Latest / Ageless and Timeless Podcast® / Chris Burres, Founder and chief scientist at MyVitalC
Transcript
- 0:10Speaker 1: Good morning everyone. This is Michelle Hughes from Ageless and Timeless,
- 0:14Speaker 1: and I wanted to let everyone know that we're having
- 0:17Speaker 1: a terrible rainstorm here. So if you hear a lot
- 0:19Speaker 1: of noise, it's been raining for two days. Solid they
- 0:23Speaker 1: call it a new word in our vocabulary, called an
- 0:27Speaker 1: atmospheric river, So I apologize, but we're trying to keep
- 0:30Speaker 1: the sound out of the tape here today. So this morning,
- 0:35Speaker 1: I have a guest who I've been talking to since August,
- 0:38Speaker 1: and we took a long time to get together on
- 0:40Speaker 1: a podcast, but I've been reading about him for three months.
- 0:43Speaker 1: And his name is Chris Burris, and he's from Houston,
- 0:48Speaker 1: and he's the co founder of a company called My
- 0:52Speaker 1: Vital Sea, which we're going to hear all about this morning.
- 0:55Speaker 1: But I want Chris to be welcomed in the normal
- 0:59Speaker 1: way we always well welcome our guests on Ageless and Times,
- 1:02Speaker 1: which is to say everyone is the most exceptional guest.
- 1:06Speaker 1: We're always so lucky to be able to pick their
- 1:09Speaker 1: brain and have a chance to know more about who
- 1:12Speaker 1: they are and what they do and what they want
- 1:14Speaker 1: to do. That's really one of the important chapters. So
- 1:17Speaker 1: good morning, Chris.
- 1:19Speaker 2: Good morning, Michelle. I'm so grateful to be here. I'm
- 1:22Speaker 2: glad you're surviving the atmospheric river. I'm not hearing anything
- 1:27Speaker 2: on my end, so either it's not that loud or
- 1:29Speaker 2: your crew is doing an amazing job keeping that sound out.
- 1:32Speaker 1: That's great. Well, Chris, you know you're all over the
- 1:35Speaker 1: internet and there's so much information. But I want to
- 1:38Speaker 1: start as if nobody knows anything, including me, which is
- 1:42Speaker 1: not true. But I did want to tell everyone that
- 1:45Speaker 1: I've been using your products now for about since August,
- 1:49Speaker 1: since you so graciously sent me like a Christmas gift
- 1:53Speaker 1: in the summer, and so I'm going to talk about
- 1:57Speaker 1: a little bit about my experience today, but I want
- 1:59Speaker 1: you to first tell us who you are, as I
- 2:03Speaker 1: mentioned in the intro, who you are, how you got
- 2:05Speaker 1: to where you are today, and then we'll dive deep
- 2:09Speaker 1: into what you're doing today and where you want to
- 2:13Speaker 1: go in the future. So why don't you start with
- 2:15Speaker 1: the history and tell us a bit about who you are?
- 2:19Speaker 2: Okay, well, first, my name is Chris Rris. I am
- 2:22Speaker 2: the geeky guy you see in front of you. I
- 2:24Speaker 2: have a lab coat, I work in a lab I
- 2:26Speaker 2: don't want anybody to be confused. I am not a doctor.
- 2:30Speaker 2: I work in a lab. I am a scientist focused
- 2:33Speaker 2: on a longevity molecule responsible for the longest longevity experimental
- 2:38Speaker 2: results and history of full ninety percent extension of life.
- 2:43Speaker 2: My goal is to help people live longer, happier, healthier,
- 2:46Speaker 2: pain free lives with science. How I kind of got
- 2:50Speaker 2: thrown into this role because this was not really you know,
- 2:53Speaker 2: if you had asked me, I don't know even eight
- 2:55Speaker 2: years ago. Is this a path? Is this how you
- 2:58Speaker 2: see yourself? Have written a book Live Longer and Better,
- 3:03Speaker 2: Having done a longevity summit interviewing fifty five experts in longevity,
- 3:08Speaker 2: including some of the well known ones in the biohacker space,
- 3:11Speaker 2: Dave asp Ray, Ben Greenfield, doctor Steven Gundry, I certainly
- 3:15Speaker 2: would have said no. But my path was heading this
- 3:19Speaker 2: direction already. And what I mean by that is I've
- 3:23Speaker 2: been working with a molecule and I started working with
- 3:26Speaker 2: it in nineteen ninety one. The molecule we call ESS sixty,
- 3:30Speaker 2: and I probably should start by talking about ES s sixty.
- 3:33Speaker 2: It's discovery and everything about it. So I'm holding up
- 3:37Speaker 2: a model of a molecule. If you're listening. I know
- 3:39Speaker 2: this is a podcast. Don't worry. You don't have to
- 3:40Speaker 2: find a picture. Just imagine a soccer ball where the
- 3:43Speaker 2: lines on the soccer ball represent the bonds between the
- 3:46Speaker 2: carbon atoms, so you have a spherical molecule of sixty
- 3:49Speaker 2: carbon atoms. Again, the molecule was discovered in nineteen eighty
- 3:54Speaker 2: five here in Houston at Rice University, and the three
- 3:57Speaker 2: scientists who discovered it actually won the Nobel Prize for
- 4:00Speaker 2: that discovery in nineteen ninety six, so that's a short
- 4:04Speaker 2: eleven years from being discovered to actually being awarded the
- 4:07Speaker 2: Nobel Prize. They got the Nobel Prize because the molecule
- 4:11Speaker 2: is amazing. I mean, first and foremost, it's the first
- 4:14Speaker 2: closed cage molecule, so there's no dangling atoms on the
- 4:19Speaker 2: end of this particular molecule. They're all bonded with another
- 4:23Speaker 2: atom that's inside of the molecule. So that's a very
- 4:26Speaker 2: unique structure. It also happens to perform as well or
- 4:29Speaker 2: better than the current best material in almost every application,
- 4:33Speaker 2: so it makes better inks, better batteries, better tires, better
- 4:37Speaker 2: photo cells. And this is often when I'm talking about
- 4:40Speaker 2: this where people are like, wait, wait, wait, we're in
- 4:42Speaker 2: an age listen timeless podcast. We're talking probably about things
- 4:47Speaker 2: that we can see consume, and you just said inks, batteries, tires,
- 4:51Speaker 2: and photosals. I don't remember the last time I woke
- 4:53Speaker 2: up and thought the battery in my car? What is
- 4:56Speaker 2: it out of that that I need to consume on
- 4:57Speaker 2: a daily basis. This is kind of a unique path
- 5:01Speaker 2: for a molecule into the health space. And actually the
- 5:05Speaker 2: story gets a little worse. First, they actually thought because
- 5:08Speaker 2: of the shapes on the exterior of this soccer ball
- 5:11Speaker 2: shaped molecule again we call it ES S sixty. Because
- 5:14Speaker 2: of the shapes on the exterior of the S sixty molecule,
- 5:17Speaker 2: they thought it would be toxic and they ended up
- 5:19Speaker 2: putting it in a toxicity study. In that toxicity study,
- 5:23Speaker 2: they gave it. The animal model was withstar rats, and
- 5:28Speaker 2: they gave wistar rats water as a control group, olive oil,
- 5:31Speaker 2: and then olive oil with as much of this ESS
- 5:34Speaker 2: sixty molecule as could be dissolved in it. And instead
- 5:38Speaker 2: of being toxic, the test subjects given the ES S
- 5:41Speaker 2: sixty molecule and olive oi are really the My battle
- 5:44Speaker 2: Sea formula lived ninety percent longer than the control group.
- 5:48Speaker 2: So that's the sink. Yes, the single longest longevity experimental
- 5:52Speaker 2: result on mammals in history. And you can kind of
- 5:56Speaker 2: imagine how that shifted my career from being a happy,
- 6:00Speaker 2: go lucky carbon nanomterial scientist making carbon nanomateials and selling
- 6:04Speaker 2: them to research institutions around the world, which we still
- 6:07Speaker 2: do today, to really getting into the health space and
- 6:11Speaker 2: kind of the start of my health journey. Although I
- 6:14Speaker 2: hesitated for quite some time before I really jumped in
- 6:17Speaker 2: feet first.
- 6:18Speaker 1: So questions, what does ESS stand for before the sixty?
- 6:23Speaker 2: Yeah, so it's elemental safe spheres right, So one the
- 6:28Speaker 2: element is carbon, it's safe for human consumption. We actually
- 6:32Speaker 2: process ours that way. And it's spheres right, it's the
- 6:35Speaker 2: spherical molecule and then there's sixty atoms in in the molecule.
- 6:40Speaker 1: Okay, second question, where are those scientists today and what
- 6:46Speaker 1: have they made any further advances on the original Nobel
- 6:50Speaker 1: Prize award that they got for C sixty.
- 6:53Speaker 2: Well, that's a great question, and they've actually all passed, right,
- 6:57Speaker 2: So they won that Nobel Prize and nine ten ninety
- 7:00Speaker 2: six they were you know, we will say them call
- 7:04Speaker 2: them seasoned researchers at the time. And remember, this molecule
- 7:09Speaker 2: didn't become or enter into the health space. Maybe I
- 7:13Speaker 2: didn't mention the date the publication was twenty twelve when
- 7:16Speaker 2: they published the results of that study where the wistar
- 7:19Speaker 2: rats led ninety percent longer than the control group. And
- 7:22Speaker 2: it's kind of interesting, you know how Yeah, you know
- 7:26Speaker 2: how internet trolls are and they're like, hey, if this
- 7:29Speaker 2: is such an amazing molecule, well, why did they die?
- 7:32Speaker 2: And the answer is because they weren't taking it because
- 7:34Speaker 2: nobody was taking it at that.
- 7:36Speaker 1: Time because they thought it was not safe for humans.
- 7:38Speaker 1: But now that in twenty twelve, then you determined that
- 7:42Speaker 1: it was safe. And that's when your life changed.
