Latest / Straumann® ProTalk / Straumann® ProTalk with Dr. Gustavo Giordani, Dr. Juan Arias Romero, and Dr. Victor Clavijo (video version)

Transcript

Straumann® ProTalk with Dr. Gustavo Giordani, Dr. Juan Arias Romero, and Dr. Victor Clavijo (video version) · Straumann® ProTalk

• 0:00
  A lot of people ask you, Gustavo, who take cares of your social media?
• 0:03
  It's me.
• 0:04
  You have 300,000 followers all together.
• 0:07
  What is the one or two things that you would say, look, did they
• 0:10
  really make a difference for you?
• 0:12
  For me, it's not only about a mentor.
• 0:14
  A mentor is very important, but you need the inspiration.
• 0:17
  Discipline.
• 0:18
  This is
• 0:19
  discipline.
• 0:19
  Okay.
• 0:20
  A lot.
• 0:21
  And, but first, what is success?
• 0:23
  No.
• 0:23
  Is lecture is the business.
• 0:25
  Yeah.
• 0:26
  Is money.
• 0:27
  I will
• 0:27
  add.
• 0:28
  Persistence.
• 0:28
  I think this is so important nowadays.
• 0:31
  Dentistry, it's not like a short career dentistry.
• 0:35
  It's a long-term career.
• 0:50
  Welcome to ProTalk.
• 0:52
  Welcome to the Pulse of Dentistry.
• 0:54
  Welcome to this episode of Inspirational Conversations.
• 0:58
  As you can see today, there's a lot of new things in the Pro Talk for the
• 1:02
  ones that are looking at on video.
• 1:04
  We have a new setup, and first time we have three guests that I'm very happy
• 1:09
  to introduce and to welcome today.
• 1:12
  Three guests that have a long way from Brazil and from Spain.
• 1:15
  Welcome, Gutto.
• 1:16
  Welcome, Juan.
• 1:17
  Welcome Victor.
• 1:19
  Welcome to the ProTalk.
• 1:20
  Thank you very much.
• 1:21
  A huge pleasure.
• 1:23
  So you guys, you need no introduction.
• 1:25
  You have 300,000 followers all together on, on Instagram.
• 1:30
  And this is what makes you famous.
• 1:32
  But it's more than this.
• 1:33
  You, you guys are great clinicians.
• 1:35
  You focus on excellence, you're great scientists, you are
• 1:38
  educators, you are on stage.
• 1:40
  And I think that the mixture of this, makes you very special.
• 1:43
  And I think what is interesting about the three of you is, we have
• 1:47
  someone that has a restorative focus.
• 1:49
  We have a periodontist at the table and an oral maxillofacial surgeon
• 1:52
  at the table, which will make it a very exciting conversation.
• 1:56
  I'm sure.
• 1:57
  So for the ones that don't know you.
• 2:00
  Maybe you can introduce yourself in one minute.
• 2:03
  Do you wanna start Gutto?
• 2:04
  Yes, for sure.
• 2:05
  Thank you.
• 2:05
  My name is Gustavo Giordani, but everybody knows me as Gutto.
• 2:09
  I am a maxillofacial surgeon from Brazil.
• 2:12
  I live in Sao Paulo.
• 2:13
  I have my private practice in Sao Paulo, focused on aesthetic zone implants
• 2:18
  grafts soft tissue reconstructions.
• 2:20
  We have also our educational institute also in Sao Paulo in our planning center.
• 2:25
  So I'm really focusing surgeries in aesthetic zone, combining with my good
• 2:30
  friends aesthetic rehabilitation, really focused on soft tissue education, and of
• 2:35
  course trying to put everything online to really help people to share and of
• 2:40
  course trying to connect with the world.
• 2:42
  Okay, and to help people also to grow.
• 2:44
  Exactly.
• 2:44
  Exactly.
• 2:45
  Thank you.
• 2:45
  Good talk.
• 2:45
  My pleasure.
• 2:46
  My pleasure, Juan.
• 2:47
  Hello?
• 2:48
  Very happy to be here.
• 2:49
  I'm Juan.
• 2:50
  I come from Madrid, Spain.
• 2:53
  I've got my private practice there.
• 2:55
  I'm I'm a periodontist.
• 2:56
  I've been working as a surgeon for several years and after that I
• 3:00
  started doing also my restorations.
• 3:04
  So I mainly focus also in aesthetic zone models like Gustavo, like Gutto.
• 3:09
  I do grafts, a lot of grafts.
• 3:12
  I do a lot of implants in the aesthetic area, and I try to finish
• 3:15
  at the end with the full aesthetic rehabilitation, with veneers and
• 3:20
  finish the cases as good as possible.
• 3:22
  And I'm very happy to be here because I think that dentistry is moving, it's
• 3:26
  changing a lot and digital is influencing a lot in us and in the way we do work.
• 3:32
  So I think this is one of the best moments in dentistry ever.
• 3:37
  Everything is changing and he, we are here just to learn a lot more.
• 3:40
  So it's amazing to be here.
• 3:42
  Thank you very much.
• 3:42
  I agree, Juan.
• 3:43
  It's a super exciting moment in the dentistry.
• 3:45
  It's never been more exciting.
• 3:47
  Absolutely.
• 3:47
  And I think the future is going to be the same.
• 3:49
  It's going to be super interesting.
• 3:51
  It's interesting, it's
• 3:51
  changing everything.
• 3:52
  And we dive into this how you see today.
• 3:54
  And also we'll speak about how you see the future.
• 3:58
  Victor, who is Victor in one minute.
• 4:01
  I am Victor from Brazil.
• 4:02
  I took my DDS in 2001, so I've been dentist for more than 24
• 4:10
  years, but I grow it in this field 'cause my father is a dentist.
• 4:15
  So everything that I'm doing now is trying to share dentistry for me,
• 4:21
  trying to teach the dentist to make last mistakes that I did in the past.
• 4:28
  So usually we are focusing three pillars.
• 4:32
  That is scientific evidence, clinical experience, and reproducibility.
• 4:38
  So this is our focus nowadays.
• 4:41
  I work more with the restorative part.
• 4:43
  Also, I have a specialization implants, and I work with my brother
• 4:47
  that's a dental technician inside the lab, so we try to face everything.
• 4:52
  That's a great setup to have a technician that you can trust that much.
• 4:56
  Yeah,
• 4:57
  so obviously, people know that you guys are working together quite a lot and
• 5:02
  for Victor and Gutto, for you it's easy.
• 5:04
  It's just one hour drive.
• 5:06
  I learned that you can refer patients to each other.
• 5:08
  One you are living in Madrid, but still you guys collaborate a lot.
• 5:11
  How did you team up, was there a shared spark in the beginning?
• 5:15
  What is the story behind?
• 5:16
  I think everything started because of our mentor Eric Van Dorin.
• 5:20
  We had the opportunity, I start working with Victor, how many years?
• 5:24
  I don't know, maybe in 2011, 2010, something like 20, almost 20 years ago.
• 5:29
  And we had the opportunity to go to Belgium and we met Eric, our mentor.
• 5:35
  And because of Eric, we start to know a lot of people and we start to join.
• 5:39
  Different companies and different works, who was one of the guys that we met.
• 5:44
  And I think our philosophy is pretty much the same.
• 5:48
  We start a huge friendship and as we are like super good friends and we
• 5:54
  have a lot of things in common like playing tennis, like enjoying digital
• 5:58
  dentistry and and family and everything, we start to collaborate a lot and
• 6:02
  we became like super good friends.
• 6:05
  So Eric Van Dolan had a huge impact on you.
• 6:07
  I learned.
• 6:08
  What is it that you, you learned from Eric?
• 6:11
  I think that Eric you have to learn from him.
• 6:14
  I think his mindset, it's like he's open to everything.
• 6:18
  When I met Eric first time, it was like, come on, God, Eric, it was like you were
• 6:23
  there and you, he just won't do this.
• 6:26
  You don't question, you just.
• 6:28
  Follow what he said.
• 6:29
  You do it.
