Latest / Omni Talk Retail / Walmart Streams Dolly Live, Cyber Week & The Rise Of Digital Dollar Toy Stores | Fast Five

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Walmart Streams Dolly Live, Cyber Week & The Rise Of Digital Dollar Toy Stores | Fast Five · Omni Talk Retail

• 0:05
  The
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  OmniTalk
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  A
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  and
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  M.
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  Consumer
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  and
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  Retail
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  that's
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• 1:11
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• 1:12
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• 1:12
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• 1:13
  their
• 1:13
  e
• 1:13
  commerce
• 1:14
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• 1:14
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• 1:27
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• 1:28
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• 1:28
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• 1:29
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• 1:29
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• 1:30
  Learn
• 1:31
  more@ocampo
• 1:32
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• 1:34
  hello,
• 1:35
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• 1:35
  are
• 1:35
  listening.
• 1:35
  To
• 1:36
  Omnitalk's
• 1:37
  Retail
• 1:37
  Fast
• 1:38
  Five
• 1:38
  ranked
• 1:38
  in
• 1:39
  the
• 1:39
  top
• 1:39
  10%
• 1:40
  of
• 1:40
  all
• 1:40
  podcasts
• 1:41
  globally
• 1:41
  and
• 1:41
  currently
• 1:42
  the
• 1:42
  only
• 1:42
  retail
• 1:43
  podcast
• 1:43
  ranked
• 1:44
  in
• 1:44
  Apple's
• 1:44
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• 1:45
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• 1:45
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• 1:46
  podcast.
• 1:46
  The
• 1:47
  Retail
• 1:47
  Fast
• 1:47
  Five
• 1:47
  is
• 1:48
  a
• 1:48
  podcast
• 1:48
  that
• 1:48
  we
• 1:48
  hope
• 1:49
  makes
• 1:49
  you
• 1:49
  feel
• 1:49
  a
• 1:49
  little
• 1:50
  smarter,
• 1:50
  but
• 1:51
  most
• 1:51
  importantly,
• 1:51
  a
• 1:52
  little
• 1:52
  happier
• 1:52
  each
• 1:52
  week
• 1:53
  too.
• 1:53
  And
• 1:53
  the
• 1:53
  Fast
• 1:54
  5
• 1:54
  is
• 1:54
  just
• 1:54
  one
• 1:54
  of
• 1:54
  the
• 1:55
  many
• 1:55
  great
• 1:55
  podcasts
• 1:55
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• 1:56
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• 1:56
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• 1:56
  find
• 1:56
  from
• 1:56
  the
• 1:56
  OmniTalk
• 1:57
  retail
• 1:57
  podcast
• 1:58
  network
• 1:58
  alongside
• 1:58
  our
• 1:59
  Retail
• 1:59
  Daily
• 1:59
  Minute,
• 1:59
  which
• 2:00
  brings
• 2:00
  you
• 2:00
  a
• 2:00
  curated
• 2:01
  selection
• 2:01
  of
• 2:01
  the
• 2:01
  most
• 2:02
  important
• 2:02
  retail
• 2:02
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• 2:03
  headlines
• 2:03
  every
• 2:03
  morning
• 2:04
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• 2:04
  our
• 2:05
  Retail
• 2:05
  Technology
• 2:05
  Spotlight
• 2:06
  series,
• 2:06
  which
• 2:06
  goes
• 2:07
  deep
• 2:07
  each
• 2:07
  week
• 2:07
  on
• 2:08
  the
• 2:08
  latest
• 2:08
  retail
• 2:09
  technology
• 2:09
  Trends.
• 2:10
  Today
• 2:10
  is
• 2:11
  December
• 2:11
  4,
• 2:12
  2024.
• 2:12
  I'm
• 2:13
  one
• 2:13
  of
• 2:13
  your
• 2:13
  hosts,
• 2:13
  Ann
• 2:13
  Mazanga.
• 2:15
  Is
• 2:15
  that
• 2:15
  what
• 2:15
  data
• 2:16
  Zan
• 2:16
  I'm
• 2:16
  Chris
• 2:16
  Walton.
• 2:17
  It
• 2:17
  is.
• 2:18
  It's
• 2:18
  December
• 2:18
  already.
• 2:19
  We're
• 2:19
  here.
• 2:20
  We're
• 2:20
  gonna
• 2:20
  break
• 2:20
  down
• 2:21
  all
• 2:21
  the
• 2:21
  top
• 2:21
  headlines
• 2:22
  from
• 2:22
  the
• 2:22
  past
• 2:23
  week.
• 2:23
  Chris
• 2:23
  making
• 2:24
  waves
• 2:24
  in
• 2:24
  the
• 2:24
  world
• 2:25
  of
• 2:25
  Omnichannel
• 2:25
  retailing.
• 2:27
  Chris
• 2:27
  it's
• 2:27
  also
• 2:28
  the
• 2:29
  first
• 2:29
  week
• 2:29
  of
• 2:29
  the
• 2:29
  month.
• 2:30
  I
• 2:30
  still
• 2:30
  haven't
• 2:31
  gotten
• 2:31
  the
• 2:31
  Bone
• 2:31
  Thugs
• 2:32
  in
• 2:32
  Harmony
• 2:32
  cameo
• 2:33
  yet
• 2:33
  to
• 2:34
  start
• 2:34
  singing
• 2:35
  Wake
• 2:35
  up,
• 2:35
  Wake
• 2:36
  up,
• 2:36
  Wake
• 2:36
  up.
• 2:36
  It's
• 2:37
  the
• 2:37
  first
• 2:37
  of
• 2:37
  them,
• 2:37
  you
• 2:37
  know
• 2:38
  that
• 2:38
  song.
• 2:38
  The
• 2:38
  first
• 2:38
  month.
• 2:39
  No,
• 2:39
  I
• 2:39
  have
• 2:39
  no
• 2:39
  idea
• 2:39
  what
• 2:39
  that
• 2:40
  song
• 2:40
  is.
• 2:40
  And
• 2:40
  Bones,
• 2:41
  we've.
• 2:41
  We've
• 2:41
  talked
• 2:41
  about
• 2:41
  this
• 2:42
  before.
• 2:42
  Bones.
• 2:42
  I
• 2:43
  know,
• 2:43
  but
• 2:43
  I
• 2:43
  really.
• 2:44
  That
• 2:44
  would
• 2:44
  be
• 2:45
  not
• 2:45
  in
• 2:45
  my
• 2:46
  rotation
• 2:46
  and
• 2:47
  not
• 2:47
  in
• 2:47
  my
• 2:47
  rotation.
• 2:48
  Well,
• 2:48
  it
• 2:48
  should
• 2:48
  be.
• 2:49
  And
• 2:49
  then
• 2:49
  I
• 2:50
  feel
• 2:50
  like
• 2:50
  that
• 2:50
  would
• 2:50
  be
• 2:50
  the
• 2:51
  best
• 2:51
  way
• 2:51
  to
• 2:51
  introduce
• 2:52
  each
• 2:53
  month's
• 2:53
  Omnistar,
• 2:54
  which
• 2:54
  you're
• 2:55
  about
• 2:55
  to
• 2:55
  do.
• 2:56
  That's
• 2:56
  right.
• 2:57
  Because
• 2:57
  it
• 2:57
  is
• 2:58
  the
• 2:58
  time
• 2:58
  to
• 2:58
  announce
• 2:58
  this
• 2:58
  month's
• 2:59
  Omnistar.
• 2:59
  You're
• 2:59
  right,
• 3:00
  Anne.
• 3:00
  And
• 3:00
  for
• 3:00
  those
• 3:01
  that
• 3:01
  may
• 3:01
  not
• 3:01
  be
• 3:02
  familiar
• 3:02
  with
• 3:02
  the
• 3:02
  Omnistar,
• 3:03
  while
• 3:03
  Anne
• 3:03
  sings
• 3:04
  quietly
• 3:05
  in
• 3:05
  the
• 3:05
  background,
• 3:06
  a
• 3:07
  song
• 3:07
  that.
• 3:07
  I
• 3:07
  have
• 3:08
  no
• 3:08
  idea
• 3:08
  what
• 3:08
  she's
• 3:08
  singing.
• 3:11
  Come
• 3:11
  on.
• 3:11
  Yep,
• 3:12
  yep,
• 3:12
  I'm
• 3:12
  still
• 3:12
  singing
• 3:13
  it.
• 3:13
  It's
• 3:13
  okay.
• 3:14
  Go
• 3:14
  ahead,
• 3:14
  keep
• 3:15
  going.
• 3:15
  Our
• 3:15
  Oddystar
• 3:16
  award
• 3:16
  is
• 3:16
  the
• 3:16
  award
• 3:17
  that
• 3:17
  we
• 3:17
  give
• 3:17
  out
• 3:18
  each
• 3:18
  month
• 3:18
  in
• 3:19
  partnership
• 3:19
  with
• 3:19
  Corso
• 3:20
  to
• 3:20
  recognize
• 3:20
  as
• 3:21
  the
• 3:21
  top
• 3:22
  omnichannel
• 3:22
  operators
• 3:23
  out
• 3:23
  there.
• 3:23
  Not
• 3:23
  the
• 3:24
  pundits,
• 3:24
  not
• 3:25
  the
• 3:25
  so
• 3:25
  called
• 3:25
  experts,
• 3:26
  but
• 3:26
  the
• 3:27
  real
• 3:27
  life
• 3:27
  retail
• 3:28
  operators
• 3:28
  making
• 3:29
  a
• 3:29
  difference
• 3:29
  inside
• 3:30
  of
• 3:30
  their
• 3:30
  organizations.
• 3:31
  And
• 3:31
  Corso's
• 3:32
  AI
• 3:32
  copilot
• 3:33
  coaches
• 3:33
  retail
• 3:33
  leaders
• 3:34
  to
• 3:34
  optimize
• 3:34
  store
• 3:35
  performance
• 3:35
  at
• 3:35
  every
• 3:35
  level.
• 3:36
  You
• 3:36
  can
• 3:37
  transform
• 3:37
  your
• 3:37
  retail
• 3:38
  operations
• 3:38
  from
• 3:38
  data
• 3:39
  overload
• 3:39
  into
• 3:40
  data
• 3:40
  powered.
• 3:41
  This
• 3:41
  month's
• 3:42
  award
• 3:42
  goes
• 3:42
  to.
• 3:43
  Ed.
• 3:43
  Do
• 3:43
  you
• 3:43
  have
• 3:43
  a
• 3:43
  drum
• 3:44
  roll?
• 3:44
  Do
• 3:44
  you
• 3:44
  have
• 3:44
  any
• 3:44
  other
• 3:44
  music
• 3:45
  you
• 3:45
  want
• 3:45
  to
• 3:45
  do
• 3:45
  here?
• 3:46
  No.
• 3:46
  Don't
• 3:47
  make
• 3:47
  me
• 3:47
  sing.
• 3:47
  Don't
• 3:48
  make
• 3:48
  me
• 3:48
  sing,
• 3:48
  Chris.
• 3:49
  No,
• 3:49
  I
• 3:49
  don't.
• 3:50
  Go.
• 3:50
  Go.
• 3:51
  Flip
• 3:52
  the
• 3:52
  hair
• 3:52
  like.
• 3:52
  Wicked.
• 3:53
  Wicked.
• 3:53
  Don't
• 3:53
  make
• 3:54
  me
• 3:54
  stick.
• 3:54
  Don't
• 3:54
  make
• 3:55
  me.
• 3:55
  Yes,
• 3:55
  there
• 3:55
  you
• 3:55
  go.
• 3:55
  There
• 3:56
  you
• 3:56
  go.
• 3:56
  I
• 3:56
  love
• 3:56
  it.
• 3:56
  Love
• 3:56
  it.
• 3:57
  This
• 3:57
  week's
• 3:57
  Omnistar.
• 3:58
  This
• 3:58
  month's
• 3:58
  Omnistar
• 3:59
  award
• 3:59
  goes
• 4:00
  to.
• 4:00
  Dave
• 4:00
  Weinhold,
• 4:01
  the
• 4:02
  VP
• 4:02
  of
• 4:02
  technology
• 4:03
  for
• 4:03
  Omnichannel
• 4:04
  Pricing,
• 4:04
  promotions
• 4:05
  and
• 4:05
  competitive
• 4:06
  intelligence
• 4:07
  at
• 4:07
  Lowe's.
• 4:08
  Yes,
• 4:09
  we
• 4:09
  have
• 4:09
  known
• 4:09
  Dave.
• 4:10
  Yes.
• 4:10
  At
• 4:10
  Lowe's
• 4:11
  Companies,
• 4:11
  particularly
• 4:12
  because
• 4:12
  there
• 4:12
  aren't
• 4:12
  two
• 4:12
  lows
• 4:13
  in
• 4:13
  the
• 4:13
  retail
• 4:13
  industry.
• 4:13
  Lowe's
• 4:14
  Companies,
• 4:15
  Inc.
• 4:15
  To
• 4:15
  be
• 4:16
  exactly
• 4:16
  precise.
• 4:17
  And
• 4:17
  we
• 4:17
  have
• 4:17
  known
• 4:18
  Dave
• 4:18
  for
• 4:18
  a
• 4:18
  long
• 4:19
  time.
• 4:19
  And
• 4:20
  I
• 4:20
  got
• 4:20
  the
• 4:20
  chance
• 4:20
  to
• 4:20
  connect
• 4:21
  with
• 4:21
  him
• 4:21
  at
• 4:21
  a
• 4:21
  breakfast
• 4:22
  we
• 4:22
  hosted
• 4:22
  with
• 4:23
  Soft
• 4:23
  Tech
• 4:23
  at
• 4:23
  Shop
• 4:24
  Talk
• 4:24
  back
• 4:24
  in
• 4:24
  March.
• 4:25
  And
• 4:25
  I
• 4:25
  gotta
• 4:25
  tell
• 4:25
  you,
• 4:26
  and
• 4:26
  I
• 4:26
  was.
• 4:27
  I
• 4:27
  learned
• 4:27
  a
• 4:28
  ton
• 4:28
  from
• 4:28
  Dave.
• 4:28
  And
• 4:29
  that
• 4:29
  just
• 4:29
  that
• 4:29
  hour
• 4:30
  I
• 4:30
  spent
• 4:30
  with
• 4:30
  him,
• 4:31
  he
• 4:31
  got
• 4:31
  me
• 4:31
  thinking
• 4:32
  about
• 4:32
  everything
• 4:32
  from
• 4:33
  pricing
• 4:33
  to
• 4:33
  what.
• 4:34
  What
• 4:34
  particularly
• 4:34
  captivated
• 4:35
  me
• 4:35
  and
• 4:35
  still
• 4:36
  gets
• 4:36
  me
• 4:36
  thinking
• 4:36
  about
• 4:36
  that
• 4:37
  conversation
• 4:37
  to
• 4:38
  even
• 4:38
  to
• 4:38
  this
• 4:38
  day
• 4:39
  is
• 4:39
  his
• 4:39
  thoughts
• 4:40
  on
• 4:40
  the
• 4:40
  management
• 4:41
  complexity
• 4:41
  of
• 4:42
  having
• 4:42
  a
• 4:42
  remote
• 4:42
  workforce,
• 4:43
  which
• 4:43
  is
• 4:43
  a
• 4:43
  topic,
• 4:43
  I
• 4:44
  don't
• 4:44
  think.
• 4:44
  Whoa,
• 4:45
  slow
• 4:45
  that
• 4:45
  down
• 4:46
  enough.
• 4:46
  Topic
• 4:47
  of
• 4:47
  having
• 4:49
  the
• 4:50
  management
• 4:50
  complexity
• 4:51
  that.
• 4:51
  Comes
• 4:51
  from
• 4:52
  having
• 4:52
  a
• 4:52
  remote
• 4:52
  workforce.
• 4:52
  Like
• 4:53
  as
• 4:53
  a
• 4:53
  manager.
• 4:54
  Yes.
• 4:54
  It
• 4:54
  brings
• 4:54
  on
• 4:54
  a
• 4:55
  lot
• 4:55
  of
• 4:55
  challenges
• 4:55
  and
• 4:56
  Dave
• 4:56
  had
• 4:56
  a
• 4:56
  lot
• 4:56
  of
• 4:56
  articulate
• 4:57
  thoughts
• 4:57
  about
• 4:57
  that
• 4:57
  and
• 4:57
  it
• 4:58
  shows
• 4:58
  me
• 4:58
  that
• 4:58
  he's,
• 4:59
  he's
• 4:59
  thinking
• 4:59
  about
• 4:59
  things
• 4:59
  at
• 5:00
  the
• 5:00
  next
• 5:00
  level
• 5:00
  too.
• 5:00
  So.
• 5:01
  So,
• 5:01
  Dave,
• 5:02
  congrats,
• 5:03
  buddy.
• 5:03
  This
• 5:03
  month's
• 5:04
  Omnistar
• 5:05
  Award
• 5:05
  goes
• 5:06
  to
• 5:06
  you.
• 5:07
  All
• 5:07
  right,
• 5:07
  as
• 5:07
  we
• 5:07
  get
• 5:07
  to
• 5:07
  the.
• 5:08
  Headlines,
• 5:08
  let's
• 5:09
  do
• 5:09
  it.
• 5:09
  Let's
• 5:09
  do
• 5:10
  it.
• 5:11
  All
• 5:11
  right.
• 5:11
  In
• 5:11
  this
• 5:11
  week's
• 5:11
  Fast5,
• 5:12
  we've
• 5:12
  got
• 5:12
  news
• 5:13
  on
• 5:13
  Walmart
• 5:13
  teaming
• 5:14
  up
• 5:14
  with
• 5:14
  Dolly
• 5:14
  Parton
• 5:15
  for
• 5:15
  live
• 5:15
  streaming.
• 5:16
  OpenAI
• 5:17
  Evaluating
• 5:17
  Chatbot
• 5:18
  Ads
• 5:19
  Piccadilly's
• 5:20
  new
• 5:20
  partnership
• 5:21
  with
• 5:21
  Digimark
• 5:21
  I
• 5:21
  always
• 5:22
  like
• 5:22
  saying
• 5:22
  Piccadilly
• 5:22
  whenever
• 5:23
  we
• 5:23
  can
• 5:23
  get
• 5:23
  them
• 5:23
  into
• 5:23
  the
• 5:23
  Fast
• 5:24
  five.
• 5:24
  Shein
• 5:25
  and
• 5:25
  Temu
• 5:25
  getting
• 5:26
  into
• 5:26
  the
• 5:26
  toys
• 5:27
  business.
• 5:27
  But
• 5:28
  we
• 5:28
  begin
• 5:28
  today
• 5:29
  with
• 5:29
  Black
• 5:30
  Friday
• 5:30
  and
• 5:31
  Cyber
• 5:31
  Monday
• 5:32
  news.
• 5:32
  And
• 5:33
  that's
• 5:33
  right,
• 5:33
  Chris.
• 5:34
  According
• 5:34
  to
• 5:35
  Adobe
• 5:35
  Analytics,
• 5:36
  Cyber
• 5:36
  Week,
• 5:37
  the
• 5:37
  five
• 5:37
  day
• 5:38
  period,
• 5:38
  even
• 5:38
  though
• 5:39
  it
• 5:39
  felt
• 5:39
  much
• 5:40
  longer
• 5:40
  between
• 5:41
  Thanksgiving
• 5:41
  and
• 5:41
  Cyber
• 5:42
  Monday,
• 5:42
  brought
• 5:42
  in
• 5:43
  online
• 5:43
  sales
• 5:44
  of
• 5:44
  $41.1
• 5:46
  billion,
• 5:47
  which
• 5:47
  was
• 5:47
  an
• 5:47
  8.2%
• 5:49
  increase
• 5:49
  over
• 5:49
  last
• 5:50
  year.
• 5:50
  This
• 5:50
  was
• 5:51
  bolstered
• 5:51
  by
• 5:51
  record
• 5:52
  spending
• 5:52
  online
• 5:53
  during
• 5:53
  Thanksgiving,
• 5:54
  which
• 5:54
  was
• 5:54
  up
• 5:54
  8%.
• 5:55
  8.8%
• 5:56
  exactly
• 5:57
  year
• 5:57
  over
• 5:57
  year.
• 5:57
  Black
• 5:58
  Friday,
• 5:58
  which
• 5:58
  was
• 5:58
  up
• 5:59
  10.2%
• 6:00
  year
• 6:00
  over
• 6:00
  year
• 6:01
  and
• 6:01
  over
• 6:01
  the
• 6:01
  weekend
• 6:01
  of
• 6:02
  November
• 6:02
  30th
• 6:03
  to
• 6:03
  December
• 6:03
  1st,
• 6:04
  also
• 6:04
  up
• 6:05
  5.8%
• 6:07
  year
• 6:07
  over
• 6:07
  year.
• 6:07
  Other
• 6:08
  notable
• 6:08
  statistics
• 6:09
  include
• 6:10
  first
• 6:10
  that
• 6:11
  consumers
• 6:11
  spent
• 6:11
  a
• 6:11
  total
• 6:12
  of
• 6:12
  $13.3
• 6:13
  billion
• 6:13
  on
• 6:13
  Cyber
• 6:14
  Monday,
• 6:14
  up
• 6:13
  7.3%
• 6:16
  year
• 6:16
  over
• 6:16
  year
• 6:17
  and
• 6:17
  surpassing
• 6:18
  Adobe's
• 6:18
  initial
• 6:19
  projection
• 6:20
  of
• 6:20
  $13.2
• 6:21
  billion.
• 6:22
  Mobile
• 6:23
  shopping
• 6:23
  also
• 6:24
  dominated
• 6:24
  on
• 6:24
  Cyber
• 6:25
  Monday.
• 6:25
  50%.
• 6:26
  57%
• 6:27
  of
• 6:27
  online
• 6:27
  sales
• 6:28
  came
• 6:28
  through
• 6:28
  a
• 6:28
  mobile
• 6:28
  device.
• 6:29
  In
• 6:30
  contrast,
• 6:30
  back
• 6:30
  in
• 6:31
  the
• 6:31
  2019
• 6:31
  holiday
• 6:32
  season,
• 6:32
  just
• 6:32
  33%
• 6:33
  of
• 6:33
  Cyber
• 6:33
  Monday
• 6:34
  online
• 6:34
  sales
• 6:35
  came
• 6:35
  through
• 6:35
  through
• 6:36
  a
• 6:36
  mobile
• 6:36
  device.
• 6:37
  Buy
• 6:37
  now,
• 6:37
  pay
• 6:37
  later
• 6:38
  also
• 6:38
  hit
• 6:38
  a
• 6:39
  new
• 6:39
  milestone.
