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Shoptalk 2025 Key Takeaways Live Podcast · Omni Talk Retail

• 0:09
  Hello,
• 0:10
  Shop
• 0:10
  Talk.
• 0:12
  Welcome,
• 0:13
  everybody.
• 0:13
  Thank
• 0:14
  you
• 0:14
  so
• 0:14
  much
• 0:14
  for
• 0:14
  staying
• 0:15
  until
• 0:15
  the
• 0:16
  very
• 0:16
  end.
• 0:16
  To
• 0:16
  join
• 0:17
  us,
• 0:18
  we
• 0:18
  are
• 0:19
  going
• 0:19
  to
• 0:19
  do
• 0:20
  one
• 0:20
  of
• 0:20
  our
• 0:21
  favorite
• 0:21
  things
• 0:21
  about
• 0:21
  Shop
• 0:22
  Talk,
• 0:22
  the
• 0:22
  Key
• 0:22
  Takeaways
• 0:23
  podcast.
• 0:23
  We
• 0:23
  are
• 0:23
  recording
• 0:24
  a
• 0:24
  live
• 0:24
  podcast
• 0:25
  right
• 0:25
  now,
• 0:26
  and
• 0:26
  we've
• 0:27
  got
• 0:27
  a
• 0:27
  lot
• 0:27
  of
• 0:27
  ground
• 0:27
  to
• 0:27
  cover
• 0:28
  today.
• 0:28
  So
• 0:28
  before
• 0:28
  we
• 0:28
  do
• 0:28
  that,
• 0:29
  I
• 0:29
  just
• 0:29
  want
• 0:29
  to
• 0:29
  take
• 0:29
  a
• 0:29
  quick
• 0:30
  moment
• 0:31
  to
• 0:31
  introduce
• 0:32
  the
• 0:32
  people
• 0:32
  here
• 0:33
  on
• 0:33
  stage.
• 0:34
  Those
• 0:34
  who
• 0:34
  are
• 0:34
  listening
• 0:35
  live
• 0:35
  at
• 0:35
  home
• 0:35
  after
• 0:36
  the
• 0:36
  show
• 0:36
  know
• 0:36
  Chris
• 0:37
  and
• 0:37
  me.
• 0:37
  But
• 0:37
  for
• 0:37
  those
• 0:37
  of
• 0:38
  you
• 0:38
  who
• 0:38
  are
• 0:38
  meeting
• 0:38
  us
• 0:39
  for
• 0:39
  the
• 0:39
  first
• 0:39
  time
• 0:39
  in
• 0:40
  this
• 0:40
  audience,
• 0:41
  I'm
• 0:41
  Anne
• 0:41
  Mazinga.
• 0:42
  I'm
• 0:43
  Chris
• 0:43
  Walton.
• 0:43
  Chris
• 0:44
  Walton.
• 0:44
  We
• 0:45
  are
• 0:45
  the
• 0:45
  hosts
• 0:45
  of
• 0:45
  the
• 0:46
  Omnitok
• 0:46
  Retail
• 0:47
  Podcast
• 0:48
  Network,
• 0:49
  the
• 0:49
  only
• 0:49
  retail
• 0:49
  podcast
• 0:50
  that's
• 0:50
  in
• 0:50
  the
• 0:50
  top
• 0:51
  100
• 0:51
  of
• 0:52
  Apple's
• 0:52
  business
• 0:53
  podcasts.
• 0:53
  We
• 0:53
  focus
• 0:54
  our
• 0:54
  coverage
• 0:54
  on
• 0:55
  the
• 0:55
  people,
• 0:55
  the
• 0:55
  technologies
• 0:56
  and
• 0:56
  the
• 0:57
  companies
• 0:57
  that
• 0:57
  are
• 0:57
  shaping
• 0:58
  the
• 0:58
  future
• 0:58
  of
• 0:58
  retail.
• 0:59
  And
• 1:00
  sometimes
• 1:00
  we're
• 1:01
  funny,
• 1:01
  sometimes,
• 1:02
  sometimes
• 1:03
  we're
• 1:04
  candid,
• 1:05
  but
• 1:06
  we
• 1:06
  try
• 1:06
  to
• 1:06
  leverage
• 1:07
  our
• 1:07
  backgrounds
• 1:07
  as
• 1:07
  former
• 1:08
  retail
• 1:08
  executives
• 1:09
  in
• 1:09
  all
• 1:09
  the
• 1:09
  coverage
• 1:10
  that
• 1:10
  we
• 1:10
  do.
• 1:11
  So
• 1:11
  check
• 1:11
  us
• 1:11
  out
• 1:12
  and
• 1:12
  check
• 1:13
  out
• 1:13
  this
• 1:13
  podcast
• 1:14
  that
• 1:14
  will
• 1:14
  be
• 1:14
  available
• 1:15
  online
• 1:15
  right
• 1:16
  after
• 1:16
  the
• 1:17
  show.
• 1:17
  But
• 1:18
  let's
• 1:18
  introduce
• 1:19
  the
• 1:19
  real
• 1:20
  experts,
• 1:20
  the
• 1:20
  people
• 1:21
  who've
• 1:21
  been
• 1:21
  bringing
• 1:21
  you
• 1:21
  content
• 1:22
  for
• 1:22
  the
• 1:22
  last
• 1:22
  three
• 1:23
  days,
• 1:23
  tirelessly
• 1:24
  working
• 1:25
  to
• 1:25
  make
• 1:26
  Shop
• 1:26
  Talk
• 1:26
  as
• 1:27
  brilliant
• 1:27
  as
• 1:27
  it's
• 1:27
  been.
• 1:28
  The
• 1:28
  Shop
• 1:28
  Talk
• 1:29
  dream
• 1:29
  team.
• 1:30
  First,
• 1:30
  I'd
• 1:30
  like
• 1:30
  to
• 1:31
  introduce
• 1:31
  Marielle
• 1:32
  Bobo.
• 1:33
  She's
• 1:33
  sitting
• 1:33
  next
• 1:33
  to
• 1:34
  Chris.
• 1:34
  Marielle
• 1:35
  is
• 1:35
  the
• 1:36
  Vice
• 1:36
  President
• 1:36
  of
• 1:36
  Content
• 1:37
  for
• 1:37
  Shop
• 1:37
  Talk
• 1:37
  Spring
• 1:38
  and
• 1:38
  fall.
• 1:39
  And
• 1:39
  Marielle
• 1:40
  has
• 1:40
  25
• 1:40
  years
• 1:41
  of
• 1:41
  cross
• 1:41
  platform
• 1:41
  media
• 1:42
  experience,
• 1:42
  most
• 1:42
  recently
• 1:43
  serving
• 1:43
  as
• 1:43
  the
• 1:43
  Editor
• 1:44
  in
• 1:44
  Chief
• 1:44
  and
• 1:44
  Senior
• 1:45
  Vice
• 1:45
  President
• 1:45
  of
• 1:46
  programming@ebony.
• 1:47
  Marielle,
• 1:48
  welcome
• 1:49
  to
• 1:49
  the
• 1:49
  stage
• 1:50
  for
• 1:50
  your
• 1:50
  very
• 1:50
  first
• 1:50
  Shop
• 1:51
  Talk
• 1:51
  spring,
• 1:52
  very
• 1:52
  first
• 1:52
  Shop
• 1:53
  Talk.
• 1:53
  Thank
• 1:53
  you.
• 1:54
  You
• 1:55
  all
• 1:55
  know
• 1:55
  the
• 1:55
  gentleman
• 1:56
  next
• 1:57
  to
• 1:57
  Marielle,
• 1:57
  Ben
• 1:58
  Miller,
• 1:58
  the
• 1:58
  VP
• 1:59
  of
• 1:59
  Original
• 2:00
  Content
• 2:00
  and
• 2:00
  Strategy,
• 2:01
  who
• 2:01
  needs
• 2:01
  no
• 2:01
  further
• 2:02
  introduction.
• 2:05
  And
• 2:05
  then
• 2:05
  finally
• 2:06
  we
• 2:06
  have
• 2:06
  HG
• 2:07
  O'Connell.
• 2:08
  HG
• 2:08
  is
• 2:08
  the
• 2:09
  senior
• 2:09
  content
• 2:10
  director
• 2:10
  at
• 2:11
  ShopDoc
• 2:11
  and
• 2:12
  she's
• 2:12
  also
• 2:12
  the
• 2:12
  content
• 2:13
  lead
• 2:13
  for
• 2:13
  Shop
• 2:13
  Talk
• 2:14
  Meetup
• 2:14
  for
• 2:14
  women.
• 2:15
  Welcome,
• 2:15
  H.G.
• 2:18
  all
• 2:18
  right,
• 2:19
  so
• 2:19
  let's
• 2:19
  get
• 2:19
  into
• 2:20
  the
• 2:20
  format
• 2:20
  for
• 2:20
  today.
• 2:21
  So
• 2:21
  you
• 2:21
  see
• 2:21
  we
• 2:22
  have
• 2:22
  these
• 2:22
  very
• 2:23
  giant
• 2:24
  red
• 2:24
  buzzers
• 2:25
  here.
• 2:26
  We
• 2:26
  are
• 2:27
  going
• 2:27
  to
• 2:27
  play
• 2:27
  a
• 2:27
  little
• 2:28
  game
• 2:28
  for
• 2:28
  the
• 2:28
  takeaways
• 2:29
  podcast
• 2:30
  with
• 2:30
  we
• 2:30
  are
• 2:30
  going
• 2:31
  to
• 2:31
  spin
• 2:31
  a
• 2:31
  wheel
• 2:32
  and
• 2:33
  every.
• 2:33
  We
• 2:34
  don't
• 2:34
  know
• 2:34
  what's
• 2:34
  going
• 2:34
  to
• 2:34
  happen
• 2:35
  on
• 2:35
  the
• 2:35
  wheel,
• 2:36
  but
• 2:36
  we
• 2:36
  are
• 2:36
  all
• 2:37
  going
• 2:37
  to
• 2:37
  be
• 2:37
  buzzing
• 2:38
  to
• 2:38
  try
• 2:38
  to
• 2:39
  answer
• 2:39
  first
• 2:40
  and
• 2:40
  get
• 2:41
  our
• 2:41
  statement
• 2:41
  in
• 2:42
  about
• 2:42
  what
• 2:43
  we
• 2:43
  have
• 2:43
  to
• 2:43
  share
• 2:44
  that
• 2:44
  we
• 2:44
  learned
• 2:44
  at
• 2:44
  this
• 2:45
  Shop
• 2:45
  Talk.
• 2:45
  So
• 2:47
  yeah,
• 2:47
  that's
• 2:47
  it.
• 2:48
  Let's
• 2:48
  get
• 2:48
  the
• 2:48
  wheel
• 2:48
  up.
• 2:49
  Anne,
• 2:49
  let's
• 2:49
  do
• 2:49
  the
• 2:49
  wheel.
• 2:50
  Let's
• 2:50
  do
• 2:50
  it.
• 2:50
  Let's
• 2:51
  put
• 2:51
  that
• 2:51
  wheel
• 2:51
  on
• 2:51
  the
• 2:51
  board.
• 2:52
  All
• 2:52
  right,
• 2:52
  there
• 2:52
  it
• 2:52
  is.
• 2:53
  All
• 2:53
  right,
• 2:53
  let's
• 2:54
  spin
• 2:54
  that
• 2:54
  wheel
• 2:55
  now.
• 2:58
  Oh,
• 2:58
  you're
• 2:59
  gonna
• 2:59
  have
• 2:59
  to
• 2:59
  give
• 2:59
  it
• 2:59
  more
• 3:00
  emphasis.
• 3:00
  There
• 3:01
  it
• 3:01
  goes.
• 3:01
  Yes.
• 3:05
  Tariffs.
• 3:08
  All
• 3:08
  right,
• 3:08
  I'll
• 3:08
  go
• 3:09
  first
• 3:09
  on
• 3:09
  that
• 3:09
  one.
• 3:10
  Nobody
• 3:11
  wants
• 3:11
  that
• 3:11
  one,
• 3:11
  huh?
• 3:12
  You're
• 3:13
  gonna
• 3:13
  have
• 3:13
  to
• 3:13
  go.
• 3:13
  All
• 3:13
  right,
• 3:13
  well,
• 3:14
  I'll
• 3:14
  go
• 3:14
  first.
• 3:14
  All
• 3:15
  right,
• 3:15
  tariffs.
• 3:16
  So
• 3:17
  a
• 3:17
  couple
• 3:17
  takeaways
• 3:18
  for
• 3:18
  me
• 3:18
  on
• 3:18
  tariffs.
• 3:18
  So
• 3:19
  one,
• 3:20
  you
• 3:20
  know,
• 3:20
  Ann
• 3:20
  and
• 3:20
  I,
• 3:21
  I
• 3:21
  don't
• 3:21
  know
• 3:21
  if
• 3:21
  you
• 3:21
  guys
• 3:21
  know,
• 3:22
  but
• 3:22
  we
• 3:22
  do
• 3:22
  a
• 3:22
  lot
• 3:22
  of
• 3:23
  interviews
• 3:23
  with
• 3:23
  retail
• 3:23
  executives
• 3:24
  when
• 3:24
  we're
• 3:24
  here,
• 3:25
  and
• 3:25
  it
• 3:26
  was
• 3:26
  funny
• 3:26
  talking
• 3:26
  to
• 3:26
  them
• 3:27
  because
• 3:27
  the
• 3:27
  one
• 3:27
  thing
• 3:27
  they
• 3:28
  said
• 3:28
  before
• 3:28
  we
• 3:28
  started
• 3:28
  the
• 3:29
  interview
• 3:29
  was,
• 3:29
  don't
• 3:30
  ask
• 3:30
  us
• 3:30
  anything
• 3:30
  about
• 3:31
  tariffs.
• 3:32
  So
• 3:33
  we
• 3:33
  steered
• 3:33
  clear
• 3:33
  of
• 3:34
  that.
• 3:34
  But
• 3:34
  interestingly
• 3:34
  enough,
• 3:36
  one
• 3:36
  company
• 3:36
  that
• 3:36
  did
• 3:37
  talk
• 3:37
  about
• 3:37
  tariffs
• 3:38
  was
• 3:38
  actually
• 3:38
  Sheehan,
• 3:39
  and
• 3:39
  they
• 3:39
  said
• 3:40
  something
• 3:40
  that
• 3:40
  I
• 3:40
  found
• 3:40
  very
• 3:40
  interesting,
• 3:41
  which
• 3:41
  is
• 3:41
  they
• 3:41
  said
• 3:42
  that
• 3:42
  they
• 3:42
  welcome
• 3:43
  regulation
• 3:43
  on
• 3:43
  the
• 3:43
  de
• 3:44
  minimis
• 3:44
  exception.
• 3:45
  And
• 3:45
  so
• 3:45
  that
• 3:45
  was
• 3:45
  kind
• 3:45
  of
• 3:46
  mind
• 3:46
  blowing
• 3:47
  in
• 3:47
  thinking
• 3:47
  that,
• 3:48
  you
• 3:48
  know,
• 3:48
  the
• 3:48
  premise
• 3:49
  was,
• 3:49
  hey,
• 3:50
  our
• 3:50
  business
• 3:50
  model
• 3:51
  is
• 3:51
  great.
• 3:51
  We
• 3:51
  can
• 3:51
  handle
• 3:52
  anything.
• 3:52
  That's
• 3:52
  not
• 3:53
  why
• 3:53
  people
• 3:53
  shop
• 3:53
  with
• 3:54
  us.
• 3:54
  They
• 3:54
  shop
• 3:55
  with
• 3:55
  us
• 3:55
  because
• 3:55
  of
• 3:55
  the
• 3:56
  value
• 3:56
  that
• 3:56
  we
• 3:56
  provide
• 3:56
  to
• 3:57
  them
• 3:57
  as
• 3:57
  consumers.
• 3:58
  So.
• 3:58
  So
• 3:58
  I
• 3:58
  thought
• 3:59
  that
• 3:59
  was
• 3:59
  a
• 3:59
  really
• 3:59
  interesting
• 3:59
  dichotomy
• 4:00
  when
• 4:00
  you
• 4:00
  look
• 4:00
  at
• 4:00
  east
• 4:01
  versus
• 4:01
  west
• 4:01
  in
• 4:01
  terms
• 4:02
  of
• 4:02
  how
• 4:02
  people
• 4:03
  are
• 4:03
  thinking
• 4:03
  about
• 4:03
  the
• 4:03
  current
• 4:04
  macroeconomic
• 4:05
  environment.
• 4:07
  So
• 4:07
  let
• 4:08
  me
• 4:08
  come
• 4:08
  in
• 4:08
  and
• 4:09
  build
• 4:09
  a
• 4:09
  little
• 4:09
  bit
• 4:09
  on
• 4:09
  that
• 4:09
  one.
• 4:11
  I
• 4:11
  think
• 4:11
  it's
• 4:12
  been
• 4:12
  two
• 4:12
  things
• 4:12
  have
• 4:12
  been
• 4:13
  really
• 4:13
  interesting
• 4:13
  about
• 4:13
  the
• 4:14
  conversations
• 4:14
  on
• 4:14
  tariffs.
• 4:15
  And
• 4:15
  it's
• 4:15
  obviously
• 4:16
  been
• 4:16
  a
• 4:16
  subject
• 4:16
  that's
• 4:17
  come
• 4:17
  up
• 4:17
  a
• 4:17
  lot.
• 4:17
  I
• 4:17
  think
• 4:18
  one
• 4:18
  side
• 4:18
  of
• 4:18
  it
• 4:19
  is
• 4:19
  the
• 4:19
  conversation
• 4:19
  has
• 4:19
  been
• 4:19
  very
• 4:20
  pragmatic
• 4:21
  and
• 4:21
  kind
• 4:21
  of
• 4:21
  in
• 4:21
  true
• 4:21
  retailer
• 4:22
  style,
• 4:22
  it's
• 4:22
  been,
• 4:22
  okay,
• 4:23
  well,
• 4:23
  these
• 4:23
  things
• 4:23
  are
• 4:23
  happening.
• 4:24
  What
• 4:24
  are
• 4:24
  we
• 4:24
  going
• 4:24
  to
• 4:24
  do
• 4:24
  about
• 4:24
  it?
• 4:25
  And
• 4:26
  the
• 4:26
  what
• 4:27
  are
• 4:27
  we
• 4:27
  going
• 4:27
  to
• 4:27
  do
• 4:27
  about
• 4:27
  it?
• 4:28
  Is
• 4:28
  focused
• 4:28
  on
• 4:29
  two
• 4:29
  things.
• 4:29
  One
• 4:30
  is
• 4:30
  quite
• 4:30
  short
• 4:30
  term,
• 4:31
  which
• 4:31
  is
• 4:31
  pricing
• 4:32
  agility.
• 4:33
  So
• 4:33
  lots
• 4:33
  of
• 4:33
  conversations
• 4:34
  around
• 4:34
  pricing
• 4:34
  agility,
• 4:35
  tools
• 4:35
  for
• 4:35
  pricing
• 4:35
  agility,
• 4:36
  recognizing
• 4:37
  that
• 4:37
  things
• 4:37
  could
• 4:38
  change
• 4:38
  quick
• 4:38
  and
• 4:38
  how
• 4:38
  do
• 4:38
  we
• 4:38
  do
• 4:39
  about
• 4:39
  it
• 4:39
  and
• 4:39
  how
• 4:39
  do
• 4:39
  we
• 4:39
  understand
• 4:39
  the
• 4:40
  margin
• 4:40
  changes
• 4:40
  and
• 4:41
  what
• 4:41
  are
• 4:41
  the
• 4:41
  tools
• 4:42
  and
• 4:42
  softwares
• 4:42
  to
• 4:43
  support
• 4:43
  that?
• 4:44
  And
• 4:44
  the
• 4:44
  second
• 4:44
  has
• 4:44
  been
• 4:44
  on
• 4:45
  supply
• 4:45
  chain
• 4:45
  resilience,
• 4:46
  supply
• 4:46
  chain
• 4:46
  resilience,
• 4:47
  sourcing.
• 4:49
  And
• 4:49
  I
• 4:49
  think
• 4:49
  those
• 4:50
  are
• 4:50
  the
• 4:50
  two
• 4:50
  areas
• 4:50
  that
• 4:50
  have
• 4:51
  dominated
• 4:51
  the
• 4:51
  conversation.
• 4:52
  It's
• 4:52
  part
• 4:52
  of
• 4:52
  uncertainty.
• 4:53
  It's
• 4:53
  driving
• 4:53
  some
• 4:54
  of
• 4:54
  the
• 4:54
  broader
• 4:54
  uncertainty
• 4:55
  in
• 4:55
  the
• 4:55
  market.
• 4:56
  But
• 4:57
  it's
• 4:57
  the
• 4:57
  response
• 4:58
  I've
• 4:58
  found
• 4:58
  the
• 4:58
  last
• 4:58
  couple
• 4:59
  of
• 4:59
  days
• 4:59
  has
• 4:59
  been,
• 5:00
  I
• 5:00
  think,
• 5:00
  pragmatic.
• 5:01
  Yeah,
• 5:01
  people
• 5:02
  are
• 5:02
  thinking
• 5:02
  about
• 5:02
  it.
• 5:03
  It's
• 5:04
  top
• 5:04
  of
• 5:04
  mindful
• 5:05
  state.
• 5:07
  All
• 5:07
  right,
• 5:07
  should
• 5:07
  we
• 5:08
  spin
• 5:08
  again?
• 5:08
  Let's
• 5:08
  do
• 5:09
  it.
• 5:09
  Spin
• 5:09
  again.
• 5:09
  All
• 5:10
  right,
• 5:11
  spin
• 5:11
  away.
• 5:13
  There
• 5:13
  we
• 5:13
  go.
• 5:13
  That's
• 5:14
  what
• 5:14
  I.
• 5:16
  Data,
• 5:19
  Yours
• 5:19
  worked.
• 5:20
  Mine
• 5:20
  is
• 5:20
  lit.