• 6:30
  And it was like for you, like a God.
• 6:33
  And seeing Eric so opened and with this big amount of young dentists, learning
• 6:40
  from them, he was taking us there, making cases, and he was learning from us.
• 6:46
  For me was a complete different mindset.
• 6:49
  I was used to the old professors that were not gonna take care about
• 6:53
  what you were saying or meaning.
• 6:55
  And I went there, the one that was valued the most and he
• 6:59
  was open to whatever we said.
• 7:01
  And for me it was a really big impact more than in dentistry in
• 7:05
  life because Dan made me think that, you just need to be open to whatever
• 7:11
  information's coming from everywhere.
• 7:13
  Yeah.
• 7:13
  And you just need to be careful to select.
• 7:16
  Yes.
• 7:17
  I was I start to to call Eric Papa because he's really a mentor.
• 7:21
  He's really a father, and when I say mentor I say that Eric gives opportunity.
• 7:26
  He stopped to listen.
• 7:28
  He's pushing us when it's necessary.
• 7:31
  And of course he introduced a lot of nice people for us.
• 7:34
  So giving opportunities, open doors giving space for young
• 7:38
  people learning from young people.
• 7:40
  And this is nice because after 20 years, we still share, we still do
• 7:44
  things together, we collaborate.
• 7:46
  So it's it's a great mentor.
• 7:48
  Yeah.
• 7:48
  I think he was very important for us.
• 7:50
  And still, and of course in the future, he's still going to push us.
• 7:56
  We are doing the same.
• 7:57
  So it's a nice relationship.
• 7:58
  Yeah,
• 7:59
  I know it's a bigger, also it's a bigger network with people also in Romania.
• 8:02
  Yeah.
• 8:02
  Yes.
• 8:02
  And I'll tell just a little fun story about Eric.
• 8:05
  I met Eric with Gustavo in 2010 and that moment I didn't know Eric.
• 8:11
  I was working in a clinic and the guy told me, someone will do a case here
• 8:15
  and you have to make provisionals.
• 8:18
  So I did the provisionals.
• 8:20
  I took pictures and then arrive a big guy start speaking English, and
• 8:24
  I didn't know anything in English.
• 8:26
  I just saw him say and nice yes.
• 8:28
  Maybe he's talking, can I do this?
• 8:30
  Yes.
• 8:31
  But after he finished the surgery, he asked who did this everything about the
• 8:36
  case, and someone told that guy, and then a friend told me that he invited
• 8:41
  me to go to visit him, to collaborate with pictures and everything, and
• 8:47
  then said, sure, that I will go.
• 8:49
  Then was the first time that I start to travel with Google.
• 8:52
  But this was a game change in my life because I was doing my things in Brazil,
• 8:57
  lecturing and everything, and I was working in a nice clinic in Brazil,
• 9:01
  but I had the opportunity to travel.
• 9:03
  But if I travel, I have to leave the clinic.
• 9:07
  And then that time was a game decision because we are in the best clinic in
• 9:10
  Brazil, but if I decide to go to Belgium, I will be fired out of the clinic.
• 9:15
  And then so they did you then decide to to learn English?
• 9:18
  Because you said you didn't understand.
• 9:20
  Yes.
• 9:20
  That was the point because I didn't understand why in English.
• 9:23
  Okay.
• 9:24
  I had a master PhD, but we know how to read the articles.
• 9:28
  But to talk, it's completely different.
• 9:30
  And at that time, I start to understand the importance to learn to talk.
• 9:35
  And then after that, with connection with Eric I start a new journey in us.
• 9:41
  So every December and January for 5, 5, 6, for five years, I start to
• 9:47
  dedicate my holidays, my vacation.
• 9:50
  To learn English in United States.
• 9:53
  It sounds like a very basic point.
• 9:55
  But I observe this often that language is actually a barrier for many
• 9:59
  young colleagues in many countries.
• 10:01
  I'm traveling a lot around the world and with a lot of great young clinicians,
• 10:05
  but language often is a barrier.
• 10:07
  And I think it's great that you took the step because I'm sure, learning this
• 10:11
  language, it's just opening the world for you to learn from many other great
• 10:15
  Ians, I think so that there wasn't,
• 10:16
  and Victor, I agree with you.
• 10:18
  So many good dentists in Brazil, good lectures, the guys that they
• 10:21
  are like amazing speakers and because of the language, they
• 10:26
  don't just cross the Brazilian
• 10:29
  borders.
• 10:30
  Yes.
• 10:30
  And this is imagine that surround us.
• 10:34
  We have maybe 15 countries, but it's Spanish.
• 10:37
  Ah, yes.
• 10:38
  Yeah.
• 10:39
  English is too far nowadays.
• 10:41
  A new generation probably.
• 10:43
  They understood this.
• 10:43
  Yeah.
• 10:44
  It's changing.
• 10:45
  Changing.
• 10:45
  Yes.
• 10:45
  Generation is changing
• 10:46
  and a lot
• 10:47
  of people
• 10:47
  are now learning
• 10:49
  if I look on your network, I know there are people from Syria.
• 10:51
  Now in the US there are people from Romania.
• 10:54
  I mean by lot there, there is, there's florine.
• 10:56
  And what is uniting all of you is one language that you can speak to, right?
• 10:59
  It sounds very basic, but I think it's very important to reflect
• 11:02
  that it's opening the world.
• 11:04
  If you manage, so first
• 11:05
  thing I did with my daughter is like going to the English class.
• 11:11
  It's great to speak about Eric and, other mentors that you learn so much from.
• 11:15
  Is this also influencing what I see you guys doing, lecturing a lot, giving
• 11:20
  courses, being present on social media?
• 11:23
  100%. We were talking yesterday, me and Victor, about the way that we present,
• 11:28
  the way that we take care of the image.
• 11:31
  How do we see the importance of the videos and how do you tell the story
• 11:36
  of the lecture, everything we learned from Eric and of course the group
• 11:39
  around, but like this lecture influence how do we produce the material?
• 11:44
  We really took that influence.
• 11:46
  Social media was something that started for us, I don't know,
• 11:50
  maybe 2012, something like that.
• 11:53
  And was of course something.
• 11:55
  Just for fun and then became like a super reality in the world.
• 11:59
  But like lecture and the way that we take care of everything and all the details.
• 12:05
  Eric was like the best and the big influence for us, for sure.
• 12:10
  I remember doing a surgery with Eric.
• 12:12
  It was a very big graft from one side to the other side.
• 12:15
  He side, he was taping.
• 12:18
  They were taping and taking pictures and I remember every step he was taking picture.
• 12:23
  Yeah.
• 12:23
  And every step he was saying the same one.
• 12:26
  There's blood in your gloves and come, it's a surgery.
• 12:30
  Surgery is very big, man.
• 12:32
  Yeah.
• 12:32
  That's, there's blood everywhere, but like cleaning the gloves.
• 12:35
  Taking pictures, so taking care of those details.
• 12:38
  But it's all the group.
• 12:40
  Yeah.
• 12:41
  I think all
• 12:41
  the group is taken care of.
• 12:42
  Yes.
• 12:43
  As you talk about mentor dentists, they have a lot of inspirations.
• 12:49
  I have a lot of guys that inspire my professional carer, but just a few or
• 12:54
  two or three that took time to teach me.
• 12:58
  Understand.
• 12:58
  So sometimes when we talk about mentor, maybe we can have
• 13:02
  people that will be jealous.
• 13:03
  I know you since the beginning, but a lot of guys, they inspire me, but
• 13:07
  when we ask, they did an answer.
• 13:09
  And a few guys that you ask and they say the reality.
• 13:12
  So these are things that we try to do nowadays in social media.
• 13:15
  Yeah.
• 13:16
  People ask it.
• 13:16
  We tell the truth.
• 13:18
  Why you are so open?
• 13:19
  No, because I suffer in the past.
• 13:21
  I don't want that.
• 13:21
  You suffer.
• 13:23
  That happened a lot.
• 13:23
  So
• 13:23
  we try to share more.
