#376: How Networking Led to a Career Making Content for AFL Players

The SportsGrad Podcast · Oct 25, 2026 · 1h

Meet Paddy Quay, a sports content creator who helps athletes, sporting organisations and brands tell their stories. If you've watched Scott Pendlebury's or Isaac Quaynor's YouTube channels, you've seen his work.

Paddy finished an Arts degree in 2019 and took a help desk job at Frogbox in early 2020, resetting passwords for community cricket clubs while COVID shut sport down. Nobody was posting the highlights from the streams, so he started clipping them into reels on top of the job he was hired to do. Frogbox's Instagram grew to around 10K followers, and running it became his role.

On the…