• 5:21
  I'm
• 5:22
  lit
• 5:22
  over
• 5:22
  here.
• 5:23
  Okay.
• 5:24
  Data.
• 5:25
  I
• 5:25
  feel
• 5:26
  like
• 5:26
  every
• 5:26
  retailer
• 5:27
  that
• 5:27
  Chris
• 5:28
  and
• 5:28
  I
• 5:28
  talked
• 5:28
  to,
• 5:29
  every
• 5:30
  retailer
• 5:30
  that
• 5:30
  we
• 5:31
  heard
• 5:31
  from
• 5:31
  at
• 5:31
  this
• 5:31
  show,
• 5:32
  the
• 5:33
  most
• 5:33
  innovative
• 5:34
  ones,
• 5:34
  the
• 5:34
  smartest
• 5:35
  ones,
• 5:36
  are
• 5:36
  focused
• 5:36
  on
• 5:37
  data,
• 5:38
  getting
• 5:38
  their
• 5:38
  hands
• 5:39
  around
• 5:39
  that
• 5:39
  data
• 5:40
  and
• 5:40
  doing
• 5:40
  as
• 5:40
  much
• 5:41
  with
• 5:41
  it
• 5:41
  as
• 5:42
  possible.
• 5:43
  I
• 5:44
  like
• 5:44
  to
• 5:44
  say
• 5:44
  data
• 5:45
  is
• 5:45
  the
• 5:45
  new
• 5:45
  black,
• 5:46
  which
• 5:47
  I
• 5:47
  feel
• 5:47
  like
• 5:48
  because
• 5:48
  it's
• 5:49
  become
• 5:49
  so
• 5:49
  popular
• 5:51
  in
• 5:51
  our.
• 5:51
  Not
• 5:52
  just
• 5:52
  here
• 5:52
  at
• 5:52
  Shop
• 5:52
  Talk,
• 5:53
  but
• 5:53
  in
• 5:53
  the
• 5:53
  months
• 5:54
  leading
• 5:54
  up
• 5:54
  to
• 5:54
  this.
• 5:55
  I
• 5:56
  think
• 5:56
  one
• 5:57
  of
• 5:57
  my
• 5:57
  favorite
• 5:57
  things
• 5:57
  was
• 5:58
  Jessica
• 5:58
  Lacks
• 5:59
  from
• 5:59
  DoorDash,
• 6:00
  their
• 6:00
  chief
• 6:00
  analytics
• 6:01
  officer.
• 6:01
  She
• 6:01
  was
• 6:01
  just
• 6:02
  up
• 6:02
  here
• 6:03
  on
• 6:03
  stage,
• 6:04
  but
• 6:04
  she
• 6:04
  was
• 6:04
  just
• 6:05
  talking
• 6:05
  about
• 6:05
  how
• 6:06
  DoorDash
• 6:06
  is
• 6:06
  really
• 6:07
  using
• 6:08
  their
• 6:08
  data
• 6:09
  engineering
• 6:09
  team
• 6:10
  to
• 6:10
  help
• 6:10
  them
• 6:11
  identify
• 6:11
  what
• 6:12
  the
• 6:12
  problems
• 6:12
  are
• 6:12
  that
• 6:13
  they
• 6:13
  really
• 6:13
  need
• 6:13
  to
• 6:13
  solve
• 6:14
  and
• 6:14
  the
• 6:14
  priorities
• 6:15
  of
• 6:15
  those
• 6:16
  problems
• 6:17
  and
• 6:17
  what
• 6:17
  they're
• 6:17
  going
• 6:18
  to
• 6:18
  attack,
• 6:18
  where
• 6:18
  they're
• 6:18
  going
• 6:18
  to
• 6:19
  make
• 6:19
  investments,
• 6:19
  what
• 6:20
  technology
• 6:20
  they
• 6:20
  need
• 6:20
  to
• 6:21
  prioritize
• 6:21
  building
• 6:22
  or
• 6:23
  sourcing
• 6:24
  in
• 6:24
  order
• 6:24
  to
• 6:24
  really
• 6:25
  serve
• 6:25
  their
• 6:25
  customers.
• 6:26
  And
• 6:26
  I
• 6:26
  think
• 6:26
  that
• 6:26
  that's
• 6:27
  something
• 6:27
  that
• 6:28
  we
• 6:28
  are
• 6:28
  hearing
• 6:29
  from
• 6:29
  a
• 6:29
  lot
• 6:29
  of
• 6:29
  the
• 6:29
  other
• 6:30
  retailers
• 6:30
  here.
• 6:31
  And
• 6:31
  now
• 6:31
  that
• 6:31
  we
• 6:31
  have
• 6:32
  tools
• 6:32
  like
• 6:32
  AI,
• 6:33
  they're
• 6:33
  able
• 6:33
  to
• 6:33
  distill
• 6:34
  that
• 6:34
  data
• 6:35
  and
• 6:35
  help
• 6:35
  kind
• 6:36
  of
• 6:36
  get
• 6:36
  to
• 6:36
  those
• 6:37
  ends
• 6:37
  that
• 6:37
  we're
• 6:38
  all
• 6:38
  looking
• 6:38
  for
• 6:38
  much
• 6:39
  more
• 6:39
  quickly.
• 6:40
  The
• 6:40
  other
• 6:40
  thing
• 6:41
  that
• 6:41
  I
• 6:41
  thought
• 6:41
  she
• 6:41
  said
• 6:42
  was
• 6:42
  interesting,
• 6:42
  Chris,
• 6:42
  was
• 6:43
  I
• 6:43
  asked
• 6:43
  her,
• 6:43
  I
• 6:44
  said,
• 6:44
  where
• 6:44
  are
• 6:44
  you
• 6:44
  getting
• 6:45
  these
• 6:45
  people
• 6:45
  from?
• 6:46
  I
• 6:47
  been
• 6:47
  a
• 6:47
  while
• 6:47
  since
• 6:47
  I've
• 6:48
  been
• 6:48
  in
• 6:48
  university,
• 6:48
  but
• 6:49
  I
• 6:49
  mean,
• 6:50
  there
• 6:50
  was
• 6:51
  not.
• 6:51
  Understatement
• 6:51
  of
• 6:51
  the
• 6:52
  year.
• 6:52
  But,
• 6:52
  yeah,
• 6:52
  go
• 6:52
  ahead.
• 6:53
  Understatement
• 6:53
  of
• 6:53
  the
• 6:53
  year.
• 6:53
  But,
• 6:54
  I
• 6:54
  mean,
• 6:54
  there
• 6:54
  was
• 6:54
  not
• 6:55
  this
• 6:55
  emphasis
• 6:56
  on
• 6:56
  getting
• 6:56
  a
• 6:56
  data
• 6:57
  science
• 6:57
  or
• 6:58
  data
• 6:58
  engineering
• 6:58
  degree
• 6:59
  to
• 7:00
  the
• 7:00
  level
• 7:00
  that
• 7:00
  it
• 7:00
  sounds
• 7:01
  like
• 7:01
  there
• 7:01
  is
• 7:01
  now.
• 7:02
  I
• 7:02
  mean,
• 7:02
  Jessica
• 7:02
  said
• 7:03
  they're
• 7:03
  getting
• 7:04
  a
• 7:04
  lot
• 7:04
  of
• 7:04
  people
• 7:05
  who
• 7:05
  this
• 7:05
  is.
• 7:06
  This
• 7:06
  is
• 7:06
  what
• 7:06
  they
• 7:06
  went
• 7:06
  to
• 7:07
  school
• 7:07
  for.
• 7:07
  They're
• 7:07
  passionate
• 7:08
  about
• 7:08
  this.
• 7:08
  And
• 7:09
  because
• 7:09
  of
• 7:10
  where
• 7:11
  we're
• 7:11
  headed
• 7:11
  with
• 7:11
  AI,
• 7:12
  this
• 7:12
  will
• 7:12
  become
• 7:13
  a
• 7:14
  more
• 7:14
  important
• 7:15
  area
• 7:16
  of
• 7:16
  focus
• 7:16
  for
• 7:16
  retailers
• 7:17
  as
• 7:18
  they're
• 7:18
  trying
• 7:18
  to
• 7:19
  build
• 7:19
  strategies
• 7:20
  and
• 7:20
  move
• 7:20
  at
• 7:21
  the
• 7:21
  speed
• 7:21
  of
• 7:21
  AI.
• 7:23
  I'll
• 7:23
  jump
• 7:23
  in
• 7:24
  on
• 7:24
  data
• 7:24
  as
• 7:24
  well.
• 7:24
  So
• 7:24
  I
• 7:24
  talked
• 7:25
  to
• 7:25
  Evelyn
• 7:26
  Webster,
• 7:26
  she's
• 7:26
  CEO
• 7:27
  of
• 7:27
  SoulCycle,
• 7:27
  and
• 7:28
  we
• 7:28
  were
• 7:28
  talking
• 7:28
  about
• 7:28
  hospitality,
• 7:29
  which
• 7:29
  has
• 7:29
  come
• 7:30
  up
• 7:30
  over
• 7:30
  and
• 7:30
  over,
• 7:30
  and
• 7:30
  the
• 7:30
  idea
• 7:31
  of
• 7:31
  what
• 7:31
  the
• 7:31
  brand
• 7:32
  is.
• 7:32
  But
• 7:33
  she
• 7:33
  says
• 7:33
  that
• 7:34
  data
• 7:34
  is
• 7:34
  what
• 7:34
  builds
• 7:35
  the
• 7:35
  community.
• 7:36
  So
• 7:36
  at
• 7:36
  the
• 7:36
  end
• 7:36
  of
• 7:36
  the
• 7:36
  day,
• 7:37
  everything
• 7:37
  you
• 7:37
  think
• 7:38
  about
• 7:38
  with
• 7:38
  this
• 7:38
  very
• 7:39
  welcoming
• 7:39
  experience,
• 7:40
  everything
• 7:40
  that's
• 7:41
  going
• 7:41
  on
• 7:41
  there,
• 7:41
  on
• 7:42
  marketing,
• 7:42
  on
• 7:42
  Brand
• 7:42
  side,
• 7:43
  it
• 7:43
  has
• 7:43
  to
• 7:44
  be
• 7:44
  underpinned
• 7:44
  by
• 7:44
  data.
• 7:45
  And
• 7:45
  the
• 7:45
  more
• 7:46
  data,
• 7:46
  the
• 7:46
  better.
• 7:47
  And
• 7:47
  so
• 7:47
  I
• 7:47
  think
• 7:47
  that's
• 7:48
  a
• 7:48
  really
• 7:48
  key
• 7:48
  thing
• 7:48
  to
• 7:49
  remember,
• 7:49
  is
• 7:49
  that,
• 7:49
  you
• 7:49
  know,
• 7:50
  no
• 7:50
  matter
• 7:50
  what
• 7:51
  kind
• 7:51
  of
• 7:51
  an
• 7:51
  experience
• 7:51
  you're
• 7:52
  trying
• 7:52
  to
• 7:52
  build
• 7:52
  as
• 7:52
  your
• 7:53
  brand,
• 7:53
  without
• 7:54
  that
• 7:54
  data,
• 7:54
  you're
• 7:54
  not
• 7:55
  going
• 7:55
  to
• 7:55
  get
• 7:55
  to
• 7:55
  the
• 7:55
  next
• 7:55
  level.
• 7:58
  Sorry,
• 7:58
  go
• 7:58
  on,
• 7:58
  Mario.
• 7:59
  Mine
• 8:00
  isn't
• 8:00
  working.
• 8:00
  I
• 8:01
  don't
• 8:01
  think.
• 8:01
  I
• 8:01
  don't.
• 8:02
  Oh,
• 8:02
  mine's
• 8:02
  working
• 8:02
  now.
• 8:03
  But
• 8:03
  you
• 8:03
  go
• 8:03
  ahead,
• 8:03
  you
• 8:03
  go
• 8:04
  ahead.
• 8:04
  You
• 8:04
  go
• 8:04
  ahead.
• 8:04
  I
• 8:04
  didn't
• 8:05
  even
• 8:05
  buzz.
• 8:05
  I
• 8:05
  just
• 8:05
  jumped
• 8:06
  in.
• 8:06
  It's
• 8:06
  a
• 8:06
  live
• 8:07
  recording.
• 8:07
  This
• 8:08
  is.
• 8:08
  This
• 8:08
  is
• 8:08
  what
• 8:08
  I
• 8:09
  follow
• 8:09
  the
• 8:09
  rules.
• 8:09
  Yeah.
• 8:10
  This
• 8:10
  is
• 8:10
  what
• 8:10
  happens
• 8:10
  when
• 8:10
  you
• 8:10
  walk
• 8:11
  on
• 8:11
  a
• 8:11
  tightrope
• 8:11
  without
• 8:11
  a
• 8:12
  net.
• 8:12
  Let's
• 8:12
  do
• 8:12
  it.
• 8:12
  You
• 8:13
  go.
• 8:13
  You
• 8:13
  go.
• 8:14
  No.
• 8:14
  So
• 8:15
  I
• 8:15
  wanted
• 8:15
  to
• 8:15
  add,
• 8:16
  I
• 8:16
  had
• 8:16
  a
• 8:16
  great
• 8:16
  conversation
• 8:17
  with
• 8:17
  the
• 8:17
  team
• 8:17
  at
• 8:17
  Hanes
• 8:18
  who
• 8:18
  talked
• 8:18
  about
• 8:19
  how
• 8:19
  they've
• 8:19
  been
• 8:19
  using
• 8:19
  data
• 8:20
  to
• 8:21
  inform
• 8:21
  their
• 8:21
  approach
• 8:22
  when
• 8:22
  it
• 8:22
  comes
• 8:22
  to
• 8:23
  niche
• 8:24
  launches
• 8:24
  and
• 8:25
  innovation.
• 8:25
  And
• 8:26
  so
• 8:26
  I
• 8:26
  thought
• 8:26
  it
• 8:26
  was
• 8:27
  really
• 8:27
  interesting
• 8:27
  to
• 8:27
  hear
• 8:27
  about
• 8:28
  how
• 8:28
  a
• 8:28
  legacy
• 8:29
  brand,
• 8:29
  they're
• 8:29
  celebrating
• 8:30
  almost
• 8:30
  125
• 8:31
  years,
• 8:32
  is
• 8:32
  using
• 8:33
  data
• 8:33
  to
• 8:34
  branch
• 8:34
  out
• 8:34
  into
• 8:35
  more
• 8:35
  niche
• 8:35
  markets.
• 8:36
  They've
• 8:36
  done
• 8:36
  a
• 8:37
  lot
• 8:37
  of
• 8:37
  innovation
• 8:37
  around
• 8:37
  sort
• 8:38
  of
• 8:38
  absorbency
• 8:39
  technology
• 8:39
  and
• 8:40
  that's
• 8:40
  burned
• 8:40
  sort
• 8:41
  of
• 8:41
  a
• 8:41
  whole
• 8:41
  range
• 8:42
  of
• 8:42
  new
• 8:43
  launches
• 8:43
  for
• 8:43
  them.
• 8:44
  So
• 8:44
  that
• 8:44
  was
• 8:44
  really
• 8:44
  interesting.
• 8:45
  Who'd
• 8:45
  have
• 8:45
  thought?
• 8:46
  Absorbency
• 8:46
  technology?
• 8:47
  Yeah.
• 8:47
  I
• 8:47
  mean,
• 8:47
  these
• 8:48
  are
• 8:48
  the
• 8:48
  things
• 8:48
  you
• 8:48
  learn
• 8:48
  when
• 8:48
  you
• 8:49
  hire
• 8:49
  data
• 8:50
  scientists.
• 8:51
  And
• 8:52
  I
• 8:52
  just
• 8:52
  want
• 8:52
  to
• 8:52
  bring
• 8:52
  everybody
• 8:53
  right
• 8:53
  back
• 8:53
  to
• 8:53
  Tuesday
• 8:54
  morning,
• 8:54
  which
• 8:54
  genuinely
• 8:55
  feels
• 8:55
  a
• 8:55
  lifetime
• 8:56
  ago.
• 8:57
  A
• 8:57
  fantastic
• 8:57
  presentation
• 8:58
  from
• 8:58
  Jordan
• 8:59
  Burke,
• 8:59
  where
• 9:00
  we
• 9:00
  were
• 9:00
  talking
• 9:00
  as
• 9:00
  part
• 9:00
  of
• 9:00
  a
• 9:00
  session
• 9:01
  we
• 9:01
  ran
• 9:01
  on
• 9:01
  the
• 9:01
  future
• 9:01
  of
• 9:02
  retail.
• 9:03
  And
• 9:03
  he
• 9:03
  shared
• 9:03
  a
• 9:04
  really
• 9:04
  interesting
• 9:04
  stat
• 9:04
  that
• 9:05
  right
• 9:05
  now,
• 9:05
  40%
• 9:06
  of
• 9:07
  all
• 9:07
  retail
• 9:07
  transactions
• 9:08
  that
• 9:08
  take
• 9:08
  place
• 9:09
  in
• 9:09
  the
• 9:09
  US,
• 9:10
  the
• 9:10
  retailer
• 9:11
  does
• 9:11
  not
• 9:11
  know
• 9:12
  the
• 9:12
  person
• 9:13
  who's
• 9:13
  bought
• 9:13
  it.
• 9:14
  40%
• 9:14
  are
• 9:15
  anonymous.
• 9:15
  And
• 9:16
  all.
• 9:16
  They
• 9:17
  are
• 9:17
  all
• 9:17
  in
• 9:17
  physical
• 9:18
  retail.
• 9:18
  Obviously,
• 9:19
  you've
• 9:19
  got
• 9:19
  to
• 9:19
  log
• 9:19
  on
• 9:19
  and
• 9:20
  you've
• 9:20
  got
• 9:20
  to
• 9:20
  go
• 9:20
  through
• 9:20
  some
• 9:20
  sort
• 9:21
  of
• 9:21
  basket
• 9:21
  and
• 9:21
  transaction
• 9:22
  when
• 9:22
  you're
• 9:22
  online.
• 9:23
  So
• 9:23
  one
• 9:23
  of
• 9:23
  the
• 9:23
  focuses
• 9:24
  he
• 9:24
  was
• 9:24
  predicting
• 9:24
  for
• 9:25
  the
• 9:25
  next
• 9:25
  five
• 9:25
  years
• 9:25
  to
• 9:25
  get
• 9:26
  that
• 9:26
  data
• 9:26
  is
• 9:26
  to
• 9:27
  create
• 9:27
  value
• 9:27
  propositions,
• 9:28
  loyalty
• 9:28
  mechanics,
• 9:29
  to
• 9:30
  enable
• 9:30
  us
• 9:30
  to
• 9:30
  identify
• 9:31
  more
• 9:31
  of
• 9:31
  those
• 9:31
  shoppers
• 9:32
  to
• 9:32
  then
• 9:32
  be
• 9:32
  able
• 9:32
  to
• 9:32
  serve
• 9:32
  them.
• 9:33
  Personalization,
• 9:34
  retail,
• 9:34
  media,
• 9:34
  et
• 9:35
  cetera,
• 9:35
  et
• 9:35
  cetera.
• 9:36
  It
• 9:36
  worked.
• 9:37
  Yeah.
• 9:37
  I
• 9:37
  mean,
• 9:38
  the
• 9:38
  other
• 9:38
  key
• 9:39
  epiphany
• 9:39
  for
• 9:39
  me,
• 9:39
  having
• 9:40
  been
• 9:40
  in
• 9:40
  merchandising
• 9:40
  my
• 9:41
  entire
• 9:41
  career,
• 9:41
  was.
• 9:42
  And
• 9:42
  again,
• 9:44
  the
• 9:44
  chief
• 9:44
  analytics
• 9:45
  officer
• 9:45
  from
• 9:45
  Doordash
• 9:46
  is
• 9:46
  the
• 9:46
  one
• 9:46
  that
• 9:46
  opened
• 9:46
  my
• 9:46
  eyes
• 9:47
  to
• 9:47
  this
• 9:47
  is
• 9:47
  data
• 9:48
  engineering
• 9:48
  is
• 9:49
  a
• 9:49
  different
• 9:49
  discipline
• 9:50
  than
• 9:50
  data
• 9:50
  science.
• 9:51
  Data
• 9:52
  engineering
• 9:52
  is
• 9:52
  the
• 9:52
  plumbing
• 9:53
  that
• 9:53
  enables
• 9:53
  us
• 9:54
  to
• 9:54
  use
• 9:54
  the
• 9:54
  science
• 9:55
  to
• 9:55
  do
• 9:55
  the
• 9:55
  things
• 9:56
  that
• 9:56
  we're
• 9:56
  talking
• 9:56
  about.
• 9:56
  That
• 9:57
  AI
• 9:57
  will
• 9:57
  eventually,
• 9:58
  potentially
• 9:59
  take
• 9:59
  us
• 9:59
  to
• 9:59
  new
• 9:59
  realms.
• 10:00
  Thank
• 10:00
  you,
• 10:00
  Professor
• 10:01
  Walton.
• 10:01
  Well,
• 10:02
  hey,
• 10:02
  I
• 10:02
  didn't
• 10:02
  know
• 10:02
  it,
• 10:02
  Anne,
• 10:03
  but,
• 10:03
  hey,
• 10:03
  I
• 10:03
  do
• 10:04
  now.
• 10:04
  I
• 10:04
  feel
• 10:04
  good.
• 10:05
  All
• 10:05
  right,
• 10:05
  well,
• 10:05
  just
• 10:05
  half
• 10:05
  the
• 10:05
  battle,
• 10:06
  Anne.
• 10:06
  Go
• 10:06
  ahead.
• 10:06
  Let's
• 10:07
  spin
• 10:07
  the
• 10:07
  wheel.
• 10:14
  I'm
• 10:15
  going.
• 10:15
  I'm
• 10:15
  here.
• 10:16
  Oh,
• 10:16
  retail
• 10:16
  media.
• 10:16
  Look
• 10:17
  at
• 10:17
  what
• 10:17
  it
• 10:17
  is.
