Latest / Indie Film Hustle® - A Filmmaking Podcast / IFH 837: How Filmmakers Can Win in the Digital Marketing Age with David Feinman

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IFH 837: How Filmmakers Can Win in the Digital Marketing Age with David Feinman · Indie Film Hustle® - A Filmmaking Podcast

• 0:03
  Speaker 1: You are listening to the ifh podcast Network. For more
• 0:07
  Speaker 1: amazing filmmaking and screenwriting podcasts, just go to ifhpodcastnetwork dot com.
• 0:12
  Speaker 2: Welcome to the Indie Film Muscle Podcast, Episode number eight
• 0:15
  Speaker 2: thirty seven, Cinema Should Make You Forget You're sitting in
• 0:18
  Speaker 2: a theater, Roman Polanski.
• 0:21
  Speaker 1: Broadcasting from the back alley in Hollywood. It's the Indie
• 0:25
  Speaker 1: Film Hustle Podcast, where we show you how to survive
• 0:28
  Speaker 1: and thrive as an indie filmmaker in the jungles of
• 0:31
  Speaker 1: the film biz.
• 0:32
  Speaker 3: And here's your host, Alex Ferrari.
• 0:35
  Speaker 2: Welcome, Welcome to another episode of the Indie Film Huscle Podcast.
• 0:38
  Speaker 3: I am your humble host, Alex Ferrari.
• 0:40
  Speaker 2: Today's show is sponsored by Rise of the Film Entrepreneur
• 0:43
  Speaker 2: How to turn your independent film into a profitable business.
• 0:47
  Speaker 2: It's harder today than ever before for independent filmmakers to
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  Speaker 2: make money with their films from predatory film distributors ripping
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  Speaker 2: them off to huckster film aggregators who prey upon them.
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  Speaker 2: The odds are stacked against the indie filmmaker. The old
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  Speaker 2: distribution model of making money with your film is broken,
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  Speaker 2: and there needs to be a change. The future of
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  Speaker 2: independent filmmaking is the entrepreneurial filmmaker or the film entrepreneur.
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  Speaker 2: In Rise of the Film Entrepreneur, I break down how
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  Speaker 2: into a profitable career. If you're making a feature film, series,
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  Speaker 2: filmbizbook dot com. That's film bizbook dot com. Enjoy today's
• 1:50
  Speaker 2: episode with guest host Dave bullis.
• 1:54
  Speaker 4: My guest this week because we're going to talk about
• 1:56
  Speaker 4: his company, Viral Da Marketing, creating the zombie run and
• 2:01
  Speaker 4: creating stuff like this media that gets shared, you know,
• 2:04
  Speaker 4: creating all this stuff and cutting through the noise so
• 2:06
  Speaker 4: that further Ado. Let's get to the episode with guest
• 2:10
  Speaker 4: David Fireman. Say you call me Bullis already we're friends, already.
• 2:14
  Speaker 3: Look at that.
• 2:14
  Speaker 5: It's funny. We were talking two seconds ago. How you
• 2:17
  Speaker 5: know people that know you call you bullists and people
• 2:19
  Speaker 5: who don't call you Dave. So I took the Bullets option.
• 2:23
  Speaker 4: Awesome, man, All my friends call me Bullis and I've
• 2:26
  Speaker 4: tried to get the Twitter handle at bullets, but some
• 2:29
  Speaker 4: guy has it and he won't give it up.
• 2:32
  Speaker 3: And he's never tweeted once? Does he believed that?
• 2:34
  Speaker 5: Did you try offering him? Like is he for sale?
• 2:37
  Speaker 5: Like are you able to? Are you able to pay
• 2:39
  Speaker 5: him off?
• 2:40
  Speaker 3: I offered him money. He turned it down, really and yeah, yeah.
• 2:45
  Speaker 4: And I said to him, I said, listen, his name's
• 2:47
  Speaker 4: not even Bullis. His name is like Al Razinski or something. God,
• 2:52
  Speaker 4: And I said, And so I complained to Twitter like
• 2:54
  Speaker 4: like you.
• 2:54
  Speaker 5: Know, like of course, that's that's my first that's my
• 2:58
  Speaker 5: first thing.
• 2:59
  Speaker 4: I'm going to complain it Twitter. So I complained to
• 3:01
  Speaker 4: Twitter and they basically said there's nothing they could.
• 3:03
  Speaker 3: Do about it.
• 3:04
  Speaker 4: And I said, how the hell does this on any
• 3:07
  Speaker 4: of this work? Like, first off, his name's even Bullis,
• 3:09
  Speaker 4: it's Al Razinski. And secondly, I'm actually Bullis and I
• 3:13
  Speaker 4: actually tweet and I actually this is how this is
• 3:16
  Speaker 4: how neurotic I am, Dave. I actually got all my
• 3:20
  Speaker 4: analytics together, and I said, look at this, I am
• 3:23
  Speaker 4: clearly like doing something for your platform, and they still
• 3:26
  Speaker 4: wouldn't do anything for me.
• 3:27
  Speaker 5: Well you maybe maybe you just it's up to Annie.
• 3:29
  Speaker 5: Maybe maybe maybe you got all from three dollars instead
• 3:32
  Speaker 5: of one.
• 3:32
  Speaker 3: You know, seriously, there asked me something I'm doing wrong?
• 3:37
  Speaker 4: Uh but uh, I'm sorry enough about me and my
• 3:39
  Speaker 4: my Twitter problems, but I wanted to talk about you, Dave,
• 3:42
  Speaker 4: and and just all the things you're doing with viral ideas,
• 3:45
  Speaker 4: marketing and all the cool stuff you're doing. So, just
• 3:48
  Speaker 4: to start off, you're a Temple grad I actually was
• 3:51
  Speaker 4: a tat Temple and yeah for one semester and then
• 3:54
  Speaker 4: they kicked me out. But but you got all We
• 3:58
  Speaker 4: got a pause there, like why did they kick you out?
• 4:01
  Speaker 5: No?
• 4:01
  Speaker 3: No, I'm joking around me. Oh okay, fair enough.
• 4:04
  Speaker 5: See I thought that was like a cool story there
• 4:06
  Speaker 5: I was. You know, that could have been neat. But yeah,
• 4:08
  Speaker 5: I'll push up partially you'd like lasted.
• 4:10
  Speaker 4: You know, yeah, yeah, seriously, I should have made up
• 4:12
  Speaker 4: something on the spot. I should have been like, uh, well, uh.
• 4:14
  Speaker 3: So, but that's pretty cool though.
• 4:17
  Speaker 4: You were you were actually graduated from Temple, so you know,
• 4:19
  Speaker 4: first I want to ask, you know, why Temple and
• 4:22
  Speaker 4: also you know what, what did you actually major in
• 4:23
  Speaker 4: a temple?
• 4:24
  Speaker 5: Yeah, so White Temple. So I actually did my first
• 4:26
  Speaker 5: two years at bucks Standing Community College. Uh, they had
• 4:29
  Speaker 5: a program where you could go for two years of
• 4:30
  Speaker 5: bucks Stending Community College two years of Temple. And I've
• 4:34
  Speaker 5: always done an entrepreneur, So I started out at Bucks
• 4:37
  Speaker 5: and and did that thing because I was I was
• 4:39
  Speaker 5: working on a company at the time, and then kind
• 4:42
  Speaker 5: of went over to Temple after that. That's where I
• 4:44
  Speaker 5: started this current venture. So so basically I I had
• 4:49
  Speaker 5: you know, I had a great time a Temple. And
• 4:51
  Speaker 5: the and the reason I the reason I went to Temple,
• 4:55
  Speaker 5: it's kind of a weird one, you know. I went,
• 4:56
  Speaker 5: I went down to tour the school, and I went
• 5:00
  Speaker 5: and ate one of the food trucks and I really
• 5:03
  Speaker 5: liked the food the food truck. I think I had
• 5:04
  Speaker 5: a muffin or something weird like that. And I went
• 5:08
  Speaker 5: to Temple literally because I had a good meal of
• 5:10
  Speaker 5: a food truck. Because I've never I've never been like
• 5:13
  Speaker 5: a big school person. So I'm like, all right, this
• 5:15
  Speaker 5: is forty five minutes from where I grew up, like
• 5:17
  Speaker 5: they have good foods, so I guess I'll go here.
• 5:20
  Speaker 5: So that that was kind of my That was kind
• 5:21
  Speaker 5: of my line of thinking.
• 5:23
  Speaker 4: Well, the school is huge, though, I mean it's like
• 5:25
  Speaker 4: the size of a small city basically, you know, and
• 5:29
  Speaker 4: you know, you go to Temple and then you go
• 5:30
  Speaker 4: to some of the other colleges in the area. I mean,
• 5:33
  Speaker 4: some of the other colleges in the area are like
• 5:35
  Speaker 4: a postage stamp compared to Yah.
• 5:38
  Speaker 5: Yeah, tep Temple. I mean, and they're they're growing too,
• 5:41
  Speaker 5: which is amazing for you know, any past grat to
• 5:44
  Speaker 5: just have that, you know, it's something that's you know, expanded.
• 5:49
  Speaker 3: Yeah, yeah, it's unbelievable.
• 5:50
  Speaker 4: And their film department, which I was, which is you know,
• 5:53
  Speaker 4: I don't know if you've ever actually just gone through
• 5:56
  Speaker 4: there and just seeing all the things that they got
• 5:58
  Speaker 4: going on. It's kind of funny because when I was
• 6:00
  Speaker 4: actually tag there, I actually went through and they had
• 6:04
  Speaker 4: a small black box theater. Right, Okay, so this small
• 6:08
  Speaker 4: black box theater.
• 6:10
  Speaker 5: Was that literally the department.
• 6:12
  Speaker 4: Yeah, it was like it was literally bigger than in
• 6:15
  Speaker 4: the entire TV studio I got which I was working
• 6:18
  Speaker 4: at because I actually at the time I worked at
• 6:20
  Speaker 4: another school full time, and I'm sitting there going, my god,
• 6:23
  Speaker 4: this black box theater is already bigger than like the
• 6:26
  Speaker 4: entire TV studio, and this is one thing like let's
• 6:28
  Speaker 4: see what's on the opposite side, right, So it's just unbelievable.
• 6:32
  Speaker 4: And uh, you know, just working with her, you know,
• 6:34
  Speaker 4: film and TV department. But so so when you actually
• 6:37
  Speaker 4: so you were lured in by the.
• 6:38
  Speaker 5: Food and so you had this and unfortunately it was
• 6:42
  Speaker 5: a great school, Like it was a great school of
• 6:44
  Speaker 5: be loured in by like this wonderful muffin at this place.
• 6:47
  Speaker 5: I had the Temple.
• 6:48
  Speaker 6: I owe it to that one food truck.
• 6:50
  Speaker 5: But and if you know anything about Temple, I don't.
• 6:52
  Speaker 5: I don't know, like who the listeners are. Temple is
• 6:54
  Speaker 5: a you know, one of the great schools for food trucks.
• 6:57
  Speaker 5: So I mean right up and down. I don't know,
• 6:59
  Speaker 5: I don't know you remember this bullet, but like its
• 7:01
  Speaker 5: like up and down the streets. Temple is just all
• 7:03
  Speaker 5: food trucks. And oh it's a great culture. But I
• 7:07
  Speaker 5: studied entrepreneurship there. I mean they have like one of
• 7:10
  Speaker 5: the top programs in the country for that. So we
• 7:14
  Speaker 5: actually recently as an alumni, you can enter in their
• 7:17
  Speaker 5: business play competition, and we just entered their competition this
• 7:20
  Speaker 5: year and we were one of the We were one
• 7:21
  Speaker 5: of the winners of the competition and actually want some
• 7:24
  Speaker 5: want some money and some resources from Temple for that,
• 7:26
  Speaker 5: which which was a lot of fun.