• 6:39
  BNPL
• 6:40
  usage
• 6:41
  hit
• 6:41
  an
• 6:41
  all
• 6:41
  time
• 6:41
  high
• 6:41
  on
• 6:42
  Cyber
• 6:42
  Monday,
• 6:42
  driving
• 6:43
  $991.2
• 6:45
  million
• 6:46
  in
• 6:46
  spend.
• 6:47
  Chatbots,
• 6:48
  powered
• 6:48
  by
• 6:48
  generative
• 6:48
  AI
• 6:49
  also
• 6:49
  made
• 6:49
  a
• 6:50
  mark
• 6:50
  on
• 6:50
  the
• 6:50
  holiday
• 6:50
  season
• 6:51
  on
• 6:51
  Cyber
• 6:51
  Monday.
• 6:52
  Traffic
• 6:52
  to
• 6:52
  retail
• 6:53
  sites
• 6:53
  from
• 6:53
  chatbots.
• 6:54
  I.
• 6:54
  E.
• 6:54
  Shoppers
• 6:55
  clicking
• 6:55
  on
• 6:55
  a
• 6:55
  link
• 6:56
  to
• 6:56
  a
• 6:56
  retail
• 6:57
  site
• 6:57
  increased
• 6:58
  by
• 6:58
  1,950%.
• 7:01
  I
• 7:01
  can't
• 7:01
  even
• 7:01
  believe
• 7:01
  that's
• 7:02
  a
• 7:02
  lot.
• 7:03
  And
• 7:04
  then
• 7:04
  finally,
• 7:05
  basic
• 7:05
  zero.
• 7:06
  Yes,
• 7:07
  social
• 7:07
  media
• 7:07
  influencers
• 7:08
  share
• 7:08
  revenue
• 7:09
  came
• 7:09
  in
• 7:09
  at
• 7:10
  20.3%
• 7:11
  on
• 7:11
  Cyber
• 7:11
  Monday,
• 7:12
  which
• 7:12
  was
• 7:12
  up
• 7:12
  an
• 7:12
  impressive
• 7:13
  6.8%
• 7:14
  year
• 7:14
  over
• 7:15
  year.
• 7:15
  Chris,
• 7:16
  what
• 7:16
  are
• 7:16
  your
• 7:16
  takeaways?
• 7:17
  I
• 7:17
  got
• 7:17
  the
• 7:17
  hell
• 7:18
  out
• 7:18
  of
• 7:18
  here
• 7:18
  and
• 7:18
  went
• 7:18
  to
• 7:18
  Mexico.
• 7:19
  But
• 7:20
  what
• 7:20
  were
• 7:20
  your
• 7:20
  takeaways
• 7:21
  from
• 7:21
  being
• 7:21
  out
• 7:21
  in
• 7:22
  stores
• 7:22
  and
• 7:23
  online
• 7:23
  over
• 7:23
  Cyber
• 7:24
  Week?
• 7:25
  First
• 7:25
  of
• 7:25
  all,
• 7:26
  my
• 7:26
  number
• 7:26
  one
• 7:26
  takeaways.
• 7:27
  Nice
• 7:27
  Read
• 7:27
  of
• 7:27
  all
• 7:27
  those
• 7:28
  statistics.
• 7:28
  Yeah,
• 7:28
  that
• 7:29
  was
• 7:29
  great.
• 7:30
  Secondly,
• 7:30
  secondly,
• 7:31
  like
• 7:31
  when
• 7:31
  did
• 7:31
  Cyber
• 7:32
  Week
• 7:32
  become
• 7:32
  that?
• 7:33
  When
• 7:33
  did
• 7:33
  it
• 7:33
  become
• 7:33
  Black
• 7:34
  Friday,
• 7:34
  December?
• 7:34
  Monday?
• 7:35
  I
• 7:35
  always
• 7:35
  thought
• 7:35
  it
• 7:35
  was
• 7:36
  Monday
• 7:36
  forward.
• 7:37
  Like
• 7:37
  I
• 7:37
  don't
• 7:38
  know
• 7:38
  when
• 7:38
  this
• 7:38
  happened.
• 7:38
  So
• 7:39
  someone
• 7:39
  clue
• 7:39
  me
• 7:39
  into
• 7:40
  that
• 7:40
  because
• 7:40
  that
• 7:40
  was
• 7:40
  news
• 7:41
  to
• 7:41
  me.
• 7:41
  I
• 7:41
  don't,
• 7:41
  I
• 7:41
  had
• 7:42
  no
• 7:42
  idea.
• 7:43
  You
• 7:43
  don't
• 7:43
  know?
• 7:43
  But
• 7:43
  yeah,
• 7:44
  I
• 7:44
  guess,
• 7:44
  I
• 7:44
  don't
• 7:44
  know.
• 7:44
  I
• 7:44
  guess
• 7:44
  I
• 7:44
  used
• 7:45
  to
• 7:45
  talk
• 7:45
  about
• 7:45
  it
• 7:45
  differently.
• 7:45
  But
• 7:46
  there
• 7:47
  are,
• 7:47
  I
• 7:47
  have
• 7:47
  a
• 7:47
  lot
• 7:47
  of
• 7:47
  takeaways
• 7:48
  beyond,
• 7:48
  beyond
• 7:48
  those
• 7:48
  two
• 7:48
  things.
• 7:49
  And
• 7:50
  in
• 7:50
  addition
• 7:50
  to
• 7:51
  that,
• 7:51
  I
• 7:51
  want
• 7:51
  to
• 7:51
  get
• 7:51
  to
• 7:51
  the
• 7:51
  implications
• 7:52
  because
• 7:52
  I
• 7:52
  think
• 7:52
  the
• 7:52
  implications
• 7:53
  of
• 7:53
  this
• 7:53
  year's
• 7:54
  Cyber
• 7:55
  Week,
• 7:55
  quote
• 7:55
  unquote,
• 7:56
  are
• 7:56
  pretty,
• 7:56
  pretty
• 7:57
  startling
• 7:57
  actually,
• 7:58
  when
• 7:58
  you
• 7:58
  get
• 7:58
  right
• 7:58
  down
• 7:58
  to
• 7:58
  it.
• 7:59
  So
• 7:59
  yeah,
• 8:00
  one,
• 8:01
  I
• 8:01
  think
• 8:01
  it's
• 8:01
  a
• 8:01
  continuation
• 8:02
  of
• 8:02
  the
• 8:02
  trends
• 8:03
  we've
• 8:03
  long
• 8:03
  seen,
• 8:04
  particularly
• 8:04
  at
• 8:05
  this
• 8:05
  point
• 8:05
  in
• 8:06
  the
• 8:06
  year
• 8:06
  where,
• 8:06
  you
• 8:07
  know,
• 8:07
  and
• 8:07
  the
• 8:07
  specifically
• 8:08
  the
• 8:08
  statistic
• 8:08
  I
• 8:08
  would
• 8:09
  point
• 8:09
  to
• 8:09
  you
• 8:09
  are
• 8:09
  the
• 8:09
  overall
• 8:10
  online
• 8:10
  growth,
• 8:11
  the
• 8:11
  mobile
• 8:12
  dynamics
• 8:13
  and
• 8:13
  the
• 8:13
  BNPL
• 8:14
  usage.
• 8:14
  Like
• 8:14
  all
• 8:14
  those
• 8:15
  are
• 8:15
  trends
• 8:15
  that
• 8:15
  have
• 8:15
  just
• 8:16
  continued
• 8:16
  forward.
• 8:17
  Two,
• 8:18
  we
• 8:18
  made
• 8:18
  a
• 8:19
  joke
• 8:19
  of
• 8:19
  it
• 8:19
  because
• 8:19
  the
• 8:19
  base
• 8:20
  is
• 8:20
  low,
• 8:20
  but
• 8:20
  you
• 8:20
  have
• 8:20
  to,
• 8:21
  you
• 8:21
  have
• 8:21
  to
• 8:21
  call
• 8:21
  out
• 8:22
  generative
• 8:22
  as
• 8:23
  impact
• 8:23
  showing
• 8:23
  up
• 8:23
  for
• 8:23
  the
• 8:24
  first
• 8:24
  time,
• 8:24
  which
• 8:25
  I
• 8:25
  would
• 8:25
  equate
• 8:26
  similarly
• 8:26
  to
• 8:26
  how
• 8:26
  we
• 8:26
  looked
• 8:27
  at
• 8:27
  mobile
• 8:27
  probably
• 8:27
  back
• 8:28
  in
• 8:28
  2010
• 8:29
  when
• 8:29
  it
• 8:29
  was
• 8:29
  just
• 8:29
  on
• 8:29
  the
• 8:30
  scene.
• 8:30
  General
• 8:31
  is
• 8:31
  going
• 8:31
  to
• 8:31
  follow
• 8:31
  that
• 8:31
  same
• 8:32
  trajectory,
• 8:32
  if
• 8:32
  not
• 8:32
  go
• 8:33
  even
• 8:33
  faster
• 8:34
  based
• 8:34
  on
• 8:34
  some
• 8:34
  of
• 8:34
  the
• 8:34
  other
• 8:35
  headlines
• 8:35
  we've
• 8:35
  covered
• 8:35
  on
• 8:35
  the
• 8:35
  show
• 8:36
  and
• 8:36
  are
• 8:36
  going
• 8:36
  to
• 8:36
  talk
• 8:36
  about
• 8:37
  later
• 8:37
  in
• 8:37
  today's
• 8:37
  episode
• 8:38
  as
• 8:38
  well.
• 8:39
  And
• 8:39
  then
• 8:39
  three,
• 8:40
  as
• 8:40
  I've
• 8:41
  long
• 8:41
  said,
• 8:42
  influencers
• 8:43
  are
• 8:43
  the
• 8:43
  new
• 8:43
  merchants
• 8:44
  and
• 8:45
  to
• 8:45
  see
• 8:45
  them
• 8:45
  being
• 8:46
  responsible
• 8:46
  for
• 8:47
  20%
• 8:47
  of
• 8:48
  revenue
• 8:48
  via
• 8:49
  affiliate
• 8:49
  linking
• 8:50
  is
• 8:50
  pretty
• 8:50
  darn
• 8:51
  telling.
• 8:51
  Yeah,
• 8:52
  so,
• 8:53
  so
• 8:53
  those
• 8:53
  are
• 8:53
  my
• 8:53
  three.
• 8:53
  But
• 8:53
  then
• 8:54
  fourth,
• 8:54
  poor
• 8:55
  stores.
• 8:56
  Poor
• 8:56
  stores,
• 8:56
  yeah.
• 8:57
  Lots
• 8:57
  of
• 8:57
  different
• 8:57
  figures
• 8:58
  out
• 8:58
  there.
• 8:58
  And
• 9:00
  yeah,
• 9:00
  it
• 9:00
  feels
• 9:01
  like
• 9:01
  storage
• 9:01
  traffic
• 9:01
  was
• 9:02
  at
• 9:02
  best
• 9:02
  like
• 9:03
  flat
• 9:03
  and,
• 9:04
  and,
• 9:04
  but
• 9:04
  also
• 9:04
  probably
• 9:05
  down,
• 9:05
  you
• 9:05
  know,
• 9:05
  across
• 9:06
  the
• 9:06
  week.
• 9:06
  But
• 9:06
  it's
• 9:06
  hard
• 9:06
  to
• 9:06
  tell.
• 9:07
  People
• 9:07
  always
• 9:07
  have
• 9:07
  different
• 9:08
  numbers
• 9:08
  on
• 9:08
  that.
• 9:08
  But,
• 9:09
  but
• 9:09
  I
• 9:09
  was
• 9:09
  personally
• 9:10
  shocked
• 9:10
  when
• 9:10
  I
• 9:10
  went
• 9:10
  to
• 9:10
  the
• 9:11
  stores
• 9:11
  on
• 9:11
  Saturday.
• 9:11
  The
• 9:12
  mall
• 9:12
  and
• 9:12
  the
• 9:13
  stores.
• 9:13
  I
• 9:13
  was
• 9:13
  surprised
• 9:14
  at
• 9:14
  how
• 9:14
  little
• 9:14
  traffic
• 9:15
  there
• 9:15
  actually
• 9:15
  was.
• 9:16
  So
• 9:16
  that
• 9:17
  implies
• 9:17
  to
• 9:17
  me
• 9:17
  a
• 9:17
  couple
• 9:17
  of
• 9:17
  things.
• 9:18
  One,
• 9:18
  it
• 9:18
  applies
• 9:19
  that
• 9:19
  retailers
• 9:20
  that
• 9:20
  don't
• 9:20
  get
• 9:20
  to
• 9:20
  the
• 9:20
  punchline
• 9:21
  to
• 9:21
  the
• 9:21
  joke
• 9:22
  of
• 9:22
  digital.
• 9:23
  Next
• 9:23
  year
• 9:23
  you're
• 9:24
  going
• 9:24
  to
• 9:24
  see
• 9:24
  them
• 9:24
  unleash
• 9:25
  a
• 9:25
  whole
• 9:25
  host
• 9:26
  of
• 9:26
  store
• 9:26
  only
• 9:26
  door
• 9:27
  busters
• 9:27
  in
• 9:27
  a
• 9:27
  way
• 9:28
  that
• 9:28
  we've
• 9:28
  never
• 9:28
  seen
• 9:28
  before.
• 9:29
  So
• 9:29
  that's
• 9:29
  going
• 9:29
  to
• 9:29
  be
• 9:29
  my
• 9:29
  tell
• 9:30
  in
• 9:30
  terms
• 9:30
  of
• 9:30
  who
• 9:31
  gets
• 9:31
  this
• 9:31
  and
• 9:31
  who
• 9:31
  doesn't
• 9:32
  understand
• 9:32
  where
• 9:32
  retail
• 9:32
  is
• 9:33
  going
• 9:33
  in.
• 9:33
  Is
• 9:34
  the
• 9:34
  door
• 9:34
  busters
• 9:34
  next
• 9:35
  year.
• 9:35
  But
• 9:35
  those
• 9:35
  that
• 9:36
  do,
• 9:37
  yeah,
• 9:37
  they're
• 9:38
  going
• 9:38
  to
• 9:38
  unleash
• 9:38
  their
• 9:38
  brands
• 9:39
  via
• 9:39
  TikTok
• 9:40
  live
• 9:40
  streaming,
• 9:41
  ensure
• 9:41
  that
• 9:41
  their
• 9:41
  products
• 9:42
  show
• 9:42
  up
• 9:42
  in
• 9:42
  the
• 9:43
  right
• 9:43
  way
• 9:43
  and
• 9:43
  are
• 9:43
  shoppable
• 9:44
  via
• 9:44
  AI
• 9:45
  platforms.
• 9:45
  So
• 9:45
  it's
• 9:46
  going
• 9:46
  to
• 9:46
  be
• 9:46
  a
• 9:46
  tale
• 9:46
  of
• 9:46
  two
• 9:47
  retailers
• 9:47
  and
• 9:48
  next
• 9:48
  year,
• 9:49
  which
• 9:49
  way
• 9:49
  are
• 9:49
  we
• 9:49
  going
• 9:49
  to
• 9:49
  go?
• 9:50
  And
• 9:50
  my
• 9:50
  bet
• 9:50
  is
• 9:51
  on
• 9:51
  the
• 9:51
  latter
• 9:52
  being
• 9:52
  successful,
• 9:53
  not
• 9:54
  so
• 9:54
  much
• 9:54
  on
• 9:54
  the
• 9:54
  former
• 9:55
  being
• 9:55
  successful.
• 9:55
  What
• 9:56
  did
• 9:56
  you
• 9:56
  think?
• 9:56
  Yeah,
• 9:57
  I
• 9:57
  don't
• 9:57
  know.
• 9:57
  I
• 9:57
  mean
• 9:58
  I
• 9:58
  was
• 9:58
  actually
• 9:59
  surprised
• 9:59
  this
• 9:59
  year
• 10:00
  the,
• 10:01
  the
• 10:01
  mobile
• 10:01
  spending
• 10:02
  surpassing
• 10:03
  desktop,
• 10:03
  that
• 10:04
  that
• 10:04
  was
• 10:04
  I
• 10:04
  think
• 10:04
  a
• 10:04
  big
• 10:05
  number
• 10:05
  to
• 10:05
  pay
• 10:05
  attention
• 10:06
  to
• 10:06
  for
• 10:06
  all
• 10:06
  the
• 10:06
  reasons
• 10:07
  that
• 10:07
  you
• 10:07
  called
• 10:07
  out,
• 10:08
  especially
• 10:08
  the,
• 10:09
  the
• 10:09
  AI
• 10:10
  personalization
• 10:11
  that
• 10:11
  I
• 10:11
  felt
• 10:11
  like
• 10:11
  was
• 10:12
  being
• 10:12
  done.
• 10:12
  And
• 10:12
  now,
• 10:13
  I
• 10:13
  mean
• 10:13
  I'm,
• 10:13
  I'm
• 10:14
  going
• 10:14
  through
• 10:14
  this
• 10:14
  anecdotally
• 10:15
  and
• 10:15
  what
• 10:15
  messages
• 10:16
  I
• 10:16
  was
• 10:16
  getting
• 10:17
  from
• 10:17
  retailers
• 10:18
  who
• 10:18
  I'm
• 10:18
  subscribed
• 10:19
  to,
• 10:19
  text
• 10:19
  notifications
• 10:20
  from
• 10:20
  or
• 10:21
  have,
• 10:21
  you
• 10:21
  know,
• 10:21
  whose
• 10:22
  app
• 10:22
  I
• 10:22
  have
• 10:22
  on
• 10:22
  my
• 10:23
  phone.
• 10:23
  I
• 10:23
  think
• 10:24
  that
• 10:24
  was
• 10:24
  really
• 10:24
  interesting
• 10:25
  here.
• 10:25
  And
• 10:25
  it
• 10:25
  gets
• 10:26
  at
• 10:26
  the,
• 10:26
  it
• 10:26
  actually
• 10:27
  to
• 10:27
  me
• 10:27
  gets
• 10:27
  the
• 10:27
  door
• 10:28
  busters
• 10:28
  question,
• 10:29
  which
• 10:29
  I
• 10:30
  want
• 10:31
  to
• 10:31
  see
• 10:31
  if
• 10:31
  we
• 10:32
  do
• 10:32
  actually
• 10:33
  see
• 10:33
  more
• 10:34
  door
• 10:34
  busters
• 10:34
  or
• 10:35
  if,
• 10:35
  because
• 10:36
  this
• 10:36
  generative
• 10:37
  AI
• 10:37
  being
• 10:38
  applied
• 10:38
  to
• 10:39
  personalization
• 10:40
  of
• 10:40
  these
• 10:41
  offers
• 10:42
  that
• 10:42
  we're
• 10:42
  talking
• 10:42
  about
• 10:42
  to
• 10:43
  me
• 10:43
  as
• 10:43
  a
• 10:43
  customer
• 10:44
  versus
• 10:44
  you
• 10:44
  as
• 10:44
  a
• 10:45
  customer,
• 10:45
  like
• 10:45
  I
• 10:46
  wouldn't
• 10:46
  be
• 10:46
  surprised
• 10:46
  to
• 10:46
  see
• 10:47
  if
• 10:47
  we
• 10:47
  see
• 10:47
  even
• 10:48
  further
• 10:48
  mobile
• 10:48
  penetration
• 10:49
  there
• 10:49
  and
• 10:49
  now
• 10:49
  that
• 10:50
  people
• 10:50
  are
• 10:50
  tracking
• 10:50
  us
• 10:51
  a
• 10:51
  little
• 10:51
  bit
• 10:51
  more
• 10:51
  closely.
• 10:52
  Like
• 10:52
  if
• 10:52
  we
• 10:52
  step
• 10:53
  to
• 10:53
  see
• 10:53
  those
• 10:53
  doorbusters
• 10:54
  move
• 10:54
  from
• 10:54
  the
• 10:54
  store
• 10:55
  to
• 10:55
  mobile
• 10:56
  and
• 10:56
  online
• 10:57
  as
• 10:57
  a
• 10:57
  way
• 10:57
  for
• 10:57
  the
• 10:58
  retailers
• 10:58
  really
• 10:58
  to
• 10:58
  have
• 10:59
  a
• 10:59
  better
• 10:59
  sense
• 10:59
  of
• 10:59
  like
• 11:00
  how
• 11:00
  much
• 11:00
  inventory
• 11:01
  do
• 11:01
  we
• 11:01
  have,
• 11:01
  what
• 11:02
  demand
• 11:02
  do
• 11:02
  we
• 11:02
  have,
• 11:03
  what
• 11:03
  incentives
• 11:03
  can
• 11:04
  we
• 11:04
  get
• 11:04
  for
• 11:04
  people
• 11:04
  to
• 11:05
  come
• 11:05
  on
• 11:05
  so
• 11:05
  that
• 11:05
  we
• 11:06
  can
• 11:06
  develop
• 11:06
  that
• 11:06
  one
• 11:07
  to
• 11:07
  one
• 11:07
  relationship
• 11:08
  with
• 11:08
  our
• 11:08
  customers
• 11:09
  in
• 11:10
  an
• 11:10
  even
• 11:10
  stronger
• 11:11
  format.
• 11:11
  Because
• 11:12
  I
• 11:12
  was
• 11:12
  getting
• 11:13
  so
• 11:13
  many
• 11:13
  texts
• 11:14
  like
• 11:15
  multiple
• 11:16
  times
• 11:16
  a
• 11:16
  day
• 11:16
  throughout
• 11:17
  the
• 11:17
  week
• 11:18
  last
• 11:18
  week
• 11:18
  and
• 11:19
  this
• 11:19
  week.
• 11:19
  And
• 11:19
  so
• 11:20
  I
• 11:20
  think
• 11:20
  that
• 11:20
  that's
• 11:20
  something
• 11:21
  that
• 11:21
  I
• 11:21
  think
• 11:21
  we're
• 11:21
  going
• 11:21
  to
• 11:22
  continue
• 11:22
  to
• 11:22
  see
• 11:23
  monitored
• 11:23
  very
• 11:23
  closely
• 11:24
  and
• 11:24
  continue
• 11:24
  to
• 11:24
  whether
• 11:25
  that's
• 11:25
  an
• 11:25
  influencer
• 11:25
  sending
• 11:26
  that
• 11:26
  or
• 11:26
  the
• 11:26
  retailers
• 11:27
  themselves
• 11:28
  build
• 11:28
  as
• 11:29
  we
• 11:29
  go
• 11:29
  on
• 11:29
  to
• 11:30
  future
• 11:31
  Cyber
• 11:31
  Week
• 11:32
  deals.
• 11:32
  But
• 11:32
  you
• 11:33
  know,
• 11:33
  the
• 11:33
  last
• 11:33
  thing
• 11:33
  that
• 11:33
  I'll
• 11:34
  call
• 11:34
  out,
• 11:34
  Chris,
• 11:34
  is
• 11:34
  that
• 11:35
  the
• 11:35
  retailers
• 11:36
  did
• 11:36
  seem
• 11:37
  very
• 11:38
  thirsty
• 11:38
  this
• 11:38
  year.
