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#111. Marcus Andrews on crafting a new category through Narrative Design
Marcus Andrews knows how to craft a good narrative. In fact, we’d argue he heavily contributed to developing the concept of Narrative Design when working in product marketing at HubSpot.
Now as a Narrative Designer at Pendo, he joins us for a conversation around crafting a memorable narrative, what frameworks to use (or not) and how to create your own category. We exchange presentation experience stories and offer insight into what separates a good speaker from a great one.
Having recently completed PMA’s Narrative Design course led by Marcus, Mikey and I were excited to meet the teacher and…
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