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My Secret NotebookLM Workflow for Perfect Sales Alignment · The ROI Online Podcast

• 0:01
  SPEAKER_01: R uh R O I means simple, right?
• 0:05
  SPEAKER_01: AI means simple.
• 0:08
  SPEAKER_01: You notice that uh the teams that win, being a sports team, uh an army, um, a company, the teams that win are aligned.
• 0:20
  SPEAKER_01: They have a common vision.
• 0:21
  SPEAKER_01: All the people that are working together to accomplish that vision, they're on the same page.
• 0:27
  SPEAKER_01: They're rowing to the same point on the horizon.
• 0:31
  SPEAKER_01: And the biggest lever of accomplishing that is to have a clear vision, to have something that everyone can see so that um all the actions combined together accomplish what the goal of the team wants to achieve.
• 0:48
  SPEAKER_01: And that's, you know, as a leader, that's the hardest thing to get clear.
• 0:53
  SPEAKER_01: And to do the work, to get that clear, to get a clear vision set so everybody can see the same point on the horizon and start moving that way is a success factor.
• 1:06
  SPEAKER_01: If you think about the people that you appreciate, the leaders that you appreciate, they have that natural inclination to produce this clear vision in everyone's mind.
• 1:18
  SPEAKER_01: Imagine, imagine if you had a power of telepathy, meaning that all this messy ideas and thoughts that were going on here, and you you see this idea in your head.
• 1:29
  SPEAKER_01: How do you get this idea from your head into everyone's head that you're working with?
• 1:35
  SPEAKER_01: Well, today that's what we're going to do, and it's called the clear vision workflow.
• 1:40
  SPEAKER_01: So, what are we going to learn?
• 1:42
  SPEAKER_01: We're going to learn that alignment isn't an accident, and that uh expecting text, writing a bunch of text uh, I mean, to do the work, that's a that's a pretty big deal.
• 1:53
  SPEAKER_01: Most people don't even write things down to show with their team, but just to provide a team a bunch of text or a prospect, text of what you're going to do for them, it's it's painful.
• 2:08
  SPEAKER_01: And so creating visuals, a visual endpoint, a visual aspirational image, a vision, visual of what success looks like in the future creates an instant communication.
• 2:23
  SPEAKER_01: Text is like sending things through the analog.
• 2:26
  SPEAKER_01: You remember back in the day, AOL that had that iconic sound when you logged on?
• 2:32
  SPEAKER_01: That's the way text feels.
• 2:34
  SPEAKER_01: It's slow, it's painful, you have to wait.
• 2:38
  SPEAKER_01: And visuals are instant.
• 2:39
  SPEAKER_01: They're like um a fiber optic.
• 2:42
  SPEAKER_01: In a one minute, a visual can communicate clearly a thousand words.
• 2:46
  SPEAKER_01: We've all heard that.
• 2:48
  SPEAKER_01: That a thousand words, a picture is worth a thousand words.
• 2:52
  SPEAKER_01: Well, that's why.
• 2:53
  SPEAKER_01: And so by getting that clear and using the tools that we're going to talk about today, you're going to prevent organizational blowouts.
• 3:01
  SPEAKER_01: So, why blowouts?
• 3:02
  SPEAKER_01: Well, you've all had a tire that you've noticed that one corner of it was wearing more than the rest of it.
• 3:09
  SPEAKER_01: Well, that means that that tire is out of alignment.
• 3:14
  SPEAKER_01: And organizations that are out of alignment eventually have blowouts.
• 3:19
  SPEAKER_01: You've all been a part of something that had a blowout.
• 3:22
  SPEAKER_01: They had a blow up, and it wasn't clear where we were going.
• 3:25
  SPEAKER_01: And that's why the team was out of alignment.
• 3:28
  SPEAKER_01: So today we're going to go through a three-step notebook LM workflow.
• 3:32
  SPEAKER_01: I'm going to show you where to park your resources, how to interrogate it, and then how to design the visual.
• 3:40
  SPEAKER_01: So the clear vision workflow.
• 3:43
  SPEAKER_01: All right.
• 3:44
  SPEAKER_01: So today, this, by the way, the process that I'm going to show you is the process that I use to design the slides for these live streams.
• 3:54
  SPEAKER_01: So slide slide deck.
• 3:56
  SPEAKER_01: So imagine you're in a car and your uh tire is out of alignment, right?
• 4:02
  SPEAKER_01: Well, it wobbles.
• 4:03
  SPEAKER_01: You've you've had that where you get at a certain speed and it becomes more obvious.
• 4:08
  SPEAKER_01: And teams that are are when they start to get momentum, if you don't have the team aligned, then what happens?
• 4:15
  SPEAKER_01: It gets wobbly, people quit, people get frustrated, customers complain.
