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The Jewish 33_33_33 Rule_ Biblical Wisdom for Lasting Wealth · Bible Ascent

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  Speaker 1: What if the most powerful wealth strategy in human history
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  Speaker 1: was written down over two thousand years ago, and almost
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  Speaker 1: nobody in the modern world is actually using it. Not
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  Speaker 1: because it is complicated, not because it requires a finance
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  Speaker 1: degree or a hedge fund account, but because we have
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  Speaker 1: been so distracted by the noise of modern investing, the
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  Speaker 1: crypto headlines, the stock tips, the real estate influencers, that
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  Speaker 1: we completely missed an ancient instruction sitting quietly inside one
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  Speaker 1: of the most studied texts in all of human history. Today,
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  Speaker 1: we are going to change that. My name is not important.
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  Speaker 1: What is important is this. If you watch this video
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  Speaker 1: all the way through and do the five minute exercise
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  Speaker 1: I describe near the end, you will walk away with
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  Speaker 1: a clearer picture of your financial life than most people
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  Speaker 1: ever get, no matter how many hours they spend on
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  Speaker 1: financial podcasts or investment apps. This is Bible assent, and
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  Speaker 1: we are here to help you ascend in your fare,
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  Speaker 1: in your finances, and in every dimension of your life
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  Speaker 1: using the timeless wisdom of Scripture. If that is the
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  Speaker 1: kind of channel you have been looking for, hit subscribe
• 1:11
  Speaker 1: right now. We release new content every week, and this
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  Speaker 1: community is growing fast. One quick note before we go
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  Speaker 1: any further. Nothing in this video is financial advice. This
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  Speaker 1: is biblical education and historical context. Every financial decision you
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  Speaker 1: make should be made prayerfully, wisely, and ideally in conversation
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  Speaker 1: with a qualified advisor who knows your specific situation. Now,
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  Speaker 1: with that said, let us get into one of the
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  Speaker 1: most remarkable wealth principles ever recorded. Why have Jewish people,
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  Speaker 1: despite being expelled from over one hundred nations throughout history,
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  Speaker 1: consistently risen to the top of the financial world in
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  Speaker 1: every country they entered. This is not a rhetorical question,
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  Speaker 1: it is one of the most studied phenomena in economic history.
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  Speaker 1: In the United States alone, Jewish Americans represent approximately two
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  Speaker 1: percent of the population, but account for a disproportionately high
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  Speaker 1: percentage of the country's wealthiest individuals and most successful entrepreneurs.
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  Speaker 1: This pattern repeats itself across nations, across centuries, across wildly
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  Speaker 1: different economic systems. Historians have proposed many explanations, emphasis on education,
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  Speaker 1: strong community networks, a culture of entrepreneurship. All of those
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  Speaker 1: things are true, but underneath all of them, there is
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  Speaker 1: a structural foundation, a wealth framework that has been encoded
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  Speaker 1: in Jewish teaching since before the Birth of Christ. Here
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  Speaker 1: is the part that will surprise you. The framework is
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  Speaker 1: not complicated, It is not a secret. It has been
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  Speaker 1: written down and available to anyone for over two thousand years.
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  Speaker 1: It comes from the Talmud, the vast body of rabbinic wisdom,
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  Speaker 1: derived from the Torah and the Five Books of Moses,
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  Speaker 1: and it was articulated by a sage named Rabbi Isaac
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  Speaker 1: in one of the most quietly powerful financial instructions ever recorded.
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  Speaker 1: He said, a person should always place his money in
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  Speaker 1: three portions, one third in land, one third in commerce,
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  Speaker 1: and one third should remain in his hand. Three categories
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  Speaker 1: equal portions every single time. That is the thirty three
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  Speaker 1: thirty three thirty three rule. And what you are about
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  Speaker 1: to discover is that this rule does not just make
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  Speaker 1: financial sense. It reflects a deeply biblical theology of stewardship
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  Speaker 1: that transforms not just your bank account, but your entire
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  Speaker 1: relationship with wealth. Stay with me, because the third category
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  Speaker 1: is the one that almost everyone gets wrong, and getting
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  Speaker 1: it wrong is exactly why most people are financially vulnerable.
