Latest / Mini Scroll / MINI TECH SCROLL: Elon Musk to revive Vine(?), Amazon cuts Wondery, Reddit drops paywalls + Anna Guerrero interview
Transcript
- 0:00This episode of Mini Tech Scroll is brought to you by Blackbird,
- 0:03a venture capital firm investing in Aussie and Kiwi startups from
- 0:07the very beginning. Blackbird invests in all kinds
- 0:10of technology, including Clove, who's founder Lauren chats with
- 0:13at the end of today's episode. But if you've got an idea and
- 0:16want to take it to the next level, check out Blackbird's
- 0:18Giants program. It's a free eight week program
- 0:21offering one-on-one mentoring with top founders, operators and
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- 0:26and closed September 7th, so if you're looking for support and
- 0:29mentor, check out the link in our show notes and get your
- 0:32application in. Hey everyone, and welcome to
- 0:34Mini Scroll. The daily Internet culture
- 0:36podcast bring you the biggest stories from social media, the
- 0:39creator economy, and the digital space every Monday through
- 0:42Thursday and sometimes Fridays. My name is Annabelle and I'm
- 0:45your Wednesday Mini Tech Scroll host and also the deputy editor
- 0:48of the youth digital media brand Centennial World.
- 0:51Welcome back to Mini Tech Scroll everyone.
- 0:53As you probably gathered from the top of the episode this
- 0:56week, this is the first week where Mini tech Scroll is a
- 0:59officially sponsored. So a big thank you to Blackbird
- 1:02for keeping the pod going. But before we get into this
- 1:06week's episode, I wanted to also thank everyone for signing up to
- 1:09our newsletter last week because we obviously did a big rebrand.
- 1:13Lauren has spoken about it, I have spoken about it, but I
- 1:16really ride for the newsletter. So thank you for all the new
- 1:20subscribers and for validating me.
- 1:22If you haven't signed up yet, though, I don't know what you're
- 1:25waiting for. You should probably just go sign
- 1:26up now. My last thing to pester you
- 1:28about though is to Please remember to rate, review, and
- 1:31subscribe and stick around to the end of the episode if you
- 1:34want to hear Lauren's interview with the founder of Clove.
- 1:37I find it really interesting, obviously working in a small
- 1:40business, to hear founders talk about their journey, even though
- 1:44I am not a founder myself and there are obviously timestamps
- 1:47in the description like there are in every episode.
- 1:49As for when that interview starts, OK, let's get into the
- 1:53content for this week. So the first story I wanted to
- 1:56talk about is about how Elon Musk is trying to bring back
- 2:00Vine question mark here at Mini Tech scroll.
- 2:03I really try and limit how often I talk about Elon Musk because I
- 2:07don't really think you guys really want to hear me cover him
- 2:10every single week. But I definitely thought this
- 2:13story was worth mentioning because it feels like it really
- 2:15fits right in the intersection of Internet culture and tech.
- 2:18I'm sure you guys all know what Vine is, and if you don't, I
- 2:22actually feel ancient. But Vine was really popular
- 2:25throughout the 20 tens, and it was known for its six second
- 2:28clips that would play on. We actually did a deep dive into
- 2:31Vine's origins as a platform last year, and I remember
- 2:34finding out that the decision to make a Vine video 6 seconds long
- 2:39was actually strategic because it launched in 2012, which was a
- 2:42time where phone plans had really strict data limits.
- 2:45So that obviously helped offset those limits.
- 2:49And it's crazy to think of just how much times have changed
- 2:52since then. Anyway, Vine was definitely a
- 2:54cultural engine for its time. I'm sure so many of us can just
- 2:57remember off the top of our head our favorite Vines and how they
- 3:01go, and Vine even introduced us to the likes of Mag Con and
- 3:05other iconic influences of course like Crime, Blackwell,
- 3:07and maybe less beloved ones like David Dobrik.
- 3:11I will say though, I was never a Mag Con girl.
- 3:13I was. Far too.
- 3:14Deep in the believer world to care about anything else but the
- 3:18chokehold that Mag Con had was crazy.
- 3:21I remember so many girls in my year at school were absolutely
- 3:24obsessed with them. So the power and success of Vine
- 3:27was pretty evident from the get go where Twitter acquired it in
- 3:302012, hence how Elon Musk is involved today.
- 3:33But its cultural relevance was short lived where the platform
- 3:36ended up closing completely in 2017.