• 10:17
  Sound
• 10:18
  effects
• 10:18
  now.
• 10:18
  It's
• 10:19
  getting
• 10:19
  better.
• 10:19
  It's
• 10:19
  getting.
• 10:20
  Hey,
• 10:20
  I'm
• 10:20
  ready.
• 10:21
  Retail
• 10:21
  media.
• 10:21
  So
• 10:22
  Sarah
• 10:23
  Marzano
• 10:23
  from
• 10:23
  eMarketer
• 10:24
  gave
• 10:24
  a
• 10:25
  presentation
• 10:25
  yesterday.
• 10:26
  I
• 10:26
  think
• 10:26
  time
• 10:27
  is
• 10:27
  flying.
• 10:28
  And
• 10:28
  she
• 10:28
  said
• 10:28
  she
• 10:28
  was
• 10:29
  bringing
• 10:29
  in
• 10:29
  a
• 10:29
  dose
• 10:30
  of
• 10:30
  reality
• 10:30
  to
• 10:31
  everyone
• 10:31
  who's
• 10:31
  been
• 10:31
  thinking
• 10:32
  about
• 10:32
  retail
• 10:32
  media.
• 10:33
  Hmm.
• 10:34
  It's
• 10:34
  not
• 10:34
  stopping
• 10:35
  anytime
• 10:36
  soon,
• 10:36
  but
• 10:36
  it
• 10:36
  is
• 10:37
  not
• 10:37
  as
• 10:37
  unstoppable,
• 10:38
  she
• 10:38
  said,
• 10:38
  as
• 10:39
  it
• 10:39
  once
• 10:39
  looked.
• 10:39
  And
• 10:40
  one
• 10:40
  side
• 10:40
  I
• 10:40
  want
• 10:40
  to
• 10:40
  call
• 10:40
  out
• 10:41
  is
• 10:41
  that
• 10:41
  between
• 10:41
  now
• 10:41
  and
• 10:41
  2029,
• 10:43
  we
• 10:43
  will
• 10:43
  be
• 10:43
  seeing
• 10:43
  diminishing
• 10:44
  growth
• 10:45
  in
• 10:45
  comparison
• 10:46
  from
• 10:46
  the
• 10:46
  year
• 10:46
  prior.
• 10:47
  So
• 10:47
  does
• 10:47
  that
• 10:48
  mean
• 10:48
  that,
• 10:48
  you
• 10:48
  know,
• 10:49
  we're
• 10:50
  losing
• 10:50
  on
• 10:50
  revenue?
• 10:51
  No,
• 10:51
  absolutely
• 10:51
  not.
• 10:52
  100
• 10:52
  billion
• 10:52
  by
• 10:52
  2029.
• 10:53
  But
• 10:54
  things
• 10:55
  are
• 10:55
  slowing
• 10:55
  down.
• 10:56
  I'm
• 10:57
  curious,
• 10:57
  do
• 10:57
  people
• 10:58
  agree?
• 10:58
  Chris,
• 10:59
  I
• 10:59
  see
• 10:59
  disagreement
• 11:00
  on
• 11:00
  your
• 11:00
  face.
• 11:00
  No,
• 11:01
  I
• 11:01
  don't
• 11:01
  know.
• 11:01
  I'm.
• 11:02
  I'm
• 11:02
  processing
• 11:02
  hd.
• 11:03
  I
• 11:03
  don't
• 11:03
  know.
• 11:03
  I'm
• 11:04
  just
• 11:04
  the
• 11:04
  messenger.
• 11:05
  I
• 11:06
  completely
• 11:06
  agree.
• 11:07
  I
• 11:07
  think
• 11:07
  I've
• 11:07
  been.
• 11:08
  Yeah,
• 11:08
  I
• 11:08
  do.
• 11:09
  I
• 11:09
  think
• 11:09
  the
• 11:09
  conversation
• 11:10
  over
• 11:10
  the
• 11:10
  last
• 11:10
  couple
• 11:10
  of
• 11:11
  days
• 11:11
  on
• 11:11
  retail
• 11:11
  media
• 11:12
  has
• 11:12
  been
• 11:12
  really
• 11:12
  pragmatic.
• 11:13
  I
• 11:13
  think
• 11:14
  there
• 11:14
  is.
• 11:14
  There's
• 11:15
  a
• 11:15
  lot
• 11:15
  of
• 11:15
  excitement
• 11:15
  about
• 11:16
  it.
• 11:16
  We
• 11:16
  know
• 11:16
  the
• 11:16
  revenue
• 11:17
  opportunity
• 11:17
  for
• 11:17
  retailers,
• 11:18
  but
• 11:18
  there's
• 11:18
  equally
• 11:19
  this
• 11:19
  realization
• 11:20
  that
• 11:20
  75%
• 11:20
  of
• 11:21
  the
• 11:21
  market
• 11:21
  is
• 11:21
  still
• 11:21
  Amazon,
• 11:22
  it's
• 11:22
  still
• 11:22
  search,
• 11:23
  and
• 11:23
  in
• 11:23
  all
• 11:23
  honesty,
• 11:24
  it's
• 11:24
  marketplace.
• 11:25
  You
• 11:26
  have
• 11:26
  that
• 11:27
  huge
• 11:27
  millions
• 11:28
  of
• 11:28
  products
• 11:28
  inventory,
• 11:29
  and
• 11:30
  if
• 11:30
  you
• 11:30
  don't
• 11:31
  sponsor
• 11:31
  your
• 11:31
  search
• 11:32
  returns,
• 11:32
  you
• 11:32
  don't
• 11:32
  get
• 11:32
  found
• 11:33
  on
• 11:33
  Amazon.
• 11:34
  So
• 11:34
  if
• 11:34
  you're
• 11:34
  in
• 11:35
  a
• 11:35
  curated
• 11:36
  store
• 11:37
  environment
• 11:38
  or
• 11:38
  a
• 11:38
  curated
• 11:39
  marketplace,
• 11:40
  it's
• 11:40
  easier
• 11:40
  to
• 11:40
  find
• 11:40
  the
• 11:41
  products
• 11:41
  and
• 11:41
  therefore
• 11:41
  the
• 11:42
  need
• 11:42
  to
• 11:42
  invest
• 11:42
  so
• 11:42
  much
• 11:43
  into
• 11:43
  retail
• 11:43
  media
• 11:43
  spend
• 11:44
  isn't
• 11:44
  as
• 11:44
  great,
• 11:45
  which
• 11:45
  is
• 11:46
  definitely
• 11:47
  cooling
• 11:48
  some
• 11:48
  of
• 11:48
  the
• 11:48
  excitement.
• 11:49
  So
• 11:49
  I
• 11:50
  think
• 11:50
  a
• 11:50
  lot
• 11:50
  of
• 11:50
  the
• 11:50
  focus
• 11:50
  has
• 11:51
  turned
• 11:51
  to
• 11:51
  okay,
• 11:51
  for
• 11:52
  the
• 11:52
  remaining
• 11:52
  25%
• 11:53
  of
• 11:53
  the
• 11:53
  market,
• 11:54
  how
• 11:54
  do
• 11:55
  we
• 11:55
  generate
• 11:56
  genuine
• 11:56
  returns?
• 11:57
  That's
• 11:57
  different
• 11:57
  to
• 11:58
  what
• 11:58
  we
• 11:58
  shop
• 11:58
  and
• 11:58
  market
• 11:58
  marketing.
• 12:00
  So
• 12:00
  there
• 12:01
  is
• 12:01
  absolutely
• 12:01
  revenue
• 12:02
  opportunity
• 12:02
  and
• 12:03
  there's
• 12:03
  going
• 12:03
  some
• 12:04
  really
• 12:04
  great
• 12:04
  conversations
• 12:05
  about
• 12:05
  it.
• 12:06
  But
• 12:06
  in
• 12:06
  a.
• 12:07
  Again,
• 12:07
  I
• 12:07
  keep
• 12:08
  saying
• 12:08
  pragmatic.
• 12:08
  So
• 12:08
  I'm
• 12:09
  going
• 12:09
  to
• 12:09
  swear
• 12:09
  box
• 12:09
  that.
• 12:10
  But
• 12:11
  it's
• 12:11
  been
• 12:11
  measured.
• 12:12
  Yeah.
• 12:12
  Okay.
• 12:13
  I'm
• 12:13
  going
• 12:13
  to
• 12:13
  go
• 12:13
  contrarian.
• 12:14
  I
• 12:14
  don't
• 12:14
  know.
• 12:15
  I
• 12:15
  don't
• 12:15
  know.
• 12:15
  First
• 12:15
  I've
• 12:16
  heard
• 12:16
  that
• 12:16
  too.
• 12:16
  I
• 12:16
  don't
• 12:16
  know
• 12:16
  if
• 12:16
  I
• 12:16
  agree
• 12:17
  with
• 12:17
  it
• 12:17
  because
• 12:17
  I
• 12:17
  think
• 12:17
  of
• 12:18
  all
• 12:18
  the
• 12:18
  dynamics
• 12:18
  that
• 12:18
  are
• 12:18
  still
• 12:19
  at
• 12:19
  play,
• 12:19
  right,
• 12:20
  you've
• 12:20
  got
• 12:20
  retailers
• 12:20
  going
• 12:21
  into
• 12:21
  marketplaces.
• 12:22
  So
• 12:22
  one
• 12:22
  plus
• 12:22
  one
• 12:22
  equals
• 12:23
  three
• 12:23
  relationship
• 12:23
  between
• 12:24
  retail
• 12:24
  media
• 12:24
  dollars
• 12:24
  and
• 12:25
  marketplaces.
• 12:26
  Absolutely
• 12:26
  got
• 12:27
  the
• 12:27
  in
• 12:27
  store
• 12:28
  environment,
• 12:28
  which
• 12:28
  is
• 12:29
  still
• 12:29
  untapped
• 12:30
  in
• 12:30
  terms
• 12:30
  of
• 12:30
  generating
• 12:31
  retail
• 12:31
  media
• 12:31
  dollars.
• 12:32
  You
• 12:32
  have
• 12:33
  traditional,
• 12:34
  like
• 12:34
  trade
• 12:34
  spend
• 12:35
  versus
• 12:35
  media,
• 12:36
  which
• 12:36
  the
• 12:36
  retail
• 12:37
  media
• 12:37
  networks
• 12:37
  haven't
• 12:38
  fully
• 12:38
  tapped
• 12:38
  into
• 12:38
  on
• 12:39
  the
• 12:39
  media
• 12:39
  side
• 12:40
  of
• 12:41
  things
• 12:41
  as
• 12:41
  well.
• 12:41
  And
• 12:41
  then
• 12:41
  you've
• 12:41
  also
• 12:42
  got
• 12:42
  the
• 12:42
  upper
• 12:42
  funnel
• 12:43
  of
• 12:43
  retail
• 12:43
  media
• 12:43
  too,
• 12:44
  around
• 12:45
  inspiration,
• 12:45
  where
• 12:45
  retail
• 12:46
  media
• 12:46
  has
• 12:46
  traditionally
• 12:46
  been
• 12:47
  like
• 12:47
  a
• 12:47
  bottle
• 12:47
  of
• 12:47
  funnel
• 12:48
  activity
• 12:48
  through
• 12:48
  search
• 12:49
  and
• 12:49
  everything.
• 12:49
  So
• 12:50
  I
• 12:50
  think
• 12:50
  there's
• 12:50
  still
• 12:50
  a
• 12:50
  lot
• 12:50
  of
• 12:50
  bullets
• 12:51
  in
• 12:51
  the
• 12:51
  chamber
• 12:51
  here
• 12:51
  to
• 12:52
  see
• 12:52
  growth.
• 12:52
  Maybe
• 12:53
  it
• 12:53
  doesn't
• 12:53
  happen
• 12:53
  yet,
• 12:54
  but
• 12:54
  it
• 12:54
  still
• 12:55
  could
• 12:55
  come
• 12:55
  down
• 12:55
  the
• 12:56
  road.
• 12:56
  That's
• 12:56
  what
• 12:56
  I
• 12:57
  think.
• 12:57
  Yeah.
• 12:57
  Yeah.
• 12:58
  I
• 12:58
  mean,
• 12:58
  I
• 12:58
  think
• 12:59
  for
• 12:59
  me
• 12:59
  the
• 12:59
  key
• 13:00
  component
• 13:00
  of
• 13:00
  retail
• 13:01
  media
• 13:01
  was
• 13:02
  one,
• 13:02
  it's
• 13:02
  table
• 13:03
  stakes
• 13:03
  now.
• 13:03
  You
• 13:03
  gotta
• 13:04
  be
• 13:04
  thinking
• 13:04
  about
• 13:04
  how
• 13:04
  you're
• 13:05
  doing
• 13:05
  it.
• 13:05
  And
• 13:06
  two,
• 13:06
  I
• 13:06
  think
• 13:06
  we
• 13:07
  heard
• 13:07
  a
• 13:07
  lot
• 13:07
  of
• 13:07
  emphasis
• 13:08
  on
• 13:08
  you
• 13:08
  have
• 13:09
  to
• 13:09
  do
• 13:09
  it
• 13:09
  right.
• 13:09
  You
• 13:10
  have
• 13:10
  to
• 13:10
  make
• 13:10
  the
• 13:10
  investments
• 13:11
  in
• 13:11
  making
• 13:12
  sure
• 13:12
  that
• 13:12
  you're
• 13:12
  getting
• 13:12
  the
• 13:13
  right
• 13:13
  information,
• 13:14
  the
• 13:14
  right
• 13:14
  offers.
• 13:15
  And
• 13:15
  again,
• 13:16
  I
• 13:16
  think
• 13:16
  that
• 13:16
  goes
• 13:17
  back
• 13:17
  to
• 13:17
  the
• 13:17
  data
• 13:18
  question
• 13:18
  that
• 13:18
  we.
• 13:19
  Our
• 13:19
  topic
• 13:19
  that
• 13:19
  we
• 13:20
  talked
• 13:20
  about
• 13:20
  earlier.
• 13:20
  But
• 13:21
  it
• 13:21
  has
• 13:21
  to
• 13:21
  be
• 13:21
  right.
• 13:22
  There's
• 13:22
  no
• 13:22
  excuse
• 13:23
  anymore
• 13:23
  with
• 13:24
  AI
• 13:24
  again
• 13:25
  with
• 13:25
  the
• 13:25
  personalization
• 13:26
  capabilities.
• 13:26
  There's
• 13:27
  no,
• 13:27
  no
• 13:27
  reason
• 13:28
  that
• 13:28
  you
• 13:28
  shouldn't
• 13:29
  be
• 13:29
  hitting
• 13:29
  the
• 13:30
  right
• 13:30
  consumers
• 13:30
  with
• 13:30
  the
• 13:31
  right
• 13:31
  offers
• 13:31
  at
• 13:31
  the
• 13:31
  right
• 13:31
  time.
• 13:33
  All
• 13:34
  right,
• 13:34
  anything
• 13:34
  else
• 13:34
  on
• 13:34
  retail
• 13:35
  media?
• 13:35
  We
• 13:36
  got
• 13:36
  a
• 13:36
  little
• 13:36
  bit
• 13:36
  of
• 13:36
  a
• 13:36
  debate
• 13:37
  going
• 13:37
  there.
• 13:37
  That
• 13:37
  was
• 13:37
  good.
• 13:38
  All
• 13:38
  right,
• 13:38
  let's
• 13:38
  spin
• 13:38
  the
• 13:38
  wheel
• 13:38
  again.
• 13:48
  Oh,
• 13:49
  tell
• 13:49
  them
• 13:49
  what
• 13:49
  they
• 13:49
  want,
• 13:50
  Bob.
• 13:50
  All
• 13:50
  right,
• 13:50
  Court
• 13:51
  of
• 13:51
  the
• 13:51
  show.
• 13:52
  So
• 13:53
  I'm
• 13:53
  going
• 13:53
  to
• 13:53
  take
• 13:53
  this
• 13:53
  one.
• 13:54
  This
• 13:54
  was
• 13:54
  hard
• 13:54
  because
• 13:55
  I
• 13:55
  had
• 13:55
  a
• 13:55
  few.
• 13:56
  Can
• 13:56
  I
• 13:56
  have
• 13:56
  more
• 13:56
  than
• 13:57
  one
• 13:57
  quoted?
• 13:57
  Yeah,
• 13:57
  you
• 13:57
  can
• 13:57
  do
• 13:57
  it.
• 13:58
  You're
• 13:58
  in
• 13:59
  charge
• 13:59
  here,
• 13:59
  Marielle.
• 14:01
  Whatever
• 14:01
  you
• 14:01
  want.
• 14:02
  Listen
• 14:02
  to
• 14:02
  your.
• 14:02
  You're
• 14:03
  in
• 14:03
  charge
• 14:03
  of
• 14:03
  content
• 14:03
  here.
• 14:04
  You
• 14:04
  pick
• 14:05
  as
• 14:05
  many
• 14:05
  as
• 14:05
  you
• 14:05
  want.
• 14:05
  Okay.
• 14:06
  So
• 14:06
  I
• 14:06
  had
• 14:06
  to
• 14:08
  first
• 14:08
  Karen
• 14:09
  Tracy
• 14:09
  at
• 14:09
  Meadow,
• 14:09
  who
• 14:10
  talked
• 14:10
  about.
• 14:10
  She
• 14:10
  had
• 14:10
  a
• 14:11
  quote
• 14:11
  that
• 14:11
  said,
• 14:12
  while
• 14:12
  creative
• 14:12
  may
• 14:13
  be
• 14:13
  automated,
• 14:14
  creativity
• 14:15
  never
• 14:15
  will
• 14:15
  be.
• 14:16
  And
• 14:17
  I
• 14:17
  love
• 14:17
  that
• 14:17
  because
• 14:17
  basically
• 14:18
  she's
• 14:18
  talking
• 14:18
  about
• 14:18
  how,
• 14:19
  you
• 14:19
  know,
• 14:19
  brands
• 14:20
  can
• 14:20
  use
• 14:21
  the
• 14:21
  technology
• 14:21
  to
• 14:21
  sort
• 14:22
  of
• 14:22
  streamline
• 14:22
  processes,
• 14:23
  but
• 14:23
  that
• 14:23
  there
• 14:24
  still
• 14:24
  will
• 14:24
  always
• 14:24
  be
• 14:25
  that
• 14:25
  need
• 14:25
  for,
• 14:25
  for
• 14:26
  sort
• 14:26
  of
• 14:26
  the
• 14:26
  innovation.
• 14:26
  And
• 14:27
  I
• 14:27
  think
• 14:27
  that
• 14:28
  ties
• 14:28
  back
• 14:29
  to
• 14:29
  our
• 14:29
  theme
• 14:30
  this
• 14:30
  year
• 14:30
  of
• 14:30
  customer
• 14:31
  centricity.
• 14:32
  And
• 14:33
  so
• 14:33
  she
• 14:33
  talked
• 14:33
  about
• 14:33
  really
• 14:34
  sort
• 14:34
  of
• 14:35
  using
• 14:35
  the
• 14:35
  technology
• 14:36
  to
• 14:36
  test
• 14:37
  and
• 14:37
  make
• 14:37
  those
• 14:38
  big
• 14:38
  bets
• 14:38
  and
• 14:39
  take
• 14:39
  risks
• 14:40
  and
• 14:40
  be
• 14:41
  more,
• 14:42
  you
• 14:42
  know,
• 14:42
  more
• 14:42
  proactive.
• 14:43
  In
• 14:43
  terms
• 14:43
  of
• 14:44
  trying
• 14:44
  new
• 14:44
  things.
• 14:45
  Right.
• 14:46
  Which
• 14:46
  I
• 14:46
  loved.
• 14:47
  And
• 14:47
  then
• 14:47
  also,
• 14:47
  I
• 14:48
  mean,
• 14:48
  Kevin
• 14:48
  O'Leary,
• 14:49
  I
• 14:49
  mean,
• 14:49
  you
• 14:50
  know,
• 14:50
  he
• 14:50
  had.
• 14:51
  Which
• 14:51
  one?
• 14:51
  Which
• 14:51
  poem?
• 14:52
  I
• 14:52
  mean,
• 14:53
  there
• 14:53
  were
• 14:53
  so
• 14:53
  many.
• 14:54
  But
• 14:54
  Kevin
• 14:55
  O'Leary
• 14:56
  test
• 14:56
  everything.
• 14:57
  You
• 14:57
  know,
• 14:57
  he
• 14:57
  said,
• 14:58
  be
• 14:58
  promiscuous.
• 14:59
  The
• 15:00
  only
• 15:00
  expert
• 15:00
  is
• 15:01
  locac
• 15:01
  and
• 15:02
  high
• 15:02
  roas.
• 15:03
  And
• 15:03
  he
• 15:03
  said,
• 15:04
  no
• 15:04
  hot
• 15:04
  sauce.
• 15:05
  He
• 15:05
  doesn't
• 15:06
  want
• 15:06
  to
• 15:06
  see
• 15:06
  anything.
• 15:06
  You
• 15:06
  on
• 15:06
  the
• 15:06
  first
• 15:07
  two,
• 15:07
  cheers
• 15:07
  her
• 15:07
  out
• 15:08
  and
• 15:08
  be
• 15:08
  promiscuous.
• 15:09
  Sounds
• 15:10
  great.
• 15:10
  Yeah,
• 15:10
  there
• 15:10
  was
• 15:10
  a
• 15:10
  lot
• 15:11
  there,
• 15:11
  especially
• 15:11
  in
• 15:12
  Vegas.
• 15:12
  But
• 15:12
  hey,
• 15:13
  yeah,
• 15:13
  those
• 15:13
  were
• 15:13
  a
• 15:14
  few
• 15:14
  of
• 15:14
  my
• 15:14
  faves.
• 15:15
  What
• 15:15
  else?
• 15:16
  What
• 15:16
  did
• 15:16
  everybody
• 15:16
  else.
• 15:16
  You
• 15:17
  got
• 15:17
  a
• 15:17
  quote
• 15:17
  of
• 15:17
  the
• 15:17
  show?
