In 18 Months Your Customers Won't Be Talking to You. They'll Be Talking to Your Agent. | Ep. 52 - Masha Sharma

Connected Conversations · May 27, 2026 · 58m

"In eighteen months, most small-business owners won't be talking to their customers. They'll be talking to their agents."

Masha Sharma leads merchant experience at Groupon — over a million small businesses, many of them immigrant-owned. In this conversation, we get into what changes when 60% of work is built by AI, why every campaign is starting to sound the same, and what Masha calls becoming the "conductor of your own AI orchestra."

Plus her answer to the question we ask every guest — what conversation she wishes more people were having.

Hosted by Elena Petrova. Produced by Ad Astra, Inc.