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  Speaker 1: Right now, before we break down each third, I want
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  Speaker 1: you to notice something about the structure of this framework.
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  Speaker 1: Throughout scripture, the number three carries extraordinary theological weight. The Trinity,
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  Speaker 1: the three days between Crucifixion and Resurrection, the three temptations
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  Speaker 1: of Christ in the Wilderness, the three gifts of the Magi,
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  Speaker 1: three Friends of Job. The pattern appears over and over,
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  Speaker 1: and it always represents the same thing, completeness, balance, and
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  Speaker 1: divine order. The thirty three thirty three thirty three rule
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  Speaker 1: mirrors that structure exactly. Each third serves a completely different function.
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  Speaker 1: One third is your anchor, the thing that does not
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  Speaker 1: move when everything else shakes. One third is your engine,
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  Speaker 1: the force that multiplies what you have. One third is
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  Speaker 1: your sword, the tool that protects you and positions you
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  Speaker 1: to strike when others cannot move. Together, they form a triangle,
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  Speaker 1: and a triangle, as any structural engineer will tell you,
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  Speaker 1: is the strongest shape in existence. You cannot collapse a
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  Speaker 1: triangle without simultaneously destroying all three sides. That is not
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  Speaker 1: an accident. That is design. Now, let us go through
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  Speaker 1: each third one at a time, and I promise you,
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  Speaker 1: by the time we reach the third one, you will
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  Speaker 1: understand why the most financially dangerous thing you can do
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  Speaker 1: right now is ignore it. The first third land and
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  Speaker 1: tangible assets. The first third of your wealth belongs in
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  Speaker 1: what Rabbi Isaac called land, and God himself established the
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  Speaker 1: foundation for this principle in the Book of Leviticus, chapter
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  Speaker 1: twenty five, verse twenty three, where he declares the land
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  Speaker 1: shall not be sold in perpetuity, for the land is mine.
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  Speaker 1: Read that again, God is not just setting a property
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  Speaker 1: law for ancient Israel. He is making a statement about
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  Speaker 1: the nature of tangible assets. The land belongs to him.
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  Speaker 1: It holds inherent God given value that no government, no
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  Speaker 1: central bank, and no economic collapse can erase. For two
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  Speaker 1: thousand years, this principle protected Jewish families in the most
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  Speaker 1: extreme circumstances imaginable. Consider what happened after World War II.
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  Speaker 1: Families who had survived the Holocaust emerged with almost nothing,
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  Speaker 1: their businesses seized, their bank accounts frozen, their communities destroyed.
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  Speaker 1: But those who had managed to preserve any form of
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  Speaker 1: tangible asset, a piece of jewelry, a small parcel of land,
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  Speaker 1: a quantity of gold, had something to rebuild with, something
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  Speaker 1: no regime had been able to fully extinguish. The tangible
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  Speaker 1: asset was the seed that grew back into a tree.
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  Speaker 1: In twenty twenty six. The first third represents what financial
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  Speaker 1: professionals call hard assets. This includes real estate, residential, commercial,
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  Speaker 1: and agricultural. It includes physical gold and silver. It includes
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  Speaker 1: any asset that has intrinsic material value that exists independently
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  Speaker 1: of a digital ledger, a government promise, or a corporate
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  Speaker 1: balance sheet. Here is why this matters so urgently right now.
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  Speaker 1: We are living in an era of extraordinary monetary instability.