• 7:28
  Speaker 3: Oh that's that's freaking huge, man.
• 7:30
  Speaker 5: Yeah.
• 7:31
  Speaker 4: So, you know, just to go back for a second
• 7:33
  Speaker 4: about the food truck had Luigi in. You know, it
• 7:35
  Speaker 4: was actually funny because when I was working at that
• 7:37
  Speaker 4: other school, they had this big cookout right right now.
• 7:40
  Speaker 4: They were saying, hey, everybody, come on campus. This is
• 7:42
  Speaker 4: our open house, you know, come on and try all
• 7:45
  Speaker 4: this great stuff. I was right there, right and his
• 7:48
  Speaker 4: dad bites into this burger right and he goes, well,
• 7:52
  Speaker 4: I'm writing to check to Drexel right now, and he
• 7:56
  Speaker 4: because the and let me tell you later on by
• 7:58
  Speaker 4: a couple and by later on, I'm a couple of
• 8:00
  Speaker 4: minutes later, I tried one of the I tried a burger. Yeah,
• 8:05
  Speaker 4: it's it tasted like somebody stepped on it and then
• 8:08
  Speaker 4: put it in the in the bun or something. And
• 8:10
  Speaker 4: I said, what the hell happened here? This is like this,
• 8:12
  Speaker 4: This is like grade z meat. So I'm sitting here going,
• 8:16
  Speaker 4: this is how you're going to market your school to potential,
• 8:19
  Speaker 4: like to uh students, is by having like low grade food, Like,
• 8:23
  Speaker 4: who the hell is going to be impressed by this?
• 8:25
  Speaker 4: And and seriously, when hit that, Dad said that, I'm like, man,
• 8:29
  Speaker 4: the food really does matter.
• 8:30
  Speaker 5: If these makes a differ, it makes a big difference.
• 8:34
  Speaker 3: Yeah, And it's because you think about it.
• 8:35
  Speaker 4: If you're a parent, right, you don't want your kid
• 8:38
  Speaker 4: going and having like some slop the summer camp, especially
• 8:41
  Speaker 4: if the parents.
• 8:42
  Speaker 3: Are paying for it.
• 8:42
  Speaker 5: You want a proper meal.
• 8:44
  Speaker 4: Yeah, seriously, seriously. So so it does make a lot
• 8:47
  Speaker 4: of difference. But but yeah, I mean it's so cool
• 8:50
  Speaker 4: that you know, again Temple again, we live so close
• 8:53
  Speaker 4: by the way everybody. That's how that's how Dave and
• 8:55
  Speaker 4: I actually met. So it's it's so everyone. It's like
• 8:58
  Speaker 4: this whole Philly centray we're talking about here.
• 9:02
  Speaker 3: Speaking of which, So, Dave, do you where do you
• 9:04
  Speaker 3: go to get a good cheese steak in Philly?
• 9:07
  Speaker 5: Oh that's that's a good question. So you know, I
• 9:10
  Speaker 5: was actually on a podcast, uh two, I think it
• 9:13
  Speaker 5: was a week ago or maybe this week, and they
• 9:15
  Speaker 5: asked me which cheesteak you Patsordino's. And I actually tell
• 9:19
  Speaker 5: people to go git a pretzel from Philly because a
• 9:21
  Speaker 5: lot of people from Philly assume cheese steaks all we got,
• 9:23
  Speaker 5: but we have, we have the pretzel. And I think
• 9:25
  Speaker 5: I think the pretzel is the underrated, the underrated philliate them.
• 9:29
  Speaker 5: I think the Philly pretzel is something that should be
• 9:32
  Speaker 5: talked more about.
• 9:34
  Speaker 4: You know, maybe it's I don't even notice it because
• 9:36
  Speaker 4: I have so many pretzels from Philly, you know what
• 9:37
  Speaker 4: I mean, Like it's it's something I don't even think about.
• 9:39
  Speaker 5: But but if you go down south, it's all super pretzel.
• 9:42
  Speaker 5: It's not you know, it's it's the it's the other,
• 9:44
  Speaker 5: like the other. This is not a video, but I'm
• 9:46
  Speaker 5: doing the twist on the skype and it's it's one
• 9:49
  Speaker 5: of those. It's one of the twisters. So it's it's different,
• 9:51
  Speaker 5: you know, it's different than than a Philly pretzel, which
• 9:55
  Speaker 5: is the figure eight.
• 9:55
  Speaker 2: So we'll be right back after a word from our sponsor,
• 10:03
  Speaker 2: and now back to the show.
• 10:06
  Speaker 5: I think it doesn't get much enough about I'm in.
• 10:08
  Speaker 5: I'm not I'm not as partial to the cheese steaks
• 10:10
  Speaker 5: as I am into the pretzel.
• 10:12
  Speaker 4: I see, I see, because you know I I always
• 10:14
  Speaker 4: ask that the Philly centric people because every time someone
• 10:17
  Speaker 4: comes to Philly, where should I go? Patser Gino's. And
• 10:20
  Speaker 4: my response is, Philly people don't really go to patter
• 10:24
  Speaker 4: Gino's unless it's like at night after a sports game.
• 10:26
  Speaker 4: Then it's kind of becoming yeah yeah, or if you're
• 10:29
  Speaker 4: buy the staves, you go to Tony Luke's. But but
• 10:32
  Speaker 4: then again, I said, they ask during the day, where
• 10:35
  Speaker 4: do you go? And I'm like, well, there's John's Rose Pork,
• 10:38
  Speaker 4: which is awesome.
• 10:39
  Speaker 3: There's gyms on South Street.
• 10:41
  Speaker 6: Which is.
• 10:43
  Speaker 5: Why had an old office up by there, right next
• 10:46
  Speaker 5: to Gym's Gym's. And what's the pizza place there that
• 10:49
  Speaker 5: the big slices Lorenzo's.
• 10:54
  Speaker 3: Yeah, yeah yeah.
• 10:55
  Speaker 4: For some reason, I was about to say somebody else's
• 10:58
  Speaker 4: pizza place. I meant, there's a guy who actually in Philly. Uh,
• 11:01
  Speaker 4: he started a pizza place and he actually charges everyone
• 11:03
  Speaker 4: like a dollar slice.
• 11:05
  Speaker 5: Oh it's Roses Pizza guy Mason.
• 11:08
  Speaker 4: Yeah yeah, yeah, yeah, yeah, that's that's awesome. By the way, everyone,
• 11:12
  Speaker 4: this podcast is gonna be more than just about food, so.
• 11:15
  Speaker 5: I'm sorry, like I was shipped your whole podcast. I
• 11:17
  Speaker 5: know this is like the like the video marketing podcast.
• 11:19
  Speaker 5: Maybe this will be a good transition, but you know,
• 11:21
  Speaker 5: we spent the first like we're foodies first and then
• 11:23
  Speaker 5: we're video guys.
• 11:25
  Speaker 3: Yes, everyone's like, what the hell am I listening to?
• 11:28
  Speaker 3: Just two guys.
• 11:30
  Speaker 5: Freaking cheese steaks and pretzels. I'm like, where to get
• 11:32
  Speaker 5: pizza in Philly? Which I think I guess we're experts
• 11:35
  Speaker 5: on that now, you know, yeah, serious, all size, the
• 11:38
  Speaker 5: whole side thing, the whole side thing gone.
• 11:41
  Speaker 4: So if people are listening ever, do travel into Philly,
• 11:44
  Speaker 4: they know where to go now about where to get
• 11:46
  Speaker 4: pizza and cheese steaks and pretzels and everything else. So
• 11:50
  Speaker 4: you graduated from Temple and you and you actually and
• 11:52
  Speaker 4: you graduated with a studying entrepreneurship. So what was your
• 11:57
  Speaker 4: first steps outside of college? Was it actually trying to
• 11:59
  Speaker 4: start your own business? For actually starting your own business?
• 12:01
  Speaker 5: Yeah, so's it's actually interest story. I'll back couple of bit.
• 12:04
  Speaker 5: So while I was in while I was in college,
• 12:06
  Speaker 5: and while I was in high school. Actually I started
• 12:07
  Speaker 5: my birth business at sixteen and eventually I went on
• 12:09
  Speaker 5: to start it was a smaller business, but wanted to
• 12:11
  Speaker 5: start a company called the Zombie Run. So we went
• 12:14
  Speaker 5: on tour all around the country about sixteen cities, grew
• 12:17
  Speaker 5: the whole thing using video marketing social media, and kind
• 12:21
  Speaker 5: of eventually progressed into doing you know, video marketing consulting
• 12:24
  Speaker 5: while I was in college, and that's kind of where
• 12:26
  Speaker 5: the seeds of my company now started viral ideas. So
• 12:30
  Speaker 5: basically we would we consulted with companies to teach them
• 12:33
  Speaker 5: how to use social media and video and stuff like that.
• 12:36
  Speaker 5: And I didn't think I was going to start a
• 12:38
  Speaker 5: company right out of school. I was actually interviewing with Google.
• 12:42
  Speaker 5: I was like third round interview with Google. I had
• 12:44
  Speaker 5: an offer on the table from like one of my
• 12:45
  Speaker 5: professors who like wanted wanted me to work from them,
• 12:48
  Speaker 5: and I just said, I love doing this, I love
• 12:53
  Speaker 5: like consulting with people doing videos, and I was getting
• 12:57
  Speaker 5: more and more clients, so just said, I right, you know,
• 12:59
  Speaker 5: I'm just I'm just gonna start another one. I guess
• 13:02
  Speaker 5: I'm like, I guess my true identity is I'm an
• 13:04
  Speaker 5: entrepreneur from the time I was sixteen. I did it
• 13:07
  Speaker 5: while I was in college, so why stop now? Let's
• 13:09
  Speaker 5: do another one and have some pum with it.
• 13:12
  Speaker 4: So I have to ask, what was it like, you know,
• 13:15
  Speaker 4: actually even getting an interview with Google, because I hear
• 13:17
  Speaker 4: it's incredibly difficult to even get an interview one and
• 13:21
  Speaker 4: then two to even get past the first rounds incredibly difficult.
• 13:25
  Speaker 5: So one of my friends actually referred to me, which
• 13:27
  Speaker 5: was which is a good way in the door. They
• 13:30
  Speaker 5: asked me a question about I'll never forget this. So
• 13:33
  Speaker 5: they asked ridiculous Google questions. And the question that I
• 13:36
  Speaker 5: had was, how, let's say you're a traffic cone manufacturer
• 13:40
  Speaker 5: in California, how would you determine the demand for traffic
• 13:43
  Speaker 5: coones in California? And I came up with an answer,
• 13:48
  Speaker 5: I don't know. You know, I'm not working at Google
• 13:50
  Speaker 5: right now. I have a phenomenal company that I loved
• 13:52
  Speaker 5: very much. Well, I don't. I think my answer to
• 13:55
  Speaker 5: that question might have had a slight impact on the
• 13:57
  Speaker 5: reason why did God?
• 13:58
  Speaker 3: So what was your answer?
• 14:01
  Speaker 5: I think I answered something like I would I would
• 14:03
  Speaker 5: like survey like I would survey the construction and in
• 14:07
  Speaker 5: like a certain sample size of a of a couple
• 14:11
  Speaker 5: of roads and then extrapolate that out across the square
• 14:13
  Speaker 5: footage and use the number of cones per you know,
• 14:16
  Speaker 5: mile or whatever. I don't. I don't think like that,
• 14:19
  Speaker 5: but I thought I thought it was like a logical answer.
• 14:22
  Speaker 4: Well, is there ever really a right answer to those
• 14:25
  Speaker 4: of those questions?
• 14:26
  Speaker 5: I don't think so.