• 4:20
  SPEAKER_01: You have all these uh issues that slow things down.
• 4:24
  SPEAKER_01: And so when you get when you you get everybody on the same page, then then they start to work in coordination, what and you pick up momentum.
• 4:35
  SPEAKER_01: But here's where where things break down.
• 4:38
  SPEAKER_01: You know, there's a common phrase in marketing that the content that you create needs to be at the level, eighth grade level.
• 4:49
  SPEAKER_01: Well, think about why that statement exists.
• 4:52
  SPEAKER_01: What assumptions are being made at that?
• 4:55
  SPEAKER_01: So that means that not everybody reads at a certain level.
• 5:00
  SPEAKER_01: It needs to be at a simple, easy to digest, is what that statement is trying to say.
• 5:06
  SPEAKER_01: Don't be verbose, don't be uh complicated, don't put a bunch of jargon, make it at an eighth-grade level.
• 5:13
  SPEAKER_01: You've you've seen that on social media.
• 5:15
  SPEAKER_01: Explain this to me like I'm an eighth grader.
• 5:18
  SPEAKER_01: Well, that's why why that exists is because it's a common pain point.
• 5:24
  SPEAKER_01: But here's the thing: we were put through school at least 12 years of school to do what?
• 5:32
  SPEAKER_01: To learn how to read, to learn how to write, to learn how to communicate concepts and uh feedback in in a very uh particular way using text.
• 5:45
  SPEAKER_01: We had to write reports, we had to turn in uh theses, we had to do all this was in text.
• 5:51
  SPEAKER_01: Now imagine, imagine it took us 12 years to figure out how to be competent in that.
• 5:57
  SPEAKER_01: But when you write something, that's your default go-to.
• 6:01
  SPEAKER_01: You write, all right, I need to write a plan.
• 6:03
  SPEAKER_01: I'm gonna write it in text, I'm gonna make it clear, I'm gonna be in depth, and you present someone this big deck of paper.
• 6:11
  SPEAKER_01: Well, guess what?
• 6:12
  SPEAKER_01: If you if it was painful to write it, imagine it's even more painful to read it, right?
• 6:19
  SPEAKER_01: But we're expecting everyone that we hand that to, we're expecting them that they're really good at reading, that they read fast, and that they have a high comprehension level.
• 6:28
  SPEAKER_01: And it's just not true.
• 6:30
  SPEAKER_01: It's not true.
• 6:32
  SPEAKER_01: That's why that saying says write this at a eighth grade level.
• 6:37
  SPEAKER_01: Well, we spent we were took us 12 years to learn how to write and communicate at a higher level, but yet here when we're in the workforce and we need to be effective and we need to live lead with clarity, and clarity wins, then we have to dumb down our stuff.
• 6:54
  SPEAKER_01: Well, the reason that the phrase a picture is worth a thousand words is because that's first principles.
• 7:03
  SPEAKER_01: That's where we learn to communicate how our day went.
• 7:07
  SPEAKER_01: We we drew a picture, we looked at pictures, and so much information can be communicated via a picture that all the details that we need to understand or to implement happen in the brain just by looking at a picture.
• 7:23
  SPEAKER_01: And so if you can visually communicate clearly where you're going, then guess what?
• 7:29
  SPEAKER_01: You get your team aligned and they start seeing the same point on the horizon and they start working together.
• 7:35
  SPEAKER_01: And that's what successful teams do.
• 7:38
  SPEAKER_01: Teams, whether they're corporate teams, whether they're they're sports teams, whether it's a government, an army, whatever that may be.
• 7:47
  SPEAKER_01: And so here's here's what we're gonna do.
• 7:49
  SPEAKER_01: We're gonna learn how to use Notebook LM to do this because Notebook LM has been tuned, you know, is presented to you as a tool to learn anything, but really when you if you use the correctly, you can communicate anything.
• 8:05
  SPEAKER_01: And so we're gonna we're gonna do several things here.
• 8:09
  SPEAKER_01: We're gonna learn where to park your specific sources.
• 8:12
  SPEAKER_01: So imagine, imagine that you're about to you're about to go and you can have a high-stakes conversation in a sales situation.
• 8:21
  SPEAKER_01: This sale, if you are able to get this company to partner with you, could be worth hundreds of thousands of dollars, millions of dollars.
• 8:32
  SPEAKER_01: The VIP clients that I work with, there are million-dollar outcomes on the table at stake in a presentation to help that customer understand where this company can fit in and solve a problem for them.
• 8:50
  SPEAKER_01: But if they go in with a bunch of text, then they're reducing their odds of success.
• 8:56
  SPEAKER_01: And so by getting like the prospect's website, go and get all the information from their website.