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  Speaker 1: Since twenty twenty, the global money supply has expanded at
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  Speaker 1: rates that would have been unthinkable to previous generations. Digital currencies,
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  Speaker 1: central bank digital currencies, and AI driven market volatility are
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  Speaker 1: all converging simultaneously. In that environment, the need for a
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  Speaker 1: tangible anchor has never been more critical. Your tangible assets
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  Speaker 1: are your financial foundation. They are the bedrock underneath your
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  Speaker 1: entire wealth structure. When the digital economy experiences turbulence, and
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  Speaker 1: it will, your hard assets do not move. They sit there,
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  Speaker 1: solid as stone, waiting for the store to pass. Practically speaking,
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  Speaker 1: if you have one hundred thousand dollars in total net
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  Speaker 1: investible wealth, approximately thirty three thousand dollars should be anchored
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  Speaker 1: in some combination of real estate, equity, physical gold, or
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  Speaker 1: other hard assets. For many American families, equity in a
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  Speaker 1: primary residence already counts toward this category. The goal is
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  Speaker 1: not to rush out and buy a farm tomorrow. The
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  Speaker 1: goal is honest self assessment. What percentage of your total
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  Speaker 1: wealth is anchored in something real, something you could touch,
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  Speaker 1: walk on, or hold in your hand. That is your
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  Speaker 1: first third, your anchor, your foundation, your land. The second
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  Speaker 1: third business and active commerce. The second third is where
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  Speaker 1: wealth multiplies, and Solomon wrote about it in the Book
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  Speaker 1: of Ecclesiastes, chapter eleven, verse six, in one of the
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  Speaker 1: most practically wise instructions in all of scripture. Sow your
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  Speaker 1: seed in the morning and at evening. Let your hands
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  Speaker 1: not be idle, for you do not know which will succeed,
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  Speaker 1: whether this or that, or whether both will do equally well.
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  Speaker 1: Solomon is not just talking about farming. He is talking
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  Speaker 1: about the multiplication of capital through active, diversified work. Do
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  Speaker 1: not bet everything on one harvest, Plant seeds in multiple places,
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  Speaker 1: stay productive from morning to evening. You do not know
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  Speaker 1: which venture God will bless with an extraordinary return, so
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  Speaker 1: do not limit yourself to just one. For Rabbi Isaac,
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  Speaker 1: this second third represented commerce, the active deployment of capital
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  Speaker 1: into ventures that generate returns. In twenty twenty six, this
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  Speaker 1: translates to business ownership, stock market investments, entrepreneurship, technology ventures,
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  Speaker 1: index funds, or any vehicle where you're money is actively
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  Speaker 1: working to produce more money. This is your engine. This
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  Speaker 1: is the part of your wealth structure that grows. Your
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  Speaker 1: land holds value, but your commerce multiplies it. Here is
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  Speaker 1: the distinction that most people miss. The first third. Your
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  Speaker 1: land is conservative and passive. It protects the second third.
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  Speaker 1: Your commerce is active and aggressive. It produces. You need both.
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  Speaker 1: A portfolio that is all land will never grow fast
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  Speaker 1: enough to build generational wealth. A portfolio that is all
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  Speaker 1: business investments will be devastated when markets crash. Look at
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  Speaker 1: the Jewish communities in medieval Europe. They were legally barred
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  Speaker 1: from owning land in many countries, which should have been
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  Speaker 1: economically catastrophic. Instead, they channeled that energy entirely into commerce,
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  Speaker 1: money lending, trade, medicine, law, and early forms of banking.
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  Speaker 1: Because they understood the second third so deeply, they built
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  Speaker 1: prosperity even when the first third was denied to them.
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  Speaker 1: They did not just survive the restriction, they mastered the
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  Speaker 1: principle so thoroughly under constraint that they became the most
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  Speaker 1: commercially sophisticated people in the world. In practical terms, your
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  Speaker 1: business third should be diversified. Do not put it all
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  Speaker 1: into a single stock. Do not bet everything on one startup.
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  Speaker 1: Scatter your seeds the way Ecclesiastes instructs multiple streams, multiple sectors.
