Latest / The Bridges and Beacons Podcast / Selling with Story with Kyle Gray

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Selling with Story with Kyle Gray · The Bridges and Beacons Podcast

• 0:40
  SPEAKER_00: Hello, hello, hello, and welcome to the Mystic Nerd Squad podcast.
• 0:45
  SPEAKER_00: I'm your host, Kelly Meyerson, and today I am thrilled to have my friend Kyle Gray.
• 0:51
  SPEAKER_00: And before I introduce him to you, let me tell you a little bit about Kyle.
• 0:54
  SPEAKER_00: Kyle Gray is a world-class presentation coach, story strategist, and author who helps coaches, startups, and executives use storytelling to better communicate their unique value and improve sales with their audience.
• 1:09
  SPEAKER_00: He combines timeless storytelling with cutting-edge marketing to ensure you've got the right story to tell while presenting on sales call or in conversation, both online and offline.
• 1:21
  SPEAKER_00: Kyle, thank you so much for being here.
• 1:24
  SPEAKER_01: Ellie, thank you so much for having me on the show.
• 1:28
  SPEAKER_01: I'm so excited.
• 1:29
  SPEAKER_01: I've appreciated so much getting to know you.
• 1:32
  SPEAKER_01: And uh I'm I'm honored to be here.
• 1:35
  SPEAKER_00: It's it is a topic that is close to my heart because writing, storytelling has been something that I've been into since I was a kid.
• 1:44
  SPEAKER_00: Funny backstory when I was in first grade, I was terrible at handwriting.
• 1:48
  SPEAKER_00: And my teacher basically punished me like through like lots and lots of writing exercises, and I never got it right.
• 1:54
  SPEAKER_00: My second grade teacher realized I was creative and she got me into writing stories, and that's how I improved my handwriting.
• 2:02
  SPEAKER_00: So just a little fun background on me.
• 2:07
  SPEAKER_01: I have horrible handwriting, I'm left-handed.
• 2:11
  SPEAKER_01: And uh, when everybody was writing cursive in class, they were all like, tilt your your paper this way.
• 2:17
  SPEAKER_01: And so I developed this Captain Hook kind of writing style.
• 2:21
  SPEAKER_00: Yes, yes, as a yeah, as an OT, I feel your pain.
• 2:27
  SPEAKER_00: I work with kids on that all the time.
• 2:29
  SPEAKER_01: Became uh became a uh avaricious adopter of technology and avoiding, but uh no, I do love, I do love the the art of of writing with my hands, even though it's uh it's like a secret manuscript that only I can understand.
• 2:43
  SPEAKER_01: Um sometimes a good thing.
• 2:46
  SPEAKER_01: But it brings together um even even something that I feel is really relevant to this, um, which is kind of taking uh your what could be seen as a deficiency and really seeing it also as a benefit, an advantage, and a superpower.
• 3:07
  SPEAKER_01: And almost everything probably that we're going to be talking about in this episode has something to do with that.
• 3:17
  SPEAKER_01: Just I intuitively feel that.
• 3:20
  SPEAKER_00: Yes, yes.
• 3:22
  SPEAKER_00: And and I would dare say that your superpower that we're gonna be talking about today is storytelling.
• 3:31
  SPEAKER_00: So I'm just so curious, how did you get into really honing in your craft in telling great stories?
• 3:41
  SPEAKER_01: So I'll have to share three different starting points that will make up the weave of what storytelling is and means to me.
• 3:54
  SPEAKER_01: The first would be when I'm 19 or 20.
• 3:59
  SPEAKER_01: I am certain that the only way I'm gonna live a happy and fulfilled life is by being a rock star and a musician.
• 4:05
  SPEAKER_01: And I want to write songs that change people's minds.
• 4:08
  SPEAKER_01: I want to write chords that are beautiful and different, and they're like, whoa, this is really unique.
• 4:14
  SPEAKER_01: And um I put a lot of pressure on myself to write a great song and to make force it out.
• 4:22
  SPEAKER_01: And I forgot about enjoying the process at that time when I became so intensely committed and ended up uh kind of souring my relationship with music for a while.
• 4:34
  SPEAKER_01: The second thing that I didn't know what anything like, so no music, what else do I want to do with my life?
• 4:40
  SPEAKER_01: I want to travel, I want to go around the world and started going around the world.