• 9:01
  SPEAKER_01: Maybe they have investment materials or they they have a um proposals or whatever information they have, go and collect that.
• 9:11
  SPEAKER_01: And then think about your solutions and the details and go and collect that, and then get recorded transcripts.
• 9:19
  SPEAKER_01: Maybe you've had conversations via Zoom.
• 9:22
  SPEAKER_01: Go get those transcripts.
• 9:23
  SPEAKER_01: And what did you do?
• 9:24
  SPEAKER_01: You collected all this information and you're about to combine it in a perfect place to start interrogating it and getting using AI and the natural storytelling, story um, honoring the rules of story power of notebook LLM to help you write a clear plan.
• 9:47
  SPEAKER_01: So when we go and look at, I'm gonna share my screen here.
• 9:52
  SPEAKER_01: I'm gonna go and go look at notebook LLM.
• 9:57
  SPEAKER_01: Here's what I'm talking about.
• 9:58
  SPEAKER_01: So if for this presentation today, this is exactly what I did.
• 10:03
  SPEAKER_01: I brought in, so every week I create a newsletter that goes out to my big list of folks that have signed up for this newsletter.
• 10:15
  SPEAKER_01: And so I go and I create that newsletter and I bring it back in.
• 10:20
  SPEAKER_01: So here's the uh here's the newsletter.
• 10:24
  SPEAKER_01: This is the actual newsletter that I I've written and brought it into this for today's example.
• 10:33
  SPEAKER_01: So I put brought it in as a source.
• 10:37
  SPEAKER_01: I also brought in I brought in just a comment, I brought in some a transcript of this audio overview as well.
• 10:49
  SPEAKER_01: But for today's exercise, I brought in that one particular newsletter.
• 10:56
  SPEAKER_01: Then it we I had a conversation and interrogated it, and then I came over here and I asked this is like having an in-house marketing team, a team that can write reports or write briefing docs, blogs, study guides, whatever.
• 11:16
  SPEAKER_01: I've got a team that can create slide decks, flashcards, infographics, mind maps, quizzes, whatever I need.
• 11:24
  SPEAKER_01: They can create audio overviews, even video overviews as well.
• 11:32
  SPEAKER_01: But I have this team that can produce all these, but they're gonna produce what?
• 11:37
  SPEAKER_01: Garbage in, garbage out, gold in, gold out.
• 11:42
  SPEAKER_01: And so I brought in gold.
• 11:43
  SPEAKER_01: I brought in a clearly defined, thought-out newsletter that listed out the today's topic.
• 11:52
  SPEAKER_01: Then I came down here and I asked it to create an infographic from that newsletter.
• 12:03
  SPEAKER_01: And that's what we're viewing today.
• 12:04
  SPEAKER_01: So, what do we do?
• 12:06
  SPEAKER_01: We bring in our sources.
• 12:07
  SPEAKER_01: This is a closed box system, meaning that it's going to produce gold because we're only bringing in golden assets that we're going to interrogate.
• 12:18
  SPEAKER_01: This is our chatbot.
• 12:19
  SPEAKER_01: Over here, we can ask it for to even drill down and focus or emphasize a particular point.
• 12:27
  SPEAKER_01: So we can ask it all sorts of stuff.
• 12:29
  SPEAKER_01: We can create this copy.
• 12:32
  SPEAKER_01: Let's say we wanted to do this.
• 12:34
  SPEAKER_01: I would come here.
• 12:35
  SPEAKER_01: So, what is this?
• 12:37
  SPEAKER_01: Make a list of the best one-liners from this source.
• 12:40
  SPEAKER_01: So, this visual output, for example, has a bunch of great one-liners in this.
• 12:47
  SPEAKER_01: So, look, this has a whole conversation, a 20-minute conversation, but they dropped some really cool golden nuggets or one-liners.
• 12:57
  SPEAKER_01: And so I came in here and I said, I told it to only look at this source, and I said, make a list of the best one-liners from this.
• 13:05
  SPEAKER_01: The ones that land the point by drawing a picture in the mind of the listener.
• 13:09
  SPEAKER_01: And it popped these out.
• 13:11
  SPEAKER_01: So I could take these, I can add them as a source right here.
• 13:16
  SPEAKER_01: I pop those in, take out the extraneous stuff, insert it.
• 13:23
  SPEAKER_01: You see how it's putting it in here as a source?
• 13:25
  SPEAKER_01: It it documented it.
• 13:27
  SPEAKER_01: Then I can come over here and ask it to create a slide deck from those one-liners.
• 13:34
  SPEAKER_01: So if I just click, I can just click a slide deck.
• 13:38
  SPEAKER_01: I don't have to go in and give it any special, let's just say presenter slides.
