The Secret to Un-Ghosting Prospects with Matt Hogan of HG Insights
The biggest challenge in B2B marketing isn’t so much generating demand, but it’s keeping folks from ghosting you, even long before they enter your pipeline.
In this episode, Matt Hogan, VP of Marketing at HG Insights, reveals why B2B buying behavior has radically changed, and how most companies struggle to keep up. He breaks down the rise of shadow buying, the increasing role of CFOs and CIOs in decision-making, and why your brand is being judged before you ever get on a call.
We also discuss:
Why poor positioning is sabotaging your marketing efforts before they even begin.
The new golden age…
The skinny
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