Latest / Bulletproof Screenwriting™ Podcast / BPS 357: Using Blockchain to Make Money With Your Film with Kim Jackson and Jake Craven

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BPS 357: Using Blockchain to Make Money With Your Film with Kim Jackson and Jake Craven · Bulletproof Screenwriting™ Podcast

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You are listening to the IFAH podcast Network. For more amazing filmmaking and screenwriting
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podcasts, just go to ifahpodcastnetwork dot com. Welcome to the Bulletproof Screenwriting Podcast,
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Episode number three fifty seven. Whereas most technologies tend to automate workers on
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the peripherals of doing menial tasks, blockchains automate away from the center. Instead
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of putting a taxi driver out of a job, blockchain puts uber out of
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a job and lets taxi drivers work with the customer directly. By Talic Bertrand,
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co founder of Ethereum, Broadcasting from a dark, windowless room in Hollywood
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when we really should be working on that next draft. It's the Bulletproof Screenwriting
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Podcast, showing you the craft and business of screenwriting while teaching you how to
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make your screenplay bulletproof. And here's your host, Alex Ferrari. Welcome,
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Welcome to another episode of the Bulletproof Screenwriting Podcast. I am your humble host
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Alex Ferrari. Now, today's show is sponsored by Bulletproof script Coverage. Now,
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professional readers, head on over to covermiscreenplay dot Com. Now, guys,
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today on the show, we're going to talk about where I think everything is
1:55
going to be going eventually. I think we've had this conversation before on the
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show where I feel that blockchain is something that is going to not only change
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our industry and when way, shape or form, but will change the world.
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Is as important, if not more important, than the Internet. And
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today we have on the show Kim Jackson and Jake Craven of Breaker dot io,
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and they're doing some really interesting stuff with blockchain in the royalty and distribution
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of money to artists and to companies using blockchain, as well as potential financing
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and crowdfunding and crowdsourcing using blockchain, and a bunch of other stuff. So
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if you're interested in this world of where basically the future of the world's gonna
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go, this is an episode for you, because, like I said in
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the show, in this episode, where we are in blockchain right now is
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where we were with the Internet in nineteen ninety six. Nobody really knew what
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email was, how it worked, how a website I worked, whether urel
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was, how to use jpeg. I'm not sure if it was invented not,
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but it was definitely not being used in in web design. There was
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no real web design in nineteen ninety six. Everyone was just trying to figure
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out bandwidth. They're trying to figure things out of how to even get on
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to this thing called the Internet. That's exactly where we are today in blockchain.
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There's a lot of roadblocks and obstacles that are being overcome fairly quickly working
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within blockchain. Technical things that are just we're running against walls. But these
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things are moving very quickly, and I say within the next five years,
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easily, within the next ten blockchain is going to be a much more integral
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part of our lives and how it affects us as filmmakers. I think you'll
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be pretty revolutionary. So, without any further ado, please enjoy my conversation
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with Kim Jackson and Jake Craven. I'd like to welcome to the show.
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Kim Jackson and Jake Craven. How are you guys doing great? Doing great?
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Thank you, thanks for coming on. You guys are doing some really
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interesting stuff with your company Breaker. And I saw the film by Alex Winter
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about blockchain because I've now obsessed about blockchain pretty heavily and about NFTs and all
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that kind of good stuff, and then you guys reached out to me and
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I was like, oh, interesting, I'd like to see what you guys
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are doing. So for the audience who is not familiar with this new magical
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world that is blockchain and crypto and tokenization all this kind of stuff, what
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is blockchain? Wow, that's a ginormous question. So in relationship to media
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and technology and film, well, I think we'll put it in that context,
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sure, Jake, Right, we'll see in that avenue. Yeah,
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But essentially, blockchain is the technology that what we're all familiar with as bitcoin
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runs on. Right, So bitcoin is a cryptocurrency and it operates on blockchain
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technology. So it's the simplest form. It's a protocol that runs programs,
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and so at a basic level, the programs. Why they're different than centralized
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systems is because this network is called decentralized, and that means where there's network,
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there's data, and where there's data, there's network, unlike centralized systems
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that we currently work with. So when you apply that to basic concept to
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certain maybe challenges and problems that different industries like media and film and television have,
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we have been building and are launching product that allow for media to be
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you know, writes, revenue and royalty of media to be tracked via blockchain
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technology, which allows for a decentralized network of data. So I'm going to
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stop there because j can go a little more specific into what Breaker is building
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from that more general description. Yeah, thanks for that's a good intro into
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the big picture of blockchain. How I like to refer to someone's asking what
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is blockchain? What is a blockchain? It's really just a record of information,
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right, and what makes it different from other records that we use if
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you think Google sheets or Excel or just databases, right, is that when
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you enter in a new row of data, that information is encoded so that
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nobody can go in and change the information later, so it's locked in place
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and set in stone. In addition, instead of the data being stored on
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one person's hard drive or one company's servers, it's held and hosted and maintained
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by hundreds of people all around the world. So when we say decentralized,
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it's what we mean. There's people all over the world that are posting and
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maintaining this network and this record of information. So no one party is in
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control of that information. And it's all open source, so that anyone at
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any point can go and view this record. They can pull up the website
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and you put into information and actually see, you know, proof that information
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was logged and entered into this record. Now it's all done using you know,
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cryptography and long numerical chains that the average person can't decipher or any person
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can decipher, really. But what it does is it creates this opportunity where
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when you have data that's coming in from one source, instead of that data
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just living on someone's computer and then some human is like entering data and changing
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information and sending it an email. That information is automatically recorded and set on
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this public record in the blockchain that people can go back to. So to
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simplify, it's basically a database that has pages in a ledger. Those pages
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are a blocks inside of that chain, and they're hosted cop There's thousands of
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copies of that exact thing around the world. So even if you hack into
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my computer and and you know, try to do something, you can't because
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there's multiple copies all around the around the world that could be verified by thousands
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and tens of thousands of people around the world. As this continues to grow
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and grow, is essentially and you can't adjust. And then, like any
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chain, if you block it in the next chain, if you affect this
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chain, it would affect the rest of the entire chain. So that means
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it's literally locked in stone and digital stone and cannot be adjusted. So that's
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the security aspect of it. Is that a fair explanation, Yeah, absolutely,
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And I think I think most people, you know, most people you
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don't need to be tech savvy to to you know, reap the benefits of
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this or to appreciate how all this technology sort of works. You know,
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I think a lot of times, especially with the blushing world, we kind
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of get a little too we start talking about all the tech and code and
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all that stuff. We'll be right back after a word from our sponsor and
10:01
now back to the show. When you know, really think of the Internet
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and email. People don't need to know how email works in order to like
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reep the benefits of email. So you know, there's always this sort of
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element of the blockchain world where things get too technical too quickly, But we
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try and just break it down into kind of very clear concepts, and I
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think that's that's an important element of just understanding that. You know, normally,
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when you send an email to someone, the record of that email is
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being held by the company who owns your email address, right the email server
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like Google. If Google the were to cease existing tomorrow, you would lose
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all of that information that's on your email because it's stored by this private entity.
