- 34:18plugs it in the data into his own platforms?
- 34:23I think that's something that I've been thinking about, but I
- 34:27don't think it can do it yet. What we're trying to do is find
- 34:31therapists who can really just recommend Amber as, you know, a
- 34:35supplement or like a prescription that you can talk
- 34:38to it between sessions and, you know, you can practice your
- 34:40exercise and all of that. But that's an ongoing process
- 34:44because a lot of medical professionals are not really
- 34:47open to the idea. I'm seeing more and more people
- 34:50get open to it, but they're still very hesitant and rightly
- 34:54so, because it's a very sensitive space to be in.
- 34:58So I understand their hesitation, but I also think
- 35:02it's about time to come to terms with reality that people are
- 35:07using ChatGPT. Would you rather have them use
- 35:11ChatGPT or would you work with people who are trying to make
- 35:15it, you know, safer environment? And I'm just saying you need to
- 35:18work with me. Please go and work with other
- 35:21people who are making, you know, similar platforms because it is
- 35:25the reality. It's happening and it's
- 35:26happening fast, so you might as well.
- 35:30Jump on the train. Jump on the train, yeah.
- 35:32Yeah. So on that point there, because
- 35:34there's indeed you're working with feelings and a lot of
- 35:39highly personal data, how do you ensure that it's also not, we
- 35:49dealt a bit with the inclusion part already, but how do you
- 35:52deal with also the the safety part?
- 35:56So how do you keep the data safe?
- 35:58How do you ensure that the the advices that are given are also
- 36:04safe? Yeah, I think we first of all,
- 36:08we follow all the the privacy policy and the guidelines and we
- 36:11make it very clear to the users that, you know, nothing like no
- 36:16ones in the background selling the data or any of that.
- 36:20So that doesn't really happen. Why would I do that?
- 36:22So we make sure that privacy first.
- 36:26So what we have in Amber is for free users, it doesn't have
- 36:31memory, so it doesn't really remember things, which basically
- 36:33means that in the back end we don't have your data just like
- 36:37goes away, right? We do have aggregated anonymous
- 36:40data for, you know, purposes of trying to make the platform
- 36:45better. So we are only able to find out
- 36:47the, you know, the broad, broad, broad spectrum of talks they're
- 36:51doing. But that is just for, you know,
- 36:53finding out how the chat bot is really performing.
- 36:56So we don't really save anything.
- 36:58We don't, you know, sell anything and we make it really
- 37:01clear to the users and I think our users are very they
- 37:05understand all of this, which is why we've been growing and we've
- 37:09been keeping our premium users who also get memory.
- 37:13So they really like that. You know, Amber can remember
- 37:16things, but that doesn't mean that I remember things because I
- 37:19don't have, I am not gonna go and, you know, see who talked
- 37:22about what because we don't really save any of that.
- 37:25So I think they understand it, which is why they're really,
- 37:28really just, you know, come back because it's a secure platform
- 37:32and we follow all the, you know, technical background and all of
- 37:36that. So none of the platforms are
- 37:39hacked or none of the things are leaked.
- 37:42I make it a point to make privacy 1st and all of the good
- 37:47stuff, which is really important for the users to make it feel,
- 37:51make them feel really secured when they're using our platform.
- 37:55OK. Yeah, some time ago you launched
- 37:58your your beta version and you have actually users now on the
- 38:02platform. How did that shift your
- 38:05perspective on on entrepreneurship and on what's
- 38:10important as as a solo founder? When I was, you know, starting
- 38:17off, I had no users. I had people who were like 1020
- 38:21users. I meant nothing.
- 38:22It was like, OK, yeah, whatever, people are using it.
- 38:25And then I saw that it just kept on growing.
- 38:27And it made me panic that now I have 100 people, 203 hundred,
- 38:31405 hundred. We're almost at 700.
- 38:34And now I'm like, excuse me, people are using this.
- 38:38And it's hard to come in terms with it because now people are
- 38:42really depending on it. A lot of times I need to top up
- 38:46my credits on, you know, more technical stuff that I need to
- 38:51so they can keep talking to the chat bot.
- 38:53I need to pay, you know, our suppliers, not suppliers like
- 38:58the open router, for example, money.
- 39:00So they can keep talking to it. A lot of times I forget to top
- 39:03it up and then the chat bot stops working.
- 39:07So my users messaged me, Hey, I really need to talk to your
- 39:10platform. Can you?