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  Speaker 1: You do not know which one God will multiply, so
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  Speaker 1: do not narrow the possibilities. That is your second third,
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  Speaker 1: your engine, your multiplier, your commerce. But now we reach
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  Speaker 1: the third category, the one I told you most people
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  Speaker 1: get dangerously wrong, and honestly, if you are watching this
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  Speaker 1: in twenty twenty six, this might be the most important
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  Speaker 1: sixty seconds of financial education you receive all year. The
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  Speaker 1: third third liquidity and cash in hand. One third should
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  Speaker 1: remain in his hand. When Rabbi Isaac wrote those words,
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  Speaker 1: he was going against the conventional financial wisdom of his era.
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  Speaker 1: Most ancient wealth advisers told people to put every available
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  Speaker 1: resource to work at all times. Idle money was considered wasteful.
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  Speaker 1: Why hold cash when you could be investing it. Rabbi
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  Speaker 1: Isaac said, no, keep one third ready. Jesus himself illustrated
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  Speaker 1: this principle in the parable of the Good Samaritan. When
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  Speaker 1: that man came across a stranger, beaten and left for
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  Speaker 1: dead on the road to Jericho. He did not say,
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  Speaker 1: I wish I could help, but everything I have is
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  Speaker 1: tied up in land and business ventures. He had liquid
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  Speaker 1: resources available. He bandaged the man's wounds, immediately transported him
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  Speaker 1: to safety, paid the innkeeper in full, and promised to
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  Speaker 1: return and cover any additional expenses. Liquidity is not idleness.
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  Speaker 1: Liquidity is readiness, and readiness is a form of faithfulness.
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  Speaker 1: In twenty twenty six, this principle is more urgent than
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  Speaker 1: almost any other financial concept you could study. We are
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  Speaker 1: living through a period of extraordinary volatility. Markets can drop
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  Speaker 1: forty percent in a matter of weeks. Real estate markets
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  Speaker 1: can freeze overnight due to interest rate spikes. Business valuations
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  Speaker 1: can collapse in a single quarter due to regulatory changes
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  Speaker 1: or sudden technological disruption. In every one of those scenarios,
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  Speaker 1: the person who holds liquid assets does not panic. They
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  Speaker 1: go shopping. They buy high quality assets at catastrophic discount prices,
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  Speaker 1: while everyone around them is paralyzed by fear and desperation.
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  Speaker 1: The families that emerged from every major financial crisis of
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  Speaker 1: the last one hundred years. The Great Depression, the two
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  Speaker 1: thousand and eight crash, the twoery twenty collapse, and came
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  Speaker 1: out ahead were almost always the families that maintained significant
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  Speaker 1: liquidity going into the crisis. Cash in hand is not
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  Speaker 1: a failure of investment imagination. Cash in hand is a weapon.
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  Speaker 1: Think of it this way. A fire extinguisher does not
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  Speaker 1: generate a return on investment. You do not carry one
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  Speaker 1: around hoping it appreciates in value. You carry it because
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  Speaker 1: when there is a fire, you need it instantly, not
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  Speaker 1: in three to five business days, not after a wire
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  Speaker 1: transfer clears, not after you sell an a liquid asset
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  Speaker 1: at a loss just to raise capital. Your liquid third
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  Speaker 1: should be held in cash, high yield savings accounts, short
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  Speaker 1: term treasury instruments, or any asset that can be converted
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  Speaker 1: to spendable currency within twenty four to seventy two hours.
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  Speaker 1: The goal is not a massive return on this portion.