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So what blockchain does is takes that data and puts it up in a
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way where it's not subject to like one private entity who can take and use
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that information however they want, or just disappear and delete it. Fair enough.
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Now there are and obviously the origination of blockchain was with bitcoin and Bitcoin
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coming on, and that's when the whole concept of blockchain came to be,
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I think in two thousand and eight, in December of two thousand and eight,
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if I'm not mistaken, and there are multiple blockchains out there, because
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a lot of people think there's just just the one blockchain, there's multiple blockchains
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out there. Bitcoin has its own blockchain which is based around its cryptocurrency,
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but then another blockchain came out which is arguably the silver to Bitcoin's gold,
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which is Ethereum. And Ethereum was created as a blockchain, not as much
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for money, though it has a component of that, but as a platform
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to kind of piggyback on. Is that correct correct? Yes? Its intention
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is to have more functionality and more dimension than just operating currents, which is
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Ethereum is the is the operating protocol that we're building our applications on top of.
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Now with with the go ahead, Jack, I was gonna say,
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you know, to go back to your analogy of saying, you know,
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uh, theorem is silver to bigcoins gold, I think a better way to
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think of it is Ethereum is the oil to bigcoins gold because well bigcoin is
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the you know, an asset that we use this currency fair and Ethereum is
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a system for running applications and to be built upon. Now with that,
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with ethereum, uh, because there is a monetary aspect ethereum, there is
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an ethereum coin which runs everything. So with uh, with etheroeum that some
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of the issues that I've been hearing and seeing myself uh in the n f
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T world is that it takes a long time for these things to get all
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these all these processes to get registered because it takes time to physically get it
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on. There also gas fees and things like that. Can you talk about
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that because that kind of goes into a larger conversation about what you guys are
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doing and how are you going to kind of because we're at the beginning,
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and I've been telling people there's like we're basically in the Internet nineteen ninety four
13:16
right now. People are still trying to figure out how to build a website.
13:20
People are still trying to figure out jpeg because it's not you know,
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we know, I remember downloading an image that took four days to download one
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picture because no one understood jpeg. Yeah, things like that. We're in
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that world right now, so there are these kind of issues and that we're
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all figuring out and we'll be figured out in the next five years or if
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not faster, because there's so many people going in there. But what do
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you think, how are you approaching that? Can you explain gas fees and
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the speed and things like that with ethereum because there's just so many people jamming
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into it, Jake Yah in order to understand, you know, and if
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you're someone that's listened to this and you're not familiar with how blockchain actually works.
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When we say that they were recording a new piece of information or data
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on a blockchain, what we're doing is you're submitting let's say, transaction with
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this data and then there all these people that are maintaining this network. In
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order to get people and this is what makes blockchain innovative, is in order
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to get people to actually maintain a network of information and to update it,
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you have to incentivize them. Right, They're not just going to do it
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out of altruism and because they like the idea of a decentralized network of information,
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So they have to get paid to maintain all of this, right,
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and so they're just using computing power in their computers. But what happens is
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they get paid a fee to update the blockchain to record your data, right
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like you pay a fee for a notary public, if you will, And
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so those that fee is what's called a gas fee. So when you go
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to transact on blockchain, or you go to use an application that is interacting
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with the blockchain in some way, you have to pay a gas fee in
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the form of a cryptocurrency that goes to the individual who's actually like bogging that
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transaction. So that's what keeps the system going and moving forward, is you
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know, people are being incentivized because they're getting paid to do it, and
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that's you know, that's what we refer to gas fees. Now, there's
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a lot of development that's taking place and a lot of different approaches to blockchain
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technology and and updates. You know, the original mechanism of it was built
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in serve one purpose, but it had limitations where in a phase now where
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there's a lot of updates being made and switching to some different systems that are
15:54
more efficient and costs less and are faster, and those are going to be
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implemented, and some of them are already implemented, some are going to be
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going in the next year couple of years. So the whole landscape is changing
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pretty dramatically right now in terms of just like the nuts and bolts and how
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of how it works. But for us, the key thing is looking at
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just that underlying the value proposition of just a blockchain and then this core concept
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that of what'll really to call tokenization. What is tokenization? Well, Alex,
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I want to say one thing, you have it right, it's early
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days. It's like nineteen ninety six in blockchain right now, so it's like
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the dial up d oh things take twenty four hundred bod Yeah, yeah,
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exactly. So it's very it's a very so it's early. It's still early
16:48
days, it really is. And so you know, the the architects of
16:55
Ethereum are well aware and they are you know, they're they're you know,
17:00
I listened to conversations on clubhouse that you know they pop in and out of,
17:06
and you know, they're they're very much aware, and there's solutions that
17:10
they're working on, and they're very confident in the future of the Ethereum protocol
17:15
being able to handle, uh, the number of transactions that would be necessary
17:22
for it to work properly for the general public, just like the Internet,
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you know, had to figure that out too. So yes, so you
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know, it's it's it's definitely a good horse to bet on. No exactly.
17:36
It's like if you would have told me, like, you know,
17:37
this Internet things really going to take off, U you know, And I
17:41
mean I still remember dialing, you know, logging in with my AOL free
17:45
disc that I got. Yes, I got my freak connection to the internet,
17:49
like made the sound the great sound effect fantastic, and then you know,
17:56
you couldn't wait, and we just sat there and we waited, and
17:57
the little chat rooms it would come off in the windows and you'd be talking
18:00
to people in like Vietnam, and it was just an amazing time. It
18:03
was just like such a incredible time. And then you had I put in
18:07
my name and didn't work, and you know, getting your email address for
18:11
the first time in AOL. I tried like a zillion things, and then
18:14
I ended up putting some really random thing in there just like okay, I
18:17
give up, And then of course it took it. So then that was
18:18
my AOL AOL address was something weird and random for a very long time.
18:23
But yeah, it's sort of like that. And I recommend this really great.
18:30
It's about twenty five minute video that Venet Gupta recorded some years ago that
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essentially talks about the history of computer science leading to blockchain, and it is
18:44
super super important, especially those who maybe came a little bit later in the
18:49
game and don't maybe have holes in their knowledge of computer science leading up today.
18:56
It was extremely It's like one of those things that we have a required
19:00
viewing for people who work with us, is it's very important to understand this
19:06
moment in time of computer science, which is where we are, which is
19:10
extremely exciting. No exactly, Please send me a link to that. I
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would love to put that on the show notes for everyone to watch as well.
19:15
But I feel, I feel that blockchain is as important, if not
19:21
more important, than the Internet, and it's and that's such a that and
19:23
that is such a massive statement to say. I'm not alone in that,
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by the way, I'm sure there's many I think both of you agree with
19:30
it. It's it's seeing the vision of where it can go. It's not
19:33
there right now, but seeing the vision of where that can go I mean
19:37
cryptocurrency, and we can talk about cryptocurrency and that it's a long game.
