Latest / Early Edition with Ryan Bridge
Ryan Bridge: Nicola's supermarket bust up isn't serious
Nicola's supermarket smash-up is not serious.
She's playing a very risky political game and she knows it.
Cost of living is the only game in town this election – win on the cost-of-living battle and you win the war.
Nicola thinks by looking tough on supermarkets she'll earn the respect of the 'squeezed middle'.
But, as I've said many times before, even if you wipe out all the so-called 'super profits' the supermarkets are making, you benefit by a few extra dollars per week.
But there's a big "if" here.
Our supermarkets are run very efficiently. Yes, they are dominant, too dominant, but that…
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