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  Speaker 1: The goal is access, speed, flexibility. That is your third third,
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  Speaker 1: your sword, your readiness, your hand. Let me show you
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  Speaker 1: why these three pieces, working together create something that is
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  Speaker 1: nearly impossible to destroy. Imagine three financial scenarios that are
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  Speaker 1: all highly plausible right now in twenty twenty six. In
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  Speaker 1: the first scenario, the stock market experiences a severe correction
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  Speaker 1: and business valuations collapse by thirty to fifty percent. In
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  Speaker 1: a normal single asset portfolio, that is catastrophic. But in
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  Speaker 1: a thirty three thirty three thirty three structure, your land
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  Speaker 1: holds its value, your liquid assets hold their value. Only
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  Speaker 1: one third of your wealth is directly exposed. You lose
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  Speaker 1: ground without falling off the cliff. In the second scenario,
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  Speaker 1: the real estate market freezes due to a spike in
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  Speaker 1: interest rates. Your property cannot be sold or refinanced at
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  Speaker 1: a reasonable price. In a real estate heavy portfolio, you
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  Speaker 1: are stuck, cash poor, illiquid, and desperate. But in a
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  Speaker 1: thirty three thirty three thirty three structure, your business investments
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  Speaker 1: are generating cash flow. Your liquid assets give you runway.
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  Speaker 1: You ride out the freeze without making panic decisions you
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  Speaker 1: will regret. In the third scenario, persistent inflation erodes the
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  Speaker 1: purchasing power of cash savings. Every dollar you hold loses
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  Speaker 1: value year after year. In a cash heavy portfolio, you
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  Speaker 1: are slowly being destroyed. But in a thirty three thirty
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  Speaker 1: three thirty three structure. Your land appreciates with inflation, your
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  Speaker 1: business investments generate returns that outpace it. Only one third
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  Speaker 1: of your wealth is directly exposed to inflationary erosion. The
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  Speaker 1: three parts do not just complement each other. They actively
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  Speaker 1: protect each other. When one one third is under attack,
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  Speaker 1: the other two hold the line. When one third underperforms,
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  Speaker 1: the other two carry the weight. This is not a
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  Speaker 1: strategy built on prediction. It is a strategy built on humility,
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  Speaker 1: on the acknowledgment that we do not know what tomorrow holds.
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  Speaker 1: We do not know which markets will crash, we do
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  Speaker 1: not know which assets will surge. But we know that land, commerce,
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  Speaker 1: and liquidity will always be relevant in every era, under
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  Speaker 1: every economic regime, in every nation on Earth. Now, I
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  Speaker 1: want to say something that I believe is the most
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  Speaker 1: important point in this entire video, because without it, the
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  Speaker 1: thirty three thirty three thirty three rule is just another
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  Speaker 1: finance trick. And it is far more than that. Jesus
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  Speaker 1: said in Luke chapter sixteen, verse eleven. If you have
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  Speaker 1: not been faithful with worldly wealth, who will trust you
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  Speaker 1: with true riches. The way you manage money is not
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  Speaker 1: separate from your spiritual life. It is an expression of it.
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  Speaker 1: God watches how we steward what He gives us, and
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  Speaker 1: the pattern of our stewardship reveals the actual condition of
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  Speaker 1: our hearts. The thirty three thirty three thirty three rule
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  Speaker 1: encodes a deeply biblical posture toward wealth. It says that
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  Speaker 1: the resources entrusted to you are not yours to hoard
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  Speaker 1: in a single vault, gamble away on a single bet,
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  Speaker 1: or consume entirely in the present moment. They are yours
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  Speaker 1: to structure wisely, deploy thoughtfully, and hold with an open hand,
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  Speaker 1: ready to be used for the purposes of the kingdom.