19:41
It's a long In a hundred years, we're all going to be dealing with
19:45
some firm of cryptocurrency. I mean the dollar, paper money, and all
19:49
of that is I don't I don't think that's going to happen. I mean
19:52
it keep going, We'll be right back after a word from our sponsor,
20:02
and now back to the show for the next one hundred years. I think
20:06
that's very archaic way of doing things. Uh, this is and I think
20:08
that the defive movement and the decentralization and all that stuff is great. But
20:15
Jake, remind me, did you did you answer the question on tokenization?
20:18
No? Okay, okay, okay. I was like, I don't remember
20:22
him answering it. So decision because I don't know. That's a big part
20:25
of what you guys are doing with Breaker. Yeah. So you know,
20:30
to bring it all back around to film and entertainment and how blockchain can be
20:36
used in the entertainment industry, you have to think of this concept and this
20:42
is what when people hear at NFTs or they hear of you know, different
20:47
companies and tokens what we're what we're really talking about is taking a piece of
20:51
intellectual property and creating a digital identifier with it, which is what we call
20:56
a token. So it is a unique code that is an address that is
21:00
recorded on the blockchain that is then associated back to that asset. So what
21:07
we're doing is taking let's say a film and creating a digital token that represents
21:14
that film and the ownership shares of that film at the same time. So
21:18
instead of having just like a contract, then each person has their copy of
21:22
the contract, and you know, you kind of have to rely on attorneys
21:26
to confirm all that, and then some accountant will look at it and determine,
21:30
okay, this person gets this amount. What you're actually doing is you
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have this digital identify identifier that's recorded on the blockchain. But with that is
21:38
an associated smart contract, which is another key concept in the blockchain world,
21:42
which is you're taking the terms of let's say a film finance agreement and you're
21:49
turning it into a logical formula saying if x amount of dollars, then it
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goes to this person, then any money after that goes to these people.
22:00
And so now when something happens that's say there's a transaction or someone sends money
22:07
to or records it on the blockchain via platform that token, so the asset,
22:15
right, the money flows back to that address it's associated with, it
22:19
tied to that address, and then the code based on the smart contract knows
22:25
how to then split up the money and who to send it to automatically because
22:30
of the terms that you put in place. So what we're doing is looking
22:34
at how we can tokenize an asset right, take intellectual property, create a
22:40
digital token that represents it and the shares and the back end, and then
22:45
also apply a smart contract where we can then automate the flow of revenue and
22:51
the management of rights for that underlying asset in a complete transparent way where anybody
22:56
can go in and look at it, as opposed to the shady world world
23:00
of distribution today. You said it exactly so instead of relying on uh,
23:07
you know, an entity, where it really comes down to some you know,
23:12
accounting associate manually putting numbers in a spreadsheet. And even if everyone is
23:18
acting with the best of attention intentions, they're still going to put you know,
23:23
run the formula in correctly or type number, you know, all this
23:30
stuff and it's just so much error and so much money is lost, and
23:34
you know, all because of the sort of human and really archaic methodology and
23:42
practices for entertainment accounting and rights management, which is really hasn't changed since this
23:48
all started in the turn of the century. All right, So this is
23:52
you know, a way of bringing this new technology to create more efficiency automation,
23:57
transparency or what is otherwise a very inefficient process, and that is you're
24:03
so some key elements that you're using are tokenization and then smart contracts. Can
24:07
you go, you mentioned smart contracts, Can you explain the smart conscience art
24:11
to the audience? Well, yeah, smart contracts are really it's a set
24:17
of code, uh that is embedded on in the token. But really what
24:22
that code is is you're taking the terms of an actual paper contract that you
24:29
sign and then taking the logic of like the flow of funds and who receives
24:33
what and when, and then applying that into actual like logic like math of
24:41
and that's what smart that's really all a smart contract is. It's that logical
24:45
formula that is reflecting agreements between parties that are done outside like the waterfall.
24:52
It's a normal waterfall politic funds. Yeah, on the back end correct first
24:57
in like first in financers, first moneys, in all that kind of stuff.
25:02
But it's broken up through using basically smart contracts and the blockchaince of when
25:06
A happens, then B happens, and then once B is done, then
25:08
it goes out to C, D, E and F and then you could
25:11
just lay out however you want these smart contracts to play out essentially correct so
25:15
that when revenue flows into that token from the external sources, it automatically will
25:22
get split into those buckets that you know, you know this this shareholder,
25:26
that shareholder of that member. You know, if you have your writer and
25:30
your director or you're let's see, you know you have guilds that need you
25:36
know all of it. You can do all of all of the any anyone
25:38
who's sharing revenue in the particular piece of content or intellectual property, it will
25:45
automatically when revenue come comes in, the revenue be pushed into all of those
25:52
different entities. Yeah, because right now there are a handful of companies around
25:56
the world that do this, but in a manual way, not in a
26:00
and I you know, I've had those those companies on the show. I've
26:03
spoken about that, and it sounds great like they make sure all the you
26:04
know, the unions get taken care of, and all entities are very comfortable
26:08
with that because there's a centralized kind of almost s girl account that handles the
26:14
money that is not being handled by anybody else and they know that they're going
26:17
to get paid because this entity is going to do it. But the way
26:18
you're proposing it would be essentially humanless in the sense of it's going to be
26:23
set up in a completely transparent way where you could literally log on check the
26:27
check your site and go, okay, this is how it's coming in.
26:30
But the question I have for you is this is off of course, based
26:33
on blockchain and cryptocurrency, because that's how these payments have to be moved through,
26:41
has to be moved through ethereum cryptocurrency, correct. I mean you're not
26:44
writing checks essentially, or not doing wire transfers or are you no, But
26:51
there is a mechanism that it can be turned into fiat, it can be
26:56
turned into you know, USD and so we're using a stable coin in this
27:00
case so that that deals with the fluctuation that will happen with cryptocurrencies. So
27:08
you know, when revenues come in and something gets you know, pushed into
27:11
the token, it will be pushed into the stable coin, and then those
27:15
stable coins can be held onto or transferred into, you know, exchanges however
27:22
you however you choose. So this when you say stable coin, is that
27:26
an actual name of a coin or is that just a generalized name of a
27:30
coin that you're creating to make sure that that if ten dollars comes in,
27:33
ten dollars comes out as opposed to ten dollars comes in if theorym bombs or
27:37
explodes and then they got one hundred dollars or No, we didn't invent that.
27:42
It's a mechanism that you know, others. I mean, it's an
27:47
issue, right, that's a problem, right to pay people in crypto just
27:52
playing crypto. I mean, it's going to rise and fall in a millisecond.
