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#199. Storytelling, going stale and Super Bowl commercials
It’s that time of year—where brands spend a big chunk of their advertising budget for 30 seconds of your attention during the biggest game of the year: the Super Bowl.
While Bad Bunny might’ve secured himself as the Halftime highlight, we were keen to see which brand stories stuck out during commercial breaks.
After covering some of the most noteworthy Super Bowl ads in Episode #54, we pick up on the common story shapes, tropes and visual tools that these shiny ads utilize. What still works? What is getting stale?
We invite GhostRanch Creative Director Jeff Carter and Technical Director Steve…
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