• 13:24
  Yeah.
• 13:24
  Cool.
• 13:25
  Yeah.
• 13:25
  So the guys that really help me, I, maybe three guys that I have,
• 13:29
  but inspiration, I try to be a lot of guys that I love the work.
• 13:33
  Yeah.
• 13:33
  But then when you try to connect, they didn't answer.
• 13:37
  Yeah.
• 13:38
  That happened from the basics.
• 13:39
  I remember that there was like, at the beginning, they were taking
• 13:43
  pictures in a very fancy way.
• 13:46
  I was like, how do you remember asking?
• 13:49
  Like, how do you get to that picture?
• 13:53
  What do you use, man?
• 13:56
  They didn't tell you.
• 13:58
  It was like a big secret.
• 14:00
  Big secret.
• 14:01
  And then you try until you discover or someone tells you
• 14:05
  and it's come on, just say it.
• 14:08
  Yeah.
• 14:08
  It's
• 14:08
  not
• 14:08
  a big deal.
• 14:09
  But then is it fair to say, the secret to your success on Instagram and
• 14:13
  social channels is, genuine purpose that, that you want to share and
• 14:18
  the great content that you deliver.
• 14:20
  Yes.
• 14:20
  It's not about yourself.
• 14:21
  I see this, it's
• 14:22
  I think you need to really try to build something real and solid.
• 14:26
  A lot of people ask you, Gustavo, who take cares of your social media?
• 14:29
  It's me 100% a and I can testify.
• 14:32
  I've seen it.
• 14:33
  How you exhaust, you do all by.
• 14:35
  It's part
• 14:35
  of the work.
• 14:36
  I became a super important tool.
• 14:38
  And actually who is taking care?
• 14:40
  Who is doing your videos?
• 14:41
  Who is adding me?
• 14:43
  It's real.
• 14:43
  It's me.
• 14:44
  It's my time.
• 14:45
  It's what I want to teach.
• 14:47
  It's what I want to say.
• 14:49
  It's really our touch, and I think this is solid and this is really real.
• 14:54
  I think this is really the base of the social media.
• 14:56
  When you see someone taking care of the social media, when it's like a
• 14:59
  professional thing, music, this is not the guy, this is maybe a company I'm not
• 15:04
  against, but the real and the solid thing.
• 15:07
  I think it's really the base of build a nice social media.
• 15:10
  A nice page, let's say like this, A trustable one.
• 15:13
  Yeah.
• 15:14
  Yeah.
• 15:15
  I, I know already one of your ingredients to success, which was a great mentor.
• 15:20
  What else is there?
• 15:20
  If you think about an advice to a young colleague that would like to start
• 15:26
  a successful career with sustainable growth, with a focus on excellence.
• 15:31
  What is the one or two things that you would say, look, did they
• 15:33
  really make a difference for you?
• 15:36
  For me, it's not only about a mentor.
• 15:38
  A mentor is very important, but you need the inspiration.
• 15:41
  And for me, inspiration is someone that really gives you the chance
• 15:47
  to try to reach something like what he's doing, and I think that's very
• 15:54
  important to find your inspirations.
• 15:56
  For me, I can say Florian is my 100% inspiration.
• 16:02
  I know I would never reach something like that but the way he sees the world
• 16:07
  in dentistry for me is life changing.
• 16:10
  Completely.
• 16:11
  Completely.
• 16:12
  It's not about specialties, it's not about procedure.
• 16:16
  It is, it's global man.
• 16:19
  It's line blowing.
• 16:20
  It's so finding the inspiration for me, it's the key of success because
• 16:26
  you need to find where you want to go, what you wanna look like, and
• 16:33
  try to achieve as much as possible.
• 16:35
  And for me, that's something very important.
• 16:37
  I will add
• 16:38
  persistence.
• 16:39
  I think this is so important nowadays.
• 16:42
  Dentistry, it's not short career dentistry, it's a long-term career.
• 16:47
  Persistent is very important Today.
• 16:49
  We really need and want something fast and no.
• 16:52
  I'm not going to take like years of studying or persistent persistent.
• 16:56
  It's like you need to really invest time, invest er study, invest, not I
• 17:02
  don't know, maybe be the second or the third guy and and wait for your time.
• 17:07
  I think persistent is something very important for the young generation.
• 17:10
  I know everything is fast today, but.
• 17:13
  Things sometimes take time.
• 17:14
  Persistent for me, it's really the key ingredient in the
• 17:17
  dentistry be you need to focus.
• 17:20
  This is a target.
• 17:21
  Yeah.
• 17:21
  Yeah.
• 17:21
  Okay, let's move on.
• 17:23
  And it's going to be there.
• 17:24
  That's a great point.
• 17:25
  Yes.
• 17:25
  You can listen to this podcast on 1.5 speed.
• 17:28
  Yeah.
• 17:29
  You cannot fast forward on nature.
• 17:30
  Think discipline.
• 17:32
  This is discipline.
• 17:33
  Okay.
• 17:34
  A lot.
• 17:35
  And, but first, what is success?
• 17:37
  No.
• 17:37
  Is lecture is the business.
• 17:39
  Yeah.
• 17:40
  Is money is opportunity.
• 17:42
  So they have to understand someone will connect.
• 17:44
  Depends what you are showing.
• 17:47
  Yep.
• 17:47
  We are showing clinical cases.
• 17:48
  So success for Dan is achieve this clinical case.
• 17:52
  So for someone, but how is the clinical, it's not big.
• 17:55
  So we are not the guy for success, for Dan.
• 17:58
  So we connect with the people that love dentistry, the, that part.
• 18:02
  And then other thing is the discipline.
• 18:04
  You have to do.
• 18:05
  Don't care if you are happy, sad, if you are problems you have to do
• 18:10
  every day by day, after maybe 15 years, you will understand it's not
• 18:14
  1, 2, 3 years beautiful pictures.
• 18:18
  Everybody has now beautiful cases.
• 18:21
  Everybody.
• 18:22
  What makes you different, what you have different than the others and sometimes
• 18:27
  is if you are real, you are showing.
• 18:30
  If you are real gutto, you see he's doing surgery in the video is the same.
• 18:36
  When you are in live, a lot of people are one thinking videos, but when you arrive
• 18:41
  in the office, completely different.
• 18:43
  So you have to be real.
• 18:45
  So it's not excellence about single cases, but for every single case, no, 100%.
• 18:49
  It's not for that case.
• 18:51
  It's for everybody doesn't care if the guy is rich or poor, if they're famous or not.
• 18:56
  So it's, he's a person.
• 18:58
  It's having a great mental, having inspiration, persistence and discipline.
• 19:02
  I think that's a perfect segue also into the next chapter, which, is leads
• 19:06
  us to speak about your philosophy, how you approach the industry today.
• 19:11
  And I think your philosophy is going a lot into the direction of slow dentistry.
• 19:16
  So tell me what does it mean for you and how do you put this to
• 19:20
  life in your everyday practice?
• 19:23
  For me it's target first focus in the patient when you are planning a case,
• 19:33
  sometimes they's like how take, how long will take how will be in your
• 19:38
  office, but what the patient needs.
• 19:42
  So you'll try to planning everything before to be fast for the patient.
• 19:48
  So is Lowden mean for me that you plan a lot before then you will have less time
• 19:55
  treating the patient with your hands.
• 19:58
  But if you're not playing before, you don't spend time but with
• 20:03
  the patient, you spend more time.
• 20:06
  So is plan before to be fast with the patient, but don't means that
• 20:10
  you are fast in the treatment.
• 20:12
  If you see the hours that you dedicated, you dedicate more outside than inside.
• 20:17
  But when you dedicate more inside and less outside, you have a lot of problems.
• 20:23
  So it's low is.
• 20:26
  Plan is low to be fast in the treatment
• 20:29
  planning.
• 20:30
  Perfect.
• 20:30
  Perfect.
• 20:30
  And of course try to achieve as much as you can, the excellence of the case.
• 20:34
  As Juan said, we are like facing a beautiful era in dentistry.