• 4:46
  SPEAKER_01: And one I I lived a lot in South America, um, I lived a lot in Southeast Asia and started developing skills and talents uh in writing that was the first way that I could learn how to travel and live where I wanted to live and start to uh create that way.
• 5:06
  SPEAKER_01: And so I feel that my learning how to express myself in different languages in different countries and navigate strange uh situations was another thread.
• 5:20
  SPEAKER_01: And so I started my uh professional career as a writer, content marketer, blogger, and started to get tell the story of how a startup was growing um and working remote and kind of communicating with everybody and sharing the unfolding of that story, which was the beginning of my brand and my story and my business and the story engine, which uh has become the namesake for my website and my podcast and my most successful book.
• 5:50
  SPEAKER_01: And as this part of my career was developing, I was also uh experiencing extreme jaw pain.
• 5:59
  SPEAKER_01: I couldn't hike a quarter of a mile without uh having my knees really start to hurt.
• 6:05
  SPEAKER_01: I had a back pain all of the time.
• 6:07
  SPEAKER_01: And it just felt like if I could figure out something, I had something in my wrist, and if I could figure out how to deal with my wrist, it would just creep up to my elbow.
• 6:15
  SPEAKER_01: And I had anxiety and fatigue all of the time.
• 6:19
  SPEAKER_01: And no matter how many Tony Robbins books I would read, I was just uh intensely stressed and felt like I was always on the verge of failure.
• 6:31
  SPEAKER_01: And my career was growing and expanding at the time.
• 6:35
  SPEAKER_01: And after uh building some success as a writer and a content marketer, I found a company that was helping people speak from the stage and develop and share their stories and teachings as a strategy to grow their business.
• 6:50
  SPEAKER_01: And it reminded me of me being on stage as a performer, and I wanted to learn everything I could about it.
• 6:56
  SPEAKER_01: I started writing for them and writing their processes out, telling their story in the same way that I had done with the startup and learning their systems.
• 7:06
  SPEAKER_01: They started growing and hosting workshops, and and soon I would go like once a month to help uh 20 or 30 people position themselves to be a great speaker or write a great speech in in two or three days.
• 7:24
  SPEAKER_01: And one of these rooms happened to be filled with health and wellness experts.
• 7:28
  SPEAKER_01: This must have been maybe around 2017, 2018 for me.
• 7:34
  SPEAKER_01: And um, by then I had discovered that I had an autoimmune condition called Hashimoto's.
• 7:40
  SPEAKER_01: I had uh likely some gut health problems.
• 7:43
  SPEAKER_01: I had stopped eating gluten at very least by then, um, but uh was was really emaciated, had these big bags under my eyes, my face was very gaunt, I was skinny, I was tired, I was uh exhausted.
• 7:58
  SPEAKER_01: And I sat down next to this one woman and she's like, Hi, my name's Dr.
• 8:01
  SPEAKER_01: Grace.
• 8:01
  SPEAKER_01: And I help people overcome chronic autoimmune conditions through better gut health.
• 8:06
  SPEAKER_01: And I said, Really?
• 8:08
  SPEAKER_01: Well, your my clients must want this, and they try and do this, but that happens, just describing my own life through the lens of my story.
• 8:17
  SPEAKER_01: And she was like, Wow, you need to come work with me.
• 8:21
  SPEAKER_01: And over the course of a few months, she started taking me through Ahashimoto's protocol, started showing me labs and giving me a language and a system to approach things that I thought were just this weird black box of randomness and and I had no influence over.
• 8:38
  SPEAKER_01: Uh, she opened up my world in the matter of a few months, and a lot of the symptoms, like 80, 90 percent of the symptoms that were just defining my life, had melted away.
• 8:50
  SPEAKER_01: And the amazing thing about that was I had access to my mindset again.
• 8:55
  SPEAKER_01: I felt I could think more clearly.
• 8:58
  SPEAKER_01: It was it was as if I had the flu for years and I was tired and exhausted, and then for the first time got back up to like a baseline normal level of thinking, and it was incredible.
• 9:11
  SPEAKER_01: And so I started to realize how many really talented experts, just like this doctor, were having an incredibly difficult time reaching people, even though they had magnificent, powerful things that they had to offer.
• 9:26
  SPEAKER_01: They were consistently getting lost in the details, over teaching, and pretty much tying them, hanging themselves by their own noose of knowledge every time.
