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Ford Pro's take on tech shortage, work truck TCO, and journey to zero downtime

Modern work trucks have become very advanced, and OEMs' strategies to manage those trucks even more advanced. Ford Pro's Eric Rice, general manager of U.S. fleet sales, details the industry's latest trends: driver assistance, predictive maintenance, the technician shortage, and more.

Timestamps:

02:23 - Total cost of ownership

07:35 - Advanced safety tech

11:35 - The technician shortage

16:30 - Machine learning for actionable data

18:30 - Race to zero downtime

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