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What Is SMS Marketing (and How You Can Leverage It)? | Ep. #318

In Episode #318, Eric and Neil discuss what SMS marketing is. Tune in to learn how you can optimize your SMS campaigns and increase those open rates! Eric and Neil also discuss what NOT to do when it comes to SMS.

Time Stamped Show Notes:

00:27 – Today’s topic: What Is SMS Marketing (and How You Can Leverage It)

00:42 – SMS stands for Short Method Service

01:07 – If someone opts in to your email list and you’re able to get his number, send them a message

01:12 – Open rates for text messages are higher

01:47 – Neil uses SMS for reminders with their marketing campaigns

02:15 – Neil sends SMS…

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