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Shell It Where It Grows: Johnny Cashew and the Hidden Logic of Global Trade
In this episode of Journey to Regeneration, Christopher Marquis speaks with Roel van de Weijer, co-founder of Johnny Cashew, about what it takes to redesign a global commodity supply chain so that more value remains where a product is grown. African cashews have traditionally travelled thousands of kilometres to Asia for processing before reaching European consumers, a system that separates farmers from markets, shifts processing jobs away from producing regions, and makes traceability difficult. Johnny Cashew has tried to build an alternative by processing cashews in Tanzania, working…
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