- 7:45Speaker 2: Because yeah, let me add to that because it so yes,
- 7:50Speaker 2: that's the year of the publication, mid twenty twelve. That
- 7:54Speaker 2: did change the trajectory of my career. But we were
- 7:59Speaker 2: conservative carbon nanomateial scientists. In fact, it was probably mid
- 8:03Speaker 2: twenty thirteen we started getting phone calls of people saying, hey,
- 8:07Speaker 2: how much of this molecule should I be taking? And
- 8:10Speaker 2: you have to think conservative carbon nano material scientists with
- 8:15Speaker 2: our you know, science hat on going Wait a minute,
- 8:18Speaker 2: you're asking us how much of this stuff that we
- 8:21Speaker 2: sell to research institutions around the world so that they
- 8:24Speaker 2: can do research on inks, batteries, tires, and photo cells.
- 8:28Speaker 2: How much should you consume? Probably zero? And we actually
- 8:33Speaker 2: added not for human consumption to our labeling in mid
- 8:37Speaker 2: twenty and thirteen. So I think from nineteen ninety one
- 8:40Speaker 2: when we started manufacturing, by the way, that was before
- 8:43Speaker 2: the Nobel Prize was awarded, and we kind of came
- 8:47Speaker 2: to the realization at one point where you know, the
- 8:49Speaker 2: fact that we were delivering commercial quantities of these materials
- 8:53Speaker 2: is part of the reasons the sciences has such creature
- 8:56Speaker 2: about the molecule and probably part of the reason that
- 8:59Speaker 2: they ultimately were awarded the Nobel Prize. Right, But you
- 9:04Speaker 2: go back to nineteen ninety one, we're manufacturing this, and
- 9:08Speaker 2: we don't have not for human consumption on our labeling,
- 9:11Speaker 2: right all the way until mid twenty and thirteen. We
- 9:14Speaker 2: added it to the labeling, and again the literature was
- 9:18Speaker 2: clear that it was safe. We just were conservative scientists
- 9:22Speaker 2: doing the conservative scientific thing that scientists conservative scientists do,
- 9:27Speaker 2: and so we added that to the labeling in mid
- 9:29Speaker 2: twenty and thirteen, and then we went through this kind
- 9:32Speaker 2: of interesting journey. My business partner and I. We would
- 9:36Speaker 2: get two to three phone calls a week and it'd
- 9:38Speaker 2: be people saying, hey, my knee pain is gone. And
- 9:41Speaker 2: we would say, hey, you mean the knee pain of
- 9:43Speaker 2: your rat because it literally says not for human consumption
- 9:46Speaker 2: on the labeling, and they would say, yeah, if my
- 9:49Speaker 2: rat weighs two hundred and seventy five pounds, how much
- 9:52Speaker 2: should my rat be taking. They were like okay. So
- 9:57Speaker 2: that went on really from mid twenty thirteen through to
- 10:00Speaker 2: twenty seventeen. My business partner and I would get together
- 10:04Speaker 2: really every quarter we're like, what do we want to
- 10:06Speaker 2: do with this? Do we want to enter the supplement market?
- 10:09Speaker 2: You know you're in this space. You know how challenged
- 10:11Speaker 2: the supplement market is. It's very, very different than delivering
- 10:15Speaker 2: commercial quantities of carbon nanomterials, where those researchers will actually
- 10:20Speaker 2: take it and put it into their machines and make
- 10:22Speaker 2: sure we sent them what we sold them. That's not
- 10:26Speaker 2: how the supplement market works. To kind of exacerbate our
- 10:30Speaker 2: disinterest in getting into the supplement market and kind of
- 10:34Speaker 2: between the time of twenty thirteen twenty seventeen, I found
- 10:37Speaker 2: a peer reviewed published research paper that said fifty percent
- 10:41Speaker 2: of the supplements they purchased on the market didn't have
- 10:44Speaker 2: in them what they said they had in them. Right,
- 10:47Speaker 2: this is again the opposite of the industry we're in.
- 10:50Speaker 2: So every quarter, my business partner and I would get
- 10:52Speaker 2: together and like, hey, we're still getting two to three
- 10:54Speaker 2: calls a week and the testimonials are amazing. Do we
- 10:57Speaker 2: want to do something really with this? And the answer
- 10:59Speaker 2: was no. And then finally, in twenty seventeen, a guy
- 11:03Speaker 2: with a big YouTube following started talking about all the
- 11:06Speaker 2: benefits he was getting taking on a daily basis, and
- 11:09Speaker 2: our phone went from two to three times a week,
- 11:11Speaker 2: ringing two to three times a week to ten times
- 11:14Speaker 2: a day. So now my business partner and I were like, okay,
- 11:17Speaker 2: we are you know, conservative carbon danomterial scientists. We've already
- 11:21Speaker 2: looked at the literature. You know, we would have stopped
- 11:23Speaker 2: selling it if we if we knew people were taking
- 11:25Speaker 2: it and it was not good for them. But let's
- 11:29Speaker 2: ask ourselves two questions before we get into this industry.
- 11:32Speaker 2: And the first question is a moral question. Are we
- 11:34Speaker 2: comfortable selling it? I take it, my wife takes it.
- 11:37Speaker 2: I was comfortable giving you samples. Everyone on our team
- 11:40Speaker 2: takes it. By the way, it's not a requirement for
- 11:42Speaker 2: you to take the product to be on our team.
- 11:44Speaker 2: They just see the data and they see it and
- 11:46Speaker 2: feel the value. So yeah, we're comfortable selling it. And
- 11:49Speaker 2: then the next is the legal side. You've got the FDA,
- 11:52Speaker 2: you've got the FTC, you've got to cross the t's,
- 11:54Speaker 2: you've got to dot the i's. We of course do that.
- 11:57Speaker 2: This might be a great time because we might talk
- 11:59Speaker 2: about some sort of testimonials at some point. Let me
- 12:02Speaker 2: throw out the FDA disclaimer that our product has not
- 12:05Speaker 2: been evaluated by the FDA and it is not intended
- 12:08Speaker 2: to treat, diagnosed, cure, or prevent any disease. So now
- 12:11Speaker 2: that we had kind of check those two boxes morally
- 12:14Speaker 2: comfortable selling it and legally comfortable selling it, that's when
- 12:18Speaker 2: we started to bring in this to market really at
- 12:20Speaker 2: the beginning of twenty eighteen.
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- 13:01Speaker 1: Okay, So these scientists they got the Nobel price, they
- 13:04Speaker 1: never saw the human consumption aspect of this, okay, So
- 13:08Speaker 1: they never realized that this was safe. And so what
- 13:12Speaker 1: is the FDA's I know their determination is pretty narrow,
- 13:16Speaker 1: but you are allowed to sit talk about inflammation only
- 13:20Speaker 1: as it relates to exercise correct correct.
- 13:24Speaker 2: Yes, So how does.
- 13:25Speaker 1: That work when people call you and they've been using
- 13:27Speaker 1: it for their cancer treatment or their you know, arthritis
- 13:33Speaker 1: or whatever. How do you deal with those legal issues?
- 13:36Speaker 1: I'm just curious because obviously the supplement market is kind
- 13:40Speaker 1: of the wild wild West, as we know. On the
- 13:43Speaker 1: other hand, we don't want it to be too regulated
- 13:45Speaker 1: because there's so much regulation in the world as it is,
- 13:49Speaker 1: so and we don't want the supplements to become part
- 13:52Speaker 1: of pharmaceuticals, right so that we have to have a prescription.
- 13:55Speaker 1: So it's kind of a catch twenty two. But how
- 13:58Speaker 1: do you navigate that terrain? With inflammating or inflammation with
- 14:03Speaker 1: respect to the ESS sixty.
- 14:07Speaker 2: Yeah, well, the S S sixty does sit in this
- 14:10Speaker 2: unique category. And I'm going to add right now because
- 14:13Speaker 2: a lot of people might be thinking, Okay, is this,
- 14:15Speaker 2: you know, a new molecule. Is this a manufactured molecule
- 14:19Speaker 2: in order to get quantities sufficient for a supplement. It
- 14:21Speaker 2: is manufactured, but it is also a naturally occurring molecule.
- 14:26Speaker 2: So any of your listeners, if they haven't ever taken
- 14:28Speaker 2: my product, they've been exposed to this molecule. And the
- 14:33Speaker 2: way to kind of describe that is, if you take
- 14:35Speaker 2: the soot from a candle flame, which you usually collect
- 14:37Speaker 2: by putting a cold plate of steel over the candle flame,
- 14:40Speaker 2: you'll get that black soot. That black soot has parts
- 14:44Speaker 2: per million or parts per billion of the ES S
- 14:46Speaker 2: sixty molecule in it. So it is absolutely and naturally
- 14:50Speaker 2: occurring molecule. In fact, they understand. The whole reason the
- 14:53Speaker 2: molecule was discovered, and actually I cover this in my
- 14:56Speaker 2: book Live Longer and Better, was that they were looking
- 14:59Speaker 2: at spectrum in space that they thought might be carbon based,
- 15:03Speaker 2: so they came to Houston. It's kind of a longer
- 15:06Speaker 2: interesting story, the person who really should have been responsible
- 15:09Speaker 2: for the discovery of the molecule because he was a
- 15:12Speaker 2: grad student and not a professor at Rice University, didn't
- 15:16Speaker 2: actually get the Nobel Prize. That's a great story in
- 15:19Speaker 2: the book. But basically, they saw the spectrum in space,
- 15:22Speaker 2: they thought it was carbon. They threw it in this machine,
- 15:25Speaker 2: and actually the grad student threw it in the machine,
- 15:27Speaker 2: and they realized that this molecule existed, right, this molecule
- 15:31Speaker 2: that we call ESS sixty, So it's a naturally occurring molecule.
