165. Simpli.fi SVP of Sales on Getting More From a Smaller BDR Team w/ Adam Roberts
Outbound sales is not always a headcount problem. In this episode, Harry Kendlbacher speaks with Adam Roberts, SVP of Sales at Simpli.fi, about how a smaller BDR team can outperform a much larger one through better targeting, tools, processes, and AI. The conversation explores what makes an outbound engine actually work, how to identify the right customers through a stronger ideal customer profile, and why BDRs should be developed as salespeople rather than appointment setters. If your team is focused on generating more outbound activity, the bigger question may be whether you are reaching…
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