- 39:11It's not working. I'm like, oh shit, I forgot to
- 39:14make it. I forgot to up the credits up
- 39:16and at that point I was like, Oh my God, people really use it day
- 39:21in and day out. A lot of our customers, users
- 39:24come back and they're really on the platform talking to it
- 39:28actively and chatting with it. So all of this comes with a big
- 39:31responsibility, which was that no matter what happens, I need
- 39:37to keep this platform going up to the quality, up to the mark.
- 39:40It cannot. It cannot slide.
- 39:43Honestly, that was a very big panic moment for me.
- 39:46Now that we're getting closer to 1000 users, that when I think of
- 39:51it, I don't even know those many people in reality, right?
- 39:54I don't know 700 people. I don't know 600 people.
- 39:58And those many people are really using my platform, which just
- 40:01makes me lose my mind that I really need to be on my toes all
- 40:06the time and serve them no matter what happens.
- 40:10So that's that was the actualization to come to.
- 40:13OK, so on that point there, because my question now is
- 40:19you've had, you've dealt with burnout, you know what it feels
- 40:23like, how are you going to prevent that from happening
- 40:28again? Because there's, I always say
- 40:32that founders sort of need to be on the brink of a burnout, but
- 40:38really need to be like almost maxing out their their battery
- 40:44life, so to say. But how do, how do you make sure
- 40:48that it doesn't cross, that it doesn't explode?
- 40:52And how do you recharge your battery to make sure that you're
- 40:56able to do to keep delivering? Yeah, I think what I, I did, I,
- 41:02I started setting some goals which are not work related.
- 41:06So I made this list for myself where, for example, now I'm
- 41:09training for 1/2 marathon and my goal is to get faster, right?
- 41:14It's classic founder thing. I think anyone who's the founder
- 41:17and investor in a high stress job, they just start running and
- 41:19it's a good thing. And I just set this goal that I
- 41:22need to get faster. And at the point of time that
- 41:25I'm running, which is, you know, every three days I go out on a
- 41:28run and then every other day, six or seven days a week, I'm
- 41:31just working out or running or, you know, trying to get faster,
- 41:35trying to get better, trying to look fitter and all of that, you
- 41:38know, getting checked. So those things are like, I have
- 41:41different goals, which have nothing to do with my work.
- 41:44It really helps me anytime I'm feeling like, you know, I, it's
- 41:48too much. I have too much to do.
- 41:49I have too much work. One hour in the day is just for
- 41:53me. And that's, you know, I just
- 41:55take it out. I go and work out.
- 41:57I go and run and I have a different goal that I set for
- 42:01myself, so it can get a little toxic, the whole, you know,
- 42:05setting a different goal for yourself.
- 42:07But even then it's just making me feel much better.
- 42:11And then the other thing that I started getting back into, I
- 42:14really liked. I'm not any good at it, but I
- 42:16like to paint and draw and clay and all of that.
- 42:20Pottery as a kid. So I started, you know, I
- 42:23brought this air dry clay at home and I just make like really
- 42:27weird sculptures. They're really bad.
- 42:29I throw them out. But I still do that like an
- 42:32hour. When the day ends, I'm just
- 42:34sitting with my music and just doing that or reading a book.
- 42:38So it really helps to just disconnect from your work
- 42:42identity. Even though I work from home, my
- 42:44laptop is always with me. I make it a rule.
- 42:47Yeah, me and my partner both that at lunch, dinner and
- 42:52breakfast, we're not to talk work, we're not to look at our
- 42:55laptops or our phones. We're just going to, you know,
- 42:57watch TV or we're just going to eat, do something fun.
- 43:02And then good thing I have a dog.
- 43:04So three times a day, I need to take a break.
- 43:07I need to take her out. And that really helps me just
- 43:10disconnect from my daily life. OK, yeah, the the running part I
- 43:16can fully empathize with because I do that twice a week and I
- 43:20have two workouts per week that are almost, I don't know if you
- 43:27deal with it the same way, but for to me, they're really
- 43:30sacred. I need those and I want those.
- 43:34And I make time for those. Whatever is happening.
- 43:39Runs raining outside. I still go.
- 43:43Yeah, it it gets to a point where it's really crazy because
- 43:46it's in the Netherlands, it rains a lot, doesn't see the
- 43:48sun, but I still go out and trenching rain.
- 43:51I still do my 5K4K. Whatever.
