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The 25% Problem
Pendo ran a full year of usage data across 615 SaaS products and published the number that should embarrass the industry: a median feature adoption rate of 6.4 percent.
For every hundred features a team ships, roughly six of them account for 80 percent of what customers actually do with the product.
Zylo’s 2026 SaaS Management Index, built from live telemetry rather than a survey, found the average company uses just 54 percent of the licenses it has already paid for. Different measurements, different years, same conclusion: most of what gets sold doesn’t get used.
Gartner put a floor under…
The skinny
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