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SBP 127: The Cannes Cut Day 3: Halfway Through, All the Insights!
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Live from Cannes Lions, the Sleeping Barber Podcast welcomes back Matthew Herbert and Connor Archbold from Tracksuit. Together, we unpack the standout talks, themes, and campaigns that caught our attention—from Instacart’s performance-to-brand pivot to Elf Beauty’s billion-dollar playbook. We explore the evolving role of creators, lessons from compound creativity, the power of consistency in B2B marketing, and why media accountability needs to move beyond “viewability.”
Also: creative shoutouts from Telstra’s puppet-driven Olympics campaign to a perfectly toasted slice of New…
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