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Leadership Isn’t What You Intend—It’s How You’re Experienced | Alan McLaren

What if leadership isn’t primarily about what you intend to communicate—but about how other people experience you when the stakes are high?

Today’s guest is Alan McLaren, co-founder of Strata Originals, a five-time CEO, and former international chair of YPU. He grew from a career in sales, marketing, training, and communication into executive leadership, turnarounds of public companies, and entrepreneurship.

Alan says he has worked with more than 600 CEOs across 18 countries, studying what happens when leadership is tested in the rooms that matter.

In this conversation, we explore:

Why Alan…

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