• 15:17
  Oh,
• 15:17
  I
• 15:18
  have
• 15:18
  a
• 15:18
  quote.
• 15:18
  I
• 15:18
  have
• 15:18
  a
• 15:18
  quote.
• 15:19
  And
• 15:19
  I
• 15:19
  hope
• 15:19
  it
• 15:19
  makes
• 15:19
  you
• 15:19
  guys
• 15:19
  laugh
• 15:20
  because
• 15:20
  it
• 15:20
  made
• 15:20
  me
• 15:20
  laugh
• 15:20
  too.
• 15:21
  We
• 15:21
  have
• 15:22
  content
• 15:22
  coming
• 15:23
  out
• 15:23
  the
• 15:23
  wazoo.
• 15:24
  Said
• 15:24
  no
• 15:24
  marketer
• 15:25
  ever
• 15:25
  is
• 15:26
  the
• 15:26
  full
• 15:26
  quote.
• 15:26
  Said
• 15:27
  no
• 15:27
  marketer.
• 15:27
  But
• 15:28
  it's
• 15:28
  making
• 15:28
  a
• 15:28
  very
• 15:28
  good
• 15:29
  point.
• 15:29
  This
• 15:29
  was
• 15:29
  in
• 15:29
  regards
• 15:30
  to
• 15:30
  True
• 15:30
  Religion.
• 15:31
  We
• 15:31
  had
• 15:31
  the
• 15:31
  CMO
• 15:32
  speaking
• 15:32
  and
• 15:33
  she
• 15:33
  was
• 15:33
  saying
• 15:33
  that
• 15:34
  UGC
• 15:35
  has
• 15:35
  exploded
• 15:36
  for
• 15:36
  them
• 15:36
  and
• 15:36
  this
• 15:37
  is
• 15:37
  every
• 15:37
  brand's
• 15:38
  dream.
• 15:38
  People
• 15:38
  are
• 15:39
  coming
• 15:39
  to
• 15:39
  them
• 15:39
  and
• 15:40
  saying,
• 15:40
  I
• 15:40
  love
• 15:41
  the
• 15:41
  brand
• 15:41
  and
• 15:41
  can
• 15:42
  I
• 15:42
  make
• 15:42
  these
• 15:42
  videos
• 15:43
  for
• 15:43
  you?
• 15:43
  I
• 15:44
  spend
• 15:44
  so
• 15:44
  much
• 15:44
  of
• 15:44
  my
• 15:45
  time
• 15:45
  thinking
• 15:45
  about
• 15:45
  Gen
• 15:45
  Z.
• 15:46
  Now
• 15:46
  I'm
• 15:46
  thinking
• 15:46
  about
• 15:47
  Gen
• 15:47
  Alpha
• 15:47
  all
• 15:47
  the
• 15:47
  time.
• 15:48
  Starting
• 15:48
  to
• 15:48
  think
• 15:48
  about
• 15:48
  Gen
• 15:49
  Beta.
• 15:50
  Is
• 15:50
  that
• 15:50
  it?
• 15:50
  Yeah.
• 15:51
  Are
• 15:51
  they
• 15:51
  even
• 15:51
  born?
• 15:53
  Yeah.
• 15:53
  I
• 15:53
  don't
• 15:53
  know.
• 15:54
  I
• 15:54
  don't
• 15:54
  know.
• 15:54
  But
• 15:55
  authenticity,
• 15:56
  we
• 15:56
  hear
• 15:56
  over
• 15:56
  and
• 15:56
  over,
• 15:57
  it
• 15:57
  is
• 15:57
  so
• 15:57
  key.
• 15:58
  And
• 15:58
  for
• 15:58
  a
• 15:58
  brand
• 15:59
  like
• 15:59
  True
• 15:59
  Religion,
• 16:00
  who
• 16:00
  is
• 16:00
  able
• 16:00
  to
• 16:00
  unlock
• 16:01
  this
• 16:01
  true
• 16:02
  authenticity,
• 16:03
  I
• 16:03
  think
• 16:03
  it
• 16:03
  gives
• 16:04
  them
• 16:04
  a
• 16:04
  leg
• 16:04
  up.
• 16:04
  It's
• 16:04
  table
• 16:05
  stakes
• 16:05
  now,
• 16:05
  right?
• 16:05
  Yeah.
• 16:06
  It's
• 16:06
  interesting
• 16:07
  too,
• 16:07
  because
• 16:07
  that
• 16:08
  will
• 16:08
  have
• 16:08
  to
• 16:08
  be
• 16:08
  measured.
• 16:09
  That
• 16:09
  was
• 16:09
  one
• 16:09
  thing
• 16:09
  that
• 16:10
  we
• 16:10
  don't
• 16:11
  have,
• 16:11
  like,
• 16:11
  in
• 16:12
  our
• 16:12
  topic
• 16:12
  set,
• 16:12
  but
• 16:12
  that
• 16:13
  will
• 16:13
  have
• 16:13
  to
• 16:13
  be
• 16:13
  measured
• 16:13
  too.
• 16:14
  Like
• 16:14
  brands
• 16:14
  will
• 16:14
  have
• 16:15
  to
• 16:15
  figure
• 16:15
  out
• 16:15
  when
• 16:16
  you
• 16:16
  do
• 16:16
  have
• 16:16
  UGC
• 16:17
  being
• 16:17
  submitted.
• 16:18
  And
• 16:18
  there
• 16:18
  are
• 16:19
  incentives
• 16:19
  for
• 16:19
  people
• 16:20
  to
• 16:20
  be
• 16:20
  doing
• 16:20
  that.
• 16:21
  How
• 16:21
  do
• 16:21
  you
• 16:21
  measure
• 16:22
  that?
• 16:22
  How
• 16:22
  are
• 16:22
  those
• 16:22
  metrics
• 16:23
  going
• 16:23
  to
• 16:23
  change?
• 16:23
  And
• 16:23
  do
• 16:24
  we
• 16:24
  throw
• 16:24
  the
• 16:24
  old
• 16:24
  playbook
• 16:25
  out
• 16:25
  the
• 16:25
  window
• 16:25
  and
• 16:25
  it's
• 16:25
  more
• 16:26
  and
• 16:26
  more
• 16:26
  like
• 16:26
  we're
• 16:26
  going
• 16:26
  to
• 16:26
  need
• 16:26
  to.
• 16:27
  What's
• 16:27
  your
• 16:27
  quote
• 16:27
  of
• 16:28
  the
• 16:28
  show,
• 16:28
  Ann?
• 16:29
  My
• 16:29
  quote
• 16:29
  of
• 16:30
  the
• 16:30
  show
• 16:30
  was
• 16:31
  that
• 16:32
  was
• 16:33
  actually
• 16:33
  Mousabile,
• 16:35
  the
• 16:36
  chief
• 16:36
  merchant
• 16:36
  at
• 16:37
  CVS
• 16:37
  who
• 16:37
  said
• 16:39
  front
• 16:39
  of
• 16:39
  house
• 16:40
  drives
• 16:41
  70%
• 16:42
  of
• 16:42
  the
• 16:42
  traffic
• 16:42
  to
• 16:42
  their
• 16:43
  stores.
• 16:44
  And
• 16:45
  that
• 16:45
  was,
• 16:45
  you
• 16:45
  know,
• 16:46
  talking
• 16:46
  about.
• 16:46
  We
• 16:46
  were
• 16:46
  asking
• 16:46
  him
• 16:47
  about
• 16:47
  new
• 16:47
  store
• 16:47
  formats
• 16:48
  or
• 16:48
  you
• 16:48
  were
• 16:49
  asking
• 16:49
  him
• 16:49
  on
• 16:49
  stage,
• 16:50
  Chris,
• 16:50
  about
• 16:50
  new
• 16:50
  store
• 16:51
  formats.
• 16:51
  Some
• 16:51
  of
• 16:51
  them
• 16:52
  without
• 16:52
  front
• 16:52
  of
• 16:52
  house
• 16:53
  or
• 16:53
  front
• 16:53
  of
• 16:53
  store
• 16:54
  concepts
• 16:54
  at
• 16:54
  all.
• 16:55
  Just
• 16:55
  strictly
• 16:55
  going
• 16:55
  into
• 16:56
  pharmacy.
• 16:56
  And
• 16:57
  that
• 16:57
  really
• 16:57
  blew
• 16:58
  my
• 16:58
  Mind,
• 16:58
  I
• 16:58
  guess
• 16:59
  I'd
• 16:59
  always
• 16:59
  seen
• 17:00
  CBS
• 17:00
  as
• 17:01
  this
• 17:01
  retailer
• 17:02
  who's
• 17:02
  focused
• 17:03
  on
• 17:03
  going
• 17:04
  and
• 17:04
  picking
• 17:04
  up
• 17:04
  a
• 17:04
  prescription
• 17:05
  and
• 17:05
  then
• 17:05
  any
• 17:05
  other
• 17:05
  additive
• 17:06
  products
• 17:06
  that
• 17:06
  you
• 17:06
  needed
• 17:07
  while
• 17:07
  you
• 17:07
  were
• 17:07
  there.
• 17:07
  So
• 17:08
  to
• 17:08
  hear
• 17:09
  about
• 17:09
  how
• 17:09
  they're
• 17:09
  really
• 17:10
  trying
• 17:10
  to
• 17:10
  scale
• 17:10
  the
• 17:11
  business
• 17:11
  across
• 17:11
  9,000
• 17:12
  stores
• 17:13
  to
• 17:14
  suit
• 17:14
  the
• 17:14
  needs
• 17:14
  of
• 17:14
  the
• 17:14
  community
• 17:15
  was
• 17:15
  pretty
• 17:15
  cool.
• 17:15
  Yeah,
• 17:15
  it's
• 17:15
  a
• 17:16
  pretty
• 17:16
  aggressive
• 17:16
  goal,
• 17:16
  for
• 17:17
  sure.
• 17:17
  Yeah.
• 17:17
  Ben,
• 17:17
  what
• 17:18
  was
• 17:18
  yours?
• 17:19
  So
• 17:19
  mine
• 17:19
  was
• 17:19
  from
• 17:19
  this
• 17:19
  morning.
• 17:21
  I
• 17:22
  thought
• 17:22
  the
• 17:22
  keynotes
• 17:22
  this
• 17:22
  morning
• 17:23
  were
• 17:23
  fascinating
• 17:24
  and
• 17:24
  included
• 17:25
  kat
• 17:25
  Cole.
• 17:26
  Kat,
• 17:26
  CEO
• 17:26
  of
• 17:27
  AG1
• 17:27
  Athletics
• 17:28
  Greens
• 17:29
  as
• 17:29
  was
• 17:30
  really
• 17:30
  nice
• 17:31
  quote.
• 17:31
  She
• 17:31
  said
• 17:32
  GLP1s
• 17:33
  are
• 17:33
  transforming
• 17:34
  the
• 17:34
  ways
• 17:35
  the
• 17:35
  world
• 17:36
  in
• 17:36
  ways
• 17:36
  we
• 17:37
  don't
• 17:37
  yet
• 17:37
  understand
• 17:38
  and
• 17:38
  don't
• 17:38
  appreciate.
• 17:40
  And
• 17:40
  I
• 17:40
  completely
• 17:41
  agree.
• 17:41
  And
• 17:42
  it
• 17:42
  just
• 17:42
  made
• 17:42
  me
• 17:42
  think
• 17:42
  that
• 17:43
  the
• 17:43
  next
• 17:43
  time
• 17:43
  we'll
• 17:43
  be
• 17:43
  all
• 17:43
  together
• 17:44
  is
• 17:44
  in
• 17:44
  Vegas
• 17:45
  is
• 17:45
  for
• 17:45
  grocery
• 17:46
  shop.
• 17:46
  And
• 17:47
  Rockwell
• 17:48
  and
• 17:48
  I
• 17:48
  spent
• 17:48
  a
• 17:48
  lot
• 17:48
  of
• 17:48
  time
• 17:49
  talking
• 17:49
  about
• 17:49
  how
• 17:49
  we
• 17:49
  need
• 17:49
  to
• 17:50
  talk
• 17:50
  about
• 17:50
  and
• 17:51
  try
• 17:51
  and
• 17:51
  start
• 17:51
  understanding
• 17:52
  the
• 17:52
  GLP1
• 17:53
  impact
• 17:53
  at
• 17:54
  that
• 17:54
  show
• 17:54
  and
• 17:56
  really
• 17:56
  kind
• 17:56
  of
• 17:56
  drilled
• 17:57
  home
• 17:57
  to
• 17:57
  me
• 17:57
  the
• 17:57
  importance
• 17:58
  of
• 17:58
  doing
• 17:58
  that.
• 17:58
  That's
• 17:58
  a
• 17:59
  good
• 17:59
  one.
• 17:59
  That's
• 17:59
  a
• 17:59
  good
• 17:59
  one.
• 17:59
  I
• 17:59
  got
• 18:00
  one,
• 18:00
  too.
• 18:00
  I
• 18:00
  mean,
• 18:00
  I
• 18:00
  think
• 18:01
  I
• 18:01
  thought
• 18:01
  it
• 18:01
  was
• 18:01
  a
• 18:01
  perfect
• 18:01
  one
• 18:02
  for
• 18:02
  Shop
• 18:02
  Talk,
• 18:02
  particularly
• 18:03
  given
• 18:03
  the
• 18:03
  focus
• 18:03
  on
• 18:04
  tech
• 18:04
  and
• 18:05
  education,
• 18:05
  which
• 18:05
  was
• 18:06
  from
• 18:06
  Cedric
• 18:06
  Clark
• 18:06
  at
• 18:06
  Walmart.
• 18:07
  We
• 18:07
  interviewed
• 18:07
  him
• 18:07
  as
• 18:07
  part
• 18:08
  of
• 18:08
  Shop
• 18:08
  Talk
• 18:08
  TV
• 18:08
  today,
• 18:09
  and
• 18:09
  he
• 18:09
  said,
• 18:10
  I
• 18:10
  want
• 18:10
  to
• 18:10
  read
• 18:10
  this.
• 18:10
  Right.
• 18:11
  Perspective
• 18:12
  has
• 18:12
  an
• 18:12
  expiration
• 18:13
  date,
• 18:14
  which
• 18:14
  I
• 18:14
  think
• 18:14
  is
• 18:14
  really
• 18:15
  powerful,
• 18:15
  and
• 18:15
  you
• 18:16
  just
• 18:16
  let
• 18:16
  that
• 18:16
  sink
• 18:16
  in.
• 18:17
  Perspective
• 18:17
  has
• 18:17
  an
• 18:17
  expiration
• 18:18
  date,
• 18:18
  especially
• 18:18
  as
• 18:19
  a
• 18:19
  leader,
• 18:19
  too.
• 18:19
  You
• 18:20
  know,
• 18:20
  when
• 18:20
  you
• 18:20
  think
• 18:20
  about
• 18:20
  where
• 18:21
  you've
• 18:21
  come
• 18:21
  in
• 18:21
  your
• 18:21
  career
• 18:21
  and
• 18:22
  what
• 18:22
  you've
• 18:22
  taken
• 18:22
  along
• 18:23
  the
• 18:23
  way
• 18:23
  and
• 18:23
  the
• 18:23
  wisdom
• 18:24
  and
• 18:24
  knowledge
• 18:24
  you
• 18:24
  have.
• 18:25
  But
• 18:25
  at
• 18:25
  the
• 18:25
  end
• 18:25
  of
• 18:25
  the
• 18:25
  day,
• 18:26
  that
• 18:26
  all
• 18:26
  goes
• 18:26
  out
• 18:26
  of
• 18:26
  date.
• 18:27
  So
• 18:27
  I
• 18:27
  thought
• 18:27
  that
• 18:27
  was
• 18:27
  really
• 18:28
  fascinating.
• 18:28
  Yeah,
• 18:29
  good
• 18:29
  one.
• 18:30
  All
• 18:30
  right,
• 18:31
  let's
• 18:31
  spin
• 18:32
  the
• 18:32
  wheel.
• 18:41
  Oh,
• 18:41
  God.
• 18:42
  Ben
• 18:42
  Miller
• 18:43
  with
• 18:43
  a
• 18:43
  hot
• 18:44
  dick.
• 18:45
  Ben,
• 18:46
  I'm
• 18:46
  slow.
• 18:46
  The
• 18:47
  floor
• 18:47
  is
• 18:47
  yours.
• 18:50
  Demand.
• 18:50
  Creation,
• 18:51
  we've
• 18:51
  called
• 18:51
  inspiration
• 18:52
  has
• 18:52
  been
• 18:52
  one
• 18:52
  of
• 18:52
  the
• 18:53
  topics
• 18:53
  of
• 18:53
  the
• 18:53
  show
• 18:54
  that
• 18:55
  we've
• 18:55
  programmed
• 18:55
  a
• 18:55
  lot.
• 18:57
  I
• 18:58
  think
• 18:58
  my
• 18:59
  reflection.
• 18:59
  It's
• 18:59
  been
• 18:59
  really
• 18:59
  interesting
• 19:00
  and
• 19:00
  many
• 19:01
  of
• 19:01
  you
• 19:01
  will
• 19:01
  have
• 19:01
  been
• 19:01
  through
• 19:01
  this.
• 19:02
  We've
• 19:02
  sort
• 19:02
  of
• 19:02
  been
• 19:02
  through
• 19:02
  these
• 19:03
  cycles
• 19:03
  of
• 19:04
  grand
• 19:05
  statements
• 19:06
  like
• 19:06
  the
• 19:06
  physical
• 19:07
  store
• 19:07
  is
• 19:07
  dead
• 19:08
  and
• 19:09
  online
• 19:09
  is
• 19:09
  the
• 19:09
  future.
• 19:10
  And
• 19:10
  then
• 19:10
  actually,
• 19:11
  we
• 19:11
  haven't
• 19:11
  had
• 19:11
  a
• 19:11
  decade
• 19:12
  of
• 19:12
  online
• 19:12
  growth
• 19:12
  in
• 19:13
  a
• 19:13
  year,
• 19:13
  and
• 19:15
  there's
• 19:15
  been
• 19:15
  lots
• 19:15
  of
• 19:16
  headlines
• 19:16
  generated.
• 19:17
  I
• 19:17
  think
• 19:17
  we
• 19:18
  now
• 19:18
  settled
• 19:19
  in
• 19:19
  a
• 19:19
  really
• 19:19
  comfortable
• 19:20
  space
• 19:20
  where
• 19:21
  everybody
• 19:21
  absolutely
• 19:22
  accepts
• 19:22
  that
• 19:23
  80
• 19:23
  to
• 19:24
  90%
• 19:24
  of
• 19:25
  retail
• 19:25
  is
• 19:25
  physical
• 19:26
  and
• 19:26
  will
• 19:26
  continue
• 19:26
  to
• 19:27
  be
• 19:27
  physical.
• 19:28
  Some
• 19:28
  categories
• 19:29
  ebbs
• 19:29
  and
• 19:29
  flows
• 19:29
  and
• 19:29
  peaks
• 19:30
  and
• 19:30
  troughs,
• 19:30
  but
• 19:31
  the
• 19:32
  Purchasing
• 19:33
  of
• 19:33
  production.
• 19:35
  You've
• 19:35
  got
• 19:35
  this
• 19:35
  huge
• 19:35
  physical
• 19:36
  base
• 19:37
  and
• 19:37
  it's
• 19:37
  optimizing
• 19:38
  your
• 19:38
  E
• 19:38
  commerce
• 19:39
  to
• 19:39
  deliver.
• 19:40
  But
• 19:40
  at
• 19:40
  the
• 19:40
  same
• 19:41
  time
• 19:41
  there
• 19:41
  seems
• 19:42
  to
• 19:42
  be
• 19:42
  a
• 19:42
  general
• 19:42
  acceptance.
• 19:43
  No
• 19:43
  one's
• 19:43
  arguing
• 19:44
  that
• 19:44
  the
• 19:44
  vast
• 19:45
  majority
• 19:45
  of
• 19:45
  demand
• 19:46
  creation,
• 19:47
  of
• 19:48
  exploration,
• 19:49
  of
• 19:49
  inspiration,
• 19:49
  of
• 19:50
  product
• 19:50
  discovery
• 19:51
  is
• 19:51
  now
• 19:51
  digital.
• 19:52
  So
• 19:53
  we've
• 19:54
  settling
• 19:54
  in
• 19:54
  a
• 19:54
  world
• 19:55
  now
• 19:55
  of
• 19:55
  absolutely
• 19:56
  acknowledging
• 19:56
  that
• 19:56
  these
• 19:56
  two
• 19:57
  have
• 19:57
  got
• 19:57
  to
• 19:57
  sit
• 19:57
  together.
• 19:58
  And
• 19:59
  it's
• 20:00
  been
• 20:00
  great
• 20:00
  listening
• 20:01
  to
• 20:01
  some
• 20:01
  of
• 20:01
  the
• 20:01
  digital
• 20:02
  demand
• 20:02
  creation
• 20:03
  stories.
• 20:04
  Some
• 20:05
  apparel
• 20:06
  brands
• 20:06
  and
• 20:06
  a
• 20:07
  power
• 20:07
  retailer,
• 20:07
  some
• 20:07
  beauty
• 20:08
  brands,
• 20:08
  they're
• 20:08
  really
• 20:09
  ahead
• 20:09
  of
• 20:09
  the
• 20:09
  game
• 20:09
  and
• 20:09
  there's
• 20:10
  certain
• 20:10
  sectors
• 20:10
  that
• 20:10
  really
• 20:11
  aren't
• 20:11
  and
• 20:12
  that
• 20:12
  don't
• 20:13
  yet
• 20:13
  have
• 20:13
  the
• 20:13
  muscle
• 20:14
  to
• 20:14
  be
• 20:14
  able
• 20:15
  to
• 20:15
  build
• 20:16
  digital
• 20:16
  demand,
• 20:17
  digital
• 20:17
  inspiration,
• 20:18
  even
• 20:18
  though
• 20:18
  their
• 20:19
  product
• 20:19
  is
• 20:19
  being
• 20:19
  sold
• 20:20
  in
• 20:20
  store.