• 9:38
  SPEAKER_01: And people like me, and I had many other friends, particularly in my 20s, suffered from strange, intense uh things like I did.
• 9:49
  SPEAKER_01: One one one of my friends had Lyme disease, spends a quarter of a million dollars a year, is one of the most genius salespeople I've ever met, and was forced to be that way because he was spending so much money trying to treat his Lyme disease.
• 10:04
  SPEAKER_01: And and I realized that these experts needed to have their stories told and shared.
• 10:10
  SPEAKER_01: And so it this the sickness gave me a new purpose and gave me a new lease on life with my health.
• 10:16
  SPEAKER_01: And finally, to wrap this story up, as I began to learn about my own health and access my own health, I started to see the mental health components and the stories that we tell ourselves and began to train myself in the arts of understanding, just to treat myself better and to be a better friend to myself, understand the language and things that I was saying to myself.
• 10:41
  SPEAKER_01: And I started to see the same patterns of the stories that we would tell from the stage and the power that we can infuse into those stories are the same language and tools and ideas that we can use to infuse or limit ourselves with stories.
• 11:00
  SPEAKER_01: And I started to see that the process of taking somebody to the stage and upgrading their visibility was as much an internal process of changing how they see themselves and how they treat themselves and the decisions that they make, as well as helping others make a decision to work with them.
• 11:22
  SPEAKER_01: And this is where it's all started to come to a head after about 10 years with where this story is going.
• 11:32
  SPEAKER_01: And now I believe that creating a great talk that is uh your most powerful sales and growth and marketing tool for your business is a deeply intimate, personal, transformative act that should create the same enrollment in you as you want to feel in your audience.
• 11:54
  SPEAKER_00: Oh my gosh.
• 11:55
  SPEAKER_00: So that, wow, first of all, wow, those are three amazing components to your background.
• 12:03
  SPEAKER_00: And I think what I resonate most with is the having an autoimmune disorder.
• 12:10
  SPEAKER_00: I was so allergic to gluten and didn't know my whole life, suffered with headaches from like childhood, migraines, and finally in my early 30s, gave up gluten.
• 12:24
  SPEAKER_00: Like I just did, I did a living on live food diet and just took myself.
• 12:28
  SPEAKER_00: I I had been on every medication and I was like, I don't want to do this anymore.
• 12:32
  SPEAKER_00: I don't want to pay for the medications, I don't want the side effects.
• 12:35
  SPEAKER_00: I really think I know inside what's going on with me.
• 12:39
  SPEAKER_00: And so I stopped eating all these things and added food back in.
• 12:44
  SPEAKER_00: And like over the course of, oh my gosh, probably coming up on like 15 years now, I've been on that health journey.
• 12:53
  SPEAKER_00: But when you said that you started to have mental clarity again and you could actually do some good thinking, I felt that so strongly because that was the thing that made the biggest difference to me.
• 13:07
  SPEAKER_00: I didn't know how hard I was working at thinking and processing and you know, probably putting in an extra 150% than everybody else around me to do the same level of work.
• 13:20
  SPEAKER_01: So I never once did I wake up and think, wow, my gut dysbiosis is causing my anxiety today.
• 13:28
  SPEAKER_00: Right.
• 13:31
  SPEAKER_00: You know, um, but it's crazy because I didn't really have like a major health crash until um I had been married in my early 20s and divorced, and it was it was not a great experience all through.
• 13:47
  SPEAKER_00: And I got through it and then like changed my life, made better decisions, made a huge shift, and then my health started crashing.
• 13:55
  SPEAKER_00: And I was like, I don't understand.
• 13:57
  SPEAKER_00: I changed my life circumstance.
• 14:00
  SPEAKER_00: Why am I now getting sick?
• 14:02
  SPEAKER_00: Why am I now falling apart?
• 14:03
  SPEAKER_00: And I think it's because I was so disassociated from my body and my experience because of all that I was going through.
• 14:10
  SPEAKER_00: I could finally feel sick.
• 14:12
  SPEAKER_00: It was safe to feel sick, right?
• 14:13
  SPEAKER_00: So um, yeah, it's so crazy.
• 14:17
  SPEAKER_00: But anyway, that that I really resonated with personally from my own experience.
• 14:22
  SPEAKER_00: And I think the first thing once I got myself stabilized was I I need to talk to everybody who's experiencing this because I don't want anybody else to spend all the time and money that I spent trying to reconcile and figure out what the heck was wrong.