• 14:28
  Speaker 3: Yeah, I mean I always wondered. I'm excited.
• 14:30
  Speaker 4: A friend of mine who went into an interview with
• 14:33
  Speaker 4: Google or Facebook and he actually they made him code
• 14:38
  Speaker 4: and they said you can't have a computer, just use
• 14:40
  Speaker 4: a whiteboard and.
• 14:40
  Speaker 3: Answer write it out. And he was like, well, why
• 14:43
  Speaker 3: am I doing this?
• 14:44
  Speaker 4: And and finally he got it after the interview was
• 14:47
  Speaker 4: over right, he got it finally understood.
• 14:49
  Speaker 3: He goes, well, they want to take away all.
• 14:50
  Speaker 4: Your tools to see what you can do when you
• 14:52
  Speaker 4: don't have all your strong points. They want to see
• 14:55
  Speaker 4: do you do you sort of fall apart? How do
• 14:57
  Speaker 4: you handle this? I kind of get it. At the
• 15:01
  Speaker 4: same time, I'm kind of like these open ended questions,
• 15:03
  Speaker 4: you know, right, Yeah, You're you're kind of wondering, like,
• 15:07
  Speaker 4: is there really if I say if I say anything,
• 15:10
  Speaker 4: so go back to that traffic hone question, if I
• 15:13
  Speaker 4: say something like well, I wouldn't do it at all,
• 15:15
  Speaker 4: I would just basically, uh, you know, I'd go sell
• 15:18
  Speaker 4: something else or whatever.
• 15:19
  Speaker 3: I don't know, is that even right? You know it did? So,
• 15:22
  Speaker 3: So do you use questions like that?
• 15:24
  Speaker 4: If so, if you're hiring for for viral idea in marketing, David,
• 15:27
  Speaker 4: do you hire do you ask those type of questions?
• 15:29
  Speaker 4: Do you say, like how many you know, how many
• 15:32
  Speaker 4: traffic cones you have to sell.
• 15:33
  Speaker 3: In an hour or whatever?
• 15:35
  Speaker 5: So? So? No, but but I'll say what we do
• 15:38
  Speaker 5: that it is interesting if you want me to share it.
• 15:41
  Speaker 3: Absolutely.
• 15:41
  Speaker 5: So what we do is, I mean, the first thing,
• 15:45
  Speaker 5: obviously with video guys, you look at their work. You know,
• 15:47
  Speaker 5: the work is either good by our standards or not.
• 15:49
  Speaker 6: Good by our standards.
• 15:51
  Speaker 5: And then we hire really based on cultural fit. After that,
• 15:54
  Speaker 5: everything after whether we everything after the question is is
• 15:58
  Speaker 5: this work good enough enough to our standards? Is will
• 16:00
  Speaker 5: you fit in here? And do you fit with our culture?
• 16:02
  Speaker 5: Are the questions we try to get to and you know,
• 16:06
  Speaker 5: we found that we've been able to create a great
• 16:08
  Speaker 5: company culture. You know now at eleven people because we've
• 16:12
  Speaker 5: asked questions that aren't necessarily how many traffic coons? How
• 16:16
  Speaker 5: many traffic coons can you fit on the state whatever
• 16:18
  Speaker 5: and Google. I mean, that's a great reputation for having
• 16:20
  Speaker 5: a great culture. But you know, something we're trying to
• 16:23
  Speaker 5: create is just a lot of togetherness and you know
• 16:25
  Speaker 5: stuff like that. So you know, I think I think
• 16:27
  Speaker 5: it helps with with creativity to have a good culture.
• 16:30
  Speaker 4: So yeah, yeah, absolutely, you got to find that team
• 16:33
  Speaker 4: that sort of works together. And that's what I talk
• 16:35
  Speaker 4: a lot about here on the podcast, and as it
• 16:37
  Speaker 4: relates to you know, film and even you know and
• 16:40
  Speaker 4: marketing obviously, and production because if you're going to be
• 16:43
  Speaker 4: spending you know, an order amount of time with people,
• 16:47
  Speaker 4: you know, on a daily basis, on a weekly basis,
• 16:49
  Speaker 4: and you know, when tempers flair, you want to make
• 16:52
  Speaker 4: sure that everybody is on the same page and not
• 16:55
  Speaker 4: just going to freak out and start clashing. Because you know,
• 16:58
  Speaker 4: something I found out is you can really tell a
• 17:00
  Speaker 4: lot about a company not in times of like when
• 17:04
  Speaker 4: everything's going good, but when when things are going bad.
• 17:07
  Speaker 5: Yeah. I think what I think what's interesting too is
• 17:11
  Speaker 5: there's you know, there's wartime generals and there's like peace
• 17:15
  Speaker 5: time generals. Right, So, like you know, this is with
• 17:21
  Speaker 5: this from my hard thing about hard things, about hard
• 17:23
  Speaker 5: things it's about book about running a company basically like
• 17:26
  Speaker 5: a wartime general is you know, the CEOs and the
• 17:29
  Speaker 5: leaders operating to be alate and when the when when
• 17:31
  Speaker 5: stuff's are really bad or even like when companies go
• 17:35
  Speaker 5: through a rough patch, those are the leaders that could
• 17:37
  Speaker 5: pull a company through or pull you know, pull a
• 17:39
  Speaker 5: group of people through. And there's the peace time generals
• 17:41
  Speaker 5: that are kind of like a lot of I think
• 17:42
  Speaker 5: what you see now is you know a lot of
• 17:44
  Speaker 5: companies that are you know, there's a great economic time
• 17:46
  Speaker 5: right now. There's a lot of companies that are doing
• 17:48
  Speaker 5: incredibly well just because it's a great economic time. And
• 17:51
  Speaker 5: when that downfall happens, it'll be interesting to see kind
• 17:53
  Speaker 5: of who makes it, who makes it out alive, And
• 17:56
  Speaker 5: I think it'll be a lot of the wartime generals
• 17:57
  Speaker 5: that do that.
• 17:59
  Speaker 3: Yeah, that's very true.
• 18:00
  Speaker 4: A lot of a lot of the guys who maybe
• 18:04
  Speaker 4: can make the hard decisions, you know, the wartime generals,
• 18:07
  Speaker 4: the people that you know, and the peace time generals
• 18:09
  Speaker 4: maybe they can they can well, you know, just to
• 18:12
  Speaker 4: sort of trying to put what I'm trying to say
• 18:15
  Speaker 4: into another another sentence, I'm trying to I'm kind of
• 18:18
  Speaker 4: running myself into a corner here. But it basically, if
• 18:22
  Speaker 4: you know, everybody can run a company when it's doing well,
• 18:24
  Speaker 4: you know what I mean, everything's going great. You know,
• 18:26
  Speaker 4: you could put anybody in there and then but it's
• 18:28
  Speaker 4: really when times go bad and you're like, well what
• 18:30
  Speaker 4: if my leaders made of? What are my managers made of?
• 18:33
  Speaker 4: What are my idea people made of? And you know,
• 18:36
  Speaker 4: sometimes you see that and a bad and a bad day,
• 18:40
  Speaker 4: you know what I mean. It doesn't happen when I
• 18:41
  Speaker 4: say bad. You know, I don't mean just you know,
• 18:43
  Speaker 4: everything's going to crap, like the economy is going down
• 18:46
  Speaker 4: or or something else. I mean just in general, like
• 18:48
  Speaker 4: a bad day. Like I mean, you've been there, Dave.
• 18:50
  Speaker 4: You walk in, your phones don't work, your computer's crashed,
• 18:55
  Speaker 4: you got a flat tire on the way to work,
• 18:57
  Speaker 4: and you're like, what the hell is going to go
• 18:59
  Speaker 4: wrong now?
• 18:59
  Speaker 3: You you know what I mean.
• 19:00
  Speaker 4: It's one of those things where well you could say,
• 19:02
  Speaker 4: well nothing's getting done today, or you could try to
• 19:05
  Speaker 4: just make something out of this bad day, you know
• 19:08
  Speaker 4: what I mean?
• 19:09
  Speaker 5: Yeah, exactly, And I think too many people default to,
• 19:12
  Speaker 5: oh it's bad, I'm not going to do anything. I'm
• 19:14
  Speaker 5: gonna lay on the sofa. Yeah, So not not to
• 19:19
  Speaker 5: get kind of inspirational with, but I think I think,
• 19:21
  Speaker 5: you know, half of a bad day is just a mindset,
• 19:24
  Speaker 5: you know. You know, if you're having a bad day,
• 19:26
  Speaker 5: the best way to get out of it is just good,
• 19:28
  Speaker 5: do something good.
• 19:30
  Speaker 3: Yeah. Yeah, none of it very true, very true.
• 19:32
  Speaker 4: So you know, just to sort of talk about again
• 19:34
  Speaker 4: about your your company and some of the things you've done.
• 19:36
  Speaker 4: When we talk about Zombie Run, I actually saw the
• 19:40
  Speaker 4: Zombie Run and I was like, I gotta we got
• 19:42
  Speaker 4: to talk about this. You know, with zombies have explored
• 19:45
  Speaker 4: over the past couple of years. You know, they've abbed
• 19:47
  Speaker 4: and flowed, you know, because with Romero's original trilogy of zombies,
• 19:51
  Speaker 4: and then you have the remake of Dawn of the Dead,
• 19:54
  Speaker 4: you have The Walking Dead on TV.
• 19:55
  Speaker 3: Now you've all the you know, when you first launched this.
• 19:59
  Speaker 2: Idea, we'll be right back after a word from our sponsor,
• 20:07
  Speaker 2: and now back to the show.
• 20:10
  Speaker 4: Was it met with resistance from from different people or
• 20:14
  Speaker 4: was it the complete opposite and where you had you know,
• 20:16
  Speaker 4: maybe even investors or producers or somebody else going holy crap, Dave,
• 20:19
  Speaker 4: this is amazing. How come, no one's done this before.
• 20:23
  Speaker 5: We were met with a lot of people that were
• 20:25
  Speaker 5: really fans of the brand. So, so what when you
• 20:28
  Speaker 5: think about the when you think about the zombie market, right,
• 20:30
  Speaker 5: let's let's break it down. We'll kind of we'll kind
• 20:31
  Speaker 5: of do this in like a non zombie way. There's
• 20:35
  Speaker 5: there's a lot of hardcore zombie fans that watch every
• 20:38
  Speaker 5: zombie movie. They like to you know, go to the
• 20:40
  Speaker 5: comic cons, they like to do all that stuff, but
• 20:41
  Speaker 5: they don't have necessarily interest in running. But they watched
• 20:45
  Speaker 5: these zombie experience. They watched The Walking Dead, they watched
• 20:47
  Speaker 5: these different you know, post apocalyptic movies, and they kind
• 20:52
  Speaker 5: of want to have that experience. The success of the
• 20:55
  Speaker 5: Zombie Room was that spirit experience in real life. So
• 20:58
  Speaker 5: we actually designed the set of the Zombie I called
• 21:02
  Speaker 5: the set, but the course of the Zombie run like
• 21:04
  Speaker 5: a Hollywood set. So we actually sat down and we
• 21:08
  Speaker 5: had the team watch for like two three days. We
• 21:11
  Speaker 5: had them watch you know, fifteen twenty zombie movies, and
• 21:14
  Speaker 5: we basically pulled out all the archetypal elements of a
• 21:17
  Speaker 5: Hollywood zombie movie and we incorporated them into the race.
• 21:22
  Speaker 5: So everything from like the helicopter overhead to the fog
• 21:25
  Speaker 5: and the smoke machines, and the zombies never really come
• 21:29
  Speaker 5: out in a zombie movie until like twenty minutes into
• 21:31
  Speaker 5: the movie, so you wouldn't see the zombies until to
• 21:34
  Speaker 5: the end of the first half mile, just to build suspends.