27:55
I mean, so how do you deal with that? So you know
27:57
it's been figured out, you know, Jake, you can shed some a
28:00
little bit more light on that one, because I know you're you know,
28:02
we're working on our SaaS product right now, and that's one of the mechanisms
28:07
that we use. But no, we can't take credit for because I've seen,
28:11
I've seen preventing that. But there is a point that's a usd coin
28:14
that's just basically tracks. So that's the point you're using essentially. Yeah,
28:18
so we use us d C. There are a number of other stable coins,
28:22
but the core idea is, you know, it's getting the benefits of
28:26
you know, sending funds via the blockchain and but without the volatility or the
28:32
risk of interacting with forg. Currency, So it's tied to the value of
28:36
the US dollar. And you know, what we really look at is and
28:41
this is something that we encounter. You know, there's a lot of companies
28:42
that have been in this space that came around. We've been doing this for
28:47
a lot for a while now and have really learned what are the pain points
28:51
and some of the limitations to really for broad adoption of this technology, and
28:56
so we build tools taking those learnings in applying that. So when you are
29:03
a filmmaker, you need to be able to exploit your film anywhere where there's
29:11
a revenue opportunity, right, and there's only the number of avenues that you
29:17
release the film is just growing, right, because audiences are more spread out,
29:21
there are more new platforms every day. And it's important to be able
29:25
to reach those audiences wherever they are to find those opportunities to have your films
29:30
stand out. So we've built a tool that we call it an on ramp,
29:34
right like a fiat to cryptra on AM, so you're able to collect
29:38
payment in dollars right Usually it's process bank account transfer so ACH and then our
29:48
technology automatically converts that to a stable coin. And by doing that, once
29:52
the funds are in a stable coin, then they can be sent to the
29:57
We'll be right back for a word from our sponsor and now back to the
30:06
show. The films token and the smart contract can then do its job,
30:14
send the funds to all the different participants and they can then claim their share
30:19
of the royalties and the revenue immediately right then and there. So you know,
30:25
we look at this sort of full chain of funds and how do we
30:30
make it as smooth and easy as possible while still still actually getting the benefits
30:34
of the technology at the same time. And then, so let's say you
30:38
have a Netflix deal, You've got some transactional on iTunes, and you sold
30:45
Germany for a few thousand bucks. Let's say you did all those three things
30:49
you would basically have them send checks or wires essentially into an account that then
30:55
automatically turns them into a stable coin. Well yeah, so what it is
31:00
is you will in one way to think of the to kind of step back.
31:04
When we talk about tokenizing a film, think of it in the way
31:08
that we would go about and create like a PPM. Right, if you're
31:12
trying to raise private equity for a film, you need a private placement memorandum
31:17
which breaks down what is the equity structure, what is the person who's investing
31:21
in the film getting all that sort of stuff. And tokenizing the film is
31:26
taking that waterfall, putting it into the smart contract and deploying that so it's
31:30
recorded on the blockchain. So now you have this token that has been deployed,
31:33
it's in place, and then begins time to like, all right,
31:37
let's start collecting revenue. So for Netflix, and if you're releasing a film
31:44
on iTunes, you're like going through an aggregator or a distributor. Those payments
31:48
most likely are going to come via an ach transfer, right a direct bank
31:53
transfer, And so we are a filmmaker can then share the link to our
32:00
payment portal if you will, and that contributor or license or can then submit
32:07
you know, remit payment via AH directly on that and that those funds will
32:13
then be automatically associated with the filmmaker with that film, right, and so
32:17
all of the like you know, the manual, all the like accounting stuff
32:22
is all happening behind the scenes automatically the international probably you know, the good
32:27
chance that that might come the wire payment, but also you know bank transfer.
32:32
So you know, we're looking at, you know, how are the
32:35
ways that filmmakers actually get paid today and how can we evolve this technology to
32:40
be able to address those different use cases. And you, as breaker,
32:46
don't hold any of the money coming in, because that's been one of the
32:50
big issues with aggregators and things like that, that they hold the money might
32:52
misspending money. Money comes in automatically with instantly once the money hits that account
32:59
turns into okay at the stable coin and then goes down the waterfall into the
33:02
thing. You guys never touch anything. I regard it, and I mean
33:06
obviously regarding whatever the payment is for your service might be taken off the top
33:10
or there's a pay I don't know how that works. How do you make
33:13
money with this all. So, I mean, we're providing this service right,
33:22
software as a service, So you know, there is a mechanism of
33:25
people, you know, paying for it like you would pay for any technology
33:30
that you use it. So, but the goal, the core goal for
33:34
what we're doing it and this is something that goes back to something that you
33:37
brought up collection account management services and you know, one of the big,
33:42
the big curls of them is that they are expensive, very prohibited, especially
33:46
for independent film. So us using this technology allows us to provide this service
33:52
to creators at a much more affordable rate, right than theacy systems that are
34:00
in place today. Very very cool. And then you know, another goal
34:06
that's worth mentioning here is that you know, is to have everyone in this
34:14
ecosystem participate with blockchain technology utilizing this, So not just the content creator,
34:22
but also the media companies who are distributing the work, because we talk with
34:28
a lot of them and we are approaching you know a lot of them at
34:31
the moment in very exciting conversations because their back room accounting is extremely inefficient,
34:40
cost them millions and millions of dollars and they lose millions and millions of dollars
34:45
all the time based on just either you know, error in accounting or just
34:52
the inability to really track stuff, especially when it starts getting complicated with multiple
34:59
yeah, you know, territories that you can imagine a piece of content will
35:02
go to, especially like you know, Netflix now and all across the world.
35:07
So the long term goal is to you know, really have everyone participate
35:13
in uh, you know, with this software and building a bridge between the
35:17
between the two because it can benefit both sides. It's baby steps and it's
35:23
it's new, so you know, everyone has to start to get comfortable with
35:28
the concept of telling the truth. Anyone who's anyone who listens to my podcast
35:35
understands my feelings in regards to traditional distutions, right with you all. It's
35:42
one of the reasons that this is happening is is I got tired of being
35:46
short changed. I got tired of not having revenue reports, not being able
35:51
to report to my my investors, and good, bad are and different,
35:57
you know what I mean, Like, Okay, sometimes a picture doesn't you
36:00
know, do well, but at least you have numbers to be able to,
36:04
you know, justify that and show why we don't even get that information.
36:07
And so when we learned about the potential of blockchain on media and content.
36:14
Uh, it's really what inspired myself and my co founders to do what
36:20
we're doing right now. And realizing that it is a long game, and
36:22
realizing that we would be disrupting and interrupting, you know, quite quite a
36:27
system. But just like the Internet happened, it was undeniable, and people
36:31
though I'm not going to use that, I'm not going to do that.
36:34
It's one of those things where you're we're all going to be using it,
36:36
whether we realize it or not someday soon. And so by introducing the power
36:43
of this and the efficiency, I think that organically, I'm hoping this is
36:49
my pie in the sky, you know. But but I'm hoping that organically
36:52
everyone just adopts this and then we don't even have to have a conversation about
36:57
the truth anymore. It's just it just happens because it's just more efficient,
37:01
right, And that's what this whole that's the whole beauty and genius of blockchain
37:07
is that two strangers can do business without knowing or trusting each other. Uh.
