Latest / Healthier: Building Health & Fitness Businesses
How Stride built an £800-a-year membership with 85% renewals | Andrew Steele | Healthier Ep 12
Andrew Steele won an Olympic medal for Team GB, then built Stride, a preventative health membership with almost 16,000 paying customers in 65 countries.
Stride hit a £4m run rate within three months of launch, bootstrapped, mostly selling DNA tests that nobody can buy twice. We talk about how Andrew went back and worked out why people were really buying, the three jobs customers hire Stride for, the GLP-1 programme nobody wanted, why going direct to consumer first made gyms, resorts and employers easier to sell to later, how he has mixed bootstrapping with VC and non-dilutive funding, and how…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.