- 15:35Speaker 2: And then with the FDA, you're one hundred percent right.
- 15:38Speaker 2: And it's interesting because I feel very challenged very often
- 15:42Speaker 2: in this space, which is I get amazing testimonials like
- 15:46Speaker 2: the you know, kind of the first one that I
- 15:47Speaker 2: shared is my knee pain is gone. I get these
- 15:49Speaker 2: amazing testimonials, and you kind of want to just go
- 15:52Speaker 2: out into the world and share them right with everybody,
- 15:56Speaker 2: But there's restrictions on that with the FDA, and you're
- 15:59Speaker 2: not just able to do that. And part of me
- 16:01Speaker 2: wish is I could, But the other part is if I,
- 16:05Speaker 2: I mean, we're already supplement industry is already we can
- 16:07Speaker 2: agree is already a troubled, challenged industry. Imagine if they
- 16:12Speaker 2: all were just cut loose. I literally had somebody in
- 16:16Speaker 2: the supplement space when I told you that story. The
- 16:19Speaker 2: first question we really asked ourselves before we got into
- 16:22Speaker 2: this market was a moral question, are we comfortable selling it?
- 16:26Speaker 2: And I had somebody laugh at me. I've never heard
- 16:31Speaker 2: anyone ask themselves a moral question, which is maybe the
- 16:35Speaker 2: only question you should ever ask yourself if you're going
- 16:38Speaker 2: to sell something on the market. Obviously you need to
- 16:40Speaker 2: got the eyes across the t's with the FDA. But
- 16:45Speaker 2: if we were allowed to do a lot more kind
- 16:48Speaker 2: of liberal things with the information that we have that
- 16:51Speaker 2: doesn't have the peer reviewed double blind research, if we
- 16:54Speaker 2: were allowed to do it, then so would everybody else.
- 16:57Speaker 2: And that's not a place that we really want to be. So,
- 17:00Speaker 2: I know, I deal with a lot of people. You know,
- 17:02Speaker 2: the medical community has lots of challenges, the you know,
- 17:06Speaker 2: the bureaucuracy of the FDA has lots of challenges. But
- 17:09Speaker 2: I do think that they sit in the right space
- 17:12Speaker 2: in as it relates to kind of supplements and what
- 17:15Speaker 2: kind of claims you can make.
- 17:17Speaker 1: So what would you say if you were not the
- 17:22Speaker 1: co founder and you were looking at this product, what
- 17:25Speaker 1: questions would you ask about the product that would be
- 17:30Speaker 1: interesting for you now as the co founder to answer?
- 17:33Speaker 1: What are some of the most important questions that a
- 17:37Speaker 1: potential consumer customer could ask?
- 17:39Speaker 2: Yeah, I think I can. I mean the first one
- 17:43Speaker 2: is is like, what's the mechanism action?
- 17:45Speaker 1: Right?
- 17:45Speaker 2: And I can? And I'll roll back and answer that
- 17:48Speaker 2: question by talking about my role as I stepped into
- 17:52Speaker 2: this kind of health expert, this longevity expert, was first
- 17:56Speaker 2: to understand our own technology, Like what is going on
- 17:59Speaker 2: with technology? Is a ninety percent extension of life? Like
- 18:03Speaker 2: I was so new to this, I couldn't. I mean,
- 18:06Speaker 2: I was pretty certain that a ninety percent extension of
- 18:09Speaker 2: life was a really really big deal, right, But I
- 18:12Speaker 2: didn't know. And so you go out and I start
- 18:14Speaker 2: doing research, and you come to find out that the
- 18:17Speaker 2: next best way to live longer is calorie restriction. That's
- 18:21Speaker 2: a that's a program where if you reduce your calorie
- 18:24Speaker 2: consumption by thirty percent, you can extend your life by
- 18:28Speaker 2: thirty percent. I call that the Star of Yourself. One
- 18:31Speaker 2: third to death diet. No one really signs up for that,
- 18:35Speaker 2: and that's a thirty percent extension of life in an
- 18:38Speaker 2: arguably starved state, I mean scientifically starve state. And by
- 18:43Speaker 2: the way, that thirty percent calorie reduction is not thirty
- 18:46Speaker 2: percent lower than the standard American diet. It's thirty percent
- 18:50Speaker 2: lower than what we should actually be consuming. Correct, So
- 18:55Speaker 2: that was kind of my first thing. Wow, a ninety
- 18:57Speaker 2: percent extension of life by taking an all oil with
- 19:00Speaker 2: as much of this ESS sixty molecule in it is
- 19:04Speaker 2: a profound result. And not only that, I want to
- 19:07Speaker 2: go back to that original study because the study. My
- 19:09Speaker 2: director of research once came to me and said, you know,
- 19:12Speaker 2: that initial study could have been five separate papers. There's
- 19:15Speaker 2: just so much deep party research in that original publication.
- 19:20Speaker 2: So first you have the ninety percent extension of life,
- 19:23Speaker 2: and then the next is the relationship with tumors. So
- 19:26Speaker 2: a typical wistar rat, that's the rats that you used
- 19:29Speaker 2: in this study, will live about thirty two months and
- 19:32Speaker 2: will have a known amount of tumor mass. So the
- 19:34Speaker 2: longer they live, the more tumors they have in their body,
- 19:37Speaker 2: tumor mass they have in their body. Even though the
- 19:40Speaker 2: ES s sixty rats, the really the my vital sea
- 19:42Speaker 2: rats lived out to sixty two months, none of them
- 19:46Speaker 2: had any tumors. So that's a very profound result. Now,
- 19:52Speaker 2: the question as I'm sharing this research with people is
- 19:54Speaker 2: what's the mechanism of action. Our most consistent testimonial I'll
- 19:59Speaker 2: start here, is is that people take the product in
- 20:01Speaker 2: the morning, they report mental focus and energy during the day,
- 20:05Speaker 2: and then better sleep that night. And the reality is,
- 20:09Speaker 2: if the only thing we did was improve sleep, your
- 20:13Speaker 2: physical emotional and physical, emotional and spiritual. No, there's a mental,
- 20:19Speaker 2: physical and emotional so your mental, physical, and emotional well
- 20:22Speaker 2: being would be improved. So that's test if it got
- 20:26Speaker 2: sleep right, it was kind of my job to dig
- 20:28Speaker 2: in deeper. You're looking at a ninety percent extension of life.
- 20:32Speaker 2: What might cause that? If you kind of pull the
- 20:36Speaker 2: medical community, it tends to think about aging as an
- 20:39Speaker 2: oxidation and an inflammation process. Right, So here you're going
- 20:43Speaker 2: to I'm about to do the FDA dance around inflammation.
- 20:46Speaker 2: So you'll hear it here shortly as it relates to
- 20:51Speaker 2: our antioxidant. The antioxidant capability of our product. There's an
- 20:55Speaker 2: ad hoc study out on the web that says it's
- 20:57Speaker 2: one hundred and seventy two times more powerful than by
- 21:00Speaker 2: the and C. There's peer reviewed published research that shows
- 21:03Speaker 2: it to be one hundred and twenty five times more
- 21:05Speaker 2: powerful than vitamin C. So definitely checking off the antioxidant box.
- 21:10Speaker 2: The next is inflammation. As I mentioned, we're not able
- 21:13Speaker 2: to make claims about chronic inflammation. About that inflammation, the
- 21:17Speaker 2: FDA has interrelated chronic inflammation with the diseases of inflammation,
- 21:22Speaker 2: which are also the diseases of aging. Right, so we're
- 21:25Speaker 2: talking about arthritis, cardiovascular disease, Alzheimer's cancers like these are
- 21:32Speaker 2: so intimately intertwined that you can't make claims about that
- 21:36Speaker 2: without again the peer reviewed, double blind let's see about
- 21:41Speaker 2: controlled studies. What we are allowed to say is that
- 21:44Speaker 2: we address acute inflammation, right, So, inflammation due to exercise.
- 21:50Speaker 2: We've all had like a tough workout one day, maybe
- 21:53Speaker 2: even just walked a lot longer than we normally do,
- 21:56Speaker 2: and woken up that next day and felt that inflammation
- 21:59Speaker 2: in our body. We absolutely can talk about addressing that.
- 22:03Speaker 2: I do like to kind of wrap up the inflammation
- 22:06Speaker 2: side of things with we fit perfectly in an anti
- 22:09Speaker 2: inflammatory diet, right. This is the diet associated or associated
- 22:13Speaker 2: with the blue zone. People. These people tend to have
- 22:16Speaker 2: reduce incidences of stroke, reduce incidences of heart attack, and
- 22:21Speaker 2: not surprisingly in this context, they tend to live longer.
- 22:25Speaker 2: And so we fit perfectly in that anti inflammatory diet.
- 22:29Speaker 1: So two more questions toophagy. If someone is doing intermittent fasting,
- 22:35Speaker 1: is the use of ESS sixty going to be a
- 22:40Speaker 1: compatible component and actually get more efficacious and dramatic results
- 22:46Speaker 1: if you are using it along with what we call autophagy.
- 22:52Speaker 2: Yeah, Well, one, I do intermittent fasting. I love the
- 22:56Speaker 2: experience of intermittent fasting. I have been I think a
- 23:00Speaker 2: lot of people, the person who would like to lose
- 23:02Speaker 2: five pounds forever, right, like right, I.
- 23:05Speaker 1: Never that's about every woman I know, right.
- 23:08Speaker 2: Right, And sometimes it's ten, maybe fifteen, and then other
- 23:12Speaker 2: times back down to five. So I like intermittent fasting
- 23:17Speaker 2: and the thing that I can share because I just
- 23:19Speaker 2: have this I think epiphany about intermittent fasting. You ultimately
- 23:25Speaker 2: end up reducing your calorie consumption on intermittent fasting. It's
- 23:28Speaker 2: just kind of a natural outcropping of it. You also
- 23:31Speaker 2: get into that fasted state which causes autophagy, which is
- 23:34Speaker 2: actually a really healthy, healthy process. But the mindset about
- 23:38Speaker 2: intermittent fasting, I think is very different about every other diet.