• 14:38
  SPEAKER_00: Like you said, like your friend with Lyme's disease, spending, you know, quarter million dollars a year just trying to feel okay, not even like great, just okay, like being able to function.
• 14:50
  SPEAKER_00: Um so that really hit me.
• 14:52
  SPEAKER_00: Yeah.
• 14:53
  SPEAKER_01: Yeah.
• 14:54
  SPEAKER_01: He would he would be a good guest for the show.
• 14:56
  SPEAKER_01: He also has a book called Walk the Line, where he he goes through his story, which is as magnificent.
• 15:03
  SPEAKER_00: Yeah.
• 15:03
  SPEAKER_00: And I I think the thing is a lot of people who suffer with any variety of chronic illnesses, whether they're autoimmune or otherwise, can sometimes sell themselves short in terms of what they're capable of doing.
• 15:22
  SPEAKER_00: Um and I think that's why a topic like yours is so important.
• 15:27
  SPEAKER_00: Because if there are people out there that are listening that really have big dreams and they feel like their limitations are preventing them from getting to those big dreams, that your big dreams can come true where you are right now.
• 17:04
  SPEAKER_00: You don't have to be at 100%.
• 17:08
  SPEAKER_00: And maybe you won't ever be.
• 17:10
  SPEAKER_00: Maybe your best is 80.
• 17:11
  SPEAKER_00: And that's okay.
• 17:13
  SPEAKER_00: Um, but anyway, that that is like a partially a diversion, but also I think so important for people to know.
• 17:21
  SPEAKER_00: And I think you sharing your story and your backgrounds and the struggles that you've had, I think people will resonate with.
• 17:29
  SPEAKER_01: I think so too.
• 17:31
  SPEAKER_01: And and I I it is important to acknowledge this.
• 17:34
  SPEAKER_01: And and yeah, uh, especially if you're a health and wellness expert, it's almost that you it's almost guaranteed that you came here because you you had something or somebody very close to you uh uh does.
• 17:47
  SPEAKER_01: And that's real and authentic and a good reason to be in this game and to want to help people, and true.
• 17:56
  SPEAKER_01: So if you're still dealing with it, and and a lot of experts are like this, they're like, Oh, I but I'm not perfectly healthy, so how could I walk people?
• 18:06
  SPEAKER_01: But you really only, especially if you're just starting out, but even the long ways on the journey, you need to be a few steps ahead, and you need to be the expert, and you need to be on the path, and and showing that you're continuously growing and improving is something that will build trust with your audience and and to be realistic.
• 18:25
  SPEAKER_01: So if I'm only at 80%, then I really need to think about what's the most effective thing that I could be doing.
• 18:34
  SPEAKER_01: And if being honest and true and sharing that story and and being able to be vulnerable with that, and the key to vulnerability, when people are vulnerable without a real purpose or strategy, it comes off as needy or insecure, or we worry that you're okay.
• 18:58
  SPEAKER_01: But if you understand the purpose, like I'm sharing this moment because I know it's going to reach you, and there's a there's a meaning to this pain for me that I want you to know and learn from and benefit from.
• 19:11
  SPEAKER_01: And when you can do that in service to somebody, that's that's the the good storytelling, and that's what creates the sense of authority.
• 19:20
  SPEAKER_01: Instead of all of the acronyms that are behind our names, all of the amazing things that we've done before, and all of the certifications and smart things that we have.
• 19:31
  SPEAKER_01: It doesn't matter unless we can can can reach out to the person that needs us most and say, I understand you and where you're coming from.
• 19:43
  SPEAKER_01: We don't need them to understand like we're how smart we are, are all the things that we know.
• 19:49
  SPEAKER_00: I think that's so important too.
• 19:52
  SPEAKER_00: Yeah.
• 19:52
  SPEAKER_00: And I I think that's a great mindset piece as well, because so many of us grow up feeling attached to our accomplishments.
• 20:01
  SPEAKER_00: So, you know, trying to hit all those milestones and things that we think we're supposed to do, or, you know, are evidence of our excellence.
• 20:13
  SPEAKER_00: Whereas I think connection is always going to beat out, you know, having all of these, like you said, acronyms at the end of your name and all the things that you've accomplished.