• 21:39
  Speaker 4: And also it kind of works well too, because I'm
• 21:41
  Speaker 4: sure you attract a lot of people who never actually
• 21:44
  Speaker 4: worked out before that day, so they're like, all right,
• 21:47
  Speaker 4: I know what I'm gonna do.
• 21:48
  Speaker 3: I'm gonna get in there, I'm gonna get.
• 21:50
  Speaker 4: A full head of steam and I'm just gonna spread
• 21:53
  Speaker 4: it finish line, and I'm sure by like I don't know,
• 21:57
  Speaker 4: maybe like five minutes in they're just like, oh god,
• 22:00
  Speaker 4: what did I do to myself?
• 22:01
  Speaker 5: Yeah, there was definitely a lot of non athletes participating,
• 22:05
  Speaker 5: a lot of people that like show up smoking like
• 22:09
  Speaker 5: it was. It was. It was an interesting ground and
• 22:11
  Speaker 5: we loved every minute of it. You know, it was
• 22:13
  Speaker 5: a good It was a good bunch of people.
• 22:16
  Speaker 3: So when they finally got to the zombies, who were
• 22:17
  Speaker 3: so tired, they.
• 22:18
  Speaker 5: Were so dire that they were just like, take my life.
• 22:20
  Speaker 5: You know, it's over. You know, you guys win this round.
• 22:23
  Speaker 4: Yeah, so so again, with all the zombie movies that
• 22:28
  Speaker 4: you analyzed, what were some of the better zombie movies
• 22:31
  Speaker 4: that you remember analyzing.
• 22:33
  Speaker 5: My personal two favorite where I Am Legend and Sean
• 22:38
  Speaker 5: of the Dead Sewn of the Dead because it was
• 22:43
  Speaker 5: well produced but it was still cheesy and funny at
• 22:46
  Speaker 5: the same time. And I am Legend because it's very
• 22:51
  Speaker 5: rare that you see a movie like that tell so
• 22:56
  Speaker 5: much story without sound, and for the first for the
• 22:58
  Speaker 5: first bit of movie, there's almost no sound. It's like
• 23:01
  Speaker 5: one character and like his dog or like a cold
• 23:03
  Speaker 5: pit of the movie until he meets that girl. So
• 23:06
  Speaker 5: I just and I can't even see that with with
• 23:09
  Speaker 5: our work and viral ideas is some of our best
• 23:12
  Speaker 5: work is the work that we're able to do that
• 23:14
  Speaker 5: stands alone without any sound, you know, and just uses
• 23:17
  Speaker 5: the visuals. So that those those were kind of my
• 23:20
  Speaker 5: two favorites for what it's worth.
• 23:23
  Speaker 3: Yeah, yeah, two great movies. By the way.
• 23:25
  Speaker 4: Short of the Dead is freaking awesome. When it came out,
• 23:28
  Speaker 4: I was held by held by my thumbs not to
• 23:31
  Speaker 4: watch it because I was like, I don't want to
• 23:32
  Speaker 4: see a zombie movie that makes fun of zombie movies
• 23:35
  Speaker 4: and I saw it and I was like, oh crap,
• 23:37
  Speaker 4: this is awesome.
• 23:37
  Speaker 3: Why did I Why did I not want to watch this?
• 23:39
  Speaker 3: It's it's it's like ironic.
• 23:41
  Speaker 5: The whole thing is like ironic.
• 23:43
  Speaker 4: Yeah, and it's funny too because you think about it
• 23:46
  Speaker 4: and if it really did happen to somebody, like a
• 23:49
  Speaker 4: zombie outbreak happened, right, you would go to like someplace
• 23:52
  Speaker 4: that you knew was safe. And his idea was literally
• 23:55
  Speaker 4: a pub, you know, that was basically what he called
• 23:58
  Speaker 4: a fortress with a rifle over the bar.
• 24:00
  Speaker 3: And that's what that was.
• 24:02
  Speaker 4: His idea of like the mecca or the sort of
• 24:05
  Speaker 4: like ultimate goal of safety was this right here.
• 24:09
  Speaker 5: That's where I would be, just in a bar then over.
• 24:16
  Speaker 4: And also I love how this idea of how it's
• 24:18
  Speaker 4: going to work too, because it worked because it's how
• 24:20
  Speaker 4: most people.
• 24:21
  Speaker 3: Like are you know, it's gonna work out.
• 24:22
  Speaker 4: We're just going to go there all drink the safety
• 24:24
  Speaker 4: and then uh, you know, and things are just going
• 24:26
  Speaker 4: to kind.
• 24:26
  Speaker 3: Of work out, you know.
• 24:30
  Speaker 4: So you know when you take the zombie run and
• 24:33
  Speaker 4: you started actually what year was that, by the way,
• 24:35
  Speaker 4: that you used to uh work with the zombie run
• 24:38
  Speaker 4: or just so.
• 24:39
  Speaker 5: So we started that in twenty twelve and had it
• 24:42
  Speaker 5: till twenty thirteen, so weasically had about about thirty five
• 24:45
  Speaker 5: thousand people going around the country in the year.
• 24:48
  Speaker 4: So so when you were doing that, YouTube was you know,
• 24:52
  Speaker 4: obviously YouTube at that point, Facebook Live wasn't there yet.
• 24:57
  Speaker 4: So if you did it differently now in terms of
• 25:00
  Speaker 4: just marketing, you know, what would you have done? What
• 25:02
  Speaker 4: would you do differently if you did it now, because
• 25:04
  Speaker 4: I mean things have changed so much in terms of
• 25:08
  Speaker 4: just social media marketing and video in general.
• 25:11
  Speaker 5: I would have put I mean we put for the time,
• 25:15
  Speaker 5: we put a lot of you know what was a
• 25:17
  Speaker 5: lot of money.
• 25:18
  Speaker 6: Into into social video.
• 25:21
  Speaker 5: I would have I would have done more, more clips.
• 25:24
  Speaker 5: You know, we did a lot of basically would make
• 25:26
  Speaker 5: like a little zombie movie after ever, after every event,
• 25:29
  Speaker 5: I would have done more. I would have done more,
• 25:31
  Speaker 5: just more video. You know, we invested kind of all
• 25:33
  Speaker 5: over the place a little bit because because we still
• 25:35
  Speaker 5: did we did still did some radio buys, but most
• 25:38
  Speaker 5: of the revenue and traffic was just driven through Facebook ads.
• 25:42
  Speaker 5: So kind of no kind of hindsight's twenty twenty. I
• 25:45
  Speaker 5: wish I just poured more into social because it just
• 25:47
  Speaker 5: works so well.
• 25:50
  Speaker 3: And you know, Facebook ads.
• 25:51
  Speaker 4: I hear a lot of my friends actually use Facebook
• 25:54
  Speaker 4: ads in marketing and stuff like that. And again it
• 25:56
  Speaker 4: goes back to video and finding out, you know, getting
• 25:59
  Speaker 4: all those hits off of Facebook. By the way, just
• 26:01
  Speaker 4: as a side note, a friend of mine has a
• 26:03
  Speaker 4: movie trailer up right now for the movie called The Hatred.
• 26:07
  Speaker 3: And and it is over ten million views.
• 26:10
  Speaker 4: It's amazing, right yeah, and it's uh, it's it's just
• 26:14
  Speaker 4: people are sharing it left, right and center. And I
• 26:15
  Speaker 4: actually saw the numbers and I was like, holy crap,
• 26:18
  Speaker 4: you guys want over ten million freaking views. And the
• 26:21
  Speaker 4: movie doesn't come out until September. So like just seeing
• 26:24
  Speaker 4: that that that type of of of of response of
• 26:27
  Speaker 4: those numbers. You I mean, you know, now people got
• 26:31
  Speaker 4: to look at that and go, Jesus, Facebook going to
• 26:32
  Speaker 4: take over YouTube in terms of getting trailers out there.
• 26:36
  Speaker 5: Yeah, I mean, it's it's not just trailers like I think,
• 26:38
  Speaker 5: I think what's interesting And I know, I know a
• 26:41
  Speaker 5: lot of this audience is very movigeromb but so so
• 26:43
  Speaker 5: we work with we work with a couple of local
• 26:45
  Speaker 5: businesses and uh, you know one in particular, you think,
• 26:48
  Speaker 5: you know, jeez, like cauld I ever make a video
• 26:51
  Speaker 5: that would you know, pop a little bit on Facebook
• 26:53
  Speaker 5: for for a dental practice and we work with we
• 26:55
  Speaker 5: work with a dental practice, and we, you know, with
• 26:58
  Speaker 5: just a couple bucks on facebe book in a well
• 27:00
  Speaker 5: produced video, we were able to you know, I think
• 27:02
  Speaker 5: we're pushing you know, twenty thirty thousand views for like
• 27:05
  Speaker 5: a local dentist. You know, So it's I think it's
• 27:10
  Speaker 5: I think the power of it is just in the
• 27:12
  Speaker 5: targeting and the ability to kind of put the right
• 27:15
  Speaker 5: content in front of the right people, you know, at
• 27:17
  Speaker 5: the right time.
• 27:19
  Speaker 4: Yeah, that that that targeted marketing, you know. And I
• 27:21
  Speaker 4: find to your example about a local family dentist. You know,
• 27:25
  Speaker 4: I'm sure people in the area who could actually go
• 27:27
  Speaker 4: to that dentist they obviously it makes more sense because
• 27:30
  Speaker 4: like if you do a radio broadcast or tried buy
• 27:32
  Speaker 4: an ad on TV, people will get those and they're
• 27:36
  Speaker 4: not in the area, you know, You're they can't. They're
• 27:38
  Speaker 4: not gonna travel, you know, one hundred miles to go
• 27:40
  Speaker 4: see doctor Tom or whatever. But if it's right down
• 27:42
  Speaker 4: the street or in the neighborhood or whatever, they're more successful.
• 27:46
  Speaker 4: To susceptible to actually go and say, hey, wait, that's
• 27:48
  Speaker 4: commercials right in the neighborhood. And it's all that's targeted marketing,
• 27:51
  Speaker 4: which is what Facebook does.
• 27:52
  Speaker 3: So well, we.
• 27:53
  Speaker 5: Had I mean, let's let's say you're gonna do a
• 27:55
  Speaker 5: TV buyer, You're gonna you're gonna put something in the newspaper.
• 27:58
  Speaker 5: You know, we're able to reach that twenty twenty thirty
• 28:01
  Speaker 5: thousand people with you know, just a fraction of the dollars,
• 28:05
  Speaker 5: and you're hitting them somewhere that they're not used to
• 28:07
  Speaker 5: being hit with something like this. So so I think
• 28:09
  Speaker 5: the power of it and the reason your friend about
• 28:12
  Speaker 5: ten million views is because people people aren't used to
• 28:14
  Speaker 5: seeing these movie trailers off. It's become a I've seen
• 28:17
  Speaker 5: a lot more that happening, you know, in the Facebook environment,
• 28:20
  Speaker 5: and it's just it's just blowing up.
• 28:24
  Speaker 4: So, you know, and we briefly touched on your business
• 28:26
  Speaker 4: Vile Ideas marketing, and you know, obviously it's it's you know,
• 28:29
  Speaker 4: you're about an hour away from me, and you know,
• 28:32
  Speaker 4: just seeing like, you know, these marketing companies like yourselves,
• 28:35
  Speaker 4: and it's really cool because I think, you know, it's
• 28:38
  Speaker 4: it opens up a lot of possibilities, you know, not
• 28:42
  Speaker 4: just for for you know, the consumer, but also for
• 28:44
  Speaker 4: businesses because now a lot of these small businesses do
• 28:46
  Speaker 4: need commercials and they don't know where to go to,
• 28:48
  Speaker 4: you know what I mean.
