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Dave Kendall Who Launched Alternative Music on MTV | Music News
Dave Kendall, the visionary behind MTV’s groundbreaking “120 Minutes,” has died. A British music journalist turned TV pioneer, he championed alternative and indie sounds long before they went mainstream, giving early airtime to icons like Sonic Youth. Despite initial network pushback and his own lack of TV experience, he fought to keep the show authentic, creating a cultural touchstone for a generation. After leaving MTV, he continued shaping music culture as a DJ and host, later dedicating himself to journalism and environmental advocacy in Southeast Asia. His legacy? A fearless platform for…
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