• 20:24
  SPEAKER_00: I think sometimes it can distance you from the people who need you to feel like they can see you face to face.
• 20:31
  SPEAKER_01: And that's exactly what people don't do.
• 20:33
  SPEAKER_01: And that's exactly what people are afraid of.
• 20:36
  SPEAKER_01: We are afraid we're not enough.
• 20:39
  SPEAKER_01: And so we need to flex our intelligence as much as possible so that they will be overwhelmed with information and know that they have no choice but to work with us.
• 20:48
  SPEAKER_01: And it it sounds kind of funny, but it's really is the strategy that a lot of us employ.
• 20:55
  SPEAKER_01: And it is a strategy from a wounded place of not actually having confidence in who you are and why you're serving.
• 21:03
  SPEAKER_01: You are telling us information, you're teaching us things to serve yourself, to prove you to us, and we can smell it.
• 21:12
  SPEAKER_01: Yeah.
• 21:12
  SPEAKER_01: Instead of I'm here for you, and I'm going to give you this information that will shift your perspective, that you'll be able to hear and feel when we know how to tell stories.
• 21:22
  SPEAKER_01: We know we we learn to find the right ingredients, and it allows us to connect and listen and show our audience that we've been listening.
• 21:32
  SPEAKER_01: If we're just trying to prove ourselves, then we're going to cobble together information.
• 21:36
  SPEAKER_01: We're going to get lost in tangents, we're going to speak way longer than we need to, and we're going to cause more confusion and less clarity.
• 21:44
  SPEAKER_01: And people will leave our talks, adding us to another person of the long list of people and things that don't work for them.
• 21:53
  SPEAKER_00: I've definitely done all of those things.
• 21:55
  SPEAKER_01: Me too.
• 21:57
  SPEAKER_01: Me too.
• 21:58
  SPEAKER_00: Oh, like, oh yes, so true.
• 22:01
  SPEAKER_00: And you know, and I I think it's also about doing the self-work to figure out like what is your angle?
• 22:08
  SPEAKER_00: What are you really trying to accomplish?
• 22:09
  SPEAKER_00: If you want to prove your worth, it's never going to happen external to you anyway.
• 22:15
  SPEAKER_00: Um but I love that telling a story, you know, and I've I've done some some book projects, writing chapters, you know, in particular teaching about holistic sleep approaches.
• 22:30
  SPEAKER_00: And, you know, the the framework that the books use, I work with uh Laura DeFranco, Brave Healer Productions, is telling a story where your experience putting people into the moment that it was hard for you, like writing about being a new mom and my bedroom is cluttered and a mess.
• 22:53
  SPEAKER_00: And there's at least six used glasses on the nightstand, and it gets dark out, and I start to panic because is this going to be another night that I don't sleep?
• 23:03
  SPEAKER_00: Whereas, like, if I started with my tool, here's what you're gonna do to help you sleep better.
• 23:09
  SPEAKER_00: People are like, but you don't even know what it's like, you know, to be really truly sleep deprived day after day after day.
• 23:17
  SPEAKER_01: I love that.
• 23:18
  SPEAKER_01: I have a similar shift that that I think illustrates this this same point really well.
• 23:24
  SPEAKER_01: Um, and what I love the six glasses on the nightstand.
• 23:28
  SPEAKER_01: That's something immediately that like we can see the moment and we can feel what the rest of the room is like.
• 23:34
  SPEAKER_01: And it's such it's nice because it's just like six words or something, and and it brings us right into the room.
• 23:41
  SPEAKER_01: We don't need a whole Edgar Allan Poe poem to make us experience a moment with you.
• 23:48
  SPEAKER_01: Um one person I worked with, a health coach who worked with children with gut health problems and their parents.
• 23:56
  SPEAKER_01: She had a proprietary process.
• 23:58
  SPEAKER_01: Which is something I love for health experts.
• 24:00
  SPEAKER_01: It's help you stand out and contextualize what you do in a beautiful way.
• 24:05
  SPEAKER_01: Her name for her process was great.
• 24:07
  SPEAKER_01: It was called Healthy Gut, Happy Child.
• 24:10
  SPEAKER_01: Perfect.
• 24:11
  SPEAKER_01: And then she started listing out the steps of this process.
• 24:15
  SPEAKER_01: And we we were working together on this.
• 24:17
  SPEAKER_01: The first step of her process before we worked together was eat more vegetables.