• 20:21
  And
• 20:21
  I
• 20:21
  think
• 20:21
  that
• 20:22
  seeing
• 20:22
  that
• 20:22
  trend
• 20:23
  develop
• 20:23
  over
• 20:24
  the
• 20:24
  next
• 20:24
  couple
• 20:24
  of
• 20:24
  years
• 20:24
  I
• 20:25
  think
• 20:25
  will
• 20:25
  be
• 20:25
  huge.
• 20:26
  Yeah,
• 20:27
  and
• 20:27
  that's
• 20:27
  a
• 20:27
  big
• 20:27
  question
• 20:27
  too,
• 20:28
  like
• 20:29
  what
• 20:29
  is
• 20:29
  our
• 20:30
  language
• 20:30
  or
• 20:30
  our
• 20:30
  measurement
• 20:30
  for
• 20:31
  digital
• 20:32
  demand
• 20:32
  creation
• 20:32
  and
• 20:32
  its
• 20:33
  impact
• 20:33
  in
• 20:33
  the
• 20:33
  stores?
• 20:34
  Right.
• 20:34
  That's
• 20:34
  something
• 20:34
  we
• 20:35
  still
• 20:35
  have
• 20:35
  to
• 20:35
  understand
• 20:36
  as
• 20:36
  an
• 20:36
  industry
• 20:37
  because
• 20:38
  you
• 20:38
  know,
• 20:38
  if
• 20:38
  you
• 20:38
  think
• 20:38
  about
• 20:39
  the
• 20:39
  converse
• 20:39
  way,
• 20:39
  if
• 20:39
  you
• 20:39
  just
• 20:40
  continuing
• 20:40
  measure,
• 20:40
  continue
• 20:41
  to
• 20:41
  measure
• 20:41
  it
• 20:41
  the
• 20:41
  way
• 20:41
  we
• 20:42
  always
• 20:42
  have,
• 20:43
  the
• 20:43
  digital
• 20:43
  space
• 20:44
  from
• 20:44
  an
• 20:44
  advertising
• 20:44
  perspective
• 20:45
  has
• 20:45
  gotten
• 20:45
  more
• 20:45
  competitive,
• 20:46
  it's
• 20:46
  gotten
• 20:46
  more
• 20:47
  expensive.
• 20:47
  And
• 20:48
  if
• 20:48
  you
• 20:48
  start
• 20:48
  to
• 20:48
  pull
• 20:48
  back
• 20:49
  from
• 20:49
  that,
• 20:49
  it
• 20:50
  might
• 20:50
  be
• 20:50
  the
• 20:50
  right
• 20:50
  decision
• 20:50
  if
• 20:51
  you're
• 20:51
  looking
• 20:51
  at
• 20:51
  it
• 20:51
  in
• 20:51
  isolation
• 20:52
  in
• 20:52
  a
• 20:52
  channel.
• 20:52
  But
• 20:53
  it's
• 20:53
  going
• 20:53
  to
• 20:53
  have
• 20:53
  impact
• 20:53
  on
• 20:53
  your
• 20:54
  store
• 20:54
  volume
• 20:55
  as
• 20:55
  well,
• 20:55
  which
• 20:55
  is
• 20:56
  not
• 20:56
  a
• 20:56
  good
• 20:56
  place
• 20:56
  to
• 20:56
  be.
• 20:57
  So
• 20:57
  you've
• 20:57
  got
• 20:57
  to
• 20:57
  think
• 20:57
  about
• 20:57
  that
• 20:58
  and
• 20:58
  get
• 20:58
  creative.
• 20:58
  And
• 20:58
  that's
• 20:59
  why
• 20:59
  I
• 20:59
  like
• 20:59
  what
• 21:00
  I
• 21:00
  mentioned
• 21:00
  this
• 21:01
  before,
• 21:01
  but
• 21:01
  like
• 21:01
  the
• 21:01
  upper
• 21:01
  funnel,
• 21:02
  that
• 21:02
  inspiration
• 21:02
  which
• 21:02
  you
• 21:03
  were
• 21:03
  talking
• 21:03
  about
• 21:03
  too,
• 21:03
  Ben,
• 21:04
  like
• 21:04
  what
• 21:04
  Best
• 21:04
  Buy
• 21:04
  is
• 21:05
  doing
• 21:05
  now
• 21:05
  with
• 21:06
  Social
• 21:06
  plus
• 21:06
  and
• 21:07
  making
• 21:07
  that
• 21:07
  part
• 21:07
  of
• 21:07
  their
• 21:08
  retail
• 21:08
  media
• 21:08
  network,
• 21:09
  that's
• 21:10
  a
• 21:10
  really
• 21:10
  interesting
• 21:11
  play
• 21:11
  for
• 21:11
  them
• 21:12
  to,
• 21:12
  you
• 21:12
  know,
• 21:13
  figure
• 21:13
  out
• 21:13
  what
• 21:13
  this
• 21:13
  new
• 21:14
  language
• 21:14
  is
• 21:14
  from
• 21:14
  a
• 21:15
  metric
• 21:15
  standpoint
• 21:15
  inside
• 21:16
  their
• 21:16
  organization,
• 21:16
  but
• 21:17
  also
• 21:17
  in
• 21:17
  terms
• 21:17
  of
• 21:17
  how
• 21:17
  to
• 21:18
  talk
• 21:18
  to
• 21:18
  their
• 21:18
  consumer
• 21:18
  over
• 21:19
  the
• 21:19
  long
• 21:19
  run
• 21:19
  as
• 21:19
  well.
• 21:20
  Yeah,
• 21:20
  and
• 21:21
  I
• 21:21
  and
• 21:22
  this
• 21:22
  is
• 21:22
  going
• 21:22
  to
• 21:22
  be
• 21:22
  really
• 21:22
  interesting
• 21:23
  to
• 21:23
  come
• 21:23
  back
• 21:23
  to
• 21:23
  your
• 21:23
  point
• 21:23
  about
• 21:24
  retail
• 21:24
  media.
• 21:24
  So
• 21:24
  how
• 21:24
  does
• 21:25
  retail
• 21:25
  media
• 21:25
  help
• 21:26
  drive
• 21:26
  the
• 21:26
  top
• 21:26
  of
• 21:26
  the
• 21:26
  funnel?
• 21:27
  Especially
• 21:27
  a
• 21:27
  time
• 21:27
  when
• 21:27
  the
• 21:28
  funnel
• 21:28
  is
• 21:28
  getting
• 21:28
  so
• 21:28
  compressed
• 21:29
  and
• 21:29
  it's
• 21:29
  so
• 21:29
  easy
• 21:30
  to
• 21:30
  jump
• 21:30
  between
• 21:30
  points.
• 21:31
  You
• 21:31
  know,
• 21:31
  we've
• 21:31
  heard
• 21:33
  from
• 21:33
  Dick's,
• 21:34
  we've
• 21:34
  heard
• 21:34
  from
• 21:35
  Sephora,
• 21:36
  all
• 21:36
  about
• 21:37
  building
• 21:38
  influencers.
• 21:38
  We've
• 21:39
  heard
• 21:39
  from
• 21:39
  Best
• 21:39
  Buy
• 21:40
  and
• 21:40
  increasingly
• 21:40
  working
• 21:41
  with
• 21:41
  influencers
• 21:41
  and
• 21:41
  driving
• 21:42
  that
• 21:42
  and
• 21:43
  Unilever
• 21:43
  came
• 21:44
  out
• 21:44
  not
• 21:44
  at
• 21:44
  this
• 21:45
  show,
• 21:45
  just
• 21:45
  I
• 21:45
  think
• 21:45
  it
• 21:46
  was
• 21:46
  the
• 21:46
  week
• 21:46
  before
• 21:46
  last
• 21:46
  and
• 21:46
  said
• 21:47
  that
• 21:47
  they're
• 21:47
  expecting
• 21:48
  50%
• 21:48
  of
• 21:48
  their
• 21:48
  marketing
• 21:49
  budget
• 21:49
  going
• 21:49
  forward
• 21:49
  to
• 21:49
  be
• 21:50
  around
• 21:50
  influencers
• 21:50
  and
• 21:50
  creators.
• 21:51
  And
• 21:51
  that's
• 21:52
  huge,
• 21:52
  you
• 21:52
  know,
• 21:52
  from
• 21:52
  a
• 21:53
  big
• 21:53
  brand,
• 21:53
  cpg.
• 21:54
  So
• 21:55
  that
• 21:55
  recognizing
• 21:56
  how
• 21:56
  demand
• 21:56
  creation
• 21:57
  is
• 21:57
  changing,
• 21:58
  really
• 21:58
  important.
• 21:59
  Yeah.
• 21:59
  Especially
• 21:59
  with
• 22:00
  what
• 22:00
  HG
• 22:00
  was
• 22:00
  just
• 22:01
  talking
• 22:01
  about
• 22:01
  too,
• 22:01
  with,
• 22:02
  you
• 22:02
  know,
• 22:02
  UGC
• 22:03
  and
• 22:04
  the
• 22:04
  micro
• 22:04
  influencer
• 22:05
  getting
• 22:05
  even
• 22:06
  more
• 22:06
  micro
• 22:06
  and
• 22:06
  influencing
• 22:07
  their,
• 22:07
  their
• 22:08
  independent,
• 22:08
  like,
• 22:09
  groups
• 22:09
  of
• 22:09
  people
• 22:09
  that
• 22:10
  they're.
• 22:10
  They're
• 22:10
  with.
• 22:11
  I'll
• 22:11
  jump
• 22:11
  in
• 22:11
  with
• 22:12
  one
• 22:12
  more
• 22:12
  thing.
• 22:12
  If
• 22:12
  we're
• 22:12
  talking.
• 22:13
  Yeah,
• 22:13
  go
• 22:13
  for
• 22:13
  it.
• 22:14
  Talking
• 22:14
  about
• 22:14
  the
• 22:14
  funnel,
• 22:14
  I
• 22:14
  feel
• 22:15
  like
• 22:15
  someone
• 22:15
  has
• 22:15
  to
• 22:15
  say,
• 22:16
  is
• 22:16
  the
• 22:16
  funnel
• 22:17
  dead?
• 22:17
  We
• 22:17
  can't
• 22:18
  just
• 22:18
  talk
• 22:18
  about
• 22:18
  the
• 22:18
  funnel
• 22:18
  as
• 22:19
  it
• 22:19
  was.
• 22:19
  So
• 22:19
  I
• 22:20
  will
• 22:20
  be
• 22:20
  the
• 22:20
  one
• 22:20
  to
• 22:20
  say
• 22:20
  and
• 22:21
  I'll
• 22:21
  let
• 22:21
  everyone
• 22:22
  decide
• 22:22
  if
• 22:22
  it
• 22:22
  is
• 22:22
  or
• 22:23
  not.
• 22:23
  Yeah,
• 22:24
  yeah,
• 22:24
  I
• 22:24
  think
• 22:25
  so.
• 22:25
  I've
• 22:25
  said
• 22:25
  before,
• 22:25
  the
• 22:26
  tunnel's
• 22:26
  completely
• 22:26
  collapsed.
• 22:27
  And
• 22:27
  if
• 22:27
  anybody's
• 22:27
  still
• 22:27
  thinking
• 22:27
  in
• 22:28
  that
• 22:28
  way,
• 22:28
  the
• 22:28
  problem
• 22:29
  is
• 22:29
  there
• 22:30
  is
• 22:30
  some
• 22:30
  really,
• 22:31
  there's
• 22:32
  some
• 22:32
  really
• 22:32
  important
• 22:33
  marketing
• 22:33
  basics
• 22:33
  to
• 22:34
  understand,
• 22:34
  but
• 22:35
  recognize
• 22:35
  that
• 22:35
  it's
• 22:36
  not
• 22:36
  linear.
• 22:36
  So
• 22:37
  can
• 22:38
  you
• 22:38
  discover.
• 22:39
  Yes.
• 22:39
  Can
• 22:39
  you
• 22:40
  convert?
• 22:40
  Yes.
• 22:40
  Do
• 22:41
  these
• 22:41
  things
• 22:41
  still
• 22:41
  happen?
• 22:42
  Yes.
• 22:42
  Do
• 22:42
  they
• 22:42
  happen
• 22:43
  in
• 22:43
  a
• 22:43
  linear
• 22:44
  way?
• 22:44
  And
• 22:44
  I
• 22:44
  mean,
• 22:44
  it's
• 22:45
  something
• 22:45
  that
• 22:45
  Google
• 22:45
  touched
• 22:46
  on
• 22:46
  in
• 22:46
  their
• 22:46
  keynote
• 22:47
  earlier.
• 22:47
  They
• 22:48
  said
• 22:48
  that
• 22:48
  there
• 22:48
  is
• 22:49
  an
• 22:49
  increasing
• 22:49
  number
• 22:50
  of
• 22:50
  touch
• 22:50
  points,
• 22:50
  but
• 22:50
  what
• 22:51
  that
• 22:51
  means
• 22:51
  is
• 22:51
  there's
• 22:51
  an
• 22:51
  increased
• 22:52
  number
• 22:52
  of
• 22:53
  influence
• 22:53
  points.
• 22:54
  Yeah.
• 22:55
  So
• 22:55
  it's
• 22:55
  more
• 22:55
  complex,
• 22:56
  but
• 22:56
  there
• 22:56
  is
• 22:56
  even
• 22:56
  more
• 22:57
  ways
• 22:57
  to
• 22:57
  be
• 22:57
  able
• 22:57
  to
• 22:57
  get
• 22:57
  to
• 22:58
  customers,
• 22:58
  Right?
• 22:59
  Absolutely.
• 22:59
  What
• 23:00
  he
• 23:00
  said,
• 23:00
  hg,
• 23:02
  that
• 23:03
  worked
• 23:03
  for
• 23:03
  me.
• 23:03
  I
• 23:03
  agree.
• 23:04
  I
• 23:04
  just
• 23:04
  like
• 23:04
  to
• 23:04
  ask
• 23:04
  the
• 23:04
  question
• 23:05
  100%.
• 23:06
  Yeah.
• 23:06
  All
• 23:06
  right.
• 23:06
  Should
• 23:07
  we
• 23:07
  spin
• 23:07
  the
• 23:07
  wheel
• 23:07
  again?
• 23:07
  Let's
• 23:08
  do
• 23:08
  it.
• 23:08
  Let's
• 23:08
  do
• 23:08
  it.
• 23:16
  I'm
• 23:17
  just
• 23:17
  taking
• 23:17
  this
• 23:17
  one.
• 23:17
  You're
• 23:17
  doing
• 23:18
  search.
• 23:18
  I
• 23:18
  am,
• 23:19
  because
• 23:19
  this
• 23:19
  was
• 23:20
  the
• 23:20
  one
• 23:20
  I
• 23:20
  was.
• 23:20
  This
• 23:20
  was
• 23:20
  the
• 23:21
  track
• 23:21
  I
• 23:21
  was
• 23:21
  most
• 23:21
  excited
• 23:22
  for
• 23:23
  for
• 23:23
  this
• 23:23
  whole
• 23:23
  conference
• 23:24
  was
• 23:24
  just
• 23:25
  listening
• 23:25
  to
• 23:25
  brands
• 23:26
  talk
• 23:26
  about
• 23:26
  how
• 23:27
  they're
• 23:27
  thinking
• 23:27
  about
• 23:28
  customers
• 23:28
  as
• 23:29
  we
• 23:29
  totally
• 23:30
  change
• 23:30
  our
• 23:30
  search
• 23:31
  behaviors.
• 23:31
  The
• 23:31
  funnel's
• 23:32
  changing.
• 23:32
  We're
• 23:33
  discovering
• 23:33
  product
• 23:33
  in
• 23:34
  different
• 23:34
  ways.
• 23:35
  I
• 23:35
  had
• 23:35
  the
• 23:36
  good
• 23:36
  fortune
• 23:37
  of
• 23:37
  sitting
• 23:37
  down
• 23:38
  with
• 23:38
  chief
• 23:39
  Technology
• 23:39
  Officer
• 23:40
  from
• 23:40
  Wayfair
• 23:42
  from
• 23:42
  Nix,
• 23:42
  and
• 23:43
  then
• 23:43
  the
• 23:43
  Chief
• 23:43
  Digital
• 23:44
  Officer
• 23:44
  from
• 23:45
  Nestle
• 23:45
  Purina.
• 23:46
  And
• 23:46
  we
• 23:46
  were
• 23:46
  talking
• 23:47
  about
• 23:47
  technologies
• 23:48
  that
• 23:48
  they're
• 23:49
  prioritizing
• 23:49
  right
• 23:50
  now.
• 23:50
  Like
• 23:50
  what?
• 23:50
  It
• 23:50
  was
• 23:51
  a
• 23:51
  rapid
• 23:51
  fire
• 23:51
  panel.
• 23:52
  What
• 23:52
  are
• 23:52
  the
• 23:52
  things
• 23:52
  that
• 23:52
  are
• 23:52
  really
• 23:53
  bubbling
• 23:53
  to
• 23:53
  the
• 23:53
  top
• 23:53
  for
• 23:53
  them?
• 23:54
  And
• 23:54
  the
• 23:55
  first
• 23:55
  thing
• 23:56
  that
• 23:56
  they
• 23:56
  called
• 23:57
  out
• 23:57
  in
• 23:57
  that
• 23:57
  session
• 23:58
  was
• 23:58
  language
• 23:59
  based
• 23:59
  search.
• 24:00
  And
• 24:00
  not
• 24:01
  just,
• 24:01
  you
• 24:01
  know,
• 24:01
  language
• 24:02
  based
• 24:02
  search.
• 24:02
  Like,
• 24:03
  how
• 24:03
  am
• 24:03
  I
• 24:03
  ready
• 24:03
  to
• 24:04
  show
• 24:04
  up
• 24:04
  when
• 24:05
  somebody's
• 24:05
  using
• 24:06
  Perplexity
• 24:07
  or
• 24:07
  they're
• 24:07
  using
• 24:08
  Google
• 24:09
  to
• 24:09
  try
• 24:09
  to
• 24:09
  find
• 24:09
  something?
• 24:10
  But
• 24:11
  how
• 24:11
  am
• 24:11
  I
• 24:12
  thinking
• 24:12
  about
• 24:12
  that
• 24:12
  on
• 24:13
  my
• 24:13
  own
• 24:13
  property
• 24:14
  because
• 24:15
  people
• 24:15
  will,
• 24:15
  when
• 24:15
  they
• 24:16
  are
• 24:16
  coming
• 24:16
  to
• 24:16
  your
• 24:17
  brand
• 24:17
  site,
• 24:17
  they
• 24:18
  are
• 24:18
  going
• 24:18
  to
• 24:19
  naturally
• 24:19
  be
• 24:19
  inclined
• 24:20
  to
• 24:20
  start
• 24:20
  to
• 24:20
  ask
• 24:20
  questions
• 24:21
  this
• 24:21
  way.
• 24:21
  And
• 24:21
  I
• 24:22
  would
• 24:22
  say
• 24:22
  the
• 24:22
  majority
• 24:22
  of
• 24:23
  retailers
• 24:23
  are
• 24:23
  just
• 24:24
  starting
• 24:24
  to
• 24:24
  get
• 24:24
  their
• 24:24
  feet
• 24:25
  underneath
• 24:26
  them
• 24:26
  when
• 24:26
  it
• 24:26
  comes
• 24:27
  to
• 24:27
  language
• 24:27
  based
• 24:27
  search.
• 24:29
  We
• 24:29
  also,
• 24:29
  I
• 24:30
  quote
• 24:31
  the
• 24:31
  Tomorrow
• 24:31
  research
• 24:32
  again
• 24:33
  that
• 24:33
  I
• 24:33
  found
• 24:34
  really
• 24:34
  fascinating
• 24:35
  linking
• 24:36
  consumer
• 24:37
  use
• 24:37
  of
• 24:37
  agentic
• 24:38
  AI,
• 24:38
  which,
• 24:39
  you
• 24:39
  know,
• 24:39
  we
• 24:40
  hear
• 24:40
  a
• 24:40
  lot
• 24:40
  of
• 24:40
  retailers
• 24:41
  and
• 24:41
  brands
• 24:42
  here
• 24:42
  talking
• 24:42
  about
• 24:42
  how
• 24:43
  they're
• 24:43
  starting
• 24:43
  to
• 24:43
  apply
• 24:44
  agentic
• 24:44
  AI.
• 24:44
  But
• 24:45
  I
• 24:45
  thought
• 24:45
  it
• 24:45
  was
• 24:45
  really
• 24:45
  interesting
• 24:46
  to
• 24:46
  think
• 24:46
  about
• 24:46
  the
• 24:46
  fact
• 24:47
  that
• 24:47
  consumers
• 24:48
  also
• 24:48
  will
• 24:48
  have
• 24:48
  this
• 24:49
  copilot
• 24:49
  to
• 24:49
  be
• 24:49
  like,
• 24:50
  hey,
• 24:50
  I
• 24:50
  need
• 24:50
  to
• 24:51
  get
• 24:51
  a
• 24:51
  birthday
• 24:51
  gift
• 24:51
  for
• 24:52
  my
• 24:52
  niece
• 24:52
  who's
• 24:53
  six
• 24:53
  years
• 24:53
  old.
• 24:53
  She
• 24:54
  likes,
• 24:54
  you
• 24:55
  know,
• 24:55
  karate.
• 24:56
  Can
• 24:56
  you
• 24:56
  pull
• 24:57
  something
• 24:57
  together
• 24:57
  and
• 24:57
  have
• 24:57
  it
• 24:58
  shipped
• 24:58
  to
• 24:58
  me?
• 24:58
  Like
• 24:58
  that's
• 24:59
  a
• 24:59
  real
• 24:59
  command
• 25:00
  that
• 25:00
  we'll
• 25:00
  be
• 25:01
  able
• 25:01
  to
• 25:01
  do.