• 28:49
  Speaker 5: And what's interesting is we don't even consider them. You know,
• 28:52
  Speaker 5: we don't like the word commercial, per see, because commercialized
• 28:55
  Speaker 5: is a thirty second spot. But with Facebook and YouTube,
• 28:58
  Speaker 5: people really want to see a store.
• 29:00
  Speaker 6: And I don't know, I'm.
• 29:01
  Speaker 5: Curious that you're your opinion too, but you know, they
• 29:03
  Speaker 5: want to see the same structural archetype as a movie
• 29:06
  Speaker 5: or a television show, because that that's what's entertaining when
• 29:09
  Speaker 5: you watch a movie or you watch TV shows the
• 29:11
  Speaker 5: same format, you know, and kind of as filmmakers.
• 29:13
  Speaker 6: We know that we know that end of it, but
• 29:15
  Speaker 6: as you.
• 29:16
  Speaker 5: Know, as marketers, you don't really you don't really think
• 29:18
  Speaker 5: about it. You don't really think, oh, I'm just going
• 29:19
  Speaker 5: to do my commercial. I'm want to do my pitch.
• 29:21
  Speaker 5: But if you do, if you do a basically a
• 29:23
  Speaker 5: three to four minute movie versus doing a thirty second commercial,
• 29:28
  Speaker 5: I feel like the impact is you know, we've see
• 29:30
  Speaker 5: it with our clients is just so much, so much more.
• 29:34
  Speaker 4: Yeah, there is a lot of storytelling involved, and I
• 29:37
  Speaker 4: concur because that is what people want to see on
• 29:40
  Speaker 4: social too, even when they're telling a joke or something,
• 29:42
  Speaker 4: you know, it's they actually want to see something relatable
• 29:45
  Speaker 4: or they want to see, you know, they want to see,
• 29:47
  Speaker 4: you know, be told something. I don't think I think,
• 29:51
  Speaker 4: you know, people are susceptful now to being marketed to.
• 29:53
  Speaker 3: Of course, or being sold to.
• 29:57
  Speaker 2: We'll be right back after a word from our sponsor
• 30:03
  Speaker 2: and now back to the show.
• 30:06
  Speaker 4: So if you're actually not trying to just say how
• 30:10
  Speaker 4: could I sell this? But how could I actually tell
• 30:13
  Speaker 4: a story with this?
• 30:15
  Speaker 3: I think it's a little more more powerful, you know
• 30:16
  Speaker 3: what I mean?
• 30:17
  Speaker 5: Yes, oh yeah, one hundred percent.
• 30:21
  Speaker 3: So let me you know, let me ask you this.
• 30:23
  Speaker 4: When people pitch, you know, or maybe even go to
• 30:25
  Speaker 4: you and say, hey, Dave, I have a local business.
• 30:28
  Speaker 3: You know what could we do?
• 30:31
  Speaker 4: And I have to ask this question because it's in
• 30:33
  Speaker 4: the name of your business going viral. I imagine a
• 30:35
  Speaker 4: lot of people have an idea of what viral is,
• 30:38
  Speaker 4: you know what I mean. I'm sure they probably go, hey, listen,
• 30:40
  Speaker 4: I want to you know, I want to get shared
• 30:43
  Speaker 4: on the local news network or whatever, I want to
• 30:45
  Speaker 4: get shared here.
• 30:47
  Speaker 3: If people come to you and say they want to
• 30:48
  Speaker 3: go viral off the.
• 30:49
  Speaker 4: Bat, do you just immediately like talk them off that ledge,
• 30:51
  Speaker 4: like don't even worry about that.
• 30:54
  Speaker 5: So viral viral to us is probably not not what
• 30:57
  Speaker 5: you think. You know, people think viral and they think
• 30:59
  Speaker 5: millions of views, news appearances, all that, but it starts
• 31:02
  Speaker 5: with the seed, and that seed is sharing. So the
• 31:05
  Speaker 5: reason something goes viral, and the reason something has a
• 31:07
  Speaker 5: stick keeper potential is because someone shares it. So when
• 31:12
  Speaker 5: we design videos, and you know, when we design stuff,
• 31:15
  Speaker 5: you know, movies, intellivisihows the issigned to be shared. The
• 31:19
  Speaker 5: corporate videos should be any different. So when people are marketing,
• 31:22
  Speaker 5: you know, a particular video, you know that they should
• 31:25
  Speaker 5: design it to be shared by someone else. So when
• 31:28
  Speaker 5: you think, okay, let's say I can make a video
• 31:30
  Speaker 5: and I can get as a local business, I can
• 31:32
  Speaker 5: get thirty five people to share it, it's us. That's
• 31:35
  Speaker 5: a win because you now have thirty five people that
• 31:38
  Speaker 5: are willing to share your content with their friends.
• 31:40
  Speaker 6: Versus if you did a commercial, who's going to share
• 31:42
  Speaker 6: a commercial?
• 31:44
  Speaker 3: Yeah? I can curry.
• 31:46
  Speaker 4: I remember there was a commercial done a few years back,
• 31:49
  Speaker 4: and it looked it looked like they just basically the
• 31:53
  Speaker 4: morning of decided to make this commercial.
• 31:55
  Speaker 3: They just sort of threw everything together.
• 31:57
  Speaker 4: And I was like, I don't know who this is
• 31:59
  Speaker 4: even appealing to, you know, And it was for this
• 32:02
  Speaker 4: company right down the street, and uh, I actually had
• 32:05
  Speaker 4: some friends that were actually in it, and I'm like,
• 32:08
  Speaker 4: I don't get it. I just don't get it was
• 32:10
  Speaker 4: for it was for a local car or a car dealership,
• 32:12
  Speaker 4: and usually you know, they're kind of they're kind of
• 32:16
  Speaker 4: out there anyway, but this one was especially, like so
• 32:18
  Speaker 4: poorly done.
• 32:20
  Speaker 3: I mean maybe it would try to be ironic. I
• 32:21
  Speaker 3: don't know. I still don't get it.
• 32:23
  Speaker 4: But uh, but but stuff like that, like, no, I
• 32:25
  Speaker 4: I don't I could never imagine anyone sharing.
• 32:27
  Speaker 3: A commercial like that.
• 32:28
  Speaker 4: Right, So, when when we talk about, you know, things
• 32:32
  Speaker 4: being sticky, you know, like the idea is actually stick
• 32:36
  Speaker 4: you're the ideas that actually hang around and maybe even things.
• 32:39
  Speaker 3: That people remember. You know.
• 32:41
  Speaker 4: So if somebody does come to you, do you have
• 32:43
  Speaker 4: like do you have like a maybe even a niche
• 32:45
  Speaker 4: or so that you try to stick to or is
• 32:47
  Speaker 4: it like you want to try to you can have.
• 32:50
  Speaker 3: You have different ideas.
• 32:51
  Speaker 4: For various companies. Like you mentioned a dentist. I mentioned
• 32:53
  Speaker 4: a car company. So if somebody comes to you and says, hey, Dave,
• 32:57
  Speaker 4: I have an idea, I'm sorry, I have a business.
• 32:59
  Speaker 3: It's it's a doggy daycare.
• 33:01
  Speaker 4: Or I have a business, it's we we sell you know,
• 33:05
  Speaker 4: a big One's restaurants. I imagine now I'm just talking
• 33:07
  Speaker 4: out loud and just sort of you know, thinking about loud.
• 33:10
  Speaker 4: Restaurants are probably big, so I imagine telling the story
• 33:14
  Speaker 4: about their restaurant is probably very important, so that way
• 33:16
  Speaker 4: people will share on social right.
• 33:18
  Speaker 5: Yeah, I think it's for us. It's it's narrative storytelling
• 33:23
  Speaker 5: for the internet. So you know, we work with everything
• 33:26
  Speaker 5: from Fortune One, Dell's and down to the local realtors.
• 33:28
  Speaker 5: But kind of what we've seen works well and when
• 33:31
  Speaker 5: clients you know, okay, because it is it is something
• 33:33
  Speaker 5: a little different, you know, doing doing something that's taking a.
• 33:37
  Speaker 6: Little bit more of a quote unquote risk.
• 33:39
  Speaker 5: So when I say risk, you know it's something that's
• 33:41
  Speaker 5: a little out of the box. So for example, we
• 33:43
  Speaker 5: recently just did one uh for for a staffing company.
• 33:48
  Speaker 5: It was it was called five reasons why. It was
• 33:50
  Speaker 5: about the five reasons why you won't get hired and
• 33:52
  Speaker 5: went through funny things on a resume, so so so
• 33:56
  Speaker 5: things things like that and concepts like that are are
• 34:00
  Speaker 5: going to be what what are sticky versus something that
• 34:04
  Speaker 5: you know it has just been done over and over
• 34:06
  Speaker 5: and over again.
• 34:07
  Speaker 3: What are those five things to stay away from?
• 34:10
  Speaker 5: Well? You all can, I you don't. You don't want
• 34:12
  Speaker 5: to curse off with the guy when you go in. Uh,
• 34:16
  Speaker 5: you know you don't want to. And I've only ever
• 34:18
  Speaker 5: hired people, so I you know, I don't.
• 34:21
  Speaker 6: I actually had a couple of jobs.
• 34:22
  Speaker 5: When I was when I was younger, but for the
• 34:24
  Speaker 5: most part, since since senior year of college, I've only
• 34:27
  Speaker 5: ever worked for myself.
• 34:29
  Speaker 3: But does anybody really go into a job.
• 34:31
  Speaker 4: And I couldn't imagine being a in a job interviews
• 34:35
  Speaker 4: and cursing at the person. I couldn't just imagine that, Like,
• 34:38
  Speaker 4: you know what I mean, I couldn't.
• 34:41
  Speaker 5: I mean, doesn't I mean the worst the worst that
• 34:43
  Speaker 5: the worst that you'll get for job interviews that from
• 34:46
  Speaker 5: what I've seen is like people that'll just kind of
• 34:49
  Speaker 5: kind of ask you, like ask you quite like what
• 34:52
  Speaker 5: company is this? You know, like I'm just like, you know,
• 34:55
  Speaker 5: you just you just google it for five minutes before
• 34:58
  Speaker 5: you come in for the interview and stuff like that.
• 35:01
  Speaker 5: But I don't. I don't want to get fired up
• 35:02
  Speaker 5: around that topic because we already we already went on
• 35:04
  Speaker 5: a tangent about food.
• 35:07
  Speaker 4: By the way, what company do you is that? Dave
• 35:10
  Speaker 4: vital Ideas Marketing? What do you guys actually do there?
• 35:12
  Speaker 4: By the way, you know, And I'm just kidding, I'm
• 35:13
  Speaker 4: just kidding. I don't I don't want to. I know,
• 35:19
  Speaker 4: staplers of all colors, you know, but no, everyone has
• 35:22
  Speaker 4: a hot button issue, man. And you know, whenever you're
• 35:25
  Speaker 4: around a topic that you're passionate about and then somebody
• 35:28
  Speaker 4: comes in and just kind of just tries to blow
• 35:31
  Speaker 4: you off or tries to like sneak past the goalie,
• 35:34
  Speaker 4: so to speak, and you're like, what what the hell
• 35:36
  Speaker 4: are you doing? You know what I mean, like, what
• 35:37
  Speaker 4: are you trying to do? It's like, I mean, I
• 35:40
  Speaker 4: see it in film sometime too, where they're like, i'll too.
• 35:42
  Speaker 4: I'll give you an example, Dave. I actually had a
• 35:45
  Speaker 4: guy who sent me an email one time told me
• 35:47
  Speaker 4: how much he loved the podcast, how much you love
• 35:50
  Speaker 4: this and that how much blah.
