Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Supermarkets Use Receipt Data to Drive Loyalty
Most loyalty programs fail because they treat every customer the same. We examine how major grocery chains like Kroger use receipt-level data and predictive analytics to offer hyper-personalized discounts at checkout. This approach shifts retention from generic points to contextual value, reducing churn among price-sensitive shoppers while increasing basket size for others. Lucas and Luna break down the mechanics of shelf-edge targeting, the privacy trade-offs involved, and why traditional point systems are becoming obsolete in a market where inflation has made every dollar count. Learn why…
The skinny
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