- 43:53Just get out. Just do it.
- 43:55Come back and then get back to your work.
- 43:57Do you have a scheme for the for the half marathon?
- 44:01So, so yeah, build up to towards.
- 44:05Yeah, yeah. Yeah, because running 21 Ki can
- 44:08tell you from experience. Running 5K is sort of you can do
- 44:13running 10K if you train it's it's reasonably possible.
- 44:19Running half a marathon is is a different beast.
- 44:22Already I I was supposed to but I got injured in my knee so I
- 44:27wasn't able to do that. So I just ran a 10K back in
- 44:30Norway and I saw my boyfriend run his first half marathon.
- 44:35It was I was like I don't know if I can do this but I still
- 44:38signed up because it is also mental.
- 44:40You really need to push through. It's more mental than its
- 44:43physical I've heard. Yeah, yeah, yeah, true.
- 44:46Yeah. The only advice I have is train
- 44:48at least 17 K make sure you have like 1617 K done and the last 5K
- 44:56you can do on on mental strength.
- 45:00Good to. Know anyway that's that about
- 45:06running that shift to fundraising because you're
- 45:09fundraising too. I was wondering what your yeah
- 45:14what your expectations and were and how they because there's the
- 45:222% famous 2% where venture capital that goes to female
- 45:28founders. How did you deal with the whole
- 45:34experience? What was the experience like?
- 45:36Yeah, I think it's been, I mean, I knew there was going to be
- 45:40hard, and it is hard fundraising, especially as a
- 45:44solo founder where you don't really have, you know, you
- 45:48can't, I can't really spend my entire day just fundraising.
- 45:52I also need to do other things, right.
- 45:54So I realized. There's a company to run.
- 45:57Yeah, there's a company to run, you know, and I, I was just you
- 46:00when I was running and my partner likes to talk a lot and
- 46:04give me a lot of lectures when I'm spiraling.
- 46:06He was like, you know, this 10K that you're doing, one day
- 46:10you're going to do a marathon and then you're going to realize
- 46:13you really need to keep your pace, hold your pace.
- 46:15Because if you're going 42K kilometers, you cannot Sprint
- 46:19out of it unless and until you're like a professional
- 46:21athlete. So then I realized it's very
- 46:24cliche, but it is a marathon, not a Sprint.
- 46:27I need to save my energy. I need to, you know, hold myself
- 46:33and make myself understand that this is going to take time.
- 46:36It's not going to be like I, I'm very impatient to.
- 46:39And it cannot be that, oh, end of June, I'm just going to
- 46:42finish fundraising. That's that's not going to
- 46:44happen because the market is hard.
- 46:47All of the other odds are also sort of against me, you know,
- 46:51like the female founder, also brown, a lot of other things,
- 46:56you know, so a lot of things are going to come to me where people
- 46:59are going to tell me that this you're not going to be able to
- 47:02do this. But I've been told that too many
- 47:04times in my life that it doesn't even affect me anymore.
- 47:08I'm like, I don't care. I'm going to do it anyway.
- 47:11You know, it's OK, I can do this.
- 47:13And I think that's really how I just go through with that, that
- 47:17no founder, I think. And I, I always take it as you
- 47:21know, I, I heard that someone rejected Cursor because they
- 47:26thought it was the not going to do well.
- 47:29They're doing extremely well. So it's their loss.
- 47:32That's how I, it can be a little cocky, but that's how I like to
- 47:35think of it, that people who are going to reject me or who are
- 47:38not going to invest in me, I don't need to think of them.
- 47:41They're probably not a good fit anyway.
- 47:43And I just need to find the right people who believe in me,
- 47:47who are going to invest in me. I think it's going to happen.
- 47:51Not today, maybe not tomorrow, in three months, four months.
- 47:54It's going to take as long it's going to take.
- 47:56I cannot speed up the process because fundraising is
- 47:59difficult. It's, it's a hard game to be in.
- 48:03And you know, especially since I've have had more customers
- 48:07growing in and the love that really pours into me.
- 48:10I get messages, I get so much support from my users.
- 48:13It really just removes all the imposter syndrome that really
- 48:18comes in that, you know, I cannot do this.
- 48:20I'm like, no, I can do this. I think I can do this if my
- 48:23users like me, who's not to invest in this company.
- 48:26So that's how I really think of it.
