Peter Sloterdyk on why brands must stop pandering to purposes
Marketers need to stop allowing their brands to pander to purpose, chief marketing and technology officer for Koala, Peter Sloterdyk, has told the Mumbrellacast.
Speaking to Mumbrella’s head of content, Damian Francis during Pride Month, Sloterdyk delivered a strong opinion on the growing regularity of brands attaching themselves to causes, particularly when it is without the necessary thought required to do justice to the strategy.
Sloterdyk spoke to Francis for the Mumbrellacast over 45 minutes in a wide-ranging interview that touched on running the marketing for one of Australia’s most…
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