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Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut
Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut
How did a $5 million marketing stunt turn into one of the top 5 marketing ideas of the last 50 years? In this episode of Brands, Beats & Bites, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with legendary CMO Bob Kraut (former CMO of Papa John's, Arby's, Pizza Hut, and Captain D's) to pull back the curtain on his iconic career of driving explosive business growth.
From orchestrating the famous Oprah Winfrey Pontiac G6 giveaway at General Motors to launching the first-ever iPhone pizza ordering application, Bob shares…
The skinny
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