• 24:22
  SPEAKER_01: And the second step was eat fermented vegetables.
• 24:25
  SPEAKER_01: And I said, stop right there.
• 24:29
  SPEAKER_01: So let's pretend I'm a mom with the children with gut health problems.
• 24:33
  SPEAKER_01: And I'm hearing this right now.
• 24:35
  SPEAKER_01: And step one is eat more vegetables.
• 24:38
  SPEAKER_01: Have you seen my kid anytime something other than a piece of cheese touches his plate, there's a nuclear explosion.
• 24:45
  SPEAKER_01: Like I'm stressed.
• 24:46
  SPEAKER_01: It's a few months, it's like six months out for Christmas.
• 24:49
  SPEAKER_01: And I'm stressed right now because when the in-laws come, I don't want him to have a meltdown.
• 24:55
  SPEAKER_01: So how am I going to get my kid to eat more vegetables?
• 24:57
  SPEAKER_01: She immediately has an answer.
• 24:59
  SPEAKER_01: Oh, no big deal.
• 25:00
  SPEAKER_01: It's like this and starts telling me about how to get a kid not only to try vegetables, but eventually like vegetables and not just vegetables, but fermented ones.
• 25:10
  SPEAKER_01: It was this reverse psychology ninja geniusness.
• 25:15
  SPEAKER_01: And so it I said, Why don't we change the name to really reflect that?
• 25:21
  SPEAKER_01: Instead, instead of being prescriptive on what they should do, you are descriptive of what happens.
• 25:29
  SPEAKER_01: So we went from eat more vegetables to create an adventurous eater.
• 25:36
  SPEAKER_01: And isn't that nice?
• 25:37
  SPEAKER_01: Now, as a stressed-out mom, I can think, wow, my kid is excited to eat, and I can actually have a pleasant and stress-free lunch.
• 25:46
  SPEAKER_01: It's not as much about the vegetables.
• 25:48
  SPEAKER_01: I mean, that's a part of it.
• 25:50
  SPEAKER_01: But we don't really care, uh, you know, if our kids eat vegetables or not, if in the case that they're like behaving better.
• 25:59
  SPEAKER_01: And yeah, of course, we do care, and and that's a great thing, but having a nice, pleasant meal where we can experiment with new foods and and we're not like exploding is really what they're looking for.
• 26:10
  SPEAKER_01: And that was the magic.
• 26:11
  SPEAKER_01: And so uh that's that's the difference between trying to like tell them what to do and showing them that we understand them in these little shifts, little ways.
• 26:20
  SPEAKER_00: I love that.
• 26:21
  SPEAKER_00: You said going from more prescriptive to descriptive.
• 26:26
  SPEAKER_00: Um, and that, yeah, because you duh, I know more vegetables.
• 26:31
  SPEAKER_00: I get that.
• 26:32
  SPEAKER_00: But I love the idea of okay, but you know, getting my child to be excited about exploring food is huge, you know, and then it's that's that's like the gateway into everything that you're you're creating it as it's an adventure.
• 26:47
  SPEAKER_00: I love that.
• 26:48
  SPEAKER_01: Yeah.
• 26:49
  SPEAKER_01: And this is really where some of the magic happens with my work.
• 26:54
  SPEAKER_01: I'm not trying to change what you do or to give you a perfect line to convince somebody to work with you, but it's being able to understand storytelling and teaching frameworks and have a conversation where we can both be creative and apply friction and find something that's uh better because as as I experience this and you experience this, and everybody experiences, we're all like so deeply immersed in our own forest that it's really hard to be able, I struggle with this too.
• 27:27
  SPEAKER_01: I'm doing all kinds of customer research calls right now, trying to understand my language and how to communicate with my people.
• 27:34
  SPEAKER_01: I see it as as almost like a yoga practice that always must be kept up with in order to to really be a thing.
• 27:44
  SPEAKER_01: Um, but yeah, so having somebody else to provide the right friction and allow us to kind of see our own blind spots and and come to where the real gems and what we're teaching and what we're sharing are and share those effectively.
• 28:01
  SPEAKER_00: Yeah.
• 28:02
  SPEAKER_00: I think that's so great.
• 28:05
  SPEAKER_00: So tell me a little bit about how you're working right now.
• 28:09
  SPEAKER_00: How are people connecting with you?