• 35:51
  Speaker 3: Blah blah blah blah.
• 35:53
  Speaker 4: So he wanted to talk to me, so I I
• 35:56
  Speaker 4: end up just you know, doing a little scrape interview
• 35:58
  Speaker 4: like we're doing now, and he's asked me all these questions.
• 36:00
  Speaker 3: Look, so, how many episodes do you have?
• 36:03
  Speaker 5: This?
• 36:03
  Speaker 3: That and the other thing?
• 36:04
  Speaker 4: And I go, if you love the podcast so much
• 36:06
  Speaker 4: and you're so into this, wouldn't you know what episode?
• 36:09
  Speaker 4: I announced the episode number before every we get into
• 36:12
  Speaker 4: every episode, I always say this is episode one seventy
• 36:15
  Speaker 4: one with guests, and I mean, for God's sakes, and
• 36:18
  Speaker 4: it says it right on there too, I mean five minutes,
• 36:22
  Speaker 4: five seconds.
• 36:23
  Speaker 3: Even he could have just found out all these answers.
• 36:25
  Speaker 5: Yep, or at least at least do a little bit
• 36:27
  Speaker 5: of or homework before you get on.
• 36:30
  Speaker 3: So does that happen a lot, though, Dave?
• 36:33
  Speaker 4: Do people actually just try to say things like, you know,
• 36:35
  Speaker 4: hey Dave, I want to meet you for coffee, and
• 36:38
  Speaker 4: I want to I just want to, you know, let
• 36:39
  Speaker 4: me buy you a coffee. I'll pick your brain for
• 36:42
  Speaker 4: five minutes or whatever about marketing or whatever, and then
• 36:45
  Speaker 4: you end up just you know, you meet for coffee
• 36:47
  Speaker 4: and they're trying to pitch you a business or something
• 36:49
  Speaker 4: like that. Does that happen a lot?
• 36:50
  Speaker 5: No, that doesn't happen to me that much. And I'm happy,
• 36:53
  Speaker 5: you know, I'm so early in my career. I'm happy
• 36:56
  Speaker 5: to take any meeting with anyone that wants to talk
• 36:58
  Speaker 5: to me. You know, that's that's not a big deal
• 37:00
  Speaker 5: to mean, especially if it's just a phone.
• 37:02
  Speaker 6: Call, uh kind of with the interview.
• 37:04
  Speaker 5: But we're hiring right now for where we have two
• 37:07
  Speaker 5: more two summer interns that were two fall interns rather
• 37:10
  Speaker 5: that we're hiring. And my big my biggest pet peeve
• 37:12
  Speaker 5: and hopefully some of them are listening to this while
• 37:13
  Speaker 5: they're applying. But you know, it says very clearly in
• 37:16
  Speaker 5: the thing, you know, give us your reel and then
• 37:19
  Speaker 5: you'll go in and you'll look at their resume and
• 37:20
  Speaker 5: you'll look through the cover letter and there's no real
• 37:22
  Speaker 5: So you know, that's like one of like that's the
• 37:25
  Speaker 5: only requirement we have for summer video or fall video interns.
• 37:28
  Speaker 5: It's like, send us your real and they won't send
• 37:30
  Speaker 5: us they're reel. So like it's just like you know,
• 37:33
  Speaker 5: usually those people when you ask them for they're real
• 37:35
  Speaker 5: and they give it to you. Usually there's there's something else,
• 37:38
  Speaker 5: whether it just not detail oriented, or there's something that
• 37:40
  Speaker 5: you see, it's more than just you know, reading basic instructions.
• 37:46
  Speaker 5: There's more to it.
• 37:48
  Speaker 4: Yeah, and this should be a good barometer too. If
• 37:50
  Speaker 4: they come into the interview or whatever and they say, hey,
• 37:52
  Speaker 4: I heard your podcast interview on here, or I heard
• 37:55
  Speaker 4: your podcast interview there, that should be a good interview.
• 37:58
  Speaker 4: That should be a good indicator because then you know, hey, look,
• 38:01
  Speaker 4: they at least cared enough to uh, to listen to
• 38:04
  Speaker 4: a podcast interview while they drove somewhere or they were
• 38:07
  Speaker 4: out walking their dog or whatever. You know what I mean,
• 38:09
  Speaker 4: they sort of they cared enough to make that first step.
• 38:12
  Speaker 5: Exactly, and like like like even even for the setup,
• 38:15
  Speaker 5: you know, like our our conversation here was it was interesting,
• 38:18
  Speaker 5: Like Carly told me, we're doing this. So I listened
• 38:21
  Speaker 5: to you know, one at the gym and like, well,
• 38:22
  Speaker 5: you know, half a one. You know, it's not like
• 38:24
  Speaker 5: I wasn't in it every week, but like at least,
• 38:25
  Speaker 5: like at least you put you put some time in
• 38:27
  Speaker 5: and you listen to a couple and just to kind
• 38:29
  Speaker 5: of get an idea of what the conversation is going to.
• 38:31
  Speaker 4: Be like, yeah, I agree one hundred percent. And you know,
• 38:35
  Speaker 4: just to go back to that guy I was talking
• 38:37
  Speaker 4: about when I was like, you have a listen to
• 38:38
  Speaker 4: one episode?
• 38:39
  Speaker 3: I was like maybe. And honestly, this is where I
• 38:43
  Speaker 3: at least respected him.
• 38:44
  Speaker 4: He was like, well, you talked to a lot of
• 38:45
  Speaker 4: really cool people, and he's like you look like you
• 38:47
  Speaker 4: have a deep network, and I'm like, well, thank you,
• 38:50
  Speaker 4: I do, and it's.
• 38:51
  Speaker 3: It's not for you. Yeah.
• 38:53
  Speaker 4: Yeah, seriously, I'd like like, what the hell is this man?
• 38:56
  Speaker 4: It's like uh, And now now we're gonna we're kind
• 39:00
  Speaker 4: of getting on my pet peeve. This is like people
• 39:02
  Speaker 4: people want me to like produce their projects, and I
• 39:05
  Speaker 4: get that a lot.
• 39:05
  Speaker 3: I mean I get that a ton.
• 39:07
  Speaker 4: That's probably the number one question I get in emails,
• 39:09
  Speaker 4: and I'm just kind of I just don't even answer
• 39:10
  Speaker 4: them anymore. And it's just like, I don't know if
• 39:14
  Speaker 4: they think that I just sit around. I have nothing
• 39:16
  Speaker 4: to do other than like this podcast and produce a film.
• 39:19
  Speaker 4: The last thing I tried to produce was with a
• 39:21
  Speaker 4: friend of mine and it went nowhere, and I swore
• 39:25
  Speaker 4: I was like, I'm never producing another person's project. Again,
• 39:27
  Speaker 4: only my stuff, nobody else's stuff. It's just it's just
• 39:30
  Speaker 4: too much of a hassle, you know what I mean,
• 39:32
  Speaker 4: Because you have meetings and stuff like that, and you
• 39:35
  Speaker 4: know you have to you have to pitch vcs, you
• 39:37
  Speaker 4: have to pitch uh. You have to get private equity,
• 39:39
  Speaker 4: you have to get a big place. Yeah, you have
• 39:42
  Speaker 4: to get you know, lawyers are involved. Why, because they're
• 39:45
  Speaker 4: drowning up contracts, you're drawing ppms up, you know, and
• 39:49
  Speaker 4: all these things all matter, and they're just looking at
• 39:51
  Speaker 4: me like, well, well.
• 39:52
  Speaker 6: Just to produce it, just produce it.
• 39:55
  Speaker 5: You know. It's interesting.
• 39:55
  Speaker 6: Client clients are like clients are a little bit like
• 39:57
  Speaker 6: that too, Like.
• 39:59
  Speaker 2: We'll be right back after a word from our sponsor
• 40:05
  Speaker 2: and now back to the show.
• 40:08
  Speaker 5: You know, before we you know, before we work with them,
• 40:11
  Speaker 5: they're like, hey, you know what why does it take
• 40:13
  Speaker 5: you know, why does it take this long to produce
• 40:15
  Speaker 5: a video?
• 40:16
  Speaker 6: And well, you know, I want it tomorrow.
• 40:18
  Speaker 5: And we'll be like, well, it's not like buying you know,
• 40:21
  Speaker 5: pilot alone, right age, you know, we get we have
• 40:23
  Speaker 5: to like you come up with your concepts.
• 40:25
  Speaker 6: We have to do prepline.
• 40:26
  Speaker 5: If you have actors, you have to put out a
• 40:27
  Speaker 5: casting call, you know, you have to you know, make
• 40:29
  Speaker 5: sure that people that are acting for you are representing
• 40:32
  Speaker 5: your brand. And then they're like, well, why don't you
• 40:34
  Speaker 5: just pick an actor.
• 40:34
  Speaker 6: Well, you know, you have a brand that built for years.
• 40:37
  Speaker 5: You want you know, you know, some you know actor
• 40:39
  Speaker 5: that just has no experience to just be your representative
• 40:43
  Speaker 5: for your brand. And they go, okay, okad. So then
• 40:46
  Speaker 5: eventually kind of wants to see the process. It's kind
• 40:48
  Speaker 5: of like then then they're then they're happy to kind
• 40:51
  Speaker 5: of allow that timeframe to happen.
• 40:54
  Speaker 4: Yeah, because yeah, because that commercial I'm sorry, not commercial,
• 40:57
  Speaker 4: sorry that that you know, but that that will be uh,
• 41:00
  Speaker 4: you know that that's that's all that is, you know,
• 41:03
  Speaker 4: represented the brand. Again, like you said, with actors, you know,
• 41:05
  Speaker 4: you want to make sure there's a there's a saying
• 41:07
  Speaker 4: in business to hire slow, fire fast.
• 41:10
  Speaker 3: And and that's what you got to do.
• 41:11
  Speaker 4: You know, you got to hire these these these actors
• 41:14
  Speaker 4: and crew and everybody slow and at the first and
• 41:16
  Speaker 4: you know, he can't be afraid to let them go
• 41:18
  Speaker 4: too if it's not if it's.
• 41:19
  Speaker 5: Just not working out of course.
• 41:24
  Speaker 4: But but you know, as we go back to to
• 41:26
  Speaker 4: making commercials. I I I have to ask a question
• 41:29
  Speaker 4: to Dave. Have you ever had and this has happened
• 41:32
  Speaker 4: to me? And I want to know if it's happened
• 41:34
  Speaker 4: to you. Have you ever had anybody say to you, well,
• 41:37
  Speaker 4: why would I hire you to do videography or to
• 41:40
  Speaker 4: make this marketing component. My my daughter's got an iPhone
• 41:44
  Speaker 4: and she spends all day on Facebook. I could hire
• 41:46
  Speaker 4: her to do it at a fraction of the price.
• 41:49
  Speaker 4: And uh, that's actually happened to me before. Somebody I
• 41:51
  Speaker 4: was going to do videography for this for this guy,
• 41:53
  Speaker 4: to just cover all these meetings and this, that and
• 41:56
  Speaker 4: the other thing. And he goes, but my daughter is
• 41:59
  Speaker 4: on Facebook. My daughter's got a camera. My daughter's you
• 42:01
  Speaker 4: could in her iPhone. And I said, your daughter doesn't
• 42:03
  Speaker 4: do B to B sales or B two C sales.
• 42:05
  Speaker 4: She doesn't know how to edit anything. I guarantee you that.
• 42:09
  Speaker 4: And I mean, I was just wondering, has that anything
• 42:12
  Speaker 4: like that ever happened to you.
• 42:13
  Speaker 5: Oh yeah, well, I mean I think a lot of
• 42:15
  Speaker 5: people say that when they don't see the value of it.