• 25:01
  So
• 25:02
  I
• 25:02
  think
• 25:02
  language
• 25:03
  based
• 25:03
  search,
• 25:03
  it
• 25:03
  was
• 25:04
  a
• 25:04
  one
• 25:04
  thing
• 25:04
  that
• 25:04
  I
• 25:05
  feel
• 25:05
  like
• 25:05
  was
• 25:06
  really
• 25:07
  talked
• 25:07
  about
• 25:08
  quite
• 25:08
  a
• 25:08
  bit
• 25:08
  here
• 25:09
  at
• 25:09
  the
• 25:10
  shop
• 25:10
  talk
• 25:10
  show.
• 25:11
  And
• 25:11
  then
• 25:11
  the
• 25:12
  second
• 25:12
  thing
• 25:12
  is
• 25:12
  visual
• 25:13
  search.
• 25:13
  So
• 25:14
  Fiona
• 25:14
  Tan
• 25:15
  talked
• 25:15
  about
• 25:15
  this,
• 25:15
  the
• 25:15
  CTO
• 25:16
  of
• 25:16
  Wayfair,
• 25:16
  about
• 25:17
  how
• 25:17
  like
• 25:17
  they
• 25:17
  have
• 25:18
  to
• 25:18
  have
• 25:19
  visual
• 25:19
  search,
• 25:19
  they
• 25:20
  have
• 25:20
  to
• 25:20
  be
• 25:20
  prepared
• 25:21
  for
• 25:21
  this
• 25:21
  because
• 25:22
  of
• 25:22
  how
• 25:22
  people
• 25:22
  are
• 25:23
  discovering
• 25:23
  products.
• 25:24
  And
• 25:25
  not
• 25:25
  just,
• 25:25
  again,
• 25:26
  not
• 25:26
  just
• 25:26
  when
• 25:26
  people
• 25:27
  like
• 25:27
  take
• 25:27
  a
• 25:27
  picture
• 25:28
  of
• 25:28
  this
• 25:28
  chair
• 25:28
  and
• 25:29
  with
• 25:29
  their
• 25:30
  Google
• 25:30
  lens
• 25:30
  and
• 25:30
  they're
• 25:31
  trying
• 25:31
  to
• 25:31
  find
• 25:31
  it,
• 25:31
  but
• 25:32
  also
• 25:32
  when
• 25:32
  they're
• 25:33
  on
• 25:33
  Wayfair.com
• 25:34
  and
• 25:34
  it's
• 25:34
  why
• 25:34
  they've
• 25:35
  invested
• 25:35
  in
• 25:35
  tools
• 25:36
  like
• 25:36
  Muse
• 25:37
  and
• 25:37
  other
• 25:37
  things
• 25:37
  to
• 25:38
  really
• 25:38
  tap
• 25:39
  into
• 25:39
  AI
• 25:40
  to
• 25:40
  help
• 25:40
  people
• 25:41
  find
• 25:41
  the
• 25:41
  thing
• 25:42
  that
• 25:42
  they're
• 25:42
  looking
• 25:42
  for
• 25:42
  so
• 25:43
  they
• 25:43
  can
• 25:43
  purchase
• 25:43
  it
• 25:44
  or
• 25:44
  if
• 25:44
  they
• 25:44
  can't
• 25:45
  find
• 25:45
  the
• 25:45
  thing
• 25:45
  they're
• 25:45
  looking
• 25:46
  for,
• 25:46
  how
• 25:46
  does
• 25:46
  Wayfair
• 25:47
  take
• 25:47
  that
• 25:47
  information
• 25:48
  and
• 25:48
  share
• 25:48
  it
• 25:48
  with
• 25:49
  their
• 25:49
  design
• 25:49
  team
• 25:50
  to
• 25:50
  understand
• 25:51
  what
• 25:51
  is
• 25:51
  it
• 25:51
  that
• 25:51
  people
• 25:51
  are
• 25:52
  looking
• 25:52
  for
• 25:52
  and
• 25:52
  how
• 25:53
  do
• 25:53
  we
• 25:53
  use
• 25:53
  again
• 25:54
  collecting
• 25:54
  this
• 25:55
  data
• 25:55
  to
• 25:55
  start
• 25:55
  to
• 25:56
  influence
• 25:57
  the
• 25:57
  decisions
• 25:57
  that
• 25:58
  we're
• 25:58
  making
• 25:58
  down
• 25:58
  the
• 25:58
  road
• 25:58
  about
• 25:59
  the
• 25:59
  types
• 25:59
  of
• 25:59
  products
• 25:59
  that
• 26:00
  we're
• 26:00
  carrying
• 26:00
  and
• 26:00
  how
• 26:01
  we
• 26:01
  get
• 26:01
  those
• 26:01
  to
• 26:01
  the
• 26:02
  customer
• 26:02
  as
• 26:02
  soon
• 26:02
  as
• 26:02
  possible.
• 26:03
  So
• 26:03
  yeah,
• 26:03
  I
• 26:04
  want
• 26:04
  to
• 26:04
  jump
• 26:04
  in
• 26:04
  on
• 26:04
  visual
• 26:05
  search.
• 26:05
  TikTok's
• 26:06
  GM
• 26:06
  of
• 26:06
  US
• 26:07
  commerce
• 26:07
  and
• 26:07
  I'm
• 26:08
  back
• 26:08
  to
• 26:08
  talking
• 26:08
  about
• 26:08
  my
• 26:08
  Gen
• 26:08
  Alphas.
• 26:09
  She
• 26:09
  was
• 26:10
  talking
• 26:10
  about
• 26:10
  visual
• 26:10
  search
• 26:11
  and
• 26:11
  how
• 26:12
  for
• 26:12
  younger
• 26:13
  generations
• 26:14
  search
• 26:14
  is
• 26:15
  visual.
• 26:15
  She
• 26:15
  was
• 26:16
  giving
• 26:16
  the
• 26:16
  example
• 26:16
  that
• 26:16
  if
• 26:17
  you're
• 26:17
  looking
• 26:17
  for
• 26:17
  a
• 26:17
  restaurant
• 26:18
  in
• 26:18
  a
• 26:18
  new
• 26:18
  city,
• 26:19
  you're
• 26:19
  doing
• 26:19
  a
• 26:19
  visual
• 26:20
  search.
• 26:20
  To
• 26:20
  me,
• 26:20
  I
• 26:21
  need
• 26:21
  to
• 26:21
  wrap
• 26:21
  my
• 26:21
  head
• 26:22
  around
• 26:22
  that
• 26:22
  that
• 26:22
  isn't
• 26:22
  how
• 26:23
  I
• 26:23
  think
• 26:23
  about
• 26:23
  search
• 26:24
  at
• 26:24
  all.
• 26:24
  The
• 26:25
  way
• 26:25
  it's
• 26:25
  changing
• 26:25
  and
• 26:26
  the
• 26:26
  way
• 26:26
  that
• 26:26
  visual
• 26:26
  is
• 26:27
  really
• 26:27
  becoming
• 26:28
  it
• 26:29
  again.
• 26:29
  I
• 26:30
  hate
• 26:30
  using
• 26:30
  the
• 26:30
  word
• 26:30
  table
• 26:31
  stakes
• 26:31
  all
• 26:31
  the
• 26:31
  time,
• 26:31
  but
• 26:31
  it
• 26:31
  feels
• 26:32
  like
• 26:32
  yet
• 26:32
  another
• 26:32
  thing
• 26:33
  that
• 26:33
  is
• 26:33
  table
• 26:33
  stakes
• 26:33
  at
• 26:33
  this
• 26:34
  point.
• 26:34
  Well,
• 26:34
  there
• 26:35
  was
• 26:35
  a
• 26:35
  great
• 26:35
  quote
• 26:36
  from
• 26:36
  Sean
• 26:36
  Scott,
• 26:37
  who's
• 26:37
  GM
• 26:37
  of
• 26:38
  Google
• 26:38
  Shopping
• 26:38
  this
• 26:39
  morning
• 26:39
  in
• 26:39
  his
• 26:39
  keynote,
• 26:40
  and
• 26:40
  he
• 26:40
  share
• 26:41
  that
• 26:41
  There
• 26:41
  are
• 26:42
  now
• 26:42
  20
• 26:43
  billion
• 26:44
  Google
• 26:45
  Lens
• 26:45
  searches
• 26:47
  every
• 26:47
  month
• 26:48
  and
• 26:48
  they
• 26:48
  believe
• 26:49
  that
• 26:49
  a
• 26:49
  quarter
• 26:50
  of
• 26:50
  those
• 26:50
  have
• 26:50
  what
• 26:50
  they
• 26:51
  determine
• 26:51
  to
• 26:51
  be
• 26:51
  commercial
• 26:52
  intent.
• 26:52
  Right.
• 26:53
  So
• 26:53
  that,
• 26:53
  that
• 26:53
  fits
• 26:54
  with
• 26:54
  all
• 26:54
  the
• 26:54
  other
• 26:54
  stats
• 26:54
  we've
• 26:55
  seen
• 26:55
  about
• 26:55
  how
• 26:55
  visual
• 26:56
  search
• 26:56
  is
• 26:56
  exploding.
• 26:57
  But
• 26:57
  the
• 26:58
  other
• 26:58
  thing
• 26:58
  I
• 26:58
  learned
• 26:58
  from
• 26:58
  your
• 26:58
  session
• 26:59
  though
• 26:59
  is
• 27:00
  not
• 27:00
  every
• 27:00
  retailer
• 27:00
  should
• 27:01
  jump
• 27:01
  into
• 27:01
  visual
• 27:02
  search.
• 27:02
  Right,
• 27:02
  right.
• 27:03
  Like
• 27:03
  if
• 27:03
  you
• 27:03
  have
• 27:03
  a
• 27:03
  very
• 27:04
  small
• 27:04
  assortment,
• 27:05
  like
• 27:05
  if
• 27:05
  you're
• 27:05
  a
• 27:05
  startup
• 27:06
  brand.
• 27:06
  Yeah.
• 27:06
  Niche,
• 27:07
  but
• 27:07
  a
• 27:07
  very
• 27:07
  small
• 27:07
  assortment.
• 27:08
  You
• 27:08
  shouldn't
• 27:09
  be
• 27:09
  jumping
• 27:09
  into
• 27:09
  it.
• 27:10
  I
• 27:10
  mean,
• 27:10
  you
• 27:10
  don't.
• 27:10
  It's
• 27:10
  not
• 27:11
  going
• 27:11
  to
• 27:11
  add
• 27:11
  anything
• 27:11
  to
• 27:11
  you.
• 27:12
  It's
• 27:12
  not
• 27:12
  a
• 27:12
  spend
• 27:13
  that's
• 27:13
  worthwhile
• 27:14
  for
• 27:14
  you
• 27:14
  right
• 27:15
  now
• 27:15
  relative
• 27:16
  to
• 27:16
  other
• 27:16
  things,
• 27:16
  like
• 27:17
  probably
• 27:17
  natural
• 27:17
  language
• 27:18
  search,
• 27:18
  relatively
• 27:19
  speaking.
• 27:19
  So,
• 27:19
  like,
• 27:20
  there's
• 27:20
  a
• 27:20
  prioritization
• 27:20
  here
• 27:21
  that's
• 27:21
  important
• 27:22
  and
• 27:22
  we
• 27:22
  can't
• 27:22
  just
• 27:22
  jump
• 27:23
  at
• 27:23
  all
• 27:23
  these
• 27:23
  things
• 27:23
  too.
• 27:24
  Yeah,
• 27:24
  yeah,
• 27:24
  really
• 27:25
  good
• 27:25
  point.
• 27:26
  All
• 27:26
  right,
• 27:26
  let's
• 27:26
  spin
• 27:27
  it.
• 27:37
  Did
• 27:37
  I
• 27:38
  get
• 27:38
  it?
• 27:38
  You
• 27:38
  got
• 27:38
  it.
• 27:39
  You
• 27:39
  got
• 27:39
  it.
• 27:40
  All
• 27:40
  right.
• 27:41
  I
• 27:41
  have
• 27:41
  my
• 27:41
  notes
• 27:41
  for
• 27:41
  this
• 27:41
  one
• 27:42
  because
• 27:42
  I
• 27:42
  want
• 27:42
  to
• 27:42
  get
• 27:42
  it
• 27:42
  right.
• 27:43
  So
• 27:43
  our
• 27:43
  startup
• 27:44
  pitch
• 27:44
  judges
• 27:45
  winner.
• 27:46
  I'm
• 27:46
  really
• 27:46
  excited
• 27:46
  to
• 27:47
  talk
• 27:47
  about
• 27:47
  her
• 27:47
  technology.
• 27:48
  So
• 27:48
  Amrita
• 27:49
  Bossen,
• 27:50
  co
• 27:50
  founder
• 27:50
  and
• 27:50
  CEO
• 27:50
  of
• 27:51
  Sotira.
• 27:52
  So
• 27:52
  stat
• 27:52
  25%
• 27:53
  of
• 27:53
  all
• 27:53
  inventory
• 27:54
  goes
• 27:54
  to
• 27:55
  landfills.
• 27:55
  We
• 27:56
  all
• 27:56
  know
• 27:56
  this
• 27:56
  is
• 27:56
  a
• 27:56
  huge
• 27:57
  problem.
• 27:57
  She
• 27:57
  has
• 27:58
  a
• 27:58
  reverse
• 27:58
  logistics
• 27:59
  company.
• 27:59
  They're
• 27:59
  using
• 28:00
  AI
• 28:00
  to
• 28:01
  essentially
• 28:01
  help
• 28:01
  companies
• 28:02
  offload
• 28:02
  and
• 28:03
  monetize
• 28:04
  all
• 28:04
  of
• 28:05
  that
• 28:05
  inventory.
• 28:06
  I
• 28:06
  call
• 28:06
  this
• 28:07
  out
• 28:07
  because
• 28:07
  I
• 28:08
  think
• 28:08
  we
• 28:08
  know
• 28:08
  that
• 28:09
  this
• 28:09
  is
• 28:09
  an
• 28:09
  area
• 28:09
  that
• 28:09
  is
• 28:10
  so
• 28:10
  much
• 28:10
  market
• 28:11
  growth
• 28:11
  and
• 28:12
  that
• 28:12
  is
• 28:12
  such
• 28:12
  a
• 28:12
  necessity
• 28:13
  to,
• 28:14
  you
• 28:14
  know,
• 28:14
  to
• 28:15
  so
• 28:15
  many
• 28:15
  retailers.
• 28:16
  And
• 28:16
  it's
• 28:16
  also
• 28:17
  a
• 28:17
  little
• 28:17
  bit
• 28:17
  of
• 28:17
  something
• 28:17
  that's
• 28:17
  like
• 28:17
  under
• 28:18
  the
• 28:18
  table.
• 28:19
  We're
• 28:19
  not
• 28:19
  really
• 28:20
  talking
• 28:20
  about
• 28:20
  all
• 28:21
  this
• 28:21
  inventory
• 28:21
  that
• 28:21
  we
• 28:21
  have
• 28:22
  back
• 28:22
  of
• 28:22
  house.
• 28:22
  Right.
• 28:22
  It's
• 28:23
  kind
• 28:23
  of
• 28:23
  secret.
• 28:24
  And
• 28:24
  so
• 28:24
  I
• 28:24
  like
• 28:25
  that
• 28:25
  her
• 28:25
  company
• 28:26
  is
• 28:26
  going
• 28:26
  to
• 28:26
  these
• 28:27
  retailers
• 28:27
  and
• 28:27
  saying,
• 28:28
  we
• 28:28
  know
• 28:28
  this
• 28:28
  is
• 28:28
  an
• 28:29
  issue
• 28:29
  and
• 28:30
  we're
• 28:30
  going
• 28:30
  to
• 28:30
  try
• 28:30
  to
• 28:30
  help
• 28:31
  you
• 28:31
  out
• 28:31
  there.
• 28:31
  So
• 28:31
  I
• 28:31
  think
• 28:31
  that's
• 28:32
  interesting.
• 28:32
  I
• 28:32
  think
• 28:32
  that's
• 28:32
  really
• 28:33
  one
• 28:33
  to
• 28:33
  watch.
• 28:33
  That's
• 28:33
  your
• 28:34
  most
• 28:34
  interesting
• 28:34
  technology.
• 28:35
  I
• 28:36
  love
• 28:36
  it.
• 28:36
  What
• 28:37
  I'm
• 28:37
  most
• 28:37
  excited
• 28:38
  about.
• 28:38
  Okay,
• 28:39
  all
• 28:39
  right.
• 28:39
  Interesting
• 28:39
  as
• 28:39
  many
• 28:40
  definitions.
• 28:40
  All
• 28:41
  right,
• 28:41
  well,
• 28:41
  we'll
• 28:41
  keep
• 28:41
  going.
• 28:43
  We'll
• 28:43
  keep
• 28:44
  going
• 28:44
  down
• 28:44
  the
• 28:44
  line,
• 28:45
  Ben.
• 28:46
  I
• 28:46
  mean,
• 28:46
  we
• 28:46
  have,
• 28:46
  look,
• 28:47
  we
• 28:47
  give
• 28:47
  two
• 28:48
  winners
• 28:48
  during
• 28:48
  the
• 28:48
  startup
• 28:49
  each
• 28:49
  competition.
• 28:49
  We
• 28:49
  have
• 28:50
  judges
• 28:50
  Choice
• 28:50
  and
• 28:51
  our
• 28:51
  audience
• 28:51
  choice.
• 28:52
  So
• 28:52
  the
• 28:52
  other
• 28:52
  winner
• 28:53
  of
• 28:53
  this
• 28:54
  year's
• 28:54
  pitch
• 28:55
  was
• 28:55
  Playably.
• 28:57
  And
• 28:57
  what
• 28:57
  Playably
• 28:58
  does
• 28:58
  is
• 28:59
  it
• 28:59
  creates
• 28:59
  gamified
• 29:00
  solutions
• 29:01
  on
• 29:01
  websites.
• 29:01
  That's
• 29:02
  nothing
• 29:02
  new,
• 29:02
  but
• 29:03
  it
• 29:03
  tailors
• 29:03
  the
• 29:04
  games
• 29:04
  for
• 29:05
  users
• 29:06
  so
• 29:07
  it
• 29:07
  is
• 29:07
  able
• 29:07
  to
• 29:08
  identify
• 29:08
  from
• 29:08
  behavior
• 29:09
  and
• 29:09
  intent
• 29:10
  and
• 29:10
  then
• 29:10
  produce
• 29:11
  games
• 29:11
  that
• 29:12
  will
• 29:12
  captivate
• 29:13
  what
• 29:13
  they
• 29:13
  think
• 29:13
  that
• 29:14
  person
• 29:14
  is
• 29:14
  on
• 29:14
  the
• 29:14
  website
• 29:15
  to
• 29:15
  do.
• 29:15
  So
• 29:16
  super
• 29:16
  exciting.
• 29:17
  We
• 29:18
  had
• 29:18
  a
• 29:18
  number
• 29:18
  of
• 29:18
  solutions
• 29:19
  which
• 29:19
  are
• 29:19
  all
• 29:19
  about
• 29:19
  helping
• 29:19
  to
• 29:20
  tailor
• 29:20
  and
• 29:21
  personalize
• 29:21
  the
• 29:21
  E
• 29:21
  comm
• 29:22
  experience
• 29:23
  based
• 29:23
  on
• 29:23
  prior
• 29:24
  behaviors
• 29:25
  and
• 29:25
  first
• 29:26
  party
• 29:26
  data.
• 29:26
  But
• 29:27
  yeah,
• 29:27
  so
• 29:27
  playably
• 29:28
  playable.
• 29:29
  All
• 29:29
  right,
• 29:29
  Marielle.
• 29:31
  I
• 29:32
  had,
• 29:32
  I
• 29:32
  mean,
• 29:32
  so
• 29:32
  I
• 29:32
  know
• 29:33
  I
• 29:34
  had
• 29:34
  a
• 29:34
  few,
• 29:34
  but
• 29:35
  I
• 29:35
  think
• 29:35
  my
• 29:35
  favorite
• 29:36
  was
• 29:36
  a
• 29:36
  brand
• 29:37
  called
• 29:37
  Arcade
• 29:37
  AI.
• 29:38
  Okay.
• 29:39
  And
• 29:39
  so
• 29:39
  they
• 29:39
  are
• 29:40
  an
• 29:40
  AI
• 29:40
  driven
• 29:41
  marketplace
• 29:42
  where
• 29:43
  you
• 29:43
  can
• 29:43
  produce
• 29:44
  customized
• 29:44
  jewelry
• 29:45
  and
• 29:45
  home
• 29:45
  goods
• 29:46
  with
• 29:46
  AI
• 29:47
  driven
• 29:47
  prompts.
• 29:48
  So
• 29:48
  you
• 29:48
  can
• 29:48
  type
• 29:48
  in
• 29:49
  whatever
• 29:49
  it
• 29:49
  is
• 29:49
  that
• 29:49
  you
• 29:49
  want
• 29:49
  to
• 29:50
  have
• 29:50
  made
• 29:50
  and
• 29:51
  it'll
• 29:52
  generate
• 29:52
  immediately
• 29:53
  a
• 29:53
  whole
• 29:53
  slew
• 29:54
  of
• 29:54
  designs
• 29:55
  for
• 29:55
  you.
• 29:56
  And
• 29:56
  then
• 29:56
  they'll
• 29:57
  pair
• 29:57
  you
• 29:57
  with
• 29:58
  a
• 29:58
  whole,
• 29:58
  you
• 29:58
  know,
• 29:58
  they
• 29:58
  have
• 29:59
  a
• 29:59
  whole
• 29:59
  community
• 29:59
  of
• 29:59
  creatives
• 30:00
  that
• 30:00
  they
• 30:01
  tap
• 30:01
  that
• 30:01
  then
• 30:01
  will
• 30:02
  make
• 30:02
  the
• 30:02
  pieces
• 30:02
  for
• 30:02
  you.