• 11:39
  Do
• 11:39
  you
• 11:39
  familiar
• 11:40
  with
• 11:40
  that
• 11:40
  thirsty
• 11:41
  term,
• 11:41
  Thirsty?
• 11:42
  Yeah,
• 11:42
  I
• 11:43
  am,
• 11:43
  but
• 11:43
  I
• 11:43
  don't
• 11:43
  know
• 11:44
  how
• 11:44
  in
• 11:44
  terms
• 11:44
  of
• 11:45
  my
• 11:45
  understanding
• 11:45
  of
• 11:45
  the
• 11:45
  term
• 11:46
  thirsty.
• 11:46
  I'm
• 11:46
  not
• 11:46
  sure
• 11:47
  how
• 11:47
  I've
• 11:47
  been
• 11:47
  reading.
• 11:48
  I've
• 11:48
  been
• 11:48
  reading
• 11:49
  a
• 11:49
  lot
• 11:49
  about
• 11:49
  this.
• 11:50
  I've
• 11:50
  been
• 11:50
  hearing
• 11:50
  a
• 11:50
  lot
• 11:51
  about
• 11:51
  this
• 11:51
  from
• 11:52
  other
• 11:52
  friends.
• 11:52
  You
• 11:53
  know,
• 11:53
  even
• 11:53
  at
• 11:53
  the
• 11:53
  Thanksgiving
• 11:54
  Dinner
• 11:54
  table.
• 11:54
  Like
• 11:54
  what
• 11:55
  are
• 11:55
  you
• 11:55
  guys
• 11:55
  excited
• 11:55
  about
• 11:55
  for
• 11:56
  Black
• 11:56
  Friday?
• 11:56
  It's
• 11:56
  my
• 11:57
  favorite
• 11:57
  question
• 11:57
  to
• 11:57
  ask.
• 11:58
  And
• 11:58
  the
• 11:58
  response
• 11:59
  has
• 11:59
  been
• 12:00
  overwhelmingly
• 12:00
  like
• 12:01
  this
• 12:01
  deal
• 12:01
  fatigue.
• 12:02
  Like
• 12:02
  when
• 12:02
  is,
• 12:03
  when
• 12:03
  am
• 12:03
  I
• 12:04
  going
• 12:04
  to
• 12:04
  get
• 12:04
  the
• 12:04
  best
• 12:04
  deal?
• 12:05
  And
• 12:05
  if
• 12:05
  you
• 12:06
  have
• 12:06
  my
• 12:06
  contact
• 12:07
  information,
• 12:07
  I'm,
• 12:08
  I'm
• 12:08
  subscribed
• 12:09
  to
• 12:09
  your
• 12:09
  text
• 12:10
  program
• 12:10
  like
• 12:10
  don't
• 12:11
  send
• 12:11
  me
• 12:11
  a
• 12:11
  deal
• 12:11
  and
• 12:12
  say
• 12:12
  this
• 12:12
  is
• 12:12
  the
• 12:13
  best
• 12:13
  deal
• 12:13
  you're
• 12:13
  going
• 12:13
  to
• 12:13
  get.
• 12:14
  It's
• 12:14
  45%
• 12:15
  off
• 12:15
  something
• 12:16
  that
• 12:16
  never
• 12:16
  goes
• 12:16
  on
• 12:16
  sale
• 12:17
  and
• 12:17
  then
• 12:17
  the
• 12:17
  next
• 12:18
  three
• 12:18
  days.
• 12:18
  Right.
• 12:19
  You're
• 12:19
  offering
• 12:19
  me
• 12:19
  a
• 12:20
  different
• 12:20
  one
• 12:20
  like
• 12:21
  that
• 12:21
  to
• 12:21
  me
• 12:21
  is
• 12:21
  the
• 12:22
  real
• 12:22
  room
• 12:22
  for
• 12:22
  improvement
• 12:23
  here
• 12:23
  from
• 12:23
  retailers
• 12:23
  is
• 12:24
  that
• 12:24
  I
• 12:24
  think
• 12:24
  that
• 12:24
  there's
• 12:25
  too
• 12:25
  much
• 12:26
  deal
• 12:27
  display
• 12:27
  going
• 12:28
  on.
• 12:28
  So
• 12:28
  pick
• 12:29
  one
• 12:29
  thing,
• 12:30
  go
• 12:30
  with
• 12:30
  it.
• 12:31
  Really
• 12:31
  invest
• 12:32
  in
• 12:32
  AI
• 12:32
  to
• 12:32
  tell
• 12:33
  you
• 12:33
  who
• 12:33
  your
• 12:33
  best
• 12:33
  customers
• 12:34
  are
• 12:34
  and
• 12:34
  how
• 12:34
  to
• 12:34
  approach
• 12:35
  them
• 12:35
  with
• 12:35
  the
• 12:35
  right
• 12:36
  promotional
• 12:36
  strategy.
• 12:36
  Because
• 12:37
  right
• 12:37
  now
• 12:37
  it
• 12:37
  just
• 12:37
  feels
• 12:38
  like
• 12:38
  it's,
• 12:39
  it's
• 12:39
  not
• 12:40
  strategic.
• 12:41
  So
• 12:41
  that
• 12:41
  would
• 12:41
  be
• 12:41
  the
• 12:42
  one
• 12:42
  thing
• 12:42
  that
• 12:42
  I
• 12:42
  think
• 12:42
  I'll
• 12:43
  be
• 12:43
  keeping
• 12:43
  an
• 12:43
  eye
• 12:43
  out
• 12:43
  for
• 12:44
  next
• 12:44
  year
• 12:45
  for
• 12:45
  Cyber
• 12:45
  Week.
• 12:46
  Yeah,
• 12:47
  interesting
• 12:47
  that
• 12:47
  that
• 12:47
  whole
• 12:47
  idea
• 12:48
  is
• 12:48
  interesting.
• 12:48
  It's,
• 12:48
  it's
• 12:49
  harder
• 12:49
  to
• 12:49
  do
• 12:49
  than
• 12:49
  you
• 12:49
  would
• 12:50
  imagine
• 12:50
  because
• 12:50
  of
• 12:50
  the
• 12:50
  markdown
• 12:51
  cycles
• 12:51
  that
• 12:51
  come
• 12:51
  into
• 12:52
  play.
• 12:52
  But
• 12:52
  I
• 12:52
  think
• 12:53
  the
• 12:53
  other
• 12:53
  point
• 12:53
  too
• 12:53
  is
• 12:54
  like,
• 12:54
  you
• 12:54
  know
• 12:55
  that
• 12:55
  that'll
• 12:55
  get,
• 12:55
  we'll
• 12:55
  get
• 12:56
  to.
• 12:56
  In
• 12:56
  the
• 12:56
  next
• 12:56
  few
• 12:57
  headlines
• 12:57
  too
• 12:57
  is
• 12:58
  like
• 12:58
  yeah,
• 12:58
  with
• 12:58
  Genove
• 12:59
  coming
• 12:59
  on,
• 13:00
  do
• 13:00
  you
• 13:00
  invest
• 13:00
  in
• 13:00
  the
• 13:00
  platform?
• 13:01
  Did
• 13:01
  you
• 13:01
  invest
• 13:01
  in
• 13:01
  your
• 13:02
  own
• 13:02
  platform?
• 13:02
  So
• 13:02
  if
• 13:03
  people
• 13:03
  start
• 13:03
  using
• 13:03
  natural
• 13:04
  language
• 13:06
  queries
• 13:06
  in
• 13:06
  their
• 13:07
  searches
• 13:07
  on
• 13:07
  Walmart
• 13:08
  or
• 13:08
  Target
• 13:08
  or
• 13:08
  whatever,
• 13:09
  are
• 13:09
  you
• 13:10
  prepared
• 13:10
  for
• 13:10
  that?
• 13:10
  Can
• 13:10
  you
• 13:10
  serve
• 13:11
  up
• 13:11
  ads
• 13:11
  in
• 13:11
  those?
• 13:12
  Like
• 13:12
  that's
• 13:12
  that,
• 13:13
  that's
• 13:13
  how
• 13:13
  you
• 13:13
  get
• 13:13
  to
• 13:13
  the
• 13:14
  personalization
• 13:14
  you're
• 13:14
  talking
• 13:14
  about.
• 13:14
  It's
• 13:15
  going
• 13:15
  to
• 13:15
  be
• 13:15
  hard
• 13:15
  to
• 13:15
  do
• 13:15
  when
• 13:15
  you
• 13:16
  don't
• 13:16
  have
• 13:16
  the
• 13:16
  first
• 13:16
  party
• 13:16
  data
• 13:17
  necessarily.
• 13:17
  Right.
• 13:18
  If
• 13:18
  you
• 13:18
  go
• 13:18
  through
• 13:18
  the
• 13:18
  open
• 13:19
  air
• 13:19
  and
• 13:19
  the
• 13:20
  perplexity
• 13:20
  and
• 13:20
  all
• 13:20
  that
• 13:20
  kind
• 13:20
  of
• 13:21
  stuff
• 13:21
  too.
• 13:21
  Or
• 13:22
  an
• 13:23
  you
• 13:23
  could
• 13:24
  do
• 13:24
  what
• 13:24
  we're
• 13:24
  going
• 13:24
  to
• 13:24
  talk
• 13:24
  about
• 13:25
  in
• 13:25
  this
• 13:25
  next
• 13:25
  headline,
• 13:26
  which
• 13:26
  it
• 13:26
  sounds
• 13:26
  like
• 13:26
  we
• 13:26
  kind
• 13:27
  of
• 13:27
  agree
• 13:27
  that
• 13:27
  that's
• 13:27
  where
• 13:28
  we
• 13:28
  think
• 13:28
  the
• 13:28
  winners
• 13:28
  should
• 13:28
  place
• 13:29
  their
• 13:29
  bets
• 13:29
  is
• 13:29
  in
• 13:29
  the
• 13:29
  digital
• 13:30
  sphere
• 13:30
  versus
• 13:30
  going
• 13:31
  to
• 13:31
  store.
• 13:31
  Yes.
• 13:32
  Because
• 13:33
  in
• 13:33
  headline
• 13:33
  number
• 13:33
  two,
• 13:35
  Walmart
• 13:36
  teamed
• 13:36
  up
• 13:36
  with
• 13:36
  Dolly
• 13:37
  Parton
• 13:37
  for
• 13:38
  a
• 13:38
  Cyber
• 13:38
  Monday
• 13:39
  livestream.
• 13:39
  Yes,
• 13:40
  Dolly
• 13:40
  Parton
• 13:41
  according
• 13:41
  to
• 13:42
  Chase
• 13:42
  Store
• 13:42
  Age,
• 13:42
  Walmart
• 13:43
  hosted
• 13:43
  a
• 13:44
  special
• 13:44
  Monday
• 13:45
  shoppable
• 13:45
  live
• 13:45
  stream
• 13:46
  on
• 13:46
  the
• 13:46
  Walmart
• 13:47
  live
• 13:47
  platform
• 13:48
  at
• 13:48
  7pm
• 13:48
  Eastern
• 13:49
  on
• 13:49
  Monday
• 13:50
  this
• 13:50
  past
• 13:50
  December
• 13:51
  2nd
• 13:51
  with
• 13:52
  the
• 13:52
  help
• 13:52
  of
• 13:52
  Livestream
• 13:53
  shopping
• 13:53
  technology
• 13:54
  provider
• 13:54
  Talk
• 13:55
  Shop
• 13:55
  Live.
• 13:56
  I
• 13:56
  and
• 13:57
  I
• 13:57
  actually
• 13:57
  logged
• 13:58
  into
• 13:58
  it
• 13:59
  live
• 13:59
  personally
• 14:00
  from
• 14:01
  the
• 14:01
  grocery
• 14:01
  store
• 14:02
  while
• 14:02
  I
• 14:02
  was
• 14:02
  at
• 14:02
  the
• 14:02
  grocery
• 14:02
  Store.
• 14:02
  I
• 14:03
  put
• 14:03
  it
• 14:03
  on,
• 14:03
  I
• 14:03
  watched
• 14:03
  it.
• 14:04
  I
• 14:04
  actually,
• 14:04
  I
• 14:04
  actually
• 14:04
  made
• 14:05
  a
• 14:05
  comment
• 14:05
  as
• 14:05
  you
• 14:06
  too
• 14:06
  because
• 14:06
  you're
• 14:06
  our
• 14:06
  Walmart
• 14:07
  plus
• 14:07
  holder.
• 14:07
  So
• 14:08
  like
• 14:08
  that's
• 14:08
  how
• 14:08
  I
• 14:08
  got.
• 14:09
  So
• 14:10
  I
• 14:10
  said
• 14:10
  something
• 14:10
  that
• 14:11
  probably
• 14:11
  embarrassed
• 14:11
  you.
• 14:12
  But,
• 14:12
  but
• 14:13
  yeah,
• 14:13
  Dolly
• 14:13
  was
• 14:13
  there.
• 14:14
  She's
• 14:14
  talking
• 14:14
  about
• 14:14
  products
• 14:15
  which
• 14:15
  she
• 14:15
  had
• 14:15
  an
• 14:16
  interactive
• 14:16
  feed
• 14:16
  going
• 14:17
  on
• 14:17
  below
• 14:17
  and
• 14:17
  it
• 14:17
  was
• 14:18
  easy
• 14:18
  to
• 14:18
  click
• 14:18
  Buy
• 14:18
  links
• 14:19
  right
• 14:19
  at
• 14:19
  the
• 14:19
  bottom
• 14:19
  of
• 14:19
  the
• 14:20
  screen.
• 14:21
  So,
• 14:21
  you
• 14:22
  know,
• 14:22
  and
• 14:22
  my
• 14:22
  question
• 14:22
  to
• 14:23
  you
• 14:23
  is
• 14:23
  this,
• 14:23
  as
• 14:23
  a
• 14:23
  new
• 14:24
  Walmart
• 14:24
  plus
• 14:25
  super
• 14:25
  fan,
• 14:26
  do
• 14:26
  you
• 14:26
  think
• 14:26
  Walmart
• 14:27
  is
• 14:27
  onto
• 14:27
  something
• 14:27
  with
• 14:28
  its
• 14:28
  jump
• 14:28
  into
• 14:28
  live
• 14:29
  streaming?
• 14:30
  Yeah,
• 14:30
  for
• 14:30
  sure.
• 14:30
  I
• 14:31
  mean
• 14:31
  I
• 14:31
  think
• 14:31
  Dolly
• 14:32
  Parton
• 14:32
  is
• 14:32
  a
• 14:33
  great
• 14:33
  like,
• 14:33
  yes,
• 14:34
  that
• 14:34
  helps
• 14:34
  make
• 14:34
  the
• 14:34
  headlines.
• 14:35
  Of
• 14:35
  course
• 14:35
  people
• 14:36
  are
• 14:36
  going
• 14:36
  to
• 14:36
  buy
• 14:36
  whatever
• 14:37
  Dolly
• 14:37
  is
• 14:37
  selling.
• 14:38
  She's
• 14:38
  so
• 14:39
  beloved
• 14:40
  among
• 14:41
  all
• 14:41
  of
• 14:41
  us
• 14:41
  here
• 14:42
  in
• 14:42
  humanity.
• 14:44
  But
• 14:44
  I
• 14:44
  think
• 14:44
  what
• 14:45
  is
• 14:45
  most
• 14:45
  interesting
• 14:45
  to
• 14:46
  me
• 14:46
  about
• 14:46
  this
• 14:46
  headline
• 14:46
  that
• 14:47
  didn't
• 14:47
  get
• 14:47
  the
• 14:47
  coverage
• 14:48
  Chris
• 14:48
  that
• 14:48
  it
• 14:49
  should
• 14:49
  is
• 14:50
  that
• 14:50
  not
• 14:51
  only
• 14:51
  is
• 14:51
  Walmart
• 14:51
  investing
• 14:52
  in
• 14:52
  live
• 14:52
  streaming
• 14:53
  for
• 14:53
  themselves,
• 14:54
  but
• 14:54
  they
• 14:54
  are
• 14:55
  invested
• 14:55
  in
• 14:55
  doing
• 14:55
  this
• 14:56
  for
• 14:56
  other
• 14:56
  sellers
• 14:56
  on
• 14:56
  the
• 14:56
  Walmart
• 14:57
  marketplace
• 14:58
  who
• 14:58
  can
• 14:58
  now
• 14:58
  pipe
• 14:59
  their
• 14:59
  products
• 14:59
  in.
• 15:00
  They
• 15:00
  can
• 15:01
  have
• 15:01
  immediate
• 15:01
  live
• 15:01
  stream
• 15:02
  capabilities.
• 15:02
  And
• 15:03
  I
• 15:03
  think
• 15:03
  that,
• 15:03
  that
• 15:04
  like
• 15:04
  this
• 15:04
  is
• 15:04
  an
• 15:04
  all
• 15:05
  boats
• 15:05
  rise
• 15:05
  situation.
• 15:06
  Like
• 15:06
  yes,
• 15:06
  if
• 15:07
  you
• 15:07
  know
• 15:07
  you're
• 15:07
  going
• 15:07
  to
• 15:07
  have
• 15:08
  consistent,
• 15:08
  great
• 15:08
  quality
• 15:09
  of
• 15:09
  live
• 15:09
  streaming
• 15:10
  from
• 15:10
  Walmart,
• 15:11
  you
• 15:11
  know,
• 15:11
  as
• 15:12
  a
• 15:12
  retailer
• 15:12
  themselves
• 15:13
  bringing
• 15:13
  on
• 15:13
  people
• 15:13
  the
• 15:14
  likes
• 15:14
  of
• 15:14
  Dolly
• 15:14
  Parton,
• 15:15
  your
• 15:15
  customers
• 15:15
  are
• 15:15
  always
• 15:16
  also
• 15:16
  going
• 15:16
  to
• 15:16
  expect
• 15:17
  to
• 15:17
  see
• 15:17
  that
• 15:17
  from
• 15:17
  the
• 15:17
  other
• 15:18
  sellers
• 15:18
  on
• 15:18
  your
• 15:18
  site
• 15:18
  too.
• 15:19
  You
• 15:19
  have
• 15:19
  to
• 15:19
  have
• 15:19
  consistency
• 15:21
  as
• 15:21
  that
• 15:22
  brand.
• 15:22
  So
• 15:22
  I
• 15:23
  think
• 15:23
  that's
• 15:23
  really
• 15:24
  the
• 15:24
  huge
• 15:25
  part
• 15:25
  of
• 15:25
  the
• 15:25
  story.
• 15:26
  Sorry
• 15:26
  Dolly,
• 15:27
  I
• 15:27
  don't
• 15:27
  want
• 15:27
  to
• 15:27
  put
• 15:27
  you
• 15:28
  in
• 15:28
  the
• 15:28
  corner,
• 15:28
  but
• 15:29
  I
• 15:29
  think
• 15:29
  that's
• 15:30
  the
• 15:30
  key
• 15:30
  component
• 15:31
  here
• 15:31
  is
• 15:31
  that
• 15:31
  Walmart's
• 15:32
  going
• 15:32
  all
• 15:32
  in
• 15:33
  smartly
• 15:33
  as
• 15:34
  they
• 15:34
  do
• 15:35
  investing
• 15:36
  in
• 15:36
  live
• 15:36
  streaming
• 15:36
  across
• 15:37
  the
• 15:37
  platform,
• 15:38
  not
• 15:38
  just
• 15:38
  for
• 15:38
  themselves.
• 15:39
  So
• 15:39
  I
• 15:39
  think
• 15:39
  that's,
• 15:39
  that's,
• 15:40
  it's
• 15:40
  going
• 15:40
  to
• 15:40
  be
• 15:40
  a
• 15:40
  great
• 15:41
  way
• 15:41
  to
• 15:41
  continue
• 15:41
  to
• 15:41
  keep
• 15:42
  customers
• 15:42
  coming
• 15:42
  to
• 15:43
  Walmart
• 15:43
  to
• 15:43
  shop
• 15:43
  and
• 15:43
  having
• 15:44
  a
• 15:44
  consistent
• 15:44
  experience.
• 15:45
  What
• 15:46
  do
• 15:46
  you,
• 15:46
  yeah,
• 15:46
  those
• 15:46
  are
• 15:46
  great,
• 15:47
  those
• 15:47
  are
• 15:47
  great
• 15:47
  points
• 15:48
  and
• 15:48
  I
• 15:48
  would,
• 15:48
  I
• 15:48
  would,
• 15:48
  the
• 15:49
  thing
• 15:49
  I
• 15:49
  would
• 15:49
  add
• 15:49
  to
• 15:49
  it
• 15:50
  is
• 15:50
  I
• 15:50
  didn't
• 15:50
  realize
• 15:51
  how
• 15:51
  active,
• 15:51
  I
• 15:51
  mean
• 15:51
  you
• 15:52
  kind
• 15:52
  of
• 15:52
  highlighted
• 15:52
  a
• 15:52
  little
• 15:52
  bit,
• 15:53
  but
• 15:53
  I
• 15:53
  didn't
• 15:53
  realize
• 15:53
  how
• 15:54
  active
• 15:54
  Walmart
• 15:55
  is
• 15:55
  with
• 15:55
  live
• 15:55
  streaming.
• 15:56
  I
• 15:56
  mean
• 15:57
  they
• 15:57
  aren't
• 15:57
  just,
• 15:57
  they
• 15:57
  aren't
• 15:58
  just
• 15:58
  working
• 15:58
  9
• 15:58
  to
• 15:59
  5
• 15:59
  on
• 15:59
  this
• 15:59
  and
• 16:00
  with
• 16:00
  Dolly
• 16:00
  they're
• 16:01
  working
• 16:01
  overtime
• 16:02
  with
• 16:02
  the
• 16:02
  likes
• 16:02
  of
• 16:03
  Serena
• 16:03
  Williams
• 16:04
  has
• 16:05
  done
• 16:05
  a
• 16:05
  live
• 16:05
  stream
• 16:05
  with
• 16:05
  them,
• 16:06
  Jordan
• 16:06
  Sparks
• 16:07
  and
• 16:07
  my
• 16:07
  personal
• 16:08
  crush
• 16:08
  and
• 16:08
  Instagram
• 16:09
  follow
• 16:09
  Christina
• 16:10
  hall
• 16:10
  even
• 16:10
  like
• 16:11
  they,
• 16:11
  they,
• 16:11
  you
• 16:12
  go
• 16:12
  on
• 16:12
  their
• 16:12
  page,
• 16:12
  they
• 16:12
  have
• 16:13
  all
• 16:13
  these
• 16:13
  live
• 16:13
  streams.