- 23:42Speaker 2: So every other diet I've tried, like counting calories or
- 23:45Speaker 2: cutting this or adding that, I've always felt hungry and
- 23:50Speaker 2: hungry felt like the enemy, right, Like I hate this
- 23:53Speaker 2: diet because I'm hungry. When you do intermittent fasting, it's
- 23:57Speaker 2: called fasting. And if you're willing to go down the path,
- 24:01Speaker 2: you have to understand you will be hungry. That's the goal.
- 24:05Speaker 2: And so it changes your mindset about oh, I'm hungry,
- 24:08Speaker 2: this is miserable, to oh I'm hungry, Yes, this is working, right,
- 24:12Speaker 2: So the whole mindset is very different.
- 24:16Speaker 1: I do.
- 24:16Speaker 2: We don't have any research that says that we enhance autophagy,
- 24:22Speaker 2: although we could make that debate, and I certainly have had,
- 24:25Speaker 2: you know, a number of hours of conversation with my
- 24:28Speaker 2: director of research, who is like, maybe this is working.
- 24:31Speaker 2: That as like an autopogy antagonist, Like, so causing autopogy
- 24:38Speaker 2: the real thing. And you're you're it's a great question,
- 24:40Speaker 2: You're like, Chris, is there more like you waved your
- 24:43Speaker 2: hands about anti inflammatory, you wave your hands about antioxidant
- 24:47Speaker 2: is like, what how do we dig deeper our current
- 24:51Speaker 2: theory and it's called the BOSS theory buffering oxidative stress system.
- 24:57Speaker 2: We know from peer reviewed published research that the ESS
- 25:00Speaker 2: sixty molecule gets into the mitochondria. That's already exciting. We
- 25:06Speaker 2: know from even way back in the nineties when the
- 25:08Speaker 2: molecule was discovered that it could hold up to six
- 25:11Speaker 2: negatively charged particles on the exterior of this cage. And
- 25:16Speaker 2: if you're thinking mitochondria and negatively charged particles, you're probably
- 25:20Speaker 2: thinking reactive oxygen species, right. And in fact, if you
- 25:24Speaker 2: took a room full of mitochondrial experts, physicians, researchers, whatever,
- 25:29Speaker 2: and said, hey, would it be good to have an
- 25:31Speaker 2: antioxidant sponge sitting there, a free radical sponge sitting there
- 25:36Speaker 2: in the mitochondria while it's going through the process of
- 25:39Speaker 2: producing the energy source for your cell the atp they
- 25:42Speaker 2: would all raise their hands and that's what we think
- 25:45Speaker 2: is going So let me, I'll describe it. And I've
- 25:48Speaker 2: got kind of analogy after I do a quick description. So,
- 25:53Speaker 2: mitochondria powerhouse of every cell. Right, there's between fifty and
- 25:56Speaker 2: five thousand mitochondria and every cell in your body except
- 25:59Speaker 2: for blood cells, which have zero and nerve and brain cells,
- 26:03Speaker 2: which have two million. That's how much energy. Our ability
- 26:06Speaker 2: to think in our kind of nervous system takes two
- 26:10Speaker 2: million mitochondria, in nerve and brain cells. Just like any
- 26:14Speaker 2: powerhouse that you would power source that you would ever
- 26:17Speaker 2: kind of imagine, there's a negative byproduct, right So your
- 26:20Speaker 2: car going down the road has exhaust, your power plant
- 26:24Speaker 2: has a smoke stack. The negative byproduct for mitochondria while
- 26:29Speaker 2: it's producing the energy that your cells need to do
- 26:32Speaker 2: their job is reactive oxygen species. And I kind of
- 26:36Speaker 2: describe these as little oxidative agents running around like bumper cars,
- 26:42Speaker 2: rusting everything that they bump into, right, Like, that's just
- 26:45Speaker 2: a reasonable analogy. Right Now, inside the mitochondria, you have
- 26:49Speaker 2: two antioxidants, classic antioxidants to take care of them, that
- 26:53Speaker 2: is glutathione and melatonin. Now melatonin really interestingly is the
- 26:59Speaker 2: slave hormone. Our most consistent testimonial is related to sleep.
- 27:03Speaker 2: I think that there's something happening there. Now we understand
- 27:08Speaker 2: that different parts of our body can get taxed, can
- 27:10Speaker 2: get overwhelmed, can get stressed, And when the mitochondria gets stressed,
- 27:15Speaker 2: there's less well it produces more reactive auction species. Then
- 27:20Speaker 2: the melatonin and glutathione can handle what happens. Then that's
- 27:24Speaker 2: when those reactive oxygen species go out and do damage.
- 27:27Speaker 2: And we believe again that this S S sixty molecule
- 27:31Speaker 2: is the buffering oxidative stress systems. So I have this
- 27:33Speaker 2: analogy magic and it's Marti Gras. It's the end of
- 27:37Speaker 2: Marti Gras, and you're on Bourbon Street and you've got
- 27:39Speaker 2: these drunk reactive auction species running around, smashing into the walls,
- 27:43Speaker 2: breaking the windows, smashing up cars. You've got the police,
- 27:46Speaker 2: the glutathione and the melatonin handcuffing themselves to these reactive
- 27:51Speaker 2: auction species and getting them off of Bourbon Street. Right,
- 27:54Speaker 2: So this is great, that's how it's supposed to work.
- 27:56Speaker 2: But when it gets over.
- 27:59Speaker 1: The h.
- 28:04Speaker 2: And they throw them in a paddy wagon, right, they
- 28:07Speaker 2: just throw them in their local paddy wagon. M hm Okay, yeah,
- 28:13Speaker 2: they throw them in a local kind of paddy wagon
- 28:16Speaker 2: until they can actually replenish themselves. So we believe that
- 28:21Speaker 2: this molecule is in the mitochondria that when the glutathion
- 28:25Speaker 2: and melotonin get overwhelmed, this can hold on to those
- 28:29Speaker 2: reactive auctiongen species so they can't run around and smash
- 28:32Speaker 2: up cars and smash up the street. And then when
- 28:35Speaker 2: that mitochondria is able to replenish the glutathion and melotonin,
- 28:39Speaker 2: they can then handcuff themselves to these reactive oxygen species
- 28:42Speaker 2: and get them off of Bourbon Street or manage them
- 28:46Speaker 2: so that they're not doing damage in your body ultimately.
- 28:48Speaker 2: And that's why we say that the ESS sixty molecule
- 28:51Speaker 2: is the boss. You know what's so.
- 28:53Speaker 1: Interesting, Chris, is that most people have never heard of
- 28:58Speaker 1: ESS sixty or C sixteen. I mean, I've asked a
- 29:01Speaker 1: lot of my very very knowledgeable friends. So you actually
- 29:05Speaker 1: have an interesting information providing role to go through here
- 29:12Speaker 1: because you're starting with something like, I mean, everybody knows
- 29:15Speaker 1: all the vitamins and the you know, the antioxidant ones
- 29:19Speaker 1: that are you know, the most beneficial for getting rid
- 29:22Speaker 1: of free radicals, which is what you just talked about.
- 29:25Speaker 1: But really, I mean, I'm shocked at how few people
- 29:28Speaker 1: know about the C sixty, So you do have an
- 29:31Speaker 1: educational challenge here. I did have another question though, what
- 29:36Speaker 1: about the people who are on pharmaceutical drugs, which is
- 29:40Speaker 1: you know, probably about eighty percent of the American population.
- 29:44Speaker 1: So are there any contraindications of taking the C sixty
- 29:49Speaker 1: oils with any of the pharmaceuticals that people are on.
- 29:53Speaker 1: Let's just take you know, for heart disease, for statins
- 29:58Speaker 1: as an example.
- 30:00Speaker 2: Great example. I do want to just provide kind of
- 30:02Speaker 2: from our perspective, a little bit of clarity and I
- 30:05Speaker 2: can share why we do this. We really think of
- 30:07Speaker 2: C sixty as an industrial molecule, and there's peer reviewed
- 30:12Speaker 2: published research that proves when you improperly process it it's harmful.
- 30:16Speaker 2: EESS sixty is C sixty that's been processed for safer,
- 30:21Speaker 2: safer human consumption.
- 30:22Speaker 1: I'm glad you clarified that really important. Okay, that's what
- 30:25Speaker 1: the cours is called, EESS sixty, not C sixty, and
- 30:30Speaker 1: that obviously my vital C is EESS sixty is the
- 30:34Speaker 1: primary ingredient. Got it.
- 30:38Speaker 2: Thank you, Michelle, Because I mean, we still manufacture C
- 30:41Speaker 2: sixty and sell it to research institutions around the world.
- 30:43Speaker 2: We've been doing that since nineteen ninety one. When we
- 30:46Speaker 2: bring it to market for people to consume, there's extra
- 30:49Speaker 2: steps that we go through to make sure that it's
- 30:52Speaker 2: safer for human consumption. So that E S S sixty molecule,
- 30:55Speaker 2: and there's other reasons, but we don't need to get
- 30:57Speaker 2: into them here. Asking about contraindications, we have tens of
- 31:02Speaker 2: thousands of customers. A lot of them are kind of biohackers,
- 31:07Speaker 2: cutting edge biohackers. We have not had any reports. In fact,
- 31:11Speaker 2: it's our responsibility when you think about the what the
- 31:14Speaker 2: FDA's role is in this molecule, it's our job to
- 31:18Speaker 2: report any serious side effects that are ever reported to
- 31:21Speaker 2: us to the FDA. If we do not do that,
- 31:25Speaker 2: we are breaking a federal law. So we're happy to
- 31:29Speaker 2: do that anytime it comes in, because the reality is
- 31:32Speaker 2: if one person has some serious adverse side effect and
- 31:35Speaker 2: we tell the FDA, the FDA is not going to
- 31:37Speaker 2: shut you down because of that. They just want to
- 31:39Speaker 2: accumulate the appropriate amount of data related to the appropriate situations.
