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From Accenture to Aircraft Hangars: Ajmal Mushtaq’s Boss Pizza Empire & the Franchise Formula
In this fire-powered episode of RecTalk, filmed once again at Firefish HQ (https://www.firefishsoftware.com/), Nitin Sharma sits down with the unstoppable Ajmal Mushtaq—law grad turned corporate consultant turned food industry juggernaut—to unpack the explosive growth of Boss Pizza, the UK’s fastest-growing pizza franchise.Ajmal shares the behind-the-scenes grind that turned a single kitchen into a franchise blueprint, marketing secrets that put Boss Pizza on the map (spoiler: TikTok is king), and why simplicity and execution beat corporate theory every time. From franchisee attraction…
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