- 3:39Much has been said about the downfall of Vine, where many
- 3:42commentators have put it down to a number of competing factors,
- 3:45including the lack of monetization strategies on the
- 3:48platform, Vines kind of negative relationship with its creators,
- 3:52and a string of leadership changes that really left the
- 3:55company in shambles. Well, Vine didn't really have
- 3:58the cultural capital that it once had.
- 4:00By the time it had closed, I definitely remember people were
- 4:03very upset about losing the videos and the archive and
- 4:07absolutely everything related to the platform.
- 4:09Anyway, over the past week or so there have been reports that
- 4:11Elon Musk is trying to bring back fine.
- 4:13This all started with a post on X where on August 3rd Elon wrote
- 4:17quote Grok imagine is AI Vine. So Grok imagine is X's new AI
- 4:24powered text to video generator. It works like other video
- 4:28generators where you can type in a sentence or a scene that you
- 4:31would like to see animated into a video.
- 4:33I will say though, I have already seen unquestionable
- 4:35reports about this feature where TechCrunch reported that users
- 4:39can generate not safe for work videos on a so-called quote
- 4:43spicy mode, which I doubt will end well for anyone, especially
- 4:47with all the recent scandals around Grok spewing anti-Semitic
- 4:50and misogynistic rhetoric that I didn't even get into a mini text
- 4:54scroll because it was just so bad.
- 4:55Anyway, in the same tweet though, Elon added that quote.
- 4:59By the way, we recently found the Vine video archive, thought
- 5:02it had been deleted, and we are working on restoring user access
- 5:05so you can post them if you want.
- 5:07Elon Musk has been toying with the idea of bringing back Vines
- 5:10since not long after he purchased Twitter, and he hasn't
- 5:13really come through yet, obviously.
- 5:15So unsurprisingly, many social media users are skeptical about
- 5:19X actually bringing back the platform and or its archive,
- 5:22especially if they are described in Grok as Vine's new
- 5:26counterpart. But say Vine does actually come
- 5:29back. I think this is quite an
- 5:30interesting prospect because these days we definitely don't
- 5:33have a need for Vine in the same way as we did back then.
- 5:36Obviously, TikTok Reels Shorts have essentially replaced what
- 5:39made Vine so special, the short form component, because that
- 5:43just like wasn't really a thing back then.
- 5:45And I think this goes to show obviously how much the digital
- 5:47landscape has changed and of course, the content styles and
- 5:51humor that came with it. On top of this, though, I do
- 5:54think it's kind of funny that X would be leaning into short form
- 5:57now. Like short form video is
- 5:59definitely still popular, but long form has been having a
- 6:02renaissance, as we have spoken about for years at this point.
- 6:06More on that later, actually. But having said that, Elon's
- 6:09interest in short form video is just another example of the
- 6:12everything app quote, UN quote that he is trying to create with
- 6:16X. This plan was basically a
- 6:18strategy that Elon put forth in 2023.
- 6:21Me just calling him Elon like I know him one-on-one, but OK.
- 6:26He essentially intended for X to become an application that
- 6:29encompasses everything, replacing everything from
- 6:32YouTube, LinkedIn to TikTok. He was essentially setting out
- 6:36to mimic WeChat, which is China's all inclusive media
- 6:39system. Obviously he hasn't really
- 6:41achieved that yet, but he may be trying to, especially by
- 6:45introducing all these new features into the platform.
- 6:48But even though I still scroll on X and I still have my account
- 6:52along with Blue Sky, the app is just so far gone at this point.
- 6:55I don't know how even if he made it and everything app, how it
- 7:00would have the same impact or reach as Twitter once did.
- 7:03But obviously I guess Elon caters to a different audience
- 7:06now, much more conservative, much more right wing.
- 7:08So maybe it will become the quote UN quote everything app
- 7:11for that. My next story for today is a
- 7:13little bit more of an industry based one, and that is that
- 7:15Amazon is gutting 1 Drake. So 1 Drake is a popular podcast
- 7:20studio. They have produced a lot of
- 7:22really successful and popular podcast.
- 7:24Some examples include scam, fluency and also various
- 7:28celebrity hosted podcasts like the Travis Kelsey one with his
- 7:30brother. Wondery was acquired by Amazon
- 7:33at the end of 2020 with a $300 million deal.
