Why Executives Are Terrified of Your Ideas: The Truth About Corporate Innovation - Bruno Pešec
Why do most corporate innovation projects crash and burn, even when the technology is flawless?
Bruno Pešec is a master at fixing broken innovation. He has advised some of the biggest companies in the world, helping senior leaders unlock €1 billion in new revenue. But Bruno isn't just a boardroom strategist—he's a martial artist with 30 years of training who runs his own dojo. In this episode, he explains how the discipline of taking a punch in the dojo directly translates to surviving the brutal, tankless work of corporate innovation.
This episode dives into the FailCraft theme of fighting…
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