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Turning Point Brands Goes Big With UFC | Trade to Black
In our latest Trade To Black podcast, hosts Shadd Dales and Anthony Varrell break down one of the biggest branding moves we’ve seen in a long time across sports and entertainment. Turning Point Brands (NYSE: TPB) recently signed a major multi-year partnership with TKO Group covering UFC, Zuffa Boxing, Professional Bull Riders, Formula Drift, World’s Strongest Man and several other major sports properties.At first glance, people might just see another sponsorship deal. But there’s a much bigger picture here. Partnerships like this simply didn’t happen at this level 10 or 15 years ago. Times…
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