028 - Building a Trusted Local Brand: How Businesses Can Connect With New Movers
In this episode of Be Locally Loved, Laura sits down with Jeremy to explore how local businesses can build lasting relationships with new residents instead of relying on one-time promotions to attract customers. Their conversation highlights a valuable opportunity for businesses: connecting with families as they move into a community, settle into their homes, and begin looking for trusted local services.
Jeremy explains why traditional marketing tactics, such as direct mail offers and discounts, don't always create lasting customer relationships. Using examples from industries like home…
The skinny
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