- 31:45Speaker 2: I'm very happy to report, like we've really had this
- 31:47Speaker 2: market on this product on the market since the beginning
- 31:49Speaker 2: of twenty eighteen, really before that, when you think about
- 31:53Speaker 2: the lab version and the two hundred and seventy five
- 31:55Speaker 2: pound rat we have never had to report any to
- 32:00Speaker 2: the FDA. Right, We'll have people send us stuff from like, hey,
- 32:03Speaker 2: send us your medical records. I think these are more
- 32:05Speaker 2: like the online trolls, but we still have to take
- 32:08Speaker 2: those very seriously. And there's never any medical records that
- 32:11Speaker 2: this is probably like five cases in the last you know,
- 32:14Speaker 2: since twenty eighteen, there are no medical records materialized, so
- 32:19Speaker 2: we have never had to report in anything to the FDA.
- 32:21Speaker 2: So our stance is you probably should check with your doctor.
- 32:25Speaker 2: I got to be honest, and this is on me
- 32:27Speaker 2: because I have to do a better job of educating
- 32:30Speaker 2: more and more people about this. Your doctor probably has
- 32:33Speaker 2: never heard of this, and so they can dig into
- 32:35Speaker 2: the research. But our current stances, there is no studies.
- 32:39Speaker 2: There is no indication that there are counter ind indications
- 32:44Speaker 2: with any medicine that's out there.
- 32:47Speaker 1: Well, then let's just take the like segment this away
- 32:51Speaker 1: so that people understand why. And so what are the ingredients?
- 32:55Speaker 1: And I know you use a carrier oil and those
- 32:58Speaker 1: oils are three of the best oils that you can
- 33:02Speaker 1: possibly and jest, even if you weren't using the ESS
- 33:05Speaker 1: sixty and that's olive oil, avocado and MCT which is
- 33:08Speaker 1: really coconut. How did you decide on those three as
- 33:12Speaker 1: your carrier oils, and which one of the three do
- 33:15Speaker 1: you consider to be the most potent in terms of
- 33:18Speaker 1: somebody who was just going to choose one.
- 33:21Speaker 2: Yeah, well those are the three healthiest oils, right. You know,
- 33:26Speaker 2: I don't think you can swing a dead cat in
- 33:28Speaker 2: the in the biohacking space and not here. Don't eat,
- 33:32Speaker 2: don't consume seed oils, right, so we're not talking about ted.
- 33:35Speaker 1: Oils, right.
- 33:37Speaker 2: Olive oil is it was a must because the original research.
- 33:41Speaker 2: In fact, when people say hey what should I take?
- 33:44Speaker 2: Should I take olive oil, avocado oil, or MCT oil,
- 33:47Speaker 2: we always say olive oil for two reasons. First, we're
- 33:51Speaker 2: a science based organization and all the research is in
- 33:55Speaker 2: olive oil, right, So that's that's number one. Two, you
- 33:58Speaker 2: get more of the E S S sixty molecule in
- 34:02Speaker 2: olive oil then you do get the other. So I'll
- 34:03Speaker 2: give you some ratios. So you get about point eight
- 34:06Speaker 2: milligrams per milli liter in olive oil, about point six
- 34:10Speaker 2: in avocado oil, and then about point three and MCT oil.
- 34:15Speaker 2: MCT is a great oil for hunger suppression. In fact,
- 34:18Speaker 2: we were talking about a little bit about internet and fasting.
- 34:20Speaker 2: If you really want to hold that tighter. Technically, if
- 34:23Speaker 2: you have any calories, you're breaking your fast. But we
- 34:26Speaker 2: can we can have good debates. Your goal is to
- 34:28Speaker 2: kind of start kick in ATOPAG. You can get away
- 34:32Speaker 2: with some MCT is more comfortable. I mean, your body
- 34:36Speaker 2: doesn't actually have to convert that into something that would
- 34:39Speaker 2: stop autophagy. It can use it as is those medium
- 34:42Speaker 2: chain triglycerides. And so my typical routine is I take
- 34:47Speaker 2: MCT in my coffee, kind of like a bulletproof coffee thing.
- 34:51Speaker 2: But I got rid of the EEE because I don't
- 34:52Speaker 2: want all those calories. And so that's a really good oil.
- 34:57Speaker 2: And I can tell you we've got a two time
- 34:59Speaker 2: US Ultra running champion. His name is Anthony Kunkle. He
- 35:03Speaker 2: won a US championship at fifty miles and a US
- 35:07Speaker 2: championship at six one hundred k, which is sixty two miles.
- 35:12Speaker 2: So he's a guy who's pushing his body to the
- 35:15Speaker 2: absolute limits. It's an extreme athlete, and he loves our product.
- 35:19Speaker 2: And the first conversation that I had with him was
- 35:22Speaker 2: pretty amazing. Sorry, I'm getting down a rabbit hole, but
- 35:24Speaker 2: I think this is kind of exciting. The first conversation
- 35:28Speaker 2: I had with him. He was like, listen, I tried
- 35:29Speaker 2: one serving, which is a teaspoon of your product, and
- 35:33Speaker 2: I didn't really notice anything. And then I tripled the
- 35:36Speaker 2: servings because think about you know what an ultra athlete
- 35:39Speaker 2: he is and what he's doing to his body, and
- 35:42Speaker 2: he said, I was like, wow, this could be the
- 35:45Speaker 2: difference between somebody having a running career or a running
- 35:49Speaker 2: hobby and his protocol. He's an extremely analytical bio hacker,
- 35:55Speaker 2: so he's always cycling on and off things, keeping a
- 35:59Speaker 2: good diary, under standing like what's having an impact, what
- 36:02Speaker 2: isn't having an impact. And when he's doing a training block,
- 36:05Speaker 2: he starts on the MCT. MCT has this ability to
- 36:09Speaker 2: suppress hunger, like as a runner at that distance, you
- 36:12Speaker 2: need to be very lean, as lean as possible. So
- 36:15Speaker 2: he'll start on the MCT and then he rams up
- 36:18Speaker 2: as he's getting closer to competition day, to our alive
- 36:21Speaker 2: oil product and he's literally just like taking swigs out
- 36:24Speaker 2: of the bottle. He doesn't measure, you know, a tablespoon,
- 36:27Speaker 2: which is three of us standard serving. So I think
- 36:31Speaker 2: I got I went down a rabbit hole and I
- 36:33Speaker 2: knew I was going on.
- 36:35Speaker 1: That's very useful, and particularly because I don't know if
- 36:38Speaker 1: you are aware, but we are one of our platforms,
- 36:41Speaker 1: the biggest one is Muscle and Fitness. We are the
- 36:46Speaker 1: Muscle and Fitness For all the hundred years or so
- 36:48Speaker 1: that they were the leading fitness magazine, never had a
- 36:52Speaker 1: digital platform. And two years ago I got an email
- 36:56Speaker 1: from doctor Bob Goldman from a four M America, an
- 37:00Speaker 1: academy of Anti Agent. He's the co founder and he's
- 37:03Speaker 1: joint ventured with them, and I think he might even
- 37:06Speaker 1: have a podcast on there. But they were only picking
- 37:09Speaker 1: twenty to you just basically launch their digital platform. And
- 37:15Speaker 1: because they already have a brand, this was going to
- 37:18Speaker 1: be like a line extension of the already existing brand,
- 37:21Speaker 1: which I think has you know, somewhere close to a
- 37:24Speaker 1: billion followers. So we were lucky. Doctor Goldman sent us
- 37:29Speaker 1: a note and said would you like to be one
- 37:31Speaker 1: of the twenty And I said, you don't have to
- 37:33Speaker 1: ask twice. But that means that a lot of the
- 37:36Speaker 1: people that will view our podcast, which that one is
- 37:40Speaker 1: video as well as audio, so a lot of the
- 37:43Speaker 1: people that will see this today are people that will
- 37:47Speaker 1: be very interested from the athletic and fitness standpoint. So
- 37:50Speaker 1: just wanted to sidetrack for a moment, segue for a
- 37:53Speaker 1: moment to tell you that, so you're you know, don't
- 37:56Speaker 1: feel that your rabbit hole was not productive, because it
- 38:00Speaker 1: definitely is.
- 38:01Speaker 2: So I get add a little more too, go ahead. Yeah,
- 38:04Speaker 2: So what he says about the product is that he
- 38:09Speaker 2: doesn't believe it that it helps his recovery, right, he
- 38:15Speaker 2: believes it prevents damage in the first place. And I've got,
- 38:18Speaker 2: you know, multiple times that I've interviewed him multiple notes
- 38:22Speaker 2: that he sent me after I mean, his most recent
- 38:25Speaker 2: one is, I'm running thirty miles a day and waking
- 38:28Speaker 2: up like nothing, like nothing happened. Right, I'm going to
- 38:31Speaker 2: bed wrecked and waking up like nothing happened. He said,
- 38:36Speaker 2: if it were speeding exercise recovery, then eleven day recovery
- 38:41Speaker 2: would happen in seven five days whatever that speedy recovery
- 38:44Speaker 2: would look like. But I'm just he says. The reason
- 38:49Speaker 2: he knows it is because on the last five miles
- 38:52Speaker 2: of a fifty mile run. By the way, that's a
- 38:54Speaker 2: phrase we don't hear very often. Where strength and stability
- 38:58Speaker 2: used to be a problem now not a problem. And
- 39:01Speaker 2: so it's a very unique mechanism of action. If you
- 39:04Speaker 2: think about an overtaxed mitochondria, well there is are You're
- 39:10Speaker 2: not going to overtax it more than fifty miles at
- 39:13Speaker 2: an elite athletes pace. You're just not going to do
- 39:17Speaker 2: more mitochondrial You're not going to need more mitochondrial effort
- 39:22Speaker 2: than doing fifty miles at an elite athletes pace. So
- 39:26Speaker 2: if we're sitting in there and we're saying, hey, the
- 39:29Speaker 2: glutathione and melatonin are overtaxed, and normally the reactive auction
- 39:34Speaker 2: species would be running around and doing a bunch of damage,
- 39:37Speaker 2: but they're all stuck on this ESS sixty molecule, then
- 39:40Speaker 2: you have this understanding of why it's preventing damage in
- 39:43Speaker 2: the first place.