• 42:18
  Speaker 5: And I have I have a very strong like, you know, sales,
• 42:22
  Speaker 5: you know sales perfect. I do most of the sales
• 42:24
  Speaker 5: for viral, and you know, I've seen that a couple
• 42:27
  Speaker 5: of times. And my response says, all right, go go
• 42:29
  Speaker 5: have your daughter do it. Call me in two months,
• 42:31
  Speaker 5: you know.
• 42:31
  Speaker 6: And then then they chuckle or whatever, and they're like,
• 42:33
  Speaker 6: all right, whatever. You know that because because I think
• 42:35
  Speaker 6: a lot of times they do they don't get it.
• 42:37
  Speaker 5: They think that, you know, I'm producing something for the television,
• 42:40
  Speaker 5: you know, if you know, and that's something that requires
• 42:43
  Speaker 5: crews and everything. But if you're producing something for social
• 42:45
  Speaker 5: you could just you know, throw it together really quickly.
• 42:48
  Speaker 5: And it's not like that. There's a lot of psychology
• 42:50
  Speaker 5: that goes into producing something like this that's more than
• 42:53
  Speaker 5: just you know, taking a picture or you know, throwing
• 42:56
  Speaker 5: up a quick selfie video.
• 42:59
  Speaker 3: Yeah.
• 43:00
  Speaker 4: Absolutely, and when when you say like, hey, you have
• 43:02
  Speaker 4: your you know you'll be calling me in two months.
• 43:04
  Speaker 3: Uh, you know that actually happened.
• 43:06
  Speaker 4: But this guy, the guy was talking about his son
• 43:08
  Speaker 4: actually called me to ask me how to use these
• 43:10
  Speaker 4: different things because they actually tried to make a video.
• 43:13
  Speaker 5: Uh.
• 43:13
  Speaker 4: And they were actually saying, hey, like could you help
• 43:16
  Speaker 4: me out of here? And I was like no, I was.
• 43:18
  Speaker 3: Like tell you I actually helped him out one time.
• 43:20
  Speaker 3: Really it was a quick question.
• 43:21
  Speaker 4: It was a quick question about how to edit something
• 43:23
  Speaker 4: in uh, and I think Premiere they bought the thirty
• 43:25
  Speaker 4: day trial and I and yeah, and and laterally asked
• 43:29
  Speaker 4: me something else. I'm like, look, tell your dad, this
• 43:31
  Speaker 4: is your guys are in over your head, and tell
• 43:33
  Speaker 4: him to write me a check and then we'll sit
• 43:35
  Speaker 4: down and we'll go over.
• 43:36
  Speaker 3: All this stuff.
• 43:36
  Speaker 4: And his dad ended up calling me up and we
• 43:38
  Speaker 4: ended up actually him him actually paying Nabor to do this,
• 43:41
  Speaker 4: and uh, we pulled it out of a nose dive.
• 43:43
  Speaker 4: But but it's it's you know again, stuff like that.
• 43:47
  Speaker 4: You know, it's nowadays people look at it and they go, oh,
• 43:49
  Speaker 4: I can do that because I have an.
• 43:51
  Speaker 3: iPad, I have an iPhone or whatever. But but really,
• 43:53
  Speaker 3: there's so there's so.
• 43:54
  Speaker 4: Much more to it than just having you know, a
• 43:57
  Speaker 4: ready available camera.
• 43:59
  Speaker 5: And then I think kind of one thing you know,
• 44:03
  Speaker 5: from someone who owns someone owns a company that we've
• 44:06
  Speaker 5: done probably over three hundred videos for various companies, and
• 44:10
  Speaker 5: I think one of the biggest things we've we've learned
• 44:14
  Speaker 5: from it is the level of detail that we're able
• 44:18
  Speaker 5: to go into in a lot of these videos that
• 44:20
  Speaker 5: are that you almost don't notice, but you notice if
• 44:23
  Speaker 5: they're not there. It's kind of like the biggest thing
• 44:26
  Speaker 5: that people just kind of say to oh, oh, I
• 44:28
  Speaker 5: see that detail. But it's just part of it, you
• 44:30
  Speaker 5: know what I mean that you don't get when you're
• 44:33
  Speaker 5: just doing something that's amateur. You know, it's it's something
• 44:35
  Speaker 5: that something might as as simple as like a prop
• 44:38
  Speaker 5: there that that should be there just because it's like
• 44:40
  Speaker 5: that's a natural environment. People some people don't don't think
• 44:43
  Speaker 5: to set something like that up or the lighting and
• 44:45
  Speaker 5: the sound and all, you know, everything that goes into it,
• 44:48
  Speaker 5: you know, to make it as real as possible, or
• 44:51
  Speaker 5: to make it, you know, in the interpretation that you
• 44:53
  Speaker 5: want it. You know, I think when people do it
• 44:55
  Speaker 5: from an amateur perspective, they're not looking at all these
• 44:58
  Speaker 5: things that make a big impact and how you're marketing.
• 45:02
  Speaker 4: Yeah, and somebody once told me, if you want to
• 45:04
  Speaker 4: know the big difference between the amateur and the professional,
• 45:07
  Speaker 4: the amateur locks the power down and it never moves right.
• 45:10
  Speaker 4: It's always just in that one static position, like we're
• 45:12
  Speaker 4: watching a silent movie and it's like you could see
• 45:16
  Speaker 4: what they are trying to do, and they're just like, look, well,
• 45:18
  Speaker 4: you know, they don't use terms like shots or pans
• 45:20
  Speaker 4: or whatever. They just go, look, we're just gonna we're
• 45:22
  Speaker 4: gonna film this, we're gonna get this, and then we're
• 45:24
  Speaker 4: gonna move on, you know, and we're and we're gonna
• 45:26
  Speaker 4: put this all together. And then when they start putting
• 45:28
  Speaker 4: it together, like oh, this is why, this is why.
• 45:30
  Speaker 5: We should It's it's funny you say that about the
• 45:32
  Speaker 5: about the static shots. We actually we actually I think
• 45:35
  Speaker 5: only own two tripods. The rest of sliders awesome, So
• 45:39
  Speaker 5: it's I mean, it's all it's all you know, sliders
• 45:42
  Speaker 5: or you know, growing it whatever, you know, stuff to
• 45:44
  Speaker 5: keep the shots moving.
• 45:47
  Speaker 4: Yeah, and I think that's key too because not only
• 45:50
  Speaker 4: is it is it awesome for viral, but again, you
• 45:52
  Speaker 4: want people to share this. You want people to say, hey,
• 45:54
  Speaker 4: I had a friend who made a drone video and
• 45:55
  Speaker 4: people were like sharing it left, right and center. And
• 45:58
  Speaker 4: it's just that you know, those idea is that are
• 46:00
  Speaker 4: that are shareable and uh, you know again it's always
• 46:03
  Speaker 4: that cool content.
• 46:04
  Speaker 3: Everyone wants to post the next cool thing, right.
• 46:06
  Speaker 5: Of course, always always in forever, So you know, Dave.
• 46:11
  Speaker 4: You know, we've been talking for about you know, forty
• 46:13
  Speaker 4: five minutes now, so you know, just to sort of
• 46:16
  Speaker 4: put a you know, period the end of this whole conversation,
• 46:19
  Speaker 4: is there anything we need to talk about that you
• 46:20
  Speaker 4: wanted to talk about now then we get a chance
• 46:22
  Speaker 4: to or do you have anything any sort of final
• 46:24
  Speaker 4: thoughts you wanted to say?
• 46:27
  Speaker 5: No? No, I guess kind of like the biggest measures
• 46:29
  Speaker 5: that I was like to get across is, you know,
• 46:32
  Speaker 5: I think I think a lot of times filmmakers and
• 46:36
  Speaker 5: creatives come up with these amazing ideas for for films
• 46:42
  Speaker 5: and for short films, and I think I think a
• 46:44
  Speaker 5: lot more could be doing work with corporations that they
• 46:46
  Speaker 5: applied that same mindset to companies that they apply to
• 46:50
  Speaker 5: making a film, and it works really well. We've seen
• 46:53
  Speaker 5: it work really well with companies, and it's just a
• 46:55
  Speaker 5: matter of you know, the film filmmakers willingness to to
• 46:59
  Speaker 5: kind of you know, maybe bend a little bit to
• 47:01
  Speaker 5: the corporations and a you know, and a company's willingness
• 47:04
  Speaker 5: to just take a little bit of a risk to
• 47:05
  Speaker 5: do something a little bit different that might be able
• 47:07
  Speaker 5: to get the word across.
• 47:10
  Speaker 4: Yeah, it's it's a very interesting time. You know, it's
• 47:13
  Speaker 4: very interesting how for creatives too, it's just being able
• 47:16
  Speaker 4: to you know, like like this. You know, the barriers
• 47:19
  Speaker 4: to podcasting have have gone down, but the good podcasts
• 47:23
  Speaker 4: have stayed around, you know what I mean.
• 47:25
  Speaker 3: And I've managed to sort of sneak in there too
• 47:27
  Speaker 3: when no one was looking. But but the other.
• 47:29
  Speaker 4: But the good podcast you know, like Mark Marins WTF,
• 47:32
  Speaker 4: the nerdouts and stuff like that.
• 47:33
  Speaker 3: You know, every week.
• 47:34
  Speaker 4: They're producing it and you could hear, you can hear
• 47:36
  Speaker 4: the difference between a good, good podcast and a gold
• 47:38
  Speaker 4: podcast about the mics and the editing and everything else.
• 47:42
  Speaker 4: You know, you can tell when you're listening to an
• 47:44
  Speaker 4: actual podcast that somebody cared about making exacts the.
• 47:47
  Speaker 3: Same with the same with video exactly. Uh So, Dave
• 47:52
  Speaker 3: where we will find you out online?
• 47:54
  Speaker 5: So check out the website viral Idea Marketing dot com
• 47:58
  Speaker 5: or you if you if you can, feel free to
• 48:01
  Speaker 5: reach out to me. I can give you the best
• 48:03
  Speaker 5: pretzel advice in the world or video or business whatever.
• 48:08
  Speaker 5: It's Dave at viral Idea Marketing dot Com. You know,
• 48:11
  Speaker 5: feel free to you know, I'm very I'm a very
• 48:12
  Speaker 5: helpful person. I love to always get back so anything
• 48:15
  Speaker 5: can help anyone with or if anyone wants to, you know,
• 48:17
  Speaker 5: talk about a project or anything, I'm you know, I'm
• 48:19
  Speaker 5: happy to you know, happy to extend some time to you.
• 48:23
  Speaker 4: I hope the professors at Temple, like you know, utilize you,
• 48:27
  Speaker 4: and and I mean that in a good way. I
• 48:28
  Speaker 4: hope they are actually saying, like, hey, look we have
• 48:30
  Speaker 4: an alumni here. He's out there kicking ass and taking names,
• 48:34
  Speaker 4: you know, and he I hope that they're doing that,
• 48:37
  Speaker 4: I mean, you know, in a very positive way.
• 48:39
  Speaker 5: Yeah, And I was. I was lucky. I love really
• 48:42
  Speaker 5: great professors and some of them actually I've been really
• 48:44
  Speaker 5: honored to like come back and you know, present a
• 48:47
  Speaker 5: few times to you know, various puzzes. And I'm actually
• 48:50
  Speaker 5: very happy and you know, honored to be able to
• 48:53
  Speaker 5: do it. You know, just want to get back to
• 48:55
  Speaker 5: the alma mater like that.
• 48:58
  Speaker 4: And that's good too, because you know, again Temple blown
• 49:01
  Speaker 4: away by the school.
• 49:04
  Speaker 3: Huge, huge school. If you ever been a Temple.