- 48:28Yeah, in the end, the investors are only rocket fuel to make it
- 48:33grow faster. But you already grow, so you
- 48:37don't need to. It's not you're what I'm here,
- 48:40you say is that you're sort of less dependent on on the
- 48:44validation part. Yeah, I think a friend of mine
- 48:47asked me this question that, you know, what's going to happen if
- 48:51you don't fundraise? Like it's just going to be
- 48:54slower for me to grow because you do need a lot of capital to,
- 48:58you know, scale rapidly. It's going to be slower, but
- 49:01it's going to happen. I'm going to make it happen
- 49:03somehow or some way or the other.
- 49:05It's going to be slower than I would expect if I wasn't able to
- 49:08fundraise, but it's not going to be the end of the world that,
- 49:12you know, everything's destroyed because I still have people
- 49:15using me. So that's a good outlook to look
- 49:18at it. OK, what's the worst or the the
- 49:21weirdest remarks you got from people in the as part of the
- 49:25fundraising process? It's standard really just they
- 49:30all they never reply. I think I've seen this with PCs.
- 49:33They're never going to reply with I'm never going to invest
- 49:35in this or this is a bad idea because you, you never know,
- 49:39right? You're not an astrologer, you
- 49:42don't know what what's going to happen.
- 49:44So I've always heard this is a very crowded market or, you
- 49:48know, yeah, we, we think as I, as I'm raising pre seed, a lot
- 49:54of people ask me for revenue. I'm like, excuse me, there's no
- 49:57revenue because it is pre seed. And you know, I'm still
- 50:01validating my idea and reaching people.
- 50:05And one thing that I've always heard from investors on their
- 50:09website is like, we are the first check in.
- 50:12We believe in, you know, yeah, very, very, very early stage.
- 50:17And then they're like, but we need 1,000,000 in germanium,
- 50:21like, OK, bye. You know, so that's that can get
- 50:24a little like, excuse me, what is your headline doesn't match
- 50:28with your expectations. So yeah, sometimes it can get
- 50:31like that. But yeah, it's just part of it.
- 50:35But, and, and did you experience any of the, the part about being
- 50:42asked about, oh, how are you going to deal with this at home?
- 50:45Women are known to get different questions from investors than
- 50:50men. So did you experience any of
- 50:53that part? No, honestly, I think I've been
- 50:56really lucky that I haven't really had any strange questions
- 51:00being asked to me. They've been all the people I've
- 51:04talked to, they've been really respectful and they've really
- 51:07not brought up any, anything which has been out of the the
- 51:11ordinary that I would truly, yeah.
- 51:14So I've been lucky in that department.
- 51:15OK, then I'm happy. I'm really happy to hear that.
- 51:19So, So what, what is next for for Amber?
- 51:25What does the future look like? So how do you want to build it?
- 51:28Yeah, I, I think as if I'm going to be very ambitious, and this
- 51:34is also on my pitch deck, that if I'm going to be very, very
- 51:37ambitious, I think I want it to be.
- 51:39You know, you think of meditation, you're thinking of
- 51:41head space, you think of sleep, you're thinking of calm.
- 51:44If you think of Amber, you know, someone to talk to, maybe you
- 51:48want to think of Amber. That's what that's where I
- 51:50eventually wanted to be. But I think right now I'm on a
- 51:54right now plan. I'm a great Grey's Anatomy, you
- 51:57know, I watch it a lot. And Doctor Bailey said, what's
- 52:00the right now plan? I'm like the right now plan
- 52:02honestly is to just crowd 1000 users, give them the best
- 52:06platform that I can truly give them.
- 52:09Keep up the quality, keep up the good work and just be at it.
- 52:13So I haven't really, I don't think too much into the future
- 52:17because it's future is really just, you know, really
- 52:21unpredictable. I don't know what's going to
- 52:23what's going to change, what's going to happen.
- 52:25But if you're able to ask me next week, just grow my users,
- 52:30maybe ship some new features, get on user queries.
- 52:34That's all I can really think of.
- 52:36OK. So it's really also short term
- 52:41getting to the next step rather that while there is a big, big
- 52:46goal to to be the, let's say they call them, of mental
- 52:50health. So is there anything you before
- 52:54you started that you would have liked to have known looking back
- 53:00at your journey? Honestly, I think I learned a
- 53:04lot from my first venture, which was espresso.