• 20:40
  We have so many information.
• 20:42
  And digital dentistry is really helping us a lot to dedicate the time for planning.
• 20:49
  Using virtual plan, using and connect softwares that you, allows
• 20:53
  you to really see the 3D treatment.
• 20:56
  Understand the errors that you are going to face during the
• 21:00
  treatment and avoid mistakes.
• 21:02
  And again, like Vitor said going to the case to really achieve the perfection
• 21:07
  you want with less time and dedicate this to the patient so the patient
• 21:11
  goes out to your from your clinic like.
• 21:15
  Faster, but in a very nice and predictable way.
• 21:18
  It's like a combination of digital dentistry excellence, dedicate time with
• 21:23
  the planning and really try to focus and create that treatment plan and finish
• 21:30
  pretty close to that that that final design and avoid mistakes during not
• 21:38
  going to, okay, I fixed this, I fixed that, and maybe at the end it's okay.
• 21:42
  It's nice.
• 21:43
  No, try to achieve that excellence in last time.
• 21:47
  Yeah.
• 21:47
  But the people need to understand where's the point for them, it's
• 21:51
  slow dentistry is against volume.
• 21:54
  It's true.
• 21:55
  And there are a lot of offices that work that way.
• 21:58
  So you need to understand first where you wanna be.
• 22:00
  Yeah.
• 22:01
  You wanna achieve the clinical cases, you wanna get to those results.
• 22:05
  That's low dentistry.
• 22:06
  And it's not like they were saying, selecting a case, it's like everything's
• 22:11
  gonna be treated the same way.
• 22:12
  The good thing is, like you said, digital gives you the tool to do
• 22:16
  whatever you want before you start.
• 22:18
  You plan and then you execute.
• 22:21
  But giving the time for every patient as it's needed, I think it's a secret.
• 22:27
  But understanding where you want to go, it's very important because people try to
• 22:31
  achieve the best result and then they've got like 50 patients in the office.
• 22:35
  Yeah.
• 22:35
  It's impossible.
• 22:36
  So first decide what you want to do.
• 22:39
  Yes.
• 22:39
  And it's, everything's respectful.
• 22:41
  But this philosophy, imagine is what you believe.
• 22:47
  Business is what you believe.
• 22:49
  Some people, they want production, they will be happy.
• 22:52
  Some people want to quality and less patience.
• 22:55
  This we cannot discuss is what you believe, and we believe in that if you
• 22:59
  are right or not for them, we don't know.
• 23:02
  I'm right for what I believe, but there's a lot of
• 23:05
  people trying to achieve the same but having a different philosophy.
• 23:10
  So it's impossible.
• 23:11
  And then they don't understand where's the mistake and it's listen, you're not
• 23:16
  organizing yourself in a correct way.
• 23:18
  You wanna do clinical case in amazing.
• 23:21
  Give the time
• 23:22
  you have to take choices.
• 23:24
  Huh?
• 23:24
  It's a great point.
• 23:25
  One that you make.
• 23:25
  I think what was interesting when you say this, I never thought
• 23:29
  about this before, but it's so similar to any of the projects,
• 23:33
  we do and I have done in my past.
• 23:35
  If you are not starting with clarity in the beginning, perfect.
• 23:40
  The project is always the risk to go off at one point, but if you start
• 23:44
  with this clarity in the beginning and you invest this time, you are really
• 23:48
  set up well to be fast and successful and to create a great outcome.
• 23:53
  It's very similar to any other project that you can do, and I think it's a
• 23:57
  great way you put this so I can imagine, this is an interesting philosophy also
• 24:02
  for a lot of clinicians out there.
• 24:05
  So if I would like to go into this direction, what are the two or three steps
• 24:09
  I would need to do where you say, look, this is what you need to change to your
• 24:12
  practice to, to move in this direction.
• 24:15
  Organize yourself, organize the office, organize the team around that.
• 24:21
  Be part of a multidisciplinary team.
• 24:24
  You need to understand that things have changed completely.
• 24:28
  You need to have a lab or a lab technician that you really can trust them.
• 24:35
  Trust a hundred percent, because at the end you and them, you're
• 24:40
  gonna organize everything, organize completely everything dedicate a lot
• 24:45
  of time and planning focus in digital.
• 24:49
  It's but digital is not okay.
• 24:50
  I've got a scanner and everything's gonna be faster.
• 24:53
  No, man, that's not digital.
• 24:55
  That's a tool inside the digital.
• 24:59
  So focus in digital, understand really what digital means.
• 25:04
  And then execute.
• 25:06
  And you are a great example of this, Juan.
• 25:08
  I'm not so sure if everybody knows you went through this transformation.
• 25:11
  You had times where you placed 2000 implants a year.
• 25:14
  Yeah.
• 25:14
  That was more volume than but did the transformation.
• 25:18
  I'm, my,
• 25:19
  my kind of philosophy in life is I don't usually feel comfortable
• 25:23
  in any zone, too much time.
• 25:25
  So I need to change and change because if not, I get boring,
• 25:28
  start to fight, no pedal.
• 25:32
  So it's I know that, and I spend too much time in the field of
• 25:36
  surgery, so I decided to change.
• 25:40
  Complemented with the restorative part.
• 25:42
  And after that I understood that everything was part of a plan and
• 25:46
  that plan was digital, so I needed to change again and to understand
• 25:51
  the complete whole was was digital.
• 25:54
  So understanding that after a few years you need to open your mind again and see
• 26:00
  what's coming from outside to, to grow is.
• 26:04
  Philosophy of life, I think,
• 26:06
  And Juan, you said something that I agree 100%.
• 26:09
  It's the most difficult part is really try to find the people that
• 26:14
  share the same philosophy of yours.
• 26:16
  Build a team.
• 26:17
  Not saying that you need like a huge clinic with everybody inside, 40, 50
• 26:22
  people working in the same place, but trying to connect with people that
• 26:26
  has the same philosophy that you have.
• 26:28
  Trying to bring the excellent excellence for the case.
• 26:31
  Trying to be, bring like good assistant that work to with you, like for the
• 26:36
  patient that wants to dedicate the time for excellence, try to find a
• 26:41
  very nice people for the reception that wants to treat very good the patient.
• 26:45
  So it's the difficult part, but it's very important.
• 26:48
  To really reunite a team of people that share the same philosophy.
• 26:53
  And you have, I think this is going to be the difficult part, but when you find it's
• 26:58
  boom, it's for me, very important thing.
• 27:01
  No, makes sense.
• 27:02
  Yeah.
• 27:02
  I imagine it's very difficult if on each case you fight with your
• 27:05
  collaboration partner philosophy,
• 27:08
  but about this philosophy, just to be clear for the young
• 27:11
  ones, you have to have money.
• 27:14
  Otherwise, how we will build everything.
• 27:17
  So it's the first point.
• 27:18
  If you don't have money, you have this.
• 27:21
  You have to start to work for another dentist and believe what
• 27:25
  you want for one day to create that.
• 27:28
  So this is the first point.
• 27:30
  You cannot start your beautiful office with if you don't have money.
• 27:34
  Because when you don't have money, you have time.
• 27:37
  And then when you get money, sometimes you don't have time.
• 27:41
  Then it's the change.
• 27:42
  So for the ones that they are starting, they want to believe
• 27:45
  this, they have to do what?
• 27:46
  Google.
• 27:47
  And one, also, you build your office in 2014.
• 27:52
  So it's, I work, even my father was a dentist.
• 27:55
  I worked for a another dentist more than 10.
• 27:58
  Yeah.
• 27:58
  15 years believing what I want.
• 28:00
  And I will tell that in 2016, after 14, 15 years working for another dentist, I build
• 28:08
  my small offs and doing what I believe.
• 28:11
  Yeah.
• 28:11
  And another thing that give me time to do everything, because I have two
• 28:16
  jobs as a dentist and as a lecturer.
• 28:20
  So I have the opportunity to make money in both sides.
• 28:24
  Give me freedom sometimes to work the way that I want.
• 28:28
  It's not so just a dream and I will do this.