- 39:45Speaker 1: Okay, so melatonin obviously, circadian rhythms are what melatonin is
- 39:50Speaker 1: known for to particularly, I use it when I jet lag,
- 39:54Speaker 1: you know, when I'm plapping to get my circadian rhythms
- 39:57Speaker 1: on the time zone that I'm now that I'm now
- 40:01Speaker 1: living in after the long airplane ride. So does that
- 40:05Speaker 1: mean if I'm putting one in one together and it's
- 40:08Speaker 1: going to be three, does that mean that the ESS
- 40:13Speaker 1: sixty is affecting your circadian rhythm even when you're not
- 40:18Speaker 1: traveling and you're using it just as like you just
- 40:22Speaker 1: described as an athlete. So and if that answer is yes,
- 40:27Speaker 1: it is, then what is it actually doing to the
- 40:31Speaker 1: circadian rhythms that you wouldn't fall asleep during the day,
- 40:35Speaker 1: but you'd only fall asleep and have a deeper sleep
- 40:37Speaker 1: to iram sleep at night.
- 40:39Speaker 2: Yeah, I think I think it's not certainly not interfering.
- 40:44Speaker 2: So my wife and I love the travel internationally, and
- 40:48Speaker 2: when we travel, we land and we're running and we
- 40:51Speaker 2: don't actually use melatonin, right, We're running NonStop. And you
- 40:56Speaker 2: think about the testimonial people take Mito Bible see again,
- 41:00Speaker 2: report mental focus and energy during the day and then
- 41:02Speaker 2: better sleep that night. I think there probably is an interact. Honestly,
- 41:07Speaker 2: like this is just popping into my head now, there
- 41:09Speaker 2: probably is an interaction of the stimuli that signifies daytime
- 41:17Speaker 2: with the ESS sixty molecule to make sure you're in
- 41:20Speaker 2: line even in a stress situation, right, we have to
- 41:23Speaker 2: believe that changing time zones is going to be an
- 41:27Speaker 2: additional stress around a mitochondria because we're supposed to be
- 41:30Speaker 2: asleep and we're not yet we're supposed to be repairing
- 41:32Speaker 2: and we're not yet. But if we're actually speeding up
- 41:35Speaker 2: that sinking of it, or making sure that the mitochondria
- 41:40Speaker 2: is not experiencing that stress, then that can explain why
- 41:44Speaker 2: my wife and I typically don't have a jet lag.
- 41:47Speaker 2: I can share. My business coach says this. He says,
- 41:51Speaker 2: for fifty years, I needed an alarm clock to wake up.
- 41:54Speaker 2: As soon as I started taking my vital sea, I
- 41:56Speaker 2: wake up before the alarm clock. And then he doesn't
- 42:01Speaker 2: have a consistent supply. Is usually when we bump into
- 42:04Speaker 2: each other and I have a bottle. When he's about
- 42:07Speaker 2: ten days off, he needs to the alarm clock again,
- 42:11Speaker 2: and then he gets back on it and he's waking
- 42:13Speaker 2: up before the alarm clock. Now I mentioned he's a
- 42:15Speaker 2: business coach. He's got to do networking, right, He's having
- 42:17Speaker 2: a couple of glasses of wine. None of that matters.
- 42:21Speaker 2: He wakes up before the alarm clock when he's taking
- 42:24Speaker 2: the product regularly, and so I think you're probably right
- 42:27Speaker 2: in there's some interaction that has a positive impact.
- 42:33Speaker 1: So that's the circadian rhythm. Then you mentioned the glued
- 42:36Speaker 1: to thion, which of course is the master antioxidant and
- 42:40Speaker 1: that is affecting your microbiome. So what is the connection
- 42:43Speaker 1: between ESS sixty and the microbiome, which is the hot
- 42:47Speaker 1: topic of today.
- 42:48Speaker 2: Yeah, no, that's a great question, and frankly I haven't
- 42:53Speaker 2: I have not yet spent time kind of diving into
- 42:55Speaker 2: that topic. One thing that we can share is that
- 42:59Speaker 2: all of oil is amazing for your microbiome. Right. I
- 43:02Speaker 2: love what doctor Gundry says. He says the purpose of
- 43:04Speaker 2: food is to get more olive oil into your mouth.
- 43:08Speaker 2: In that original study, if you remember, we had rats
- 43:11Speaker 2: that were given water, olive oil, and then olive oil.
- 43:13Speaker 2: With the ESS sixty molecule, the ones given olive oil
- 43:17Speaker 2: lives thirty percent longer. Right, So whatever olive oil you're consuming,
- 43:21Speaker 2: that is good for you. I think the only thing
- 43:24Speaker 2: that it would kind of end up leaning on is again,
- 43:27Speaker 2: if you're positively impacting your mitochondria, the mitochondria in your body,
- 43:33Speaker 2: then you're going to have a positive impact on We
- 43:36Speaker 2: literally have testimonials from head to toe, and again I'm
- 43:39Speaker 2: going to share a couple testimonials here. I like to
- 43:41Speaker 2: just preface it, Hey, this probably won't happen for you, right,
- 43:45Speaker 2: go do the research, look at the peer review paper,
- 43:49Speaker 2: kind of do your internet search and if you want
- 43:51Speaker 2: to try the product rate, just assume that this is
- 43:53Speaker 2: not going to happen for you. Literally have people sharing
- 43:56Speaker 2: my hair is growing back. It's growing back in places
- 43:59Speaker 2: it hasn't grown. This is from the oral consumption, and
- 44:02Speaker 2: it's growing back in its original color. Right, So that's
- 44:04Speaker 2: the head piece. The toe one is kind of interesting.
- 44:07Speaker 2: We have an influencer who's a former Navy seal and
- 44:10Speaker 2: when he was five years old, a crab bit his
- 44:13Speaker 2: big toe and split his toenail. It didn't bite right,
- 44:18Speaker 2: it pinched his big toenail. That toenail remained cracked all
- 44:23Speaker 2: the way through being a seal and Navy seal. When
- 44:26Speaker 2: he was sixty five, after having been on our product
- 44:29Speaker 2: for about two years, his toe healed. So we literally
- 44:33Speaker 2: have testimonials from head to toe. And that's really kind
- 44:36Speaker 2: of why dove into understanding this boss theory, because what
- 44:40Speaker 2: explains head to toe improvements? Nothing really explains head to
- 44:44Speaker 2: toe improvements unless you're working at least at the cellular level.
- 44:49Speaker 2: And I like to point out a lot of supplements
- 44:51Speaker 2: are extremely proud to point out we work at the
- 44:54Speaker 2: cellular level. Well, we actually believe we work at the
- 44:58Speaker 2: subcellular level, right, So helping those mitochondria do less damage
- 45:03Speaker 2: when they're stressed and providing the energy that your cells
- 45:06Speaker 2: need to do their job.
- 45:09Speaker 1: That's very cool. So then the other issue, though, is
- 45:12Speaker 1: so many people are toxic based on our environment, and
- 45:16Speaker 1: you know, not just from the food that we but
- 45:18Speaker 1: the air that we breathe and the EMF and the
- 45:22Speaker 1: the pesticides that are great on that food and so
- 45:25Speaker 1: forth and so on. So how does the ESS sixty
- 45:28Speaker 1: break through the toxicity issue so that there's absorption and
- 45:33Speaker 1: value that your testimonials would certainly suggest.
- 45:39Speaker 2: Yeah, I think I think we can postulate one answer
- 45:43Speaker 2: and talk about, you know, potentially two answers. So one
- 45:47Speaker 2: is remember most consistent testimonial focus energy, take it in
- 45:53Speaker 2: the morning, mental focus and energy during the day. And
- 45:55Speaker 2: then better sleep that night. Sleep is when you actually
- 45:59Speaker 2: manage a lot a lot of the toxins in your body.
- 46:01Speaker 2: The toxic build up are managed while you're sleeping. So
- 46:04Speaker 2: if you're getting any sort of and we don't know
- 46:06Speaker 2: exactly deeper sleep or more consistent sleep or whatever it
- 46:09Speaker 2: is about that sleep that's better, then that could help
- 46:14Speaker 2: you manage those toxins, right, Like, that's pretty straightforward. The
- 46:19Speaker 2: next is those components in your body that are responsible
- 46:23Speaker 2: for managing toxins. Our cells, whether it's your liver cell,
- 46:27Speaker 2: kidney cell, whatever, those are your glands. Those have mitochondria
- 46:31Speaker 2: in them, and if you reduce the negative load on
- 46:34Speaker 2: those mitochondria, they're going to perform better. And then the
- 46:38Speaker 2: final thing we can say is we've actually done some
- 46:41Speaker 2: research with the University of Houston since they're here, and
- 46:45Speaker 2: it turns out, like we're all familiar with, you know,
- 46:47Speaker 2: activated charcoal as a certainly as a filter, a great
- 46:50Speaker 2: filter of water, getting a lot of contamination out of water,
- 46:53Speaker 2: chemical contamination. A lot of people will talk about consuming
- 46:58Speaker 2: activated charcoal and having a positive impact on toxins. When
- 47:04Speaker 2: we shipped some of our product over to and this
- 47:07Speaker 2: isn't the oil product, this is just the raw molecule
- 47:11Speaker 2: over to the Civil Engineering Department, they said that the
- 47:14Speaker 2: material performed as well or better, because that's just how
- 47:18Speaker 2: this tends to work as activated charcoal. Now what's interesting,
- 47:23Speaker 2: what's a little bit different is activated charcoal is not
- 47:26Speaker 2: a nanoparticle, is not something that's supposed to get through
- 47:30Speaker 2: your gut barrier, right, you have this single cellular barrier
- 47:34Speaker 2: around your stomach that is supposed to prevent things from
- 47:37Speaker 2: getting into your bloodstream that aren't supposed to be there
- 47:40Speaker 2: and create that barrier leasing charcoal. A lot of these
- 47:45Speaker 2: things that you would take for toxicities are not small
- 47:47Speaker 2: enough to get into the bloodstream, so that that shouldn't
- 47:50Speaker 2: be having any kind of Most of the detoxifiers that
- 47:54Speaker 2: are on the market are just doing it in your stomach,
- 47:56Speaker 2: just making sure you're not making the problem worse. In
- 47:59Speaker 2: the case of the s S sixty molecule, we know
- 48:02Speaker 2: that it gets all the way down into the mitochondria,
- 48:04Speaker 2: so we know that that's getting across that gut barrier,
- 48:08Speaker 2: and we know that it has this potential to absorb
- 48:11Speaker 2: you know, things that you would want activated charcoal to absorb.
