Product First, Brand Impact Second (S2: E16)

Ecommerce Playbook: Numbers, Struggles & Growth · Nov 2, 2020 · 23m

We’re diving back into the story of 31 Bits, one of our newly acquired ethical jewelry brands. From its acquisition to proving viability, the growth journey has been a struggle. This week, we’re taking a whole new approach – making changes that center in part on talking less about the brand’s impact in the world, and more on how great the product is. Here’s how we’re approaching this new strategy.