- 53:07I learned plenty from that. I think the other thing that I
- 53:11would, you know, tell myself is that you don't need to just
- 53:16because I'm told that, you know, you're supposed to go to
- 53:18networking events and you're supposed to talk to a lot of
- 53:20people and you're supposed to meet a lot of people.
- 53:23I think what I've learned is I need to keep the quality up.
- 53:27A lot of places that I go to, I meet a lot of mansplainers,
- 53:33people telling me I can be a little product better than you.
- 53:37And that drains me because I do not wanna be hanging out.
- 53:41I mean, sure, go ahead, make it. But I don't wanna be in places
- 53:46where I get nothing out of it, right?
- 53:49I need to come back and feel energized rather than really
- 53:53trained and never show up for an event again.
- 53:56I think that's what I've been teaching myself, that it's not
- 53:59important for me to say yes to everything, yes to, you know,
- 54:03every meeting, yes to meeting everyone.
- 54:05Sometimes I also need to say no. This is not the right fit for
- 54:09me. I don't want to be, you know,
- 54:11sitting in on this meeting, which I don't know the outcome
- 54:14of. Because I think as as founders
- 54:17and as I think also as women, we're just too much into yes,
- 54:21yes, yes to everything. Don't say no.
- 54:23People are going to get offended.
- 54:24No, say no. They can get offended.
- 54:27You don't owe them anything. It's OK.
- 54:30So I think that's what I would tell myself before I started
- 54:33that don't cut yourself short with meeting the wrong people
- 54:38and studying in a place where people are just going to tell
- 54:40you you don't belong because what's the point?
- 54:42You're just going to make yourself feel worse.
- 54:47Yeah, true. And I think it's very strong to,
- 54:50to also be able to say no. So if they're, let's say there's
- 54:55a female founder listening to this and they're, they're
- 55:01thinking about launching a mental health app, what, what
- 55:05advice would you give them? It's it's tough, but it doesn't
- 55:10mean that you cannot do it. You need to believe.
- 55:13I think the first thing that needs to come for you is the
- 55:16passion, the you know that you really need to build something.
- 55:21Be ready to pivot your product. Don't be stubborn like I was.
- 55:26Do sit on one product and just, you know, be like, I'm going to
- 55:29build this, I'm going to do this.
- 55:30No, in a start up you need to pivot.
- 55:33You need to have user feedback first.
- 55:36Then there's anything else. It's always put the users first.
- 55:40Don't think of anything. So that's one thing.
- 55:42And the other thing is people are going to keep telling you
- 55:45you cannot do this. You just get used to hearing
- 55:49that. Don't get used to hearing that.
- 55:51Don't think that it's going to be true.
- 55:54Just treat it as as, you know, white noise, like people play
- 55:58background music. It's just background music that
- 56:00you cannot do this, just like they're going to keep.
- 56:04Yeah, the sound is there. The sound is there, you just
- 56:08need to ignore it. Yeah, you just think to ignore
- 56:10it. It's going to.
- 56:11Yeah, Just let it be. Are there questions that female
- 56:16founders should ask? So you're not telling me I can't
- 56:19do this, so how can I? You can, you can.
- 56:22You should always look at problems with how can I solve
- 56:26this or how can I do this? What would be a better way to
- 56:31find more users instead of framing?
- 56:34And this is from therapy framing questions negatively where
- 56:38you're like, can I do this? Ask questions like how can I do
- 56:43this? You know, it really changes your
- 56:45perspective on your questions. So instead of really questioning
- 56:49yourself question, you know, how can you do this?
- 56:53Or how can you be better? How can you make your product
- 56:55better or just anything? And I think this is also for
- 56:58life, especially for women. I think you're going to keep
- 57:01hearing a lot of things. And you don't need to be a big
- 57:05critic, critic of yourself. People are going to do that for
- 57:08you. Let them, you know, so you don't
- 57:11need to keep questioning yourself over everything.
- 57:15Yeah, it's. Well that that is a really
- 57:18beautiful place to to move to. My last question.
- 57:22So I'm on a mission to make inclusion and tech the new
- 57:25normal by the end of 2032. No, let me let me just rephrase
- 57:29that out loud. I'm on a mission to make
- 57:32allyship the new normal by the end of 2032.
- 57:37What is one thing you think I should do to get there?
- 57:42I think good question. That's I'm probably going to
- 57:47have to think on that. Yeah, I think what you're doing
- 57:49honestly today, right now, I think that's a lot is when I was
- 57:55like, I, I heard of your podcast now woman disrupting tech and a
- 57:59man is hosting it. I was like, huh, weird.