• 28:31
  You have to understand also is a business because you have to
• 28:33
  pay the bills for your family.
• 28:35
  I have a follow up question on this, and maybe it's obvious,
• 28:37
  but I still wanna ask it.
• 28:39
  You know the philosophy that you want to implement in your practice.
• 28:42
  Victor, was it clear when you started or did it form over those 10 years?
• 28:46
  No, it was completely clear because, okay, since I start dentistry, I took, course
• 28:51
  I'm preparing from guys that did the same and also my partner in the school, like
• 29:00
  the couple that we work together, I don't know this name in English, he was, he is
• 29:05
  a dental technician now he's a dentist.
• 29:08
  So I go seeing this quality of dentist to, and you know that for the restorative
• 29:13
  guys, they say if you want to know if the guy is good, go for the lab and see his
• 29:18
  work, his implants, his preps on the lab.
• 29:21
  And since I start in this field, I ask it who is good And he start to show
• 29:26
  in his lab, look, this guy is good.
• 29:28
  No this.
• 29:29
  So I understood.
• 29:30
  So no, I want to be like this.
• 29:32
  And they very nice guy.
• 29:34
  Sometimes he's not the production guy.
• 29:36
  Then you have to decide what you want to be is different.
• 29:40
  Oh, okay.
• 29:40
  That makes sense.
• 29:42
  I think brings us to a community question.
• 29:44
  We ask usually the community, and we got a lot of questions for you guys.
• 29:47
  I selected three, one of, for each of you.
• 29:50
  So the first one that you said, look, it's starting in a young age.
• 29:54
  The audience said, you guys look young, so you are still young, to be honest.
• 29:59
  So how did you accomplish, that much and to be where you
• 30:02
  are, in, in this young age?
• 30:08
  This was for one, actually, no.
• 30:09
  I can, I'm the jungle.
• 30:13
  I'm not the jungle.
• 30:14
  I'm the old, by the way, but that's okay.
• 30:16
  But but again, I think it's what we've been talking is about patience.
• 30:23
  It's like constant working.
• 30:25
  Yeah.
• 30:25
  With this objective always the same.
• 30:28
  It's we were joking when we read that question before when we were having coffee
• 30:33
  and it was like, how can I answer that?
• 30:37
  See, latest Gutto post, it was at 6:30 in the morning.
• 30:42
  We were in the gym there and it, this is not about constant working
• 30:48
  is not only about dentistry, it's a philosophy of life.
• 30:52
  Yeah.
• 30:52
  You do one thing and you do 100% correct.
• 30:57
  And this is not only about dentistry, it's about gym, it's
• 31:00
  about tennis, it's about family.
• 31:02
  It's about everything.
• 31:03
  Because you're 100% in, so the good thing is take choices.
• 31:08
  Yeah.
• 31:09
  Decide what your choices are gonna be.
• 31:11
  And after that, just follow it.
• 31:13
  I agree.
• 31:14
  Be constant.
• 31:14
  I agree.
• 31:14
  I think there is no like one formula.
• 31:18
  But I think it's really a combination of everything that we are talking.
• 31:22
  Let's put like discipline, persistence trying to do the best you can.
• 31:27
  Wait for your time, try to meet good people, good mentors.
• 31:31
  That really gives to you good information and maybe shortcuts.
• 31:36
  Invest in your, the way that you talk, the way that you present yourself the
• 31:41
  way that you are speaking with people.
• 31:44
  It's not only about the technical part.
• 31:46
  I really need to say that.
• 31:47
  It's not only about doing 100 courses of sutures and be the best in the
• 31:52
  world in surgery, but of course the way that you create relationship with
• 31:57
  people, open doors meet good people.
• 32:00
  So I think it's really a huge package.
• 32:02
  And how you dedicate for that, for the 10 fif 10, 15 years of our career,
• 32:08
  when we start, it's was like dedicating 100% of okay, the target is excellence,
• 32:15
  build a very nice, solid career.
• 32:17
  So let's move on 110% of in this direction.
• 32:22
  I think this is really the, let's say.
• 32:26
  Big formula.
• 32:27
  It's a lot of ingredients that gives you these opportunities, let's say.
• 32:31
  No, makes sense.
• 32:32
  And I agree.
• 32:32
  It's it's not only in the industry, but it's in your life.
• 32:35
  I think this topic, longevity, caring about yourself, your family, creating
• 32:39
  a balance, having this discipline also in, in the health aspect, nutrition.
• 32:43
  I think that has a big influence on performance and enduring excellence.
• 32:47
  Yes.
• 32:48
  There is no like shortcuts.
• 32:50
  100%. When everything is too easy, you just say, this is strange.
• 32:55
  There's no lazy way to success.
• 32:56
  Yes.
• 32:57
  I see Instagram today and I say, this is too easy.
• 33:01
  Make money in five days and then you are going to be super rich.
• 33:04
  Maybe not exactly.
• 33:06
  So next question we got is in only two words actually.
• 33:09
  The question is why Straumann and Victor I know you guys, you have
• 33:13
  a long history with Straumann and experience, but we intensify our
• 33:17
  collaboration to the Marks now.
• 33:19
  Why?
• 33:21
  I think that when you think in quality whatever thing, and then we had this
• 33:29
  talk, when you're young, you think that everything is the same, but after some
• 33:36
  years you understand the difference.
• 33:38
  Then we give the example for water.
• 33:41
  Why will we invest in water when start to get older?
• 33:45
  You understand the benefits of different kind of waters,
• 33:50
  pH composition and everything.
• 33:52
  And when we're talking about implants that you think, who is
• 33:55
  your patient, what he deserves.
• 33:58
  He deserves what we have in technology and benefits in everything.
• 34:02
  And Straumann has a long-term history in implants.
• 34:06
  We have a lot of innovation and we have the history.
• 34:13
  So we think that now we had the opportunity to collaborate with
• 34:19
  Straumann and also we are ready, we are major to take this position.
• 34:25
  Maybe if you tell me five, eight years ago, maybe I'm not ready to this, to
• 34:31
  understand all benefits and now what?
• 34:34
  You have the opportunity.
• 34:35
  I believe in the history, we learn it with this.
• 34:39
  We have cases with 14, 15 years follow up with strong one tissue level, bone level.
• 34:47
  And now with these kind of innovations that you are placing in the market
• 34:51
  for the next 10, 15 years is what I want and what my patients deserve.
• 34:58
  So this was the game changer for my life.
• 35:01
  And I have to say, I had a pleasure to have a lot of conversations
• 35:03
  with you now over the last, let's say, month and yesterday.
• 35:06
  And I think we share the same values and and look in the same direction
• 35:10
  if it comes to the philosophy.
• 35:11
  I think that's the beauty of it.
• 35:14
  Good.
• 35:14
  Or third question from the community.
• 35:15
  That leads us actually to the next chapter, which is more about
• 35:18
  the future of the dentistry.
• 35:20
  And there was a very interesting question, which is, do you think
• 35:23
  that machines will replace dentists?
• 35:26
  Tough question, huh?
• 35:27
  Tough question.
• 35:28
  Tough question.
• 35:29
  I think.
• 35:32
  Part?
• 35:32
  Yes.
• 35:34
  Not 100%.
• 35:36
  I think labs, productions, everything, machines are replacing humans.
• 35:42
  But I think it's going to be always a very good combination.
• 35:46
  I think it's not going to be 100%, but part is going to be they are like
• 35:50
  in the market now, we know a lot of nice people developing like robots
• 35:55
  to prep robots to do good things that are like not for all the humans.
• 36:00
  So I think yes, ai robots, machines, they will replace part of the
• 36:07
  production, part of the technical part.
• 36:11
  But I think we are going to be always in combining with the machines.
• 36:15
  And I. I am the one that is not afraid of that.
• 36:19
  Because a lot of people ask oh my God, do you think we are going to lose our jobs?
• 36:22
  And no, we are going to combine.
• 36:24
  I think this is nice, this is exciting.
• 36:28
  Let's use them.
