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Surviving Algorithm Shifts: Clear Messaging and Smart Advertising
Most companies don't lose ground because their product weakens or their team stops working. They lose ground because the message drifted - gradually, quietly - while everyone was busy chasing the next platform update.
A clear message isn't a marketing asset. It's operational infrastructure. And when algorithm shifts, shrinking social ROI, and an AI-saturated ad landscape all arrive at the same time, the companies still standing are the ones who never let the message get blurry in the first place.
Jess Dewell talks with Rihab Abouzaki, Expert in GCC–US Advertising at This N That…
The skinny
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