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How Brands Use Short-Form Video for B2B Marketing in 2026
Lucas and Luna dive into the surprising rise of short-form video in B2B marketing. They break down why platforms like LinkedIn and TikTok are seeing massive engagement from decision-makers, how companies like Gong and Zapier built brands through 60-second clips, and the specific metrics that matter—like video completion rate and share-to-impression ratio. Lucas shares a concrete example from a B2B SaaS company that replaced white papers with short video series and saw a 40% lift in qualified leads. Luna pushes back on whether this works outside tech, and they land on a practical framework…
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