- 7:36But as reported by Bloomberg earlier this week, quote
- 7:39Amazon.com Inc is breaking up the operations of its Wondery
- 7:43podcast network as part of a broad reorganization of the
- 7:46business. Around 110 people will be losing
- 7:49their jobs and existing podcasts under Wondery will become part
- 7:53of Amazon's Audible banner or the Quote Creative Services
- 7:57team. Much of the commentary about the
- 7:59decision, at least what I have seen, is putting it down to the
- 8:02way that the podcasting industry has completely embraced video
- 8:06instead of just audio podcasts. With that being said, Ashley
- 8:09Carmen and Lucas Shaw, in the same Bloomberg article, noted
- 8:13that this is a sign that Amazon's foray into podcasting
- 8:16may have not been as successful as they had hoped for.
- 8:20So I'll read you a quote from the article.
- 8:22The moves are an acknowledgement that Amazon's big push into
- 8:25podcast hasn't worked out as planned.
- 8:27Despite signing some of the biggest names in the business,
- 8:29the online retailer is shifting strategies to compete better
- 8:33with platforms like Spotify technology and Alphabet Inc's
- 8:36YouTube as podcast shift to video formats from audio only.
- 8:40On top of this, the change also came after two of the biggest
- 8:43shows under Wondering, Morbid and Smartlist moved to SiriusXM.
- 8:48In a statement to The Verge, though, Amazon spokesperson Alex
- 8:51Jo spoke to the shift towards video and essentially verified
- 8:55that this was a major reason behind Amazon's decision, at
- 8:58least the reason that they are putting forward as it reads,
- 9:01quote, the podcast landscape has evolved significantly in the
- 9:04past few years, particularly with the rise of video forward
- 9:07creator LED content. These changes reflect the
- 9:09evolution and will streamline how wandering integrates further
- 9:12into Amazon. So yeah, I think it's obvious
- 9:15that Amazon's decision regarding wandering is just another
- 9:18example of how podcasting is going absolutely all in on
- 9:21video. This isn't really surprising
- 9:23because YouTube has become the most popular podcasting
- 9:25platform. It was reported earlier this
- 9:28year that 1 billion people are tuning into podcasts every month
- 9:31on YouTube. And according to Edison research
- 9:34from last year, 31% of weekly podcast listeners who are age 13
- 9:38or older say that YouTube is the service they use the most to
- 9:43listen to podcasts. Obviously, with this shift
- 9:45towards video, we are also seeing the very definition of
- 9:48podcasting and what we expect from podcasting change and
- 9:52expand. Obviously a lot of them are
- 9:54still formatted like this, what you are watching or listening to
- 9:58right now. I feel like I'm breaking the 4th
- 9:59wall. But obviously a lot of them are
- 10:02someone just sitting down and talking to a camera or into a
- 10:05microphone. But we're also seeing the rise
- 10:07of vlog cast where hosts take their audiences around with
- 10:11them, much like a vlog. This is something that Alex L
- 10:14has leaned into with the relaunch of Hot Mess.
- 10:16And obviously, that's also being a little bit of a hot topic this
- 10:19week with the Alex L and Alex Cooper beef, back and forth
- 10:23fallout, whatever you want to call it, entering once again,
- 10:26which I'm pretty sure Lauren covered on Monday's episode.
- 10:30But yeah, I definitely think the move towards video allows for a
- 10:33little bit more flexibility and creativity when it comes to the
- 10:36format of podcasting. Although some people might argue
- 10:39that these vlog casts aren't really podcasts at all.
- 10:42But to some degree, the embrace of video in the podcasting world
- 10:45I do think can raise the barrier to entry a little bit simply
- 10:49because I don't think everyone would want to be on camera.
- 10:51OK, And my final story before the interview today was I did
- 10:57just want to share a quick update on a story we reported on
- 11:00earlier this year. So back in February, Reddit CEO
- 11:03Steve Huffman confirmed in a pre recorded Q&A that Reddit will be
- 11:07implementing paywalls on certain subreddits at some point through
- 11:102025. This was actually first
- 11:12suggested a year prior, and it was described as a way for
- 11:16Reddit to diversify and increase its revenue, which is something
- 11:19that Reddit has definitely been doing with its foray into AI,
- 11:23which I've discussed before. But it appears that Reddit is
- 11:27taking a step back from this plan.