• 30:03
  So
• 30:03
  it's
• 30:03
  this
• 30:03
  perfect
• 30:04
  kind
• 30:04
  of
• 30:04
  synergy
• 30:05
  of
• 30:05
  using
• 30:05
  the
• 30:06
  technology
• 30:06
  but
• 30:06
  then
• 30:07
  pairing
• 30:07
  it
• 30:07
  with
• 30:07
  actual
• 30:08
  real
• 30:08
  life
• 30:08
  makers
• 30:09
  to
• 30:09
  create
• 30:10
  customized
• 30:10
  pieces.
• 30:11
  So
• 30:11
  it's,
• 30:11
  it's
• 30:11
  really,
• 30:12
  you
• 30:12
  know,
• 30:13
  empowering
• 30:13
  the
• 30:13
  shoppers
• 30:14
  to
• 30:14
  get
• 30:14
  anything
• 30:15
  that
• 30:15
  they
• 30:15
  want.
• 30:15
  You
• 30:16
  know,
• 30:17
  no
• 30:17
  longer,
• 30:18
  you
• 30:18
  know,
• 30:18
  this
• 30:18
  idea
• 30:18
  of
• 30:18
  not
• 30:19
  being
• 30:19
  able
• 30:19
  to
• 30:19
  find
• 30:19
  the
• 30:19
  pieces
• 30:20
  that
• 30:20
  you're
• 30:20
  looking
• 30:20
  for
• 30:20
  in
• 30:20
  the
• 30:20
  marketplace,
• 30:21
  but
• 30:22
  also
• 30:22
  pairing
• 30:22
  it
• 30:23
  with
• 30:23
  the
• 30:23
  human
• 30:23
  touch
• 30:24
  of
• 30:24
  the
• 30:24
  actual
• 30:24
  makers
• 30:25
  that
• 30:25
  are
• 30:25
  making
• 30:25
  the
• 30:25
  pieces.
• 30:26
  Yeah,
• 30:26
  it's
• 30:26
  like
• 30:26
  thumbtack
• 30:27
  for
• 30:27
  products.
• 30:28
  You
• 30:28
  just
• 30:29
  go
• 30:29
  out
• 30:29
  and
• 30:29
  type
• 30:30
  in
• 30:30
  what
• 30:30
  you
• 30:30
  need
• 30:30
  and
• 30:31
  somebody
• 30:31
  submits
• 30:32
  a.
• 30:32
  Bid
• 30:32
  like
• 30:33
  it's
• 30:33
  sheen
• 30:34
  in
• 30:34
  the
• 30:34
  palm
• 30:34
  of
• 30:34
  your
• 30:34
  hand.
• 30:35
  Yes,
• 30:35
  true.
• 30:36
  Chris,
• 30:36
  what
• 30:36
  was
• 30:36
  yours?
• 30:37
  Mine's
• 30:38
  not
• 30:38
  a
• 30:38
  company,
• 30:38
  but
• 30:38
  it's
• 30:39
  more
• 30:39
  an
• 30:39
  area
• 30:40
  which
• 30:40
  would
• 30:40
  be
• 30:41
  In
• 30:41
  Store
• 30:41
  Audio.
• 30:42
  I
• 30:42
  think
• 30:43
  In
• 30:43
  Store
• 30:43
  Audio
• 30:43
  is
• 30:43
  going
• 30:43
  to
• 30:44
  explode
• 30:44
  because.
• 30:44
  And
• 30:45
  I
• 30:45
  think
• 30:45
  there's
• 30:45
  going
• 30:45
  to
• 30:45
  be
• 30:45
  a
• 30:45
  lot
• 30:45
  of
• 30:46
  companies,
• 30:46
  my
• 30:46
  prediction
• 30:46
  is
• 30:47
  going
• 30:47
  to
• 30:47
  be
• 30:47
  a
• 30:47
  lot
• 30:47
  of
• 30:47
  companies
• 30:47
  that
• 30:47
  are
• 30:48
  going
• 30:48
  to
• 30:48
  regret
• 30:49
  the
• 30:49
  amount
• 30:49
  of
• 30:49
  digital
• 30:49
  screens
• 30:50
  they've
• 30:50
  put
• 30:50
  in
• 30:50
  their
• 30:50
  stores
• 30:51
  because
• 30:52
  it's
• 30:52
  so
• 30:52
  capital
• 30:52
  intensive,
• 30:53
  it's
• 30:53
  so
• 30:53
  hard
• 30:53
  to
• 30:53
  manage.
• 30:54
  But
• 30:54
  In
• 30:54
  Store
• 30:54
  Audio
• 30:55
  doesn't
• 30:55
  require
• 30:55
  the
• 30:56
  same
• 30:56
  lift.
• 30:56
  And
• 30:56
  with
• 30:56
  generative
• 30:57
  AI,
• 30:58
  you
• 30:58
  can
• 30:58
  create
• 30:58
  the
• 30:59
  content
• 30:59
  to
• 31:00
  inspire
• 31:00
  your
• 31:01
  guests
• 31:01
  or
• 31:01
  to
• 31:01
  tell
• 31:01
  your
• 31:01
  guests
• 31:02
  your
• 31:02
  guest
• 31:03
  target
• 31:04
  coming
• 31:04
  out.
• 31:05
  You
• 31:05
  can
• 31:06
  inspire
• 31:06
  your
• 31:06
  customers
• 31:07
  with
• 31:07
  all
• 31:07
  this
• 31:08
  different
• 31:08
  content
• 31:08
  now
• 31:08
  that
• 31:09
  you
• 31:09
  weren't
• 31:09
  able
• 31:09
  to
• 31:09
  do
• 31:10
  before
• 31:10
  in
• 31:11
  all
• 31:11
  kinds
• 31:11
  of
• 31:11
  new
• 31:11
  ways.
• 31:13
  It's
• 31:13
  all
• 31:13
  attributable
• 31:14
  at
• 31:15
  the
• 31:15
  point
• 31:15
  of
• 31:15
  sale.
• 31:16
  Too,
• 31:16
  when
• 31:16
  you're
• 31:16
  in
• 31:16
  that
• 31:17
  in
• 31:17
  store
• 31:17
  environment.
• 31:17
  So
• 31:18
  I.
• 31:18
  I'm
• 31:18
  big
• 31:18
  on
• 31:19
  that.
• 31:19
  Yeah.
• 31:19
  I've
• 31:20
  long
• 31:21
  been
• 31:21
  a
• 31:21
  skeptic
• 31:22
  of
• 31:22
  hearing
• 31:22
  Blue
• 31:23
  light
• 31:23
  special
• 31:23
  ads
• 31:24
  in
• 31:24
  the
• 31:24
  store,
• 31:24
  but
• 31:24
  I
• 31:25
  do
• 31:25
  think
• 31:25
  that
• 31:25
  they've
• 31:25
  really
• 31:26
  come
• 31:26
  around,
• 31:26
  like
• 31:27
  when
• 31:27
  you
• 31:27
  start
• 31:27
  to
• 31:27
  hear
• 31:28
  what
• 31:28
  it's
• 31:28
  able
• 31:29
  to
• 31:29
  do
• 31:29
  and
• 31:29
  to
• 31:29
  really
• 31:30
  see
• 31:30
  the
• 31:30
  impact
• 31:30
  that
• 31:31
  it's
• 31:31
  having
• 31:31
  in
• 31:31
  stores.
• 31:32
  I
• 31:32
  mean,
• 31:32
  we've
• 31:32
  talked
• 31:32
  to
• 31:33
  several
• 31:33
  retailers
• 31:33
  who
• 31:33
  piloted.
• 31:34
  It's
• 31:35
  immediately
• 31:35
  measurable.
• 31:36
  Yeah.
• 31:37
  Okay.
• 31:37
  Well,
• 31:38
  mine
• 31:38
  was
• 31:39
  from
• 31:39
  this
• 31:39
  morning,
• 31:40
  just
• 31:41
  hearing
• 31:41
  from
• 31:41
  Perplexity.
• 31:42
  They're
• 31:43
  like
• 31:44
  so
• 31:44
  not.
• 31:45
  They
• 31:45
  haven't
• 31:45
  even
• 31:46
  cracked
• 31:46
  the
• 31:46
  surface.
• 31:47
  I
• 31:47
  think
• 31:47
  on
• 31:47
  what
• 31:47
  we're
• 31:48
  going
• 31:48
  to
• 31:48
  start
• 31:48
  to
• 31:48
  see
• 31:49
  from
• 31:49
  them
• 31:50
  in
• 31:50
  the
• 31:50
  commerce
• 31:51
  space,
• 31:51
  they're
• 31:51
  still
• 31:52
  in
• 31:52
  the
• 31:52
  very
• 31:52
  early
• 31:53
  stages
• 31:53
  of
• 31:53
  just
• 31:54
  suggesting
• 31:54
  product.
• 31:55
  They
• 31:56
  haven't
• 31:56
  even
• 31:56
  tapped
• 31:57
  into
• 31:57
  full
• 31:58
  official
• 31:58
  partnerships
• 31:59
  with
• 31:59
  retailers
• 32:00
  yet.
• 32:00
  There's
• 32:00
  a
• 32:00
  guy
• 32:00
  walking
• 32:01
  around
• 32:01
  after
• 32:01
  like,
• 32:02
  do
• 32:02
  you
• 32:02
  want
• 32:02
  to
• 32:02
  sell
• 32:02
  on
• 32:03
  Perplexity?
• 32:04
  We
• 32:04
  haven't
• 32:05
  even
• 32:05
  crossed
• 32:05
  the
• 32:05
  chasm
• 32:06
  yet
• 32:07
  of
• 32:07
  where
• 32:07
  I
• 32:07
  think
• 32:08
  perplexity
• 32:08
  is
• 32:09
  going
• 32:09
  to
• 32:09
  start
• 32:09
  to
• 32:09
  move
• 32:10
  and
• 32:10
  the
• 32:11
  role
• 32:11
  they're
• 32:11
  going
• 32:11
  to
• 32:11
  start
• 32:12
  to
• 32:12
  play
• 32:12
  when
• 32:13
  it
• 32:13
  comes
• 32:13
  to
• 32:14
  E
• 32:15
  commerce.
• 32:16
  And
• 32:16
  then
• 32:17
  the
• 32:17
  other
• 32:17
  thing
• 32:17
  is
• 32:18
  they're
• 32:18
  just
• 32:19
  getting
• 32:19
  into
• 32:19
  travel
• 32:20
  and
• 32:20
  sports.
• 32:20
  He
• 32:21
  said
• 32:21
  too.
• 32:21
  And
• 32:21
  so
• 32:21
  I
• 32:21
  think
• 32:22
  that's
• 32:22
  gonna
• 32:22
  be
• 32:22
  really
• 32:22
  interesting
• 32:23
  when
• 32:23
  you
• 32:23
  start
• 32:23
  to
• 32:23
  talk
• 32:24
  about
• 32:24
  cross
• 32:25
  categories
• 32:25
  too.
• 32:27
  And
• 32:27
  again,
• 32:27
  like
• 32:27
  we
• 32:27
  were
• 32:27
  talking
• 32:28
  about
• 32:28
  with
• 32:28
  language
• 32:28
  based
• 32:28
  search,
• 32:29
  like
• 32:30
  setting
• 32:31
  an
• 32:31
  agent
• 32:31
  to
• 32:31
  do
• 32:32
  something
• 32:32
  for
• 32:32
  me,
• 32:32
  to
• 32:32
  get
• 32:32
  me
• 32:33
  tickets
• 32:33
  to
• 32:33
  a
• 32:33
  game
• 32:34
  and
• 32:34
  then
• 32:34
  to
• 32:34
  buy
• 32:34
  my
• 32:35
  beer
• 32:35
  and
• 32:36
  popcorn
• 32:36
  when
• 32:36
  I
• 32:36
  get
• 32:37
  to
• 32:37
  the
• 32:37
  game.
• 32:37
  There's
• 32:37
  all
• 32:37
  these
• 32:38
  things
• 32:38
  that
• 32:38
  are
• 32:38
  happening
• 32:39
  that
• 32:39
  I
• 32:39
  think
• 32:40
  are
• 32:40
  going
• 32:40
  to
• 32:40
  really
• 32:40
  start
• 32:40
  to
• 32:41
  take
• 32:41
  off.
• 32:41
  And.
• 32:41
  And
• 32:42
  we're
• 32:42
  just,
• 32:42
  we're
• 32:42
  going
• 32:42
  to
• 32:42
  remember
• 32:43
  hearing
• 32:43
  him
• 32:43
  on
• 32:44
  stage
• 32:44
  today.
• 32:45
  Wow.
• 32:46
  Wow.
• 32:47
  All
• 32:47
  right,
• 32:47
  I
• 32:47
  think
• 32:48
  we've
• 32:48
  got
• 32:48
  two
• 32:48
  more
• 32:48
  left.
• 32:49
  If
• 32:49
  I'm
• 32:49
  not
• 32:49
  mistaken.
• 32:49
  I
• 32:50
  think
• 32:50
  Careless
• 32:50
  Whisper
• 32:51
  and
• 32:51
  Agentic
• 32:51
  AI.
• 32:52
  Let's
• 32:52
  spin
• 32:52
  the
• 32:53
  board
• 32:53
  and
• 32:53
  see
• 32:53
  where
• 32:53
  we
• 32:53
  fall.
• 32:56
  Okay.
• 33:03
  You
• 33:03
  set
• 33:04
  yourself
• 33:04
  up
• 33:04
  for
• 33:04
  this.
• 33:05
  I
• 33:05
  always
• 33:05
  want
• 33:05
  to
• 33:05
  sing
• 33:05
  this
• 33:05
  one
• 33:06
  too.
• 33:06
  But
• 33:06
  Careless
• 33:07
  Whisper.
• 33:07
  So
• 33:07
  for
• 33:07
  those
• 33:08
  that
• 33:08
  maybe
• 33:08
  haven't
• 33:08
  been
• 33:08
  to
• 33:08
  shoptalk
• 33:09
  before,
• 33:09
  this
• 33:09
  is
• 33:09
  the
• 33:09
  category
• 33:10
  where
• 33:10
  we.
• 33:10
  Where
• 33:11
  we
• 33:11
  discussed
• 33:12
  the
• 33:12
  most
• 33:12
  important
• 33:13
  thing
• 33:13
  we
• 33:13
  heard
• 33:14
  outside
• 33:14
  of
• 33:14
  the
• 33:15
  stage.
• 33:15
  So
• 33:15
  not
• 33:15
  on
• 33:16
  stage.
• 33:16
  So
• 33:17
  who
• 33:17
  buzzed
• 33:18
  this
• 33:18
  one
• 33:18
  in
• 33:18
  first?
• 33:19
  You.
• 33:20
  Me.
• 33:21
  Oh,
• 33:21
  my
• 33:21
  God,
• 33:22
  it's
• 33:22
  me.
• 33:23
  All
• 33:23
  right.
• 33:25
  So
• 33:25
  for
• 33:25
  me,
• 33:25
  I
• 33:26
  got
• 33:26
  to
• 33:26
  think
• 33:26
  about
• 33:26
  this.
• 33:26
  Okay.
• 33:27
  So
• 33:27
  for
• 33:27
  me,
• 33:28
  the
• 33:28
  Careless
• 33:29
  Whisper
• 33:29
  of
• 33:29
  Shop
• 33:30
  Talk
• 33:30
  2025,
• 33:32
  we
• 33:32
  interviewed
• 33:32
  Trove's
• 33:33
  CEO.
• 33:34
  Yeah.
• 33:35
  And
• 33:35
  he
• 33:36
  dropped
• 33:36
  a
• 33:36
  statistic
• 33:36
  on
• 33:37
  me
• 33:37
  that
• 33:37
  was
• 33:37
  pretty
• 33:37
  crazy.
• 33:38
  He
• 33:38
  said,
• 33:38
  he
• 33:39
  said
• 33:39
  if
• 33:39
  you
• 33:39
  get
• 33:39
  into
• 33:40
  resale
• 33:40
  as
• 33:40
  a
• 33:40
  brand
• 33:41
  from
• 33:41
  what
• 33:41
  he's
• 33:41
  seen
• 33:41
  from
• 33:41
  his
• 33:42
  Perspective.
• 33:42
  It
• 33:42
  is
• 33:42
  three
• 33:43
  to
• 33:43
  five
• 33:44
  comp
• 33:44
  points
• 33:45
  immediately.
• 33:45
  And
• 33:46
  I
• 33:46
  was
• 33:46
  like,
• 33:46
  I
• 33:46
  said
• 33:46
  to
• 33:47
  him,
• 33:47
  I
• 33:47
  said,
• 33:47
  well,
• 33:48
  that
• 33:48
  seems
• 33:48
  like
• 33:48
  a
• 33:48
  no
• 33:49
  brainer.
• 33:50
  Why
• 33:50
  doesn't
• 33:50
  everybody
• 33:50
  jump
• 33:50
  on
• 33:51
  it?
• 33:51
  He's
• 33:51
  like,
• 33:51
  yeah,
• 33:51
  that's
• 33:51
  exactly
• 33:52
  my
• 33:52
  question.
• 33:52
  I
• 33:53
  have
• 33:53
  no
• 33:53
  idea.
• 33:53
  But
• 33:53
  I
• 33:53
  was
• 33:53
  like,
• 33:54
  wow,
• 33:54
  if
• 33:54
  that's
• 33:55
  really
• 33:55
  true,
• 33:56
  that's
• 33:56
  something
• 33:57
  to
• 33:57
  look
• 33:57
  at.
• 33:58
  Yeah.
• 33:58
  Especially
• 33:59
  with
• 33:59
  all
• 33:59
  the
• 33:59
  overstock
• 34:00
  they've
• 34:00
  got.
• 34:00
  What's
• 34:00
  your
• 34:00
  careless
• 34:01
  whisper?
• 34:01
  My
• 34:01
  careless
• 34:02
  whisper
• 34:03
  was
• 34:03
  not
• 34:04
  careless
• 34:04
  at
• 34:04
  all.
• 34:04
  It
• 34:04
  was
• 34:05
  extremely
• 34:05
  full
• 34:06
  of
• 34:06
  care.
• 34:06
  And
• 34:06
  that
• 34:07
  was
• 34:07
  from
• 34:08
  Harvey
• 34:08
  Ma
• 34:09
  at
• 34:09
  Sam's
• 34:10
  club.
• 34:11
  He
• 34:11
  was
• 34:11
  talking
• 34:12
  about
• 34:12
  retail
• 34:12
  media
• 34:13
  and
• 34:13
  what
• 34:13
  they're
• 34:13
  doing
• 34:14
  with
• 34:14
  the
• 34:14
  proceeds
• 34:15
  that
• 34:15
  they're
• 34:15
  getting
• 34:16
  from
• 34:16
  their
• 34:16
  retail
• 34:17
  media
• 34:17
  investments.
• 34:18
  And
• 34:18
  they're
• 34:19
  putting
• 34:19
  that
• 34:19
  directly
• 34:20
  back
• 34:20
  into
• 34:22
  raising
• 34:22
  employee
• 34:23
  wages
• 34:23
  and
• 34:24
  remodels
• 34:24
  of
• 34:25
  stores.
• 34:25
  Because
• 34:25
  their
• 34:26
  belief
• 34:26
  is
• 34:26
  that
• 34:27
  if
• 34:27
  you
• 34:27
  start
• 34:27
  putting
• 34:28
  that
• 34:28
  to
• 34:28
  work
• 34:29
  into
• 34:29
  those
• 34:30
  spaces,
• 34:31
  you're
• 34:31
  going
• 34:32
  to
• 34:32
  create
• 34:32
  a
• 34:32
  better
• 34:33
  experience,
• 34:33
  you're
• 34:33
  going
• 34:33
  to
• 34:34
  have
• 34:34
  happier
• 34:34
  associates,
• 34:35
  you're
• 34:35
  going
• 34:35
  to
• 34:35
  have
• 34:35
  better
• 34:35
  looking
• 34:36
  stores,
• 34:36
  and
• 34:36
  that's
• 34:37
  going
• 34:37
  to
• 34:37
  continue
• 34:37
  to,
• 34:38
  to
• 34:38
  fill
• 34:39
  that
• 34:40
  flywheel
• 34:41
  of
• 34:42
  customer
• 34:42
  engagement,
• 34:43
  returning
• 34:44
  customers.
• 34:45
  And
• 34:45
  I
• 34:45
  just
• 34:45
  thought
• 34:46
  that
• 34:46
  was
• 34:46
  really
• 34:47
  touching
• 34:47
  and
• 34:48
  nice
• 34:48
  because
• 34:48
  I
• 34:48
  feel
• 34:48
  like
• 34:49
  we
• 34:49
  hear
• 34:49
  so
• 34:49
  much
• 34:49
  about
• 34:50
  retail
• 34:50
  media
• 34:50
  just
• 34:51
  being
• 34:51
  like
• 34:52
  just
• 34:52
  a
• 34:52
  profit
• 34:52
  center.
• 34:53
  We're
• 34:53
  just
• 34:53
  going
• 34:53
  to
• 34:53
  try
• 34:53
  to
• 34:53
  make
• 34:53
  as
• 34:54
  much
• 34:54
  money
• 34:54
  off
• 34:54
  of
• 34:54
  this
• 34:55
  as
• 34:55
  we
• 34:55
  can
• 34:56
  to
• 34:56
  make
• 34:56
  up
• 34:56
  for
• 34:56
  some
• 34:57
  other
• 34:57
  areas
• 34:57
  of
• 34:57
  our
• 34:57
  business.
• 34:58
  And
• 34:58
  this
• 34:59
  was
• 34:59
  very.
• 35:00
  It'll
• 35:00
  stick
• 35:00
  with
• 35:01
  me
• 35:01
  for
• 35:01
  a
• 35:01
  while.
• 35:01
  Yeah.
• 35:02
  But
• 35:02
  they
• 35:02
  have
• 35:02
  to
• 35:02
  show
• 35:02
  how
• 35:02
  they're
• 35:03
  going
• 35:03
  to
• 35:03
  measure
• 35:03
  that
• 35:03
  too.
• 35:03
  Right.