• 13:43
  SPEAKER_01: Now I may or may not be finished when we're by the end of this show, but here it is.
• 13:49
  SPEAKER_01: I'm demonstrating to you how you can do what I'm doing here.
• 13:54
  SPEAKER_01: All right, so back to back to our slide deck.
• 14:00
  SPEAKER_01: So what do we do?
• 14:02
  SPEAKER_01: We brought in our sources and then we interrogate it and ask it to create a plan.
• 14:09
  SPEAKER_01: So outline, so here's a good command.
• 14:11
  SPEAKER_01: Prompt outline exact steps and value add to create alignment.
• 14:17
  SPEAKER_01: Base the plan only on the parked documents.
• 14:21
  SPEAKER_01: Output go.
• 14:22
  SPEAKER_01: Write a vision for that for the outcome that helps the prospect see the aspirational future.
• 14:29
  SPEAKER_01: Okay.
• 14:30
  SPEAKER_01: Now, now we're going to design that visual slide deck, just like I demonstrated just before this.
• 14:36
  SPEAKER_01: So now that you have that clear aligned text, you want to make it visual.
• 14:41
  SPEAKER_01: And so we're prompting Notebook LM to do that.
• 14:43
  SPEAKER_01: And what it's going to do, we're putting in all this good gold, and now it's going to produce this outflow of great material.
• 14:51
  SPEAKER_01: And that's what I'm showing you at the moment.
• 14:54
  SPEAKER_01: So a thousand words of text, text creates friction, visuals connect the dots instantly.
• 15:02
  SPEAKER_01: And so you can see how these can empower and align.
• 15:07
  SPEAKER_01: You know, one thing, oftentimes you find yourself having to try to create the plan that a team will follow.
• 15:16
  SPEAKER_01: Well, each of these people have perspectives, they have biases, and they have opinions.
• 15:23
  SPEAKER_01: And so they're all going to be, they're all going to critique your plan based from their perspective.
• 15:31
  SPEAKER_01: And so by using these visuals, you can help align them because you're going to teach them something together.
• 15:38
  SPEAKER_01: And it creates what's called group efferescence or a group alignment.
• 15:44
  SPEAKER_01: And so that shared destination helps everybody start to see the point on the horizon that they're heading towards.
• 15:53
  SPEAKER_01: And so when you make the aspirational future visible, you eliminate friction, you eliminate that misalignment, that wobble, that the frustration, the wear and tear on the organization.
• 16:10
  SPEAKER_01: And alignment will naturally follow.
• 16:12
  SPEAKER_01: So by using Notebook LM, you can quickly overcome a bunch of hurdles.
• 16:20
  SPEAKER_01: And it's just a great, it's just a great way to lead successfully.
• 16:27
  SPEAKER_01: You know, as a leader, it's incumbent upon you that you learn these things.
• 16:31
  SPEAKER_01: And the leaders that you appreciate, they do this naturally.
• 16:35
  SPEAKER_01: But they it seems natural, but really what did they do?
• 16:39
  SPEAKER_01: They sat down and went to a similar project.
• 16:42
  SPEAKER_00: And using notebook and element AI makes that slower.
• 16:47
  SPEAKER_00: You may be seeing those maybe just a year.
• 17:05
  SPEAKER_01: And so what did we learn today?
• 17:07
  SPEAKER_01: We uh learned that text heavy is a trap, it creates friction on your organization.
• 17:14
  SPEAKER_01: That using visuals, you can help show the promised land.
• 17:19
  SPEAKER_01: And by using Notebook LM and putting it into a closed box where it's not going out on the internet and bringing a noise in, you stay focused on signal, you stay focused on the gold.
• 17:32
  SPEAKER_01: Gold in, gold out, right?
• 17:34
  SPEAKER_01: And then let Notebook LM, it's an amazing art director, it's amazing storyteller.
• 17:42
  SPEAKER_01: Use its power, its natural tuning to set you up for success.
• 17:47
  SPEAKER_01: You can do this, it's not a big deal.
• 17:50
  SPEAKER_01: Do some work.
• 17:54
  SPEAKER_01: Freelancer, Massoon, you're welcome, brother.
• 17:58
  SPEAKER_01: Thanks for thanks for sharing.
• 18:00
  SPEAKER_01: Go go and win.
• 18:02
  SPEAKER_01: Get your team aligned.
• 18:04
  SPEAKER_01: It's a competitive advantage.
• 18:06
  SPEAKER_01: All right.
• 18:07
  SPEAKER_01: Stay tuned next week for another episode of AI Made Simple.
• 18:12
  SPEAKER_01: Be sure to like, share, tell your friends and neighbors, talk about it at lunch with your parents, and we'll see you on the next episode of AI Made Simple.