• 16:14
  You
• 16:14
  can
• 16:14
  watch
• 16:14
  that
• 16:14
  are
• 16:15
  upcoming
• 16:15
  or
• 16:15
  they've
• 16:15
  done
• 16:15
  in
• 16:16
  the
• 16:16
  past.
• 16:16
  And
• 16:16
  it's
• 16:16
  all
• 16:17
  accessible
• 16:17
  versus
• 16:17
  via
• 16:18
  the
• 16:18
  Walmart
• 16:18
  website
• 16:19
  too,
• 16:19
  which
• 16:20
  is
• 16:20
  something.
• 16:20
  When
• 16:20
  Best
• 16:20
  Buy
• 16:21
  did
• 16:21
  this
• 16:21
  last
• 16:22
  year,
• 16:22
  we
• 16:22
  commented
• 16:23
  about
• 16:23
  how
• 16:23
  it
• 16:23
  was
• 16:23
  kind
• 16:23
  of
• 16:23
  disjointed.
• 16:24
  You
• 16:24
  had
• 16:24
  to
• 16:24
  go
• 16:24
  off
• 16:25
  platform.
• 16:25
  The
• 16:25
  experience
• 16:25
  was
• 16:26
  hard
• 16:26
  to
• 16:26
  find.
• 16:26
  That's
• 16:27
  not
• 16:27
  the
• 16:27
  case
• 16:27
  here
• 16:27
  with
• 16:27
  Walmart.
• 16:28
  And
• 16:28
  the
• 16:28
  other
• 16:29
  point
• 16:29
  I'd
• 16:29
  make
• 16:29
  too,
• 16:30
  and
• 16:30
  we've
• 16:30
  learned
• 16:31
  this
• 16:31
  through
• 16:31
  our
• 16:31
  conversations
• 16:32
  over
• 16:32
  the
• 16:32
  years,
• 16:32
  is
• 16:32
  it
• 16:33
  a
• 16:33
  live
• 16:33
  stream
• 16:34
  shopper
• 16:35
  is
• 16:35
  a
• 16:35
  more
• 16:35
  loyal
• 16:36
  shopper.
• 16:37
  And
• 16:37
  that's
• 16:37
  the
• 16:38
  key
• 16:38
  here.
• 16:38
  All
• 16:38
  this
• 16:39
  revenue
• 16:39
  from
• 16:39
  these
• 16:39
  events
• 16:40
  is
• 16:40
  additive.
• 16:41
  The
• 16:41
  overhead's
• 16:42
  probably
• 16:42
  pretty
• 16:42
  low.
• 16:43
  It's
• 16:43
  pretty
• 16:44
  manageable
• 16:44
  and
• 16:44
  easy
• 16:44
  to
• 16:44
  understand
• 16:45
  the
• 16:45
  impact
• 16:46
  that
• 16:46
  it's
• 16:46
  having
• 16:46
  from
• 16:46
  on
• 16:47
  the
• 16:47
  income
• 16:47
  statement.
• 16:48
  As
• 16:48
  an
• 16:48
  isolated
• 16:48
  event,
• 16:49
  you
• 16:49
  can
• 16:49
  see
• 16:49
  what's
• 16:49
  working
• 16:50
  and
• 16:50
  what's,
• 16:50
  what's
• 16:50
  working
• 16:51
  well.
• 16:51
  And
• 16:51
  you
• 16:51
  know
• 16:51
  how
• 16:51
  much
• 16:51
  it's
• 16:52
  going
• 16:52
  to
• 16:52
  cost,
• 16:52
  right?
• 16:52
  You
• 16:53
  do?
• 16:53
  Yes.
• 16:53
  So
• 16:53
  like.
• 16:54
  Yes.
• 16:54
  And
• 16:55
  that's
• 16:55
  not,
• 16:56
  I
• 16:56
  was
• 16:56
  just
• 16:56
  going
• 16:56
  to
• 16:56
  say
• 16:56
  like
• 16:57
  the
• 16:57
  even
• 16:57
  more
• 16:58
  important
• 16:58
  point
• 16:58
  that
• 16:58
  you're
• 16:58
  getting
• 16:59
  at
• 16:59
  too,
• 16:59
  Chris,
• 16:59
  is
• 16:59
  that
• 17:00
  this
• 17:00
  content,
• 17:01
  while
• 17:01
  it
• 17:01
  was
• 17:02
  live
• 17:02
  at
• 17:02
  one
• 17:02
  point
• 17:03
  in
• 17:03
  time,
• 17:03
  now
• 17:03
  can
• 17:03
  go
• 17:03
  on
• 17:04
  product
• 17:04
  pages.
• 17:05
  Like
• 17:05
  you
• 17:05
  still
• 17:05
  get
• 17:05
  that
• 17:06
  engagement
• 17:07
  with
• 17:07
  the
• 17:08
  consumer,
• 17:08
  the
• 17:08
  longer
• 17:09
  lasting
• 17:09
  engagement,
• 17:10
  the
• 17:10
  bigger
• 17:10
  basket
• 17:10
  size.
• 17:11
  When
• 17:11
  you
• 17:11
  start
• 17:11
  putting
• 17:12
  that
• 17:12
  on
• 17:12
  your
• 17:12
  product
• 17:13
  pages
• 17:13
  like
• 17:14
  it's
• 17:14
  a
• 17:14
  no
• 17:14
  brainer.
• 17:15
  Yeah.
• 17:16
  And
• 17:16
  then
• 17:16
  the
• 17:16
  last
• 17:17
  point
• 17:17
  going
• 17:17
  bridging
• 17:18
  the
• 17:18
  two
• 17:18
  headlines
• 17:18
  that
• 17:18
  we
• 17:19
  talked
• 17:19
  about
• 17:19
  so
• 17:19
  far,
• 17:19
  like
• 17:20
  I
• 17:20
  went
• 17:20
  in
• 17:20
  search,
• 17:21
  I
• 17:21
  just
• 17:21
  went
• 17:21
  because
• 17:21
  I
• 17:21
  was
• 17:21
  like,
• 17:21
  oh
• 17:22
  my
• 17:22
  God,
• 17:22
  I
• 17:22
  had
• 17:22
  no
• 17:22
  idea
• 17:22
  Walmart
• 17:23
  was
• 17:23
  doing
• 17:23
  this
• 17:23
  much
• 17:24
  live
• 17:24
  streaming.
• 17:24
  I
• 17:24
  went
• 17:24
  and
• 17:25
  searched
• 17:25
  live,
• 17:26
  live
• 17:26
  shopping
• 17:26
  at
• 17:26
  Target.
• 17:27
  You
• 17:27
  know
• 17:27
  what
• 17:27
  it
• 17:27
  returned
• 17:28
  me
• 17:28
  and
• 17:28
  it
• 17:29
  returned
• 17:29
  me
• 17:29
  a
• 17:29
  toy
• 17:30
  shopping
• 17:30
  cart.
• 17:31
  That's
• 17:31
  what
• 17:31
  I
• 17:31
  got
• 17:31
  back,
• 17:31
  a
• 17:32
  toy
• 17:32
  shopping
• 17:32
  cart.
• 17:32
  So
• 17:33
  it
• 17:33
  goes
• 17:33
  back
• 17:33
  to
• 17:33
  your
• 17:33
  thing
• 17:34
  last
• 17:34
  week
• 17:34
  too
• 17:34
  about,
• 17:35
  you
• 17:35
  know,
• 17:35
  who's
• 17:36
  really,
• 17:36
  who's
• 17:36
  really
• 17:37
  investing
• 17:37
  here
• 17:37
  and
• 17:37
  who's
• 17:37
  really
• 17:38
  thinking
• 17:38
  about
• 17:38
  the
• 17:38
  next
• 17:39
  stage
• 17:39
  of
• 17:39
  retail's
• 17:40
  evolution.
• 17:40
  I
• 17:40
  thought
• 17:40
  that
• 17:41
  was
• 17:41
  fascinating.
• 17:42
  Yeah,
• 17:42
  I
• 17:43
  mean
• 17:44
  it's,
• 17:45
  you
• 17:45
  have
• 17:45
  this
• 17:45
  happening
• 17:46
  at
• 17:46
  Amazon
• 17:47
  still
• 17:47
  very
• 17:48
  significantly
• 17:48
  with
• 17:48
  their
• 17:49
  live
• 17:49
  streaming.
• 17:50
  You
• 17:50
  have
• 17:50
  it
• 17:50
  happening
• 17:50
  in
• 17:50
  that
• 17:51
  Walmart,
• 17:51
  you
• 17:52
  have
• 17:52
  it
• 17:52
  happening
• 17:52
  at
• 17:52
  Wayfair.
• 17:53
  Like
• 17:53
  all
• 17:53
  these
• 17:54
  major
• 17:54
  players
• 17:54
  are
• 17:54
  investing
• 17:55
  it
• 17:55
  in
• 17:55
  some
• 17:56
  way,
• 17:56
  shape
• 17:56
  or
• 17:56
  form
• 17:57
  and
• 17:57
  it's
• 17:58
  going
• 17:58
  to
• 17:58
  be
• 17:59
  critical,
• 17:59
  I
• 17:59
  think
• 17:59
  to
• 18:00
  a
• 18:00
  retailer
• 18:00
  strategy
• 18:01
  for
• 18:01
  next
• 18:01
  year.
• 18:02
  Especially
• 18:02
  with
• 18:03
  the
• 18:03
  rise
• 18:03
  of
• 18:04
  influencer
• 18:04
  based
• 18:04
  purchase.
• 18:05
  20%
• 18:05
  of
• 18:06
  revenue
• 18:06
  is
• 18:06
  coming
• 18:07
  from
• 18:07
  influencers.
• 18:07
  That's
• 18:08
  crazy.
• 18:08
  Yeah.
• 18:09
  All
• 18:10
  right,
• 18:10
  Chris,
• 18:10
  let's
• 18:10
  go
• 18:10
  on
• 18:10
  to
• 18:10
  headline
• 18:11
  number
• 18:11
  three.
• 18:12
  OpenAI
• 18:12
  is
• 18:13
  thinking
• 18:13
  about
• 18:13
  deploying
• 18:14
  chat
• 18:14
  bot
• 18:15
  ads.
• 18:15
  Shocker.
• 18:16
  According
• 18:17
  to
• 18:17
  Axios
• 18:18
  OpenAI
• 18:19
  CFO
• 18:19
  Sarah
• 18:19
  Friar
• 18:20
  told
• 18:20
  the
• 18:20
  Financial
• 18:21
  Times
• 18:21
  that
• 18:21
  OpenAI
• 18:22
  is
• 18:22
  weighing
• 18:23
  the
• 18:23
  inclusion
• 18:23
  of
• 18:23
  ads
• 18:24
  in
• 18:24
  its
• 18:24
  products,
• 18:24
  but
• 18:24
  wants
• 18:25
  to
• 18:25
  be,
• 18:25
  quote,
• 18:26
  thoughtful
• 18:26
  about
• 18:27
  when
• 18:27
  and
• 18:27
  where
• 18:27
  we
• 18:27
  implement
• 18:28
  them,
• 18:28
  end
• 18:28
  quote.
• 18:29
  Chris
• 18:29
  this
• 18:30
  is
• 18:30
  also
• 18:30
  the
• 18:30
  A
• 18:30
  and
• 18:30
  M
• 18:31
  put
• 18:31
  you
• 18:31
  on
• 18:31
  the
• 18:31
  spot
• 18:31
  question.
• 18:33
  They
• 18:34
  have
• 18:34
  to
• 18:34
  say
• 18:35
  this.
• 18:36
  A
• 18:36
  couple
• 18:36
  of
• 18:36
  months
• 18:37
  ago
• 18:37
  we
• 18:38
  talked
• 18:38
  about
• 18:38
  Amazon
• 18:38
  embedding
• 18:39
  ads
• 18:39
  in
• 18:39
  its
• 18:39
  Rufus
• 18:40
  Gen
• 18:40
  AI
• 18:40
  search,
• 18:41
  but
• 18:41
  at
• 18:41
  least
• 18:42
  that
• 18:42
  use
• 18:42
  case
• 18:42
  was
• 18:43
  based
• 18:43
  on
• 18:43
  product
• 18:43
  search.
• 18:44
  When
• 18:44
  you
• 18:44
  talk
• 18:44
  about
• 18:45
  Embedding
• 18:45
  ads
• 18:45
  in
• 18:46
  OpenAI
• 18:46
  for
• 18:46
  any
• 18:47
  variety
• 18:47
  of
• 18:47
  search
• 18:47
  queries,
• 18:48
  how
• 18:48
  worried
• 18:48
  are
• 18:49
  you
• 18:49
  about
• 18:49
  this
• 18:49
  potentially
• 18:50
  disrupting
• 18:50
  the
• 18:50
  authenticity
• 18:51
  of
• 18:51
  results
• 18:52
  and
• 18:52
  commerce
• 18:52
  skewing
• 18:53
  non
• 18:54
  commerce
• 18:54
  conversations?
• 18:56
  Chris
• 18:57
  oh,
• 18:58
  wow.
• 19:00
  No,
• 19:00
  I'm
• 19:00
  not
• 19:00
  really
• 19:01
  worried
• 19:01
  about
• 19:01
  it
• 19:01
  at
• 19:01
  all.
• 19:01
  And
• 19:02
  you
• 19:02
  know,
• 19:02
  I'm
• 19:02
  not,
• 19:03
  I'm
• 19:03
  not
• 19:04
  because
• 19:04
  I
• 19:04
  mean,
• 19:05
  I
• 19:05
  think
• 19:05
  it
• 19:05
  already
• 19:05
  exists.
• 19:05
  I
• 19:06
  mean
• 19:06
  Google,
• 19:06
  Google
• 19:06
  already
• 19:07
  is
• 19:07
  totally,
• 19:07
  you
• 19:07
  know,
• 19:07
  everyone's
• 19:08
  used
• 19:08
  to
• 19:08
  it.
• 19:08
  So
• 19:09
  I
• 19:09
  mean,
• 19:09
  and
• 19:10
  the
• 19:10
  other
• 19:10
  thing
• 19:10
  I
• 19:10
  think
• 19:10
  about
• 19:10
  too
• 19:11
  is
• 19:11
  like
• 19:11
  who
• 19:11
  doesn't
• 19:11
  want
• 19:12
  more
• 19:12
  ads
• 19:12
  in
• 19:12
  their
• 19:12
  life?
• 19:13
  Like,
• 19:13
  honestly,
• 19:13
  like
• 19:14
  who
• 19:14
  doesn't,
• 19:14
  who
• 19:14
  doesn't
• 19:15
  want
• 19:15
  more
• 19:15
  ads?
• 19:16
  But
• 19:16
  there's
• 19:16
  probably
• 19:16
  a
• 19:16
  few
• 19:17
  people.
• 19:17
  But,
• 19:18
  but
• 19:18
  I
• 19:18
  think
• 19:19
  the
• 19:19
  other
• 19:19
  thing
• 19:19
  that's
• 19:19
  interesting
• 19:19
  about
• 19:20
  this
• 19:20
  is
• 19:20
  they
• 19:20
  alluded
• 19:20
  to
• 19:21
  in
• 19:21
  the
• 19:21
  article
• 19:21
  the
• 19:22
  fact
• 19:22
  that
• 19:22
  they're
• 19:22
  also
• 19:22
  thinking
• 19:22
  about
• 19:23
  launching
• 19:23
  a
• 19:23
  browser.
• 19:24
  So
• 19:24
  they're
• 19:24
  clearly
• 19:25
  going
• 19:25
  after
• 19:25
  Google's
• 19:26
  territory
• 19:26
  here.
• 19:27
  And
• 19:27
  so
• 19:27
  since
• 19:27
  it
• 19:27
  already
• 19:28
  exists,
• 19:28
  which
• 19:28
  makes
• 19:28
  sense,
• 19:29
  yeah,
• 19:29
  I
• 19:30
  don't
• 19:30
  see
• 19:30
  any
• 19:31
  worries
• 19:31
  that
• 19:31
  I
• 19:31
  have
• 19:32
  as
• 19:32
  a
• 19:32
  user
• 19:33
  or
• 19:34
  a
• 19:34
  consumer
• 19:34
  here.
• 19:35
  But
• 19:36
  when
• 19:36
  I
• 19:36
  step
• 19:36
  back
• 19:36
  from
• 19:37
  the
• 19:37
  whole
• 19:37
  thing,
• 19:37
  step
• 19:38
  back,
• 19:38
  look
• 19:38
  at
• 19:38
  it
• 19:38
  from
• 19:38
  a
• 19:39
  higher
• 19:39
  level,
• 19:41
  I
• 19:41
  like
• 19:41
  this
• 19:42
  move
• 19:42
  because,
• 19:43
  you
• 19:43
  know,
• 19:44
  it
• 19:44
  should
• 19:44
  mean
• 19:44
  free
• 19:45
  access
• 19:46
  for
• 19:46
  consumers
• 19:47
  that
• 19:48
  want
• 19:48
  to
• 19:48
  use
• 19:48
  tools
• 19:48
  like
• 19:48
  this.
• 19:49
  That's
• 19:49
  the
• 19:49
  thing
• 19:49
  about
• 19:49
  this,
• 19:50
  you
• 19:50
  know,
• 19:50
  it
• 19:50
  should
• 19:50
  also
• 19:50
  mean
• 19:51
  more
• 19:51
  deals
• 19:51
  on
• 19:51
  the
• 19:51
  products
• 19:52
  that
• 19:52
  I
• 19:52
  want
• 19:52
  to
• 19:52
  buy,
• 19:52
  like
• 19:53
  you
• 19:53
  were
• 19:53
  talking
• 19:53
  about
• 19:53
  in
• 19:53
  the
• 19:54
  first
• 19:54
  headline.
• 19:55
  And
• 19:55
  the
• 19:55
  fact
• 19:55
  that
• 19:55
  last
• 19:56
  week
• 19:56
  we
• 19:56
  talked
• 19:56
  about
• 19:57
  Perplexity
• 19:58
  charging
• 19:58
  Pro
• 19:58
  users
• 19:59
  to
• 19:59
  shop
• 19:59
  via
• 19:59
  their
• 20:00
  interface
• 20:01
  means
• 20:01
  that
• 20:01
  OpenAI
• 20:01
  is
• 20:02
  definitely
• 20:02
  going
• 20:02
  to
• 20:02
  go
• 20:02
  all
• 20:03
  in
• 20:03
  on
• 20:03
  this.
• 20:03
  You
• 20:03
  called
• 20:03
  it
• 20:04
  out
• 20:04
  in
• 20:04
  our
• 20:04
  show
• 20:04
  last
• 20:05
  week
• 20:05
  too.
• 20:05
  They're
• 20:05
  going
• 20:05
  to
• 20:05
  go
• 20:06
  all
• 20:06
  in
• 20:06
  on
• 20:06
  the
• 20:06
  freemium
• 20:07
  model
• 20:07
  specifically,
• 20:08
  and
• 20:08
  therefore,
• 20:09
  of
• 20:09
  course
• 20:09
  they're
• 20:09
  going
• 20:09
  to
• 20:09
  deploy
• 20:10
  ads.
• 20:10
  So,
• 20:11
  so,
• 20:11
  so
• 20:11
  while
• 20:11
  they're
• 20:11
  evaluating
• 20:12
  it
• 20:12
  to
• 20:12
  your
• 20:13
  point,
• 20:13
  it's
• 20:13
  a
• 20:13
  foregone
• 20:14
  conclusion
• 20:14
  at
• 20:14
  the
• 20:15
  end
• 20:15
  of
• 20:15
  the
• 20:15
  day.
• 20:16
  And
• 20:16
  if
• 20:16
  you
• 20:16
  look
• 20:16
  at
• 20:17
  the
• 20:17
  rise
• 20:17
  of
• 20:17
  the
• 20:17
  other
• 20:17
  point
• 20:18
  I
• 20:18
  make
• 20:18
  here
• 20:18
  to
• 20:18
  close
• 20:19
  is
• 20:19
  like,
• 20:19
  if
• 20:19
  you
• 20:19
  look
• 20:20
  at
• 20:20
  the
• 20:20
  rise
• 20:20
  of
• 20:20
  social
• 20:20
  media
• 20:21
  services,
• 20:22
  even
• 20:22
  streaming
• 20:23
  services
• 20:23
  now,
• 20:24
  everything
• 20:24
  eventually
• 20:25
  appears
• 20:25
  to
• 20:25
  be
• 20:26
  going
• 20:26
  the
• 20:26
  way
• 20:26
  of
• 20:26
  freemium
• 20:27
  with
• 20:27
  ads,
• 20:27
  or
• 20:28
  at
• 20:28
  least
• 20:28
  lower
• 20:28
  cost
• 20:29
  with
• 20:29
  ads.
• 20:30
  So
• 20:30
  net
• 20:30
  net
• 20:31
  ads,
• 20:32
  ads
• 20:32
  and
• 20:32
  more
• 20:32
  ads
• 20:32
  And
• 20:33
  I
• 20:33
  want
• 20:33
  to
• 20:33
  consume
• 20:34
  and
• 20:34
  it's
• 20:34
  the
• 20:35
  cheapest,
• 20:35
  most
• 20:35
  affordable
• 20:36
  way
• 20:36
  for
• 20:36
  me
• 20:36
  as
• 20:36
  a
• 20:36
  consumer
• 20:37
  to
• 20:37
  do
• 20:37
  it.
• 20:37
  So
• 20:37
  bring
• 20:37
  it
• 20:38
  on.
• 20:38
  That's
• 20:38
  what
• 20:38
  I
• 20:38
  say.
• 20:38
  What
• 20:38
  do
• 20:38
  you
• 20:39
  think?
• 20:39
  So
• 20:39
  my
• 20:40
  problem
• 20:40
  here,
• 20:40
  and
• 20:41
  maybe
• 20:41
  I'm
• 20:41
  Ms.
• 20:42
  So
• 20:42
  listeners.
• 20:43
  Chris,
• 20:43
  call
• 20:43
  me
• 20:43
  out
• 20:44
  if
• 20:44
  I
• 20:44
  am.
• 20:44
  But
• 20:45
  my
• 20:45
  problem
• 20:45
  is
• 20:46
  like
• 20:47
  all
• 20:47
  of
• 20:47
  These
• 20:48
  sources
• 20:48
  that
• 20:48
  OpenAI
• 20:49
  is
• 20:49
  pulling
• 20:49
  from,
• 20:50
  they're
• 20:51
  from
• 20:52
  content
• 20:52
  that
• 20:53
  some
• 20:53
  of
• 20:53
  which
• 20:53
  has
• 20:54
  been
• 20:54
  created
• 20:55
  for
• 20:55
  profit.