37:15
And that's been the issue from the beginning of the humanity time since the
37:19
beginning of time. It is like I want to give you my goat and
37:22
you're going to give me a cow. But how am I sure you're not
37:25
going to kill? Like there is there's no there's no way of doing.
37:29
And that's why be out money in gold and all these kind of things.
37:32
You know, we've tried to figure it out all the years. But in
37:36
this digital platform with blockchain, it completely erases everything and it's completely transparent.
37:42
We don't have to have like a moral or philosophical or ethical conversation. It's
37:45
just going to be an is. It's just going to happen because it makes
37:47
more sense. It's logical, you know. And this is like Jake just
37:52
said, it's math. It's math. Get down to the core of all
37:54
of it, and it's math. And it's just with the acceleration of technology
38:00
and media in particular, it's going to make sense just from a logical perspective,
38:07
because how do you account for all this content and this content sharing.
38:09
I mean, it's like it's insane how much is out there. I mean,
38:14
just from the perspective of the viewer, we're overwhelmed with choices. And
38:20
if you think about it from a content creator's perspective, The competition out there
38:24
is insane, and the lifespan of your of your content now is much much
38:29
longer and much greater and much grander than it ever was before. And it's
38:32
going to just keep accelerating, right exactly. And you know, I'm in
38:37
the leads with this all the time. And when you're saying, all these
38:40
films are out there, most of them aren't getting paid, and it's not
38:45
it's either you know, they're just not. They're just not most most most
38:50
of them are not getting paid because of these kind of weird distribution agreements or
38:54
shady practices or air human error as well, or Amazon switches from ten sense
39:00
a minute an hour or two one pen an hour of streaming and things like
39:05
that where they get acquired and somebody else buys them and they have a new
39:07
department and then they have to transfer all that centralized data and then I've got
39:12
a new person and I'm looking at this first time and I don't know what
39:15
I'm looking at. It's just it's insanity. It's really insanity. And when
39:19
we talk to a lot of the CFOs and the counter types people at these
39:22
media companies, you know, a lot of times, the one department stop
39:27
talking to the other. So the department that's doing distribution for television is not
39:30
talking to to the department that's doing distribution for the traditional film. And they
39:35
have data that's separate and those that data should be connected and it's not being
39:38
connected. And it's in the same within the same company. So the inefficiencies
39:44
are getting the gap is getting wider and wider, and so they know that
39:47
something's got to give because they're losing money. We'll be right back after a
39:52
word from our sponsor, and now back to the show. And so,
40:02
you know, the blockchain is an incredible solution, and you know, we're
40:07
very very excited and very motivated by the problems to blockchain and and you know,
40:14
it's very exciting that you guys and the listeners and everyone you know get
40:17
this. And you know, it's like talking it's kind of boring on some
40:21
level to talk about it a blockchain, because it's like talking about JavaScript.
40:23
It's like who cares, It's like what's going on underneath of the hood.
40:28
But you know, what you really care about is you know what's what's you
40:30
know, the bottom line for you, and what the bottom line is is
40:34
you know, understanding the or that you're using is actually going to level the
40:43
playing field, you know, take away you know, the mistrust, and
40:46
be able to give you instantaneous reporting. These are very important and powerful things,
40:52
especially for independent companies that want to sustain a business and revenue model for
40:57
themselves, because it's it's almost impossible, you know, you'll get a bunch
41:00
of funding, you'll make you know, a half a dozen movies, and
41:02
then you're closing your doors for five years later. This happens all the time,
41:07
and so there's got to be a better model, and we're you know,
41:12
with this technology, we hope to be able to provide that to these
41:17
filmmakers and these companies. Now, there's another thing I saw on your website
41:22
in regards to financing a film. How do you use this technology in the
41:27
financing game on how to get your independent project financed? Because there's some very
41:32
very interesting benefits that could possibly come from it. Sure, it's a bit
41:37
complex right at the moment. It's not black and white, as you know,
41:44
you know, I think if you're in the perfect world and in the
41:47
future, I can see that you could tokenize your movie, do a token
41:51
raise, just almost like crowdsourcing in a way. But the difference is is
41:54
that instead of getting a T shirt, you're actually getting revenue participation in that
42:00
movie and in real time, just like we're talking about through the same mechanisms
42:04
we were just discussing. And that's in a perfect world, and that's what
42:07
we we envision for token in the future. It's not possible for various reasons
42:13
right right now really from that perspective of you know, we can't be it,
42:20
we can't hold money and be a bank for people, like if there
42:22
has to sort of be that separation, and so it's not as easy.
42:25
And also on some level it's crowdsourcing, so you're kind of based with that
42:30
same kind of situation with you know, the kickstarters of the world right in
42:35
terms of like getting people's attention to be able to, you know, raise
42:40
the amount of funds that you need for your picture. And so there is
42:45
a mechanism that I could see in the future that would kind of combine those
42:50
two efforts where people, especially if you're a well known filmmaker and you have
42:53
a track record and people know you, you're already going to have a fan
42:57
base, and so i'd imagine imagine if there was the our worst token,
43:00
you know what I mean, like magic, and but all those token holders
43:06
who were fans got to participate in the success, almost like the NFT type
43:10
of model, right right, but from more of an intellectual property and a
43:16
revenue sharing model. So, Jake, you I'm sure you got it.
43:20
It's like it's like equity crowdfunding essentially almost, but using blockchain and token decisis.
43:25
It's complicated because of kyceing and because of all of these these these SEC
43:30
rules and regulations that are from like nineteen forty eight or something that don't really
43:35
apply to technology today, and so it makes things a bit challenging. But
43:40
how about for this for this specific moment. But what about IPOs? So
43:45
wouldn't this be similar to an ipo? Well it would be, but we
43:52
forget I mean, we don't forget it. It's a very small pool of
43:55
people who actually get to participate in IPOs, right, It's not. IPOs
44:00
are not something that every person gets to participate. We might be able to
44:05
buy a stock after a bank purchases X number and then they sell it again.
44:10
Initial coin on an ico excuse men ico, not an IPO, but
44:15
ico when when they like Deutsche coin for God's sakes or something like that,
44:20
when they put out a coin, could initial coin offering, could that be
44:23
kind of like a movie initial movie offering? So well, and that's the
44:28
thing I mean, we're we're at the stage, to go back to the
44:30
analogia, where we are in the evolution of the technology, right there's we're
44:36
at the stage where, yeah, it's you know, nineteen ninety six internet,
44:39
but the SEC has caught up enough, learned enough about the Internet right
44:44
that they're on on c SPAN calling it a series of tubes, but you
44:50
know, applying their existing framework to this, and it's causing a bit more
44:57
you know, you know, it's still an evolving process. So you know,
45:01
we've gotten to a threshold where you know, twenty seventeen twenty eighteen is
45:07
where you had the sort of ICO boom, and that's where the technology was
45:10
very new to a lot of the regulators in you know, countries around the
45:15
world. But now twenty twenty one, it's much more familiar. It's on
45:19
the radar, so they've limited stuff to a point that you're really not seeing
45:22
those happening as much right now. The coins that are released very often it's
45:28
it's not something where people are raising funds through a release of the coins where
45:32
people are personally them. It's usually more the new currencies or tokens are being
45:39
utilized where they have some utility to them and they're being distributed to a community
45:45
of people who can then you know, use them for different purposes. But
45:49
it's not being used as something to you know, crowdfund in the same way
45:52
that it was in twenty seventeen twenty eighteen. So you know where we look
45:58
at in terms of if you're a filmmaker and you're going to raise money.