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  Speaker 1: One third anchored in the earth because the earth belongs
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  Speaker 1: to God and holds his value. One third actively working
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  Speaker 1: in commerce because God calls us to be diligent, creative,
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  Speaker 1: and genuinely productive. One third in hand and ready because
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  Speaker 1: God calls us to be available for emergencies, for unexpected opportunities,
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  Speaker 1: and for the needs of others that He places directly
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  Speaker 1: in our path. This is kingdom finance. It is a structured,
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  Speaker 1: spiritually grounded, historically proven approach to building wealth that serves
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  Speaker 1: your life's mission rather than consuming it. The people who
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  Speaker 1: apply this rule do not chase trends. They do not
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  Speaker 1: panic when markets drop. They do not get reckless when
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  Speaker 1: one sector is on fire. They hold their structure, They
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  Speaker 1: trust the triangle, and over time, not overnight, not in
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  Speaker 1: one spectacular trade, but over decades and generations, they build
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  Speaker 1: something that outlasts their own lifetime. Right now, I want
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  Speaker 1: you to do something simple. Get a piece of paper
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  Speaker 1: or open the notes app on your phone. Write down
• 19:45
  Speaker 1: three categories tangible assets, business and investments, and liquid assets.
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  Speaker 1: Now list everything you own under each category. Your home
• 19:56
  Speaker 1: equity goes under tangible, Your retirement account, your stocks and
• 20:01
  Speaker 1: any business interests go under business and investments, Your checking account,
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  Speaker 1: savings account, and any cash goes under liquid. Add up
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  Speaker 1: each column and calculate your current percentage breakdown. What do
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  Speaker 1: you find? Most Americans, when they do this exercise for
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  Speaker 1: the first time, discover they are wildly out of balance.
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  Speaker 1: Either they are heavily concentrated in one asset class because
• 20:28
  Speaker 1: it has been performing well lately, or they have almost
• 20:31
  Speaker 1: no liquidity because someone told them to keep every dollar
• 20:35
  Speaker 1: invested at all times, or they have no tangible assets
• 20:39
  Speaker 1: because they rent and have never thought seriously about gold, farmland,
• 20:45
  Speaker 1: or physical stores of value. The goal is not perfect
• 20:48
  Speaker 1: thirty three thirty three thirty three balance starting tomorrow. The
• 20:52
  Speaker 1: goal is awareness first, then intentional, disciplined rebalancing over time.
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  Speaker 1: If you have almost no liquidity, start building that before
• 21:03
  Speaker 1: your next investment. If you have no tangible assets, begin
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  Speaker 1: exploring how to access real estate equity or a modest
• 21:11
  Speaker 1: position in physical gold. If your business and investment third
• 21:15
  Speaker 1: is non existent, start the research process on your first
• 21:19
  Speaker 1: diversified vehicle. You do not have to rebuild everything this month,
• 21:25
  Speaker 1: but you can move the needle today. Lasting wealth does
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  Speaker 1: not come from a single great trade. It does not
• 21:31
  Speaker 1: come from catching the perfect real estate wave or buying
• 21:35
  Speaker 1: the right cryptocurrency at the right moment. Those things might
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  Speaker 1: give you a season of abundance, but a season is
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  Speaker 1: not a legacy. Lasting wealth comes from structure, from discipline,
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  Speaker 1: from a triangle that holds its shape in a storm.
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  Speaker 1: Rabbi Isaac understood this. Solomon understood this. The generations of
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  Speaker 1: faithful families who applied this wisdom across two thousand years
• 21:59
  Speaker 1: of excitile persecution and economic upheaval understood this. You now
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  Speaker 1: understand it too. Here is the question I want you
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  Speaker 1: to answer in the comments right now, Which of the
• 22:10
  Speaker 1: three thirds is your biggest challenge today? Is it building
• 22:14
  Speaker 1: tangible assets land, gold, real estate? Is it growing your business?
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  Speaker 1: And third or is it maintaining liquidity, keeping enough cash
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  Speaker 1: ready without feeling like it is being wasted Type thirty
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  Speaker 1: three thirty three thirty three in the comments right now.
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  Speaker 1: If you are making a commitment to restructure your finances
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  Speaker 1: around this principle, I read every single comment and I
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  Speaker 1: genuinely want to know where you are in this journey.
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• 22:48
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• 22:52
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• 23:03
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  Speaker 1: Together with wisdom and with God's word lighting every step
• 23:39
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