• 20:56
  Like
• 20:57
  they're
• 20:57
  from,
• 20:58
  you
• 20:58
  know,
• 20:58
  it's
• 20:59
  from
• 20:59
  an
• 20:59
  article
• 20:59
  in
• 20:59
  Refinery
• 21:00
  29,
• 21:00
  like
• 21:00
  a
• 21:01
  reference
• 21:01
  with
• 21:01
  perplexity
• 21:02
  last
• 21:02
  week
• 21:02
  that's
• 21:03
  rating.
• 21:03
  Like
• 21:04
  what
• 21:04
  are
• 21:04
  the
• 21:04
  best
• 21:04
  tools
• 21:05
  inherently
• 21:06
  biased
• 21:06
  content.
• 21:06
  Exactly.
• 21:07
  So
• 21:07
  I'm
• 21:07
  like,
• 21:08
  there's
• 21:08
  no
• 21:09
  unbiased
• 21:10
  content
• 21:10
  anywhere.
• 21:11
  Really.
• 21:11
  Like
• 21:11
  I
• 21:11
  just,
• 21:12
  I
• 21:12
  don't
• 21:12
  think
• 21:12
  that
• 21:12
  that's,
• 21:13
  that's
• 21:13
  a
• 21:13
  possibility.
• 21:14
  So
• 21:14
  that
• 21:15
  word
• 21:15
  keeps
• 21:15
  getting
• 21:16
  thrown
• 21:16
  in
• 21:16
  here
• 21:16
  and
• 21:16
  I
• 21:16
  have
• 21:17
  a
• 21:17
  problem
• 21:17
  with
• 21:17
  that
• 21:18
  because
• 21:18
  I,
• 21:19
  I
• 21:19
  think
• 21:19
  they're,
• 21:19
  they're
• 21:20
  mistaking
• 21:20
  like
• 21:20
  where
• 21:21
  everybody's
• 21:21
  gathering
• 21:21
  all
• 21:22
  this
• 21:22
  information
• 21:22
  from.
• 21:22
  So.
• 21:23
  Yeah,
• 21:23
  but
• 21:23
  I
• 21:23
  think,
• 21:23
  but
• 21:23
  Ann,
• 21:24
  hold
• 21:24
  on
• 21:24
  a
• 21:24
  sec.
• 21:25
  Because
• 21:25
  I
• 21:25
  say
• 21:25
  that's
• 21:25
  today,
• 21:26
  right?
• 21:26
  Like
• 21:26
  you
• 21:26
  just
• 21:26
  talked
• 21:27
  about
• 21:27
  in
• 21:27
  the
• 21:27
  last
• 21:27
  like
• 21:28
  now
• 21:28
  you've
• 21:28
  got
• 21:28
  live
• 21:29
  streaming,
• 21:29
  you
• 21:29
  got
• 21:29
  influencers
• 21:30
  playing
• 21:30
  more
• 21:30
  of
• 21:30
  a
• 21:30
  role.
• 21:30
  They're
• 21:30
  putting
• 21:31
  all
• 21:31
  their
• 21:31
  content
• 21:31
  now
• 21:31
  it's
• 21:32
  probably
• 21:32
  biased
• 21:32
  to
• 21:32
  degree
• 21:33
  because
• 21:33
  they're
• 21:33
  trying
• 21:33
  to
• 21:33
  sell
• 21:33
  you
• 21:34
  product,
• 21:34
  but
• 21:34
  you've
• 21:35
  got
• 21:35
  all
• 21:35
  their
• 21:35
  reviews
• 21:36
  and
• 21:36
  everything
• 21:36
  living
• 21:36
  on.
• 21:36
  So
• 21:36
  the
• 21:37
  sphere
• 21:37
  is
• 21:37
  going
• 21:37
  to
• 21:37
  be
• 21:38
  peppered
• 21:38
  with
• 21:39
  all
• 21:39
  kinds
• 21:39
  of
• 21:39
  information
• 21:40
  at
• 21:40
  the
• 21:40
  most
• 21:41
  nano
• 21:41
  micro
• 21:41
  level
• 21:42
  around
• 21:42
  product
• 21:43
  for
• 21:43
  sure.
• 21:44
  But
• 21:44
  again
• 21:45
  like
• 21:45
  you're
• 21:46
  getting
• 21:46
  anytime
• 21:47
  you
• 21:47
  have
• 21:47
  free,
• 21:48
  a
• 21:48
  free
• 21:48
  newspaper
• 21:49
  article
• 21:49
  that
• 21:49
  you're
• 21:50
  like,
• 21:50
  anytime
• 21:51
  you
• 21:51
  have
• 21:51
  free
• 21:52
  content,
• 21:52
  it's
• 21:52
  going
• 21:53
  to
• 21:53
  come
• 21:53
  with,
• 21:53
  with
• 21:54
  some
• 21:54
  sort
• 21:54
  of
• 21:55
  way
• 21:55
  to
• 21:55
  pay
• 21:55
  for
• 21:56
  that
• 21:56
  content
• 21:56
  being
• 21:57
  produced.
• 21:57
  Right.
• 21:58
  And
• 21:58
  there's
• 21:58
  no
• 21:58
  way
• 21:59
  to
• 21:59
  get
• 21:59
  the
• 22:00
  compute
• 22:00
  required
• 22:01
  for
• 22:01
  these
• 22:02
  chatbots
• 22:02
  like
• 22:03
  OpenAI
• 22:03
  to
• 22:03
  exist.
• 22:04
  Like
• 22:04
  there's
• 22:05
  no
• 22:05
  way
• 22:05
  to
• 22:05
  do
• 22:05
  that
• 22:05
  without
• 22:06
  somebody
• 22:06
  paying
• 22:06
  for
• 22:07
  it.
• 22:07
  Now
• 22:08
  I
• 22:08
  think
• 22:08
  that
• 22:08
  the
• 22:09
  thing
• 22:09
  that
• 22:09
  I
• 22:09
  actually
• 22:10
  like
• 22:10
  about
• 22:10
  this
• 22:11
  is
• 22:11
  that
• 22:11
  I
• 22:11
  think
• 22:11
  that
• 22:11
  the
• 22:11
  ads
• 22:12
  are
• 22:12
  going
• 22:12
  to
• 22:12
  get
• 22:12
  more
• 22:13
  personalized
• 22:13
  and
• 22:13
  more
• 22:13
  relevant
• 22:14
  because
• 22:14
  of
• 22:14
  this.
• 22:15
  And
• 22:15
  that's
• 22:15
  where
• 22:16
  I
• 22:16
  think
• 22:16
  that's
• 22:16
  the,
• 22:17
  that's
• 22:17
  the
• 22:18
  benefit.
• 22:18
  So
• 22:18
  if
• 22:18
  I
• 22:19
  am
• 22:19
  looking
• 22:19
  for,
• 22:20
  if
• 22:20
  I
• 22:20
  am
• 22:20
  asking
• 22:21
  a
• 22:21
  question
• 22:21
  of
• 22:22
  like,
• 22:22
  you
• 22:22
  know,
• 22:22
  I'm,
• 22:23
  I'm
• 22:23
  dealing
• 22:23
  with
• 22:24
  this
• 22:25
  health
• 22:25
  issue,
• 22:25
  for
• 22:25
  example,
• 22:26
  and
• 22:26
  then
• 22:26
  they're
• 22:26
  starting
• 22:27
  to
• 22:27
  serve
• 22:27
  up
• 22:28
  things
• 22:28
  that
• 22:28
  might
• 22:29
  be
• 22:29
  helpful
• 22:29
  that
• 22:29
  are
• 22:30
  relevant
• 22:30
  to
• 22:30
  that
• 22:31
  and
• 22:31
  that
• 22:31
  they
• 22:31
  know
• 22:32
  can
• 22:32
  continue
• 22:32
  to
• 22:33
  serve
• 22:33
  me
• 22:33
  in
• 22:33
  a
• 22:33
  way
• 22:34
  like
• 22:34
  this
• 22:34
  is
• 22:34
  again
• 22:34
  where
• 22:35
  if
• 22:35
  you're
• 22:35
  giving
• 22:35
  me
• 22:36
  information,
• 22:36
  what
• 22:36
  am
• 22:36
  I
• 22:36
  getting
• 22:37
  in
• 22:37
  return
• 22:37
  for
• 22:37
  it?
• 22:38
  And
• 22:38
  I
• 22:38
  think
• 22:38
  that
• 22:38
  that's
• 22:39
  where
• 22:39
  these
• 22:40
  start.
• 22:40
  These
• 22:41
  types
• 22:41
  of
• 22:41
  tools,
• 22:41
  whether
• 22:41
  it's
• 22:42
  Perplexity
• 22:42
  or
• 22:42
  OpenAI
• 22:43
  are
• 22:43
  really
• 22:44
  going
• 22:44
  to
• 22:44
  start
• 22:44
  to
• 22:45
  lever
• 22:45
  up
• 22:46
  on
• 22:46
  a,
• 22:47
  from
• 22:47
  like
• 22:47
  a
• 22:47
  Google
• 22:47
  perspective
• 22:48
  because
• 22:48
  they
• 22:49
  are
• 22:49
  able
• 22:49
  to
• 22:49
  give
• 22:49
  you
• 22:50
  richer
• 22:50
  data
• 22:51
  that
• 22:51
  is
• 22:51
  actually
• 22:52
  helpful
• 22:52
  to
• 22:53
  you
• 22:53
  when
• 22:54
  you're
• 22:54
  getting,
• 22:54
  you
• 22:54
  know,
• 22:55
  when
• 22:55
  you're
• 22:55
  giving
• 22:55
  them
• 22:55
  some
• 22:56
  information.
• 22:56
  So
• 22:57
  to
• 22:57
  me,
• 22:57
  I
• 22:57
  think
• 22:57
  this
• 22:58
  is,
• 22:58
  this
• 22:58
  is
• 22:58
  a
• 22:59
  no
• 22:59
  brainer.
• 22:59
  It
• 23:00
  makes
• 23:00
  total
• 23:00
  sense
• 23:00
  to
• 23:00
  me.
• 23:01
  I
• 23:01
  think
• 23:01
  there's
• 23:01
  a
• 23:02
  little
• 23:02
  bit
• 23:02
  too
• 23:02
  much
• 23:03
  concern
• 23:04
  right
• 23:04
  now
• 23:04
  about
• 23:04
  unbiased
• 23:05
  information.
• 23:05
  I
• 23:06
  think
• 23:06
  people
• 23:06
  need
• 23:06
  to
• 23:06
  dig
• 23:06
  a
• 23:07
  little
• 23:07
  bit
• 23:07
  deeper
• 23:07
  on
• 23:07
  that.
• 23:08
  So,
• 23:09
  so
• 23:09
  basically
• 23:09
  net
• 23:09
  net,
• 23:10
  you're
• 23:10
  saying
• 23:10
  like
• 23:10
  Google's
• 23:11
  already
• 23:11
  a
• 23:11
  biased
• 23:11
  way
• 23:12
  that
• 23:12
  we
• 23:12
  all
• 23:12
  approach
• 23:12
  this
• 23:13
  now.
• 23:13
  And
• 23:13
  so
• 23:13
  this
• 23:13
  is
• 23:14
  really
• 23:14
  no
• 23:14
  different.
• 23:14
  Right.
• 23:15
  Google,
• 23:16
  OpenAI.
• 23:16
  Claude.
• 23:17
  Like
• 23:17
  everybody's
• 23:18
  getting
• 23:18
  biased
• 23:19
  information
• 23:19
  already.
• 23:20
  So
• 23:21
  it's
• 23:21
  not
• 23:22
  going
• 23:22
  to
• 23:22
  influence
• 23:23
  the.
• 23:23
  I
• 23:23
  mean
• 23:23
  if
• 23:23
  you're
• 23:24
  not
• 23:24
  looking
• 23:24
  at
• 23:24
  anything
• 23:25
  you
• 23:25
  read
• 23:25
  online
• 23:26
  with
• 23:26
  a,
• 23:27
  with
• 23:27
  a
• 23:27
  grain,
• 23:27
  if
• 23:27
  you're
• 23:28
  not
• 23:28
  taking
• 23:28
  that
• 23:28
  with
• 23:28
  a
• 23:28
  grain
• 23:28
  of
• 23:29
  salt
• 23:29
  or
• 23:29
  you're,
• 23:29
  you're
• 23:30
  using
• 23:30
  a
• 23:30
  discerning
• 23:31
  eye
• 23:31
  to
• 23:32
  decide
• 23:33
  whether
• 23:33
  or
• 23:33
  not
• 23:33
  that's
• 23:33
  the
• 23:34
  source
• 23:34
  that
• 23:34
  you're
• 23:34
  going
• 23:34
  to
• 23:35
  use
• 23:35
  for
• 23:35
  your
• 23:36
  information.
• 23:36
  Like.
• 23:37
  Right,
• 23:38
  we
• 23:38
  all
• 23:38
  do
• 23:38
  that.
• 23:38
  You
• 23:39
  should
• 23:39
  do
• 23:39
  that
• 23:39
  with
• 23:39
  these
• 23:39
  tools
• 23:40
  as
• 23:40
  well.
• 23:40
  Right.
• 23:41
  Yeah,
• 23:41
  you
• 23:41
  could
• 23:41
  go
• 23:41
  on.
• 23:42
  We
• 23:42
  go
• 23:42
  on
• 23:42
  a
• 23:42
  tangential
• 23:43
  diatribe
• 23:44
  here
• 23:44
  of
• 23:44
  all
• 23:44
  the
• 23:44
  Black
• 23:45
  Friday
• 23:45
  deals
• 23:45
  you
• 23:45
  got
• 23:45
  to
• 23:45
  buy
• 23:46
  at
• 23:46
  every
• 23:46
  local
• 23:46
  news
• 23:47
  source
• 23:47
  you
• 23:47
  read
• 23:47
  on
• 23:47
  whatever
• 23:48
  app
• 23:48
  you
• 23:48
  read
• 23:48
  on
• 23:48
  your
• 23:48
  phone
• 23:48
  too.
• 23:49
  But.
• 23:49
  Right,
• 23:49
  but
• 23:49
  we
• 23:50
  won't
• 23:50
  and
• 23:50
  we'll
• 23:50
  spare
• 23:51
  our
• 23:51
  loyal
• 23:51
  listeners
• 23:52
  that
• 23:52
  because
• 23:52
  that's
• 23:52
  not
• 23:53
  interesting.
• 23:53
  All
• 23:53
  right,
• 23:54
  Headline
• 23:54
  number
• 23:55
  four,
• 23:56
  according
• 23:56
  to
• 23:56
  Progressive
• 23:57
  Grocer,
• 23:58
  Swedish
• 23:58
  AI
• 23:59
  powered
• 23:59
  salad
• 24:00
  bar.
• 24:01
  Five
• 24:01
  words
• 24:01
  I
• 24:01
  never
• 24:02
  thought
• 24:02
  I
• 24:02
  would
• 24:03
  ever
• 24:03
  hear
• 24:03
  myself
• 24:04
  saying
• 24:04
  out
• 24:04
  loud.
• 24:05
  Swedish
• 24:06
  AI
• 24:07
  powered
• 24:07
  salad
• 24:08
  bar
• 24:09
  company
• 24:09
  Piccadilly
• 24:11
  and
• 24:11
  Digimart
• 24:12
  Corp,
• 24:13
  a
• 24:13
  global
• 24:14
  provider
• 24:14
  of
• 24:14
  digital
• 24:15
  watermarking
• 24:16
  technologies,
• 24:16
  have
• 24:16
  revealed
• 24:17
  a
• 24:17
  strategic
• 24:18
  partnership
• 24:18
  to
• 24:18
  address
• 24:19
  the
• 24:19
  increasing
• 24:20
  problem
• 24:20
  of
• 24:20
  retail
• 24:21
  shrink
• 24:21
  and
• 24:21
  food
• 24:21
  fraud
• 24:22
  in
• 24:22
  the
• 24:23
  fresh
• 24:23
  and
• 24:23
  prepared
• 24:24
  food
• 24:24
  categories.
• 24:25
  The
• 24:25
  partnership
• 24:26
  integrates
• 24:26
  digimarc's
• 24:27
  advanced
• 24:28
  digital
• 24:28
  watermarks
• 24:29
  into
• 24:29
  Piccadilly's
• 24:30
  branded
• 24:31
  packaging,
• 24:31
  enabling
• 24:32
  retailers
• 24:32
  to
• 24:32
  implement
• 24:33
  secure
• 24:33
  automated
• 24:34
  product
• 24:34
  verification
• 24:35
  and
• 24:36
  ensure
• 24:36
  pricing
• 24:37
  accuracy
• 24:37
  at
• 24:37
  self
• 24:38
  checkout.
• 24:39
  These
• 24:39
  invisible
• 24:40
  digital
• 24:40
  watermarks
• 24:41
  are
• 24:41
  embedded
• 24:42
  throughout
• 24:42
  Piccadilly's
• 24:43
  packaging
• 24:43
  for
• 24:43
  protection
• 24:44
  that's
• 24:45
  resistant
• 24:45
  to
• 24:45
  tampering
• 24:46
  and
• 24:46
  ensures
• 24:46
  that
• 24:47
  product
• 24:47
  information
• 24:48
  remains
• 24:48
  intact
• 24:49
  during
• 24:49
  the
• 24:49
  self
• 24:50
  checkout
• 24:50
  process,
• 24:51
  thereby
• 24:52
  helping
• 24:52
  retailers
• 24:53
  reduce
• 24:53
  price
• 24:53
  lookup
• 24:54
  fraud
• 24:54
  at
• 24:55
  self
• 24:55
  checkout.
• 24:56
  And
• 24:56
  this
• 24:56
  is
• 24:57
  our
• 24:57
  second
• 24:58
  digimark
• 24:58
  siting
• 24:59
  this
• 24:59
  year
• 24:59
  in
• 24:59
  the
• 24:59
  OmniTalk
• 25:00
  Retail
• 25:00
  Fast
• 25:01
  5.
• 25:01
  Are
• 25:02
  you
• 25:02
  buying
• 25:02
  or
• 25:02
  selling
• 25:03
  invisible
• 25:03
  barcodes
• 25:04
  on
• 25:04
  your
• 25:05
  salad
• 25:05
  containers?
• 25:06
  I
• 25:06
  gosh,
• 25:06
  I
• 25:07
  am
• 25:07
  buying
• 25:07
  and
• 25:07
  buying
• 25:08
  and
• 25:08
  buying
• 25:08
  this
• 25:08
  over
• 25:09
  and
• 25:09
  over
• 25:09
  again
• 25:09
  for
• 25:10
  a
• 25:10
  couple
• 25:10
  of
• 25:10
  reasons.
• 25:11
  One,
• 25:11
  we've
• 25:11
  heard
• 25:12
  from
• 25:12
  grocers
• 25:13
  who
• 25:13
  are
• 25:13
  using
• 25:14
  this
• 25:14
  technology
• 25:15
  right
• 25:15
  now
• 25:15
  with
• 25:15
  the
• 25:15
  Piccadilly
• 25:17
  invisible
• 25:17
  barcodes
• 25:18
  and
• 25:18
  they
• 25:19
  used
• 25:19
  to
• 25:19
  experience
• 25:19
  tons
• 25:20
  of
• 25:20
  theft
• 25:20
  because
• 25:21
  they
• 25:21
  would
• 25:21
  have
• 25:22
  people
• 25:22
  putting
• 25:22
  different
• 25:23
  things
• 25:23
  in
• 25:23
  these
• 25:24
  to
• 25:24
  go
• 25:24
  salad
• 25:25
  containers
• 25:26
  and
• 25:26
  they
• 25:26
  wouldn't
• 25:26
  know
• 25:26
  what
• 25:26
  was
• 25:27
  in
• 25:27
  there.
• 25:27
  And
• 25:27
  now
• 25:27
  when
• 25:27
  they're
• 25:28
  checking
• 25:28
  out,
• 25:29
  they're
• 25:29
  able
• 25:29
  to
• 25:29
  use
• 25:30
  the
• 25:30
  lookup
• 25:30
  code
• 25:31
  right
• 25:31
  away
• 25:31
  to
• 25:31
  know
• 25:31
  that
• 25:32
  that's
• 25:32
  a
• 25:32
  salad
• 25:33
  container
• 25:33
  or
• 25:34
  takeout
• 25:34
  container.
• 25:35
  It
• 25:35
  should
• 25:35
  not
• 25:35
  weigh
• 25:36
  the
• 25:36
  weight
• 25:36
  of
• 25:36
  a,
• 25:37
  let's
• 25:37
  say
• 25:37
  a
• 25:38
  couple
• 25:38
  of
• 25:38
  steaks
• 25:39
  example.
• 25:39
  Yeah,
• 25:40
  right.
• 25:41
  And
• 25:41
  so
• 25:41
  it
• 25:42
  gives
• 25:42
  that
• 25:43
  indicator
• 25:43
  to
• 25:44
  the
• 25:44
  self
• 25:45
  checkout
• 25:46
  machine
• 25:46
  that
• 25:46
  or
• 25:47
  the
• 25:47
  checkout
• 25:47
  cashier
• 25:48
  that
• 25:49
  there's
• 25:49
  something
• 25:49
  that's
• 25:50
  not
• 25:50
  right
• 25:50
  about
• 25:50
  these
• 25:51
  things.
• 25:51
  But
• 25:52
  second
• 25:52
  of
• 25:52
  all,
• 25:52
  Chris,
• 25:53
  as
• 25:53
  somebody
• 25:54
  who
• 25:54
  frequents
• 25:55
  salad
• 25:55
  bars
• 25:56
  very
• 25:56
  often
• 25:57
  in.
• 25:57
  Grocery
• 25:57
  stores,
• 25:57
  you
• 25:57
  are
• 25:58
  a
• 25:58
  salad
• 25:58
  bar
• 25:58
  aficionado.
• 25:59
  I
• 25:59
  am.
• 26:00
  And,
• 26:01
  and
• 26:01
  when
• 26:01
  we
• 26:01
  know
• 26:02
  that
• 26:02
  you
• 26:02
  know,
• 26:02
  grab
• 26:02
  and
• 26:03
  go
• 26:03
  food,
• 26:03
  like
• 26:03
  what
• 26:04
  you
• 26:04
  can
• 26:04
  get
• 26:04
  from
• 26:04
  the
• 26:04
  Piccadilly
• 26:05
  station
• 26:06
  is
• 26:06
  something
• 26:06
  that
• 26:06
  we're
• 26:07
  going
• 26:07
  to
• 26:07
  see
• 26:07
  continue
• 26:07
  to
• 26:08
  increase
• 26:08
  both
• 26:08
  in
• 26:09
  grocery
• 26:09
  stores
• 26:09
  and
• 26:10
  in
• 26:10
  C
• 26:10
  store
• 26:10
  formats.