• 36:28
  But yes, part in my opinion will be,
• 36:32
  so it's like in Formula One, it's good to have a great car, but at
• 36:35
  the end the performance is defined.
• 36:37
  Defined by the title pilot.
• 36:38
  Perfect.
• 36:38
  I agree
• 36:38
  100%.
• 36:39
  It's already happening.
• 36:40
  You go to, you don't go to the labs and you can see the Analogic guys that
• 36:45
  use the ceramics and you can see the milling machines on the other side.
• 36:50
  So at the end, it's already happening.
• 36:53
  But you need to be careful and you need to decide what you wanna do.
• 36:58
  It's like you wanna be scared or
• 37:00
  you wanna learn from that.
• 37:02
  Remember who will turn on the machines.
• 37:05
  It's a human.
• 37:06
  It's always gonna be, they will maybe.
• 37:08
  Substitute someone that is not prepared.
• 37:10
  If you are prepared, don't be afraid.
• 37:13
  So depends on I agree.
• 37:14
  Where you are.
• 37:15
  Join to decide.
• 37:15
  Join.
• 37:16
  Join.
• 37:16
  To decide.
• 37:16
  You wanna press the button?
• 37:17
  I agree.
• 37:18
  Yeah, it's what you said.
• 37:20
  Also, Juan, before you said, at one point you are born to want to move on.
• 37:25
  And I think it's a good mindset because things will continue to
• 37:28
  change and I think joining this
• 37:30
  join
• 37:30
  and learn about pros and cons, I think that's important.
• 37:35
  When implant dentistry started, I remember that there were a lot of
• 37:38
  dentists, perio dentists that were saying, no, I'm gonna stay with Presurgery.
• 37:44
  I don't wanna make the jump to implants because at the end I only have more
• 37:48
  like 10 years and then I will retire.
• 37:51
  That's not the attitude.
• 37:52
  Exactly.
• 37:54
  'cause you need to grow, you need to understand what's new
• 37:57
  and that will make you younger.
• 37:58
  And that
• 37:59
  This disruption, let's say from the technology.
• 38:02
  I see so many so many examples in the dentistry.
• 38:06
  And I will I will talk about social media because we were talking
• 38:08
  about this and I remember 10.
• 38:11
  Years ago or maybe more when we start to put like dentistry in in social media, a
• 38:17
  lot of people started to call like me as a blogger, oh, you what do you want to do?
• 38:21
  It was like a blogger or something.
• 38:23
  I said, no I think, I believe that this is going to change a lot of things.
• 38:27
  And I remember in 2015 I was in a congress and someone I was like eating
• 38:32
  the breakfast and someone came to me from Poland, say, Gustavo say yes.
• 38:37
  Oh my God, man, nice to meet you.
• 38:39
  I like your work.
• 38:40
  And I said, how?
• 38:41
  Who are you?
• 38:41
  You like my work?
• 38:42
  And in Poland.
• 38:43
  And then I start to see, wow, this is very powerful.
• 38:47
  Yeah.
• 38:47
  If I try to be solid here, maybe it's going to change a lot of things.
• 38:51
  And I think now.
• 38:52
  With navigation, guided surgery, ai, this is the same.
• 38:57
  Robots and everything.
• 38:59
  Why not?
• 38:59
  We use this and not be afraid of try to not, this is not for me or this is, no,
• 39:04
  this is not going to be the reality.
• 39:06
  It is.
• 39:07
  So use it.
• 39:09
  That is the thing.
• 39:09
  Yeah.
• 39:11
  So if you look back, technology, what has been for you, one of the most
• 39:15
  impressing, impressive and influencing technological innovations over the
• 39:21
  last, let's say, two to three years that really changed what you do?
• 39:25
  You wanna say something?
• 39:27
  Yeah.
• 39:27
  It's like something that we say in our office a lot of time it is like,
• 39:31
  how could we leave without smile Cloud few years ago it was like, come on.
• 39:37
  Yeah.
• 39:37
  For me it was very changing that.
• 39:40
  And if I have to 0.2 that and guided surgery.
• 39:44
  Yeah.
• 39:45
  Again, I'm a really big fan of guided surgery because my surgery specialty.
• 39:51
  It's because I've been working in the university for a lot of years and I
• 39:57
  was working in the postgraduate program in implant dentistry, and I remember
• 40:01
  that when this conical implants came and the drills were like pointed.
• 40:07
  1, 2, 3, 4. Not guided surgery I'm talking about.
• 40:10
  10 years or 12 years ago.
• 40:12
  That was life changing in the university because we didn't have to pay 150%
• 40:17
  attention to the student because they, it was impossible to fail.
• 40:22
  So some things quite similar with guided makes sense.
• 40:27
  It's like you just have to follow the plan and smile cloud and the beginning is
• 40:33
  the one that's gonna organize everything.
• 40:35
  So the papa here is smile cloud.
• 40:38
  The rest is just parts.
• 40:39
  Yes.
• 40:39
  Okay.
• 40:40
  I would point that for sure.
• 40:41
  Yeah.
• 40:41
  What would you add guys?
• 40:42
  Victor and Gutto?
• 40:43
  For me, like scanners or guide surgery, navigations.
• 40:48
  If we go to the literature, more than 20 years in the market, it's
• 40:52
  not new, but this kind of cloudy that you can send the files by WhatsApp.
• 40:58
  Yeah, by everything.
• 41:00
  For me, this is magic.
• 41:02
  Okay, I can scan now and I can send the file by WhatsApp in five seconds.
• 41:08
  The guy in whatever country they can get, they can produce, they can print
• 41:13
  and then can send it in the next day.
• 41:16
  In two days.
• 41:17
  We arrive in our country for, do you do this in
• 41:19
  WhatsApp or in MyCloud today?
• 41:21
  No,
• 41:21
  we do can do in MyCloud.
• 41:23
  But imagine that some guys were not use it to use this if you're not,
• 41:28
  but you can just send by WhatsApp.
• 41:30
  Yeah.
• 41:30
  But this cloud that then you have the perfect software
• 41:34
  that integrate everything.
• 41:36
  It's beautiful.
• 41:37
  And now we will add one thing you told about navigation guide surgery.
• 41:41
  So sometimes the young clinicians, they will tell, I will not
• 41:46
  prepare, I will not buy this.
• 41:47
  I don't have money to buy this.
• 41:49
  But the guy that have money to buy this, sometimes they don't have time.
• 41:55
  And if you are not prepared.
• 41:57
  When you have the opportunity to work for Dan, if you not have the
• 42:00
  formation, you'll not have space.
• 42:03
  So the ones that, okay, this is impossible.
• 42:05
  It's not impossible.
• 42:06
  Try to learn, because someone will hire you and you will be different.
• 42:10
  You have to know Dan's basic pictures, implants, but you have to know
• 42:14
  technology, CAD cans, softwares.
• 42:17
  Then you make your difference in the job.
• 42:20
  Yeah.
• 42:21
  Yeah.
• 42:21
  I will put if you ask two years from two years, I will add for sure it's
• 42:26
  MyCloud for me, change at everything.
• 42:28
  Come on, my office is here now.
• 42:31
  I have everything there.
• 42:33
  I have all my data, all the pictures, all the videos, all the planning,
• 42:37
  all the DICOM files the SDL files.
• 42:40
  The doctors are in my office now.
• 42:43
  Seeing patients, uploading pictures in a group.
• 42:46
  We talk.
• 42:47
  We have, of course, AI inside AI is changing a lot of things.
• 42:51
  Suggestions of smile shapes implant position.
• 42:54
  It's so nice today to evaluate a case, communicate with the team, communicate
• 43:00
  with the patient and everything.
• 43:02
  It's in your cell phone or internal computer.
• 43:04
  This is a game changer.
• 43:05
  The planning is there.
• 43:06
  Everything is so simple now.
• 43:08
  So for me, last two years, this was the biggest game changer.
• 43:13
  Yes, sure.
• 43:15
  I think Victor, you also mentioned very nicely that it's important to
• 43:18
  familiarize yourself with technologies.