46:02
I think one of the big aspects is you know where's the money coming from,
46:06
and you can still go out and raise equity and get investors. But
46:12
what happens more often than not is you're a filmmaker, you get an investor
46:16
to help you with your first film. You make that film. But from
46:20
the investor standpoint, the experience of being an investor on a independent film is
46:23
so bad because there isn't a lot of information, right, there's you know,
46:29
they don't it's not even that they didn't make their money back. It's
46:31
just like there's the black hole, right, there's no data there's no it's
46:37
very hard to get a sense of like what's going on, you know,
46:39
what is that, how's this money actually being used, Where's how's the film
46:44
doing? What was the value of my investment in this? And so it
46:47
becomes incredibly difficult to get people to investor and invest in a second film.
46:52
And you know, what we really see as the technology being a tool that
46:58
creators can use when they go out to investors saying, look, using this
47:01
and the technology ensures that you're going to have this access to information and you
47:07
know, we're addressing these sort of pain points that a lot of film investors
47:09
encounter and that makes that you as a creator, a more intriguing, you
47:16
know, option for someone to invest in, because there's this level of like,
47:20
I don't have to trust that you're going to right me a check and
47:22
pay me back. It's it's we're utilizing technology that's going to automate all of
47:28
that, so you're going to get everything as soon as we do, and
47:30
you know that are our aim is for that to be something that helps these
47:35
conversations when filmmakers you're talking to investors, and that's how it right now,
47:38
without getting into regulations and sec stuff is a way today that it can be
47:45
used as a tool to help with financing. Well, where can people find
47:47
out more about what you guys are doing, Well, you can find out
47:53
on I mean on our website, so, uh, Breaker dot io this
48:00
website. For our technology side, we have a website called tools Upbreaker dot
48:04
Io. And then we also have our studio side where we produce and fin
48:08
It's our own slate of films and that's Breaker Studios. And actually I'll add
48:15
that, you know, those films are our own test cases. So we're
48:17
using this technology to manage the revenue and the rights for the films that we're
48:22
producing ourselves. So we're not just asking people to use it, you know.
48:25
And we're also not just technology people that are trying to build something for
48:30
the film industry, because we think the film industry is cool and sexy people
48:36
that happen to be technology people. At the same time, I'm an entertainment
48:38
attorney and spent my career as a distributor, working with new distribution mechanisms and
48:45
new tools and platforms and kims of producers and producing films our whole career,
48:51
So we're also we come from the entertainment side and have that background and knowledge
48:58
that has informed how guide this technology. And the old joke is how do
49:04
you how do you make millions in the film industry? You start with billions?
49:07
Yeah, you don't. I mean, it's yeah, I mean and
49:20
you say that, you know, when you define the film industry, Alex,
49:23
Well, the film industry is very There's so many aspects of There's the
49:27
independent film industry. There's the people like Marvel. Uh, there's Disney,
49:31
Uh, there's you know, then there's the back back alley, you know,
49:37
predatory distributors. Uh. There's so many aspects of the film industry on
49:43
the just performance side, then there's the production side. Then there's the uh,
49:47
there's there's there's so many different aspects of it. But so you can
49:52
make money in the film industry. There are definitely places you can make money
49:55
in the film industry. But if you're a pirate, we'll be right back
50:01
after a word from our sponsor, and now back to the show. And
50:09
you know, no, I've met them on all every side you're talking about.
50:14
I've met them in production of course. Go we'll go what's your budget,
50:19
okay, and then they do their own creative accounting on the production budget
50:22
so they can filter, you know, filter money over to some other into
50:25
whatever it's happened. And you're like, you know what, I'm a line
50:29
producer. I don't how to count. I know what things cost? Are
50:32
you kidding me? And they look at you a straight face, like what
50:36
do you mean craft services cost twenty thousand dollars a day on one hundred thousand
50:39
dollars movie. I don't understand that's a you know, one hundred dollars bagel.
50:45
To get off my back, like yeah, I don't, Yeah you
50:50
have, Yeah, there's there's four extras and you have, you know,
50:52
one hundred thousand dollars and for extras, like you know, it's like what,
50:55
no, the extra still, you know, like these types of things.
51:00
But yes, you have to be a pirate, you do. You
51:02
have to be a pirate. And you know, I've definitely made movies with
51:07
my fair share of them, and I have to say it was a lot
51:08
of fun. However, I want to make money. I want to make
51:14
money. I want a business, a revenue source you know that's reliable,
51:17
that allows me to sustain a business model for myself. And you know,
51:22
one of the other interesting things that I always bring up to is a lot
51:28
of colleagues who've been in the biz a long time, who have survived,
51:30
long time survivors of you know, independent films specifically, you know, they
51:36
are coming up against where are the rights to these films that we sold fifteen
51:42
years ago? Where are these who owns the rights to these films? Because
51:45
they're expiring now and technically they should be able to you know, repackage and
51:51
redistribute these films, especially the sweetheart films that have you know, an ability
51:57
to be repackaged and you know classics or whatever how we want to package it.
52:00
And they're finding that they have no idea where the rights live anymore because
52:06
a lot of times the companies that they first sold to were bought. The
52:08
libraries were bought and sold maybe multiple times, and the the resources it would
52:14
take them to do the research is just not they're not it's not available to
52:17
them. So they just kind of have to let things, you know go,
52:21
And it's a lot it's a missed opportunity. It's a missed business opportunity,
52:24
especially if you're a long time you know producer, it's our director,
52:30
you know, a creator, it's it's it's a lost opportunity, and if
52:34
you have smart contracts that kind of avoids that situation. If everyone's on a
52:37
smart contract, like at fifteen years, it automatically closed to this person's account
52:43
again, and blah blah blah or whatever it is, correct, I mean,
52:45
if everything in a magical world eventually will get there. I think we're
52:49
still years away from everybody jumping on board because it's it's like the Internet and
52:54
how long did it take? I still remember going online and going Paramount dot
52:59
com nope, Disney dot Com nope, Like there was I remember those times
53:04
that there's how long did it take before everybody jumped online? Before anyone had
53:07
a website? So this is the same thing. I think it's going to
53:09
take. It's going to be faster than it did with the Internet though,
53:14
and bitcoin is kind of like done a lot of the heavy lifting over the
53:17
last decade since it's since it's come out, it's like they've kind of refined
53:22
the idea and now it's starting I think it's starting to pick up a little
53:25
bit of steam. Would you guys agree with Ahole? Just blockchain and everything
53:30
is people are starting to become much more aware of it. Well, technology
53:35
has evolved to a point that it's you know, there are there are certain
53:38
hurdles that we encountered in twenty eighteen that limited our ability to do certain things
53:43
that we are no longer hurdles because the technology has evolved. So it's growing
53:47
and improving really really fast. And that's a great thing because you know,
53:53
we see the potential use cases and the potential is becoming the actual very quickly.