• 26:11
  This
• 26:11
  is
• 26:11
  just
• 26:11
  a
• 26:12
  very
• 26:12
  simple
• 26:13
  way
• 26:13
  for
• 26:13
  me
• 26:13
  to
• 26:14
  just
• 26:14
  go
• 26:14
  put
• 26:15
  my
• 26:15
  thing
• 26:15
  on
• 26:15
  the
• 26:15
  table
• 26:16
  and
• 26:16
  get
• 26:16
  out
• 26:16
  of
• 26:16
  there,
• 26:17
  which
• 26:17
  is
• 26:17
  the
• 26:17
  point
• 26:18
  of
• 26:18
  grab
• 26:18
  and
• 26:18
  go
• 26:18
  food.
• 26:19
  And
• 26:19
  this
• 26:19
  hasn't
• 26:19
  been
• 26:19
  something
• 26:20
  that
• 26:20
  you
• 26:20
  can
• 26:20
  do
• 26:21
  in
• 26:21
  a
• 26:21
  self
• 26:21
  serve
• 26:22
  environment
• 26:22
  like
• 26:22
  this.
• 26:22
  So
• 26:23
  I
• 26:23
  think
• 26:23
  this
• 26:23
  is
• 26:24
  brilliant.
• 26:24
  I,
• 26:25
  I
• 26:25
  think
• 26:25
  we're
• 26:25
  going
• 26:25
  to
• 26:25
  see
• 26:25
  a
• 26:25
  lot
• 26:26
  more
• 26:26
  of
• 26:26
  it.
• 26:26
  But
• 26:27
  how
• 26:27
  about,
• 26:27
  how
• 26:27
  do
• 26:27
  you
• 26:27
  feel?
• 26:28
  Are
• 26:28
  you
• 26:28
  buying
• 26:28
  or
• 26:28
  selling?
• 26:28
  Yes.
• 26:29
  No,
• 26:30
  I'm
• 26:30
  buying
• 26:30
  it.
• 26:30
  I'm
• 26:31
  buying
• 26:31
  it
• 26:31
  too.
• 26:31
  I
• 26:31
  think
• 26:31
  it's
• 26:32
  really
• 26:32
  interesting.
• 26:32
  I
• 26:32
  didn't
• 26:32
  even
• 26:33
  know
• 26:33
  about
• 26:33
  the
• 26:33
  weight
• 26:34
  correlation
• 26:34
  thing
• 26:34
  that
• 26:35
  you
• 26:35
  talk,
• 26:35
  you
• 26:36
  talked
• 26:36
  about.
• 26:36
  Like
• 26:36
  I
• 26:36
  was
• 26:36
  just
• 26:36
  thinking
• 26:37
  about
• 26:37
  used
• 26:37
  for
• 26:37
  unintentional
• 26:38
  and
• 26:38
  intentional
• 26:39
  theft.
• 26:39
  I
• 26:39
  also
• 26:39
  like
• 26:39
  the
• 26:40
  consumer
• 26:40
  side
• 26:40
  of
• 26:40
  it
• 26:40
  too
• 26:41
  because
• 26:41
  whenever
• 26:41
  I
• 26:41
  go
• 26:41
  and
• 26:42
  get
• 26:42
  something
• 26:42
  from
• 26:42
  the
• 26:42
  style
• 26:42
  bar
• 26:43
  and
• 26:43
  want
• 26:43
  to
• 26:43
  go
• 26:43
  through
• 26:43
  self
• 26:43
  checkout,
• 26:44
  I'm
• 26:44
  never
• 26:44
  exactly
• 26:44
  sure
• 26:45
  how
• 26:45
  to
• 26:45
  pay
• 26:45
  for
• 26:45
  it.
• 26:46
  So
• 26:46
  if
• 26:46
  I
• 26:46
  can
• 26:46
  just
• 26:46
  place
• 26:46
  it
• 26:46
  there
• 26:47
  and
• 26:47
  it
• 26:47
  knows
• 26:47
  that's
• 26:48
  great.
• 26:48
  Like
• 26:48
  it
• 26:48
  helps
• 26:48
  me
• 26:48
  out.
• 26:49
  I
• 26:49
  don't
• 26:49
  have
• 26:49
  to
• 26:49
  figure
• 26:49
  it
• 26:49
  all
• 26:50
  out.
• 26:50
  I
• 26:50
  actually
• 26:50
  had
• 26:50
  to
• 26:50
  have
• 26:51
  somebody
• 26:51
  help
• 26:51
  me
• 26:51
  with
• 26:51
  this
• 26:51
  just
• 26:51
  the
• 26:52
  other
• 26:52
  day.
• 26:52
  Like
• 26:52
  I
• 26:52
  had
• 26:52
  a
• 26:53
  container,
• 26:53
  I'm
• 26:53
  like,
• 26:53
  I
• 26:53
  don't
• 26:53
  know
• 26:54
  what
• 26:54
  to
• 26:54
  do.
• 26:54
  Can
• 26:54
  you,
• 26:55
  can
• 26:55
  you
• 26:55
  come
• 26:55
  over
• 26:55
  and
• 26:55
  help
• 26:56
  me
• 26:56
  do
• 26:56
  it?
• 26:56
  So,
• 26:56
  and
• 26:57
  at
• 26:57
  the
• 26:57
  end
• 26:57
  of
• 26:57
  the
• 26:57
  day,
• 26:57
  like
• 26:58
  it
• 26:58
  saves
• 26:58
  the
• 26:58
  retailer
• 26:59
  more
• 26:59
  money.
• 26:59
  It
• 26:59
  potentially
• 27:00
  helps
• 27:00
  them
• 27:00
  make
• 27:00
  more
• 27:00
  money
• 27:01
  too.
• 27:01
  So
• 27:01
  like,
• 27:02
  you
• 27:02
  know,
• 27:02
  especially
• 27:03
  in
• 27:03
  the
• 27:03
  grocery
• 27:03
  industry
• 27:04
  and
• 27:04
  I'm
• 27:04
  all
• 27:04
  for
• 27:05
  that.
• 27:05
  Whenever,
• 27:05
  whenever
• 27:06
  those
• 27:06
  variables
• 27:07
  at
• 27:07
  play.
• 27:07
  So
• 27:07
  I
• 27:07
  think
• 27:07
  this
• 27:07
  is
• 27:07
  great.
• 27:08
  And
• 27:08
  not
• 27:08
  only
• 27:08
  that,
• 27:09
  but
• 27:09
  digimarc
• 27:09
  has
• 27:10
  a
• 27:10
  ton
• 27:10
  of
• 27:10
  other,
• 27:11
  you
• 27:11
  know,
• 27:11
  I
• 27:11
  think
• 27:11
  use
• 27:12
  cases
• 27:12
  that
• 27:12
  haven't
• 27:12
  even
• 27:12
  been
• 27:13
  explored
• 27:13
  yet.
• 27:13
  Particularly
• 27:14
  when
• 27:14
  you
• 27:14
  start
• 27:14
  talking
• 27:14
  about
• 27:14
  backroom
• 27:15
  operations
• 27:15
  and
• 27:16
  finding
• 27:16
  products
• 27:16
  quicker
• 27:17
  and
• 27:17
  faster
• 27:17
  throughout
• 27:18
  a
• 27:18
  store.
• 27:18
  Like,
• 27:19
  I
• 27:19
  don't
• 27:19
  know,
• 27:19
  there's
• 27:19
  a
• 27:20
  lot
• 27:20
  to
• 27:20
  like
• 27:20
  here.
• 27:20
  I
• 27:20
  just,
• 27:21
  I'm
• 27:21
  curious
• 27:21
  to
• 27:21
  see,
• 27:21
  you
• 27:22
  know,
• 27:22
  where
• 27:22
  does
• 27:22
  it
• 27:22
  continue
• 27:22
  to
• 27:23
  expand
• 27:23
  from
• 27:23
  here
• 27:23
  on
• 27:24
  out?
• 27:24
  Yeah,
• 27:24
  because
• 27:25
  before
• 27:25
  we
• 27:25
  were
• 27:25
  talking
• 27:26
  about
• 27:26
  this
• 27:26
  with
• 27:26
  like
• 27:27
  Walmart's
• 27:28
  brands,
• 27:29
  like
• 27:29
  embedding
• 27:29
  these
• 27:30
  into
• 27:31
  packaging
• 27:31
  when
• 27:32
  you're
• 27:32
  the
• 27:33
  manufacturer.
• 27:33
  Right.
• 27:33
  So
• 27:34
  I
• 27:34
  think
• 27:34
  like
• 27:34
  you
• 27:34
  said,
• 27:35
  like
• 27:35
  there's
• 27:35
  so
• 27:35
  many
• 27:36
  uses
• 27:37
  for
• 27:37
  this
• 27:37
  that
• 27:37
  I
• 27:38
  think
• 27:38
  we're
• 27:38
  going
• 27:38
  to
• 27:38
  start
• 27:38
  to
• 27:39
  see
• 27:39
  come
• 27:41
  become
• 27:41
  more
• 27:42
  common
• 27:42
  as
• 27:42
  their
• 27:43
  use
• 27:43
  cases
• 27:43
  and
• 27:44
  efficiencies
• 27:44
  increase
• 27:45
  for
• 27:45
  grocers
• 27:46
  who
• 27:46
  are,
• 27:46
  or
• 27:46
  other
• 27:47
  retailers
• 27:47
  and
• 27:47
  brands
• 27:48
  who
• 27:48
  are
• 27:48
  investing
• 27:48
  in
• 27:49
  the
• 27:49
  technology.
• 27:49
  So
• 27:50
  yeah,
• 27:51
  the
• 27:51
  great
• 27:51
  thing
• 27:51
  about
• 27:51
  Piccadilly
• 27:52
  is
• 27:52
  it's
• 27:52
  very
• 27:52
  easy
• 27:52
  to
• 27:52
  implement
• 27:53
  there.
• 27:53
  Right.
• 27:53
  But
• 27:53
  when
• 27:53
  you
• 27:54
  start
• 27:54
  talking
• 27:54
  about
• 27:54
  getting
• 27:54
  all
• 27:55
  the
• 27:55
  other
• 27:55
  brands
• 27:56
  to
• 27:56
  label
• 27:56
  your
• 27:57
  products
• 27:57
  throughout
• 27:57
  a
• 27:57
  store
• 27:58
  like
• 27:58
  this,
• 27:58
  then
• 27:58
  it
• 27:58
  becomes
• 27:59
  challenging.
• 27:59
  So.
• 27:59
  But,
• 27:59
  yes,
• 28:00
  but
• 28:00
  there
• 28:00
  could
• 28:00
  be
• 28:00
  a
• 28:00
  use
• 28:01
  case
• 28:01
  there
• 28:01
  in
• 28:01
  the
• 28:01
  long
• 28:01
  run.
• 28:02
  All
• 28:02
  right,
• 28:02
  Chris,
• 28:03
  let's
• 28:03
  go
• 28:03
  to
• 28:03
  headline
• 28:03
  number
• 28:04
  five.
• 28:04
  Shein
• 28:05
  and
• 28:05
  Temu
• 28:06
  have
• 28:06
  branched
• 28:07
  further
• 28:08
  into
• 28:08
  the
• 28:08
  toy
• 28:09
  market.
• 28:09
  According
• 28:09
  to
• 28:09
  Reuters,
• 28:10
  both
• 28:10
  Temu
• 28:10
  and
• 28:10
  Shein
• 28:11
  are
• 28:11
  looking
• 28:11
  to
• 28:11
  win
• 28:12
  a
• 28:12
  bigger
• 28:12
  slice
• 28:12
  of
• 28:13
  the
• 28:13
  global
• 28:13
  market
• 28:13
  for
• 28:13
  toys,
• 28:14
  which
• 28:14
  fuels
• 28:15
  sales
• 28:15
  for
• 28:15
  retailers
• 28:16
  during
• 28:16
  the
• 28:16
  holiday
• 28:17
  season.
• 28:17
  Toys
• 28:18
  drove
• 28:18
  $108.7
• 28:20
  billion
• 28:20
  in
• 28:20
  sales
• 28:21
  globally
• 28:21
  in
• 28:20
  2023,
• 28:22
  according
• 28:22
  to
• 28:23
  Market
• 28:23
  research
• 28:24
  firm
• 28:24
  Circana.
• 28:25
  At
• 28:25
  Shein,
• 28:26
  which
• 28:26
  became
• 28:26
  popular
• 28:27
  selling
• 28:27
  $5
• 28:27
  T
• 28:28
  shirts
• 28:28
  and
• 28:28
  $10
• 28:29
  sweaters,
• 28:29
  toys
• 28:30
  are
• 28:30
  one
• 28:30
  of
• 28:30
  the
• 28:30
  fastest
• 28:30
  growing
• 28:31
  categories.
• 28:32
  A
• 28:32
  spokesperson
• 28:33
  for
• 28:33
  the
• 28:33
  site
• 28:33
  said
• 28:34
  toys
• 28:34
  have
• 28:34
  seen
• 28:35
  double
• 28:35
  digit
• 28:35
  percentage
• 28:36
  growth
• 28:36
  in
• 28:36
  sales
• 28:36
  volume
• 28:37
  on
• 28:37
  Shein's
• 28:37
  platforms
• 28:38
  year
• 28:38
  over
• 28:39
  year.
• 28:39
  TEMU
• 28:40
  also
• 28:41
  said
• 28:41
  it
• 28:41
  is
• 28:41
  seeing
• 28:42
  an
• 28:42
  increase
• 28:42
  in
• 28:43
  searches
• 28:43
  for
• 28:43
  toys
• 28:44
  by
• 28:44
  prospective
• 28:45
  shoppers.
• 28:46
  So
• 28:46
  both
• 28:46
  Shein
• 28:46
  and
• 28:47
  Temu,
• 28:47
  however,
• 28:48
  some
• 28:48
  companies
• 28:48
  like
• 28:48
  Barbie
• 28:49
  maker
• 28:49
  Mattel,
• 28:50
  do
• 28:50
  not
• 28:50
  sell
• 28:50
  directly
• 28:51
  to
• 28:51
  Temu
• 28:52
  or
• 28:52
  Shein
• 28:52
  and
• 28:52
  its
• 28:53
  distributors
• 28:53
  are
• 28:54
  not
• 28:54
  authorized
• 28:55
  to
• 28:55
  do
• 28:55
  so,
• 28:56
  according
• 28:56
  to
• 28:56
  a
• 28:56
  Mattel
• 28:57
  spokesperson.
• 28:58
  Chris,
• 28:59
  where
• 28:59
  do
• 28:59
  you
• 28:59
  land
• 29:00
  on
• 29:00
  this?
• 29:00
  Are
• 29:00
  you
• 29:00
  concerned
• 29:01
  at
• 29:01
  all
• 29:01
  about
• 29:01
  Timu
• 29:02
  and
• 29:02
  Sheen
• 29:02
  selling
• 29:03
  toys?
• 29:05
  This
• 29:05
  might
• 29:05
  surprise
• 29:05
  people.
• 29:06
  I'm
• 29:06
  actually
• 29:06
  not
• 29:06
  at
• 29:06
  all
• 29:07
  concerned
• 29:07
  about
• 29:07
  it,
• 29:07
  you
• 29:08
  know.
• 29:08
  No,
• 29:08
  I
• 29:08
  don't,
• 29:08
  I
• 29:08
  don't,
• 29:09
  I
• 29:09
  don't
• 29:09
  think
• 29:09
  it's
• 29:09
  a
• 29:09
  big
• 29:09
  issue,
• 29:10
  honestly.
• 29:10
  I
• 29:10
  think
• 29:10
  this
• 29:10
  is
• 29:11
  the
• 29:11
  future.
• 29:11
  I
• 29:11
  think
• 29:11
  this
• 29:11
  is
• 29:12
  where
• 29:12
  things
• 29:12
  are
• 29:12
  headed,
• 29:12
  headed.
• 29:13
  And,
• 29:14
  and
• 29:14
  the
• 29:14
  reason
• 29:14
  I
• 29:14
  say
• 29:14
  that
• 29:14
  is
• 29:15
  the
• 29:15
  beauty
• 29:15
  of
• 29:15
  Shein
• 29:15
  and
• 29:16
  Temu
• 29:16
  is
• 29:17
  that
• 29:17
  they
• 29:17
  give
• 29:17
  access
• 29:18
  to
• 29:18
  products
• 29:18
  to
• 29:18
  A
• 29:18
  lower
• 29:19
  income
• 29:19
  demographic
• 29:20
  via
• 29:20
  their
• 29:20
  technology
• 29:21
  platform.
• 29:22
  They're
• 29:22
  essentially
• 29:23
  using
• 29:23
  technology
• 29:24
  to
• 29:24
  reach
• 29:25
  new
• 29:25
  consumers.
• 29:25
  That's
• 29:26
  the
• 29:26
  beauty
• 29:26
  of
• 29:26
  what
• 29:26
  their
• 29:26
  platforms
• 29:27
  do.
• 29:28
  And
• 29:28
  I
• 29:28
  would
• 29:28
  add,
• 29:29
  I
• 29:29
  actually
• 29:29
  think
• 29:30
  the
• 29:30
  toy
• 29:30
  companies
• 29:31
  should
• 29:31
  jump
• 29:31
  into
• 29:32
  this
• 29:32
  relationship
• 29:32
  because
• 29:33
  they
• 29:33
  could
• 29:33
  actually
• 29:34
  sell
• 29:34
  their
• 29:34
  products
• 29:34
  direct
• 29:35
  from
• 29:35
  factory
• 29:36
  at
• 29:36
  more
• 29:37
  profit
• 29:37
  than
• 29:38
  doing
• 29:38
  it
• 29:38
  themselves
• 29:38
  in
• 29:38
  the
• 29:39
  States
• 29:39
  and
• 29:39
  thereby
• 29:40
  counteract
• 29:40
  the
• 29:40
  dupe
• 29:41
  factor
• 29:42
  more
• 29:42
  overtly.
• 29:43
  That's
• 29:43
  what
• 29:43
  I
• 29:43
  think.
• 29:44
  Right.
• 29:44
  Because
• 29:45
  the
• 29:45
  key
• 29:46
  point
• 29:46
  to
• 29:46
  this
• 29:46
  headline,
• 29:47
  and
• 29:47
  this
• 29:47
  is
• 29:47
  what
• 29:47
  it
• 29:47
  always
• 29:47
  comes
• 29:48
  back
• 29:48
  to,
• 29:48
  and
• 29:49
  the
• 29:49
  key
• 29:49
  point
• 29:49
  to
• 29:50
  this
• 29:50
  headline
• 29:50
  is
• 29:50
  that
• 29:50
  people
• 29:51
  are
• 29:51
  searching
• 29:51
  for
• 29:51
  these
• 29:52
  products
• 29:52
  on
• 29:52
  these
• 29:53
  platforms,
• 29:53
  which
• 29:53
  means
• 29:54
  people
• 29:55
  want
• 29:55
  to
• 29:55
  buy
• 29:56
  them
• 29:56
  from
• 29:56
  them.
• 29:57
  Right.
• 29:57
  So
• 29:58
  it's,
• 29:58
  so
• 29:58
  it's
• 29:58
  time
• 29:59
  to
• 29:59
  get
• 29:59
  on
• 29:59
  board.
• 29:59
  And
• 30:00
  Sheen
• 30:00
  and
• 30:00
  Temu,
• 30:01
  you
• 30:01
  know,
• 30:01
  they
• 30:01
  give
• 30:02
  you
• 30:02
  an
• 30:02
  advantage.
• 30:02
  And
• 30:02
  the
• 30:02
  other
• 30:03
  point
• 30:03
  about
• 30:03
  this,
• 30:03
  which
• 30:03
  I've
• 30:04
  talked
• 30:04
  about
• 30:04
  on
• 30:04
  the
• 30:04
  show,
• 30:05
  you're
• 30:06
  never
• 30:06
  going
• 30:06
  to
• 30:06
  be
• 30:06
  out
• 30:06
  on
• 30:07
  of
• 30:07
  stock
• 30:07
  on
• 30:07
  toys
• 30:08
  with
• 30:08
  your
• 30:09
  consumer
• 30:09
  and
• 30:09
  consumer
• 30:10
  ever
• 30:10
  again.
• 30:10
  That's
• 30:11
  what
• 30:11
  this
• 30:11
  technology
• 30:12
  allows
• 30:12
  you
• 30:12
  to
• 30:13
  do
• 30:13
  and
• 30:13
  that's
• 30:13
  how
• 30:13
  you
• 30:13
  can
• 30:14
  extend
• 30:14
  your
• 30:14
  reach
• 30:14
  and
• 30:14
  your
• 30:14
  relationship
• 30:15
  with
• 30:15
  your
• 30:15
  customer.
• 30:16
  Never
• 30:16
  out
• 30:16
  of
• 30:16
  stock
• 30:17
  again.
• 30:17
  Let
• 30:17
  that
• 30:17
  statement
• 30:18
  sink
• 30:18
  in.
• 30:19
  Because
• 30:19
  if
• 30:19
  you
• 30:19
  think
• 30:19
  about
• 30:19
  it
• 30:20
  and
• 30:20
  you
• 30:20
  design
• 30:20
  it
• 30:20
  the
• 30:20
  right
• 30:21
  way,
• 30:21
  that
• 30:22
  can
• 30:22
  happen.
• 30:22
  And
• 30:22
  in
• 30:22
  the
• 30:23
  long
• 30:23
  run,
• 30:24
  that
• 30:24
  also
• 30:24
  means,
• 30:24
  because
• 30:25
  this
• 30:25
  is
• 30:25
  the,
• 30:25
  this
• 30:25
  is
• 30:25
  where,
• 30:26
  this
• 30:26
  is
• 30:26
  where
• 30:26
  we
• 30:26
  are
• 30:26
  today,
• 30:27
  you
• 30:27
  know,
• 30:27
  low
• 30:27
  price.
• 30:28
  But
• 30:28
  in
• 30:28
  the
• 30:28
  long
• 30:29
  run,
• 30:30
  that
• 30:31
  will
• 30:31
  allow
• 30:31
  the
• 30:31
  toy
• 30:32
  manufacturers
• 30:32
  or
• 30:32
  anyone
• 30:32
  else
• 30:33
  that
• 30:33
  wants
• 30:33
  to
• 30:33
  participate
• 30:34
  on
• 30:34
  the
• 30:34
  Sheen
• 30:34
  and
• 30:34
  TEMU
• 30:34
  platform
• 30:35
  to
• 30:36
  eventually
• 30:36
  place
• 30:37
  their
• 30:37
  products
• 30:37
  at
• 30:37
  a
• 30:37
  price
• 30:38
  premium,
• 30:39
  even
• 30:39
  though
• 30:39
  the
• 30:39
  play
• 30:40
  is
• 30:40
  at
• 30:40
  the
• 30:40
  opposite
• 30:40
  end
• 30:40
  of
• 30:40
  the
• 30:41
  spectrum
• 30:41
  right
• 30:41
  now.
