Latest / Punk CX: Customer Experience Insights with Adrian Swinscoe
Think you know Gen Z? Think again - Interview with Matt Powell of Great State
Today’s episode of the Punk CX podcast is with Matt Powell, Creative Director at Great State, a digital product and service design agency. Matt joins me today to talk about some research that they recently released called Shifting States, which examines Gen Z behaviours and digital expectations. We explore the implications of this research, what it means for brands, and how they should adjust their thinking and marketing. Additionally, Matt outlines five principles that will help brands build reciprocal loyalty, particularly with their Gen Z customers.
This interview follows on from my recent…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.