54:00
Yeah. I mean, if you remember nineteen ninety six and then you
54:02
remember two thousand and six, I mean YouTube was a year year year too
54:06
old, and the compression of video was horrible, and it took them another
54:10
five or eight years before oh look seven twenty p It takes time for this
54:16
to go. But I think that's I think it's a very exciting time and
54:20
I think what you guys are doing is really exciting. And there's there's a
54:23
lot there's a big learning curve coming. There's a lot of hurdles that we
54:25
have to get over for everybody involved, including the old school dinosaurs and the
54:34
new young kids coming up who understand this much better than plus tool. But
54:42
you know, don't sell yourself short. I mean, you know, we
54:44
were there in the beginning, so we have more knowledge, you know,
54:47
because we were at sort of the the beginning of the Internet craze. And
54:52
I think that being around for that and witnessing that and sort of being turned
54:57
on by it. You know, kids today they just automatically come into it.
55:00
They don't know, they don't understand, they do not get you know,
55:06
like I had a bag phone. I had a phone in my car
55:08
that was in a bag, like that was my I was talking about this
55:12
this this past weekend with somebody, like like cell phones. It was like
55:15
this giant thing. If anybody wants, if anybody wants a reference to that,
55:19
watch lethal weapon. And at the end, towards the end of lethal
55:22
Weapon, Danny Glover is outside on a bridge talking to Rigs on one of
55:27
those phones, one of those phones, and it was like the nine hundred
55:30
dollars on my net, Like it was really really expensive, but it was
55:32
seriously like you get only it was an emergency situation, you know. But
55:37
you know, the Internet was it was very interesting, you know that the
55:39
whole thing. I mean, I I was in college and I was dating
55:45
a guy who was a computer science major at bc any I was joke he
55:50
bought me my own r L for like Valentine's Day, and I was like,
55:53
what is where are the flowers? What is the nerdious the nerdiest room
56:00
of this romantic gesture in the history of I have my name dot com because
56:04
of him, and like there's a million Kim Jackson's on the planet. I
56:09
mean, I've ran into him. I've had some people email me saying,
56:12
can I buy my own U r L? Because I'm like, no,
56:15
kidding me, Like that's amazing that I have my own U r L.
56:19
But I mean, you know, back in the day, I would not
56:22
have thought of that. I would not have even thought about that. I
56:25
was like, what's a U r L? What do you mean? I
56:29
was lucky enough I bought Alex Ferrari dot com and like late nineties, Uh
56:31
so I was, I was, I was. I had a website business.
56:36
I had. I had an online business in the nineties. I used
56:38
to make I've sold the story a couple of I used to make like five
56:42
six grand a month. The problem was my server bills were five or six
56:44
grand a month because of bandwidth band with right? Is it? Yes,
56:52
that's where we're at now, Yes, this is where we're at right now,
56:55
and you know, it's super cool to be talking to you. You're
56:59
so knowledgeable about it, Alex, and it's really awesome because you know more
57:02
than you let on that you did so with you. Like I said,
57:09
I've been doing a lot of research about this because I'm really fascinated by the
57:12
whole concept. And I do think it's it is the future of uh,
57:15
it's gonna it's gonna affect so many different industries. Ours our small little corner
57:21
of the world, which is we think it's really big, but the film
57:22
industry is so small comparatively to medical records, and and yet and just just
57:29
infrastructure on like tracking food and and manufacturing and finding parts and everything will be
57:35
on the blockchain eventually, eventually medical records everything, everything, I mean imagine
57:40
Like that's one of the examples. I use a lot of its medical records
57:45
because people say I don't don't quite understand any Say, well, think about
57:47
like you go to the doctor and then your insurance changes you and you got
57:51
to go to another network and that network didn't talk to that network, and
57:53
you gotta fax. You're faxing where it's twenty twenty one, we're faxing,
57:58
Okay, okay, facts medical records over to another thing, and then they
58:02
didn't get it and you get there and they're like, we never got the
58:05
facts, and you're like eating its facts, and I mean, you know,
58:07
it's like insane, the inefficiency in data sharing in the health industry.
58:13
I mean, it should just be an decentralized network. You could just go
58:17
okay, which is a little scary because then you know, you have to
58:20
think about that for one second. I mean, there is some security and
58:22
some you know, privacy things that would have to be for me to be
58:28
comfortable to And by the way, there are blockchain companies who are working on
58:32
the security, uh and the privacy issues around you know, the fact that
58:39
it is decentralized, and you know, anyone could find the hashtag that would
58:45
be this long that you would have to understand that this, you know,
58:47
Jake's hashtag for that particular thing, and unless he told me, I wouldn't
58:52
know that. But people don't quite understand that. But and when people's names
58:58
and more private information is going to start being shared, I think, you
59:01
know, it's good to know that there are blockchain companies that are working on
59:05
the privacy and security protocols around that because it will be necessary. Now just
59:12
really quickly, does what do you guys think of the NFT situation? Because
59:15
I mean I've done I've done three episodes. I did a series of episodes
59:19
on NFTs because I was fascinated with them, and once I understood what an
59:22
NFT was, which is basically a digital baseball card, I'm like, Okay,
59:24
got it. It's a baseball card, it's a comic book. It's
59:28
what it is. So I put up some NFTs just for fun and sold
59:31
out. I was like, wait a minute, how does this work?
59:36
And my NFTs that I sold were I have the distinct honor of having the
59:40
very first filmmaking tutorials ever uploaded to YouTube. Cool. I have a series
59:46
of six of them, and they were all up there and I showed the
59:51
link and everything and they I sold the first three and then now I uploaded
59:54
the other three. We'll be right back after a word from our sponsor,
1:00:02
and now back to the show. And I've had interview. I had the
1:00:07
interviews with the guys at a Lottawana who NFT their their their feature and some
1:00:14
they're not selling their distribution rights, but there's you're able to buy basically shares
1:00:19
in their movie and then whatever money comes in gets out there. And then
1:00:22
Kevin Smith is selling his entire distribution for his latest film on that whatever he's
1:00:25
doing there. What do you guys think of NFTs and how it affects the
1:00:29
film industry? Just out of curiosity. I know that's not what your company
1:00:31
does, but this is just a curious question. Jake. Well, you
1:00:36
know, and it's funny. I wouldn't say that we don't do anything with
1:00:40
NFTs because NFTs are tokens, and we operate in tokens, right, And
1:00:47
so while we see greater application of fungible tokens to a film where you're creating
1:00:54
the you know, Jake's movie token, and you're creating one hundred of these
1:01:00
and each one represents one percent of the total share of Jake's movie token,
1:01:06
it's still a token. And I think that, you know, the core
1:01:08
concepts that you need to understand to buy and interact with n f t s
1:01:13
are the core concepts you need to understand to use any blockchain application. And
1:01:17
so to that regard, it's a rising tide, you know, raises all
1:01:23
ships because the more people that learn about this and become comfortable with the fundamentals
1:01:30
of the technology, the better I think at the end of the day.