• 30:41
  Like,
• 30:42
  you
• 30:42
  can
• 30:42
  get
• 30:42
  this
• 30:42
  special
• 30:43
  GI
• 30:43
  Joe
• 30:43
  toy
• 30:44
  direct
• 30:44
  from
• 30:44
  factory
• 30:45
  whenever
• 30:45
  you
• 30:45
  want.
• 30:45
  You
• 30:45
  gotta
• 30:46
  wait
• 30:46
  a
• 30:46
  little
• 30:46
  bit
• 30:46
  longer.
• 30:46
  But
• 30:47
  hey,
• 30:47
  it's
• 30:48
  there
• 30:48
  for
• 30:48
  you
• 30:48
  whenever
• 30:49
  you
• 30:49
  want
• 30:49
  it.
• 30:49
  We'll
• 30:50
  make
• 30:50
  it
• 30:50
  for
• 30:50
  you.
• 30:50
  Done.
• 30:51
  That's
• 30:51
  the
• 30:51
  beauty
• 30:51
  here.
• 30:52
  And
• 30:53
  I
• 30:53
  can't
• 30:53
  wait
• 30:53
  for
• 30:53
  people
• 30:54
  to
• 30:54
  get
• 30:55
  that
• 30:55
  idea
• 30:55
  or
• 30:55
  that
• 30:56
  punchline,
• 30:56
  the
• 30:56
  joke
• 30:56
  and
• 30:56
  see
• 30:57
  what
• 30:57
  happens.
• 30:58
  Yeah,
• 30:58
  I
• 30:58
  mean,
• 30:58
  I
• 30:58
  think
• 30:58
  that
• 30:59
  the
• 30:59
  key
• 30:59
  point
• 31:00
  here
• 31:00
  is
• 31:00
  that
• 31:00
  you're
• 31:01
  opening
• 31:01
  up
• 31:01
  your
• 31:01
  brand
• 31:02
  to
• 31:02
  more
• 31:02
  consumers.
• 31:03
  Not
• 31:04
  just
• 31:04
  more
• 31:04
  consumers
• 31:05
  in
• 31:05
  the
• 31:05
  US
• 31:05
  but
• 31:06
  more
• 31:06
  consumers
• 31:06
  around
• 31:07
  the
• 31:07
  world
• 31:07
  and
• 31:08
  more
• 31:08
  consumers
• 31:09
  in
• 31:09
  different,
• 31:09
  across
• 31:10
  different
• 31:10
  socioeconomic
• 31:11
  backgrounds.
• 31:12
  And
• 31:12
  I
• 31:12
  think
• 31:12
  that
• 31:13
  that's
• 31:13
  the,
• 31:14
  that's
• 31:14
  the
• 31:15
  key
• 31:15
  thing
• 31:15
  here.
• 31:15
  You're,
• 31:16
  you're
• 31:16
  allowing
• 31:17
  more
• 31:18
  people
• 31:18
  to
• 31:18
  access
• 31:19
  your
• 31:19
  product.
• 31:19
  And
• 31:19
  I
• 31:20
  don't
• 31:20
  see
• 31:21
  what,
• 31:21
  what
• 31:21
  the
• 31:22
  issues
• 31:22
  could
• 31:22
  be
• 31:23
  with
• 31:23
  that.
• 31:23
  And
• 31:23
  really,
• 31:24
  I
• 31:24
  think
• 31:24
  what
• 31:24
  you're
• 31:25
  doing
• 31:25
  is
• 31:25
  you're
• 31:26
  putting
• 31:26
  that
• 31:27
  premium
• 31:27
  on
• 31:28
  how
• 31:28
  soon
• 31:28
  you
• 31:28
  want
• 31:29
  to
• 31:29
  get
• 31:29
  it.
• 31:29
  Like,
• 31:29
  sure,
• 31:30
  yeah,
• 31:30
  if
• 31:30
  I
• 31:30
  want
• 31:30
  to
• 31:30
  go
• 31:30
  to
• 31:31
  Walmart
• 31:31
  tomorrow
• 31:31
  and
• 31:32
  I
• 31:32
  want
• 31:32
  to
• 31:32
  pick
• 31:32
  up
• 31:32
  that
• 31:32
  GI
• 31:33
  Joe
• 31:33
  toy,
• 31:33
  like,
• 31:34
  yeah,
• 31:34
  it's
• 31:34
  going
• 31:34
  to
• 31:34
  cost
• 31:35
  you
• 31:35
  twice
• 31:35
  as
• 31:36
  much.
• 31:36
  But
• 31:36
  if
• 31:36
  you're
• 31:37
  willing
• 31:37
  to
• 31:37
  wait,
• 31:37
  you're
• 31:37
  willing
• 31:37
  to
• 31:38
  plan
• 31:38
  ahead
• 31:38
  like
• 31:38
  we
• 31:39
  all
• 31:39
  used
• 31:39
  to
• 31:39
  do,
• 31:40
  and
• 31:40
  you
• 31:41
  can
• 31:41
  wait
• 31:41
  for
• 31:41
  that
• 31:41
  same
• 31:42
  product
• 31:42
  to
• 31:42
  come
• 31:43
  from
• 31:43
  the
• 31:43
  same
• 31:43
  factory
• 31:44
  and
• 31:44
  wherever
• 31:45
  it's
• 31:45
  being
• 31:45
  made
• 31:45
  overseas,
• 31:47
  that,
• 31:47
  that
• 31:48
  there
• 31:48
  are
• 31:48
  people
• 31:49
  that
• 31:49
  will
• 31:49
  do
• 31:49
  that.
• 31:49
  And
• 31:50
  I
• 31:50
  think
• 31:50
  that
• 31:50
  way
• 31:50
  you're
• 31:51
  just
• 31:51
  putting,
• 31:51
  you're
• 31:51
  putting
• 31:52
  the
• 31:52
  premium
• 31:52
  on
• 31:53
  convenience,
• 31:54
  you're
• 31:54
  not
• 31:54
  putting
• 31:54
  the
• 31:54
  premium
• 31:55
  on
• 31:55
  access
• 31:56
  to
• 31:56
  your
• 31:56
  products.
• 31:56
  And
• 31:57
  so
• 31:57
  that's.
• 31:57
  That
• 31:58
  to
• 31:58
  me
• 31:58
  makes
• 31:58
  the
• 31:59
  most
• 31:59
  business
• 31:59
  sense
• 32:00
  for
• 32:00
  these
• 32:00
  toy
• 32:00
  companies.
• 32:01
  And
• 32:01
  I
• 32:01
  think
• 32:01
  it's
• 32:01
  going
• 32:02
  to
• 32:02
  be
• 32:02
  potentially
• 32:03
  troublesome
• 32:04
  for,
• 32:04
  for
• 32:04
  Walmart
• 32:05
  and
• 32:05
  Amazon
• 32:05
  and
• 32:05
  Target
• 32:06
  too
• 32:06
  in
• 32:06
  the
• 32:06
  future
• 32:06
  if,
• 32:07
  if,
• 32:08
  if
• 32:08
  these
• 32:08
  toy
• 32:09
  makers
• 32:09
  can
• 32:10
  open
• 32:10
  this
• 32:10
  or
• 32:11
  the
• 32:11
  manufacturers
• 32:12
  open
• 32:12
  up
• 32:12
  to
• 32:13
  new
• 32:13
  selling
• 32:13
  platforms
• 32:14
  like
• 32:14
  Timo
• 32:14
  and
• 32:14
  she
• 32:14
  and
• 32:14
  two.
• 32:15
  Yeah,
• 32:16
  right.
• 32:16
  They
• 32:16
  said
• 32:16
  they
• 32:16
  have
• 32:16
  like
• 32:17
  those
• 32:17
  three
• 32:17
  resources,
• 32:18
  have
• 32:18
  70%
• 32:18
  of
• 32:18
  the
• 32:19
  toy
• 32:19
  market,
• 32:19
  if
• 32:19
  I
• 32:19
  remember
• 32:20
  right,
• 32:20
  Anne.
• 32:20
  Right,
• 32:20
  right.
• 32:20
  Yeah.
• 32:21
  I
• 32:21
  mean,
• 32:21
  the
• 32:21
  interesting
• 32:21
  about
• 32:21
  this,
• 32:22
  like,
• 32:22
  with
• 32:22
  all
• 32:22
  the
• 32:23
  advances
• 32:23
  in
• 32:23
  technology
• 32:24
  right
• 32:24
  now,
• 32:24
  Anne,
• 32:25
  like,
• 32:25
  couldn't
• 32:25
  you,
• 32:26
  as
• 32:26
  Mattel
• 32:26
  say,
• 32:26
  like,
• 32:27
  couldn't
• 32:27
  you
• 32:27
  go
• 32:27
  to
• 32:27
  Sheen
• 32:27
  and
• 32:27
  be
• 32:27
  like,
• 32:27
  look,
• 32:28
  if
• 32:28
  you
• 32:28
  could
• 32:29
  promise
• 32:29
  me
• 32:29
  that
• 32:29
  you
• 32:30
  can
• 32:30
  use
• 32:30
  computer
• 32:30
  vision
• 32:31
  technology
• 32:31
  and
• 32:31
  AI
• 32:32
  technology
• 32:32
  to
• 32:33
  make
• 32:33
  sure
• 32:33
  that
• 32:34
  none
• 32:34
  of
• 32:34
  my
• 32:34
  Barbies
• 32:35
  appear
• 32:35
  on
• 32:35
  your
• 32:35
  site,
• 32:36
  I
• 32:36
  will
• 32:36
  give
• 32:37
  them
• 32:37
  to
• 32:37
  you?
• 32:37
  Right,
• 32:38
  yeah.
• 32:38
  And
• 32:39
  that's
• 32:39
  what
• 32:39
  I,
• 32:40
  that's
• 32:40
  what,
• 32:40
  that's
• 32:40
  the
• 32:40
  deal
• 32:41
  you
• 32:41
  have
• 32:41
  to
• 32:41
  make
• 32:41
  with
• 32:41
  me.
• 32:42
  I
• 32:42
  would
• 32:42
  think
• 32:42
  Sheena
• 32:42
  Timo
• 32:43
  would
• 32:43
  jump
• 32:43
  at
• 32:43
  that
• 32:43
  opportunity
• 32:44
  to
• 32:44
  do
• 32:44
  that
• 32:44
  and
• 32:45
  make
• 32:45
  sure
• 32:45
  that
• 32:45
  that
• 32:45
  was
• 32:46
  happening
• 32:46
  for
• 32:46
  them
• 32:46
  because
• 32:47
  that's.
• 32:47
  There's
• 32:48
  just
• 32:48
  a
• 32:48
  lot
• 32:48
  of
• 32:48
  opportunity
• 32:49
  there
• 32:49
  when
• 32:49
  you
• 32:49
  think
• 32:49
  about
• 32:50
  it
• 32:50
  that
• 32:50
  way.
• 32:50
  Yeah,
• 32:51
  you
• 32:51
  would
• 32:51
  think.
• 32:51
  I
• 32:51
  mean,
• 32:52
  that's
• 32:52
  the
• 32:52
  number
• 32:52
  one
• 32:52
  thing
• 32:53
  that
• 32:53
  I
• 32:53
  feel
• 32:53
  like
• 32:53
  in
• 32:54
  researching
• 32:54
  this
• 32:54
  story,
• 32:55
  like,
• 32:55
  there's
• 32:55
  a
• 32:55
  lot
• 32:55
  of
• 32:55
  these
• 32:56
  toy
• 32:56
  makers
• 32:56
  who
• 32:56
  are
• 32:56
  still
• 32:57
  claiming,
• 32:57
  like,
• 32:57
  look,
• 32:58
  there's
• 32:58
  toys
• 32:59
  on
• 32:59
  there
• 32:59
  right
• 32:59
  now
• 33:00
  that
• 33:00
  are
• 33:00
  copies
• 33:00
  of
• 33:01
  mine
• 33:01
  and
• 33:01
  then
• 33:01
  they
• 33:01
  get
• 33:02
  taken
• 33:02
  down.
• 33:02
  But
• 33:02
  then
• 33:03
  the
• 33:03
  onus
• 33:03
  is
• 33:03
  on
• 33:03
  the.
• 33:04
  Probably
• 33:04
  are
• 33:04
  on
• 33:04
  Amazon
• 33:04
  too,
• 33:05
  right?
• 33:06
  Exactly,
• 33:06
  exactly.
• 33:07
  I
• 33:07
  mean,
• 33:07
  I
• 33:07
  think
• 33:07
  this
• 33:07
  is,
• 33:08
  this.
• 33:08
  This
• 33:08
  was
• 33:08
  always
• 33:08
  a
• 33:08
  problem.
• 33:09
  It's
• 33:09
  happening
• 33:10
  in
• 33:10
  the
• 33:10
  dollar
• 33:10
  stores.
• 33:11
  Like,
• 33:11
  yeah,
• 33:12
  you
• 33:12
  have
• 33:13
  fall
• 33:13
  off.
• 33:13
  Instead
• 33:14
  of
• 33:14
  Olaf
• 33:14
  being
• 33:15
  sold,
• 33:15
  like,
• 33:15
  what
• 33:15
  are
• 33:15
  you
• 33:16
  gonna
• 33:16
  do?
• 33:16
  You're
• 33:16
  gonna
• 33:17
  like,
• 33:17
  are
• 33:17
  you
• 33:17
  gonna
• 33:17
  go
• 33:18
  into
• 33:18
  every
• 33:18
  Dollar
• 33:18
  Tree
• 33:19
  store?
• 33:19
  You,
• 33:19
  you
• 33:19
  had
• 33:19
  somebody
• 33:20
  on
• 33:20
  that.
• 33:20
  But
• 33:21
  you
• 33:21
  know,
• 33:21
  like,
• 33:21
  this
• 33:21
  is
• 33:22
  just
• 33:22
  the
• 33:22
  cost
• 33:22
  of.
• 33:24
  But
• 33:25
  at
• 33:25
  the
• 33:26
  potential
• 33:26
  for
• 33:27
  so
• 33:27
  much
• 33:27
  more
• 33:27
  business
• 33:27
  to
• 33:28
  be
• 33:28
  done
• 33:28
  if
• 33:29
  you
• 33:29
  can
• 33:29
  expand
• 33:29
  to
• 33:30
  these
• 33:30
  platforms.
• 33:30
  But.
• 33:32
  All
• 33:32
  right,
• 33:32
  Chris,
• 33:33
  it's
• 33:33
  time
• 33:33
  for
• 33:34
  the
• 33:34
  lightning
• 33:34
  round.
• 33:34
  Are
• 33:35
  you
• 33:35
  ready?
• 33:35
  All
• 33:35
  right.
• 33:36
  Okay.
• 33:37
  Question
• 33:38
  number
• 33:38
  one
• 33:38
  for
• 33:38
  you,
• 33:38
  Chris.
• 33:39
  Olivia
• 33:39
  Rodrigo
• 33:40
  Launched
• 33:40
  her
• 33:40
  second
• 33:40
  pair
• 33:41
  of
• 33:41
  headphones
• 33:41
  in
• 33:42
  partnership
• 33:42
  with
• 33:42
  Sony.
• 33:43
  Chris,
• 33:43
  what
• 33:43
  are
• 33:44
  your
• 33:44
  requirements
• 33:45
  for
• 33:45
  the
• 33:45
  perfect
• 33:46
  pair
• 33:46
  of
• 33:47
  headphones?
• 33:47
  Inner
• 33:48
  ear,
• 33:48
  over
• 33:49
  the
• 33:49
  ear,
• 33:50
  celebrity
• 33:50
  collaboration.
• 33:51
  Do
• 33:51
  you
• 33:52
  need
• 33:52
  to
• 33:52
  have
• 33:52
  Dr.
• 33:52
  Dre's
• 33:53
  beats
• 33:53
  in
• 33:53
  there?
• 33:53
  Like
• 33:53
  what.
• 33:54
  What
• 33:54
  do
• 33:54
  you
• 33:55
  require
• 33:55
  as
• 33:56
  a
• 33:56
  podcaster
• 33:57
  and
• 33:57
  human
• 33:58
  and.
• 33:58
  And
• 33:59
  that
• 34:00
  there's
• 34:00
  no.
• 34:00
  There's
• 34:00
  no
• 34:01
  definitive
• 34:01
  answer
• 34:01
  to
• 34:01
  that
• 34:02
  question.
• 34:02
  I
• 34:02
  think
• 34:02
  it
• 34:02
  really
• 34:02
  depends
• 34:03
  on
• 34:03
  the
• 34:03
  use
• 34:03
  case.
• 34:04
  For
• 34:04
  example,
• 34:04
  as
• 34:04
  much
• 34:04
  as
• 34:04
  I
• 34:05
  love
• 34:06
  the
• 34:06
  Bose
• 34:06
  headphones
• 34:07
  that
• 34:07
  I'm
• 34:07
  wearing
• 34:07
  right
• 34:07
  now
• 34:08
  for
• 34:08
  podcasting
• 34:09
  on
• 34:09
  plane
• 34:09
  trips,
• 34:09
  I've
• 34:10
  always.
• 34:10
  I've
• 34:10
  always
• 34:10
  wanted.
• 34:11
  I've
• 34:11
  never
• 34:11
  gotten
• 34:11
  one,
• 34:12
  but
• 34:12
  I've
• 34:12
  always
• 34:12
  wanted
• 34:12
  a
• 34:12
  pair
• 34:13
  of
• 34:13
  the
• 34:13
  big,
• 34:14
  big,
• 34:14
  you
• 34:14
  know,
• 34:14
  mother
• 34:15
  honking,
• 34:15
  noise
• 34:16
  canceling
• 34:16
  ones.
• 34:16
  That's
• 34:17
  been
• 34:17
  my
• 34:17
  dream.
• 34:17
  I've
• 34:18
  never
• 34:18
  just
• 34:18
  put
• 34:18
  down
• 34:19
  the
• 34:19
  cash
• 34:19
  for
• 34:19
  that,
• 34:19
  but.
• 34:20
  Yeah,
• 34:20
  but
• 34:20
  for
• 34:20
  working
• 34:21
  out,
• 34:21
  yeah,
• 34:21
  definitely.
• 34:21
  I
• 34:22
  want
• 34:22
  ones
• 34:22
  that
• 34:22
  fit
• 34:22
  in
• 34:22
  my
• 34:23
  ear
• 34:23
  and
• 34:23
  it
• 34:23
  also
• 34:24
  stay
• 34:24
  in
• 34:24
  there
• 34:25
  despite
• 34:25
  the
• 34:26
  copious
• 34:26
  amounts
• 34:26
  of
• 34:26
  sweat
• 34:27
  that
• 34:27
  are
• 34:27
  released
• 34:27
  from
• 34:28
  my
• 34:28
  very
• 34:28
  polish
• 34:29
  working
• 34:29
  out
• 34:30
  body.
• 34:30
  Because
• 34:31
  that
• 34:31
  is
• 34:31
  a
• 34:31
  common
• 34:32
  problem.
• 34:32
  I
• 34:32
  sweat.
• 34:33
  You
• 34:33
  can
• 34:33
  tell
• 34:33
  the
• 34:33
  audience
• 34:34
  I
• 34:34
  sweat
• 34:34
  more
• 34:34
  than
• 34:34
  anyone
• 34:34
  else
• 34:35
  you've
• 34:35
  ever
• 34:35
  seen.
• 34:36
  A
• 34:36
  lot,
• 34:36
  but
• 34:37
  even
• 34:37
  close.
• 34:37
  Either.
• 34:38
  No,
• 34:39
  I
• 34:39
  do
• 34:39
  100
• 34:40
  agree
• 34:40
  with
• 34:40
  you,
• 34:41
  though.
• 34:41
  As
• 34:41
  somebody
• 34:42
  who's
• 34:42
  traveled
• 34:42
  a
• 34:43
  lot
• 34:43
  in
• 34:43
  the
• 34:43
  last
• 34:44
  48
• 34:44
  hours,
• 34:45
  I
• 34:46
  feel
• 34:46
  like
• 34:46
  the
• 34:47
  over
• 34:47
  the
• 34:47
  ear
• 34:48
  headphones
• 34:48
  are
• 34:48
  the
• 34:49
  only
• 34:49
  way
• 34:50
  to
• 34:50
  signal
• 34:50
  to
• 34:50
  people
• 34:51
  to
• 34:51
  leave
• 34:51
  me
• 34:51
  alone.
• 34:52
  Like,
• 34:53
  oh,
• 34:54
  when
• 34:54
  even
• 34:54
  my
• 34:55
  husband.
• 34:55
  Yeah,
• 34:55
  because
• 34:55
  I
• 34:55
  always
• 34:55
  bug
• 34:56
  you
• 34:56
  when
• 34:56
  we
• 34:56
  travel
• 34:56
  on
• 34:57
  trips.
• 34:57
  You're
• 34:57
  like,
• 34:57
  I
• 34:57
  have
• 34:57
  my
• 34:58
  earphones.
• 34:58
  Like,
• 34:58
  I
• 34:59
  can't
• 34:59
  even
• 34:59
  see
• 34:59
  them
• 34:59
  under
• 35:00
  your
• 35:00
  hair.
• 35:00
  And
• 35:00
  you're
• 35:00
  like,
• 35:01
  mad
• 35:01
  at
• 35:01
  me.
• 35:01
  I'm
• 35:01
  like,
• 35:02
  I
• 35:02
  didn't
• 35:02
  know.
• 35:03
  I
• 35:03
  think
• 35:04
  the
• 35:04
  solution
• 35:05
  is,
• 35:05
  yes,
• 35:06
  clearly,
• 35:06
  for
• 35:07
  me,
• 35:07
  that
• 35:07
  an
• 35:08
  over
• 35:08
  the
• 35:08
  ear
• 35:08
  pair
• 35:09
  of
• 35:09
  headphones
• 35:09
  are
• 35:09
  what
• 35:10
  I
• 35:10
  need
• 35:10
  to.
• 35:11
  To
• 35:11
  signal
• 35:12
  to
• 35:12
  everyone.
• 35:12
  They
• 35:13
  don't
• 35:13
  even
• 35:13
  have
• 35:13
  to
• 35:13
  be
• 35:13
  listening
• 35:14
  to
• 35:14
  anything.
• 35:14
  Apparently.
• 35:15
  I
• 35:15
  just
• 35:15
  need
• 35:15
  them
• 35:15
  so
• 35:16
  that
• 35:16
  we
• 35:16
  can.
• 35:16
  Except
• 35:16
  for
• 35:17
  you,
• 35:17
  you
• 35:17
  have
• 35:17
  a.
