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134 - Eyes on the Prize (Goal Setting, Fundraising Metrics, Donor Visits): Andrew Robison
And, we're back! After a Petrus Development Show hiatus, we return with an interview with Petrus president, Andrew Robison. Andrew and Rhen, Petrus's marketing director, are back with a new episode about goal setting, and it's a good one!
It's the beginning of a new year, and Petrus is all about goal setting. Organizations have goals, and fundraisers need to have goals, too. That said, have you ever wondered what goals you, as a fundraiser, should be making for your work? If so, Andrew and Rhen answer these questions and more.
Are there specific activities fundraisers should consider for…
The skinny
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