Toronto Targets Algorithmic Pricing | Toronto News

Toronto News Today | 2 Min News | The Daily News Now! · Jul 21, 2026 · 1m

Toronto’s mayor is launching a bold move to stop grocery stores from secretly jacking up prices mid-order—using your shopping habits to guess how much you’ll pay. Dubbed “surveillance pricing,” this algorithm-driven tactic isn’t just in groceries—it’s creeping into hotels, concert tickets, and rideshares, quietly inflating costs based on your personal data. With backing from a city councillor and pressure from consumer advocates, the motion heads to council next week, aiming to ban this invisible price gouging and restore fairness to the marketplace. Listen in comfort:Get a discount on a Soli…