• 35:17
  There's
• 35:18
  a
• 35:18
  different
• 35:18
  dynamic
• 35:18
  there.
• 35:18
  So
• 35:18
  for
• 35:19
  me,
• 35:19
  it
• 35:19
  would
• 35:19
  work
• 35:19
  perfectly
• 35:19
  because
• 35:20
  I
• 35:20
  have
• 35:20
  no
• 35:20
  hair
• 35:21
  to
• 35:21
  get
• 35:21
  out
• 35:21
  of
• 35:21
  place
• 35:22
  with.
• 35:22
  For
• 35:22
  you,
• 35:22
  that's
• 35:23
  a
• 35:23
  dynamic
• 35:23
  that
• 35:23
  you
• 35:24
  have
• 35:24
  to
• 35:24
  consider.
• 35:24
  Right.
• 35:25
  So
• 35:25
  I
• 35:25
  don't
• 35:25
  know.
• 35:25
  Oh,
• 35:26
  you
• 35:26
  mean
• 35:26
  because
• 35:26
  of
• 35:27
  the
• 35:27
  over
• 35:27
  your
• 35:27
  headphones?
• 35:28
  Yeah,
• 35:28
  yeah,
• 35:29
  yeah,
• 35:29
  yeah.
• 35:30
  If
• 35:30
  it
• 35:30
  means
• 35:30
  that
• 35:31
  I
• 35:31
  can
• 35:31
  ignore
• 35:31
  people,
• 35:32
  I
• 35:32
  don't
• 35:32
  care.
• 35:32
  The
• 35:33
  hair
• 35:33
  is
• 35:33
  the
• 35:33
  secondary.
• 35:34
  All
• 35:34
  right,
• 35:34
  so
• 35:35
  got
• 35:35
  it.
• 35:35
  So
• 35:35
  got
• 35:35
  it.
• 35:36
  It's
• 35:36
  got
• 35:36
  it.
• 35:36
  So
• 35:36
  you
• 35:37
  want
• 35:37
  your
• 35:37
  introvert
• 35:37
  moments.
• 35:38
  All
• 35:38
  right.
• 35:38
  Yes.
• 35:39
  Second
• 35:39
  one.
• 35:41
  Kraft
• 35:42
  has
• 35:42
  begun
• 35:43
  selling
• 35:43
  15,000
• 35:44
  boxes
• 35:45
  of
• 35:45
  its
• 35:45
  limited
• 35:46
  edition
• 35:46
  everything
• 35:47
  bagel
• 35:48
  flavor,
• 35:48
  macaroni
• 35:49
  and
• 35:49
  cheese.
• 35:49
  Everything
• 35:50
  bagel
• 35:50
  flavor,
• 35:50
  macaroni
• 35:51
  and
• 35:51
  cheese.
• 35:51
  Okay.
• 35:52
  And
• 35:52
  I'M
• 35:53
  curious,
• 35:53
  approximately
• 35:53
  how
• 35:54
  many
• 35:54
  times
• 35:54
  a
• 35:54
  year
• 35:55
  do
• 35:55
  you
• 35:55
  whip
• 35:55
  up
• 35:56
  some
• 35:56
  Kraft
• 35:56
  Mac
• 35:57
  and
• 35:57
  cheese?
• 35:57
  One
• 35:57
  for
• 35:58
  the
• 35:58
  kids
• 35:59
  and
• 35:59
  two,
• 35:59
  just
• 36:00
  because
• 36:00
  you
• 36:00
  crave
• 36:00
  it?
• 36:01
  I
• 36:01
  OD'd
• 36:02
  on
• 36:02
  Mac
• 36:02
  and
• 36:03
  cheese
• 36:03
  in
• 36:03
  college,
• 36:04
  so
• 36:04
  it
• 36:04
  is
• 36:04
  not
• 36:05
  something
• 36:05
  that
• 36:05
  we
• 36:05
  have
• 36:06
  very
• 36:06
  often
• 36:06
  at
• 36:07
  our
• 36:07
  house.
• 36:09
  But
• 36:10
  my
• 36:10
  kids
• 36:10
  like
• 36:10
  the
• 36:10
  Annie's
• 36:11
  shells
• 36:12
  and
• 36:12
  cheese,
• 36:12
  so
• 36:12
  we
• 36:12
  probably
• 36:13
  mix
• 36:13
  that
• 36:14
  like,
• 36:14
  four
• 36:14
  times
• 36:14
  a
• 36:15
  year.
• 36:15
  Three
• 36:15
  or
• 36:15
  four
• 36:15
  times
• 36:16
  a
• 36:16
  year.
• 36:16
  Oh,
• 36:16
  that's
• 36:17
  it,
• 36:17
  huh?
• 36:17
  You
• 36:18
  never
• 36:18
  get
• 36:18
  a
• 36:18
  hankering?
• 36:19
  You
• 36:19
  don't
• 36:19
  ever
• 36:19
  get
• 36:19
  a
• 36:19
  hankering
• 36:20
  for
• 36:20
  Mac
• 36:20
  and
• 36:20
  cheese?
• 36:21
  No,
• 36:21
  it's
• 36:21
  just
• 36:22
  I
• 36:22
  do
• 36:22
  every
• 36:22
  once
• 36:22
  in
• 36:23
  a
• 36:23
  while.
• 36:23
  I
• 36:23
  think
• 36:23
  college
• 36:23
  room
• 36:23
  did.
• 36:24
  Why?
• 36:24
  How
• 36:24
  much
• 36:24
  do
• 36:24
  you
• 36:24
  guys
• 36:25
  make
• 36:25
  it?
• 36:25
  Are
• 36:25
  you,
• 36:26
  like,
• 36:26
  you're
• 36:27
  making
• 36:27
  it
• 36:27
  for
• 36:27
  yourself?
• 36:27
  We
• 36:27
  used
• 36:27
  to
• 36:28
  make
• 36:28
  it
• 36:28
  a
• 36:28
  lot.
• 36:28
  I
• 36:28
  don't
• 36:28
  make
• 36:28
  it.
• 36:29
  I
• 36:29
  don't.
• 36:29
  I
• 36:29
  don't
• 36:29
  eat
• 36:29
  a
• 36:29
  lot
• 36:30
  of
• 36:30
  dairy
• 36:30
  anymore
• 36:30
  for
• 36:31
  those
• 36:31
  listening.
• 36:31
  But,
• 36:32
  you
• 36:32
  know,
• 36:32
  I
• 36:32
  still
• 36:32
  get
• 36:33
  a
• 36:33
  hankering
• 36:33
  for
• 36:33
  it,
• 36:34
  though.
• 36:34
  Like,
• 36:34
  you
• 36:34
  know,
• 36:34
  good.
• 36:35
  No,
• 36:35
  it's
• 36:35
  always
• 36:36
  the
• 36:36
  craft,
• 36:36
  too.
• 36:36
  I
• 36:36
  always
• 36:36
  want
• 36:37
  the
• 36:37
  craft.
• 36:37
  Yeah,
• 36:38
  right.
• 36:38
  Okay.
• 36:39
  All
• 36:39
  right,
• 36:39
  all
• 36:39
  right.
• 36:40
  Well,
• 36:40
  no,
• 36:40
  not
• 36:40
  the
• 36:41
  Annie's.
• 36:41
  I
• 36:41
  don't
• 36:41
  like
• 36:41
  the
• 36:41
  Annie's.
• 36:42
  Oh,
• 36:42
  I'm
• 36:43
  a
• 36:43
  fan.
• 36:43
  I'm
• 36:43
  a
• 36:43
  fan.
• 36:45
  Okay,
• 36:45
  Chris,
• 36:45
  let's
• 36:46
  go
• 36:46
  to
• 36:46
  question
• 36:46
  number
• 36:46
  three.
• 36:48
  3000
• 36:49
  fake
• 36:50
  Gibson
• 36:50
  guitars
• 36:51
  from
• 36:51
  Asia
• 36:51
  were
• 36:52
  confiscated
• 36:52
  at
• 36:52
  Long
• 36:53
  beach
• 36:53
  harbor
• 36:53
  last
• 36:53
  week,
• 36:54
  proving
• 36:54
  that
• 36:55
  if
• 36:55
  the
• 36:55
  shopping
• 36:56
  deal
• 36:56
  seems
• 36:56
  too
• 36:57
  good
• 36:57
  to
• 36:57
  be
• 36:57
  true,
• 36:57
  it
• 36:58
  probably
• 36:58
  is.
• 36:59
  Chris,
• 36:59
  what's
• 36:59
  one
• 37:00
  product
• 37:00
  you'd
• 37:00
  be
• 37:01
  okay
• 37:01
  with
• 37:01
  a
• 37:02
  replica
• 37:02
  of
• 37:02
  and
• 37:03
  instead
• 37:03
  of
• 37:03
  the
• 37:03
  real
• 37:04
  thing?
• 37:06
  Oh,
• 37:06
  man,
• 37:06
  that's
• 37:07
  hard.
• 37:07
  Um,
• 37:08
  I
• 37:09
  mean,
• 37:09
  the
• 37:09
  only
• 37:09
  thing
• 37:09
  that's
• 37:09
  coming
• 37:10
  to
• 37:10
  mind
• 37:10
  are,
• 37:10
  like,
• 37:10
  private
• 37:11
  label
• 37:11
  products.
• 37:11
  Like,
• 37:11
  I'm
• 37:12
  generally
• 37:12
  okay
• 37:12
  with
• 37:12
  those.
• 37:13
  Those
• 37:13
  are
• 37:13
  all
• 37:13
  replicas.
• 37:14
  Can
• 37:14
  I
• 37:14
  say
• 37:14
  Tylenol?
• 37:15
  Does
• 37:15
  that
• 37:15
  count?
• 37:15
  Yeah,
• 37:16
  I
• 37:16
  guess,
• 37:17
  but
• 37:17
  I.
• 37:17
  See,
• 37:18
  I
• 37:18
  was
• 37:18
  wondering.
• 37:19
  I
• 37:19
  thought.
• 37:19
  I
• 37:19
  was,
• 37:19
  like,
• 37:20
  trying
• 37:20
  to.
• 37:20
  Yeah.
• 37:20
  What
• 37:21
  was
• 37:21
  Your
• 37:21
  mind.
• 37:21
  Where's
• 37:21
  your
• 37:21
  mind
• 37:22
  going
• 37:22
  on
• 37:22
  this?
• 37:23
  Like,
• 37:23
  reps,
• 37:24
  in
• 37:24
  terms,
• 37:24
  they're
• 37:25
  called
• 37:25
  reps.
• 37:25
  You
• 37:25
  know,
• 37:25
  like
• 37:26
  the
• 37:26
  sneakers.
• 37:26
  So,
• 37:27
  like,
• 37:27
  you
• 37:27
  don't
• 37:27
  have
• 37:28
  the
• 37:28
  exact
• 37:28
  same.
• 37:29
  You
• 37:29
  don't
• 37:29
  have
• 37:29
  the
• 37:30
  Jordan
• 37:30
  fours?
• 37:31
  Like,
• 37:31
  you're
• 37:31
  getting
• 37:31
  the
• 37:31
  reps?
• 37:31
  Reps?
• 37:32
  No,
• 37:32
  no,
• 37:33
  no.
• 37:33
  Reps.
• 37:33
  No,
• 37:34
  See,
• 37:34
  I
• 37:34
  couldn't
• 37:34
  think
• 37:34
  of
• 37:34
  it.
• 37:34
  I
• 37:35
  can't
• 37:35
  think
• 37:35
  of
• 37:35
  anything
• 37:35
  like
• 37:35
  that
• 37:36
  that
• 37:36
  I
• 37:36
  want.
• 37:36
  Okay.
• 37:37
  I
• 37:37
  don't.
• 37:37
  I
• 37:37
  don't
• 37:37
  want.
• 37:37
  I
• 37:38
  don't
• 37:38
  want.
• 37:38
  Like
• 37:38
  that.
• 37:39
  No,
• 37:39
  I
• 37:39
  don't
• 37:39
  want
• 37:39
  to
• 37:39
  spend
• 37:40
  it.
• 37:40
  But
• 37:40
  if
• 37:40
  I'm
• 37:40
  going
• 37:40
  to
• 37:41
  get
• 37:41
  it
• 37:41
  or
• 37:41
  acquire
• 37:42
  it,
• 37:42
  I
• 37:42
  want
• 37:42
  the
• 37:42
  real
• 37:43
  thing
• 37:43
  or
• 37:43
  someone
• 37:43
  wants
• 37:43
  to
• 37:43
  give
• 37:44
  it
• 37:44
  to
• 37:44
  me,
• 37:44
  I
• 37:44
  want
• 37:44
  the
• 37:45
  real
• 37:45
  thing.
• 37:45
  So,
• 37:45
  Yeah,
• 37:45
  I
• 37:45
  can't
• 37:46
  think
• 37:46
  of
• 37:46
  anything.
• 37:46
  I
• 37:47
  was
• 37:47
  even
• 37:47
  thinking,
• 37:47
  like,
• 37:47
  houses
• 37:48
  Cars.
• 37:49
  Like,
• 37:49
  you
• 37:49
  know
• 37:49
  what?
• 37:49
  What?
• 37:50
  How
• 37:50
  could.
• 37:50
  I
• 37:50
  just
• 37:50
  can't
• 37:51
  come
• 37:51
  up
• 37:51
  with
• 37:51
  anything
• 37:51
  on
• 37:51
  this
• 37:52
  one.
• 37:52
  All
• 37:52
  right,
• 37:52
  this
• 37:53
  one's
• 37:53
  great.
• 37:54
  Shrimp
• 37:54
  Jesus.
• 37:56
  Yes,
• 37:56
  Shrimp
• 37:57
  Jesus,
• 37:57
  a
• 37:58
  serious
• 37:58
  series
• 37:59
  of
• 37:59
  AI
• 37:59
  generated
• 38:00
  images
• 38:01
  in
• 38:01
  which
• 38:01
  Jesus
• 38:02
  is
• 38:02
  mel.
• 38:03
  Is
• 38:03
  melded
• 38:04
  with
• 38:04
  the
• 38:04
  crustacean
• 38:05
  have
• 38:06
  gone
• 38:06
  viral
• 38:06
  on
• 38:07
  Facebook.
• 38:07
  It
• 38:07
  is
• 38:08
  worth
• 38:08
  taking
• 38:08
  a
• 38:08
  look
• 38:09
  at
• 38:09
  Omnitalk
• 38:10
  fast,
• 38:10
  let
• 38:10
  me
• 38:10
  tell
• 38:10
  you,
• 38:11
  because
• 38:11
  it'll
• 38:11
  blow
• 38:12
  your
• 38:12
  freaking
• 38:13
  mind.
• 38:14
  So,
• 38:14
  Ed,
• 38:14
  leaving
• 38:15
  Jesus
• 38:15
  out
• 38:16
  of
• 38:16
  this
• 38:16
  conversation
• 38:17
  completely
• 38:17
  and
• 38:17
  keeping
• 38:18
  this
• 38:18
  podcast
• 38:18
  as
• 38:19
  non
• 38:19
  denominational
• 38:19
  as
• 38:20
  possible,
• 38:20
  what
• 38:21
  is
• 38:21
  your
• 38:21
  favorite
• 38:22
  way
• 38:22
  to
• 38:22
  eat
• 38:23
  shrimp?
• 38:24
  Oh
• 38:24
  my
• 38:24
  God,
• 38:25
  I
• 38:26
  still
• 38:26
  can't
• 38:26
  believe
• 38:26
  that
• 38:27
  that
• 38:27
  Shrimp
• 38:27
  Jesus
• 38:28
  exists.
• 38:28
  I
• 38:28
  need
• 38:28
  to
• 38:28
  like
• 38:29
  immediately
• 38:29
  Google
• 38:30
  this
• 38:30
  right
• 38:30
  now.
• 38:32
  The
• 38:32
  first
• 38:32
  thing
• 38:32
  that
• 38:33
  comes
• 38:33
  to
• 38:33
  mind
• 38:33
  and
• 38:33
  one
• 38:34
  of
• 38:34
  my
• 38:34
  all
• 38:34
  time
• 38:34
  favorite
• 38:34
  things
• 38:35
  which
• 38:35
  is
• 38:35
  popular
• 38:36
  this
• 38:36
  time
• 38:36
  of
• 38:36
  year,
• 38:38
  Katie
• 38:39
  Krueger,
• 38:39
  one
• 38:39
  of
• 38:39
  my
• 38:40
  old
• 38:40
  friends
• 38:41
  from
• 38:41
  the
• 38:41
  advertising
• 38:42
  days.
• 38:43
  If
• 38:43
  you're
• 38:43
  listening,
• 38:43
  Katie,
• 38:44
  it's
• 38:44
  your
• 38:45
  shrimp
• 38:45
  cups.
• 38:46
  She
• 38:46
  takes
• 38:46
  one
• 38:46
  of
• 38:46
  those
• 38:47
  tostitos
• 38:48
  like
• 38:48
  scoop
• 38:49
  chips
• 38:49
  and
• 38:49
  then
• 38:49
  you.
• 38:50
  Oh
• 38:50
  yeah,
• 38:50
  like
• 38:51
  chopped
• 38:52
  shrimp,
• 38:53
  mayonnaise,
• 38:54
  cheddar
• 38:54
  cheese
• 38:55
  and
• 38:55
  black
• 38:55
  olives
• 38:55
  and
• 38:56
  green
• 38:56
  chilies.
• 38:56
  I
• 38:56
  think
• 38:57
  that's
• 38:57
  all
• 38:57
  the
• 38:57
  ingredients.
• 38:58
  But
• 38:58
  you
• 38:58
  stir
• 38:58
  them
• 38:58
  all
• 38:59
  together,
• 38:59
  maybe
• 38:59
  a
• 38:59
  little
• 38:59
  cumin,
• 39:00
  and
• 39:00
  then
• 39:00
  you
• 39:00
  bake
• 39:00
  them
• 39:01
  in
• 39:01
  the
• 39:01
  oven.
• 39:01
  So
• 39:01
  they're,
• 39:01
  they're
• 39:02
  like
• 39:02
  these
• 39:02
  delicious
• 39:03
  little
• 39:03
  individual
• 39:04
  appetizer
• 39:04
  cups.
• 39:05
  God,
• 39:05
  I'm
• 39:06
  craving
• 39:06
  them
• 39:06
  right
• 39:06
  now.
• 39:07
  But
• 39:07
  yes,
• 39:07
  she
• 39:07
  makes
• 39:07
  them
• 39:08
  like
• 39:08
  around
• 39:08
  this
• 39:08
  time
• 39:09
  of
• 39:09
  year
• 39:09
  during
• 39:09
  the
• 39:09
  holidays.
• 39:10
  Wow.
• 39:10
  You
• 39:10
  have
• 39:10
  to
• 39:10
  get
• 39:11
  the
• 39:11
  recipe
• 39:11
  from
• 39:11
  Katie
• 39:12
  Krueger.
• 39:12
  Oh,
• 39:13
  I
• 39:13
  have
• 39:13
  the
• 39:13
  recipe.
• 39:14
  Post
• 39:14
  it
• 39:14
  online.
• 39:15
  Okay.
• 39:15
  I
• 39:15
  have
• 39:15
  the
• 39:15
  recipe.
• 39:17
  I
• 39:17
  will
• 39:17
  be
• 39:18
  posting
• 39:18
  it
• 39:18
  online
• 39:18
  for
• 39:19
  everybody.
• 39:19
  We'll
• 39:19
  get
• 39:19
  it
• 39:19
  out
• 39:20
  to
• 39:20
  you.
• 39:20
  It's.
• 39:20
  You
• 39:20
  will
• 39:21
  not
• 39:21
  regret
• 39:21
  it.
• 39:21
  Easy.
• 39:22
  Appetizer
• 39:23
  delicious.
• 39:24
  You
• 39:24
  probably
• 39:25
  all
• 39:25
  inspired.
• 39:26
  Yes.
• 39:26
  But
• 39:27
  yeah,
• 39:27
  you
• 39:27
  probably
• 39:27
  could.
• 39:27
  Yeah.
• 39:28
  With
• 39:28
  those
• 39:28
  ingredients.
• 39:28
  All
• 39:29
  inspired
• 39:30
  by
• 39:30
  Shrimp
• 39:30
  Jesus.
• 39:31
  And
• 39:32
  because
• 39:32
  we
• 39:32
  are
• 39:32
  the
• 39:33
  podcast
• 39:33
  that
• 39:33
  brings
• 39:33
  you
• 39:34
  Shrimp
• 39:34
  Jesus.
• 39:35
  All
• 39:35
  right.
• 39:35
  Happy
• 39:35
  birthday
• 39:36
  today
• 39:36
  to
• 39:36
  Jeff
• 39:37
  Bridges
• 39:38
  Patricia
• 39:38
  Wedding
• 39:39
  and
• 39:39
  to
• 39:39
  the
• 39:39
  woman
• 39:39
  who
• 39:39
  gets
• 39:40
  more
• 39:40
  beautiful
• 39:40
  with
• 39:41
  each
• 39:41
  passing
• 39:41
  year,
• 39:42
  Ann,
• 39:42
  the
• 39:42
  glorious
• 39:43
  Marissa
• 39:44
  Tomei.
• 39:44
  Second
• 39:45
  only.
• 39:46
  She
• 39:46
  does.
• 39:46
  She
• 39:47
  really
• 39:47
  does.
• 39:47
  She's
• 39:47
  second
• 39:48
  only
• 39:48
  to
• 39:48
  Shrimp
• 39:48
  Jesus
• 39:48
  though.
• 39:49
  And
• 39:49
  remember,
• 39:49
  if
• 39:49
  you
• 39:50
  can
• 39:50
  only
• 39:50
  read
• 39:50
  or
• 39:50
  listen
• 39:51
  to
• 39:51
  one
• 39:51
  retail
• 39:51
  blog
• 39:52
  in
• 39:52
  the
• 39:52
  business,
• 39:52
  make
• 39:53
  an
• 39:53
  Omnitoc,
• 39:53
  the
• 39:53
  only
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• 39:55
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• 39:55
  by
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  two
• 39:55
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• 39:56
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• 39:56
  from
• 39:57
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• 39:57
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• 39:57
  10
• 39:58
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• 39:58
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• 39:58
  I
• 39:58
  don't
• 39:58
  know
• 39:58
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• 39:59
  I
• 39:59
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• 39:59
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• 39:59
  through
• 39:59
  this.
• 39:59
  Our
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• 40:00
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• 40:06
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• 40:08
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• 40:13
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• 40:13
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• 40:14
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• 40:14
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• 40:15
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• 40:31
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• 40:31
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• 40:32
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• 40:32
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• 40:33
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• 40:34
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• 40:34
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