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The Business Idea Hiding in “Someone Should Fix That”
Entrepreneurship doesn't always arrive as a brilliant invention. Sometimes it sounds like “Why don't they move that over here?” Tony Chapman offers a way to recognise when an ordinary observation might contain something worth building.
A sock store makes the point unexpectedly. The hurdle wasn't traffic, margins, or the socks themselves: it was shipping. That changes the question from what to sell to what needs solving. How much opportunity sits in the work surrounding a purchase?
And what about the inconveniences so familiar they barely register as problems? Waiting for a taxi…
The skinny
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