• 49:06
  Speaker 4: By the way, for everyone listening to this on like
• 49:07
  Speaker 4: the West coast or in other countries, because I'm very
• 49:10
  Speaker 4: popular in Canada.
• 49:11
  Speaker 5: Really, you know, you know what's great about Canada is
• 49:14
  Speaker 5: you know Nathan for You. You ever watched that show?
• 49:17
  Speaker 3: No, I haven't.
• 49:17
  Speaker 5: So it's just this guy who does these like crazy
• 49:19
  Speaker 5: marketing gains. I'm sure there's a lot of people that
• 49:21
  Speaker 5: are listening that actually seen it. He's coming back in September.
• 49:25
  Speaker 5: I just recently saw like Rip Peopole, we hopped on.
• 49:27
  Speaker 5: I saw an announcement about him. I'm really you would
• 49:29
  Speaker 5: actually love the show. One of the funny, like one
• 49:32
  Speaker 5: of the funniest shows I've ever watched, just these ridiculous
• 49:34
  Speaker 5: marketing campaigns. But he's from Canada, so you're popular in Canada,
• 49:39
  Speaker 5: maybe a little bit more so than Nathan for You.
• 49:44
  Speaker 4: Yeah, just a tad bit tap edit. And then then
• 49:46
  Speaker 4: there's Justin Trudeau from the Canadian Prime Minister. But but yeah, yeah,
• 49:51
  Speaker 4: I think the list exactly.
• 49:54
  Speaker 5: He's thee Bullis Furst, Nathan for You second, and then
• 49:57
  Speaker 5: the Prime Minister.
• 49:57
  Speaker 2: Third will be right back after a word from our sponsor,
• 50:05
  Speaker 2: and now back to the show.
• 50:08
  Speaker 4: Yeah, so I can't go I can't walk down the
• 50:11
  Speaker 4: streets of British Columbia without being just mobbed by by people.
• 50:15
  Speaker 4: So so so you know, it just when I look
• 50:18
  Speaker 4: at analytics too.
• 50:19
  Speaker 3: I know you're a big analytics guy too, Dave.
• 50:22
  Speaker 4: I sometimes see him like, why why is somebody from
• 50:24
  Speaker 4: Saudi Arabia playing this podcast? Why is somebody from you know?
• 50:28
  Speaker 4: I mean, I just see it and all over the world.
• 50:29
  Speaker 4: So one of my badges of honor is I have
• 50:32
  Speaker 4: all fifty states.
• 50:33
  Speaker 3: I have all six continents because we're not going to
• 50:37
  Speaker 3: count Antarctica.
• 50:37
  Speaker 4: No one's no one's there except for maybe uh Kurt
• 50:40
  Speaker 4: Russell on the thing all right after.
• 50:42
  Speaker 5: Don't write off Antarctica. You know, maybe maybe this one
• 50:45
  Speaker 5: is the first one, you know, yeah, maybe, Well, I mean,
• 50:48
  Speaker 5: we could be a big hit Antarctica.
• 50:49
  Speaker 4: Never know, we we just it would just be unbelievable
• 50:55
  Speaker 4: because I actually was trying to figure out if there's
• 50:57
  Speaker 4: even a way, and I'm like, well, you know, it's
• 50:59
  Speaker 4: kind of like if somebody is on like one of
• 51:01
  Speaker 4: those stations and plays it that counts, that would be it.
• 51:04
  Speaker 3: I was like, please, you know, turn on just.
• 51:06
  Speaker 5: One and listen and you can listen for three minutes
• 51:08
  Speaker 5: and then hang out.
• 51:09
  Speaker 6: We're still talking about cheesteaks then.
• 51:13
  Speaker 4: So yeah, and so I've I've hit all six continents
• 51:16
  Speaker 4: and now I'm slowly working to have at least one
• 51:19
  Speaker 4: download in every country.
• 51:20
  Speaker 3: If I could get one in every country.
• 51:22
  Speaker 4: There's only a few left, by the way, which is
• 51:24
  Speaker 4: funny enough for a few left. Yeah, it's all that started,
• 51:28
  Speaker 4: you know, and that's why I wanted to talk to you, Dave.
• 51:30
  Speaker 4: You know, just got you know, doing all this media work.
• 51:32
  Speaker 3: I think media is so important now.
• 51:34
  Speaker 4: And I think small businesses too, the social the media part,
• 51:38
  Speaker 4: you know, just being on Facebook, Twitter and.
• 51:40
  Speaker 3: Finding their niche.
• 51:41
  Speaker 4: You know, if you're and I always go back to
• 51:42
  Speaker 4: a restaurant, if you're a restaurant, you know, I always
• 51:45
  Speaker 4: say Facebook, Instagram right right off the bat, Facebook, Instagram.
• 51:48
  Speaker 6: What's crazy?
• 51:49
  Speaker 5: And I know where. I know, we're kind of running
• 51:50
  Speaker 5: up on time, but we were working with a restaurant
• 51:54
  Speaker 5: and they put out twenty bucks in baseball ads, you know,
• 51:58
  Speaker 5: to the people up working local businesses surrounding them. They
• 52:03
  Speaker 5: do sandwiches something something like that, lying out the door.
• 52:07
  Speaker 5: Twenty bucks, you know, I mean, I imagine those customers.
• 52:10
  Speaker 5: Imagine those customers. That's the first time in there. They
• 52:12
  Speaker 5: come back, you know, a couple times a week. You know,
• 52:15
  Speaker 5: Now you got you know, let's say they buy your
• 52:17
  Speaker 5: sandwich for twenty bucks. You know, now you have twenty
• 52:21
  Speaker 5: bucks twice a week, ten dollars of sandwich, and now
• 52:24
  Speaker 5: you have customers that are spending a thousand bucks with
• 52:25
  Speaker 5: you a year. Unbelievable.
• 52:27
  Speaker 4: Yeah, by the way, I not to I know you
• 52:30
  Speaker 4: got to go too. Have you ever seen that interview
• 52:32
  Speaker 4: that Gary Vee did with John Taffer and John Taffer
• 52:37
  Speaker 4: explained how to actually keep customers. So basically, I'll just
• 52:41
  Speaker 4: give you the quick concise version of this conversation. He said,
• 52:44
  Speaker 4: the first time someone comes to your restaurant, he goes
• 52:46
  Speaker 4: their statistical analysis of a first time, second time, third time,
• 52:50
  Speaker 4: and then a fourth time customer. And he said, the
• 52:53
  Speaker 4: first time they come in, what he does is they
• 52:55
  Speaker 4: get a red napkin.
• 52:56
  Speaker 3: Hey, this is your first time here, Dave? All right,
• 52:58
  Speaker 3: come this way, here's your complimentary rib dinner. Your your
• 53:01
  Speaker 3: your prime rib dinner. Hey, how did you like your
• 53:04
  Speaker 3: prime rib?
• 53:05
  Speaker 4: Well, you know they're a first time customer, as do us,
• 53:07
  Speaker 4: all the weight staff and everybody else, because they have
• 53:09
  Speaker 4: that red napkin. Nobody else except first time customers have
• 53:12
  Speaker 4: that red napkin. Hey, how'd you do your rib dinner?
• 53:14
  Speaker 5: Oh?
• 53:15
  Speaker 3: We loved it second time around, so a great did well.
• 53:18
  Speaker 4: Here you go, here's a coupon, and you handwrite the coupon,
• 53:21
  Speaker 4: you know, twenty percent off the chicken dinner, whatever else.
• 53:23
  Speaker 3: Try this, You're gonna love it.
• 53:24
  Speaker 4: They come back second time, and you keep doing this
• 53:27
  Speaker 4: because it statistically has proven that a fourth time. If
• 53:30
  Speaker 4: they come back a fourth time, they'll come back for
• 53:32
  Speaker 4: life because they love they have those experiences. So you're
• 53:36
  Speaker 4: not marketing to them from one visit or two visits
• 53:39
  Speaker 4: or three visits, but you're marketing them to all four
• 53:42
  Speaker 4: of those visits, so they'll keep coming back.
• 53:46
  Speaker 5: The same I see the same thing in my visit business.
• 53:48
  Speaker 5: You know, people do one video with us, and they'll
• 53:49
  Speaker 5: do a second and a third, and our best customers,
• 53:52
  Speaker 5: you know, we've worked with, you know, over one hundred
• 53:55
  Speaker 5: companies at this point, and our best customer is give us,
• 54:00
  Speaker 5: you know, referrals, and they keep ordering from us over
• 54:03
  Speaker 5: and over again. But I mean, you're to that point.
• 54:06
  Speaker 5: It takes a couple of times before they you know,
• 54:08
  Speaker 5: before they get in and they'll they'll kind of they'll
• 54:10
  Speaker 5: kind of trust you actor a little bit, yeah, and.
• 54:13
  Speaker 4: Then then it becomes just hey, you know what. I'm
• 54:15
  Speaker 4: really in the mood for a good meal. Hey, I'm
• 54:16
  Speaker 4: in the mood for you know, a good video.
• 54:19
  Speaker 3: You know, I need you know what I mean, what
• 54:20
  Speaker 3: we what up.
• 54:21
  Speaker 5: In twenty four hours?
• 54:25
  Speaker 3: Come on, I need it now. What's so hard about it?
• 54:27
  Speaker 5: Just put the turkey on the bottom and just turn
• 54:30
  Speaker 5: the camera.
• 54:32
  Speaker 3: I just yeah, exactly right. I just want a picture
• 54:34
  Speaker 3: of a stove.
• 54:35
  Speaker 5: Yeah.
• 54:35
  Speaker 3: Oh man, yeah, I could.
• 54:37
  Speaker 4: I could talk to you for a little while longer
• 54:38
  Speaker 4: because I have a funny story about a guy who
• 54:40
  Speaker 4: tried to make a video of a restaurant, and I
• 54:42
  Speaker 4: should I should have got it into the end of
• 54:44
  Speaker 4: the end of this conversation, but I know we're running
• 54:46
  Speaker 4: out of time, and h Dave. I want to say again,
• 54:49
  Speaker 4: everybody listening to this, I'm gonna put Dave' stuff in
• 54:51
  Speaker 4: the in the show notes, contact him in the Philadelphia area,
• 54:54
  Speaker 4: and uh take him out on a pretzel pretzel meeting
• 54:58
  Speaker 4: that that'll be the new thing. No, no more cof meetings.
• 55:00
  Speaker 4: There's pretzel meetings now, Dave, Baby, let's go.
• 55:05
  Speaker 5: Dave.
• 55:05
  Speaker 3: I want to say thank you so much for coming on.
• 55:07
  Speaker 6: Man, Hey, thanks for having me. I appreciate it.
• 55:09
  Speaker 2: I want to thank Dave so much for doing such
• 55:11
  Speaker 2: a great job on this episode. If you want to
• 55:12
  Speaker 2: get links to anything we spoke about in this episode,
• 55:14
  Speaker 2: head over to the show notes at Indie film huscle
• 55:17
  Speaker 2: dot com. Forward slash eight thirty seven, and if you
• 55:19
  Speaker 2: have it already, please head over to Filmmaking podcast dot com,
• 55:24
  Speaker 2: subscribe and leave a good review for the show. It
• 55:27
  Speaker 2: really helps us out a lot, guys.
• 55:29
  Speaker 3: Thank you again so much for listening.
• 55:30
  Speaker 2: Guys, As always, keep that hustle going, keep that dream alive,
• 55:33
  Speaker 2: Stay safe out there, and I'll talk to you soon.
• 55:37
  Speaker 1: Thanks for listening to the Indie Film Hustle Podcast at
• 55:40
  Speaker 1: Indie Film Hustle dot com. That's I N D I
• 55:43
  Speaker 1: E F I L M h U S T l
• 55:46
  Speaker 1: E dot com.