- 11:29In a post on the platform, Huffman, whose username is Spez,
- 11:32wrote quote. To stay focused on what matters
- 11:35most, we're shifting resources away from a few areas, such as
- 11:38work on the user economy. This includes what some have
- 11:41referred to as paid subreddits. It's still an opportunity we
- 11:44believe in, but right now we're all in on strengthening alcohol
- 11:48products, making Reddit the go to place for such, and
- 11:51accelerating international growth.
- 11:53This interest in such is definitely something I have
- 11:56noticed the platform leaning into recently.
- 11:58I was scrolling on Reddit the other day and I was reading
- 12:01through some of the comments on one thread and I remember seeing
- 12:03that a couple of words in one of the comments had been
- 12:06hyperlinked and when I clicked on it, it led to search results
- 12:10on Reddit for that time. And I'd never seen that before.
- 12:13So it's kind of reminding me of the search bar on TikTok and
- 12:16obviously the blue like magnifying glass comments.
- 12:20So I can definitely see Reddit going in this direction.
- 12:23But yeah, I just wanted to share this quick story because
- 12:26obviously we reported on it before and I think it's
- 12:28definitely positive news as far as access to information goes
- 12:31that they aren't pay walled, especially as we're going
- 12:34through this period that is quite disruptive in times of
- 12:37search and browsers as the digital world transitions to AI.
- 12:42And I feel like people are obviously relying on Reddit more
- 12:45and more for information, whether that is a good thing or
- 12:48a bad thing. OK, so for finishing up with
- 12:51this weeks episode, we have Lawrence interview with Anna
- 12:54Guerrero, the founder of Clove. Once again, thank you to
- 12:57Blackbird. Hi.
- 12:58Everyone, it's me. OK, so I don't think Annabelle
- 13:03explained this yet, but for the next few months you'll be
- 13:07getting interviews from me with other founders at the end of a
- 13:11few of the mini tech episodes that are sponsored by Blackbird.
- 13:15And today we're launching this initiative with Anna Guerrero,
- 13:18former Canva exec turned founder of Clove, an app that takes the
- 13:22chaos out of cooking. In this interview, we chat about
- 13:25Anna's career, her app Clove, and the highs and lows of being
- 13:29a female founder. Reminder.
- 13:31Click the link in the description if you have an idea
- 13:34that you want to take to the next level.
- 13:36Enjoy. Thank you so much Anna for
- 13:38joining me today. Thank you.
- 13:39For having me. OK.
- 13:41So I wanted to hear about your career journey before we get
- 13:46into what you're doing now, because that is so interesting
- 13:49to me, like how people get to where they're launching their
- 13:52own business or they found that kind of success.
- 13:55Yes, totally. And so for me it was quite
- 13:58unexpected. So I actually studied journalism
- 14:01and worked as a journalist for a very short period of time and
- 14:05fell into tech. So I was really lucky to find an
- 14:09awesome company called Canva very early on.
- 14:11There was about 15 people there. It was a very early stage
- 14:15startup and they needed someone to jump into marketing.
- 14:18So I hadn't done a lot of marketing, but I decided to give
- 14:21it a shot and yeah, ended up joining the company and staying
- 14:26for about 9 years where I almost had every job I could think of
- 14:30in the company. So I worked across marketing and
- 14:32growth and product and ended up building out and leading out the
- 14:37marketplace program at Canva. So that was awesome.
- 14:40And then it took a bit of a break from tech after an
- 14:44incredible chapter there to dive into something that I love
- 14:47deeply, which is cooking, and then funnily enough, fell back
- 14:50into tech. So, yeah, I have this theory
- 14:53that you really can't plan all of the great things that happen
- 14:55happened to you. And that was definitely true on
- 14:57On the Journey, yeah. That's really cool.
- 15:00So you went from scaling at Canva to cooking.
- 15:05OK, tell me about that shift. Was it just you wanted to move
- 15:09into like a passion project? Did you feel a bit burnt out?
- 15:11Like what was your mindset there?
- 15:13Yep, definitely. So when I left Canva, I was the
- 15:16head of content and discovery. So I ran all of the kind of
- 15:20creative marketplace programs that were part of the design
- 15:24product. And while I loved it, it was
- 15:26this huge role. I was running a massive team.
- 15:29I had almost 500 people and had just been, I guess, working on a
- 15:34problem space for a while and had started to kind of lose
- 15:38touch with something that I loved deeply, which was cooking.
- 15:40And I was really struggling to balance, you know, doing this
- 15:43kind of incredible big tech job with kind of finding time for,
- 15:49yeah, I guess a more creative side of my personality.