• 43:21
  So based on what you said, what are the three to four technologies that you know
• 43:27
  now, in 2025, you would say, guys, in your practice, you really have to adapt this.
• 43:31
  And I think Smart Cloud is probably one of them.
• 43:34
  Yeah.
• 43:34
  What do you see beyond Smile Cloud?
• 43:37
  I like five technology that you need to invest or put in your clinic.
• 43:43
  For me, it's going to be one software like MyCloud for communication,
• 43:47
  for talk with the patient for, everything that is necessary inside.
• 43:52
  I, I don't see an office today working without scanner.
• 43:55
  If you really want to have all the data that it's necessary invest in
• 44:01
  guided surgery if you're a surgeon, I think this is really predictability.
• 44:05
  It's not only about like a 3D position of the implant in one or two cases.
• 44:10
  This is a philosophy.
• 44:11
  It's like your philosophy of work.
• 44:14
  I just had three
• 44:16
  CVCT for sure.
• 44:18
  CV ct.
• 44:18
  Yeah.
• 44:19
  That's part of all this stuff.
• 44:21
  Printing.
• 44:22
  Printing, yeah.
• 44:23
  Perfect.
• 44:24
  You need to follow up the sign.
• 44:27
  And be sure what you want.
• 44:29
  Printing machine for provisional?
• 44:31
  Yes.
• 44:31
  Or maybe for mockups just to understand where you are and where you want to go.
• 44:35
  It's very valuable and I think that printing is changing the direction
• 44:40
  now and everything's gonna be a lot easier to have a chair site.
• 44:44
  It's you don't need to go for a. Complete lab.
• 44:47
  We understand that there's a lot of people in offices that are not gonna be able to
• 44:51
  have a private lab just working for them.
• 44:54
  But somehow with this printing devices that are making everything
• 44:58
  a lot more comfortable, you're gonna be able to see the results that you
• 45:01
  want to get before you do anything.
• 45:04
  So I really think that printers are very important.
• 45:07
  I let
• 45:07
  also, magnification is very important for the clinic today.
• 45:11
  If you're a dentist, you need to see better.
• 45:13
  Yeah.
• 45:13
  I'm not saying only like a microscope or something, but you have so many
• 45:17
  nice loops in the market today and I think this is necessary in dentistry.
• 45:21
  It's a technology that you need to have and because of your back.
• 45:24
  Yes.
• 45:25
  And for one thing more it's collect data of the patient, the basics.
• 45:33
  So imagine that also we have some machine that the patient arrive at the
• 45:38
  office and you can collect data, the health of the patient since saliva,
• 45:45
  the heart pressure, blood pressure, and everything that could be fast
• 45:51
  like machines that you can measure.
• 45:53
  You measure say, okay, now today your blood pressure is this.
• 45:57
  Your heart's like this, your saliva is like this.
• 46:00
  You are healthy because we are touching in the body.
• 46:05
  So something from technology for some app for the quick way that we can measure.
• 46:10
  Yeah, that's already a bit visionary.
• 46:13
  I would say, and brings me maybe to one of my last questions.
• 46:18
  How do you see dentistry evolve?
• 46:20
  How will dentistry look like in 10 years from now?
• 46:25
  Put yourself in a dream of state.
• 46:26
  Yes.
• 46:28
  I think it's really going to be interdisciplinary and we are
• 46:32
  going to use a lot of technology to first diagnose the patient.
• 46:37
  Machines that helps you to analyze the patient saliva, systemic condition.
• 46:43
  Of course reading the external and the internal part.
• 46:47
  I think we are going to upgrade a lot in, in, in vision.
• 46:51
  And of course using, I think, AI to help you for treatment plan execution.
• 46:58
  And I think it's like data acquisition and diagnose and of course treatment plan.
• 47:06
  I think AI is going to change a lot of things in the office.
• 47:10
  Avoiding mistakes, I think you need to be prepared to use and, but I think.
• 47:16
  I will see, like entering the office.
• 47:18
  Patient is here, we put in the machine.
• 47:20
  We read everything.
• 47:21
  We analyze as a team, we discuss and we start guided procedures.
• 47:26
  I think this is going to be the next generation of dentistry.
• 47:31
  I think we have just started to talk about digital dentistry.
• 47:36
  We are just starting.
• 47:37
  There's a lot of things coming on.
• 47:40
  I think it's gonna change completely.
• 47:42
  Just a ting.
• 47:43
  And I, I really believe, one of the biggest problems I think
• 47:50
  in dentistry, like there's no protocolized procedures completely.
• 47:55
  A hundred percent.
• 47:57
  What I learned from the university is that we need to have everything
• 48:02
  a hundred percent protocolized.
• 48:04
  That way we will reduce the mistakes.
• 48:08
  So I think that the field, the objective of digital will be get
• 48:12
  a lot more in the planification.
• 48:14
  Have a real amazing plan from the beginning till the end.
• 48:19
  And once everything's approved, you just follow the dots.
• 48:23
  And that's something that maybe today we are using 5% of the dentist, and
• 48:29
  that's something that should get to a hundred percent and means that everything
• 48:34
  will be a lot more predictable, efficient, and secure, and the result
• 48:41
  will be just reproducible everywhere.
• 48:45
  This, I really think that it's not good.
• 48:47
  You're in Brazil and you go to Gutto and you know that the result is
• 48:51
  gonna be perfect, but if you go to the result is gonna be beyond zero.
• 48:58
  So I think that digital is here to change that.
• 49:01
  Yeah, we should be able to reproduce not the perfect result because at the
• 49:06
  end the mixture of the ingredients is something magic, but it should
• 49:11
  be something that looks like
• 49:13
  that helps elevate the level.
• 49:14
  Yeah.
• 49:15
  Makes sense for everyone.
• 49:16
  Yeah.
• 49:17
  Victor, run restorative perspective, how does future Yeah, for look like?
• 49:19
  For
• 49:20
  me, as he mentioned, nowadays if I see a beautiful case, for me
• 49:26
  it's normal like everybody can do.
• 49:29
  So that kind of innovation is to see the maintenance of the case.
• 49:37
  What I can do for after 10 years, 15 years is still good.
• 49:41
  So imagine that we can target our implant, our restoration.
• 49:47
  If we have a app that I can see that they are brushing, they are cleaning
• 49:52
  what heat, what is the force that this crown or this implant, how is the
• 49:58
  plague stagnation in that situation?
• 50:00
  Maybe the tooth brush doesn't touch this so you are not brushing.
• 50:04
  So we can have a, how we can place some tags in the restorations that
• 50:10
  we can following up everything or the patient can follow it and see warnings.
• 50:14
  No, you are not clean.
• 50:15
  Oh, you didn't clean me.
• 50:17
  Come back again.
• 50:18
  Then we have, this is gonna be very nice.
• 50:20
  Yes, you have to monitoring everything.
• 50:23
  Smart applications, smart devices.
• 50:25
  Yes.
• 50:26
  Yes.
• 50:26
  And you know that toothbrush start to have this.
• 50:29
  Yeah.
• 50:30
  Everything that you
• 50:31
  can monitor and everything.
• 50:33
  Yeah.
• 50:33
  So maybe this, if we place in the research field, when we start to
• 50:38
  do dentures, we can place something to measure pH or another thing.
• 50:44
  But it's too big.
• 50:45
  Place this in a crown that we may, we need an implant in abutment for me.
• 50:50
  And monitoring will be my dream.
• 50:52
  Yeah.
• 50:52
  Cool.
• 50:54
  That sounds like a bright future and sounds like, as you said one, we
• 50:58
  are just starting digital industry.
• 50:59
  Yes.
• 50:59
  I think we came a long way.
• 51:00
  A lot of things are working already.
• 51:03
  So thanks for sharing a lot of insights and inspirations.
• 51:06
  And I know you also brought a question to me and the group maybe
• 51:11
  we have Yeah.
• 51:12
  We have Sure.
• 51:13
  Questions for you guys.
• 51:15
  We saw a lot of innovations in the lab yesterday and I see that
• 51:19
  you have nice projects for the next five years or maybe more.