• 35:04
  Or
• 35:04
  otherwise
• 35:04
  it's
• 35:04
  just
• 35:04
  lip
• 35:05
  service
• 35:05
  too.
• 35:05
  So
• 35:06
  they're
• 35:06
  putting
• 35:06
  a
• 35:06
  stake
• 35:06
  in
• 35:07
  the
• 35:07
  ground.
• 35:08
  What
• 35:08
  was
• 35:08
  your
• 35:08
  careless
• 35:08
  wisdom?
• 35:10
  So
• 35:10
  mine
• 35:10
  is
• 35:11
  a
• 35:11
  little
• 35:11
  controversial.
• 35:12
  Okay.
• 35:13
  The
• 35:13
  controversy.
• 35:14
  So
• 35:15
  I
• 35:15
  know
• 35:15
  the
• 35:15
  metaverse
• 35:16
  is
• 35:16
  still,
• 35:16
  you
• 35:16
  know,
• 35:17
  it's
• 35:17
  a
• 35:18
  controversial
• 35:19
  topic
• 35:19
  here.
• 35:19
  Yes.
• 35:20
  Wow.
• 35:20
  Okay.
• 35:20
  I
• 35:21
  guess.
• 35:21
  Okay.
• 35:21
  Uh,
• 35:22
  oh,
• 35:22
  oh,
• 35:22
  no
• 35:23
  idea.
• 35:23
  We're
• 35:23
  going
• 35:23
  to
• 35:24
  a
• 35:24
  little
• 35:24
  while.
• 35:25
  But
• 35:26
  we
• 35:26
  did
• 35:26
  have
• 35:27
  a
• 35:28
  representative
• 35:28
  from
• 35:29
  xblocks,
• 35:30
  sorry,
• 35:30
  from
• 35:31
  Roblox
• 35:31
  and
• 35:31
  Xbox
• 35:32
  here
• 35:32
  at
• 35:33
  Shop
• 35:33
  Talk.
• 35:33
  And
• 35:33
  in
• 35:33
  our
• 35:34
  session
• 35:34
  prep,
• 35:35
  I
• 35:36
  want
• 35:36
  to
• 35:36
  say,
• 35:36
  I
• 35:36
  want
• 35:36
  to
• 35:36
  share
• 35:36
  this
• 35:37
  stat
• 35:37
  because
• 35:38
  the
• 35:38
  executive
• 35:38
  from
• 35:39
  Roblox
• 35:39
  shared
• 35:40
  that
• 35:40
  83%
• 35:41
  of
• 35:41
  Gen
• 35:42
  Z
• 35:42
  said
• 35:42
  that
• 35:42
  they're
• 35:42
  more
• 35:43
  likely
• 35:43
  to
• 35:43
  consider
• 35:43
  an
• 35:44
  item
• 35:44
  if
• 35:44
  they
• 35:44
  tried
• 35:44
  it
• 35:45
  on
• 35:45
  in
• 35:45
  a
• 35:45
  virtual
• 35:45
  environment
• 35:46
  than
• 35:46
  in
• 35:46
  the
• 35:46
  real
• 35:47
  world.
• 35:48
  I
• 35:48
  know,
• 35:48
  you
• 35:49
  know,
• 35:49
  however,
• 35:51
  I
• 35:51
  think,
• 35:51
  you
• 35:51
  know,
• 35:52
  it
• 35:52
  would
• 35:53
  be
• 35:53
  something
• 35:54
  for
• 35:54
  brands
• 35:54
  to
• 35:54
  consider
• 35:55
  because
• 35:55
  obviously
• 35:56
  clearly
• 35:56
  there
• 35:56
  is,
• 35:57
  you
• 35:57
  know,
• 35:57
  there's
• 35:58
  engagement,
• 35:58
  there's
• 35:59
  an
• 35:59
  audience
• 35:59
  there.
• 36:00
  Also
• 36:00
  I
• 36:01
  want
• 36:01
  to
• 36:01
  flag
• 36:02
  that,
• 36:02
  you
• 36:02
  know,
• 36:02
  she
• 36:02
  Talked
• 36:03
  about
• 36:03
  the
• 36:04
  $20,000
• 36:05
  necklace
• 36:06
  that
• 36:07
  Roblox
• 36:07
  partnered
• 36:08
  with,
• 36:08
  with
• 36:08
  Adidas
• 36:09
  on
• 36:09
  that
• 36:09
  sold
• 36:10
  within
• 36:10
  30
• 36:10
  seconds.
• 36:11
  So
• 36:13
  there's
• 36:13
  an
• 36:13
  audience
• 36:14
  and
• 36:14
  there's,
• 36:15
  you
• 36:15
  know,
• 36:15
  there's
• 36:15
  something
• 36:16
  there.
• 36:17
  There's
• 36:17
  something
• 36:17
  there.
• 36:18
  And,
• 36:18
  you
• 36:18
  know,
• 36:18
  at
• 36:18
  Shop
• 36:19
  Talk,
• 36:19
  we're
• 36:19
  definitely
• 36:19
  about
• 36:20
  pushing
• 36:20
  the
• 36:20
  envelope,
• 36:21
  and
• 36:21
  so
• 36:21
  we
• 36:21
  embraced
• 36:22
  it
• 36:22
  and
• 36:22
  had
• 36:22
  conversation
• 36:23
  around
• 36:23
  it.
• 36:24
  But
• 36:24
  I
• 36:24
  would
• 36:24
  say,
• 36:25
  you
• 36:25
  know,
• 36:25
  that
• 36:25
  there's
• 36:26
  opportunity
• 36:26
  for
• 36:26
  partnership
• 36:27
  there,
• 36:27
  and
• 36:27
  I,
• 36:28
  I
• 36:28
  want
• 36:28
  to
• 36:28
  throw
• 36:28
  that
• 36:28
  out
• 36:28
  there
• 36:29
  as
• 36:29
  my
• 36:29
  careless
• 36:29
  wisdom.
• 36:30
  All
• 36:30
  right,
• 36:30
  podcast
• 36:31
  listeners,
• 36:31
  I'd
• 36:31
  like
• 36:31
  to
• 36:31
  describe
• 36:32
  Ann's
• 36:32
  face
• 36:32
  when
• 36:33
  she.
• 36:33
  Yeah,
• 36:33
  right.
• 36:34
  The
• 36:34
  shock,
• 36:35
  the
• 36:35
  shock.
• 36:35
  I'm
• 36:36
  surprised.
• 36:36
  I'm
• 36:37
  surprised,
• 36:37
  actually.
• 36:38
  I
• 36:38
  just
• 36:38
  want
• 36:38
  to
• 36:38
  know
• 36:38
  how
• 36:38
  I
• 36:38
  get
• 36:39
  Adidas
• 36:39
  Roblox
• 36:40
  money.
• 36:40
  That's
• 36:40
  really,
• 36:40
  what,
• 36:41
  like
• 36:41
  20
• 36:41
  grand
• 36:42
  to
• 36:42
  drop
• 36:42
  on
• 36:42
  a
• 36:42
  necklace?
• 36:43
  That'd
• 36:43
  be
• 36:43
  pretty
• 36:43
  nice.
• 36:44
  That'd
• 36:44
  be
• 36:44
  pretty
• 36:44
  nice.
• 36:45
  Okay,
• 36:46
  let
• 36:46
  me
• 36:46
  come
• 36:46
  in.
• 36:47
  We
• 36:47
  mentioned
• 36:48
  earlier
• 36:48
  Jordan
• 36:49
  Burke's
• 36:49
  presentation.
• 36:50
  One
• 36:50
  of
• 36:50
  the
• 36:51
  stats
• 36:51
  he
• 36:51
  gave
• 36:51
  in
• 36:51
  it
• 36:52
  was
• 36:52
  about
• 36:53
  agent
• 36:53
  based
• 36:53
  commerce,
• 36:54
  so
• 36:54
  using
• 36:55
  agency
• 36:55
  ki
• 36:56
  Sell.
• 36:56
  And
• 36:57
  he
• 36:57
  talked
• 36:57
  about
• 36:58
  in
• 36:58
  the
• 36:58
  holidays
• 37:00
  just
• 37:00
  gone,
• 37:01
  that
• 37:02
  there
• 37:02
  was
• 37:02
  a,
• 37:03
  a
• 37:03
  1300%
• 37:05
  increase
• 37:06
  of
• 37:07
  agents
• 37:08
  purchasing
• 37:08
  products.
• 37:10
  And
• 37:10
  that
• 37:10
  was
• 37:10
  great.
• 37:11
  And
• 37:11
  I,
• 37:12
  anyway,
• 37:12
  I
• 37:12
  got
• 37:13
  a
• 37:13
  chance
• 37:13
  to
• 37:13
  chat
• 37:13
  to
• 37:13
  him
• 37:14
  today
• 37:14
  and
• 37:14
  I
• 37:14
  went,
• 37:14
  that's
• 37:14
  great.
• 37:15
  But
• 37:15
  the
• 37:15
  year
• 37:15
  before
• 37:16
  there
• 37:16
  was
• 37:16
  hardly
• 37:16
  any
• 37:17
  agents,
• 37:17
  so
• 37:18
  that's
• 37:18
  like
• 37:19
  a
• 37:19
  big
• 37:19
  number.
• 37:19
  Was
• 37:19
  not
• 37:19
  a
• 37:20
  lot
• 37:20
  to.
• 37:20
  Just
• 37:20
  a
• 37:21
  bit
• 37:21
  more
• 37:21
  of
• 37:21
  not
• 37:21
  a
• 37:21
  lot.
• 37:21
  So
• 37:22
  why,
• 37:22
  why
• 37:22
  does
• 37:22
  that
• 37:22
  matter?
• 37:23
  And
• 37:23
  he
• 37:23
  sort
• 37:23
  of
• 37:24
  smiled.
• 37:24
  And
• 37:25
  I
• 37:25
  should
• 37:26
  know
• 37:26
  better
• 37:26
  than
• 37:26
  trying
• 37:26
  to
• 37:27
  one
• 37:27
  up
• 37:27
  Jordan,
• 37:29
  because
• 37:29
  he
• 37:29
  said
• 37:30
  that
• 37:30
  it
• 37:30
  was
• 37:31
  a
• 37:31
  1300%
• 37:33
  increase
• 37:34
  in
• 37:34
  traffic
• 37:35
  that
• 37:36
  Jeff
• 37:36
  Bezos
• 37:37
  identified
• 37:38
  on
• 37:38
  the
• 37:38
  Internet
• 37:39
  in
• 37:39
  total
• 37:40
  between
• 37:40
  two
• 37:41
  fails
• 37:41
  between
• 37:41
  94
• 37:42
  and
• 37:42
  95
• 37:43
  that
• 37:44
  led
• 37:44
  him
• 37:44
  to
• 37:44
  create
• 37:45
  Amazon.
• 37:46
  So
• 37:46
  he
• 37:46
  said
• 37:46
  there's
• 37:46
  a
• 37:47
  weird
• 37:47
  synergy
• 37:48
  in
• 37:48
  that
• 37:48
  number.
• 37:49
  And
• 37:49
  he
• 37:49
  was
• 37:49
  saying
• 37:49
  we
• 37:49
  need
• 37:50
  to
• 37:50
  keep
• 37:50
  an
• 37:50
  eye
• 37:50
  on
• 37:50
  whether
• 37:50
  we've
• 37:50
  just
• 37:51
  had
• 37:51
  a
• 37:51
  Bezos
• 37:51
  moment.
• 37:52
  Geez.
• 37:53
  Sure
• 37:53
  sounds
• 37:54
  like
• 37:54
  it
• 37:54
  in
• 37:54
  a
• 37:54
  lot
• 37:54
  of
• 37:54
  ways.
• 37:54
  Hg,
• 37:56
  I
• 37:56
  don't
• 37:56
  know
• 37:56
  if
• 37:56
  I
• 37:57
  have
• 37:57
  a
• 37:57
  careless
• 37:57
  whisper.
• 37:59
  You
• 38:00
  have
• 38:00
  a
• 38:00
  careless
• 38:00
  whisper.
• 38:00
  No
• 38:01
  careless
• 38:01
  whispers
• 38:02
  from
• 38:03
  Shop
• 38:03
  Talk.
• 38:03
  Maybe
• 38:04
  not.
• 38:04
  All
• 38:04
  right,
• 38:05
  I
• 38:05
  have
• 38:05
  a
• 38:05
  game
• 38:06
  of
• 38:06
  telephone.
• 38:06
  Neil
• 38:07
  Saunders
• 38:07
  told
• 38:07
  me
• 38:08
  that
• 38:08
  Kevin
• 38:09
  Tulip,
• 38:09
  the
• 38:10
  US
• 38:10
  president
• 38:10
  of
• 38:10
  Primark,
• 38:11
  told
• 38:11
  him
• 38:11
  that
• 38:12
  CEOs
• 38:12
  need
• 38:13
  to
• 38:13
  be
• 38:13
  in
• 38:13
  their
• 38:13
  stores.
• 38:14
  And
• 38:14
  that
• 38:14
  sounds
• 38:15
  very
• 38:15
  basic,
• 38:16
  but
• 38:17
  I
• 38:17
  enjoyed
• 38:17
  hearing
• 38:18
  that
• 38:18
  because
• 38:18
  apparently
• 38:19
  what
• 38:19
  Kevin
• 38:19
  was
• 38:19
  saying
• 38:20
  is
• 38:20
  he
• 38:20
  goes
• 38:20
  into
• 38:21
  the
• 38:21
  stores
• 38:21
  and
• 38:21
  he
• 38:21
  is
• 38:22
  digging
• 38:23
  through
• 38:23
  the
• 38:23
  merchandise,
• 38:23
  he's
• 38:24
  feeling
• 38:24
  the
• 38:24
  fabrics,
• 38:25
  he's
• 38:25
  catching
• 38:26
  things
• 38:26
  that
• 38:27
  aren't.
• 38:28
  I
• 38:28
  won't
• 38:28
  say
• 38:28
  they're
• 38:28
  issues
• 38:29
  per
• 38:29
  se.
• 38:29
  The
• 38:29
  store
• 38:30
  is
• 38:30
  running
• 38:30
  smoothly.
• 38:31
  Everyone
• 38:31
  is
• 38:31
  happy.
• 38:31
  He's
• 38:31
  catching
• 38:32
  those
• 38:32
  little
• 38:32
  things
• 38:32
  that
• 38:33
  make
• 38:33
  a
• 38:33
  difference
• 38:33
  between
• 38:34
  a
• 38:34
  good
• 38:35
  retail
• 38:36
  experience,
• 38:37
  hospitality
• 38:38
  experience,
• 38:38
  and
• 38:38
  a
• 38:39
  great
• 38:39
  one.
• 38:39
  And
• 38:39
  I
• 38:40
  just
• 38:40
  liked
• 38:40
  that
• 38:40
  reminder
• 38:41
  that
• 38:41
  if
• 38:41
  you
• 38:41
  are
• 38:41
  a
• 38:41
  CEO
• 38:43
  still
• 38:43
  go
• 38:43
  into
• 38:43
  your
• 38:43
  store.
• 38:44
  Craig
• 38:44
  Bromers,
• 38:45
  CMO
• 38:45
  of
• 38:45
  American
• 38:46
  Eagle,
• 38:46
  also
• 38:46
  told
• 38:46
  me
• 38:46
  stores
• 38:47
  are
• 38:47
  their
• 38:47
  superpower.
• 38:48
  So
• 38:48
  again
• 38:48
  and
• 38:48
  again
• 38:48
  we're
• 38:49
  hearing
• 38:49
  get
• 38:50
  in
• 38:50
  the
• 38:50
  stores.
• 38:51
  Store
• 38:51
  is
• 38:51
  not
• 38:51
  dead.
• 38:53
  All
• 38:53
  right,
• 38:53
  well,
• 38:53
  we
• 38:53
  saved
• 38:53
  the
• 38:54
  best
• 38:54
  one
• 38:54
  for
• 38:54
  last,
• 38:54
  it
• 38:55
  looks
• 38:55
  like.
• 38:55
  So
• 38:55
  let's
• 38:55
  do.
• 38:56
  Let's.
• 38:56
  I
• 38:56
  can
• 38:56
  spin
• 38:57
  the
• 38:57
  wheel
• 38:57
  if
• 38:57
  we
• 38:57
  want,
• 38:57
  but
• 38:57
  we
• 38:57
  know
• 38:57
  it's
• 38:58
  agentic
• 38:58
  AI,
• 38:59
  so
• 38:59
  who
• 38:59
  wants
• 38:59
  that
• 39:00
  one?
• 39:00
  Okay,
• 39:00
  I'm
• 39:00
  going
• 39:00
  to
• 39:01
  go
• 39:01
  super
• 39:01
  quick.
• 39:01
  We've
• 39:01
  got
• 39:02
  one
• 39:02
  minute
• 39:02
  left.
• 39:03
  Agent
• 39:04
  Ki,
• 39:04
  two
• 39:04
  elements.
• 39:05
  One
• 39:05
  agent
• 39:06
  of
• 39:06
  consumer
• 39:06
  commerce.
• 39:08
  It
• 39:08
  looks
• 39:08
  like
• 39:09
  it's
• 39:09
  going
• 39:09
  to
• 39:09
  boom.
• 39:09
  And
• 39:10
  I
• 39:10
  completely
• 39:10
  hear
• 39:11
  what
• 39:11
  you
• 39:11
  say.
• 39:11
  You
• 39:11
  remember
• 39:12
  where
• 39:12
  you
• 39:12
  were
• 39:12
  for
• 39:12
  that
• 39:12
  perplexity
• 39:13
  conversation.
• 39:14
  Second
• 39:14
  side
• 39:14
  is
• 39:14
  back
• 39:15
  office
• 39:15
  Cedric
• 39:16
  at
• 39:16
  Walmart
• 39:16
  Tractor
• 39:17
  Supply.
• 39:18
  Example
• 39:18
  after
• 39:18
  example
• 39:19
  of
• 39:19
  using
• 39:19
  agentic
• 39:20
  AI
• 39:20
  to
• 39:20
  take
• 39:20
  cost
• 39:21
  out
• 39:21
  and
• 39:21
  expect
• 39:21
  that
• 39:22
  to
• 39:22
  be
• 39:22
  a
• 39:22
  huge
• 39:22
  trend
• 39:22
  over
• 39:22
  the
• 39:23
  next
• 39:23
  6
• 39:23
  to
• 39:23
  12
• 39:23
  months.
• 39:24
  Amazing.
• 39:25
  Anyone
• 39:26
  else?
• 39:27
  Everybody's.
• 39:28
  We've
• 39:29
  talked
• 39:29
  about
• 39:29
  it
• 39:29
  at
• 39:30
  length
• 39:30
  at
• 39:30
  this
• 39:30
  show.
• 39:31
  So
• 39:31
  agentic
• 39:32
  AI,
• 39:33
  obviously
• 39:34
  one
• 39:34
  of
• 39:34
  the
• 39:34
  things
• 39:35
  that
• 39:35
  we'll
• 39:35
  be
• 39:35
  excited
• 39:35
  to
• 39:36
  talk
• 39:36
  about
• 39:36
  at
• 39:36
  Grocery
• 39:37
  Shop
• 39:37
  as
• 39:37
  well
• 39:38
  at
• 39:38
  Shop
• 39:38
  Talk
• 39:39
  Europe.
• 39:39
  Ben,
• 39:40
  where
• 39:41
  should
• 39:41
  people
• 39:41
  go
• 39:42
  to
• 39:42
  learn
• 39:42
  more
• 39:43
  about
• 39:43
  those
• 39:44
  shows?
• 39:44
  Coming
• 39:44
  up
• 39:45
  after
• 39:45
  Shop
• 39:45
  Talk.
• 39:46
  Yeah.
• 39:46
  So
• 39:46
  look,
• 39:46
  thank
• 39:46
  you
• 39:47
  everybody
• 39:47
  for
• 39:48
  staying
• 39:48
  with
• 39:48
  us,
• 39:49
  for
• 39:49
  being
• 39:49
  here
• 39:49
  for
• 39:49
  three
• 39:50
  full
• 39:50
  days.
• 39:50
  I
• 39:50
  hope
• 39:50
  you
• 39:51
  had
• 39:51
  a
• 39:51
  fantastic
• 39:51
  time
• 39:51
  and
• 39:52
  we
• 39:52
  really
• 39:52
  appreciate
• 39:52
  it.
• 39:53
  Thank
• 39:53
  you
• 39:53
  to
• 39:53
  everyone
• 39:54
  who's
• 39:54
  listened.
• 39:55
  June
• 39:56
  in
• 39:56
  Barcelona
• 39:57
  for
• 39:57
  Shop
• 39:57
  Talk
• 39:57
  Europe,
• 39:58
  Chicago
• 39:59
  in
• 39:59
  September
• 39:59
  for
• 40:00
  Shop
• 40:00
  Talk
• 40:00
  fall,
• 40:01
  grocery
• 40:02
  shop
• 40:02
  back
• 40:02
  in
• 40:02
  Vegas
• 40:02
  the
• 40:02
  end
• 40:03
  of
• 40:03
  September.
• 40:03
  And
• 40:03
  then
• 40:03
  Shop
• 40:04
  Talk
• 40:04
  Lux
• 40:04
  in
• 40:05
  Abu
• 40:05
  dhabi
• 40:06
  end
• 40:06
  of
• 40:06
  January,
• 40:07
  2026.
• 40:08
  Very
• 40:08
  exciting.
• 40:08
  Shoptalk.com
• 40:09
  for
• 40:10
  all
• 40:10
  of
• 40:10
  that.
• 40:10
  But
• 40:10
  for
• 40:10
  now,
• 40:11
  thank
• 40:11
  you
• 40:11
  everybody.
• 40:12
  We
• 40:12
  really
• 40:12
  appreciate
• 40:12
  it.
• 40:13
  And
• 40:13
  safe
• 40:13
  journeys
• 40:13
  home,
• 40:14
  everyone.
• 40:14
  Thank
• 40:14
  you.
• 40:15
  All
• 40:15
  right.