- 15:53And so I decided to take a bit of a break, and I had no idea
- 15:55where I would end up and actually enrolled in culinary
- 15:58school, which was like a total pivot.
- 16:01Yeah. But I guess I love learning.
- 16:03I wanted a change of saying I definitely can't relax, I guess,
- 16:07if I'm taking time off. So yes, I took a bit of time
- 16:10off, went to culinary school and then ended up having a very
- 16:13unexpected year, ended up getting a job in in a Michelin
- 16:17star restaurant, which was just unbelievable.
- 16:21But yeah. And then ended up kind of
- 16:22through that journey coming up with the idea for Clove.
- 16:25So yeah, I guess it was just a bit of a chance to kind of dive
- 16:29back into something that I wanted to explore more and go
- 16:31deeper into, but not knowing exactly what that would mean
- 16:34initially, yeah. OK, so let's get into clove.
- 16:37Tell me, what is clove? For our listeners who aren't
- 16:41across it, what is clove? How did you come up with the
- 16:43idea? Where are you at now?
- 16:45Yep. Totally.
- 16:46So Clove is a cooking app that helps you build a plan for the
- 16:50week based on recipes that you love.
- 16:52So our big goal is to really close the gap between
- 16:55inspiration and there's so much great recipe and cooking
- 16:58inspiration out there, but actually taking that and making
- 17:01a plan for the week that you will cook.
- 17:03So everything that you need to kind of discover recipes or save
- 17:07recipes is in the platform. We've got our own create a
- 17:10marketplace, which is growing and is awesome.
- 17:12And then we've got all of this awesome tech that just helps you
- 17:14make sense of all that content. And yeah, create a plan that is
- 17:18really right and perfect for your goals.
- 17:21And so in terms of how I came up with the idea.
- 17:24So as I mentioned, I didn't exactly know what I would do
- 17:27after Canberra and spent this time kind of exploring the world
- 17:30of cooking and food. And I guess eventually
- 17:33reconnected with that love and decided that I wanted to share
- 17:38it with other people. But I had this moment.
- 17:40I remember when I was cooking at at the restaurant and it was
- 17:44this really beautiful, elegant restaurant in, in the Dolomites
- 17:48in, in Italy. And it had 7 tables.
- 17:52So all day we would kind of slave away and cook for these 7
- 17:56tables that would have the most amazing experience.
- 17:58But I guess being in tech for so long and working on a product
- 18:02that was used by, you know, hundreds of millions of people,
- 18:05I realized that cooking for seven people a day would
- 18:09probably not scale. Yeah.
- 18:11And so really just wanted to figure out how I could bring
- 18:13that love to more people and really started thinking about
- 18:17what problems people actually have in their day-to-day and why
- 18:20cooking is so hard to fit into daily life.
- 18:22So our apps have been live for just over three months, so very
- 18:27early days. So we yeah.
- 18:29So when we were initially developing Clove, we spent the
- 18:32time getting the apps and the kind of cool tech built, but
- 18:36also building our creator community.
- 18:38So one of the things that makes Clove different to other recipe
- 18:41and cooking apps is that everything that you need to cook
- 18:44is in one place. So it's not just a tool to save
- 18:47recipes and it's not just another media brand where you
- 18:50can discover recipes you love. It's actually a combination of
- 18:53both. So we launched the wrap, the
- 18:56app, the wrap. Maybe we need a wrap.
- 18:59We launched the app with 1000 incredible recipes from over 40
- 19:04creators. And so that kind of program is
- 19:07growing now and we've started to build out, yeah, I guess our
- 19:11early user base of home cooks. And we have thousands of people
- 19:14cooking on cloves. So yeah, it's really exciting to
- 19:16see those two worlds come together, and there's obviously
- 19:20a lot to do ahead of us. Yeah.
- 19:21Yeah, amazing. Okay, so I talk pretty openly on
- 19:25the pod and with our audience about my trials and tribulations
- 19:30as a female founder. I am really interested to hear
- 19:34about your experience with the journey, the hardest things that
- 19:37you found, and some of the best things that you found.
- 19:40Yeah. Totally.
- 19:41Great question. So, yeah, so starting a business
- 19:44is incredibly challenging. And I think if you, it's almost
- 19:47better to not know what you're getting yourself into.
- 19:50Otherwise, you know, it can be daunting to start.
- 19:53But you know, every day there are problems to solve.
- 19:56You're dealing with the unknown. You have to learn a new job.
