SBP 003: Strategy, shareholder value and Galaxy Quest, with Roger Martin

Sleeping Barber - A Marketing Podcast · Mar 17, 2022 · 1h 19m

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Considered by many the modern-day Peter Druker of our generation, we welcome to the show strategic advisor, Roger Martin. Author of twelve books and frequent writer for HBR, we were happy to pick his brain on strategy, shareholder value and even discuss SWOT. This is an episode you cannot miss. Also, don't forget to stick around till the end when we discuss our key takeaways.

The Sleeping Barber is a marketing podcast hosted by Marc Binkley and Vassilis Douros, breaking down strategy, marketing effectiveness, and the evidence behind what actually grows a business.

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