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How to Win at Bat to Win the Game – Dave Lorenzo 5 minute Podcast

In this 5-minute extract from Dave Lorenzo’s interview with Matt Heinz we learn the kernel of truth that drives a new business relationship that turns into a sale or becomes a bust. This is part of the discussion with Dave Lorenzo about his book, "The 60 Second Sale"

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To hear the full interview, go here: Can a First Impression Make or Break Your Sale? Q&A with Dave Lorenzo

"The 60 Second Sale is about creating a condition under which, if your best client, the person who trusted you most in the business world, had a need and you called them up, it would only take you 60 seconds to…

The skinny

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