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The Price is Right -Or- Is It? How Poor Pricing Strategies Can Sink Your Salon
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We uncover why safe pricing keeps salons stuck and how numbers, narrative, and nerve create premium positioning without panic discounts. We map seven buyer types, upgrade your value language, and share a case study that proves confident pricing attracts better clients.
• fear, not math, as the root of underpricing
• luxury brand lessons on exclusivity and positioning
• the three layers of pricing: numbers, narrative, nerve
• seven buyer types and how to filter for the right one
• value-first phone scripts that reduce price shopping
• confidence effects on team behavior and…
The skinny
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