• 28:12
  SPEAKER_00: If people are listening to this and they're like, this is exactly what I need in my life, how are they getting in touch with you?
• 28:18
  SPEAKER_00: What do you have going on?
• 28:20
  SPEAKER_01: Yeah.
• 28:20
  SPEAKER_01: Um, so for a long time, I've been working exclusively one-on-one with uh experts, usually in like a mid-six, seven-figure business, who are either have a big talk coming up or are speaking regularly and want somebody to provide that deep level of insight.
• 28:40
  SPEAKER_01: For my my one-on-one clients, I watch every speech, I give them minute-by-minute breakdowns of what they should be doing, how they should be changing.
• 28:48
  SPEAKER_01: And the ones that can implement on this make many times over what they invest in me.
• 28:55
  SPEAKER_01: And um, I'm also starting to work or open up a uh uh a group format, a mastermind format soon, where I want to take a group of about six to ten people through the same process of I have how to build a great talk written out through frameworks and systems of like, here's a specific statement we use here, here's how we're gonna tell a story here, here's why and what to teach.
• 29:21
  SPEAKER_01: Walking people through this same process that I usually take people through one-on-one, and having discussions and allowing them to connect with each other and feel those deep, challenging moments that inspired them.
• 29:34
  SPEAKER_01: And I believe that a group of people going through this and feeling inspired by their own stories and excited and getting a story crafted and a talk crafted and ready to go, they can share opportunities to get on more podcasts, they can share opportunities to get on more stages, to have more joint ventures and to carry each other through this transformative process together.
• 29:58
  SPEAKER_01: So that's still in a very early stage.
• 30:01
  SPEAKER_01: Maybe, maybe if somebody's uh really interested in something like that, they're they're welcome to reach out.
• 30:06
  SPEAKER_01: And I also have um many books and a podcast and storytelling resources for anybody who maybe is not ready to work work with uh me privately.
• 30:16
  SPEAKER_01: I have uh a podcast where I'm creating stories with experts and thought leaders all of the time.
• 30:22
  SPEAKER_01: I have an origin story creation course that you can have for free.
• 30:26
  SPEAKER_01: And I'll make sure to get this over to you guys in the in the show notes.
• 30:29
  SPEAKER_01: And I have three books.
• 30:31
  SPEAKER_01: Um, two of them are on a storytelling um for content marketing and storytelling for business.
• 30:37
  SPEAKER_01: But there's lots of different resources that you can use to start applying these ideas and getting better results in your business every day.
• 30:44
  SPEAKER_01: And uh yeah, just as a matter of fact, if anybody like reaches out from this episode, I'd love to I'd love to hear from you.
• 30:52
  SPEAKER_01: And uh yeah, we'll make sure to get you get get you something special to to advance you anyway that we need.
• 30:59
  SPEAKER_00: That's awesome.
• 31:00
  SPEAKER_00: Yes, you have such a generous offering of supports and resources, and I definitely recommend um anybody listening who's into it to support another author, always supporting other authors, um, buy a book, share a book, you know, um, and really dive into this topic because it's so it's so meaningful.
• 31:23
  SPEAKER_00: Um, and it really makes me laugh because I had started the beginning of the summer talking with a couple um writing friends of mine about creating a collaborative of writers uh in my area, in the tri-state area, uh, New York, uh, New Jersey, and Connecticut.
• 31:41
  SPEAKER_00: Um, and the amount of times that I've seen the word storytelling this summer is hysterical.
• 31:49
  SPEAKER_00: And you think about all of the magic that happens when you try to manifest something and all of a sudden it shh just like truly magnetized.
• 31:55
  SPEAKER_00: So I'm really excited that it magnetized your work to me, Kyle, because I really have been enjoying following you on LinkedIn, listening to your podcast.
• 32:04
  SPEAKER_00: It's a great podcast.
• 32:06
  SPEAKER_00: Um, listened to a recent episode, and I just, it's a really good illustration of the way that you work for people to see the value that you're offering to your clients.
• 32:15
  SPEAKER_00: And it sounds like the mastermind will be a lot of fun for people too.
• 32:20
  SPEAKER_01: Ellie, thank you so much for seeing me, for being such a great supporter.
• 32:24
  SPEAKER_01: And it's been awesome getting to know you on LinkedIn as well.
• 32:27
  SPEAKER_01: Thanks for sharing this space, and this is a great start at an amazing show.