- 48:15Speaker 1: Well, it must be affecting the vegus nerve too, because
- 48:18Speaker 1: you're talking about people's sleep, which is the brain, which
- 48:22Speaker 1: you know, which is your you know, total gut brain access.
- 48:26Speaker 1: So having done studies on the impact between the gut
- 48:30Speaker 1: and the brain and they and the trout transportation to
- 48:33Speaker 1: the through the vegus nerve to get to that area.
- 48:36Speaker 2: No we so our current focus in terms of studies,
- 48:39Speaker 2: so I think we probably have a positive impact there. Remember,
- 48:43Speaker 2: the nerves have two million mitochondria in them. And just
- 48:46Speaker 2: to give you some perspective, because this is kind of
- 48:48Speaker 2: kind of cool numbers this. So this is our kind
- 48:51Speaker 2: of standard product. It's the olive oil with the S
- 48:54Speaker 2: S sixty in it. By the way, I'm holding up
- 48:56Speaker 2: a bottle if you're listening on the podcast now holding
- 48:59Speaker 2: up that soccer ball shaped molecule. Each drop of our
- 49:02Speaker 2: olive oil product has four hundred I wrote the number
- 49:05Speaker 2: down four hundred and seventy times as many of these
- 49:10Speaker 2: S S sixty molecules as you have cells in your body.
- 49:14Speaker 2: That's how small the molecule is. Right, So you're taking
- 49:18Speaker 2: a tea spoon, You're not taking one drop, and so
- 49:20Speaker 2: that's when you start doing the numbers. You start to
- 49:23Speaker 2: understand that this can have a positive impact on each
- 49:26Speaker 2: of the mitochondria in your body. Right, And so if
- 49:30Speaker 2: you're talking about vegas, nerve you're talking about nerve cells.
- 49:33Speaker 2: Nerve cells has have two million mitochondria in them. If
- 49:37Speaker 2: you can positively impact those, you're going to have this benefit.
- 49:41Speaker 1: Wow. So okay, So the question on the oils. You know,
- 49:45Speaker 1: good old doctor Gundur, he loves olive oil. He sells
- 49:48Speaker 1: his own olive oil, so he has a certain bias,
- 49:51Speaker 1: of course, but one of the things that he says
- 49:54Speaker 1: in terms of the commercialization of his own olive oil
- 49:58Speaker 1: is the purity. And you and I when we spoke
- 50:00Speaker 1: on the phone a few months ago, we chatted about
- 50:03Speaker 1: this because I think olive oil is getting a very
- 50:07Speaker 1: bad wrap, that it is primarily cartels or mafia or
- 50:12Speaker 1: and you know, Italian olive oil has always been the
- 50:16Speaker 1: king of the mountain, but there's so much question now,
- 50:19Speaker 1: even with Italian olive oil. So you had mentioned that
- 50:22Speaker 1: your oliver oil comes from aft from Tunisia and that
- 50:26Speaker 1: that has you know, one hundred percent purity tested. So
- 50:31Speaker 1: how do you go about doing that. I'm only staying
- 50:33Speaker 1: with olive oil at the moment because that is the
- 50:35Speaker 1: one that gives the most bang for the buck. So
- 50:38Speaker 1: I realize the other oils also have their own issues,
- 50:41Speaker 1: but not not like olive oil. So how do you
- 50:44Speaker 1: ensure that you have purity in your oils? What kind
- 50:48Speaker 1: of testing do you do? And you know, how do
- 50:50Speaker 1: you how do you you know, look the customer in
- 50:53Speaker 1: the eye and say, don't worry, you're not getting the
- 50:55Speaker 1: tainted olive oil.
- 50:57Speaker 2: Well, there's there's a couple of things that give us confidence.
- 51:01Speaker 2: And what you're really talking about is these kind of
- 51:03Speaker 2: we'll call mob oils, right, mob influenced olive oils actually
- 51:08Speaker 2: have palm oil in them. Now, if you were to
- 51:10Speaker 2: go to some sort of testing facility and try and
- 51:13Speaker 2: understand does mine have palm oil? Is it pure olive oil?
- 51:16Speaker 2: What does that look like? They actually have to do
- 51:18Speaker 2: genetic testing. They have to genetically test the oil to
- 51:22Speaker 2: see if the genetics of palm oil are in that sample.
- 51:27Speaker 2: That's not a standard test. Right. The only reason like
- 51:29Speaker 2: twenty three and meters and all these genetic tests have
- 51:32Speaker 2: come down to a reasonable price is because they can
- 51:35Speaker 2: sell so many units of them. There aren't a lot
- 51:38Speaker 2: of people out there doing genetic testing on palm oil,
- 51:41Speaker 2: so it's extremely expensive to do that. So our thought
- 51:45Speaker 2: process was, if we can deal directly with an orchard,
- 51:48Speaker 2: and this is not a thought process that has that
- 51:51Speaker 2: has zero flaws, right, it's not one hundred percent, but
- 51:54Speaker 2: it's it's good, And then we have kind of supporting
- 51:58Speaker 2: reasons to believe that working well. So we're going directly
- 52:02Speaker 2: to an orchard in Tunisia and purchasing directly from them,
- 52:08Speaker 2: so we know that they've there's at least less chance
- 52:10Speaker 2: of a middleman. That's the biggest concern. The more middleman,
- 52:13Speaker 2: the more likely it is that somebody has thrown palm
- 52:15Speaker 2: oil in it so that they can make more money.
- 52:18Speaker 2: So that's one, and we're pretty confident in that strategy.
- 52:21Speaker 2: And then the next thing to really give you confidence
- 52:24Speaker 2: is when you have a high quality extra virgin olive oil,
- 52:28Speaker 2: it will leave a peppery flavor at the back of
- 52:30Speaker 2: your throat. Right, you've probably been to a less expensive
- 52:34Speaker 2: Italian we'll say chain, right, and they'll pour some olive
- 52:38Speaker 2: oil on a plate and they'll crack some pepper into
- 52:42Speaker 2: that olive oil. And the reason they're cracking the pepper
- 52:45Speaker 2: because then that burning flavor at the back of your throat,
- 52:47Speaker 2: which is caused by pepper, makes it taste more expensive.
- 52:51Speaker 2: And when you cut it with palm oil, you cut
- 52:53Speaker 2: that burning sensation. And so is that is our process
- 52:58Speaker 2: of kind of ensuring that we have a high quality
- 53:01Speaker 2: extra virgin olive oil.
- 53:02Speaker 1: Yeah, extra version virgin organic. And first cold press, yes,
- 53:07Speaker 1: because that gives you the highest quality of nutrients if
- 53:11Speaker 1: you and it is the most expensive, of course, But yeah, No,
- 53:15Speaker 1: I've learned to shop very carefully, just with a lot
- 53:20Speaker 1: of discretion on olive oil based on all that kind
- 53:23Speaker 1: of research, because I realized how important olive oil is.
- 53:27Speaker 1: Now I just use your product and just assume that
- 53:29Speaker 1: I'm getting. Do you put anything else in the as
- 53:33Speaker 1: part of the ingredients or is it just the olive
- 53:35Speaker 1: oil and the ess.
- 53:38Speaker 2: Yeah, it's the S S sixty and olive oil or
- 53:40Speaker 2: the you know, avocado oil or the MCT oil. Kind
- 53:44Speaker 2: of interesting thing. You know, MCT oil is a clear oil.
- 53:47Speaker 2: When you take you can imagine that the S sixty
- 53:51Speaker 2: molecule carbon molecule is a black powder, right, So if
- 53:54Speaker 2: you were holding it, it would be kind of like
- 53:56Speaker 2: sugar crystals or salt crystals in your hand. This is
- 54:00Speaker 2: the black carbon crystals. When you pour it into the
- 54:04Speaker 2: MCT it actually doesn't dissolve really quickly, but it dissolves
- 54:07Speaker 2: fairly quickly compared to olive oil. Actually it turns a
- 54:11Speaker 2: beautiful purple color, right, And it actually does the same
- 54:15Speaker 2: thing in olive oil. The thing with olive oil though
- 54:17Speaker 2: is olive oil has like a green tint to it,
- 54:20Speaker 2: and when you add purple and green together, you get
- 54:22Speaker 2: a kind of a murky Amberg like not an attractive
- 54:25Speaker 2: color exactly. The oil is just absolutely gorgeous.
- 54:30Speaker 1: So where I did promise that I would talk about
- 54:33Speaker 1: my testimonial, so I wanted just to segue through that
- 54:37Speaker 1: for a moment, so I don't forget to do it.
