Cannes 2026: How to Track Consumer Choices, Travel Marketing Framework | Michon Martin, R&R partners, CEO
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Many corporate marketing teams struggle to hit growth milestones because they rely on generic target metrics that fail to anticipate shifting customer motivations.
Michon Martin, CEO of R&R partners, details how to build advanced tracking systems using deep consumer segmentation and custom predictive tools. She shares her framework for optimizing large-scale media campaigns, including long-term work for Las Vegas, Puerto Rico, and Brand USA, by adapting results-oriented campaign…
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