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#197 Fulfillment 101: Cutting Shipping Costs Without Losing Customers
For most sellers, shipping eats the largest slice of the budget.
But with the right strategy, it can become your most powerful competitive edge.
Lori from Falcon Fulfillment joins Neil to unpack how the fulfillment industry is transforming, from Amazon’s two-day dominance to the rise of smarter, more profitable shipping models.
They dive into how brands can cut costs, use AI to optimize logistics, and compete in an eCommerce world where speed isn’t the only advantage. Whether you’re scaling DTC or managing 3PL relationships, this episode breaks down the hidden levers that drive fulfillment…
The skinny
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