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Latest / The Entrepreneur's Logbook: Lessons from Growing Businesses

Creative Meets Analytics: Inside Milked Media with Krista Karpan and Nicolette McIntyre

In this episode of The Entrepreneur’s Logbook, Zachary speaks with Krista Karpan and Nicolette McIntyre, co-founders of Milk Media, an award-winning performance marketing agency that’s helped more than 60 e-commerce brands drive over $160 million in revenue. Krista and Nicolette share how they bootstrapped Milk Media in a loft back in 2017, with no outside funding or blueprint, and built a team of ten that just won Meta’s 2025 Performance Campaign of the Year award. Krista brings a business-first, data-driven perspective, while Nicolette draws on her background in high-end fashion creative…

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