1:01:34
You know, there are things that come up with n f ts where people
1:01:36
like NFTs can do this, they can do that, tokens can do that.
1:01:38
It's it doesn't have to be an n FT to do it. It's
1:01:42
tokens. And so, you know, we focused and NFTs are flashy because
1:01:45
of the you know, the dollar amount that comes up with some of the
1:01:49
sales, and you know, I think it's a very particular audience that's very
1:01:52
excited about that. And you know, it's a specific pool of people that
1:01:57
are actually transacting and purchasing n f T s. It's not you know,
1:02:00
it's a very it's actually a very small number of people in the whole you
1:02:04
know, of the total population that are actually purchasing. But they're collectibles,
1:02:08
right, it comes down to it, a collectible item, merchandise, things
1:02:13
like that, and that's great. It's really interesting how it's evolving in the
1:02:16
gaming space, you know, and how these tokens can be used to unlock
1:02:21
different things, and that's exciting to see that evolve. But I think that's
1:02:23
going to be in the next couple of years where it's going to continue to
1:02:28
get exciting is in gaming, right, because video games the whole world of
1:02:34
you know, I bought this game for one hundred and fifty bucks, I'm
1:02:37
playing it, and now I have to purchase you knows they need to play
1:02:42
yet. But then you don't own those things, right, It's stuck.
1:02:45
It's limited to just that game. They're not transferable. That's that's a you
1:02:50
know, problem in itself. But we just keep going back to. You
1:02:53
know, the more people become comfortable with tokens, the better for our standpoint,
1:03:00
because that is what grows the technology. We at this point, you
1:03:04
know, you mentioned, you know that there's a lot of the not boring
1:03:07
stuff, you know, or the boring aspects of blockchain or applications like with
1:03:13
healthcare. We focus on the boring stuff in the film industry, and I'm
1:03:17
fine with that because you know, we're nerds and you know, I said,
1:03:22
I'm an attorney. I like the boring stuff. I find it fascinating.
1:03:25
And you know, so what we do is necessarily sexy, you know,
1:03:30
you know, videos and flashy stuff that's selling for you know, millions
1:03:35
of dollars. But we think it's a tool that can can really help this
1:03:37
industry and help independent creators across the board, whether or not you're tech savvy.
1:03:43
Yeah, and look what the NBA has been doing with NBA Hotshots and
1:03:46
and Major League Baseball's coming out with their like digital packs, and those digital
1:03:52
packs are just like flying off the shelves and things like that. When do
1:03:55
you think, when do you think we're going to see you know, Marvels,
1:04:00
n f ts, like, you know, when are we going to
1:04:01
start? Because it's coming, It's coming, there's no question. Tomorrow.
1:04:06
Yeah, it might be tomorrow. I think Box is announced they're making a
1:04:10
big investment, and you know, it's it's it's an inevitability. But when
1:04:15
you look at in that regard, it's it's just an extension of their merchandise
1:04:19
division. Yeah, and it's just more merchandise and with no cost, very
1:04:24
little cost of manufacturing. Yeah, exactly. So you know, I think
1:04:28
it's I think it's a good thing in the law. Yeah, because you
1:04:31
know what, it's everything's digital now, right, So we're going we're going
1:04:36
to We've been going into the digital world for decades now, and so one
1:04:42
I think challenge, especially for art, you know, is how do you
1:04:46
rarefy and make digital art meaningful and worth something. And so I think that
1:04:54
n f ts are you know, valuable in that way, because then you
1:04:57
can you know, create value in a new, a new way, especially
1:05:00
for digital art. And I think that in the studios, they've got all
1:05:04
the you know, they're the they're the you know, a thousand pounds guerrilla
1:05:09
sitting in the room and they just sort of wait till everybody else figures it
1:05:11
out, and then they just go, Okay, we'll do that. Here's
1:05:14
the money, make it happen. Let's do it. And it also took
1:05:16
it also took them twelve years to a major studio to come up with the
1:05:19
streaming service. So there's that they aren't they're not fast. They're not fast.
1:05:24
No, they're not fast because it's bureaucratic and there's some biocracy inside of
1:05:28
a studio if you've ever worked at one, I had the pleasure of doing
1:05:32
when I first came out of the gate, you know, with my career
1:05:36
and realized that that I don't think I could remain employable in that atmosphere.
1:05:42
So I you know, just thought the indie road would be would be better.
1:05:46
But I feel that what we're the road we're on with building applications on
1:05:54
blockchain technology is going to aid in the evolution of our industry. And that's
1:06:00
really what we're what we're dedicated to. And and you know that that slow
1:06:10
and steady wins the race, Oh, there's no question. And to bring
1:06:14
it back to where we started with the nineteen ninety six analogy, remember when
1:06:18
when the Internet first popped out, how many people were scared of putting the
1:06:21
credit card in? Oh? Yeah, and that's the same thing with like
1:06:24
how many people are afraid of buying an NFT or buying a token or putting
1:06:28
their You know, that's where we're at right now, and I think it
1:06:31
will it will change probably faster than any of us think. It's it's starting
1:06:36
to already grow and so fair. I mean even in the small time that
1:06:40
I've been aware of this, and I've knew about bitcoin obviously like everybody else
1:06:43
has probably but understanding this, I've only been really got into this deeply probably
1:06:49
the last six months to a year, and just in that time things have
1:06:54
changed so dramatically and will continue to change as things go forward. So it's
1:07:00
exciting. I'm excited about what you guys are doing. Thank you for fighting
1:07:02
the good fight and trying to help creators and filmmakers out there. So I
1:07:05
appreciate you guys again. Where if anybody wants to check you guys out,
1:07:09
where they go Breaker dot io and watch Trust Machine The Story of Blockchain.
1:07:16
Yes with with is it ted? This? Tednotes? Bill Bill from Bill
1:07:20
Ted Bill, Bills Preston Esquire, Let's do it correct? Indeed he's the
1:07:26
director extraordinaire. Yes, thank you so much. Fight. Yes, I'm
1:07:30
sorry, No, thanks for having us. No, thank you so much
1:07:32
for being being on the show. Guys. I appreciate you. I want
1:07:35
to thank Kim and Jake so much for coming on the show dropping their blockchain
1:07:41
knowledge bombs on the tribe. Thank you guys again so much. If you
1:07:45
want to get links anything we spoke about in this episode, head over to
1:07:46
the show notes at Bulletproof Screenwriting dot TV Forward slash three fifty seven. Thank
1:07:51
you so much for listening, guys, as always, keep on writing no
1:07:55
matter what. I'll talk to you soon. Thanks for listening to the Bulletproof
1:07:58
Screenwriting podcast at bullet Group Screenwriting dot tv. MHM