• 32:32
  SPEAKER_01: And um, you're you're making a big impact in the world.
• 32:34
  SPEAKER_01: So thanks for having me on the podcast today.
• 32:37
  SPEAKER_00: Well, thank you so much.
• 32:38
  SPEAKER_00: That it's always nice to get a little love reflected back.
• 32:42
  SPEAKER_00: It's love what I do.
• 32:43
  SPEAKER_01: Being a podcaster, this is a labor of love, and uh, and there's so much that goes into this beyond just sitting down and having a fun conversation that's really unseen by a lot of people.
• 32:55
  SPEAKER_01: But but yeah, I know totally.
• 32:58
  SPEAKER_00: Oh my gosh.
• 32:59
  SPEAKER_00: And and thank you.
• 33:00
  SPEAKER_00: And I'll I'll do a shameless plug of my own.
• 33:03
  SPEAKER_00: One of the things that I've been excited about, um, it took me a long time to get started on my podcast.
• 33:08
  SPEAKER_00: I sort of kept getting ready to get ready to get ready.
• 33:12
  SPEAKER_00: You know, I don't have all the things, I'm not sure what to do.
• 33:15
  SPEAKER_00: And I just started, but uh kind of in the same way, storytelling like bumped you on the head and said, here's a framework, Kyle.
• 33:22
  SPEAKER_00: Let's make this easier for everybody.
• 33:24
  SPEAKER_00: I came up with a framework, how to get started on your podcasts to help people because I really believe that a great podcast platform does such wonders for your visibility, your reach, connecting with people.
• 33:39
  SPEAKER_00: Um, and I really started my podcasts with the purpose of shining a light on holistic healers, helpers, people like yourself, Kyle, who are doing really amazing work and just becoming more visible in the world.
• 33:51
  SPEAKER_00: I think there's a statistic about 70% of the information that women take in is audio.
• 34:01
  SPEAKER_00: So podcasts, listening to books on tape, listening to music, they get it through audio because they can multitask.
• 34:08
  SPEAKER_00: So um if you're somebody who considers women part of your audience and people you want to work with, a podcast is a great option for you.
• 34:16
  SPEAKER_00: So I will throw my information in the show notes as well if you're interested in learning about how to start a podcast, because it doesn't have to be challenging.
• 34:24
  SPEAKER_00: It can be easy and fun.
• 34:26
  SPEAKER_01: I would love to just add that having your own podcast, and the best thing about my show has been the opportunity to create conversations with people that we we're both winning from this.
• 34:39
  SPEAKER_01: We both get to know each other a little bit more.
• 34:41
  SPEAKER_01: And um, I think one of the most valuable things that you can do is expand your network as an entrepreneur.
• 34:48
  SPEAKER_01: So it is a great way to cultivate your audience and and you should be serving your audience for sure.
• 34:55
  SPEAKER_01: And it's such a perfect opportunity to create an invitation to speak to all of the people that you've always wanted to speak to.
• 35:03
  SPEAKER_01: And they're much more likely to say yes if there's a podcast with a great theme and a great vision behind it.
• 35:10
  SPEAKER_01: So it opens up incredible doors for you.
• 35:12
  SPEAKER_01: Uh and and I agree.
• 35:15
  SPEAKER_01: I also waited a long time.
• 35:16
  SPEAKER_01: I waited years listening to podcasts before trying anything with my business.
• 35:21
  SPEAKER_01: And I wish I would have started sooner.
• 35:26
  SPEAKER_01: But today's the day for you.
• 35:29
  SPEAKER_00: Yeah.
• 35:30
  SPEAKER_00: Yeah.
• 35:31
  SPEAKER_00: Well, thank you so much, Kyle.
• 35:32
  SPEAKER_00: Thanks for your time.
• 35:33
  SPEAKER_00: Thanks for your vulnerability and truth.
• 35:36
  SPEAKER_00: And um, if you enjoyed this episode, make sure you like, you share.
• 35:42
  SPEAKER_00: Um, go find Kyle in all the places, follow what he's doing.
• 35:46
  SPEAKER_00: Um, you won't be sorry that you did.
• 35:48
  SPEAKER_00: Um, and remember stay curious.
• 35:51
  SPEAKER_00: You never know where your curiosity is going to lead you.
• 35:54
  SPEAKER_00: Take care, everyone.