Latest / Bloomberg Intelligence / Anthony and Elain Lassman on Luxury Travel (Audio)
Transcript
- 0:00Speaker 1: Matt Miller in here for Kathleen Hayes is a joining
- 0:03Speaker 1: pim Fox for this hour. We are going to talk
- 0:05Speaker 1: as we approach the weekend about travel, and not just
- 0:08Speaker 1: any travel, but luxury travel. I want to bring the
- 0:11Speaker 1: co founders of Note to Ben, a which is of
- 0:13Speaker 1: a spoke luxury travel and lifestyle company seeks out and
- 0:17Speaker 1: manages extraordinary experiences for illustrious international clientele. Anthony and Elaine
- 0:22Speaker 1: last Man join us in studio. Welcome and thank you.
- 0:26Speaker 1: Let's talk about the luxury travel market right now and
- 0:30Speaker 1: the growth or lack thereof um. Elaine, do you find,
- 0:35Speaker 1: because I know that you focus in one sense on
- 0:39Speaker 1: women seeking out luxury travel experiences, do you find that
- 0:42Speaker 1: this is a growing industry? Yes? In a single world,
- 0:46Speaker 1: Yes it is. Women are traveling more and more on
- 0:49Speaker 1: their own and UM not not do so either? Uh?
- 0:55Speaker 1: And is that part of the growth in general that
- 0:58Speaker 1: we're just getting much like a labor force that all
- 1:01Speaker 1: of a sudden gets an inflow of women, um? Workers,
- 1:05Speaker 1: do we see women taking their own trips, not afraid
- 1:09Speaker 1: to go away with without men or other other friends? Um?
- 1:13Speaker 1: Is that part of the big growth of the travel
- 1:15Speaker 1: industry right now, well, if I could come in there,
- 1:17Speaker 1: I would say that Number one, there are far more
- 1:20Speaker 1: women involved in business, far more women who are CEOs
- 1:25Speaker 1: leading luxury brands, a greater number of women holding key
- 1:29Speaker 1: positions in finance. And they want to travel, and they
- 1:34Speaker 1: very often need to travel solo. Either they're unmarried or
- 1:39Speaker 1: they're traveling for a combination of business and pleasure, and
- 1:42Speaker 1: so they need the right people to organize everything for them.
- 1:46Speaker 1: They want to be secure, they want to feel that
- 1:49Speaker 1: they are being guided to the right places where they
- 1:52Speaker 1: can dine solo and be perfectly comfortable within the environment.
- 1:57Speaker 1: These are royal areas of speciality where luxury providers or
- 2:02Speaker 1: providers of of high end managed experience like us come in.
- 2:09Speaker 1: How do you define this kind of luxury travel? Can
- 2:11Speaker 1: you give us some statistics in terms of what kind
- 2:15Speaker 1: of air travel, what kind of hotel stays, what kind
- 2:18Speaker 1: of prices. Absolutely, I would say that quite a number
- 2:24Speaker 1: of the people were speaking of fly privately. Some of
- 2:28Speaker 1: them would fly first class transatlantic and then fly privately
- 2:33Speaker 1: on the short haul legs such as Europe or within Africa.
- 2:36Speaker 1: When they're doing safari. Generally speaking, they will take a
- 2:41Speaker 1: junior suite and up. So if you were to take Paris,
- 2:46Speaker 1: for example, a standard luxury room in one of the
- 2:49Speaker 1: Palace hotels is euros per night, but many of our
- 2:53Speaker 1: clients automatically want the best suites and they could be
- 2:57Speaker 1: fifteen thousand euros a night up to fifteen erods tonight.
- 3:01Speaker 1: I was just looking and you know, looking at your
- 3:03Speaker 1: website and some of your clients include people like Michael Course,
- 3:07Speaker 1: the fashion designer. In this world of private jet travel,
- 3:14Speaker 1: is this last minute planning or is this something that
- 3:17Speaker 1: you're working on an annual or or a quarterly basis.
- 3:20Speaker 1: I think I think that's a very very appropriate question
- 3:24Speaker 1: because one of the skills in what we do so
- 3:28Speaker 1: having a private client management service such as nota ben
- 3:33Speaker 1: a Global, which is I I often compare it with
- 3:37Speaker 1: asset management controlling people's wealth. So advising people's wealth, you
- 3:43Speaker 1: have to be able to pull strings. You have to
- 3:45Speaker 1: have the connections, the contacts, the accessibility to do things
- 3:50Speaker 1: last minute. I always recall one of our clients based
- 3:54Speaker 1: in Canada who suddenly the weather changed and she got
- 3:58Speaker 1: a bit cold, and she end up on a Friday
- 4:01Speaker 1: and expected to go to Brazil on the Sunday, admittedly
- 4:04Speaker 1: in their plane stopping off in the Caribbean, but it's
- 4:08Speaker 1: it's we want to do it now. So what exactly
- 4:12Speaker 1: do you do? Elaine? I'm reading through your your tips
- 4:14Speaker 1: and UM, I see that you could have advised that
- 4:17Speaker 1: client to be wearing Laura piano because of the storm
- 4:20Speaker 1: proofd material and she was in a stormy Canadian area.
- 4:23Speaker 1: What what um? What is the service that you and
- 4:26Speaker 1: Anthony provide? Essentially, I head up the lifestyle division of
- 4:31Speaker 1: note Mede, So when it when it's it's required, UM
- 4:36Speaker 1: an advice is sought for, whether it's a fashion advice,
- 4:40Speaker 1: whether it's beauty, whether it's massage, therapies, whatever, fitness, nutrition,
- 4:48Speaker 1: they'll defer to me because when they're traveling, they want
- 4:51Speaker 1: to access the best people to to provide whatever it
- 4:55Speaker 1: is they're looking for or looking to buy UM. And
- 4:58Speaker 1: that's where we're I come in where I step in
- 5:01Speaker 1: because you see it's experience over acquisition, and we're seeing
- 5:06Speaker 1: that travel, I mean wonderful experiential travel is the currency
- 5:10Speaker 1: of status. A lot of our clients are less interested
- 5:14Speaker 1: in buying the latest fancy car or the or the
- 5:17Speaker 1: women having another piece of jewelry. It is about the
- 5:20Speaker 1: travel experience. But the one thing that they do really
- 5:24Speaker 1: want and where Alane's team come in it may be
- 5:28Speaker 1: to do with well being, grooming, anti aging, um, they
- 5:32Speaker 1: want to have a fitness instructor, they want to have
- 5:36Speaker 1: a yoga instructor. There are many many areas of that
- 5:40Speaker 1: where the lifestyle so note Benny now is focusing very
- 5:45Speaker 1: much on experiential travel, conventional luxury travel, well being and
- 5:52Speaker 1: the the lifesty SAT and also the latest thing real estate.
- 5:58Speaker 1: We've gotta run. I want to thank you very much.
- 6:00Speaker 1: Check Anthony and Elyne Lassman, co founders of nota Bene.
- 6:04Speaker 1: This is Bloomberg