Latest / Success Story with Scott Clary / Lessons - Why Passion and Grit Aren't Enough | Michael Dermer - From Wall Street Lawyer to Serial Entrepreneur
Transcript
- 0:00In this lessons episode, explore why entrepreneurial thinking is essential in both start-ups and
- 0:04large corporations. Discover how adopting this mindset keeps organizations competitive,
- 0:09understand how to present innovative ideas effectively within bureaucratic systems,
- 0:13and uncover how perspective, shape by pressure, passion, pleasure, and pain leads to better
- 0:17decisions for lasting success.
- 0:19And one thing that you mentioned, and you sort of highlighted on your site, and I like it a lot,
- 0:31there's people that are in all walks of life all stages in their journey trying to do a thing,
- 0:36you know, the side hustle is more popular than ever now. And one of the pieces that you actually
- 0:40mentioned was entrepreneur, entrepreneurism is not nice to have, it's a skill that must be unlocked
- 0:45in every company. So, speak to me about what that means for somebody who's in a company that
- 0:50doesn't understand how they can associate with the word entrepreneur.
- 0:53Yeah, it's a great point. So there's two kind of lens of this. One lens is, okay,
- 0:59you're in a company and you're thinking about leaving and doing your own thing, and that applies
- 1:02to some of the things that we've just been talking about. But companies to compete have to think
- 1:08like entrepreneurs, right? I mean, I mean, Amazon should not exist, right? Walmart should have
- 1:14created Amazon, and Blockbuster should create a Netflix, and so many should have created Spotify,
- 1:19like these organizations had all the way with all the duties of things. And today, if you don't think,
- 1:25we call it think like an entrepreneur, if you don't think like an entrepreneur within a larger company,
- 1:30you're just going to become kind of the next, you know, company that just doesn't stay up
- 1:35with the times. And that's a difficult thing to do, right? Because large companies don't operate
- 1:40that way. They think about quarterly numbers, and it's really hard for them to innovate. So,
- 1:44we have a program called think like an entrepreneur, which is a training program,
- 1:48which helps large organizations take what you learn from entrepreneurs, and employ it within a
- 1:53corporate environment to try to create some of these methodologies and thought processes that
- 1:57entrepreneurs have all day long, but just don't regularly get deployed in a corporate environment.
- 2:03Do you feel like you have advice for people that feel like they're being, I guess, held down,
- 2:09or just like their ideas are being choked out in the organization? How do they actually thrive
- 2:17in a company that is by the quarterly numbers with all the red tape? I'm curious as to how to do that.
- 2:24So, the people that rise, the men and women that rise to senior levels within organizations are
- 2:31the ones that are able to deliver results, right? There are ones that if you ask them, what do you do
- 2:36with your job? The first thing they're going to do is give you a number, right? I deliver X. I
- 2:41deliver this sales or this expense savings or whatever it may be, and this shareholder value.
- 2:46Those people are always interested in innovations that work, right? So, if you're stipled and
- 2:52you're in an organization, I mean, I think that we talked about before, we sold the health plans.
- 2:57Health plans did the same thing for 50 years, and the people that you were selling to were the very
- 3:03same people that put in place the things that you were trying to get rid of, right? So, and the
- 3:08same thing exists within an organization. What I would say is I would respectfully, whether it's
- 3:14the innovation people or the senior leaders in your group and say, listen, do your homework,
- 3:19like come up with a business plan, come up with a business case. Don't just walk in somebody who's
- 3:23the executive VP of BobbieBlo and say, I have an idea. Do your work and put it in a package,
- 3:30but say, this I believe that this can deliver us revenue, competitive differentiation,
- 3:37significant cost savings, and I'd like to have the opportunity to present it to you.
- 3:40And I can tell you that the people that are in those roles,
- 3:43are certainly you and me, we would always want to have that conversation if it was something that
- 3:49was credible, even if you're stifled at different levels of your organization.
- 3:52Yeah, not a good, very good point, very well said. I think that that's something to take note of,
- 3:58like you don't even if you feel like the organization doesn't support, or perhaps you don't see the peers,
- 4:03your peers working on things like this, take that initiative. And I think the takeaway message
- 4:10of the lesson is to, you know, you'd be surprised at what you can accomplish if you start going out
- 4:15there. And like you said, acting like an entrepreneur within a company and pushing these ideas in
- 4:19front of the right people or presenting them in front of the right people, it could really take
- 4:22that career to the next level within an organization. I can tell you what I did when I started my
- 4:29company. Our clients were health plans. And we're an early stage company. I used to literally sit
- 4:34down at eight o'clock at night and leave voicemails for the CEOs of our nation's largest healthcare
- 4:40companies, United Health Care, and I got seven out of 10 calls back. And that wasn't because of my
- 4:47bubbly personality. I basically said, listen, there's going to be a health plan here in the United
- 4:52States that's going to have a reward program just like Marriott and City Bank. And the one that does
- 4:57is going to win the consumer and the one that doesn't is going to fall behind. This is what we're
- 5:01doing. Give us a call back, right? So the CEO would normally say, I you could never get to the CEO.