- 54:39Speaker 1: But but before I get what is in behind you?
- 54:42Speaker 1: On this on the wall, I see my vital see
- 54:45Speaker 1: and then I see a bunch of photos. Are those
- 54:47Speaker 1: people that are using your product, that are giving your testimonials?
- 54:51Speaker 2: Yeah, they're They're they're different influencers. This is this is
- 54:56Speaker 2: actually j Campbell right here. He's fair kind of backing
- 55:00Speaker 2: and really focused on peptides.
- 55:02Speaker 1: Uh.
- 55:03Speaker 2: And then I think the remainder of them are are
- 55:05Speaker 2: just different implement influencers that we kind of engaged with
- 55:10Speaker 2: our products and all with great testimonials.
- 55:13Speaker 1: Well, Jake Campbell and I haven't I think I mentioned
- 55:17Speaker 1: this to you. He's been on my podcast, I think
- 55:20Speaker 1: two or three times. I've been on his two or
- 55:22Speaker 1: three times, and we have a very close relationship and
- 55:25Speaker 1: I'm very proud of uh presenting him on my podcast
- 55:29Speaker 1: because he's helped so many people, particularly I call him
- 55:32Speaker 1: the King of castosterone. He was the first one to
- 55:36Speaker 1: write the book like the Bible on castosterum, way before
- 55:40Speaker 1: it was even recognized for its importance and value, particularly
- 55:45Speaker 1: in athletic endeavors. So well, you know, it's a lot
- 55:49Speaker 1: more than athletic. But anyway, yeah, so I adore.
- 55:53Speaker 2: J Campbell, me too.
- 55:56Speaker 1: Yeah, so okay, they're flagging me. So I got to
- 56:00Speaker 1: go quickly now because I didn't realize. I knew how
- 56:03Speaker 1: you know, we would could talk forever, but I just don't.
- 56:06Speaker 1: I don't want to run out of time. So I'm
- 56:09Speaker 1: one of those people Chris, that doesn't you mentioned earlier.
- 56:12Speaker 1: I don't feel supplements when I take them. I don't
- 56:15Speaker 1: know if they're doing anything. All I know is probably
- 56:18Speaker 1: better that i'm taking them that i'm not. And however,
- 56:21Speaker 1: I when I went to a four M and did
- 56:24Speaker 1: the brain tap, they told me that I first I kept,
- 56:29Speaker 1: you know, getting these tests, because I've been to several
- 56:32Speaker 1: A forms and I always make a point of going
- 56:34Speaker 1: and getting their tests. But the last one it actually
- 56:37Speaker 1: was at Radfest, they told me that I was very tired,
- 56:42Speaker 1: and I didn't feel tired. I felt full of energy.
- 56:45Speaker 1: And I thought, why is it that the brain tap
- 56:47Speaker 1: is saying I'm tired, but yet I don't have the
- 56:51Speaker 1: physiological feeling of that. Could that be that I've been
- 56:55Speaker 1: taking your products since August that and I just did this,
- 57:00Speaker 1: and uh, well it was about a month and a
- 57:02Speaker 1: half after I started using your product. So would the
- 57:05Speaker 1: brain have give me a different result than what I'm
- 57:08Speaker 1: physiologically feeling in my body it's using your.
- 57:13Speaker 2: Product, Well, you would hope that they would be in
- 57:15Speaker 2: a line, right, Like, that's that's what you would hope.
- 57:19Speaker 2: I don't know exactly what they're measuring. I just know that,
- 57:23Speaker 2: like most of our customers say, mental focus and energy
- 57:26Speaker 2: during the day and then better sleep that night, which,
- 57:29Speaker 2: by the way, if you if you didn't get the
- 57:31Speaker 2: mental and focus during the first day and focus and
- 57:34Speaker 2: energy during the first day and you got a better
- 57:36Speaker 2: night sleep, and then the next day you would actually
- 57:38Speaker 2: have more mental focus and more energy. So I'd be
- 57:41Speaker 2: interested in understanding, like what they're actually looking at, what
- 57:44Speaker 2: the parameter is.
- 57:45Speaker 1: Okay, well, if you have a chance, just check out
- 57:48Speaker 1: the brain tap. It's there, you know, they have a
- 57:50Speaker 1: signature test that they do, and you know, there's another
- 57:54Speaker 1: one called the ANS which is done by Hugh Light.
- 57:58Speaker 1: It's another software program and it basically tests your nervous system,
- 58:02Speaker 1: which is part of course. If you're exhausted, it means
- 58:05Speaker 1: your nervous system is not functioning. And so in the
- 58:08Speaker 1: A and S I came out much much higher than
- 58:11Speaker 1: on the brain tap, and my nervous system was they said,
- 58:15Speaker 1: the overall result was like eighty percent. And you know,
- 58:19Speaker 1: probably the best you could ever get was ninety percent.
- 58:22Speaker 1: You'll never be one hundred. You'd have to be you know,
- 58:25Speaker 1: some super rock star, you know, and it does very
- 58:29Speaker 1: few people walking around that have that. But so they said,
- 58:33Speaker 1: you know, my goal would be to go from eighty
- 58:35Speaker 1: to ninety. You'll be very interesting at a M next
- 58:38Speaker 1: month to test again after being on your product, to
- 58:42Speaker 1: see if I'm up too closer to the ninety. So
- 58:45Speaker 1: I'll let you know. But so I want to be
- 58:48Speaker 1: sure to let people know that if they use the
- 58:51Speaker 1: ageless and this is the code for everyone's usage, it's
- 58:56Speaker 1: ageless timeless, don't put the end in for risk. For
- 59:01Speaker 1: Chris's website, What's what's your website that you want them
- 59:03Speaker 1: to go on.
- 59:04Speaker 2: Yeah, so go and the link is especially for your
- 59:06Speaker 2: audience and has a qpon code on the link. It's
- 59:10Speaker 2: my vital c c asn't carbon myvitalc dot com forward slash,
- 59:16Speaker 2: ageless timeless and just like you said, no and in between,
- 59:19Speaker 2: it's going to be ageless timeless and that'll take them
- 59:21Speaker 2: to a page. They'll have a qpon code there for
- 59:24Speaker 2: fifteen dollars off, I will just share all of our
- 59:28Speaker 2: products are there. You can find you can save actually
- 59:32Speaker 2: like twenty five percent by going on subscription, even if
- 59:35Speaker 2: you're just going to order one, go on subscription. Our team,
- 59:38Speaker 2: our customer service team has like nine hundred last time
- 59:41Speaker 2: I counted, nine hundred and fifty five star reviews. They're
- 59:44Speaker 2: not trained to talk you out of a subscription. Just
- 59:47Speaker 2: take advantage of it. And by the way, most people
- 59:49Speaker 2: stay on subscription. You know, more than fifty percent of
- 59:51Speaker 2: our sales are from subscription. So so take advantage of that, right.
- 59:55Speaker 1: And they if they didn't like it for some reason,
- 59:58Speaker 1: they can always just cancel with no the subscription right exactly. Yeah, so, yeah,
- 1:00:03Speaker 1: so it's always been I always do the subscription whenever
- 1:00:06Speaker 1: I order products. Okay, well, sadly we've come to our
- 1:00:11Speaker 1: time limit. But I did want to ask you one final, quick,
- 1:00:15Speaker 1: quick question if you could answer in one minute, and
- 1:00:17Speaker 1: that is where are you going from here? I did
- 1:00:20Speaker 1: promise that that would be part of the podcast today.
- 1:00:22Speaker 1: Where do you see yourself going the next you know,
- 1:00:26Speaker 1: let's just say the next year.
- 1:00:29Speaker 2: Well, so, just in line with how many people you're
- 1:00:32Speaker 2: talking to who haven't heard of ESS sixty, my goal
- 1:00:36Speaker 2: is to at least double that audience this year. I
- 1:00:40Speaker 2: want more people to know about it. I'm also have
- 1:00:43Speaker 2: the goal of we're about to publish our second paper
- 1:00:47Speaker 2: with the original lead researcher on that first paper, where
- 1:00:50Speaker 2: the rats live ninety percent longer.
- 1:00:51Speaker 1: Oh good.
- 1:00:53Speaker 2: Unlike supplement companies that are typically out there, we're actually
- 1:00:56Speaker 2: doing research, we're actually publishing, and we're going to continue
- 1:01:00Speaker 2: doing that. I'm very proud of that aspect of our business.
- 1:01:03Speaker 1: Perfect well, Chris, I think are you going to be
- 1:01:07Speaker 1: at a forum?
- 1:01:08Speaker 2: By the way, I am. We're going to have a booth,
- 1:01:10Speaker 2: so I look forward to seeing you there.
- 1:01:11Speaker 1: Okay, what's the what's your booth number? For people who
- 1:01:14Speaker 1: are watching?
- 1:01:15Speaker 2: I don't remember off the top of my head.
- 1:01:17Speaker 1: Well, they just look up when they get on the
- 1:01:20Speaker 1: director because I think a lot of our viewers do
- 1:01:23Speaker 1: go to a for M because of what I described
- 1:01:26Speaker 1: earlier with their interest in wellness. And by the way,
- 1:01:30Speaker 1: our demographic and our psychographic primarily are people who are
- 1:01:35Speaker 1: proactive and very interested in taking care of themselves and
- 1:01:39Speaker 1: taking the action step to do that. So hopefully they'll
- 1:01:43Speaker 1: include my vital C as part of their protocol and
- 1:01:47Speaker 1: I certainly can endorse that for anyone that's looking at
- 1:01:52Speaker 1: giving that website a hit. So thank you so much, Chris,
- 1:01:58Speaker 1: and you have a wonderful weekend and I have Thanksgiving.
- 1:02:01Speaker 2: Thank you so much, Michelle, this has been a pleasure.
- 1:02:03Speaker 1: Okay, take care my wife,