How B2B Software Pricing Drives Growth

Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers · Sep 18, 2026 · 9m · transcript

B2B software companies face a unique pricing challenge: they must convince multiple stakeholders while proving tangible return on investment. This episode examines how Salesforce uses value-based pricing to justify premium tiers, focusing on the specific metrics that drive enterprise adoption. We explore the tension between feature gating and customer success, using real-world examples from major SaaS providers. Learn why traditional cost-plus models fail in subscription markets and how leading firms align price with user value. With insights into tiered structures and usage-based billing…