- 5:06If you go to somebody and say, this is how you really win or this is how you really lose,
- 5:13right? They will break all the rules for you. Obviously, you have to be concise and unpointed
- 5:18and really talk to something that really makes a difference. But the people that arise to senior
- 5:22levels rise to senior levels because they cut through things and ultimately deliver some kind
- 5:28of financial performance. One point that I wanted to highlight because you list off
- 5:35a whole bunch of problems with mentors that align themselves with entrepreneurs,
- 5:43people that oversell themselves, people that are only looking for winners,
- 5:46so on and so on, that keeps going going. So as an entrepreneur, it's scary out there to align
- 5:50with someone. How do you look for the right person? There are a lot of mentors that are doing all
- 5:57the right things, but then there's also a bunch of mentors that are trying to sell you things,
- 6:01trying to bring in their own financial partners, trying to bring in their own marketing partners,
- 6:05and things like that. Here's what I would say. A lot of times mentors that maybe don't always have
- 6:11your best interest at heart. Like I said, there's many that do. A lot of times they prey on the risk
- 6:17that entrepreneurs are feeling. When you're talking to somebody and you have a mentor and to some
- 6:21of you really like and you're connecting with, go ask a colleague of yours. Not somebody that has
- 6:26the last thing, last name in you or somebody you're dating or your brother, just somebody who's
- 6:31business judgment you respect and say to them, hey, listen, I'm thinking about getting involved
- 6:36in this mentor. Can you talk to them for a half hour an hour? Because they're a completely
- 6:41objective view, right? And they will come in and say, well, I think this person's a little to
- 6:46this, a little to that. And that can really help you, especially when you talk about the book and
- 6:50this whole idea of perspective. We all know this. We're in the middle of it. We have a really
- 6:55tough time seeing things. What other people can see really clearly. That also works a lot when
- 7:00you're hiring employees, right? When you're working 24 hours a day, the person in front of you
- 7:05might just fire them just because they can speak, right? Because you're so busy. If you go to like,
- 7:10if I went to you and said, hey, listen, could you interview this person for me? You would give me
- 7:15a reason, thoughtful, you know, objective view. And I'd be able to make the right type decision
- 7:22just like I would with with a mentor. Yeah. Good advice. It's very good advice. I've never heard
- 7:26it frame like that. I've never heard that suggestion before, but I really like that a lot, especially
- 7:31when you're, you know, as an entrepreneur, you're right. You're just overtired, absolutely exhausted.
- 7:37No decisions you're making are probably the right ones. So you're trying to look for all these
- 7:42little tricks and tips to make it easier on yourself. I like that a lot. I'm not what we said before
- 7:47about like being a series of skills, right? It's not, yes, the big things matter, but it's also,
- 7:53you know, you hire the wrong person, you get the wrong mentor, you know, you're already kind of,
- 7:58you know, behind a fall a little bit. Yeah. Yeah. One other, the last thing not to end
- 8:03and date with lessons from the book, but I thought there was a few really, really good ones.
- 8:07And then I wanted to ask just some, like, some personal insights from your career. But
- 8:12the four P's you mentioned that perspective can be influenced by pressure, passion, pleasure,
- 8:17pain, or a flawed perspective. Yeah. He speak a little bit more on that and extrapolate just what
- 8:23that means exactly and how to sort of watch for that as an entrepreneur. I think we sort of touch
- 8:26on it a little bit, but just to make it clear into things. Yeah, it's really interesting when you
- 8:31take a step back after I sold my company and you're like, what is up? What do we all really go
- 8:35through? Like when we were writing the book, we were saying, what do we really go through? And
- 8:39this whole idea of a four P's can we start saying, well, you have passion, right? And you're like,
- 8:45well, I'm going to make meatballs, right? And somebody will go, well, the world has plenty of
- 8:49meatballs and you'll be like, well, not my meatballs, right? So we all have that kind of,
- 8:53but then you also have, you know, pressure, right? There's a lot on you sometimes financial
- 8:58pressure, sometimes you leave a job. You know, you have the pleasure of, you know, the first time
- 9:03you, you, you print your business card, you get your first customer, it's like your first kiss,
- 9:07right? And then the pain, you know, when the first time an investor tells you that they don't
- 9:12like your business, it's like somebody's calling your baby ugly. And, and we're really invested in
- 9:18when you're, we're always under the influence of these four P's that make us do the wrong thing.
- 9:23When we're under pressure, right? We hire the wrong person, right? When we're feeling all
- 9:30passion about our meatballs, sometimes we're not listening to the feedback of the market saying,
- 9:34hey, it doesn't work this way, but it might work that way. So we just always have to be really
- 9:39cognizant of the fact that we're kind of under the influence of these things so we can employ
- 9:44some of the techniques we were talking about before. Thanks for tuning in. If you found this valuable,
- 9:48don't forget to hit that subscribe button so you never miss an episode. And if you want to dive
- 9:52deeper into this conversation, check out the links in the description to watch the full episode.
- 9:57See you in the next one.