skinny.

Latest / The Business of Apparel

Post-BFCM Profits | How to Decode Your Data & Boost 2026 Sales

Post-BFCM Profits | How to Decode Your Data & Boost 2026 Sales

Black Friday and Cyber Monday are over, but your most important work is just beginning. If you're only looking at total sales, you're missing the bigger picture. This episode of the Business of Apparel Podcast breaks down how to actually read your BFCM data so you can scale smarter, not just harder.

Rachel is also diving into what to do after the madness of Black Friday and Cyber Monday. Discover why focusing on gross sales alone is a costly mistake and how to analyze the data in your CRM, ad accounts, and customer base to…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.