- 19:59And it's just constant. At the same time, you know,
- 20:01you're you're growing your team. You want things to be clear, you
- 20:05want to set the vision. And so you're just juggling a
- 20:08lot. And it can feel like a lot, but
- 20:11it also means that when you do have a win or you get something
- 20:15across the line, it is 100% you and your team.
- 20:18Yeah. Which I think is one of the most
- 20:20rewarding things. So, yeah, So it's definitely
- 20:23been, it's definitely. Challenging and I think what was
- 20:26interesting for me is, you know, I was so fortunate to learn so
- 20:29much at Canva, growing it from a small start up to a amazing
- 20:33global company. But when I started Clove, there
- 20:36was still so much to learn. So I think it's really important
- 20:40to remember that you are always learning, and that's almost one
- 20:43of the best skills you can develop is not just like the
- 20:46kind of experience in the resume, but actually the ability
- 20:49to, you know, be curious, learn and just throw yourself into
- 20:53challenges and I guess figure out how to navigate that and
- 20:57just stay focused on the vision. Yeah.
- 20:59One of the best pieces of advice that I heard last year when I
- 21:02first became a solo founder and I was in the thick of it, like I
- 21:06was in the trenches. So tough.
- 21:08So tough and somebody, I heard somebody on a podcast say you
- 21:13have to fall in love with problem solving.
- 21:16Yeah. And I don't know that just like
- 21:17unlocked something in my brain. OK.
- 21:19So is there anything that you wish you knew or had done prior
- 21:25to launching your brand? Yeah.
- 21:27Such a such a great question. I'm sure you wish you knew a lot
- 21:30of things, but in terms of things that you feel like you
- 21:33actually could, actions you could have taken but you didn't.
- 21:39I. Guess launching a new.
- 21:40Brand is such a big challenge and and maybe you can actually
- 21:43feel like, you know, there is a right path to do that.
- 21:45But maybe one thing that was surprising about it is that a
- 21:47brand actually evolves from lots of small decisions and lots of
- 21:51small moments. So you know, it's not just one
- 21:53campaign. It's definitely not your logo or
- 21:55your brand color, but it's you know, how you show up, how you
- 21:59sound, how you make your customers feel.
- 22:01And so I think that's, you know, at the beginning of Clove, I was
- 22:06really like, I had this clear vision in my head and I really
- 22:09wanted the first impression to be right.
- 22:12But, you know, after a while, I realized that, like, it's just
- 22:15these constant first impressions and your brand is evolving and
- 22:18you're evolving. So I think it's less important
- 22:20to just get it right or to have one set of experience that you
- 22:23can apply to it, but just to keep showing up and to actually
- 22:27just not wait. Like the sooner you can get
- 22:29something out there, the sooner you'll learn.
- 22:31Yeah. And you can constantly evolve
- 22:33like that is something I felt very, I was very rigid in my
- 22:37early days. Like, no, we are dot com, a
- 22:39digital publisher. Like, I was a writer.
- 22:41I was very, like, passionate about our website and the
- 22:44written word. And, you know, I really had to
- 22:47just break out of that a couple years in and be like, I need to
- 22:50be flexible. Like, I need to be able to
- 22:52constantly change and evolve and go with the flow.
- 22:56Otherwise this will die. Like, the industry changes so
- 22:58fast. Yeah.
- 22:59Because you also learn what your customers want, right?
- 23:01Yeah. And so the most important thing
- 23:03is to just have those feedback channels and to really know who
- 23:06you're building for and yeah, to make sure that you are solving a
- 23:10problem for them. So it's constant learning.
- 23:12Yeah, yeah. Speaking.
- 23:13Of solving problems. What do you see?
- 23:17I guess sets Clove apart from other cooking apps, yeah.
- 23:20Totally. So cooking is such a complex
- 23:23process and there's so many problems to solve.
- 23:25So there are so many great apps out there, but generally they
- 23:28focus on one part of the process of cooking.
- 23:31So, you know, you've got amazing kind of brands like New York
- 23:35Times Cooking that has incredible recipes, very
- 23:38trusted. You've got apps that will help
- 23:40you to organize your recipes. And there are so many different
- 23:44solutions. You know, there's meal planning,
- 23:46there's nutrition apps, there's all these different things.
- 23:48And So what we're really trying to do with Clove is to just
- 23:52simplify all the noise and bring everything you need into one
- 23:56really beautifully simple and intuitive platform.