• 51:25
  So bringing the question to you and strong, what do you really think
• 51:29
  that Straumann is going to change in dentistry for the next five years
• 51:36
  that you can share?
• 51:38
  That I can share?
• 51:39
  Yeah, that you can share.
• 51:40
  I know that, yes, I know that they have
• 51:42
  a lot of nice things, but the good thing, how do you see the strong position
• 51:47
  changing dentistry in the next five years?
• 51:49
  I think next five years, the good thing is we always have too many
• 51:52
  ideas there's not a lack of ideas.
• 51:54
  I think the next five years.
• 51:56
  It's still the focus to improve and progress implant material.
• 52:01
  And, that the componentry we use today, looking into the implants,
• 52:06
  material surfaces, shapes we still believe we can make a difference.
• 52:10
  There.
• 52:12
  But also of course, restorative components are more and more focus specialty implants
• 52:17
  for special situations, as an example.
• 52:19
  So there's a lot of stuff that we can still do on the implant system.
• 52:23
  As such, we are not at the end, by far not.
• 52:27
  But then I think the next five years it'll also be a lot about, helping.
• 52:32
  Create more efficiency, by, still improving the outcomes or maintaining
• 52:36
  the outcomes, the long-term outcomes, the excellence, the clinical excellence.
• 52:40
  But, making this more effortless, perfect, more efficient, more convenient
• 52:45
  for you, but also for your patients, and I think there's a lot that we can
• 52:48
  do, and I think digital will help us.
• 52:51
  We build now this infrastructure cloud Straumann access.
• 52:57
  And when you see that you have something like this infrastructure Straumann access
• 53:01
  and you see what you can do with it and how many workflows you, you can innovate
• 53:06
  on this, softwares that you can run on this it enable, it enables staff workflows
• 53:13
  that you could not imagine before.
• 53:15
  And I think this will be a big focus for us for the next five years.
• 53:18
  Great.
• 53:19
  This is great.
• 53:19
  And, Andreas what what I remember from Straumann.
• 53:23
  I don't know, maybe 10 or 15 years ago, it was a huge company focus on implants.
• 53:28
  Like big implants, solid implants in the market.
• 53:31
  And I see Straumann change it I don't know, maybe last five years.
• 53:36
  Bringing a lot of innovation and bringing a huge portfolio of having products and
• 53:43
  technology from data acquisition to ance.
• 53:48
  And that is, was like for me a big change.
• 53:51
  And I really want to listen from you.
• 53:55
  Why, and how do you see Straumann or why Straumann started to combine
• 54:02
  solutions and not only implants.
• 54:04
  I think to, to what I said, if we wanna make these workflows more effortless and
• 54:09
  easier and faster and more convenient without compromising on the long term
• 54:14
  result, I think that's always important.
• 54:16
  I. Then, we have to go beyond only the material we have to look into.
• 54:21
  How you do stuff and how what tools you use and you just mentioned it.
• 54:26
  Tools like data capturing, cbe, ct, smile cloud.
• 54:29
  These tools are so key for you to make it effortless.
• 54:32
  But then again, we need to make sure that all our components are
• 54:35
  perfectly well integrated into this.
• 54:38
  And, you're not having to use tricks here and there to make it somewhat
• 54:42
  work, but that it's really, it's really created outta one and is very seamless.
• 54:47
  And if we want to do this, then, we have to control big
• 54:50
  parts of the workflow ourselves.
• 54:53
  We have to offer it because if we do this we can make things much easier.
• 54:57
  We don't today, often we depend on other companies that would say, look, can you
• 55:01
  please, put this data file into your software so the clinicians can use it.
• 55:07
  And most of the companies say, yeah, I do.
• 55:09
  And they integrated.
• 55:09
  Some don't.
• 55:10
  And if they don't integrate, we depend on them.
• 55:13
  And then you cannot work with the software.
• 55:15
  So I think here we also need to make sure that things are perfectly well
• 55:19
  integrated because only then it's really effortless and seamless for you.
• 55:23
  Beautiful.
• 55:23
  But still, what I wanna mention, Gutto is we remain to have an open mindset.
• 55:30
  We are not creating something that is closed.
• 55:32
  Quite a difference.
• 55:33
  I think you saw this over the last days.
• 55:37
  We try to remain open in the beginning of the process.
• 55:40
  In the end of the process, we want to approach this very collaboratively,
• 55:44
  invite also other great startups and innovators to join our platform.
• 55:49
  So we, we try to stay open, but we see that certain things we
• 55:53
  need to have a solution for.
• 55:54
  Great.
• 55:55
  Great.
• 55:55
  Good.
• 55:56
  Very nice.
• 55:57
  Cool.
• 55:58
  Thank you.
• 55:59
  Victor.
• 55:59
  Can I ask
• 56:00
  ? Yes.
• 56:01
  You can always ask
• 56:03
  just what makes Straumann different than the others in your front, your
• 56:09
  heart, like your work here, but imagine that for the young guy that is watch.
• 56:13
  Okay.
• 56:14
  But what makes different, you have the history, the Swiss brand.
• 56:18
  That's a great question, Victor.
• 56:20
  And I'm 21 years with this company and I think it's really, it's one word or two
• 56:26
  words that really make all the difference.
• 56:28
  It's culture and its mindset.
• 56:31
  We just have a different culture, a different mindset that you can feed it
• 56:34
  with people, it's this passion, this caring, this going the extra mile and
• 56:38
  this really loving, what we do and caring for you guys and for the patients, but
• 56:43
  also the way we interact with each other.
• 56:46
  I don't know if you observed this over last hundred percent last
• 56:48
  times, but, and I think this makes stroma just a great place to work.
• 56:52
  And it's not I don't want to oversell it.
• 56:54
  We are not perfect, but I think we have good 21 years.
• 56:58
  21 years.
• 56:59
  How old are you?
• 57:00
  Is that question?
• 57:01
  When you are hired, we not allowed it to work since 12 years.
• 57:06
  I started very young at Straumann.
• 57:08
  No.
• 57:08
  Beautiful then.
• 57:09
  Very nice.
• 57:09
  Very young at, it's very nice.
• 57:11
  And I see this we met a lot of people and they are super
• 57:15
  passionate about what they're doing.
• 57:16
  Yeah.
• 57:17
  We could feel that it was like when they were showing the material,
• 57:20
  the production, the everything, you could see that it was not a work.
• 57:23
  It's a hobby.
• 57:24
  Yes.
• 57:24
  And they pay me for this.
• 57:26
  Yes.
• 57:27
  And the, I think staying long with the companies, we have a lot
• 57:30
  of people that are long with us.
• 57:31
  I think you need to have, if you want to understand the field of implant industry,
• 57:34
  you need to understand the depth of it.
• 57:37
  You cannot stay superficial.
• 57:38
  It's not going to work.
• 57:39
  You really have to care about the details.
• 57:41
  And this only comes with a couple of years of experience.
• 57:44
  I think, of course, we also have great people coming in that bring
• 57:47
  a lot of different skills that we don't have in digital, and
• 57:50
  we are very grateful for this.
• 57:51
  But for the core business, I think having people that are long time with
• 57:54
  the company, it's a huge benefit.
• 57:56
  Super.
• 57:57
  So thank you guys.
• 57:59
  Thank you.
• 57:59
  Thanks for a very exciting conversation.
• 58:02
  Really enjoyed it.
• 58:03
  I have to say thanks for coming over and to the listeners of ProTalk.
• 58:07
  Continue following us wherever you want to follow us.
• 58:10
  Continue to submit questions to the future guests that we have, and we are
• 58:14
  also happy to have your comments on how did you like the conversations and also
• 58:19
  having a rating on all the platforms that you might listen to the podcast.
• 58:22
  So thanks a lot for listening in.
• 58:24
  Thanks guys for being here.
• 58:25
  Thank you.
• 58:25
  Thank you very much.
• 58:26
  It was a pleasure.
• 58:26
  Very much.
• 58:27
  Yes.