- 58:02OK, Because a lot of times that we go to these conversations
- 58:06where like, is he going to be like one of those people who are
- 58:09just going to mansplain me things?
- 58:12But you know, you weren't. And that is really nice to have
- 58:16that conversation that, you know, you're just here to listen
- 58:19to us and support us. And and that's that's not
- 58:23because I think you cannot just alienate one gender and be like,
- 58:29oh, we're just going to do this alone or the other way around.
- 58:32You need to be in it together. So instead of looking at us as
- 58:37you know, women is in the room, just think of us as people.
- 58:40You know, we're in the room with you.
- 58:42We're doing anything that we can do.
- 58:44So I think this podcast that you've started, I think that
- 58:46really is just can be one of the answers that, you know, you're
- 58:51you're helping us have our stories out, asking us the right
- 58:54questions and helping other women come out and just talk
- 58:59more. So I think that's it's, it's
- 59:02really nice to have men support, you know, or just be there, you
- 59:08know, thinking about that. OK, yeah, they can do this too.
- 59:12Yeah. So what's what would be the next
- 59:15step? So listening and giving women a
- 59:18platform is obviously a step one and also visiting or let's say
- 59:26assuming we're in the room together, it's not just man
- 59:30versus women. What is the next step from that
- 59:34you think? Yeah, I think just, you know,
- 59:36helping if, if we're in the room together, just not making me
- 59:40feel any less, I think that would that would really mean a
- 59:45lot. And then because I don't feel
- 59:47less, I don't feel like you're going to say the wrong thing
- 59:51because you're being just a normal person.
- 59:54It really empowers me to, you know, make the right decisions
- 59:58and really talk open with openly with you.
- 1:00:01And that's really just empowers me and that's all you can do as
- 1:00:05I think. I don't know if that was the
- 1:00:07right answer to the question because I can't really think if
- 1:00:10what would be the next step because I think that's the the
- 1:00:13first step is what you need. And I think the change is going
- 1:00:17to keep, you know, happening from that.
- 1:00:20OK, cool thing. Thank you very much for an
- 1:00:25amazing conversation, really enjoyed this.
- 1:00:28If people want to learn more about you or about Amber, where
- 1:00:34can they find more information? Yeah, well, you can follow me on
- 1:00:38LinkedIn. I'm Ghu Singh and Amber.
- 1:00:41It's www.ambermind.ai. You can go to the website, try
- 1:00:46the product out. If you don't like it, please
- 1:00:47come back, tell me what you don't like, I'll fix it.
- 1:00:51Hopefully you like it there. So yeah.
- 1:00:55OK. So also, and that's an invite
- 1:00:58that I extend to listeners really provide, it's good to use
- 1:01:04the platform, but these also provide feedback because that's
- 1:01:07how people learn. Yeah, so constructive feedback.
- 1:01:12Please. Yeah, of course don't bash it.
- 1:01:17We have other people for that. Yes.
- 1:01:21OK, cool thing. Really enjoyed this
- 1:01:24conversation. Thank you very much listeners.
- 1:01:27Thank you very much for listening and until the next
- 1:01:30episode, keep being awesome. Well, that's it for episode 117
- 1:01:40of Women Disrupting Tech with Guru Singh, titled How Burnout
- 1:01:45Fueled Guru Singh to Build a Bridge between AI and Therapy
- 1:01:48with Amber Koohoo. And I hope you found our
- 1:01:52conversation as inspiring and empowering as we intended it to
- 1:01:55be. And if you have any questions
- 1:01:57for Koohoo, please leave them in the comments on Spotify, Apple,
- 1:02:01or YouTube. I'll make sure you receive an
- 1:02:03answer. When you want to connect with
- 1:02:05Koohoo or learn more about Amber, please check out the
- 1:02:09links in the show notes. As usual, you can find the show
- 1:02:12notes at Women Disrupting Techno Blog and the link is also in the
- 1:02:16description. If you've enjoyed listening to
- 1:02:19this episode, please consider leaving a rating or review on
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- 1:03:03On Sub Stack, you'll find in depth stories and behind the
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- 1:03:32my name and you'll find me. With that, I wish you a
- 1:03:35wonderful day. I hope to see you in the next
- 1:03:37episode, and until then, as always, keep being awesome.