- 23:59So all the way from saving a recipe from TikTok or Instagram
- 24:03to discovering a new creator, to generating a shopping list,
- 24:07making a meal plan, and actually, you know, sharing that
- 24:10meal plan with someone in your household as well.
- 24:12Everything you need is is streamlined.
- 24:14So, yeah, so really being a platform for other brands and
- 24:18and you know, different types of customers to plug into as well.
- 24:22And yeah, just be there for the kind of whole journey.
- 24:24Yeah, that's. Cool.
- 24:25It sounds very Gen. ZI think our audience would love
- 24:29it. Do you have any advice for
- 24:31aspiring female founders? Our audience are largely young
- 24:35women, like late teens, early 20s.
- 24:37What advice would you give them? Or just career advice in
- 24:40general? Yeah, great.
- 24:41Question So I think one of the things that is the most daunting
- 24:45about starting something new or maybe just big challenges in
- 24:48life is a fear of the unknown. And you know, it is there are
- 24:52less examples of awesome female founders out there that are
- 24:55doing things that you can point to and that you can relate to,
- 24:59but they are there. And I think the world of
- 25:01startups is so amazing and you learn so much and if you're the
- 25:04kind of person that loves it and throws yourself into it, it can
- 25:07just take you to so many places. So I guess my advice would be to
- 25:11just get into it and it doesn't matter what your first role is
- 25:16or it doesn't matter where you end up, but just get started.
- 25:19Like when I came to, I'm from Perth and I moved to Sydney for
- 25:25this. Really.
- 25:26I don't know if I can say a really terrible job, right?
- 25:30I was reading the news overnight, so I was doing the
- 25:34graveyard shift, and that's news on weekends.
- 25:38But if I wasn't there, then I wouldn't have taken my second
- 25:41job, which was in the same neighborhood as Canva.
- 25:44I wouldn't have ended up at Canva, and then I wouldn't have
- 25:46ended up here. So I think you just really need
- 25:48to get started, find people you can learn from.
- 25:51I've always been really obsessed with finding smart people to
- 25:54work with and to learn from. And yeah, and just kind of
- 25:58slowly start to chip away at that unknown and yeah, really
- 26:02kind of start to make sense of it.
- 26:04And I think once you get stuck in, you realize that like, we
- 26:07can do it and you can figure it out and all problems can be
- 26:11solved. Yeah.
- 26:12Hopefully yes, Yeah, yeah. No.
- 26:15I always say to like, because most of my team are Gen.
- 26:19Z and they're always like, I don't know what I want to do.
- 26:21And they'll ask me for advice and I'm like, I like, still have
- 26:24no idea what's going on. Like you know, you, you.
- 26:26Just don't know, no. Like, you know, you just try
- 26:29different things. I had so many different lives in
- 26:31my 20s, and you won't know what you do like and you won't know
- 26:34what you don't like unless you just try different things.
- 26:37Yeah. So to end off, can you tell us a
- 26:40little bit about Cloves vision for the next few years?
- 26:44What's next for you guys now that you're out of beta?
- 26:46Yeah. Definitely.
- 26:47So we are really committed to helping more people get in the
- 26:51kitchen and cook. So there's two parts of that.
- 26:56So one is finding the time when you're really busy.
- 26:59So cooking can feel like it's just a hobby or it's like a
- 27:03passion program, a project, but it's not, it's also a job and
- 27:07it's something that we all need to do everyday.
- 27:09So finding the time and building the confidence.
- 27:12So yeah, so really kind of just making it something that feels
- 27:15approachable and feels I guess like it can be a really great
- 27:20part of everyday life and doesn't have to just be this
- 27:22like one off thing that happens on a weekend or every now and
- 27:25then. So, yeah, so finding I guess
- 27:28just all the ways that we can help do that, removing the
- 27:30friction that keeps people out of the kitchen and also really,
- 27:34I guess eventually helping people to develop that love of
- 27:37cooking and and bring it into their lives.
- 27:40I love that. Thank you so much for sharing
- 27:42your experience with us. Thank you.
- 27:44For having me, thank you. Well, that is everything for
- 27:48Mini Tech Scroll today. I hope you guys enjoyed the
- 27:51stories and of course the interview.
- 27:53I will be back for a another episode of Mini Tech Scroll next
- 27:56week and Lauren will speak to you guys tomorrow.
- 28:00Thanks for listening. Bye.